PROCEEDING China Asean Tourism Education Alliance (CATEA) International Conference ” Uniting Conservation, Community, and Sustainable Tourism Facing Tourism 4.0”

Published by: Sekolah Tinggi Pariwisata Trisakti

ISBN: 978-623-91018-0-0

Editors : Dr. Rahmat Ingkadijaya, Sekolah Tinggi Pariwisata Trisakti, Rina Suprina, M.Hum.M.SiPar, Sekolah Tinggi Pariwisata Trisakti, Indonesia Devita Gantina, M.Par, , Sekolah Tinggi Pariwisata Trisakti, Indonesia Dr. Pan Junyang. Guilin Tourism University, China Prof. Theodore Benetatos, IMI Switzerland Asst. Prof. Sakchai Sektarnawat, Ph.D. Burapha Universiry, Thailand

Lay out : Marissa Pusparini, M.P.Par. Design : Suryo Danar Saputra, S.Pd.

Reviewers : Dr. Myrza Rahmanita Dr. Himawan Brahmantyo Dr. Sri Sulartiningrum Astuti Kusumawicitra, PhD.

Distributed by: Sekolah Tinggi Pariwisata Trisakti Jl. IKPN Tanah Kusir, Bintaro, Jakarta Indonesia. Telp. +62 21 7377738 Fax. +62 21 73887763

First published in 2019

Copyright © 2019 by Sekolah Tinggi Pariwisata Trisakti (STP Trisakti)

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, include photocopying, recording or by any information storage and retrieval system, without permission in writing from the copyright owner. On no account may any part of this publication be reproduced without the written permission of STP Trisakti or the authors concerned.

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COMMITTEE

STEERING COMMITTEE

Fetty Asmaniati, SE, MM President Trisakti School of Tourism

Djoni Wibowo, SE.MM Vice President of Academic & Student Affairs Trisakti School of Tourism

Dr. Nurbaeti Vice President of Finance & Public Affairs Trisakti School of Tourism

Ismeth Emier Osman, SE.MM Vice President of Marketing & Cooperation Trisakti School of Tourism

Cheng Daopin President Guilin Tourism University, The Republic of China

Prof. Zhang Xianchun Dean Guilin Tourism University, The Republic of China

Zhang Hailin Executing Deputy Director, Research Department Guilin Tourism University, The Republic of China

Dr. Andrew Chua Principal and Executive Chairman East Asia School of Business, Singapore

ORGANIZING COMMITTEE

Chairperson : Surya Fajar Budiman, SST.MMPar Vice Chairperson : Nurima Rahmitasari, M.SiPar Treasurer : Nelwati, S. Kom., MM Secretariat : Nirmala Hapsari Call for Paper and Poster Session : Rina Suprina, M.Hum.M.SiPar Dra. Purwanti Dyah Pramanik, M.Si Devita Gantina, M.Par Nurti Rahayu, M.Par Program Chair : Michael Krishna, M.Par. Emenina Tarigan, M.Par IT, Publication and Documentation : Triana Rosalina Dewi, SE.MM. Malik Mustofa, S.Kom., MM. Sponsorship : Novita Widyastuti S. SST., M.SiPar Jeffry Sudirja, M.SiPar.

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FOREWORD

Praise the Lord and thank the Almighty God who continues to devote His grace to all of us, and with His permission the China ASEAN Tourism Education Alliance (CATEA) International Conference with the theme "Uniting Conservation, Community and Sustainable Tourism Facing 4.0", can be implemented well and this proceeding can be published.

The theme was chosen on the grounds to provide academic attention to the importance of developing and strengthening tourism and improving communication in the face of conservation, community and sustainable tourism and global tourism technology, especially facing technology 4.0.

National and international academics have produced many researches on strengthening and developing business, communication, and technology to deal with the globalization, but there are still many that have not been disseminated and widely publicized, so that they are not yet accessible to people in need. On this basis, this International Conference is one of the venues for national and international Academics to present their research, as well as exchange information and deepen research area, and develop sustainable cooperation.

This year, the CATEA international conference accommodated 36 papers from authors coming from various countries, namely Indonesia, Malaysia, Thailand and China. The number of institutions participated in the paper presentations is 13 which consists of 10 institutions from Indonesia and 3 from abroad. Researchers from various fields of study from Indonesia and several ASEAN countries have discussed various topics in the fields of conservation, community and sustainable tourism in order to provide ideas and solutions to strengthen tourism education role in facing tourism technology 4.0.

Finally, we would like to sincerely thank the President of Trisakti School of Tourism, steering committee, organizing committee, speakers, presenters, participants, and sponsors who have made this international conference fruitful and successful. May Allah SWT, God Almighty bless all our good efforts.

Jakarta, June 10th, 2019

Surya Fadjar Boediman, SST. MMPar. Conference Chair

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MESSAGE FROM THE PRESIDENT OF TRISAKTI SCHOOL OF TOURISM (TST)

Assalamu’alaikum Wr. Wb.

Dear distinguished keynote speakers, invited speakers, presenters, and participants.

First of all, on behalf of Trisakti School of Tourism (TST), I would like to welcome you to the 3rd China ASEAN Tourism Education Alliance (CATEA) International Conference 2019. CATEA was co-founded by the ASEAN China Center and Guilin Tourism University along with 18 Tourism schools and enterprises in China and ASEAN in 2017. The purpose of establishing CATEA is to promote the cooperation between tourism schools in China and ASEAN and upgrade the education quality. This is in line with TST, who was established in 1969 under Trisakti Foundation and has continuously focused on improving tourism education quality. For this reason, TST is pleased to host this prestigious international conference.

Let me express my sincere gratitude to those who have participated in this event: The Ministry of Tourism, The Ministry of Research Technology and Higher Education, Secretary General of ASEAN, The Embassy of the Republic of Indonesia to People’s Republic of China, The Embassy of People’s Republic of China to ASEAN Country, ASEAN Tourism Research Assosiation (ATRA), Guilin Tourism University, Burapha University International College Thailand, Suan Dusit University Thailand, Huaqiao University, China, Wuxi Institute of Technology China, East Asia Institute of Management, Singapore, AAHRMEI Philippines, The AITTEI (HILDIKTIPARI), Shanghai Institute of Tourism, China, Sichuan Tourism University, China, Institute of Tourism Studes, Macao, China, University of Indonesia, and other national institutions who participated in paper presentation paralel sessions.

I wish you all the best and success participating in this 3rd CATEA International Conference 2019.

Wassalamu’alaikum Wr. Wb.

Jakarta, June 10th, 2019

Fetty Asmaniati, SE.MM President

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TABLE OF CONTENTS Cover…………………………………………………………………………...... i Committee…………………………………………………………………………...... ii Forewords ……………………………………………………………………………... iii Message from The President of Trisakti School of Tourism …………………………. iv Table of Content ………………………………………………………………………. v Rundown CATEA 2019……………………………………………………………… viii Paper Presentation - Room 301 (Tourism & Destination) ……………………………. x Paper Presentation- Room 302 (Tourism) ……………………………………………. xi Paper Presentation- Room 303 (Tourism, Destination, & Gastronomy) ……………… xiii Poster Display- Room 304 (Tourism, Destination, & Gastronomy) ………………….. xv

What You Didn’t Know of Human Resource Development...... 1 Purwanti Dyah Pramanik

The Impact of Halal Tourism Promotion (Sharia Tourism) Towards the Students’ of STP Trisakti Visiting Decision to Twelve Halal Tourism Destinations...... 12 Anita Swantari, Rina Fitriana

Factors Affecting the Ragunan Zoo Visitors’ Satisfaction...... 22 Rina Fitriana, Riska Septi Dinantika

The Effect of Incube Artisan Coffee House on The Interest of Students Entrepreneurs at Stp Trisakti...... 30 Novita Widyastuti Sugeng, Vienna Artina Sembiring

Ice Green Banana with Coating Iota, Kappa and Its Characteristics (Experimental Study of Molecular Gastronomy) ...... 40 Robiatul Adawiyah, Vienna Artina.S, Wijayanti Dewi.P

The Influence of Study Motivation Abroad to Students’ Happiness...... 48 Sheivianah Disya, Lestari Ningrum

Strategies for Developing Natural-based Tourism Destination in the Dieng Plateau as a Sustainable Tourism...... 56 Ayu Setya Kemalasari, Malidya Puspita Ayu, Meisa Sofia

How Millennials in Indonesia Perceive in Studying Abroad to China...... 66 Adella Gloria Harjanto, Lestari Ningrum

Indonesians Go to China, are They Satisfied? ...... 78 Savitri Hendradewi, Lestari Ningrum

Ecotourism Development Strategy at Situ Gede Bogor...... 89 Imam Ardiansyah

The Potential of Culinary Studio Business in North Jakarta...... 101 Diena Mutiara Lemy, Ryan Grady

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The Influence of Service Quality Towards Customer Satisfaction in Air Asia’s Low Cost Airline Services...... 112 Ani Puspawigati

The Relationship between the Implementation of Service Quality and Guest Satisfaction at Hotel X Jakarta...... 122 Hari Iskandar

Accessibility Approach to Tourism: A Case of Anjungan TMII...... 132 Ika Triana, Nurul Sukma Lestari, Rachel Dyah Wiastuti

Employee Personality Traits Towards Cyberloafing Activities in Hotel Industry...... 139 Rachel Dyah Wiastuti, Livensa, Nurul Sukma Lestari, Ika Triana

The Impact of Jakarta Good Guide Service Quality Towards the Satisfaction of Jakarta Walking Tour Tourists...... 148 Deivy Zulyanti Nasution, Rina Fitriana, Opalma Siahaan

Sustainable-tourism’s Competitiveness in Cibodas Botanical Garden...... 158 Hengky, Sunda Ariana, Suheriyatmono

Community Empowerment Strategy: Ecospa Tourism Prospects in Nglanggeran Tourism Village Gunung Kidul Yogyakarta...... 165 Lastiani, Baiquni, Eni, Wahyono

How and When Does Multitasking Affect Customer Orientation?...... 175 Juan Liu, Seonghee Cho, Meiying Zhong, Ya Guo

The Impact Analysis of Service Quality Towards Behavioral Intentions with Perceived Value and Customer Satisfaction as its Intervening Variables on Trisakti School of Management...... 188 Andhalia Liza Marie, Rintis Eko Widodo

How Community Perception of Ecotourism Affect the Participation of Ketambe Village Community in Mount Leuser National Park, Southeast Aceh...... 198 Rina Suprina, Nurbaeti, Marissa Pusparini

Building Tourism Institutions for Cultural Life that Support Tourism...... 206 Riyono Gede Trisoko

Community Perception of Food Preferences in Bogor...... 213 Deddy Wijayanto, Christin Setiawan

Determinants of E-service Quality Towards Continuing Using Mobile Application for Hotel Reservation: The Case of Agoda Application...... 218 Krittipat Pitchayadejanant, Kritta-orn Chewwasung, Parinya Nakapthom, Kritiya Srikasem, Manatchanan Lekmeechai, Chanitta Chaiyawet,Sirintip Suriwong, Chen Wei Tso

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Experiential Value for International Tourists’ Satisfaction and Loyalty Toward Beach Activities in Pattaya City, Thailand...... 226 Parinya Nakapthom, Aristeidis Gkoumas, Krittipat Pitchayadejanant, Pavel Shvedov, Kulanattha Mcbriar,Thanatda Budda,Sarinna Saisot, Pimpapisa Indang

The Influence of Instagram Travel Influencer on Visiting Decision of Tourist Destinations for Generation Y...... 235 Regina Dewi Hanifah

Discrepance Dynamics on Ecotourism Development in Sembilang National Parks, Indonesia...... 248 Nurbaeti, Fetty Asmaniaty, Adam Rachmatullah

Study of Stakeholders' Perception, Motivation and Preferences Towards Ecotourism Development in National Park, Indonesia...... 263 Devita Gantina, Adam Rachmatullah, Fetty Asmaniaty

Training and Development in a Malaysian Airport Service Provider: The Impact on Employees’ Performance...... 278 Idaya Husna Mohd, Ummu Hani Ahmad Mansor, Muhammad Hafizi Zamri, Tuan Badrol Hisham Tuan Besar

Micro, Small, and Middle Enterprise: Sago Food in Contemporary Culinary...... 285 Aliffatqul Maulana, Saptarining Wulan, Djoni Wibowo

Developing Archipelagic Tourism on Nain Island within in North Sulawesi, Indonesia...... 289 Bet El Silisna Lagarense, Agustinus Walansendow

Examining the Impacts of Sport Tourism Event in Strengthening Local Economy: The Case of Manado Fiesta 2018 in Manado, Indonesia...... 297 Bet El Silisna Lagarense, Taufiq Hidayah, Fitri Abdillah

The Influences of Behavioral Factors Moderated by Information Technology and Competitive Advantages on Sustainability of MSME Craft Business in North Sulawesi...... 304 Agustinus Walansendow, Silvya Mandey, Herman Karamoy, Lisbeth Mananeke

The Quality of Polymia Hand Sanitizer Towards Effectivity of Food Handlers...... 315 I Nyoman Sudiartha, Putu Eka Wirawan

The Importance of Destination Image for Tourists Visiting Kepulauan Seribu...... 321 Fachrul Husain Habibie, Devita Gantina, Lintang

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RUNDOWN CATEA 2019 Hosted by: TRISAKTI SCHOOL OF TOURISM, INDONESIA & GUILIN TOURISM UNIVERSITY, CHINA Thursday, June 20th, 2019

Date Time Activities 08.00-08.50 Registration of participants

09.00-09.15 Inauguration Ceremony of “THE CHINA ASEAN TOURISM EDUCATION ALLIANCE (CATEA) ANNUAL ASSEMBLY & INTERNATIONAL FORUM ON CHINA ASEAN TOURISM EDUCATION 2019” Venue: Auditorium of Trisakti School of Tourism, Indonesia Theme: Uniting Conservation, Communities and Sustainable Tourism Facing 4.0 Welcome Indonesia Traditional Dance Indonesia Anthem: Indonesia Raya ASEAN Anthem

09.15-09.45 Welcome Speech by: 1. Fetty Asmaniati SE. MM. – President, Trisakti School of Tourism, Indonesia 2. Dr. Djanadi Bimo Prakoso, MPA, MSc. – Chairman, Trisakti Foundation, Indonesia 3. Harry Tjan Silalahi, SH. – Governing Board of Trisakti Foundation 4. Lin Na - Party Secretary, Guilin Tourism University, China Thursday 5. Roatlomang Kong - Representative of Secretary General of June 20, 2019 ASEAN - China Center, China

Keynote Speaker by: Dr. Ir. Arief Yahya, M.Sc., - Minister of Tourism of The Republic 09.45-10.15 of Indonesia Official Opening Ceremony by Dr. Ir. Arief Yahya, M.Sc., Minister of Tourism of The Republic of Indonesia Photo session

Speakers by: 1. Prof. Dr. Ismunandar, Ph.D – Director General, Directorate of Learning and Students Affairs, Ministry of Research Technology and Higher Education of the Republic of Indonesia 2. Drs. Djauhari Oratmangun - Ambassador of the Republic of Indonesia to People’s Republic of China 10.15-11.45 3. H.E. Amb. Huang Xilian - Ambassador of the People’s Republic of China to ASEAN 4. Romeo Jr Abad Arca – ASEAN Head of Community Relations Division 5. Prof. Datuk Seri Dr. Victor Wee - General Secretary, ASEAN Tourism Research Association (ATRA)

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Date Time Activities

12.00–13.00 Lunch

PAPER Paper Presentation of THE CATEA 2019 PRESENTATIO Venue: Class Room of #301, #302, #303 (Level 3) N SESSION (Divided into 3 session rooms with 30 papers and 6 posters) (13.00-17.00)

PANNEL Panel Session Presentation addressed by delegates from China- SESSION ASEAN universities (13.00-17.05) Venue: Auditorium of Trisakti School of Tourism

13.00–15.00 The 1st Panel Session Theme: Uniting Conservation Facing 4.0 Moderator:Dr. Myrza Rahmanita (Head of Tourism & Hospitality Department of Trisakti School of Tourism, Indonesia) Panel Discussion by: 1. Dr. Diena M. Lemy, A.Par., M.M - The AITTEI (Hildiktipari), Indonesia 2. Dr. Parinya Nakpathom, B. – Burapha University International College, Thailand 3. Zhang Hailin - Guilin Tourism University, China 4. Dr. Pornchanit Kaew-Nate – Suan Dusit University, Thailand 5. Wei Zhuangchun – Guangxi Webster Education Group, China 6. Prof. Jatna Supriatna, M.Sc., Ph.D - University of Indonesia, Indonesia

15.00-15.30 Coffee Break

15.30-17.00 The 2nd Panel Session Theme: Communities and Sustainable Tourism Facing 4.0 Moderator: Agus Riyadi, SST. Par., M.Sc., CHIA Panel Discussion by: 1. Dr. Robin Yap – Tourism Management Institute of Singapore, Singapore 2. Dr. Gloria Baken Siy - Founder & Presidents AAHRMEI (Association of Administrators in Hospitality, Hotel &

Restaurant Management Educational Institution), Philippine

3. Kang Nian - Shanghai Institute of Tourism, China 4. Yucheng Xiang - Sichuan Tourism University, China 5. Li Juan - Wuxi Institute of Technology, China 6. Dr. Ahmed Abdel Fattah - Institute for Tourism Studies, Macao, China 7. Dr. Sri Mariati – Trisakti School of Tourism, Indonesia 8. Huang Yuanshui – College of Tourism, huaqiao University, China

Closing Seminar by Chairperson of Organizing Committee

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PAPER PRESENTATION - ROOM 301 (TOURISM & DESTINATION) Thursday, 20th June 2019 Time: 13.00 – 15.30 MODERATOR: Dr. Rahmat Ingkadijaya

No. TIME AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

1. Ayu Setya Kemalasari Strategies for Developing Natural-based ITB Tourism 1 13.00 – 13.15 2. Malidya Puspita Ayu Tourism Destination in the Dieng Plateau 3. Meisa Sofia Ecotourism Development Strategy at Situ Universitas Bunda Destination 2 13.15 – 13.30 Imam Ardiansyah Gede Bogor Mulia 1. Anita Swantari The Impact of Halal Tourism Promotion STP Trisakti Tourism 3 13.30 – 13.45 2. Rina Fitriana 1. Rina Fitriana Factors Affecting the Satisfaction of Visitors STP Trisakti Tourism 4 13.45 – 14.00 2. Riska Septi Dinantika of Ragunan Zoo The Effect of Incube Artisan Coffee House STP Trisakti Tourism 1. Novita Widyastuti Sugeng 5 14.00 – 14.15 on The Interest of Students Entrepreneurs at 2. Vienna Artina Sembiring STP Trisakti 1. Sheivianah Disya The Influence of Study Motivation abroad to STP Trisakti Tourism 6 14.15 – 14.30 2. Lestari Ningrum Student’s Happiness The Influence of Service Quality towards Universitas Bunda Tourism 7 14.30 – 14.45 Ani Puspawigati Customer Satisfaction in Air Asia’s Low Mulia Cost Airline Services 1. Hengky Sustainable-tourism’s Competitiveness in Universitas Bina Tourism 8 14.45 – 15.00 2. Sunda Ariana Cibodas Botanical Garden Darma 3. Suheriyatmono Building Tourism Institutions for Cultural STP Riau Tourism 9 15.00 – 15.15 Riyono Gede Trisoko Life That Support Tourism

1. Adella Gloria Harjanto How Millennials in Indonesia Perceive 10 15.15 – 15.30 STP Trisakti Tourism 2. Lestari Ningrum Studying Abroad to China

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PAPER PRESENTATION- ROOM 302 (TOURISM) Thursday, 20th June 2019 Time: 13.00 – 15.30 MODERATOR: Dr (Cand) Munawaroh, SE.MM

No. TIME AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

The Relationship between the Universitas Bunda Mulia 1 13.00 – 13.15 Hari Iskandar Implementation of Service Quality and Tourism Guest Satisfaction at Hotel X Jakarta 1. Ika Triana Accessibility Approach to Tourism: A Universitas Bina Tourism 2 13.15 – 13.30 2. Nurul Sukma Lestari Case of Anjungan TMII Nusantara 3. Rachel Dyah Wiastuti

1. Rachel Dyah Wiastuti Employee Personality Traits towards Universitas Bina Tourism 2. Livensa Cyberloafing Activities in Hotel Industry Nusantara 3 13.30 – 13.45 3. Nurul Sukma Lestari 4. Ika Triana

1. Deivy Zulyanti Nasution The Impact of Jakarta Good Guide STP Trisakti Tourism 4 13.45 – 14.00 2. Rina Fitriana Service Quality towards the Satisfaction 3. Opalma Siahaan of Jakarta Walking Tour Tourists

1. Aliffatqul Maulana Micro, Small, and Middle Enterprise: Tourism 5 14.00 – 14.15 2. Saptarining Wulan Sago Food in Contemporary Culinary STP Trisakti 3. Djoni Wibowo

1. Lastiani 2. Baiquni Community Empowerment 6 14.15 – 14.30 Tourism 3. Eni Strategy:Ecospa Tourism Prospects in UGM 4. Wahyono Nglanggeran Tourism Village Gunung Kidul Yogyakarta

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No. TIME AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

1. Juan Liu How and When Does Multitasking Affect 1. Wuxi Institute of Tourism 2. Seonghee Cho Customer Orientation? Technology 7 14.30 - 14.45 3. Meiying Zhong 2. University of Missouri 4. Ya Guo 3. Jiangnan University

1. Andhalia Liza Marie The Impact Analysis of Service Quality 1. STP Trisakti Tourism 2. Rintis Eko Widodo Towards Behavioral Intentions with 2. Saint Mary College 8 14.45 – 15.00 Perceived Value and Customer Satisfaction as its Intervening Variables on Trisakti School of Management 1. Deddy Wijayanto Community Perception of Food STP Trisakti Tourism 9 15.00 – 15.15 2. Christin Setiawan Preferences in Bogor The Influence of Instagram Travel Akademi Pariwisata 10 15.15 – 15.30 Regina Dewi Hanifah Influencer on Visiting Decision of Tourism Bunda Mulia Tourist Destinations for Generation Y

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PAPER PRESENTATION- ROOM 303 (TOURISM, DESTINATION, & GASTRONOMY) Thursday, 20th June 2019 Time: 13.00 – 15.30 MODERATOR: Dr. Himawan Bramantyo

No. TIME AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

1. Krittipat Pitchayadejanant Determinants of E-service Quality towards Burapha University 2. Kritta-orn Chewwasung Continuing using Mobile Application for International College, 3. Parinya Nakapthom Hotel Reservation: The Case of Agoda Thailand 4. Kritiya Srikasem Application 1 13.00 – 13.15 5. Manatchanan Lekmeechai Tourism 6. Chanitta Chaiyawet 7. Sirintip Suriwong 8. Chen Wei Tso

Experiential Value for International Burapha University Tourists’ Satisfaction and Loyalty toward International College, 1. Parinya Nakapthom Beach Activities in Pattaya City, Thailand Thailand 2. Aristeidis Gkoumas 3. Krittipat Pitchayadejanant 2 13.15 – 13.30 4. Pavel Shvedov Tourism 5. Kulanattha Mcbriar 6. Thanatda Budda 7. Sarinna Saisot 8. Pimpapisa Indang Training and Development in a Malaysian Universiti Teknologi Tourism 1. Idaya Husna Mohd Airport Service Provider: The Impact on Mara, Puncak Alam, 2. Ummu Hani Ahmad Mansor Employees’ Performance Malaysia 3. Muhammad Hafizi Zamri 3 13.30 – 13.45 4. Tuan Badrol Hisham Tuan Besar

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No. TIME AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

1. Bet El Silisna Lagarense Developing Archipelagic Tourism on Nain Politeknik Negeri Tourism 2. Agustinus Walansendow Island within Manado Bunaken National Park in North Sulawesi, 4 13.45 – 14.00 Indonesia

1. Bet El Silisna Lagarense Developing Sport Tourism Event to Politeknik Negeri Destination 2. Taufiq Hidayah Strengthen Destinations Image: The Case Manado 3. Fitri Abdillah of as Manado Fiesta 2018, in Indonesia Universitas Negeri 5 14.00 – 14.15 Semarang University Negeri Jakarta 1. Agustinus Walansendow The Influences of Behavioral Factors 2. Silvya Mandey Moderated by Information Technology and 3. Herman Karamoy Competitive Advantages on Sustainability Politeknik Negeri 6 14.15 – 14.30 Tourism 4. Lisbeth Mananeke of MSME Craft Business in North Sulawesi Manado Sam Ratulangi University 1. Savitri Hendradewi Indonesians Go to China, are They STP Trisakti Destination 2. Lestari Ningrum Satisfied? 14.30 – 14.45 7

1. Diena Mutiara Lemy The Potential of Culinary Studio Business UPH Gastronomy

2. Ryan Grady in North Jakarta 8 14.45 – 15.00

1. Robiatul Adawiyah Ice Green Banana with Coating Iota, Kappa STP Trisakti Gastronomy 9 15.00 - 15.15 2. Vienna Artina.S and Its Characteristics (Experimental Study 3. Wijayanti Dewi.P of Molecular Gastronomy)

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POSTER DISPLAY- ROOM 304 (TOURISM, DESTINATION, & GASTRONOMY) Thursday, 20th June 2019 Time: 13.00 – 15.30

No. AUTHOR PAPER TITLE INSTITUTION CONCENTRATION

1. Rina Suprina How Community Perception of Ecotourism Affect the STP Trisakti Tourism 2. Nurbaeti Participation of Ketambe Village Community in Mount Leuser 1 3. Marissa Pusparini National Park, Southeast Aceh.

Study of Stakeholders' Perception, Motivation and Preferences Tourism 1. Devita Gantina towards Ecotourism Development in Siberut National Park, 2 2. Adam Rachmatullah STP Trisakti Indonesia 3. Fetty Asmaniaty 1. Fachrul Husain Habibie The Importance of Destination Image for Tourists Visiting Tourism 2. Devita Gantina Kepulauan Seribu 3 STP Trisakti 3. Yulia Lintang K

1. I Nyoman Sudiartha The Quality of Polymia Hand Sanitizer Towards Effectivity of The Bali International Institute Gastronomy 4 2. Putu Eka Wirawan Food Handlers of Tourism

5 Purwanti Dyah Pramanik What You Didn’t Know of Human Resource Development STP Trisakti Tourism

1. Nurbaeti Discrepance Dynamics on Ecotourism Development in 6 2. Fetty Asmaniaty STP Trisakti Tourism Sembilang National Parks, Indonesia 3. Adam Rachmatullah

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Proceedings of CATEA 2019 ISBN 978-623-91018-0-0

How Community Perception of Ecotourism Affect Participation of Ketambe Village Community in Mount Leuser National Park, Southeast Aceh

Rina Suprina1, Nurbaeti2, and Marissa Pusparini3

1Rina Suprina, Sekolah Tinggi Pariwisata Trisakti 2Nurbaeti, Sekolah Tinggi Pariwisata Trisakti 3Marissa Pusparini, Sekolah Tinggi Pariwisata Trisakti

[email protected], [email protected], [email protected]

Abstract: This research was conducted to determine the effect of community perceptions of ecotourism on the participation of Ketambe Village community in Mount Leuser National Park, Southeast Aceh. In this study the method used was descriptive correlational method with simple regression analysis by making the Ketambe Village community as the population in this study. The results of this study show that community perceptions about ecotourism in Mount Leuser National Park are good or positive. The desire to participate also looks good, namely participation in working or doing entrepreneurship in the field of tourism, providing land, participation in maintaining environmental cleanliness and safety, and participation in explaining tourist attraction objects. The correlation between community perceptions of ecotourism towards the participation of the Ketambe Village community is 0.511 which indicates that there is a relationship between community perceptions and community participation. The influence of community perception on community participation is 26.1% and the remaining 73.9% is influenced by other variables.

Keywords: Community Perception, Community Participation, Ecotourism, Mount Leuser National Park.

1. Introduction Indonesia as a tropical country has udoubtedly beautiful natural landscape and cultural landscape. Indonesia with its very unique geographical location, located between two oceans and two continents, is an archipelago with a total of 13,466 islands (UN Economic and Social Council, 2012 in Sunkar and Brahmantyo, 2013: 184). The islands are spread along the equator and influenced by specific climate condition. This has resulted a lot of potential resources which makes Indonesia known as a megabiodiverity country. Conservation International (CI); Nugroho (2011) identified that Indonesia (1) was second only to Brazil, from 17 megadiversity countries; (2) has two of the world's 25 hotspots; (3) has 18 of the world's 200 ecosystems; (4) has 24 of the 218 endemic areas of birds; (5) has 10 percent of the flowering plant species in the world; (6) occupies the top rank in the biodiversity of agricultural and livestock species. From the range of potential ecotourism owned by Indonesia, the focus of this study was on the potential of ecotourism in Mount Leuser National Park. Mount Leuser National Park is administratively located in Aceh Province and North Province. Aceh Province delineated by the national park covers the Southwest Aceh District, South Aceh, Aceh Singkil, Southeast Aceh, Gayo Lues, Aceh Tamiang, while North Sumatra Province delineated by the national park includes the Dairi, Karo and Langkat Districts. This national park takes its name from Mount Leuser which rises high at 3404 meters above sea level in Aceh. This national park includes native ecosystems from the coast to high mountains which are covered by dense forests typical of tropical area, managed by a zoning system that is used for the purpose of research, science, education, cultivation support, tourism, and recreation. One of the villages that has a tourist attraction and can be developed for its ecotourism potential is Ketambe Village in Southeast Aceh. This village has a variety of tourist attractions and has a location adjacent to Mount Leuser National Park. People in this village actually feel they have a responsibility

198 Proceedings of CATEA 2019 Rina Suprina, Nurbaeti, Marissa Pusparini How Community Perception of Ecotourism Affect Participation of Ketambe Village Community in Mount Leuser National Park, Southeast Aceh

to Mount Leuser National Park because they feel that this forest / region has been passed down from their ancestors. Most of the youths in Ketambe Village have already understood the tourism activities in this village, precisely at Lawe Gurah Resort, since many of them work as tour guides. To be able to develop ecotourism in Mount Leuser National Park to the fullest, it is necessary to know the community perceptions of ecotourism and their desire to participate. If the community perception about ecotourism in Mount Leuser National Park is positive, it is expected that they will participate in developing ecotourism. On the other hand, if their perception is negative, then community participation will be lower so that it can cause a negative impact on the development of ecotourism in the area. Therefore, research is needed to study the community perception, their participation, and the influence of their perceptions of ecotourism on community participation in Ketambe Village, Southeast Aceh. The results of this study are expected to be useful in developing ecotourism in the future so that it can run optimally.

2. Literature Review 2.1 Community Based Tourism Management Murphy (1988), Larry D, Peter F, Wayne D (2010) in Sunaryo (2013) states that the development of tourism should be a community-based activity. The prior factor that the resources and uniqueness of the local community are either physical elements or non-physical (traditions and cultures) should inherent in the community, then it must maintain a major movement in tourism. Sunaryo (2013) also added that to create tourism development run well, then well managed, the most fundamental thing to do is how to facilitate the wide involvement of local communities in the development process and maximizing the value of social and economic benefits of tourism activities for local communities. Local communities have an equally important position as one of the stakeholders in tourism development, in addition to government and private industry. Rahayu et al (2015) explains that the principles of Community-Based Tourism should be done through:1) recognizing, supporting, and promoting community ownership in tourism; 2) engaging community members from every stage of tourism development in its various aspects, 3) promoting pride in the community; 4) improving the quality of life; 5) ensuring environmental sustainability; 6) protecting the uniqueness and cultural characteristics of local communities; 7) developing cross- cultural learning; 8) giving respect for cultural differences and human dignity; 9) distributing advantages and benefits proportionately to members of the community; 10) contributing to a certain percentage of revenues earned for community development; and11) highlighting the authenticity of public relations with the environment.

2.2 Ecotourism Ecotourism according to Weaver (2001) is a form of tourism that fosters learning in the form of experience and respect for the environment or some of its components, in a related cultural context. Ecotourism activities aim to make the environment and social culture sustainable. Three important things in ecotourism according to Weaver (2001) are natural environment, learning, and sustainability. According to Rahman (2003), the notion of ecotourism has evolved over time but in essence ecotourism is: 1. A new form of travel which is responsible for the natural area. 2. Adventure that can create a tourism industry, even in some developing new ideas related to the understanding of ecotourism. The educational phenomenon is needed in the form of tourism. To be able to develop ecotourism well, Muntasib (2014) states that there are seven principles of ecotourism development that must be considered, namely: 1. Direct contact with nature (touch the nature).2. A useful experience, both personally and socially.3. Ecotourism is not a mass tourism.4. Ecotourism programs must make physical and mental challenges for tourists. 5. Interaction with the community and learn local culture. 6. Adaptive to rural accommodation conditions. 7. Experience is more primary than comfort According to Hakim (2004), strategies in ecotourism development must encourage conservation actions so that the goal of sustainable tourism is achieved. Based on the definitions of ecotourism from various scholars, Fennel (2002) summarizes the notion of ecotourism as a sustainable form of

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natural resource-based tourism whose main focus is on experience and learning about nature, which is managed by minimizing impact, non-consumptive, and locally oriented (control , profit and scale). Ecotourism is expected to have a positive impact on the environment and for stakeholders in tourism, including local communities.

2.3 Community Perception on the Impact of Tourism According to Rakhmat (2007), perception is the experience of the objects, events, or relationships obtained by concluding information and interpreting the message. Tunjugsari et al (2016) also explained that perception is a process that starts fromsight to form the challenge that occurs within the individual so that the individualis aware of everything in the environment through the senses he owns. According to Umar (2009), there are several factors that can influence people's perceptions, namely: a. Actor of perception. When a person views an object and tries to interpret what he sees, that interpretation is greatly influenced by the personal characteristics of the individual's perceptive actors. b. Target or object. The characteristics and targets observed can influence what is perceived. Targets are not viewed as isolated, so the relationship of a target to its background influences perceptions such as our tendency to group objects that are close or similar.

Research on the impact of tourism has been carried out and Garcia et al (2015) summarize it by explaining that there are 3 main focuses commonly studied: economic, socio-cultural and environmental impacts. Most studies identify these impacts in two opposing aspects, positive and negative aspects. Thus the public perception of the impact of tourism in terms of economy, social culture and environment can be positive that tourism brings benefits, or negative that tourism in their region causes harm to them.

2.4 Community Participation Conyers (1991) in Pujoalwanto (2012) states that community participation is a tool to obtain information about the conditions, attitudes, expectations and needs of the local community. Without the presence of local communities the development program and the projects implemented will fail.According to Matsumoto (2010), there are several factors that are predicted to have a relationship with the level of community participation, including: 1) Gender; 2) Age; 3) Income; 4) Education; 5) Availability of time; 6) Frequency of collection; 7) Community attitudes; 8) Community Comfort; and 10) Social norms

3. Material & Methodology 3.1. Time, and Reseach Location The study was conducted in October and November 2018 in the Mount Leuser National Park area which is administratively located in the Ketambe Village area, Lawe Gurah, Kutacane, Southeast Aceh Regency. This national park includes native ecosystems from the coast to high mountains which are covered by dense forests typical of tropical rain, managed with a zoning system that is used for the purpose of research, science, education, supporting cultivation, tourism and recreation 3.2. Methods The method used in this research is descriptive analysis with a quantitative phenomenological approach. This approach is used to study human phenomena and their social behavior (Altinay and Paraskevas, 2008). The data sources used are primary data and secondary data, while data collection techniques used are: 1) documentation study, 2) Observation; 3) Questionnaire. The research instrument used was a closed questionnaire with a Likert scale guide on a scale of 1-7. The sampling technique used in this study was purposive sampling with 42 respondents being sampled. According to Sugiyono (2010), if the sample is divided into categories, then the number of sample members in each category is at least 30 respondents.

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Various qualitative data are processed and presented descriptively tabulatively, while quantitative data is processed using basic descriptive statistical techniques in the form of frequency distribution. Frequency distribution indicates the number and percentage of respondents and the object of study included in the existing category to provide initial information about the respondent or object of study. Calculation of quantitative data is done with the help of IBM SPSS Statistics 20 software for Windows. The next test used is the classic simple regression assumption test, to find out how much influence of community perceptions have on their participation.

4. Results and Discussion 4.1. Analisis of Community Perception Analysis of community perceptions is seen from seven aspects, namely economic, ecological, socio-cultural, infrastructure, service facilities, environmental conditions, and conditions of tourist attraction objects. Assessment is done by giving a score of 1 to 7, which is from strongly disagree to strongly agree. The results of the analysis of each aspect are as follows: Economic Perception of Ecotourism The mean value of the community perception regarding the economic aspects of ecotourism is 6.2. This shows that the community agrees to the economic aspects that will be obtained from the development of ecotourism activities in Ketambe. The community gives a high score on the assessment of the criteria for increasing community income with the score = 6.4 meaning close to the highest score. Furthermore, two scores = 6.3 in the criteria of increasing employment (A) and opening opportunities for cooperation in various business fields (D). The community in Ketambe and around the Landscape of Lawe Gurah Resort realize that with the development of ecotourism they can have a positive economic impact on them directly, indirectly, or additionally. Aside from being able to increase people's income and create jobs, ecotourism can also open opportunities for various business partners working in the tourism industry area. Ecological Perception of Ecotourism The mean value of the community regarding the ecological aspects of ecotourism is 6.5. This shows good results, namely agreeing to the ecological aspects that will be obtained from the development of ecotourism activities in Ketambe. The community gives a high value to the criteria for fostering public awareness of the National Park (E), increasing ecosystem security (F), and minimizing the potential for natural disasters (G), with a score of respectively = 6.7. Communities in Ketambe and around the TNGL Landscape Lawe Gurah Resort are aware that ecotourism development can have a positive ecological impact on them both directly and indirectly. With community ecotourism, it is also made aware of the importance of protecting the environment and its ecosystem, including the TNGL Forest around them. By safeguarding the forest, it also maintains habitats from the flora and also typical Sumatran fauna such as Mawas (orangutans) and other large mammals whose status is protected. The flora and fauna that live in it are the main attraction for tourists visiting Ketambe, TNGL and its surroundings. Socio-Cultural Perception of Ecotourism The mean value of the community regarding the socio-cultural aspects of ecotourism is 6.2 . This shows good results, meaning the community agree to the socio-cultural aspects that will be obtained from the development of ecotourism activities in Ketambe. The community gives a high score on the assessment of three criteria, namely increasing community knowledge (A) score = 6.5, developing social institutions (B) score = 6.4, and preserved cultural values and local wisdom (G) score = 6,3. Communities in Ketambe and around the TNGL Landscape Lawe Gurah Resort realized that with the development of ecotourism they could have a positive social-cultural impact for them in terms of increasing knowledge and skills not only for housewives, but also for the Ketambe community in general. In addition, ecotourism in terms of socio-culture can maintain the cultural values and local wisdom of the existing Alas Gayo tradition, such as bines and saman dances. In addition, the existing social institutions of the community are increasingly tight and strong.

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Infrastructure Perception The mean value of the community regarding aspects of ecotourism infrastructure is 5.7. Perception on each criterion is in good condition for road access and network criteria (A), tourist information center (B), parking area (C), telecommunications network, electricity and water (D), garbage and waste disposal (E) , toilet and bathroom (G). It's just that the criteria for places of worship (F) have the smallest value (score = 5.3) because there are only one mosque in Ketambe Village. No other worship facilities were found for different religions. Perception of Condition of Service Facilities The mean (mean) of the community regarding aspects of ecotourism service facilities is 5.9. The perceptions in each criterion are in a fairly good condition for the criteria of information and guidance centers (A), places to eat (restaurants and food stalls) (B), Souvenirs (local handicrafts) (C), places of worship (D), facilities health (F), and Toilet / WC (G). Criteria for places to stay (accommodation) (E) are assessed with a score = 6.1 which is the greatest value of the seven criteria assessed. This is because the type of accommodation that is available in Ketambe is already in a fairly good condition in terms of quality, service and cleanliness. The examples of guesthouse with good facilities and services are Pondok Wisata and Thousand Hill. Environmental Conditions The mean value of the community regarding the environmental aspects in Ketambe, TNGL, and surrounding areas is 6.2. Each criterion is already in good enough condition and good for the seven criteria. The attitude of the local community (F) and the service of the people in charge (G) have the highest score, which is 6.4. This shows that most people already have a tourism conscious attitude. Condition of Tourist Attraction Object Community perceptions of the conditions of tourist attraction in Ketambe, TNGL, and surrounding areas showed a score of 6.5 which means that they almost reached the highest score. Among the indicators of the condition of tourist attraction objects considered the best by the community are the views of hills and mountains as well as the diversity of fauna in Ketambe, TNGL, and surrounding areas with scores = 6.7. Orangutan and endemic fauna have become good examples of tourist attractions in TNGL and Ketambe.

4.2. Analysis of Community Participation Closely related to the characteristics of ecotourism, community participation is important to know. Based on the results of this study, the community is willing to participate actively in developing ecotourism in Mount Leuser National Park. The community agrees (score 6) to participate by working and doing entrepreneurship in the field of ecotourism and strongly agrees (score 7) to participate in providing land for the tourism sector, maintaining cleanliness and harmony of the surrounding environment, maintaining the security of the surrounding environment, and increasing the ability to explain objects tourist attraction object well. The community is part of the social elements that contribute to the development of ecotourism in Mount Leuseur National Park area. The community can participate by working and independently opening a business in the field of ecotourism such as selling food and souvenirs. In addition, with regard to resources, the community participates in providing the land needed for a well-developed ecotourism. Community participation in maintaining cleanliness and harmony and security of the surrounding environment as a form of fulfillment of comfort in carrying out tourism activities in Mount Leuser National Park. In connection with the willingness of community participation in terms of increasing their ability to be able to explain the objects of tourist attraction properly, it needs to be supported by a capacity building program. According to Rachmatullah et al. (2017), in an effort to increase human resource capacity, the important thing to do is to facilitate local communities with

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various skills in the field of ecotourism. In terms of implementation, at least some programs need to be initiated, such as training in guiding, hospitality and English conversation.

Figure 1. Community Participation

4.3. The Effect of Perception on Community Participation To find out whether community perceptions of ecotourism in Ketambe Village affect their participation, it is necessary to test whether these variables are interconnected. Table 1 is the result of statistical tests to find out the relationship between perception and participation variables.

Table 1. The effect of communitu perception on their pariticipation Variable Dimension of Rank Spearman Sig Community Correlation Perception Economy 0.102 0.519 Ecology 0.244 0.120 Socio Culture 0.402 0.008 Community Infrastructure 0.450 0.003 Perception Service and 0.481 0.001 facilities Environment 0.308 0.047 Tourism Object 0.361 0.019 Source: The result of Data calculation (2019)

Economy has a weak relationship with community participation, where the correlation value is 0.102, which is closer to 0. This indicates that the economic factors arising from the development of Mount Leuser National Park have little influence on community participation.Ecotourism ecology has a weak relationship, where the correlation value is 0.244 and close to 0. It can be interpreted that the ecological conditions in Siberut Park have little influence on community participation in developing ecotourism in Mount Leuser National Park. Socio-culture has a fairly strong relationship with community participation that is equal to 0.402. Likewise with infrastructure, namely with a correlation value of 0.450. Community service facilities have a correlation value of 0.481, environment of 0.308, and ODTW of 0.361. This shows that

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community perceptions of social culture, infrastructure, service facilities, environment, and tourist objects have little effect on community participation.

4.4. Result of Hypothesis Regarding the Influence of Perceptions on Community Participation The results of hypothesis testing regarding the influence of perceptions on community participation using SPSS can be seen in table 2 as follows:

Table 2. SPSS Output Results Perception Effects on Community Participation

Coefficientsa Model Unstandardized Coefficients Standardized t Sig. Coefficients B Std. Error Beta (Constant) 3.419 .791 4.321 .000 1 Community Perception .482 .128 .511 3.761 .001 a. Dependent Variable: Partisipasi_Masyarakat Source: The result of Data calculation (2019)

Data from table 2 shows that there is a significant effect of Community Perception (X) on their Participation (Y). This is because the significance is <0.05 (0.001 <0.05) so that Ho is rejected. The value of direct influence given by community perceptions on community participation is 0.511. This means that community perceptions will have an influence on their participation in developing ecotourism in Mount Leuser National Park. The coefficient of determination was obtained at 0.261, which means that community participation in the development of ecotourism in Mount Leuser National Park can be influenced by their perception of 26.1% and the remaining 73.9% is influenced by other variables which are not examined in this study.

5. Conclusion Community perception about ecotourism in Mount Leuser National Park as a whole is positive. They consider ecotourism in terms of economy, ecology, social culture, infrastructure, service facilities, environment, and tourism objets to have a positive impact on them. This positive perception makes the community also want to participate in developing ecotourism. This was evidenced by the community's assessment in this study, which on average agree to be able to actively participate in the development of ecotourism in Mount Leuser National Park. The results of the study also showed that the influence of Ketambe Village community perceptions of ecotourism on their participation was high. This is evidenced by the correlation value obtained, which is equal to 0.511. Meanwhile the coefficient of determination was obtained at 0.261, which means that community participation in the development of ecotourism in Mount Leuser National Park can be influenced by their perceptions of 26.1% and the remaining 73.9% is influenced by other variables. Hypothesis testing results obtained by t count of 3.761 with a significance of 0.001 and α = <0.05 so that the hypothesis which states that there is a positive and significant influence between public perceptions of ecotourism on community participation in Ketambe Village is accepted.

Acknowledgement. The authors thank the Tropical Forest Conservation Action (TFCA), Trisakti School of Tourism Jakarta, Leuser National Park staff, and all the respondents who kindly participated and responded to the questions. The authors also would like to thank the editors and anonymous reviewers for their valuable comments on the manuscript.

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Book Fennel, D. A. 2002. Ecotourism Programme Planning. Buku. CABI Publishing. New York. Hakim, L. 2004. Dasar-Dasar Ekowisata. Buku. Bayumedia Publishing. Malang. Matsumoto, Shigeru. 2011. Waste Separation at Home: Are Japanese Municipal Curbside Recycling Policies Efficient?. Resources, Conservation, and Recycling 55, Elsevier D.V., page 325-334. Nugroho I. 2011. Ekowisata dan Pembangunan Berkelanjutan. Yogyakarta (ID): Pustaka Belajar. Rahayu, W.P. dkk. 2003. Klasifikasi Bahan Pangan dan Resiko Keamanannya. Jakarta: PT. Gramedia Pustaka Utama. Rahman, A. 2003. Pengusahaan Ekowisata. Buku. Makalah Pelatihan Ekowisata.Fakultas Kehutanan UGM. Yogyakarta. Rakhmat, J. 2007. Persepsi Dalam Proses Belajar Mengajar. Jakarta: Rajawali Pers. Sunaryo, B. 2013. Kebijakan Pembangunan Destinasi Pariwisata Konsep dan Aplikasinya Indonesia. Yogyakarta: Gava Media. Sunkar A, Brahmantyo B. 2013. Eko-Geowisata Di Indonesia. Di dalam: Teguh MA, Avenzora R. Editor. Ecotourism and Sustainable Tourism Development in Indonesia-The Potential, Lessons and Best Practice. Pusblished Ministry of Tourism and Creative Economy. Jakarta (ID): PT. Gramedia. Tunjungsari, K.R. 2016. Persepsi Masyarakat Kuta Terhadap Dampak Pembangunan Hotel Berkonsep City Hotel di Sunset Road Kuta Bali. Proposal Penelitian. Dikti. Weaver, D. 2001. Ecotourism. Buku. John Wiley and Sons Australia Ltd.Australia.

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