BETCHES

SOCIAL MEDIA BETCHES

SOCIAL MEDIA

Most popular social Do we watch TV: What makes us follow an media channels instagram account:

#1 ● Content that gets us excited N ● Learning something new ● Interesting,funny and It is new… so it could be a yes in creative posts #2 the future, but now it is harder to look up specific things

#3 AND there are NOT too many meme accounts…NEVER BETCHES

SOCIAL MEDIA

Do we know that Betches is more than People that only know the Instagram: just an Insta: ● The people that only know the ● TBH, some of us no and some yes Instagram may not find the content ● Many people know about the on the site as relatable website, but not that many know ● They may just not even know it about the podcast and shop exists!

People that know Betches is more than How to improve visibility: an Instagram: ● More relatable content to college ● People love the instagram and then kids started to love everything else ● Snapchat articles ● Found one article they related to and ● Ambassadors started to read the site routinely BETCHES

SOCIAL MEDIA

Accounts/content/media that gets us excited:

MEMES FASHION/STYLE RELATIONSHIP/ ART QUIZZES SEX ● Buzzfeed ● @Betches ● Revolve ● Cosmo ● Art Basel ● Cosmo ● @Girlwithnojob ● UrbanOutfitters ● Glamour ● Museum of ● Marie Claire ● @Mytherapistsays ● Shopbop ● Odyssey Pizza/Museum of

● @Kalesalad ● ASOS ● Elite Daily Ice Cream BETCHES

SOCIAL MEDIA Who do we stalk obsessively (not in a creepy way):

SOMETHINGNAVY THE HADIDS CHRISSY THE CHIARA TEIGEN JENNERS FERRAGNI BETCHES

SOCIAL MEDIA Wellness influencers we follow:

AMANDA KLOOTS FIT WITH CAMBRIE SHUTTHEKALEUP TANYA ZUCKERBROT JOJA

When bloggers/influencers do branded content Things influencers do on their Instagram page that does it bother us or makes us feel like they are bothers us: more legit: There are a lot of influencers, and they can be annoying It isn’t an issue, but it makes us question their if they are posting too much content that is not authenticity interesting and

repetitive BETCHES

SOCIAL MEDIA

Do we care about the news/politics? Where do we get our news from? YES ● CNN ● WSJ ● NYT ● The Skimm

What political causes do you care about if any? ● Gun Control ● Pro Women, Pro Life BETCHES

SOCIAL MEDIA

Food accounts we follow: Fav Betches Insta Stories and what we want to see ● @New Fork City more of: ● @Spoon_Duke (for each school) ● Morning memes ● @nyceeeeeats ● Links to articles ● Relatable custom memes (ex: Sex and the City anniversary)

Accounts that make us want to watch their Insta Why we stop clicking though Betches Story & WHY: Instagram Story: ● Revolve - inspirational to look and dress like ● Too many stories them (farfetched, we know) ● Too many advertisements ● Girlwithnojob - entertaining and funny ● Unrelatable content ● Chrissy Teigen - not just a regular mom, a cool mom (aka her children are adorable and she is funny) ● Who What Wear - clothing inspiration BETCHES

SOCIAL MEDIA ADS Do we notice our paid partnerships - Yes Are they obvious - Yes Do we care- Not really THE MEH Examples: THE GOOD

Kinda like WTF - as in why Not that funny - might be Would tag my best So relatable and funny - are you doing an ad for trying a little too hard friend would tag my other best Ritas friend BETCHES

PODCASTS BETCHES

PODCASTS

Podcasts that we listen to: Where we listen to podcasts: ● Amy Schumer podcast ● In the car ● DST ● The plane ● We Met at Acme ● Going to class ● That’s so retrograde ● Going to bed

Why we like podcasts: Genres/topics that make us want to listen: ● Entertaining/relatable and useful ● Comedy ● Like to learn something ● Relationships ● Food Why we don’t like podcasts: ● Career ● Would rather watch TV ● Not enough time BETCHES

ONLINE BETCHES

How we get to articles on websites: ONLINE ● Instagram ● Facebook Reality shows we watch: ● Bored Online ● The Bachelor, ANTM, KUWTK, Are you the one?

Thoughts on The Bachelor: Scripted shows we watch: ● Some - Overdone ● The Office, Younger, Gossip Girl, One Tree Hill, Billions, ● Others - watch it sometimes - only to read Greys Anatomy, Game of Thrones, Handmaid's tale, the Betches recaps Entourage

Thoughts on Betches Original Videos: ● We love the ones that are relatable and would tag our friends in them! ● Examples of some favs: BETCHES

ONLINE How we get there: Lifestyle websites besides Wouldn’t say that Youtube is HUGE… but - Hear about it from Betches we visit: what we watch on Youtube: friends ● Buzzfeed ● Beauty Bloggers - Suggestions ● Refinery29 ○ Olivia Jade - Going out of our way ● People ○ KathleenLights to look up the overall ● Cosmo ○ Bella Fiori topic ● Business of Fashion ● Funny comedy/SNL ● Daily Mail ○ Friends usually send them to each other Articles we like and Articles we don’t really ● Music Videos would like to see more care about: ○ Searching the songs/ hearing of: ● TV shows we don’t about it through friends ● News watch ● Vogue.com ● Horoscopes ● Wedding stuff ○ Going on and looking ● Bachelor Recaps ● Irrelevant through the videos ● Relationships drama/music ● Fashion BETCHES

SHOP BETCHES BETCHES

SHOP BETCHES

Is fashion important to us and do we enjoy reading How much we would be willing to spend on a shirt: about it online: ● $35-$40 depending on what it says ● VERY and YES Types of fashion articles we like to read: What we think is funny: ● Best places to shop/Cheap clothes ● Relatable ● New places to shop ○ EX: I love the office, if there is a shirt about ● Trends the office I am more likely to buy it ● Where to find bathing suits/ halloween outfits / ● Shirts that make fun of themselves - aren’t shoes etc. trying to be funny Where do we shop: ○ “Legalize Marinara” ● Revolve ○ “Make Lunch, Not War” ● Urban Outfitters ● Reformation ● Zara ● Shopbop ● Bloomingdales BETCHES

SHOP BETCHES

Things on Shop Betches we like and want to see The vibe we get from the Shop Betches more of: Instagram/website: ● Decor ● The vibe is dope and not trying too hard! ○ funny pillows ● Maybe change some of the designs-ish ○ memes to hang on walls (maybe you can ● Love these: pick your favorite memes from the Betches Insta and get it framed and sent to you) ● Shirts that are funny/relatable/maybe wear to a darty ○ Not just words on a shirt, but something more like this t-shirt

● Some are too plain and I think would be better is they were more like this... BETCHES

SHOP BETCHES What we would change: ● The designs-ish ● Love these ideas… but may be cuter like this ● I love some things plain - but maybe spice it up a little BETCHES COLLEGE LIFE BETCHES

COLLEGE LIFE

Is there still a strong audience amongst our age/ is it worth it for you guys to create more content aimed at us/ why we care: - Yes we would care!! - Everyone follows Betches, at least the Instagram but if the content was more relatable to college students, maybe they would follow more than the meme posts - Also, so many schools/sororities have meme group chats - EX: LOVE THESE BETCHES

COLLEGE LIFE

Do we use cable or just apple TV/Chromecast type A typical college day, how we are spending our thing and then subscribe to netflix/hulu etc: time... What is cable? - JK but no cable ● Youtube TV ● PARTIES ● Apple TV ● Clothes ● Makeup ● Hair ● FOOD ● Working out Are we interested in getting career advice even ● Places to eat though you are still in college: ● Going abroad ● YES ● Summer internships/jobs ● We all are focused on getting jobs/ internships/resumes… anything helps!