VOL. 54 NO. 3 • 2019

LEADERSHIP SERIES Watering the Roots of Good Governance

HUMAN RESOURCE The Potential of Human Endeavour

FEATURE Tech vs Touch: The Future of Work Lies Along a Continuum

LAW Data Exclusivity in

FEATURE REDESIGNING FOR THE DIGITAL ECONOMY A STUDY OF SMES IN SOUTHEAST ASIA

West Malaysia RM10.00 East Malaysia RM12.00 www.mim.org.my PP 938/10/2012(031402)

Contents

05 CEO's Message

PUBLISHED BY LEADERSHIP MALAYSIAN INSTITUTE OF MANAGEMENT (MIM) Institut Pengurusan Malaysia Unit T1-L16-1, Level 16, Tower 1, PJ 33, 06 Watering the Roots of Good Governance No. 3 Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, , Malaysia. 09 Five People Management Hacks for the Digital Economy PUBLICATION COMMITTEE Dato' Ng Tieh Chuan, EFMIM (Advisor) Sivanganam Rajaretnan HUMAN RESOURCE Poovanaswari Kasinathan 13 The Potential of Human Endeavour FOR ARTICLE SUBMISSIONS / ADVERTISING / SUBSCRIPTIONS 19 Digitalisation to Reshape the Malaysian Please email us: [email protected] Employment Landscape Tel: 03- 7711 2888

DESIGN & EDITORIAL SERVICES FEATURE Paul & Marigold (DeCalais Sdn Bhd) No. 23A-6 Strata Office, 23 Tech vs Touch: The Future of Work Lies Along KL Eco City, Lot 215, Pantai Baru, Jalan , a Continuum 59200 Tel: 603-2201 6499 27 Redesigning for the Digital Economy: A Study Email: [email protected] of SMEs in Southeast Asia Website: www.paulandmarigold.com

PRINTED BY A PAGE IN HISTORY Princomas Sdn Bhd (498036-P) No. 291 & 292, Jalan KIP 3, 35 Developing the Human Resources for 2020 Taman Perindustrian KIP, , 52200 Kuala Lumpur Tel: 03-6277 1129 Fax: 03- 6276 2948 Email: [email protected] DIGITAL 39 Women in Technology: The Stakes Keep The authors automatically agree to indemnify MIM Getting Higher against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from 43 Malaysia’s Sharing Economy: Are We Up to their own incapacity, negligence, breach of contract the Challenge? or other civil misdeeds. We reserve the right to edit all articles. Submit your articles to management@ mim.org.my. All rights reserved. Copyright© 2019 by LAW Malaysian Institute of Management. Advertisements in the MANAGEMENT do not constitute on the part 52 Data Exclusivity in Malaysia of MIM a guarantee or endorsement of the quality or value of the advertised product or services of the claims made for them by the advertisers. No part of this publication may be reproduced in any form OFF THE BOOK SHELF without prior written permission from the publisher. The views expressed in the articles are those of the 56 2019 Must Reads authors and do not necessarily reflect the views of MIM. Both parties accept no responsibility for unsolicited manuscripts, photographs, illustrations OPINIONS and other editorial materials. 60 We Need to Draw the Line on Climate Change and Environmental Pollution Now!

CEO's Message In accordance to date of admission

HONORARY FELLOWS YM Royal Professor Ungku Abdul Aziz Ungku Abdul Hamid YAB Tun Dr. Mahathir Mohamad YB Dato’ Seri Anwar Ibrahim YABhg. Tun Abdullah Ahmad Badawi Sivanganam Rajaretnan YB Dato’ Sri Mohd Najib Tun Abdul Razak

Chief Executive Officer COURT OF EMERITUS FELLOWS President Malaysian Institute of Management YABhg. Tun Haji Mohammed Hanif Omar Vice President YBhg. Dato’ Ng Tieh Chuan

YBhg. Datuk Dr. Paddy Bowie 019 whizzed by in a flash. The year has brought upon many new YM Tunku Tan Sri Dato’ Seri Ahmad Tunku Yahaya YBhg. Tan Sri Dato’ Azman Hashim opportunities for us, albeit there were challenges that came along Ir. George Lee Yau Lung Dr. Tarcisius Chin Nyet Leong with it. We have had a productive year, organising large and new Mr. Robert Kuok Hock Nien 2events that has catapulted the MIM brand across Malaysia and the region. T.Y.T. Tun Pehin Sri (Dr) Haji Abdul Taib Mahmud Prof. Liew Shou Kong The year kicked off with our Youth Leadership Development YBM Tan Sri Tengku Razaleigh Tengku Mohamad Hamzah Programme, Ready to Fly. The 6th year running, the programme was The Honourable Chief Justice (Rtd.) Yong Pung How YBhg. Prof. Tan Sri Dato’ Dr. Mohd Rashdan Haji Baba curated to include the introduction to AI, Robotics and Big Data modules, YBhg. Tan Sri Kamarul Ariffin Mohamed Yassin YBhg. Tan Sri Osman S. Cassim providing relevant information and preparing teens for the ever-changing YBhg. Tan Sri Dato’ Sri (Dr) Sallehuddin Mohamed dynamics of the future. YBhg. Tan Sri Wan Azmi Wan Hamzah YBhg. Tan Sri Kishu Tirathrai In April 2019, MIM hosted the 20th AAMO Triennial Conference and YBhg. Tan Sri Dato’ (Dr) Abdul Aziz Abdul Rahman YBhg. Tan Sri Dato’ (Dr) R V Navaratnam Dinner, a regional event which begun with a conference and culminated Mr. Niels John Madsen R, R1 with the Gala Dinner and Awards Night. That evening, we had the privilege YBhg. Datuk Haji Mohd Saufi Haji Abdullah YABhg. Tun Dr. Ahmad Sarji Abdul Hamid of conferring the AAMO Visionary Leader and Nation Builder Award to the YABhg. Tun Musa Hitam honourable Prime Minister of Malaysia, YAB Tun Dr. Mahathir Mohamad YBhg. Tan Sri Dato’ Sri Dr. Teh Hong Piow YBhg. Tan Sri Dato’ Dr. Lin See Yan and the Asian Leadership Awards under the AAMO banner. YBhg. Gen (Rtd.) Tan Sri Dato’ Seri Mohd Zahidi Haji Zainuddin YAM Tunku Tan Sri Imran Almarhum Tuanku Ja’afar In line with our aim of providing thought-provoking insights on diverse YBhg. Tan Sri Dato’ Dr. Mohamed Munir Abdul Majid leadership and management topics, MIM organised two events under YBhg. Tan Sri Dato’ Sri Mohd Hassan Marican YBhg. Tan Sri Dato’ Sri Tay Ah Lek the MIM Crucial Conversations umbrella. Titled “Fighting Corruption YBhg. Datuk Seri Haji Mohamed Iqbal Rawther YBhg. Tan Sri Datuk Yong Poh Kon Together” and “Future-Ready HR Professionals”, the events gathered YBhg. Prof Datuk Seri Dr Haji Khairil Annas Jusoh subject matter and industry experts in an open and candid discussion on YBhg. Tan Sri Dr. Ali Hamsa YBhg. Tan Sri Dato’ Seri Siti Norma Yaakob current issues. YBhg. Tan Sri Lim Kok Thay We have also been active on the membership front, organising the first YBhg. Tan Sri Dr. Jeffrey Cheah Fook Ling YBhg. Tan Sri Dato’ Seri Megat Najmuddin Megat Khas MIM Unity Hunt 2019, a treasure hunt which had over 300 participants, YBhg. Tan Sri Dato’ Lim Wee Chai YBhg. Datuk Prakash Chandran making it one of the biggest hunts for the year! We ended the year on a high note with our signature event, the 29th GENERAL COUNCIL Chairman Tunku Abdul Rahman Lecture® Series. The address by YABhg Tun YBhg. Tan Sri Dato’ Seri Megat Najmuddin Megat Khas Dr. Daim Zainuddin emphasised the need for a future that benefits all Vice Chairman Puan Rahima Beevi binti Mohamed Ibrahim Malaysians, one where the people are uplifted in an equitable manner, Representing Court of Emeritus Fellows which I believe resonates with each and every one of us. YBhg. Dato’ Ng Tieh Chuan YBhg. Tan Sri Dato’ (Dr.) R. V. Navaratnam As the year draws to a close, in the spirit of Unity in Community, I YBhg. Tan Sri Dato’ Seri Megat Najmuddin Megat Khas would like to wish everyone Merry Christmas and a Happy New Year. May Representing Corporate Members Puan Rahima Beevi binti Mohamed Ibrahim the new year bring us many new opportunities and renewed fervor to YBhg. Datin Dr. Hasnorliza Abu Hassan achieve our goals. Mr. Thiagarajan a/l S. Rengasamy Representing Fellows Mr. Ong Weng Leong Representing Associate Fellows Mr. Azlan bin Abdullah Representing Ordinary Members Mr. Rama Krishnan a/l Thiruyangadam Mr. Selvaraja Muthaya Mr. Sugumaran a/l Vairavappillai Mr. Lim Eng Weng Representing Associate Members Puan Rosmawati binti Mohd Ali LEADERSHIP 2019 VOL. 54 NO. 3 • • MANAGEMENT

Watering the Roots of Good Governance

By UNDP

Restoring core government functions in the immediate aftermath of crises.

06 LEADERSHIP

hen you think of crisis contexts, what The Paris Peace Forum offered a unique is the first place that comes to mind? opportunity for all of us — international Afghanistan, South Sudan? Yemen, Libya or organisations, states, local governments, NGOs, Wmaybe Myanmar? What about countries that have companies, academics, religious groups and faced major natural disasters in recent years like citizens alike — to share experiences and ignite the Philippines, Nepal or Indonesia? innovative solutions to tackle this “wicked hard Or countries in transition like Colombia or problem”. Liberia? All of them have different definitions of UNDP is a proud partner of this endeavour and crisis, but they share one major characteristic in and shared our 60-plus years of experience from common – core governance institutions struggling around the world of working in crisis contexts. Our to deliver on the State’s compact with its people to experience has shown that restoring institutional serve the most vulnerable citizens in times of great resilience in crisis-affected context requires at least volatility. four interconnected catalysts for success: The world is increasingly experiencing a Political leadership is required to prioritise confluence of crises - natural disasters, pandemics, rebuilding the foundations for institutional violent conflicts, financial crises – that reach around capacities immediately after the crisis hits the the globe hitting rich and poor countries alike, with country. Leaders must champion the changes lasting consequences especially for millions of the needed to restore functional institutions as part world’s most vulnerable people, costing billions of of early recovery and bring together national and 2019 dollars in damages and lost potential. subnational actors to overcome inherent opposition Last year saw a 25-year peak in violence and to changing what has not worked in the past. conflict, with over 65 million people forcibly displaced. Today, 1.5 billion of the global population,

43% of the world’s poor, lives in countries affected VOL. 54 NO. 3 • by fragility and that number is expected to grow to • more than 80% in the next 10-12 years. The 2030 Agenda acknowledges that achieving sustainable development is not possible without The Paris Peace Forum strengthening effective, responsive and accountable offered a unique opportunity MANAGEMENT institutions capable and empowered to deliver necessary public services to those furthest behind. for all of us — international Functional core governance institutions can be a organisations, states, catalytic accelerator can trigger positive multiplier effects across all the SDGs. local governments, NGOs, Yet rehabilitating core institutions of government is often ignored in the immediate aftermath companies, academics, of crisis, leaving the State vulnerable to path religious groups and citizens dependencies that have proven hard to reverse well after the crisis. alike — to share experiences From 11-13 November 2018, world leaders, and ignite innovative including Heads of State and Government, from 84 countries convened in Paris at the invitation of solutions to tackle this President Macron of the French Republic for the “wicked hard problem”. Paris Peace Forum, where institutional capacity and effectiveness were the central pillar of discussion in pursuit of durable peace.

07 LEADERSHIP

Incentives for positive disrupted services and at the can also most importantly help change are needed, both at the level of public servants, including to promote transparency and institutional level i.e. monitoring frontline service providers (e.g. incentives for change. systems for accelerating critical through performance targets This is “mission critical” for reforms necessary to address and non-financial performance UNDP. We must and we will rewards. Sustaining effective strive to do better to serve people recovery and service delivery in impacted by the world’s worst the aftermath of crisis ultimately crises and this includes watering depends on the performance of the roots of disrupted institutions Today motivated civil servants. early on, from day one, so they Targeted and sustainable may build back more resilient resources, while not a panacea, and more able to deliver critical is necessary to boost national services to citizens that need and subnational initiatives for them most. institutional recovery, including through regional peer-to- peer solution, public-private Abdoulaye Mar Dieye partnership, South-South UN Assistant Secretary- 1.5 billion cooperation, and other forms General and Director of the

2019 of the global population, of sustainable investments in UNDP Bureau for Policy and rebuilding institutional capacity. Programme Support Active citizen engagement 43% can significantly help change

VOL. 54 NO. 3 • of the world’s poor, lives in inherent public mistrust in • countries affected by fragility public sector performance in For Article Submission-Advertisements- and that number is expected times of crisis. It can break Subscriptions, please email us: to grow to more than [email protected] down the State-citizen silo by engaging institutions to share This article was first published in http:// MANAGEMENT their real-time actions directly wwwundp.org/content/undp/en/home/ blog/2018/watering-the-roots-of-good- 80% with the public on how they are governance.html. It is republished with in the next 10-12 years. delivering critical support. This permission from UNDP.

We must and we will strive to do better to serve people impacted by the world’s worst crises and this includes watering the roots of disrupted institutions early on, from day one, so they may build back more resilient and more able to deliver critical services to citizens that need them most.

08 HUMAN RESOURCE Digitalisation to Reshape the Malaysian Employment Landscape

By Digtal News Asia 2019 VOL. 54 NO. 3 • • MANAGEMENT

Key sectors expected to grow include the engineering and IT sectors Banking and shared services sectors, have seen slower growth since GE14

19 HUMAN RESOURCE

he Malaysia Salary Guide for 2019 unveiled by Kelly Services, shined a spotlight on the growing need for digital skills among workers Tas Malaysia is swept by the digitalisation wave. The report shows that demand for digital talent As more and more is fast growing despite a comparative shortfall of businesses embrace the supply, a sign that Malaysia is facing challenges in building its digital workforce. 4th Industrial Revolution The report, which dives into a wide range of and digitally transform employment sectors, points out that the banking and shared services sectors have been seeing their businesses, a growing slower growth since the last Malaysian elections. skill gap can be seen in the On the other hand, the engineering and information technology sectors were expected to grow in 2019. Malaysian talent pool, with Commenting on the report, Brian Sim, managing digital competency a core director and country head of Kelly Services Malaysia said, “As more and more businesses embrace the component of many jobs 4th Industrial Revolution and digitally transform their businesses, a growing skill gap can be seen in today. 2019 the Malaysian talent pool, with digital competency a core component of many jobs today. “This issue is being addressed by both the Malaysian government as well as organisations

VOL. 54 NO. 3 • through various policies and initiatives, but workers • must also take the initiative to upskill themselves to remain competitive in this evolving employment landscape.” Information Technology (IT)

MANAGEMENT The expansion of Malaysia’s digital ecosystem Engineering will see the implementation of new technologies The engineering sector in Malaysia is poised for such as artificial intelligence and big data, while growth despite the suspension of some major spending on IT products and services is projected infrastructure projects and slowing growth in to reach RM65.2 billion. This bodes well for IT the manufacturing sector. With the support of professionals who were equipped with the skill set government initiatives such as the Industry4WRD to leverage these technologies in 2019. policy as well as the government’s goal to double Much like the engineering sector, soft skills such the number of skilled workers from 18% to 35% as communication and management will play a by 2025, there is a clear interest in developing this decisive factor in the growth of IT professionals, as sector. employers are increasingly seeking individuals with Talents in this sector that possess both technical hybrid skills to take on new roles and assist the knowledge and soft skills will continue to be business in their digital transformation journey. highly sought after by employers across different Positions like SAP Team Leads and Information industries. Accordingly, top jobs from this sector Security Managers were also seen as those likely in 2019 included Head of Production and Project to rise in demand this year and are also among the Managers. highest paying jobs of 2019.

20 HUMAN RESOURCE

HR leaders must not just evolve the way they hire, but also work closely with their business heads to implement and execute training initiatives to develop their workforce in order to drive business growth.

The expansion of Malaysia’s Banking and Financial Services deficit continue to be a concern, digital ecosystem will see particularly when it involves the implementation of new The banking and financial digital marketing, e-commerce technologies such as services sector on the other and big data,” adds Sim. 2019 hand, was seen to see a “HR leaders must not just challenging year ahead in 2019. evolve the way they hire, but also Despite this, the report indicated work closely with their business a continued trend towards

heads to implement and execute VOL. 54 NO. 3 • job creation in this sector for training initiatives to develop • high skilled positions such as their workforce in order to drive artificial intelligence financial analysts, prioritising business growth.” and big data, professionals equipped with the The Salary Guide had been

while spending on relevant digital competencies. created with the intention of MANAGEMENT Furthermore, following the providing both employers and signing of a collective agreement employees with key insights by the members of the Malayan across a wide array of industries Commercial Banks’ Association, and to help them navigate various employee groups in local through an increasingly banks will also benefit from competitive job arena. Leveraging IT products and services adjusted salaries in 2019. historical data compiled by Kelly is projected to reach The report also indicated Services Malaysia, the Guide that Human Resources (HR) provides insights on the various professionals will continue sectors in Malaysia and the key RM65.2 playing an increasingly important jobs to look out. role in the growth of Malaysian businesses. billion “Companies today are facing For Article Submission-Advertisements- challenges in identifying the Subscriptions, please email us: right person for the job, as skills [email protected]

21

FEATURE Tech vs Touch: The Future of Work Lies Along a Continuum

By Korn Ferry 2019 VOL. 54 NO. 3 • • MANAGEMENT

We live in extraordinary times with a digital transformation happening all around us. From mobile to wearable technology, digital has become embedded in almost every aspect our lives. No wonder we often hear the question: Will digital make humans obsolete? Well, in many areas it already has—think bank transactions, cashiers at grocery stores and warehouses. As technology continues to evolve and make inroads in the human resources function, one has to ponder if the H in HR will ever become obsolete.

23 FEATURE

Let’s examine the classic paradox of man vs machine and try to arrive at a framework to ascertain what has supremacy between “Tech and Touch” and for how long.

n today’s age of digital transformation where is to use the Korn Ferry research based digital everything in life has a potential digital mirror framework which examines the seven different image or digital enablement, we often hear the ways digital and technology is transforming what Irefrain ‘Will the digital revolution and technology firms do. The framework further links it through make humans obsolete?’ The most ironical to the job architecture and what a firm is trying question is when the same question is asked in the to achieve from a customer perspective. A Korn context of human resources function, which is all Ferry research indicates that there are seven about people. Let’s examine this seeming paradox kinds of digitally led work transformations that and try to arrive at a framework to ascertain what organisations may try to drive relate to the seven has supremacy between “Tech and Touch” and for kinds of jobs a person in digital/technology space how long. A unique lens of looking at this problem typically has to do (See below graphic).

2019 The framework examines the seven different ways digital and technology is transforming what firms do and links it to the job architecture and what a firm is trying to achieve from a customer perspective.

Using digital VOL. 54 NO. 3 • technology • to shape the customer Leveraging digital journey Deploying data technology for and analytics more powerful

MANAGEMENT to make better and efficient decisions operations 7 Core Areas of digital transformation focus but jobs Creating products and should emphasize Programmatically sevices for the only 1-2 driving innovation digital age

Leading nd influencing in a Enabling digital manner suitable commerce to the digital future

SOURCE: Analytics of Success Profile (for Searches and Project Work) at All Levels Organisations

24 FEATURE

to customers or employees or Urban Ladder are setting-up Digital-led Work Transformations operational efficiency. If you physical experience centers The framework examines the look closely, an interesting where customers can walk in seven different ways digital pattern emerges i.e. that the and look at the different pieces and technology is transforming “Tech versus Touch” is not a of furniture and home décor what firms do and links it to binary choice or outcome but items, but then go online and the job architecture and what a a continuum. This begs the buy. In contrast, in Japan, the firm is trying to achieve from a question: How do organisations consumer behavior related to customer perspective. decide where to place a slider on researching on insurance is Organisations use technology this continuum when it comes partly done online, but the actual or digital to sell or generate to their firm’s needs, their physical buying of the policy is revenue from customers or they customers, and their industry in person, with an agent. Many use it to drive better efficiency maturity curve? To solve this insurance firms in Japan such and lower cost of operations dilemma, the perspectives of the as AIG Japan have retail kiosks mostly seen in IOT, automation, customers, stakeholders, or the in malls where customers can and ERP deployment. Similarly, employees are crucial. walk in, discuss with an advisor, firms are also using technology The decision to have a pure and then buy the policy. In both to transform the customer digital e-commerce channel the cases, the need for a human journeys into digital journeys or a hybrid channel that touch is fundamental to the and organisations are all trying gives customers the ability organisational success — for a 2019 to design a fully digital product/ to touch, feel, and interact large e-commerce home décor service, one which brings a with a product depends on a retailer with only an e-commerce 2-click kind of experience to their particular customer need or sales channel, and also for a

customers. buying behavior. For example, major global insurance firm VOL. 54 NO. 3 • We also find companies the online born digital furniture using the human interface to • using data and analytics to take and lifestyle e-commerce firms close a sale. better focused decisions related in India such as Pepper Fry & This can be extended to the HR function. HR in such firms has to ensure that the reality MANAGEMENT is incorporated into the many HR facets anchored in the way these firms are approaching consumer experience like the job architecture, success profiles, skill-sets and KPIs they The decision to have a pure digital create for this tech and touch e-commerce channel or a hybrid value chain, hiring for such positions, in developing KPIs for channel that gives customers the employees driving the online and ability to touch, feel, and interact with e-commerce part of the sales process and the physical human a product depends on a particular touch part of the sales process, customer need or buying behavior. and in defining the skill-sets required for the digital resources and the offline sales resources and how they partner with each other.

25 FEATURE

Let us examine another underscore how “customer” comes into play, i.e. you could example where technology is behavior (i.e. employee behavior have an AI, analytics-based logic used to drive better efficiency here) can impact the same issue, in certain situations, but in other and lower the cost of operations just imagine that the majority situations, you would need a — in HR technology HRMS of the workforce is young (<30 human interface to be able to deployment where employees years) and in the same tier 3, 4, take a call. are the end-customers. Imagine and 5 cities in India but relatively There is a symbiotic a situation where a firm wants digital savvy and active on social relationship between tech and to use chatbots to address apps such Facebook Messenger. touch, and the efficacy of one employee queries and perform Here, a chatbot for Facebook vs. the other or the bias towards other simple actions. Imagine a messenger would be extremely one or the other is defined by setting where the employee base easy to adopt and use which what the end-user perceives is scattered in tier 3, 4 or 5 cities will also drive a much better as a superior experience. It’s in India or any other similar employee experience, higher equally important to understand country. In such a scenario, efficiency, and cost reduction, all that the “Tech and Touch” having a call center or a way in one shot. continuum will evolve or change to ensure that employees can Let’s also consider the as the experience expectations execute simple transactions or example of using analytics in of customer, stakeholders, or get answers to simple queries HR to take better decisions if we employee preferences change 2019 through a “digital assist mode” presume that based on analytics with time or external realities. would be key to having a hybrid and AI we can automate some “tech and touch” solution. To decisions, such as looking at the performances of employees About Contributor

VOL. 54 NO. 3 • or attendance regularisation. Sharad Vishvanath is a • For example, to auto approve Senior Client Partner leaves or late punch in for & APAC Regional Head high-performers who are highly for the Transactions & productive/high performers. Transformation Practice. MANAGEMENT But it’s important to balance He has over 20 years of The tech this with the reality of what the experience across Banking job may require and what the and Human Capital and touch employees actually do. This logic Consulting. In his previous continuum: may work well in a sales role role, he led the analytics and scenario where an employee digital vertical for a leading you deploy has to be out in the market small finance bank in India. AI in certain in front of customers, as high He is a digital enthusiast performance is measurable and focuses on transforming situations, and uni-dimensional. But if we organisations from analog but in other were to apply this context to to digital and enjoys shaping the situation where we have a agile mindsets, capabilities situations, you customer service or operations and culture. job, then arriving on time and need a human low absenteeism is super-critical interface. and the same AI-based digital process improvement would For Article Submission-Advertisements- be counterproductive. So again Subscriptions, please email us: [email protected] the “tech and touch continuum”

26 A PAGE IN HISTORY

This article was first published in the MIM Newsletter in 1994 Developing the Human Resources for 2020

By Lee Lam Thye 2019 VOL. 54 NO. 3 • • MANAGEMENT

35 A PAGE IN HISTORY

s Malaysia is undergoing economic processes and to cope with changing skills transformation and is fast entering era of requirements. rapid industrialisation, human resource The three approaches outlined by the Minister Adevelopment has become a major issue and is are very relevant and these three components crucial for Malaysia to achieve the goal of becoming of human resource development must be a fully developed nation by the year 2020. implemented in an integrated manner to ensure To ensure the attainment of Vision 2020, it is that the strategies and programmes dovetail essential, among other things, for Malaysia to together to achieve the objectives of Vision 2020. develop a disciplined workforce with high-level In this connection, education and training technical skills, management and entrepreneurial programmes are crucial and have to be further capabilities equipped with positive work ethics and expanded and improved not only to equip job culture in order to enable Malaysia to stay ahead seekers with appropriate knowledge and skills but and maintain its competitive edge. also to imbue them with positive work ethics. Closer collaboration between the public and We need to develop a human resources strategy private sectors in human resource development to prepare our nation to meet the needs and is needed for the successful realisation of this challenges of the 21st century. objective. It is in this context that I would like to refer to the two-day Ministry of Human Resources-Private 2019 Sector Dialogue on Human Resources Development Strategies and Issues. The MHR-Private Sector dialogue was very fruitful and it provided and opportunity for both

VOL. 54 NO. 3 • the private and public sectors to express their • views and ideas in the area of human resources development not only to overcome problems To ensure the attainment of identified but also to formulate appropriate Vision 2020, it is essential, measures to sustain Malaysia's economic growth MANAGEMENT and competitiveness. among other things, for When officiating the two-day MHR-Private Sector Malaysia to develop a Dialogue, Human Resources Minister Datuk Lim Ah Lek pointed out that human resource development disciplined workforce must encompass three very important dimensions. with high-level technical First, it must focus on strengthening the educational system to give more emphasis to the skills, management and teaching of science and mathematics, including entrepreneurial capabilities enhancing proficiency in the English language and to expand technical education to cope with equipped with positive changing technologies and skills requirements. Second, it has to master the state-of-the art work ethics and culture in management techniques and systems through order to enable Malaysia to entrepreneurial and managerial development programmes. stay ahead and maintain its Third, there is a need to equip the workforce with competitive edge. appropriate skills through constantly developing and improving training programmes and facilities to keep up with new technology and industrial

36 A PAGE IN HISTORY

Our education and training HUMAN RESOURCE should provide us with a strong base in mathematics, science DEVELOPMENT MUST According to a study by the and technology as well as ENCOMPASS 3 VERY Ministry of Human Resources, industrial skills. Research and Planning Division, IMPORTANT DIMENSIONS Human resources development based on knowledge, skills and technological capability is strategic to Malaysia's march towards a high level of industrialisation. 9,273 Our secondary and tertiary Focus on strengthening education must give more the educational system to engineers, emphasis to the teaching of give more emphasis to the science and mathematics. teaching of science and In particular, tertiary mathematics. education must be tailored to meet future manpower demand in the area of professional, 2019 technical and managerial 13,312 expertise. technicians, The demand for engineers,

engineering assistants and VOL. 54 NO. 3 • technicians, research and • development scientists will be on the rise. Master the state-of- In spite of the tremendous the art management MANAGEMENT increase in public sector capacity techniques and systems. to increase the supply of skilled workforce under the Sikth 21,679 Malaysia Plan, there still exists craft skilled workers, a wide gap in the skills required and and the skills delivered. One of the proposals that emanated from the two-day dialogue called for the creation of incentives to woo Malaysian scientists who are now working abroad to return. Equip the workforce with 3,889 This is very rational proposal appropriate skills through management executives, which should merit the constantly developing will be needed between consideration and approval by and improving training 1990 and 1998 the Government. programmes and facilities. According to a study by the Ministry of Human Resources, Research and Planning Division,

37 A PAGE IN HISTORY

9,273 engineers, 13,312 technicians, 21,679 craft skilled workers and 3,889 management executives will be needed between 1990 and 1998. A skilled and productive workforce is a According to the above source, prerequisite to maintaining a favourable public sector training institutes only produced 3,800 skilled climate and the competitive adge of workers a year while the private Malaysian products in the world market. sector produced 1,426 skilled workers annually, which was low against the 12,000 needed by the labour market. It should therefore be the responsibility of the private sector to train sufficient skilled manpower with the help of the labour force which is versatile public sector. and which adapts quickly to a It is neccessary for the private

2019 changing industrial environment. sector to develop a training A skilled and productive culture and utilise the existing Public sector workforce is a prerequisite to public sector training facilities training institutes maintaining a favourable climate throughhout the country for only produced and the competitive edge of VOL. 54 NO. 3 • skills training and upgrading. Malaysian products in the world • A significant step that market. has been undertaken by the 3,800 While human resource government to increase the development is important in skilled workers a year supply of skilled workers is the termas of skills development, the MANAGEMENT while the establishment of the Human human aspect is equally vital. Resources Development Fund This is in regard to the need which aims to encourage and to improve the quality of life of facilitate employers in the the workforce through enhanced manufacturing sector to increase labour standards, better social and upgrade skills training of security benefits and adequate their workforce. private sector produced health and safety measures to With the introduction of the bring about a contented and Human Resources Development productive workforce. Fund, and hopefully by extending the fund to include companies 1,426 hiring fewer than 50 workers and skilled workers annually For Article Submission-Advertisements- new sectors such as construction which was low against the Subscriptions, please email us: and shipping, a better training [email protected] culture can be developed within A Page in History is a new segment in the private sector. 12,000 the quarterly MANAGEMENT, bringing The future growth of the you news and articles from our MIM needed by the labour market. Archive, dating back to 1966. It provides Malaysian economy will place perspective on management and greater demand for a high quality leadership emphasis over the years.

38

DIGITAL Malaysia’s Sharing Economy: Are We Up to the Challenge?

By Raja Segaran, Malaysia Digital Economy Corporation

magine sitting comfortably in your living area and Collaborative consumption, or peer to peer making orders for your groceries on your mobile. sharing, defines and drives the sharing economy. Then a couple of hours later as you read your Examples include Airbnb, which hosts the largest Ifavourite book on your couch, your app alerts you number of properties for home stay in the world to the impending arrival of your groceries at your without owning a single physical asset, is disrupting

doorstep. The hassle of traffic, hunting for a parking the hospitality sector. Closer to home, we have 2019 spot, jostling of trolleys and queues fade into the companies like Grab providing transportation past as we travel further into the 4th Industrial services without owning any vehicles. Revolution! Entrusted with leading the nation’s digital Digital technologies married to human economy forward, the Malaysia Digital Economy Corporation (MDEC) has collaborated with VOL. 54 NO. 3 •

innovation are transforming the way we work and • live. Many new conveniences are made possible a central planning agency and Bank Negara through the Sharing Economy. Malaysia in 2016 to develop the National Sharing The Sharing Economy is expected to grow Economy Framework with the aim of providing

to meet the needs of increasingly discerning clarity on the definition and scope as well as MANAGEMENT consumers in the Southeast Asia (SEA) region, with its 650 million population accounting for a combined Gross Domestic Product (GDP) of close to USD3 trillion. How will Malaysia fare in this sector in the coming years? Where are we today? And more The sharing economy is importantly, are we primed and ready to meet this a phenomenon that has challenge? been sweeping the globe in Collaboration Drives the Sharing Economy recent years, and generating The sharing economy is a phenomenon that has disruption across various been sweeping the globe in recent years, and generating disruption across various sectors via sectors via technological technological innovation and new business models. The economic and socio-economic impacts are now innovation and new being felt by various sectors be it the government, business models. industry, or the general public.

43 DIGITAL

key strategies and building blocks with implementation roadmap from the Malaysian context. Stakeholders from public, private, domestic and international sectors were engaged in various discussions, forums and workshops throughout the framework and roadmap development stages to obtain suggestions, views and feedback. The global impact of sharing economy will be in the range of USD3.1 trillion with a potential growth rate of 31% according to the study where Malaysia has the potential to see a contribution of up to USD14 billion to its GDP by 2019 2025. In general, the sharing economy promotes access over ownership and allows more

VOL. 54 NO. 3 • effective resource utilisation, and • strongly aligns with the Shared Prosperity vision presented in Budget 2020. The core mechanic sees under-utilised assets and MANAGEMENT services being monetised whilst community connections are built over time. These new business models bring enormous potentials in the creation of new ventures and innovative solutions, transforming traditional firms, enabling them to contribute to the economic and socio-economic growth. As for Malaysia, the sharing resource utilisation or promoting 2. Intangible assets – time, skills economy involves four (4) major access over ownership of and talents archetypes where it is defined assets and resources. The four 3. Goods re-distribution – buy, as a socio-economic system (4) archetypes with some key sell and donation powered by digital platforms examples are: 4. Money – investment and peer- that allow sharing of assets and to-peer lending resources between individuals, 1. Access to assets and governments and/or businesses services – eHailing and thus, increasing assets and accommodation sharing

44 DIGITAL

If governments expect to develop appropriate policies and effectively regulate sharing economy platforms and activities, then they must have deep platform expertise within its agencies.

THE FOUR(4) ARCHETYPES WITH SOME KEY EXAMPLES:

Access to assets and

services – eHailing and 2019 accommodation sharing VOL. 54 NO. 3 • •

Intangible assets – time, MANAGEMENT skills and talents

Goods re-distribution – buy, sell and donation

more than 80 local companies Opportunities in the Sharing and counting. This significant Economy Ecosystem growth is seen in the ecosystem Back in 2013, there were less within a space of 6 years with than a dozen of local players in more than 15 categories of the Malaysian sharing economy businesses including food scene according to MDEC. Fast delivery & homechef services, Money – investment and forward to 2019, the country has ride & transportation, logistics peer-to-peer lending

45 DIGITAL

The Sharing Economy in Malaysia: Opportunities in diverse service segments

Total: 112 Local Players: 87 st 2019 Source: MDEC Team Analysis [ As of 1 July 2019 ]

& delivery, digital & professional learn from other countries, organised by MDEC called work and tourism related to avoid pitfalls and leverage ‘Current and Future State of

VOL. 54 NO. 3 • services amongst others from emerging best practices. Freelance, Gig and Sharing • local and international brands. Governments and especially Economy in Malaysia’. With a high internet certain policy makers have a big The ecosystem needs to be penetration of 87.4% (2018), role to play here. If governments robust to support the growth of where smartphone is the most expect to develop appropriate sharing economy. Hence, the MANAGEMENT common device at 93.1% (2018) policies and effectively regulate awareness of the impact and to go online, it is not surprising sharing economy platforms benefits of the sharing economy to see the mushrooming of the and activities, then they must to the wider industry audience online services offered by the have deep platform expertise must be meaningful where sharing economy players with within its agencies. I don't mean businesses and individuals can rising gig economy and start- merely using apps; I mean have options to obtain services ups. understanding how platforms from platform players such as April Rinne, who is a Young are built, how data is captured crowdsourcing and freelancers. Global Leader and co-founder of and shared (or not), and the With the increase in uptake the Sharing Economy Working blind spots of platform design. and delivery of such services, Group at the World Economic Without this internal expertise, the dynamics of demand and Forum, said “As the sharing governments will always be supply are felt with positive economy concept continues to playing catch-up with business, growth in the sharing economy. grow, in terms of both business and they will never fully achieve Newer jobs are created with models and global scope, their mandate to serve the public innovate methods of delivery. It is sharing economy industry good." She was in Cyberjaya expected by 2020, the freelance players in Malaysia need to in October 2019 as a keynote jobs will grow to 650,000. better understand what works speaker at a dialogue session GoGet, a sharing economy and what doesn’t. We should with the industry players start-up aimed at part-timers to

46 DIGITAL

perform tasks for individuals and businesses, believes that future of work is about empowerment and being flexible where people connect with each other to get The rapid urbanisation rate of 76% tasks done faster and with better in Malaysia as compared to a global quality. According to its Chief Executive Officer and co-founder, average of 56% has welcomed a new Francesca Chia, the concept generation of consumers who want of sharing economy is better understood now than 5 years things to be better, faster and cheaper. ago. She also commented that Malaysia has the ability to adopt to new technologies, hence, it will be a good test-bed before GoGet expands to other ASEAN exponential growth by the EU in products made available at the countries. With its more than the next five years, and we expect touch of the screen, consumer 250,000 users in 2019, GoGet the local Sharing Economy to behaviour, needs, and demands envisages itself to grow further also continue expanding annually are ever changing. The sharing and provide an open network for with double digit growth in the economy has given opportunities 2019 other partners and businesses next three to five years. At the for platform-driven applications to plug into GoGet’s system and minimum, we plan for the local with innovative business models generate new jobs in the future. market value to double from to bridge the gaps between

There is room for many what it is now in the next three demand and supply. VOL. 54 NO. 3 • more players in Malaysia as years, driven by logistics and PantangPlus is a local tech • some have already expanded transportation, tourism, retail, platform founded in 2016 that their businesses in the region and F&B services.” brings mothers-to-be to enjoy becoming little multinational the services of traditional companies while maintaining Rising Needs of the New Generation confinement therapists MANAGEMENT their main operations here. of Consumers throughout the country. With a One such company is EzyHaul, few clicks, mothers-to-be can The rapid urbanisation rate of a digital road freight platform book the services based on the 76% in Malaysia as compared for Business-to-Business (B2B) service menu with pricing. The to a global average of 56% has short-haul, long-haul and cross- transparency, ease of use, and welcomed a new generation of border shipments with more than speed provided by this platform consumers who want things to 7,000 trucks, who started their have grown its customer base be better, faster and cheaper. business in Malaysia in 2016. from 30 in 2016 to more than 500 Services such as transportation, They have made positive growth in 2019. Its co-founder Zamzana food delivery and accommodation with expansion to countries like Arifin said, “We are seeing young amongst others are high in Thailand, India and Singapore. executives with a combined demand. In addition to that, the According to Darzy Norhalim, income of about RM8,000 per new digital age means instant Director of Sharing Economy month seeking for our post-natal access to information and Ecosystem Division at MDEC, therapy services. This segment of ever-evolving technologies have when asked about the growth customers know what they want developed more knowledgeable of the sharing economy, he and expect high professionalism and sophisticated consumers. said “The Sharing Economy in in our services. They are not With various services and Europe is projected to experience just into smartphones but also

47 DIGITAL

In the sharing economy circle, are enhancing our technology The convergence of Artificial there are four key consumer to ensure our operations are Intelligence (AI), Internet of trends that Lokalocal have efficient”. Things (IoT), cloud technologies, observed in their business. Travellers, both domestic virtual reality and other emerging and international, expect to technology trends help the have quick access to what local sharing economy tech companies places can offer and assess to improve customer experience if that’s what they want to do and integrate their business with family and friends. To meet operations effectively. The travellers expect such demand for authentic The Transport Optimisation personalisation where they can have exclusive experience local experiences provided by Planner (TOP) developed by local experts, Chin Yoon Khen Ezyhaul helps its customers founded a technology start-up to conduct route planning called Lokalocal, that would optimisation in an effective and see it grow its customer base productive manner. With an and with over 800 experiences AI application that learns on Secondly, it’s the fear of in Malaysia. This intent to grow its own, the system is able to missing out or FOMO is further incentivised by the recommend the best alternatives growing middle income group for routes coupled with a cloud- 2019 in Asia Pacific which will see a based real-time Transportation population of up to 66% by 2030. Management System. For Known as Khen in the sharing instance, a typical manual economy circle, he said, “There process for a 1000 order line in Thirdly they prefer visual content

VOL. 54 NO. 3 • are four key consumer trends a city will take up to 5 people to so that they can share their • that we have observed in our plan and assess and up to 1.5 experiences with family and business. The travellers expect hours to determine the optimized friends via social media. personalisation where they can route. With Ezyhaul’s homegrown have exclusive experiences. AI application, the TOP is able

MANAGEMENT Secondly, it’s the fear of missing to complete this task in 20-30 out or FOMO. Thirdly they prefer minutes with 1 person working visual content so that they can on it. This has a tremendous Last but not least is word of share their experiences with impact on operation and mouth. Travellers tend to listen family and friends via social decision-making efficiency. to their friends when they make media. Last but not least is word Soon, start-up companies like decisions as this gives them of mouth. Travellers tend to Lokalocal foresee Blockchain, trust and comfort. listen to their friends when they Software-As-A-Service make decisions as this gives (SaaS) and AI as the leading them trust and comfort”. technologies to support its able to do proper research and market growth. Lokalocal is analysis to get the right services. Driving Innovation with Growth already in collaboration with We have now grown our services Mindset a blockchain partner for a beyond Malaysia and our clients loyalty programme to attract With the growing innovation in are from the UK, Australia, more travellers. In addition, technologies, personalisation Dubai and Singapore. By 2022, Lokalocal plans to grow its becomes important for platform- we target to grow our customer businesses beyond experiences. based companies to create base to 3 times of what we are The company has developed value from the massive amount today. And to achieve that, we a business and technology of data to serve their markets.

48 DIGITAL

roadmap with an aim for Lokalocal to be a leading online travel agency in the country which will include flight and In conclusion, with the commitment, hotel booking with merchant solutions such as e-billing and support and intervention from the e-invoicing. This would also Government and the innovation driven by help the ecosystem partners to digitalise their businesses and be the industry players coupled with rising aligned to the growth trajectory demands of consumers, the Sharing of Lokalocal. Economy is poised to grow. The Role of the Government The Government remains committed and is continuously implementing policies in line with the rapid development in MDEC’s eRezeki programme as In conclusion, with the sharing economy. The Dewan part of market access efforts commitment, support to train B40 communities to and intervention from the Rakyat, in April 2017, passed the 2019 Self Employment Social Security be our talent pool in their Government and the innovation Bill which aims to provide centres without any cost. We driven by the industry players Social Security Organisation are also here to support the coupled with rising demands (SOSCO) protection to every self- Government in solving national of consumers, the Sharing employed person including taxi problems where people have the Economy is poised to grow. VOL. 54 NO. 3 • • and e-hailing service providers. opportunity to earn income.” And rest assured, we will see The Dewan Negara legalised Darzy further commented more sharing economy players e-hailing services in the country on the role of Government creating value in the ecosystem in August 2017 by passing and MDEC, and said “Based and moving Malaysia closer MANAGEMENT amendments to the Land Public on the current players in the to becoming a vibrant digital Transport Act 2010 and the local market and adoption rate economy. Commercial Vehicle Licensing by Malaysians, the Sharing Malaysia is ready for the Board Act 1987. It is imperative Economy in Malaysia has great challenge! that the wellbeing, safety and growth potential, especially with security of the consumers and the Government's will to look into citizens are maintained at all existing policies and regulations About the Author times given the changes and with greater granularity. Clarity Raja Segaran is the Head the volatility in the ecosystem, of policy is key to enable more of Strategy & Research in economy and regulations. business innovations and create MDEC. He is involved in Francesca views Government a somewhat even playing field the development of macro support has been crucial to the for both the new digital players & strategic roadmaps for growth of start-ups. She said, and the industry incumbents. Malaysia’s digital economy. “GoGet will not be where it is Beyond, eHailing, ride sharing today if not for the support from and accommodation sharing, the Government. We benefitted many more services or asset from MAGIC’s coding programme sharing areas are still under For Article Submission-Advertisements- and Cradle’s seed funding that developed involving C2C, B2C or Subscriptions, please email us: [email protected] helped us to grow as well as B2B models.”

49 CIMB Bank ABOUT CIMB BANK

CIMB Bank is the consumer banking arm of CIMB Group, offering retail and commercial banking services.

CIMB Group is one of ASEAN’s leading universal banking groups and is Malaysia’s second largest financial services provider, by assets. It offers consumer banking, commercial banking, investment banking, Islamic banking and asset management products and services. Headquartered in Kuala Lumpur, the Group is now present in 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and Philippines). Beyond ASEAN, the Group has market presence in China, Hong Kong, India, Sri Lanka, Korea, the US and UK.

CIMB Group has the most extensive retail branch network in ASEAN of around 740 branches as at 30 June 2019. CIMB Group’s investment banking arm is also one of the largest Asia Pacific-based investment banks, offering amongst the most comprehensive research coverage around 600 stocks in the region.

CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the 92.5% shareholder of Bank CIMB Niaga in Indonesia, and 94.8% shareholder of CIMB Thai in Thailand.

CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings Berhad. It had a market capitalisation of approximately RM 52.3 billion as at 30 June 2019. The Group has over 36,000 employees located in 16 countries.

OFF THE BOOK SHELF 2019 Must Reads THIS ISSUE MIM LOVES MORE GOOD READS That Will Never Work

Author: Marc Randolph RP: RM86.90 Special Member Price: RM61.00RM 61.00

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from

2019 concept to company-all revealed by co-founder Member’s Member’s Price Price and first CEO Marc RM70.00 RM61.00 Randolph. Once upon a time,

VOL. 54 NO. 3 • brick-and-mortar video stores were king. Late fees were ubiquitous, • The Emotionally Intelligent Reader video-streaming unheard of, and widespread DVD adoption seemed Author: Harvard Business Review about as imminent as flying cars. Indeed, these were the widely RP: RM99.90 accepted laws of the land in 1997, when Marc Randolph had an idea. Special Member Price : RM70.00RM 70.00 It was a simple thought-leveraging the internet to rent movies- MANAGEMENT and was just one of many more and far worse proposals, like Become a Better Leader by Improving Your Emotional personalized baseball bats and a shampoo delivery service, that Intelligence Randolph would pitch to his business partner, Reed Hastings, on Bestselling author DANIEL GOLEMAN first brought their commute to work each morning. the concept of emotional intelligence (EI) to the forefront But Hastings was intrigued, and the pair-with Hastings as the of business through his articles in Harvard Business primary investor and Randolph as the CEO-founded a company. Now Review, establishing EI as an indispensable trait for with over 150 million subscribers, Netflix's triumph feels inevitable, leaders. The Emotionally Intelligent Leader brings but the twenty first century's most disruptive start up began with few together three of Goleman's bestselling HBR articles. believers and calamity at every turn. From having to pitch his own In "What Makes a Leader?" Goleman explores mother on being an early investor, to the motel conference room that research that found that truly effective leaders are served as a first office, to server crashes on launch day, to the now- distinguished by high levels of self-awareness and sharp infamous meeting when Netflix brass pitched Blockbuster to acquire social skills. In "The Focused Leader," Goleman explains them, Marc Randolph's transformational journey exemplifies how neuroscience research that proves that "being focused" anyone with grit, gut instincts and determination can change the is more than filtering out distractions while concentrating world-even with an idea that many think will never work. on one thing. In "Leadership That Gets Results," Goleman What emerges, however, isn't just the inside story of one of the draws on research to outline six distinct leadership world's most iconic companies. Full of counter-intuitive concepts styles, each one springing from different components and written in binge-worthy prose, it answers some of our most of emotional intelligence. Together, these three articles fundamental questions about taking that leap of faith in business or guide leaders to recognize the direct ties between EI and in life: How do you begin? How do you weather disappointment and measurable business results. failure? How do you deal with success? What even is success?

56 OFF THE BOOK SHELF

Around the World in 60 Seconds

Author: Yassin Nuseir RP: RM89.90 Special Member Price: RM63.00RM 63.00

That’s how long it takes to dispel stereotypes in Mexico. Throw a house party for strangers in Israel. Change perspectives in Nebraska. Make friends in Japan. And connect millions of people all over the world. In 2016, Nuseir Yassin quit his job to travel for 1,000 consecutive days. But instead of the usual tourist traps, Nas set out to meet real people, see the places they call home, and discover what unites all of us living on this beautiful planet—from villages in Africa and slums in India, to the high- Member’s Price rises of Singapore and the deserts of Australia. While he journeyed from RM63.00 country to country, Nas uploaded a single 60-second video per day for his Nas Daily Facebook following to highlight the amazing, terrifying, inspiring and downright surprising sh*t happening all over the world. Thirteen million followers later, Nas Daily has become the most immersive travel experience ever captured, and finally shows us what we’ve all been looking for: each other. AROUND THE WORLD IN 60 SECONDS is Nas’ surprising, moving, and totally unpredictable 1,000-day world tour in book form. At times a striking portrait of the most uncharted places in the world, at others a touching exploration of the human heart, this collection of life-affirming stories and breathtaking photographs changes how we think about humanity and invites us all on a journey to see the world, and each other, anew. 2019

Talking to Strangers VOL. 54 NO. 3 •

Author: Malcolm Gladwell • RP: RM89.90 Special Member Price: RM63.00RM 63.00

Malcolm Gladwell, host of the podcast Revisionist History and author of MANAGEMENT the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers--and why they often go wrong . How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology,

Member’s and scandals taken straight from the news. He revisits the deceptions Price RM63.00 of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky paedophilia scandal at Penn State University, and the death of Sandra Bland---throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller, David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.

For purchase of books, drop us an email at [email protected] or call 03-7711 2888 to place your orders. Offer is only valid for purchase through MIM and is not applicable to any bookstores.

57 Public Bank CORPORATE PROFILE

Conceptualised as ‘a bank for the public’ by its Founder, Chairman Emeritus, Director and Adviser, Tan Sri Dato’ Sri Dr. Teh Hong Piow, Public Bank opened its doors to offer banking services in 1966 and has since grown into a premier banking group in Malaysia. As one of the largest banking players in South East Asia, the Public Bank Group serves about ten million customers across the region with a staff strength of over 18,500 employees.

AWARD-WINNING BANK REGIONAL NETWORK

Public Bank’s unwavering commitment in its Public Bank reaches out to its customers through pursuit of banking excellence continues to various channels, which includes 265 well distributed be recognised by international and domestic branches and a comprehensive range of digital awards. In 2018, Public Bank was named channels comprising of over 2,100 self-service as the Strongest Bank by Balance Sheet in terminals in Malaysia, PBe internet banking, PB Malaysia 2018 by The Asian Banker, and was engage mobile banking as well as social media. In also bestowed with many best bank awards, addition, the Group has an extensive branch network both domestically and internationally. The in the region with a network of 77 branches in Hong Group will continue to strive for greater Kong, 4 branches in China, 31 branches in Cambodia, performance excellence. 18 branches in Vietnam, 4 branches in Laos and 3 branches in Sri Lanka.

CORPORATE SOCIAL RESPONSIBILITY DIVERSE RANGE OF PRODUCTS & SERVICES

As a key player in the financial industry, the The Group provides a comprehensive range of financial Group plays its role in generating value and products and services comprising of personal banking, contributing to the nation’s economic growth. commercial banking, Islamic banking, investment Apart from being a significant contributor of banking, share broking, trustee services, nominee taxes to the country, the Group also fulfils its services, sale and management of unit trust funds, responsibility as a corporate citizen by helping bancassurance and general insurance products. To to improve the lives of people through acts serve customers better, the Group has strengthened of volunteerism, charitable donations and its digital capabilities by optimising and integrating sponsorships focusing in areas of educational facilities and processes. The Group’s digital channels development, improvement of community - PBe internet banking and PB engage mobile banking healthcare and wellbeing, as well as preserving app are flagship touch points to spearhead the Bank’s the environment. digital transformation.

OPINIONS We Need to Draw the Line on Climate Change and Environmental Pollution Now!

By Ronnie Francis, A member of MIM 2019

VOL. 54 NO. 3 • s I pen this article, I feel a in New York, Pope Francis called

• sense of relief as I listen to climate change “one of the most the heavy downpour outside serious and worrying phenomena Amy home. The haze which has of our time”. Nations of the been putting a damper on my world have a duty to fight against

MANAGEMENT mood has started to clear. Finally climate change. the onset of the Monsoon rains A 16-year old climate activist and the change in wind direction Greta Thunberg offered an said. “We will not let you get has brought relief from the emotional appeal in which she away with this!” Ms Thunberg acrid smoke blown in from the chided the leaders with the said, “Right now is where we burning peat forests of Sumatra repeated phrase, “ How dare draw the line.” and Kalimantan which has been you.” Her lone protest outside Very strong reaction from a enveloping the region. This past the Swedish parliament more young activists, but are political September has been all about Air than a year ago evolved into and business leaders sitting up Pollutant Index (API) Readings, student climate strikes around to listen and take the painful and types of face masks to use, rise the world on September 20th. She urgent measures to save the in diseases related to the haze told leaders at the UN that even planet. In Brazil, the Amazonia and a like. We also read about the strictest emission cuts being rainforests are being burnt down what world leaders are saying talked about only gives the world and cleared for agriculture, at the 74th Session of the United a 50% chance of limiting future the same with our neighbour Nations General Assembly warming to another 0.4 degrees Indonesia. Amazonia is a major (UNGA). In a video message sent Celcius (0.72 degrees Fahrenheit) source of the oxygen that drives on September 23rd to participants from now, which is a global goal. physical life on the planet.The at the UN Climate Action Summit These are not good enough, she same can be said about Borneo

60 OPINIONS 2019 VOL. 54 NO. 3 • • MANAGEMENT

Island. World and business climate change and to help the as a weapon against climate leaders need to be shaken out poorest and most vulnerable change keeping trees in place of their complacency. We cannot populations, who suffer the most. to absorb carbon. Gabon has behave like the proverbial frog Trees are vital to our physical created 13 new national parks inside the boiling pot. We need and mental health. 4 cities since 2000. Norway is counting to jump out of our stupor before have developed urban forests. to stop deforestation and its too late. There is still time Singapore, Auckland, Nairobi conserve rainforest and generate and with determined leadership and Dublin have taken strides jobs within such countries in we can cultivate integral human to create urban greenery within environmental conservation development, to ensure a their population centres. On efforts. better and more sustainable streets lined with trees there Scientist say our time will life for future generations. It are 60% fewer exhaust fumes. be remembered as the Plastic is necessary to ask whether Trees also cool cities, reducing Age. Previous geological eras there is a real political will to energy use and create habitats have always been marked by allocate greater human financial for wildlife in built up areas. technological advances like and technological resources to Norway is paying countries like the Bronze Age, or the Iron mitigate the negative effects of Gabon to protect its rainforest Age. Now scientists say plastic

61 OPINIONS

fragments will be found in the the Kim Kim River caused toxic landfills. Public transport uses fossils of the future. A team of gases to be released. Thousands biogas and electricity. The town researchers examined the ocean of people and young children had a high unemployment rate floor close to the California experienced nausea , dizzy spells before this but generating carbon coastline. Their study found the and breathing difficulties. People neutral initiatives has generated amount of microscopic plastics suffered trauma and a lot of time, jobs and many citizens are now in the sediment doubled every manpower and money was spent employed. 15 years and they found plastic to locate, identify and remove We need to create and nuture fibres dating back years in the the toxic substances. Such good values within ourselves sediment. indiscriminate illegal dumping is to become better leaders in After 1945 the number of believed to have been going on our organisations, in our family fibres increases dramatically for a very long time. We seem to life and with society as a whole almost perfectly mirroring the have all the elements for another for building a better world. A rise of plastic pollution. The “Bhopal Gas Disaster” to occur world built on a more caring and world is still producing far more right at our own backyard if we sustainable economic system plastic than it reuses. Just 9% continue to not take firm action with citizens, business leaders, of the plastic produced since to prevent such illegal dumping politicians working together 1950 has been reused and 13 activities. On September 28th, to reverse climate change and million tonnes of plastic waste water supply cuts affected safeguard our environment. 2019 leak into the ocean every year. 372,031 households n the Humankind has been entrusted Plastics waste can be found Petaling district, Hulu Langat, with this responsibility and we everywhere from dumpsites, Kuala Langat and Sepang in cannot fail. We dare not fail! rivers, oceans and even on Selangor as the Semenyih river

VOL. 54 NO. 3 • mountain peaks. Marine life have treatment plant had shut down • been found dead with ingested due to odour pollution. The cause Source References: plastic bags. Recently the media of the pollution is suspected to Associated Press, Channel highlighted the sad plight of a be from illegal waste disposal News Asia, RNS, The Catholic 60kg female loggerhead turtle near the Bandar Mahkota Herald, The Star Nation, World MANAGEMENT near Pulau Kendi. The hungry sewage treatment plant. On a Economic Forum, The Malay and exhausted turtle could not personal and social life we are Mail, NST, The Final Frontier excrete the plastic bags which it required to adopt a lifestyle that and other sources. had swallowed mistaking it for embodies honesty, courage and food. The turtle which was nick responsibility. Such effective named sidewinder is believed leadership qualities are what to have come from either Japan is the challenge to avert and Interested to share your views? or Australia since this is where overcome Climate crisis and Send us your article via email to [email protected]. loggerhead turtles are usually environmental pollution. found in great numbers and they Sweden like Norway has Opinions is a new segment and are known to swim thousands of shown what honest, courageous features articles contributed by MIM Members. It covers various topics from kilometres. Our use and throw and responsible citizens can leadership, human resource, governance away culture which is generating achieve. In the little town of to digitalisation and many more, that so much of plastic waste must Eskilstuna there is a mall just for enrich the personal and professional development of leaders. stop now. repaired and second hand goods In July 2019 there was a as part of its duty to help the *The views and thoughts expressed in serious air pollution crisis in environment. It has 7 different the article are the author’s own and do not reflect the opinions of the Malaysian Pasir Gudang, Johor where toxic categories for recycling meaning Institute of Management. chemical waste dumped into that much less waste is sent to

62