S e rvin g t h e B e tte r I nterests of Commercial

======---_. ---- VOL. 1, NO. 57 NEW YORK, N. Y., THURSDAY, APRIL 29, 1937 FIVE CENTS CBS Joins 5-Day Week I. .... ' . ... - 0 ... REMOTE BROADCASTS I Offices to Close on Saturday Starting This .!IDKlng n ARE IMPROVED BY NBC Week--Move Is Spreading Among .... AND LISTENING IN Agencies and Representatives Remote control broadcasts for the EVOLUTION Now that the guest-star- NBC webs will soon be on a par ring rage has reduced with the pickup ' of stations' studios, Ilooster Crow JIour Official announcement to CBS em ­ the majority of variety and many other according t o O. B. H anson, NBC chief ployees yesterday stated t hat start­ New Orleans- Drug Trade Prod­ ing next Saturday all CBS offices will programs 10 the same general pattern, engineer. Network is distributing ucts has laken a 5 a.m. spot on it is only a matter of time when somebody 200 newly developed mikes and 100 be closed on Saturdays, except for WWL, the River Revelers being will try to give the policy a new twist mike stands to eight key points, th ose persons whose presence is COn­ shilted to that time from 7 o'clock by offering guests of guest stars. while 70 specially developcd field sidered necessary by their depart­ . to provide a cock crow hour of Next move will be guests of the guest amplifiers will further aid the qual- I ment heads. Announcement was of ' honor of the guest star. ity of the future remotes. Deliveries I hillbilly and river music. signed by Mefford R. Runyon, CBS From that point, it will be just a goose­ (COllllllu cd Oil Paqc 3) ~--_--,,--...; _ _ ;;;..__ __...;;;.;;....;.;;.J vice-president and assistant to Ed­ !!tep to the inauguration of a game of ward Klauber, the executive vice­ "guess who the guest star is?" New Series From Vienna president. Finally. a smart lad will come along Latter part of the announcem ent and point out that radio listeners can Starts Saturday on NBC CENSORSHIP Of NEWS may be taken to mean that it is up . save themselves the trouble of dialing to each individual department to for different programs; all they need to NBC will present a new series of decide whether anyone is needed in do is turn the radio on, wait, and in due international broadcasts featuring DENIED BY A. R. N. E. W. his department on Saturdays. In the time pretty near every personality of the waltz tunes and light operatic music past CBS has always followed this air will roll around. from Vienna starting Saturday, 3- Chicago-A resolution tak ing ex­ policy throughout the sum m er 3: 30 p.m., over NBC-Blue network. cep tion to a Saturday E venin g Post months, beginning in June. Runyon ~ e - Vienna's lead ing sin gers and orches­ article on "News of the A ir," and announcement contains no refer ence MUSIC Tabulated classifications of the tras will a ppear in the se r ies, w hich d enying that any ce nsorship h as been to summer or how long the "S atur­ weekly programs of various will be short waved via RCA exercised in connect ion with radio day offs" will continue. stations reveal that an average of 65 per I facilities. news. was passed at the executive A preliminary canvass conducted cent of the time is devoted to music of meeting of the Association of Radio by RADIO DAILY in the r adio st a­ one kind or another. Three NBC Speakers News Editors and Writers h eld h ere tion and advertising agency fi eld This has raised some speculation as to (Continued 011 Page 3 ) showed strong indications that the whether or not too much music is being At Radio Education Meet entire advertising industry would be sent over the air, and iI some of this time operat ing on a five-day week before shouldn't be diverted to other types of Three members of N BC will speak Tim Goodman Resigns the end of the year. As one station programs. on the technique of presenting edu­ As Manager of WKRC man pointed out. the announceme nt Our brief contribution to the discussion cationa l programs on the air at the (Colltillucd 011 Pagc 3) is that unless if is possible to find other Institute of Educat ion by Radio to Timothy S . Goodman, manager of material that makes as easy and pleasant be held May 3-5 at Oh io State U n i- WKR C, Cin cinnati, a CBS ow n ed a nd listening as music does. better let well versity, Columbus. The trio includes operated station, has tendered his enough alone. Fra nklin Dunham, educational di- resignation, effective May 15. John First Program Offer - e - r r ector; Ernest LaPrade, director of MacCormack, Goodman's assistant, Brings 1,200 Replies musical research, and Judith Waller, succeeds h im. G oodman, a man of TESTIMONIALS The phoniest-sound- central division educational director. I (Contillued 011 Page 3) ing portions of radio Boston-First broadcast of a com­ commercials are the testimonial letters mercial series on W NAC, this city and WEAN, Providence, on a Yankee still being read on too many programs whose sponsors ought to know better. 20th Century-Fox to Censor Network hookup, brought more than Even laymen of sub-normal mentality I 1,200 replies within the succeeding 14 hours. S ponsor is Howard D . marvel that.radio ad should so underestimate the c~pyIntelhgence ~riters of the R ad;oII Programs 01 ~Tts j Stars Johnson Co., owners of a chain of 48 public as to expect them to take such ice cream and rcstaurant shops in bosh seriously. ( Co lltlllucd 011 P age 3 ) /I'("t Coast Burcau, RADIO DAIL}' Baseball and Beer Tieup Los Angeles-All deals for radio Blocked by N. J. Commish appea rances of 20th Century -Fox con- Jlleflieo Orl{ I tract st ars hereafter wi.ll hav,: to be No t Enoll;.fh " '«n·ds Newark, N. J .-A desire to "hook made through the StUdlO castmg de­ Cleveland- The Doctors' Orches­ Philadelphia - With seven re­ up baseball with b eer" is fr owned I par tment, and scripts of proposed tra of the Cleveland Academy of fri gera tor accounts running simul­ u pon by St ate Beverage Commis- i radio entcrtainment submitted for taneously on W D A S. the copy Medicine will make its bow Mon­ sioncr Burnctt. He r efused to givc approval, t hc studios announce. Lou day night at 10:30 over WHK. Ag­ his sanction to a p r oposal of the Schreiber, casting dircctor, will do writers are running around in gregation is composed entirely of L. H. Hartman Co., New York agency, the okay ing, Studios say they fcel circles trying to lind adjectives to medical men, some of whom have to have a serics of contcsts in con- build -u ps on the ail' arc just as im­ describe the various ice boxes played with former "name" bands n cction w ith broadcasts, a nd to give por tant , and should be planned as wit hout repeating themselves too throughout the country, according season and World Ser ics tick ets as carefully as picture work buildups much. Advertisers are Kelvinator, to Dr. John Cornwell. chairman prizes. Bu rnett said h e objects to and they want the right to make the Crosley. Stewart - Warner, Norge. of the social committee. a d vertising beer over th e r ad io be- decisions. Report that studio was G. E.. Frigidaire and Universal. cause it is "carried d irectly to th e I going to collect half thc radio salaries I fireside". is said not to be correct. l =2 ======RA D I 0 D A I L y ======T=h=ur=s=da=y=,=A=pn= "1=2=9=, 1=9=37 - V~f)f7~ A,"J TtiAT tiAV~ ,"AI)~ - and ~TATIf)~ tiIJTf)~~ cominG GOinG

Vol. I, No. 57 Thurs., Apr. 29, 1937 Price 5 Cts. 1. " Grand Ole Opry" , WSM, Nashville TAYLOR GRANT returns to WCAU , Phila­ JOHN W. ALICOATE Publisher delphia, after a week's vacation in the Catsk ill s. HE "Grand Ole Opry" is almost J. S. LARKIN , sales manager of 3UZ and DON CARLE GILLETTE : : : Editor program is broadcast in an audito­ Nielsen Broadcasting System of Melbourne. MARVIN KIRSCH : : Business Manager T 11 years old, reaching that mark rium and a capacity audience of 5,000 Australia , sa iled yesterday from t he west coast on Nov. 5, 1937. has witnessed every program for the for home, ha ving spent several mon t hs in Published daily except Saturdays, Sunday; From the standpoint of air-hours, past fourteen months. America , particularly buying disk features for and Holidays at 1501 Broadway, ~ew Y"rk, his five Australia n outlets. N . Y., by l{.l(lio Daily Corp. J. W. Alicoate, the "Grand Ole Opry" probably holds The "Grand Ole Opry" is one of the rresident alld Publisher; Donald M. Merser· undisputed record. For it goes on the biggest mail-pullers of any radio pro­ CHARLES M. PREITZGE R, eastern manager eau, Treasurer and (;eneral Manager; Chester air at 8 o'clock Saturday night and gram in America, receiving around for Gillette, and who ha s been in Hollywood n. Bahn, Vicc·Presidcnt; Charles A. Alicoate. to look after the Community Sing program, Secretary; M. 11. Shapiro, Associate Editor. continues for four solid hours until 200,000 pieces of mail every year. It re t urns today with MRS. PREITZGER t o his Terms (Post free) United States outside ot midnight. is sponsored in half-hour periods by home in Boston, leaving Ben Larson at the Greater New York, one year, $5; foreig-n, coast production helm. While west, his daughter Thus for four hours every Saturday numerous advertisers, who reserve eloped and is now Mrs. Leonard Nixon. year, $10. Sub;crib",r should remit with order. nigh t, win ter-summer-spring -an d-fall time on the program in some in­ Address all communications to HAD 10 WINI SHAW leaves for Cleveland to play a DAILY, 1501 Broadway, New York, N. Y. the Opry has had its full run. stances as far as two years in ad- week's engagement at the Palace Theater there. Phone WIscollsin 7·6336, 7.6337, 7·6338. Nothing less than a Presidential ad­ vance. WILLIAM PERRY. CBS announcer, and RAY , Cable address: Filmday, New York. Holly· dress can interreupt for even a half wood, Calif.-Ralph Wilk an,1 Verne Bailey, George D. Hay, "The Solemn Old MOND NEWBY, CBS e ngi nee r, sail for Lima. 6425 Hollywood Blvd. Phone Granite 660i. hour this feature WSM program. At Judge" is master of ceremonies of the Peru, on May 14 to cover the eclipse for the net. Entered as ;econd class matter AprilS, least nothing less ever has inter­ program, assisted by David Stone and BOB BUNDY left yesterday for Camden and 1937, at the post office at New York, N. Y., r upted it for ten and a half years. Tom Stewart. Uncle Dave Macon, is expected back today after discussing business under the act of March 3, 1879. The chief reason for the popularity 66-year old banjo - playing "Dixie with Ma l Ha llett. C()pyri.Qht, 1'137, by Radio Daily Corp. All rights reserved. of the "Grand Ole Opry" is the fact Dewdrop" is the star of a program IRVING BERLIN arrived in New York from that the 50 performers are not of the devoid of prima-donnas. Arthur Ho llywood on Tuesday. synthetic hill-billy type. They are Smith, America's greatest old-time WILLIAM R. TRACY, vice'president of Hudson farmers and residents of the rural fiddler, and the ballad-singing Del- Motors, arrives today from Southampton aboard areas of Tennessee, Alabama, and more Brothers, are other standouts the Washington with his family. Kentucky, who have not become citi­ of the cast of fifty genuine old time KENNETH ROBERTS, writer and air com , fied. They live on the farm, or away fiddlers and singers who create a mentator, with MRS. ROBERTS , arrive today from the city, and come in to broad­ true b arn dance. aboard the Saturnia. NEW YORK STOCK EXCHANGE cast over the Nashville 50,000 watt That's a thumb-nail sketch of a CLEM McCARTHY, NBC sports announcer is Net in Lexington, Ky., and will rema in in Kentucky Hi gh Low Close Ch g. station every Saturday n ight-driving program that can claim the most until May 10, when he returns to New York, Am. Tel. 6- Tel ..... 1643,4 160 Vs 160Vs - 45/s as far as 150 miles. loyal following of any program in America-including Amos 'n' Andy. LENOX R. LOHR, president of NBC , leaves Crosley Ra dio ...... 201;2 20 V4 20% - 1% From many states as far away as next week for a western tour. Gen. Electric ...... 52 1;2 503,4 51 Ys - 'Va Texas, Pennsylvania, or Canada come An audience of thousands that have North American .. . . 25 V2 24% 24% - 1 % E. P. H. JAMES, sales promotion manager of RCA Common 9 1;2 83,4 8 3,4 - Ys visitors to "see" the Grand Ole Opry not missed a broadcast in almost 11 NBC, left for White Sulphur Springs yesterday RCA First Pfd ...... 70 69 69% - 13,4 every Saturday night. The four hour years. to attend the A.A.A.A. Convention. Leaving RCA $5 Pfd. B . . . . . (76 Bid) today are: CLAY MORGAN, FRANK E. MASON . Stewart Warner " 19% 18 18 - 7/s ROY C. WITMER and KEN DYKE, all of NBC. Zenith Radio . ... . 34 1,4 32 321;2 - 134 WGN to Feed Mutual ; KANS Is Pal'ticipating FRANK RAND, publicity chief for CBS in NEW YORK CURB EXCHANGE 90-Minute Clambake In C. of C. Goodwill Tour Chicago, is scheduled to arrive in New York Hazeltine Corp...... today. Majestic 00...... 33,4 33,4 33,4 - % Nat. Un ion Radio . . .. 2% 2 2 - VS Wichita, Kas.-Figuring it will ren­ The magnanimous WGN in Chi­ ROBERT BENCHLEY has left New York for OVER THE COUNTER der a service to listeners and at the the coast. cago will feed the Mutual web an­ Bid Asked same time cement goodwill with local CBS A . . .. 53 other hour and a half tonight, from 51 business men, KANS will air the an­ CBS B 501;2 52V2 10-11: 30 p.m. (ED ST) repeating its Stromberg Carlson 14 15 blowout of several months ago. No nual Goodwill tour of the Wichita Feenamint Fades May 16: special reason is forthcoming, ex­ Chamber of Commerce in five broad­ casts. Departure of the Tour, its ar­ New Show Being Readied cepting perhaps that the outlet has rival in Dodge City, Albuquerque NBC Cocktail Pa rty the budget to do its stuff. and Pampa, and its return here will Feenamint show as it now stands For AAAA Delegates Gala show will include Paul White­ be put on the air. KOB in Albu­ man (who will conduct part of the querque has placed its facilities at will definitely fa de from the Mutual White Sulphur Springs, W. Va.­ program), Harold Stokes and or­ the disposal of KANS for the airing web on May 16. New series may get NBC will throw a cocktail party for chestra, Henry Weber and orchestra, from that city. under way May 25, with possibility the delegates to the annual conven­ a mystery drama titled "Creeping Included in the "all-star cast" of that Norman Brokenshire will head tion of the American Association of Chair," a hefty medley of hit tunes goodwill ambassadors making the the cast. Entire talent setup will be Advertising Agencies tomorrow n ight, from 1900 to the p r esent t ime; Kath­ tour is Herb Hollister, general man­ preceding the annual Four A's din­ erine Witwer and others, about 22 ager of KANS. The tour was given a much lower priced one than cur- ner. Meet opens today at the Green­ principals in all; excluding bands d send-off in a special supplement of rently heard. N one of the present brier Hotel and runs through Satur­ or mUSICIans. Studio audience will the Wichita Sunday Beacon, which Feenamint cast will be heard on d ay. be on hand, divided into three shifts. also had some good writeups on the new p rogram. Virtually all branches of N B C w ill KANS a nd H ollister. be represented. John Karol of the CBS research department stopped off WOR Holds Commel'cial: Boston Symphony Series from the ANA meet at Hot Springs, Another series of "pop" concerts THE SONGBIRD OF THE SOUTH Va. Talent Not Up to Pal' by the Boston Symphony Orchestra, presented from Symph ony Hall, * * * * "Cabin in the Pines," new show Boston, with Arthur F iedler as con­ -.: 9 " 3 '7' featuring Norman Brokenshire, plus ductor, will start May 6 at 8: 30-9: 30 other talent, scheduled to start on p.m. Series will continue weekly KATE WOR Tuesday last, failed to go on, until July 1. the reason understood to be refusal B] titm~ :n l : " I 'r s of WOR to okay the vocal talent as SMITH 17 1'8 119 ,.1,~ lo\II 13 I not being up to the station's stand­ 12;, lS 16 17 18 11'HTI ard. Sponsor is the A. N. Small­ LEO SAYS: wood Co., real estate. Program is Smart advertisers A & P BANDWAGON April 29 scheduled for Tuesday and Thurs­ want showmanship too­ Lieut. Charles Benter day at 7: 15 p.m. and Sunday at that is why they use THURSDAYS Dick Leibert 10: 30 a.m. Believcd that suitable tal­ WHN CBS NETWORK 8-9 P.M., E.S.T. Duke Ellington ent will be on hand for tonight's IIJIN D",~,~,~.~,!O show. W trW M·G·M • LOEW'S EXCL. MANAGEMENT TED COLLINS y =Th=u=rs=d=a=,=A=p=ril=29=, =19=3=7 ======RA D 10 DAI L y ======3

COLUMBIA SYSTEM JOINS I CENSORSHIP Of NEWS SHORTER WORKING WEEK DENIED BY A. R. N. E. W. "Local Boy Makes Good" Handwriting Psychologist I (Continued from Page 1) I "Local Boy Makes Good" is the Mona Marlowe, noted grapho-psy- .(C(JIltillltcd from Paga 1). . by NBC that all production men, an­ latest five-minute feature to hit the chologist, starts a new series of pro- early thIS :veek. The resolutIOn, Just nouncers, and sound effects person­ program boards of WIBM, Jackson. grams over WJBK. She will be made publIc, reads: nel would go on a five-day week . "We, the executive committee of the The show, sponsored by a local men's h ear d M o.n d ay, W e d nes d ay an d F n- Association of Radio News Editors and removes the major obstacle that has wear shop, is a natural; the drama­ day evenmgs at 6: 45, sponsored by Writers, desiring to take exception to stymied all talk of a shorter week. tization presenting in rapidly moving R. G. Dun Cigar Co. the. implications contained in an article Advertising agencies have noticed Mona Marlowe's career has been a entItled 'N~ws of the Air' published in dialogue the careers and career-be­ a January Issue of the Saturday Evening that it has become increasingly diffi­ ginnings of men born and reared in colorful one. She has worked on Post by Richard Sheridan Ames, do after cult to accomplish anything on Sat­ Jackson; and the commercial copy, various newspapers throughout the careful co~sideration.' unanimously pass urdays, because so many clients' of­ Country and was associated with th!; fol~oWIng ~eS?lutIOn: held to a minimum as on all short , .. . Be It and It IS hereby resolved that fices are closed. Station representa­ programs on this station, stressing The Van Couver Sun, m BritIsh Co- the Association of Radio News Editors tives have the same complaint. The the important part that personal ap­ lumbia. Started in Radio in 1924. and .Writers call upon the Saturday short half-day and the time differ­ pearance plays in attaining success. Was associated with stations WGR EvenIng ??st to cooperate with the radio ' ncws wrItmg profession in bringing to ences make it impossible to contact "Local Boy Makes Good" was de­ KF I, WTA M" WE A F an d . ~thers. the attention of the American public stations and get an answer back be­ signed and written specifically for Mona Marlowe s uncanny abIlIty to who .re?d the Saturday Evening Post by fore the New York offices close. the sponsor by Bernard Wilson, pro­ read handwriting won her an im- publIshIng .wp,at we know to be the true portant post with the Northwest to the z:adio news writ- duction manager of the station, and . . Ing~acts and pertaI~I.ng edItIng profeSSIOn. makes the tenth five-minute com­ Mounted PolIce, m Edmonton, Al- "Be it further resolved: That the ex- Remote Broadcasts mercial show on WIBM's current berta. On her broadcasts, Miss Mar- ecutive committee. of ARNEW be placed lowe gives an analysis of the hand- on z:ecord as saYIng to the American Are Improved by NBC schedule. . . . . publIc that never, to our collective Wilson has been consistently at :vntmg of those lIsteners who deSIre knowledge of the .recognized profession, (Colltll!ucd from Page 1) work in the past three months cutting It. has. any censorshIp of radio news by radIO sponsors been tolerated or even are expected to be made to these off five-minute commercial dialogues suggested. points on May 1, and will cost the with which the station was over­ Three-Way Talent Hunt "That: ARNEW be placed on record web about $35,000. loaded, and replacing them with short Starting this week and continuing as I?ledging itself and its members col­ "idea" programs that are outstanding throughout the summer months, l~ctIvely and individually to the con­ Research work on developing the tInued truthful and honest presentation field amplifiers is considered impor­ novelty features. WFIL, Woodside Amusement Park of news items at all times." tant by the NBC engineers who help­ Listeners are high in their praise and the Philadelphia Daily News will Resoll:ltion is signed by: John Van of the new short programs and ad­ co-operate in a weekly amateur tal­ CronkhIte, pres.; Al Hollender, sec'y; ed the job along, the amplifiers being John Hughes, News. Editor, Don Lee the big item as compared to the vertisers find they are doing a better ent hunt. Programs are presented Network,. San FrancISCO; Jack Harris, mikes. Efficiency of the latest type selling job than the heavy com­ at the park before a visual audience, News EdItor. WSM, Nashville; H. Lee mercials. entries being made thru the news­ J.I.I!acE~en. News Director, WLW, Cin­ microphones plus the amplifiers will cmnatI; Beckley Smith News Editor do wonders for the remote broad­ paper, station carrying the tyro tal­ WJAS. Pittsburgh; Ke;"dall McClure' casts, many of them being accom­ ent. There will be weekly cash News Editor, WOAr, San Antonio; Walte~ Police Department Tour Paschall, WSB, Atlanta. plished under conditions never found St. Paul-Opened as an attention prizes with a 13-week sustaining con­ in the stUdio. getter with a bona fide copper's tract over WFIL as the season's grand "You're under arrest!" KSTP took prize. Jack Steck of the WFIL staff First Program Offer its listeners in tow and gave them directs the programs. Lenox Lohr on Tour a trip through the St. Paul police Brings 1,200 Replies Lenox R. Lohr, NBC president, department to show them what hap­ Legislative Talks in Italian leaves next month on a business trip pens from the time an officer speaks What the Pennsylvania state legis­ (Continued from Page 1) through the mid-west and out to those words to the time when the vic­ lature does from week to week will New England. Offer was a free sou­ the Pacific coast. While on the trip tim goes into the bastille. be made clear to the Italian speaking venir pamphlet. Lohr has been invited to deliver a With St. Paul dubbed "the nation's p e 0 pIe of Philadelphia through Program, which is heard Wednes­ ( number of talks. On May 5, he will poison spot" of crime not so long ago WDAS on Saturdays at 8: 30 p.m. day and Fridays 6: 30-6: 45 p.m., fea­ speak before the Kansas City Cham­ by Attorney-General Homer S. Cum­ Representative Anna Brancato, rep­ tures Alton Hall Blackington, photog­ ber of Commerce, and the following mings, KSTP concentrated on an at­ resentative from the 5th Congression­ rapher and lecturer. Account is day will deliver two talks, one in tempt to show what has happened in al District, will speak in Italian and h.andled by Louis Glaser agency, this Chicago before the Federated Adver­ the police department since irate citi­ explain the legislative body's activi­ CIty. tising Clubs and at dinner of "In­ zens took things in hand, took the ties. Representative Brancato is the dianapolis Men," Indianapolis. On police chief's job out of the political­ author and sponsor of the nationally May 13, Lohr will be in Washington football category, and put him under famous Pawnshop Bill, r e c e n t 1 y Tim Goodman Resigns and will address the annual luncheon six-year tenure. passed in Penna. As Manager of WKRC of the American Red Cross. Particular emphasis was paid, in­ directly, to the then-and-now system School Activities on WDAS (Colliiuued from Paae 1) of training police officers. Parents are enabled to learn just independent means, expressed a de­ AD AGENCIES how their children spend their time sire to resign last fall, but was per­ in school through a series of pro­ suaded to stay pending the installa­ ICHARD M. HOLSTEN, v.p. and KVSO Goodwill Tours gram s broadcast over WDAS Tues­ tion of new stUdios and transmitter R sales manager of the Cramer KVSO, Ardmore, Okla., has started days at 7 p.m. These programs pre­ at the station. Building plans were Tobias Co., has resigned and sold his a series of Goodwill Tours to nearby sented under the auspices of the Phil­ completed last month. interests in the firm in order to join communities for spring, summer and adelphia Board of Public Education. the Sterling Advertising Agency. fall. Talent on visits will be local Students of all the Philadelphia High Holsten is at present aboard the Ile hillbilly and popular entertainment and Vocational schools are heard, de France on his way to Europe for units heard regularly on station. some as announcers, others as pro­ a vacation, and will assume his new Show will be held each two weeks. duction men. The idea of the pro­ duties upon his return next month. First trip was big success. Arrange- grams is to illustrate the diversified SELL TIME ••••• ANN CASHMAN of the Lennen & ments being made by Paul Duncan, character of the curricula in the Mitchell advertising agency sails Sat- chief announcer, and Albert Riesen, schools and to demonstrate that the . . WITH SOUND urday on the coronation cruise of station manager. Daily Ardmoreite, school system has kept pace with the Swedish-American liner Kungs- owner of station, also sponsors trips. modern trends. Make your sales story holm. --- BRIEF - CONCISE - DRAMATIC KEN SISSON has been appointed Music Lessons on WJA Y Kay Selb in WHN Press Dept. by Lord & Thomas advertising agency Cleveland-Educational department Miss Kay Selb has been transferred Record it on a Presto disc and send to succeed William Hillpot in the of Unitcd Broadcasting is starting a to the WHN press department to as­ it to the time buyer. Records bring radio department. Sisson will as- new series of 9: 45 a.m. Friday pro­ sist Vivian Brown, who is compiling resu Its. Ask for proof. su me new duties as talent buyer and grams devoted to music lessons for baseball material daily for the vari­ assistant to Thomas McAvity imme- first grade pupils. Edna Alice Whit­ ous sport commentators heard over diately. Hillpot will vacation until sey, assistant supervisor of music for the station. Miss Sclb will work RECORDING CORP. May 15 when he is due to repor t to Cleveland Public Schools, will con - dircctly with Al Simons, publicity PRESTO 149 W. 191h 51.. N. Y. NBC Artists Service. i duct. director of the sta tion. 4======RA D I 0 D A I L Y ======Th=u=rs=d=ay=,=A=p=ri=1=29 =,=1=93=7

I-/:( r=. c. c. -/:( I ACTIVITI_ ~~ Cease and Desist Orders

APPLICATIONS RECEIVED Platt & Platt, Inc., Poughkeepsie, N. Y. Under a stipulation entered into CP for new station. 1310 kc., 100 watts night, 250 watts day, unlimited. with the Federal Trade Commission, Jules J. Rubens, Aurora, Ill. CP for new Eddie Manufacturing Co., Chicago, station. 1040 kc., 250 watts, daytime. will discont inue as a trade name or Sims Broadcasting Co., Globe, Ariz. CP • • • Benton & Bowles radio head Tom Revere's trek to the coast brand for its radio dials the name for new station. 1210 kc., 100 watts night, 250 watts day, unlimited. tcday is to open and he~d an air dept. for the agency there .... Al Pearce's "Majestic," either alone or with the APPLICATIONS GRANTED show. which we stated so many columns back would come from the coast words "Radio Corporation" or with KIDO, Boise, Idaho. CP covering changes shortly. starts westward alter their May 25 airing. stopping at Philly. De· any other words so as to create the in present equipment and increase in power impression that the dials or the radio to 5 Kw. troit and other points . . .. Bill Bacher. the highest paid air director ("Holly­ sets to which they are attached are SET FOR HEARING Continental Radio Co., Denver. CP for wood Hotel"). will bow out on that show and handle "Show Boat" next fall manufactured by Grigsby-Grunow new station. 630 kc., 500 watts night, 1 Kw. from the coasf ... . Ted Hammerstein won't conduct an orchestra thru Conn. Co. or its successor in business, Ma­ day, unlimited. jestic Radio & Television Corp. of this summer-just for a lark .... Kated. Inc .• the Kate Smith-Ted Collins Floyd A. Parton, San Jose, Cal. CP for Chicago, when such is not a fact. new station. 1150 kc .. 250 watts, daytime. firm. has placed Jim Crowley. famous pigskin coach. under its banner for William F. Maag, Jr., Youngstown, Ohio. According to the stipulation, the right CP for new station. 1420 kc., 100 watts, radio appearances this Fall . ... Billy Swanson replaces Bobby Hayes' musi­ to use the name "Majestic" is vested daytime. in the latter corporation. Havens & Mar.tin, Inc., Petersburg, Va. cal aggregation at the Edison Green Room tonite-making it three openings CP for new statIOn. 1210 kc., 100 watts for the music boys to cover-Carl Ravell at the Lexington and Bunny Beri· night, 250 watts day, specified. Arthur Lucas, Savannah, Ga. CP for new gan at the Penn. Benny Goodman Wins station. 1310 kc., 100 watts, unlimited. Hampden-Hampshire Corp., Holyoke, Mass. Block's Orchestra Poll CP for new station. 1240 kc., 1 Kw., unlim­ ited. Martin Block, conductor of the E. B. McChristy, Brownwood, Tex. CP for new station. 630 kc., 250 watts, daytime. • • • Songwriter J. Fred Coots went to Harry Smith's record­ WNEW "Make Believe Ballroom," Utica WUTK, Inc., Utica, N. Y. CP for has just completed his semi-annual new station. 1420 kc., 100 watts, unlimited. ing studio and made a special record for his little daughter's birth­ poll, held in co-operation w ith h is EXAMINER'S RECOMMENDATIONS day . ... A few days later he returned to pick up the finished product Walter H. McGenty, Rice Lake, Wisc. CP sponsors and the station, to deter­ for new station. 1210 kc., 250 watts, daytime, and suddenly realized that it wasn't Gloria's birthday at all-which mine the ten most popular bands be granted. is in December-but the natal day of his son-for whom he wanted airing today. Block's program is KLPM, Minot. N. Dak. CP for change in made up entirely of recordings, and frequency, power and hours of operation to the record made . ... Wh ich brings to mind the story of Fred Norman's 1360 kc., 500 watts, 1 Kw. LS., unlimited, be poll determines who will be heard granted. secretary, Thelma Rose, who is weak under the talk of high pressure on his daily broadcasts. Total of Journal Co., Milwaukee. CP for new sta­ tion. 1570 kc., 1 Kw., unlimited, be denied. salesmanship . .. . Last Mother's Day, a man sold her a PONY to 113,000 votes polled included 64 orks. Mid-Atlantic Corp., Washington, D. C. present as a gift .... The price was $10 and she gave the seller five Benny Goodman won with 20,058. CP for new station. 1570 kc., 1 Kw., un­ Guy Lombardo, Shep Fields, Glen limited, be denied. with the balance to be paid on delivery .... On the Sab bath the Trenton Times, Trenton. CP for new sta- Gray, Hal Kemp, Horace Heidt, tion. 1570 kc., 250 watts, Un limited, be mare was delivered to their apartment-led by a rope .... P.S. Her Tommy Dorsey, Chick Webb, Jan granted. mother had a fit-and the deposit was lost. Garber and Russ Morgan followed in ACTION ON EXAMINER'S REPORTS order named. Goodman will appear Bayou Broadcasting Co., Houston. De- nied app. for CP for new station. 1210 kc .. in person on the show tonight when 100 watts, daytime. announcement of winner is made, WGBI, Scranton, Pa. Granted app. for and will receive a scroll as token of mod. of lic. to increase power to 500 watts, • • • Ferde Grofe will be heard in June playing his own compositions 1 Kw. LS., 880 kc., share time. victory. Block held last poll in Sep­ KALB, Alexandria, La. Granted mod. of of modern American music. sponsored by Stokowski's former "paymaster." tember, 1936. lic. to change frequency, power and hours .... Wilson. Powell & Hayward. audi tioned singers at CBS to send to Chicago of operation to 1210 kc .. 100 watts, unlimited. Isadore Goldwasser, Anniston, Ala. Den.ied with Red Nichols' band- a commercial in view .... Connie Boswell opens CBS Sets Eclipse Plans app. for CP for new station. 1420 kc., 100 CBS yesterday completed plans for watts, daytime. a t the Palace theater in Los Angeles tomorrow doing a single .... Robert broadcasting the eclipse June 8. The H. W. Wilson and Ben Farmer, Wilson, Lipson. CBS page. has been signed by the artist bureau as a singer and N. C. Granted CP for new station. 1310 assignment has been turned over to kc., 100 watts, daytime. gets a build-up via sustaining .... He is the brother of the Gibson Girl .... William Perry, announcer, and Ray­ ORAL ARGUMENTS "March of Time" piped a special show to the convention in West Virginia mond Newby, engineer. They w ill Lawrence K. Miller, Pittsfield, Mass. sail May 14 for Lima, Peru, and upon Granted oral argument to be held May 27. the other night . .. . Cotton Club wai have a NBC wire shortly .... Bahm their arrival will immediately join Twins. seven-year olds. recently heard via WINS. audition for the nets next the Hayden Planetarium Grace-Peru­ week. vian Eclipse expedition. Actual a ir ­ KNEL Boost in Power ing of the eclipse will be heard June Takes Effect in May - ~ 8 from 6-6: 30 p.m. Program will come from the Andes Mountains. with base station at Cerro de Pasco, Brady, Tex.-Boosting of power at • • • Jack Benny will celebrate his fifth year as an air comic Sunday by tendering himself a testimonial banquet during his Peru. KNEL from 100 watts to 250 watts In addition to the broadcast of w ill be completed early next month, show . .. . Besides invitations to the cast, Greta Garbo has been asked June 8, CBS has set four additional with no increase in the station's rates. to come-but won't .... Kate Smith and T ed Collins come down broadcasts on the eclipse. They will The change, according to G. L. Burns, the homestretch and enter their seventh year on the etherwaves be heard tomorrow, 4-4: 15 p.m.; May will make the station dominant in this week . ... The flickers may boast about their Simone Simon but 29, 6:45-7 p.m.; June 3, 6-6: 15 p.m., West Texas, a rich farm and ranch and June 7, 6-6: 15 p.m. area. radio does all right by itself on double-talk with names like Phelps KNEL, located in the second small­ Phelps, the aircaster, Evan Evans, the baritone and Thomas Thomas, Starr Changes Schedule est town in the U. S. to have a radio who also does a bit of vocalizing. Martin Starr w ill be heard over !otation, has been on the air about WMCA at new periods, two evenings 550 days and less than 5 hours have weekly, starting this week. He will bt'cn lost due to trouble with equip­ do film reviews at 9:45 p.m. Wednes­ ment. days and cinema news and gossip • • • Samuel Goldbetter. music agent. opens studios bearing his at 8: 30-8: 45 p.m. Saturdays. Stan Fields Improved name Saturday on Broadway . ... Ina Ray Hutton and her Melodears open In a Gangplank Interview yester­ Stan Fields, program director at I at the Paramount the 19th. following the Original Dixieland Jazz Band .... day just before the sailing of the Normandie, Starr interviewed Bar­ WLTH, is expected back on the job Jerry Devine has been called ill on the Bert Lahr scripts. which are improv­ tomorrow after a week's absence on ney Balaban, Paramount president, account of illness. Norman Warenbud ing .. .. Lester Lee is looking for a "name" prima donna for the Oscar Shaw and N. L. Nathanson, Canadian movie has been filling in for him. "One Man Musicals" .... mogul. 5 =Th=u=rs=d=ay=,=A=p=ri=12=9=, =19=37======RA D 10 D A I L Y ======

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AESTRO BOB CROSBY and Ork Cugat will conduct Lee Grant's Band 1M open a t the Aragon Ballroom in in a special arrangement of his own SHE I L A BARRETT, on "Nine 1 Chicago on May 29. Rockwell-O'- composition, "My Shawl." O'Clock Revue," May 2 (WOR, 9 ~ By ADELE ALLERHAND Keefe Inc. set the deal. p.m.>. Shep Fields and his Rippling EXCERPT from a letter to Claudine A be Lyman has just compl eted an JERRY COOPER, ERROL FLYNN I Rhythm Orchestra go collegiate on and the MAUCH TWINS, on "Holly­ Macdonald, NBC's program produc· inten sive compilation of his music Friday night when they play at the wood Hotel," May 7 (CBS, 9 p.m.>. . library . It now contains orchestra- New York University Military Ball. ing, emceeing and commentahng grande tions of every celebrated American LOUIS D 'ANGELO, on "Your Hit They're scheduled to return to the Parade," May 8 (CBS, 10 p.m.). dame (Yes, we do read other people's II song of t he past fifty years and every Paramount later this spring. . mblished French tune since 1900. JOE HOWARD and ARTHUR mail) ... . "I miss very much heanng your I - --- Guy Lomba1'do and the boys go CARRON on Hammerstein Music program a s we ge t home too late to lis. The craze for "Bank Nights" ~n d nautical but nice when they play for Hall, May 4 (CBS, 8 p.m.). J IM THORNTON, with Col. Jack ten to it, because we love to hear talks £imilar theater games is travestIed the Spring Dance at the Naval Aca­ by the "Three Swanks," vocal trio demy in Annapolis. Major, May 3 (CBS, 3 p.m .). JANE FROMAN, booked by Her­ on things artistic and cultural . .. . NOT broadcasting over WDAS, Ph illy, in I a satirical d itty 'titled "Screeno." man Bernie on Ben Bernie's Ameri­ BEING CULTURED OURSELVES, we learn The U. S . Marine Band, conducted can Can program, May 11 (NBC-Blue, by Capt. Taylor Branson, changes its many things from folks such as you" .... Al Kavelin's Ork, featuring Car­ 9 p.m.>. time of broadcast from Tuesdays to men and his pianofortitude. is being AMSTER SPIRO, newspaper edi­ It's only one of many missives in the Fridays, 12 noon to 1 p.m. EDST, in tor, with Will Wright, May 4 (CBS, aired from San Francisco's Mark a new spring series of concerts be­ same vein received by her at NBC, ac· Hopkins H otel , via KPO . 3: 30 p.m.). ginning this Friday. EDWARD EVERETT HORTON, on cording to Claudine .... Should give some Mal Hallett and the musical aggre­ Jack Oakie College, May 4 (CBS. of the purveyors of ether entertainment gation whose batonist he is are play­ Benny Cash, for eight years pian­ 9: 30 p.m.>' ist and vocal ist with Kay Kyser's ROBERT BENCHLEY on Jack food for thought on the subject of writing ing one n ight stands and college prom dates. He opens at the N. Y. Orchestra, and since affili ated with Oakie College, May 25 (CBS, 9: 30 and playing down to a "not-quite-bright" Paramount sometime between June Hal Kemp's Band, began a series of p.m.). programs over WDNC yest erday at audience .. .. She believes they prefer to 15 and July 15, after which he is contracted to fill an engagement at 9: 30 p.m. He will remain in Durham Voeller Buys Into Agency look up and thinks they're entitled to get th e Palomar in Los Angeles. for a while, during which time he'll be featured weekly over WDNC. West Coast Bureau , RADIO DAILY what they want. Hollywood-Fitra Productions Inc., Xavier Cugat, Latin batonist now headed by W. H. Voeller, has ac­ appearing a t the Waldorf-Astori a, Peg La Centra has b~en signed to quired a 50 per cent interest in the will be intervi ewed by Powell Clar k, replace Frances Hunt WIth the Benny Nancy Kelly , sub-deb i nqenue Norman Frescott - Josie Sedgwick on WMCA's Grandstand and Band- I Goodman Band. Frances can't leave booking agency. t empor arily m i ss i n g f r om "The stand pr ogram t omorrow at 2: 30-5: 30 town because of her imp~nd i ng mar­ Under the new setup, agency will Mar ch of Time" because she went p.m. In addition to being interviewed riage to Maestro Lou Brmg. operate as Josie Sedgwick-Ray West legit in "Susan and God ," is back . . .. & Associates Inc. I. O. Witte will be Mellel'dl'amas for WBBM KFEQ Oratorical Finals vice-president. Voeller and M. Pav­ She'll return to the "Susan" opus st. Joseph, MO.-Finals in a city Chicago- WBBM has sold the only w ide oratorical contest, an annual aroff, treasurer, will be on the board. Sept . 15 when it opens her e .. . . Sun- sizable block of time it had left be- event, in a half-hour program broad- day's " We, the People" will have a tween dawn and midnight to Nelson cast Sunday over KFEQ, caused much dramatization of incident in the l ife Brot hers, who are launching an old favorable comment. Preliminaries for of Ed J erome, the "Roger B yron" of the contest were held in the audi- time Opry House from 11 to noon t· f St J h' J . C 11 g "Troubl e House" ... . A nne Elsner of OrIum 0 . osep s unlOr 0 e e Saturdays, starting this week , in and were open to all comers. Con­ that pr ogr am was t hrilled to the pro- WBBM's 300-seat studio theater. testants were eliminated by judges v er bial cor e yester day a.m . becau se Opening performance will be "East until four were left for the final com­ WMCA t he editor of " T he Heinz Magazine of petition. The winner of the contest NEW YORK'S Lynne" with Su nda L ove, Ruper t La was announced immediately follow­ OWH STATIOM the Air " read a poem penned by Belle and Howard Hoffman as stars ing the broadcast, each judge phon- papa J oe C. E lsner of T exas .... Jane and Virgin ia Carle, Ethel Owen, ing his selection to the studio from lends in Coyl e, once of W I RE, I ndianapolis, Albert Halus, Earle Dewey and his home where he had been listen­ has been added to the KXBY staff as . . ing. Winner received a silver loving PROGHHm Kenneth Christy. All wIll be cos- I cup. Contest was under the direc­ c;:manuensis-in-chief to H. R. (Hal> tumed according to the period of I tion of the Y.M.C.A. and the local PLHnnln6 Makelim, general manager . the play. public speaking organization. Prizes . were donated by local merchants. ~ ~ De~m Cr.ad~ock WIll lead the com- i This is the fourth year that KFEQ Margery Wilson, whose behavior-regu­ mumty smgm~ an~ Bob . Haft~r, I has broadcast the finals in the city :VBBM pro.duc t~ on dIrector, IS WrIt- wide oratorical contest. lating tome, "The New Etiquette" is mg and d irect mg the show. Ken marked for June publication, will be Ch risty w ill emcee and por tray I G CA heard on "It's a Woman's World" May "Major McGon igle," owner of the en~ Bu~k F.ete on WM ~ompany. Three-piece showboat type : A t eshm~nIa l dmner to G~ne Buck 4, 1 and 25 . .. . She'll discuss "fit­ LIB of orchestra will be augmented to un~er au.spICes o~ the Cathollc Actors ting Your Personality to Life" .... W ini four for this series. GUIld WIll be aIred from the Hotel Shaw, who recently offered a few Astor between 11 p.m. and 12 mid­ Shavianisms on local ether programs, be­ night Sunday. Beatrice Lillie, Bert WT AR DX Tieup in 2nd Year Lah r , Ed Wynn, Edgar Bergen, Fred gins a week's engagement at the RKO WTAR, Norfolk , is beginning its Allen, Lawrence Tibbett are expected Palace in Cleveland on Friday ... . second year as official Eastern station to be on the entertainment program. Helena Blakeney, mezzo soprano who for Universal Radio DX Club of San recently sang at the Golden Gate Thea­ Francisco. Station's test programs Guests on WDAS Program are dedicated to organization. and Philadelphia - Headline attractions ter in Frisco, is vocalizing with the weekly tip-period is broadcast Fri- I from t he Earle Theater will be guests Hotel Oakland Concert Trio over KY A day mornings at eleven from the each week on the WDAS Merry-Go­ Sunday nights .... Francia White's up Club DX Calendar. Lee Chadwick, Round, heard daily at 2 p.m. Jan and about again and due back on the member of board of URDXC, on Garber was on last Friday. Others station's staff, is DX correspondent to be heard include Roger Pryor and 9 - 9: IS A.M_ DAILY Fred Astaire Show Tuesday night. for WT AR. Sally Rand. I 6======RADIO DAILY======Thursday, April 29, 1931

II () l{«?M() H ()N_ ST.ATI()~S ~t:W I3USI~t:SS Signed by Stations Highlights in the Development of Outstanding U. S. Radio Stations: WDZ Follows Three "P's" No. 24 of a Series Pep, punch, and promotion ';I-re the I Chicago 3 vital "p's" f.or a radio ~~~t~?n-as I,!.;;;..;;;.;;..;;;.======~ WBBM: McCormick Realty Co., important to It as the 3 r s to a Home Office Griffith (Friendly Phil­ student. WDZ in Tuscola, Ill., the WBNX-New York osopher>, thrice weekly, through third oldest station in the U. S., was Presba, Fellers & Presba; Nelson given a step-up in power from 100 1000 Watts-1350 Kilocycles Bros., Opry House, one-hour, Satur­ watts to 250 watts, a new vertical W. C. ALCORN S. W. CAULFIELD days. transmitter was built, a change in WLS: McCormick Realty (same as staff and management was made, and General Manager Treasurer on WBBM). a policy of promotion and develop­ ment started in March, 1936. That BNX In New York is an outgrowth of the consol idation of three quarter-time WHK, Cleveland the policy of the 3 "p's" is a success, Wstations, namely, WBNX, WMSG and WCDA. Operating on three quarter time when applied to radio, is proved it serves the varied interests of the large foreign language population of metropolitan Vim Health Food Products, 8 a.m. by the following WDZ statistics. New York by broadcasting program produced by the nationalities represented. In the newscast by Ben Dean, thrice weekly. In the month of March, for the aggregate, these nationalities, consisting only of foreign born residents, number first week, mail reports showed 109 3,222,426 people, said to be a market equal in size to the cities of St. Louis, Cleveland WDSU, New Orleans communications from 45 towns. To­ and San Francisco. Big Yank Shirts, 15 min. weekly day, WDZ averages 1823 communica­ Added to the native born of foreign and mixed parentage, a la rge number of disks, 13 weeks, through Transamer­ tions from 356 towns. WDZ has wel­ whom still retain in a somewhat modified form , the customs and characteristics of ican. comed since Feb. 1, 1936, 7% tons of their mother tongues, the metropolitan foreign language population served by WBNX babies at 5 pounds per baby, or 3,049 number 6,583,087 people. This figure represents a multiple market greater than babies at this writing, on its baby Boston, Chicago and Philadelphia combined. WDAF, Kansas City program, "Their Majesties, the B~~­ Ranked by independent surveys as the best foreign language station in the United Buick Motor Co., "Musical Clock," ies" which incidentally was ongl­ States, WBNX broadcasts in a variety of languages. The five major language groups, daily except Sunday starting May 3. nated by the station manager, Clair however, representing over 40 per cent of the metropolitan population, are Jewish, B. Hull, while program manager at German, Italian, Spanish and Polish. Broadcasters of the type of Borden's Co., Con­ KVSO, Ardmore, Okla. WMBD in Peoria. WDZ has had 10,- solidated Edison Co., and others have consistently benefited through the sponsorship Dr. Pepper (beverage), time sig­ 197 celebrants on its Birthday Party. of these foreign language programs. The "Jitter Bugs," a three piece swing nals, three daily, through the sum­ Because of the individual nationalistic appeal of WBNX, its listeners are not mer. band has taken into its ranks over subject to competition of network or large English speaking stations in New York. 3000' members in a periad of 3 English programs, however, are not neglected and WBNX frequently carries special ~onths. "The Man on the Train" programs of general interest. It has also inaugurated many successful English periods Jack Eigen to Celebrate program, the only regularly sched­ including "Radio Clinic," "Rackets" and "Life Insurance Forum." uled broadcast of its kind in the Operating with a directional antenna, the measured primary service area of WBNX Jack Eigen, whose "Broadway world has since Feb. 1, 1937, received contains a population of 9,583,087. Main studios and business offices are located at Newsreel" is heard over WMCA 4085 'retters some communications 260 East 161st Street. Transmitter is in Cliffside, New Jersey. every Tuesday at 10 p.m., will cele­ having as m~ny as 30 to 40 questions brate one year of radio work on his to be asked on train interviews. May 4 -broadcast. Eigen will offer Whiteman Breaks Records New Italian Short Wave Unit a gala 15 minute broadcast on his KGNO Gets Regional Contest Chi c ago - Paul Whiteman has Italian Broadcasting Co. yesterday first anniversary show. The Southwest Association of Elec­ broken all records at the Gold Coast announced that it had placed an trical dealers is starting a radio con­ room of the Drake hotel. Top week order with Electrical Apparatus Co., test May lover KGNO, Dodge City, was $14,000, almost $4,000 more than Milan, for a new 100-kilowatt out­ Kas. Jack Hylton, who was second best. put short wave broadcasting unit to PHILADELPHIA Prize is the winner's choice of elec­ Whiteman is pleased with first trans­ be erected in Rome. International Lynn Willis, recuperated from a tric refrigerators sold in this area. missions for Mutual and is seeking Telephone & Telegraph Co. of New nervous breakdown, returns Friday Contest entails a visit to one or more a Mutual wire for this summer from York, of which the Milan concern is to the WIP announcer staff. dealers to get entry blanks. Contest Fort Worth. Leaves h ere May 6 to an affiliate, confirmed the announce­ continues one month, ending May play five one nighters on the way WFIL, in conjunction with National ment. Programs will be sent to all Accident & Health Insurance Week, 31, 1937. Newspaper and window back to New York, where he will parts of the world on regular broad­ play a week at Loew's; then another is presenting a special series of pro­ tie-ins are being used. If the win­ cast schedules, it was said. Ap­ grams for policy writers. ner buys an electric refrigerator dur­ week at Loew's in Washington. Linda paratus is expected to be ready for ing the month, his contract and pay­ Lee, who did a week with the band, service by 1938. Edward Wallace, production man­ ments will be returned to him. There has returned to New York. ager, Don Martin, announcer; John are 19 towns in southwestern Kan­ Facenda, night supervisor, and Betty sas included in the campaign, which Rosa di Giulio in Concerts Another Record Claimer Schaffer, receptionist, all of WIP, is being carried only on KG NO. Rosa di Giulio, soprano now broad­ Now it's WWL, New Orleans, who are headed for the altar in the next casting over a hook-up consisting of claims to ante-date WBNY and other few months. WXYZ, WELL, WIBM, WKZO, stations in the offer ing of a regular With the new WLW wire, WFIL SAN FRANCISCO WFDF, WBCM, WOOD-WASH and Catholic High Mass each Sunday. has four network affiliations. Others Jack Bailey, newcomer to Cali­ WJIM, on a number of sustaining A . S. Foster, promotion manager of are NBC-Blue, Mutual and Quaker fornia Radio System, will collaborate and commercial programs, will make WWL, says his station started carry­ State. General Manager Donald with George Irwin on weekly scripts a special trip to New York next ing the High Mass early in 1924 and Withycomb says WFIL not only will for KYA's "Variety Showcase". Sunday for radio and concert appear­ has kept it up each Sunday. carry WLW, WHN and KQV sustain­ Bar Meadows track's feature races ances. Miss di Giulio's first commit­ ing shows, but later will feed them will be aired daily except Sunday ment is the title role in "Rigoletto," its own programs. and Monday over KY A. "Today's Children" Renewed the opera to be presented at the Jack Steck, WFIL mikeman, is Bob Anderson, S. F. Call-Bulletin's Hippodrome May 1. Chicago-Pillsbury Flour's serial Radio Reporter, gets an increased "Today's Children" has been renewed emceeing outdoor shows at Woodside Park . schedule (thrice daily) five days a Air Interview Thomas C. Grace starting May 29 for 52 more weeks week during the summer, plus a over basic NBC-Red, Southeast, Pete Newman of the Sleepy Hollow 9 a.m. spot Saturday morning. Claudine Macdonald, of NBC spe- Southwest and North Central groups. Boys (WCAU) is engaged to one of John B. Hughes, KFRC commenta- cial events department, will inter­ Talent lineup remains the same. the Murray Sisters. Mort Lawrence tor, back from air trip to Chicago view Thomas C. Grace of the State Irna Phillips is author. of the gang also is altar-bound. where he attended the Association Division of the Federal Housing Ad­ Modern Choristers, local vocal of Radio News Writers and Com- ministration ';I-t. the Nort~ American WJA Y Barn Dances group directed by Franck e Cullis mentators. Homes EXpOSItIOn ~t Madls~n Square Cleveland _ Barn Dances will get Morley, is radio-debuting over WIP. Bill Holmes, radio editor of Oak- Garden on May 13, III a specIal broad­ land Post - Enquirer, off to Holly- . cast, 12: 1?-12: 25 p.m. ove~ the N~C­ under way Saturday at 7-7: 45 p.m. Bill Dyer, WCAU spo.rts announcer, wood for two weekS, with Don I Blue. MISS Macdonald w~!l de~cn~e as a weekly feature over WJAY. I adds another commercIal shot, a 10- Logan, r('write man, sitting in for th~ "House of To~orrow whIch IS Wayne West will be master of cere- minute r~sume for Bachman Cho~o­ monies, and each broadcast w ill be late, beSIdes the ones for WheatJes him. Holmes will look over the I ben~g const~ucted III the Garden and cinema city's air castles. eqUIpped WIth every modern gadget. dedicated to some person or city. and Socony. =Th=u=rs=d=ay=,=A=p=ri=1=29=, =19=3=7======R AD I 0 D AI L y======7

12A[)I() V~12J()~ALITI~J • No. 32 ill tbe Series of Wbo's Wbo ill tbe Industry • ILLIAM C. GILLESPIE. vice-president and general manager of "Tulsa's Friendly Columbia Station". KTUL. has been in the busi­ W ness since the days of carbon mikes. ear-phone headsets and ES HACKER, manager of the Val­ shouting announcers. Born 1904 in Notasulga. Ala.. he aflended the L ley Electric Co.'s new radio sta­ University of Alabama where he became a A Y KYSER and Harry Kogen are tion KVEC, is in Los Angeles for a member of the Sigma Nu Fraternity. Later K among the bandmasters named quick business trip, preparatory to went to Oklahoma City University. Caballeros de la Fiesta by Mayor the opening on May 8, when the new Ventured into newspaper business in 1922 Rossi of San Francisco in connection 250-watter will start broadcasting with Oklahoma Publishing Co .. Okla. City. with the Golden Gate bridge open­ with appropriate ceremonies. In 1923 he was in the advertising department ing May 28. Mary Shipp, niece of the late Jean- of the Daily Oklahoman and Times and was Lee Wiley. former Whitemanite, dropped in on Paul at the Drake en ne Eagles, has been signed by Don I I devoting part of his time and a lot of his Lee to play the Becky Thatcher role energy to KFJA. In 1927 he went to WKY route from the west coast to New in the Tom Sawyer serial, formerly as a salesman and was very soon made York. played by Dianna Lewis who goes program director. The year 1930 found Bill Twelve Drake College (Ia.) stu­ to Texas with Larry Lee's ork as Gillespie in Peoria. Ill.. working for Edgar Bill dents in Chicago over week-end singer. I at WMBD. doing broadcasts for NBC and WLS. Answering the call of the west in '31 he Frank Falknor. western engineering L. A. County Medical Society, I became general manager of Iowa Broadcasting supervisor for CBS. back from a one­ which went on the air a month ago I Network for Gardner Coles. Jr.. helping fo week swing that took him to St. with weekly programs on KFI and Radio has become his build and put KSO at Cedar Rapids and WIAS Louis, Detroit, Washington and New KECE, using word syphilis and con­ life-blood ...... at Ottumwa. Iowa. on the air. In 1932 he York. ducting a public education campaign became vice-president and general manager of the Tulsa Broadcasting Co .. Frank Rand. CBS publicity chief. on social diseases, reports that the which put KTUL. CBS affiliate. Tulsa's only full time radio station. on the air to New York yesterday for consulta­ society, which used to clear six or in 1933. Under Gillespie's managership. KTUL has gone steadily forward tion with Don Higgins. seven Wasserman tests a week, now since its opening a little over three years ago. Fifty national advertisers Jimmy Patt, special events boss at makes from 30 to 40 daily, and that CBS. visiting his family in Kansas program which was eyed askance by and 126 local advertisers use it regularly. He has made it a point to know each member of his staff of 53 not only as a "boss" but. what is more im­ City after putting on Drake relays some of the members is now hailed broadcast from Des Moines Saturday. as an outstanding success. portant. as a friend. Not so old in years. but a pioneer in the radio world. Once said: "They broke my heart when they took me out of the newspaper Dick Hallett. WBBM engineer. just Jack and Hazel O'Farrell will start business and put me in radio. but it would kill me to leave it now." over appendicitis operation. now laid a strip series for Globe Department up with pleurisy. store next week, Monday through Bill Telaak and Sally Payne. Friday, 15 minutes on KECA. The comedy duo. who have just finished two will enact the experiences of a week at the Oriental Theater, will husband and wife, shopping back­ make a guest appearance on the ground, based on material gathered Bowman Fireside Theater on WGN. by the two who tie in personal ap­ May 5. They have just finished a pearances at the store with their picture with Gene Autry and are to radio act. Contract is for year. return to the coast for more film Bill Henry, sports editor of the work. L. A. Times, has been signed to cover Jack Hurdle, supervisor of Gold the cup matches between Japan and OWARD E. PILL. secretary and WDAS, Philadelphia, will stage an­ Medal Feature Time on CBS, and United States, from San Francisco, H general manager of the Mont­ other show of his moving pictures at Nancy Hurdle, his wife, of Betty over CBS t.c. net gomer y (Ala.) Broadcasting Co., has the Philadelphia Turngemeinde on and Bob cast. visiting old home. Frances Langford expected to be been elected president of Montgom­ May 5. Film is a travelogue of Ire­ Bloomington. Ill. sufficiently recovered from her ap­ ery Rotary Club. land which Stanton made last sum­ Don Gallagher. former Shake­ pendectomy to be back on Hollywood mer. In two shows held during the spearean player. has joined "Modern Hotel for May 7 airing. Ben Thaxton, featured in the Clark past few months Stanton has shown Cinderella" cast. Shirley Ross 01' the Ken Murray & Sorrell commercial on WDNC, film to over 5,000 listeners to his Bill Thompson and Hugh Stude­ and Oswald show, set for Paramount's Durham, N. C., the past 15 weeks, Four Provinces Irish Hour. At last baker dropped their other radio "This Way Please," Buddy Rogers began a new sustaining series Tues­ showing police were called out to shows to go along to Hollywood with co-starring. day. Mildred Goodrich continues to keep crowd in check, and as a gesture Fibber McGee and Molly. KFI-KECA are adding a small furnish piano accompaniment. Thax­ he will show film to Irish police of speaker studio to their quarters in ton, a freshman at Duke U., also is Phila. at a special showing. Jubilee Year." Big audience show is the Earl C. Anthony building, sup­ heard on the "Melody Kitchen" com­ plementing three large studios. handled monthly out of local audi­ mercial. Arthur Bergstrom, formerly with torium. Special meetings, parades, Morris Plan Bank, Washington, the Dramatic Group of WTIC, Hart­ D. C. has purchased 52 week Wade etc., also aired. Station break occa­ John Brown and June White (Mr. ford, Conn., has been added to the sionally is: "KVSO. Ardmore, Golden Lane's Home Folks series, through and Mrs. John Brown) are being announcing staff at WSPR, Spring­ Mertens & Price. Jubilee City." Celebration widely starred by Radio Events Inc. in a field, Mass. pl£blicized by that simple m eans. new series, "Bruce, Betsy and Baby," KANSAS CITY in which they probably will use their Paul Blaufox, formerly with Major recently born baby. Bowes, is managing the Grand Opera Lewis Jones, Clifford Perkinson and House, Wilmington, Del. Jimmie Davis, hillbilly string unit from WIRE known as The Mountain Jeff Baker, staff announcer at ()~-= ,"I~UT-= Rangers, have joined KXBY. WTAR, Norfolk, has named the lat­ Effectivc this week and continuing est arrival in the family Beverly until program Jades for season on I ~T-=I2VI-=W KCMO has signed Elko Photo Brooks Baker. May 15. Saturday e1,e shows from Finishing Service for 13 weeks of Hampton Institute. originated by JERRY DANZIG six five-min. weekly periods. Ed Robson, announcer at WDAS, WTAR. Norfolk, will be fed to Cana­ "Interviewing people is really a KMBC staff shanghaied Margaret Philadelphia, is former golf pro at dian Broadcasting Corp. as well as science. borne out of practico. The Heckle and Neal Keehan of "Across Colonial Country Club, Mt. Kisco. red network of NBC. right questions. how to lead from the Breakfast Table" on the occasion N. Y. one topic to another gracefully. of their double birthday, Monday, Philip Keith Palmer, formerly an­ and what is news and possesses and took them to Excelsior Springs L. V. Butcher, who recently took nouncer at WIOD, Miami, has joined human interest. all come from lonq for a surprise party. Jimmie Patt O1,er management of KFBI, Abilene the announcing staff of WMAS. hard days of city desk assign­ of CBS, Chicago, came down for the ments. I've covered so many affair. and Salina, Kas., has been making Springfield. Mass. things hum with new ideas at the stories. exciting. good. bad and in­ G. L. Taylor, president of Midland station. I KVSO, Ardmore, Okla .• has been I different. that the question comes Television Inc., is back from a three­ --- concentrating on remotes and studio by second nature." week eastern trip. Pat Stanton, general manager of programs for Al'dmore's " Golden =8======RAD I 0 DAI L y======T=h=u=rs=da=Y=,=A=p=ril=2=9=,=19=37 7 II AP:::.:'~:':Oth'::;:::,::o!ll i }' &d AB~~e~() ~II * "Quotes" ~ I vention of the American Association of Advertising Agencies, Greenbrier Hotel , HERE is no reason why small in- ork-and if rehearsed, the show is as GERTRUDE BERG: "The advent White Sulphur Springs, W. Va. T dependent radio stations, with- smooth running as any network ef­ of television will make little or no out network affiliations, cann ot lift fort. difference to radio as a commercial May 2-9: National Music Week; David themselves out of the morass of com- I Move No.2: Restrict co-operative medium. For years even after it Sarnoff, chairman. monplace broadcasting outlets, loaded programs to certain specific periods, is perfected television will be used May 3-5: Eighth annual institute for with the humdrum run of inferior I using the library service as a variety chiefly as a medium for the pre­ education by radio, Ohio State University, local talent-unproductive of results I show and bringing in a comedy team sentation of special events, sporting Columbus, O. for sponsors-and the laughing stock if desired to give the program a net­ events and perhaps some musical re­ May 7: NBC Athletic Association Spring of stations handling the big-time work twist. 100, 125 and 150 an­ views and stage plays. Radio drama­ Dance, Hotel Roosevelt, New York. shows with big names. noun cements are no more than classi- tics, as it is being developed, will continue to thrive as a separate entity May 10-12: Institute of Radio Engineers The formula is simple - easily fied advertising and mighty ineffec­ adapted. It is difficult once the sta- tive as a campaign by i.tself ur~less because of its great flexibility, an ad­ Silver Anniversary Convention, New York. vantage which will not be possible May 12-15: World conference on radio tion has allowed itself to retrogress con~tant over a long per~od of hme. by playing phonograph records all WhIle they serve ~ definIte purpose, with television. The regular, staple communication and television, Cairo, Egypt. radio features will still go on as they day, or by allowing on its wavelength almost every ~tatlOn ov~rdoes the May 14-30: Syndicate Professionel des "Sister Susie and Her Calliope" and number o.f cut-InS and mInute-sp.ots are today, with the exception per­ Industries Radioelectriques 14th Annual that sort of sustaining, unpaid talent to the. pOInt of nausea. The haps, of developments in presentation sta~lOn technique." Salon, Palais Neo-Parnasse, Paris. just to fill up vacant hours. does Itself n~ .go?d-the adverhser May 15-18: Second Annual Congress of Sustaining programs are just as even less. MInImIZe the number ?f EDGAR BERGEN: "It's only nat­ Colonial Broadcasting of National Federa­ important as commercial shows. If ann.ouncements accepted to certaIn tion of Radio Mfrs. of England, Paris. a magazine is known and famous for perIods. far remote from each other ural for people to begin to resent the radio comedians. There's entirely its editorial content which alone at- and bUIld shows. Then the announce­ May 15-31: Radio and Television Fair, too much of them, and too much tract readers for the advertising- ments become more resultful. International Exposition Grounds, Paris. made of them. In all the years that May 12-19: Philco eastern distributors then a radio station must consider Move No.3: Fire all salesmen who have seen a steady advancement in convention, Greenbrier Hotel, White Sulphur its sustaining as well as commercial do not bring in at least one quarter Radio Production, the comedian has Springs, W. Va. program periods as carefully as pub- hour period for every three an­ never changed his gagging style to lishers consider authors and stories. noun cement contracts. Trouble with conform with the shifts in taste. On May 19: Luncheon meeting of radio sales Small stations state on every hand radio salesmen (time) is that they promotion men, Victoria Hotel. my new program I will change my that they cannot compete with other cannot think in terms of more than act by adding a female edition of May 23-25: National Radio Service Ass'n outlets having network affiliations. $5.00 at a time. Anything else scares Charlie McCarthy who will swap convention, Dallas. While they may not have a Jack Ben- them. A radio station does itself no comedy lines with him. Then there's May 23-26: Philco western distributors ny, Fred Allen, Eddie Cantor, Phil good with a staff of salesmen like Elmer, a Frankensteinish monster convention, Del Monte Hotel, Del Monte, Baker, Jack Pearl, or other type of this. True minute announcements who ought to scare a few laughs Cal. comedy and variety show - while mean revenue-and the death knell from the audience. All in all, I'll May 24-28: Society cf Motion Picture they may not have an Erno Rapee, of local independents in overdoses. never let my act become so set in Engineers, spring convention, Roosevelt Frank Black, Kostelanetz, Rubinoff, Move No.4: Get acquainted w ith type that the public will know just Hotel, Hollywood, Cal. Bennie Goodman or other band or syndicated transcriptions containing what to expect when they dial me in." June 1-10: Radio-te:evision exposition, orchestra of like calibre in the flesh big names in the casts. These are Moscow. or over the wires-they CAN dis- available at really low cost in small MAX EASTMAN: "This business pense good comedy and good music cities-hardly more than the actual of turning out forty-thousand jokes June 10-17: British Television exposi- and enough variety entertainment to cost of pressings. The audience wants tion, organized by Radio-Electrical Indus­ a week for the radio market has be­ create box-office appeal to listeners shows. If the local outlet cannot give come a serious business. That's the try of Great Britain, South Kensington Mu­ in their locale. them shows in the flesh, good tran- trouble with it. The speed is too seum, London. After all, local advertisers want to script ions in 100 cases out of 100 have high, competition too strong. The June 14: American Federation of Musi­ use radio advertising at a time of greater drawing power than John play is out of it and that's why humor cians' annual convention, Louisllille, Ky. day when they can get larger audi- Brown's daughter who plays the is stiff in the joints. I can't see any June 20-23: National Association of ences. Night time broadcasts in most zither with her friend accompanying cure for it except to get more comedi­ Broadcasters' an nual convention, Hotel cities are "out" for most retailers, be- her on the paper-and-comb. Syndi­ ans and not work them so hard­ Sherman, Chicago. cause the local network outlet has cated transcription programs give not let them work so hard. Bring up June 20-23: Advertising Federation of network commitments. That's where the station comedy, adventure, drama, the chairs and force them into a America's 33rd annual convention, Hotel the independent station stands to romance, thrills, variety, etc. I main­ sit-down strike." Pennsylvania, New York. make some real money and do a tain that it is possible to plan a day really good job. They have the time of broadcasts more diversified and ally and try to sell that animate ob­ available. They must have program- interesting than even a network out­ ject the product being advertised. ST. LOUIS ming knowledge and make that let, given the transcription shows to When announcers will do that thing Waller Hornaday, WTMV scripter­ available to sponsors. Otherwise no work with. It is not necessary that and not go off half-cocked as well as announcer, resigns May 1 to take a sale. And they will never have lis- the station buy the transcription ser­ cocky, it will be a great day for radio copy job at Ruthrauff & Ryan here. tening audiences unless they are ies to use for sustaining shows. Get advertising. Not all can be a Graham Irving Paznan succeeds him. Fred consistently presenting to the audi- clients sold on 15 minute units-con­ McNamee or a David Ross or a Tony Hirsch takes over two of Hornaday's ence things the audience wants to tact a transcription house-they will Wons. But they can try to be sales­ production jobs. hear. be glad to send a representative to men instead of breathing automatons. John L. Sullivan, WTMV salesman, Move No. 1 for the independent: help your own salesmen close sales. is back on the job after an illness. Subscribe to a good musical library The producer of transcriptions want Abe Hendry, formerly of WIL, and service. The station then has music sales of programs. The station owner George Stone of St. Louis Star­ of all types at its command. In- wants sales of time. The two could Times join the WTMV sales staff stead of playing phonograph records work more closely together. Let the May 1. all day and mentioning "This is a station set the auditions. The pro­ Dan Donaldson, former WEW an­ recording" before each record, it is ducer's representative will help close nouncer, h as joined KMOX. Lloyd only necessary to mention "electrical the deal. C. Smith, recently of WKY, Okla­ transcription" twice in a fifteen min- Move No.5: Make all announcers I homa City, has been added to sam e ute period. The sting can be taken pass regular announcing tests. They station's sales staff. off fUrther by tieing in the opening get careless-hang around the studios P appy Chessh ire and 24 hillbillies announcement with the show such doing nothing when not handling a started a new 2-hour jamboree on as "Joe Doe and His Radio Revelers, show-read all announcements as KMOX for United Remedies of transcribed for your entertainment" though the public owes them some­ Chicago last Saturday. or some such phrase. Then, with thing including questionable rever­ Frcd Hirsch, WTMV scripter and the musical library, the music sounds ence. They forget that they must Nevada has (he fewest staUons announcer, starts Saturday as "Red" as though coming from one band sell the sponsor's goods . .. not just of any state in the U. S. One in Steele, The Flying Invcstigator, for instead of a variety of different or- I "read" a lot of words on paper. They Reno is the total. Massey Dairy, Grnnitc City, Ill., for chestras with their individual touches should treat thc microphone as a " daily show. and rhythms. It sounds like a studio prospect they are canvassing pcrson- : L.;~.....;;;';';;;~";"'---";;;~-""";;"';"';"'- ' This file including all text and images are from scans of a private personal collection and have been scanned for archival and research purposes. This file may be freely distributed. but not sold on ebay or on any commercial sites. catalogs. booths or kiosks. either as reprints or by electronic methods. This file may be downloaded without charge from the Radio Researchers Group website at http://www.otrr.org/

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