CELSIUS, IS THE WORLD’S FIRST & ONLY NEGATIVE-CALORIE BEVERAGE, BACKED BY SCIENCE, AND WHOSE MARKETING CLAIMS HAVE BEEN AUTHENTICATED & VERIFIED BY THE NATIONAL ADVERTISING DIVISION OF THE BETTER BUSINESS BUREAU.

Better Business Bureau’s National Advertising Division Confirms Celsius Marketing Claims:

http://www.cspnet.com/category-management-news-data/beverages-news- data/articles/bbb-advertising-division-confirms-celsius http://www.nutraceuticalsworld.com/contents/view_breaking-news/2010-10-01/certain- weight-loss-claims-upheld-in-nad-review/

WHY STOP AT ZERO CALORIES?

Calorie-Burning Sodas Named as Leading Food & Beverage Trend:

http://www.gizmag.com/go/6831/

CELSIUS HAS SUCCEEDED WHERE COCA-COLA & NESTLE, S.A. HAVE PREVIOUSLY FAILED.

Coca-Cola & Nestle Reach $650,000 Settlement with 27 State Attorney General’s Regarding Their Joint Venture Calorie-Burning Beverage Called Enviga:

http://www.bevnet.com/news/2009/2-27-2009-enviga

http://blog.healthychoicenaturals.com/lawmakers-attack-cokes-fraudulent-green-tea- energy-drink-claims/

http://online.wsj.com/articles/SB123571111325991605

CELSIUS HAS EARNED A 4.3 OUT OF 5.0 STAR RATING ON AMAZON. MORE AND MORE PEOPLE ARE HEARING ABOUT CELSIUS EVERY DAY FROM

SATISFIED CUSTOMERS, WHO SAY “IT WORKS”!!!

Celsius Reviews on Amazon:

http://www.amazon.com/Celsius-Raspberry-Acai-Green-12-Ounce/product- reviews/B007R8XGKY/ref=cm_cr_pr_top_recent?ie=UTF8&showViewpoints=0&sortBy=bySu bmissionDateDescending

CELSIUS ALSO ENJOYS VERY HIGH RATINGS FROM VITAMIN SHOPPE CUSTOMERS.

http://www.vitaminshoppe.com/p/celsius-celsius-sparkling-orange-4-drinks/e9- 1002&activateTab=reviews#tabs

CELSIUS HAS APPEARED ON HUNDREDS OF CBS, NBC & ABC AFFILIATE NETWORKS ACROSS THE COUNTRY, INCLUDING THE TODAY SHOW WITH MATT LAUER AND FOOD NETWORK’S UNWRAPPED.

Celsius News Clips From Across the Country: http://www.youtube.com/watch?v=GO5ztWClww4&playnext=1&list=PLA05173E858256AD 2&feature=results_video CELSIUS PRODUCTS ARE WIDELY DISTRIBUTED ACROSS THE UNITED STATES IN THESE MAJOR RETAILERS.

CELSIUS HAS ALSO BEGUN TO EXPAND IN MANY INTERNATIONAL MARKETS.

Celsius Commences Production in Dusseldorf, Germany to Meet Growing International Demand: http://www.bevnet.com/news/2014/celsius-commences-production-in-dusseldorf-germany

Celsius Announces Product Launch in Brazil:

http://www.bevnet.com/news/2013/celsius-partners-with-latco-beverages-for-launch-in- brazil Celsius Announces Partnership to Gain Entrance to Chinese Marketplace:

http://www.bevnet.com/news/2012/celsius-partners-with-shanghai-honglu-international- trade-co-ltd Celsius to Expand Distribution to the Middle East:

http://www.celsius.com/celsius-partners-with-dubai-distribution-in-middle-east/

CELSIUS BEVERAGES ARE THE RECIPIENTS OF THIRTEEN (13) INTERNATIONAL AWARDS

A RECENT ARTICLE PUBLISHED IN RETAILING TODAY MAGAZINE TELLS HOW A NEW MANAGEMENT TEAM HAS TURNED THIS COMPANY AROUND, AND LITERALLY BROUGHT IT BACK FROM THE BRINK.

Saving Celsius: A CPG Company Comes Back From the Brink:

http://www.retailingtoday.com/article/saving-celsius-cpg-company-comes-back-brink

EVEN SOPHIA VERGARA, THE NATIONAL SPOKESPERSON FOR DIET HAS BEEN SPOTTED ON THE STREETS OF NEW YORK WITH A CAN OF CELSIUS SPARKLING COLA!!!

WHADDAYA THINK ABOUT THAT???!!!

CELSIUS IS THE FIRST & ONLY NEGATIVE CALORIE BEVERAGE.

BACKED BY SEVEN (7) CLINICAL, PEER- REVIEWED, PUBLISHED STUDIES.

THAT HAS WON THIRTEEN (13) INTERNATIONAL AWARDS INCLUDING BEVERAGE INDUSTRY MAGAZINE’S “BEST NEW BEVERAGE”, BEVERAGE INNOVATION’S & CSP MAGAZINE’S “BEST NEW FUNCTIONAL BEVERAGE” AWARDS.

VERY FEW INVESTORS KNOW THE CELSIUS STORY, BUT THAT MAY BE ABOUT TO CHANGE.

Celsius Forges a Partnership with the NAFC:

https://www.bevnet.com/news/2014/celsius-partners-with-national-association-for- -certification

TO READ AN IN-DEPTH, 22-PAGE REPORT ON CELSIUS HOLDINGS, INC. FOLLOW THIS

LINK: http://tinyurl.com/oq7t82q

THIS REPORT WAS ORIGINALLY ISSUED ON MARCH 4, 2014 WITH A PRESS RELEASE.

http://www.ih.advfn.com/p.php?pid=nmona&article=61307882

THE STOCK WENT FROM 38 CENTS TO $1.20 ONCE INVESTORS FOUND OUT ABOUT THIS UNDISCOVERED LITTLE WALL STREET GEM!!! http://stockcharts.com/h-sc/ui?s=CELH&p=D&yr=1&mn=0&dy=0&id=p79597219499

HERE ARE A NUMBER OF THIRD-PARTY LINKS TO ARTICLES THAT YOU CAN USE TO BEGIN YOUR OWN DUE DILIGENCE PROCESS ON CELSIUS HOLDINGS, INC.

Kevin Harrington, One of the Originals on Shark Tank, and the Pioneer of Modern Infomercials, Joins the Celsius Board of Directors: http://www.palmbeachlwp.com/news/work/celsius-drinks-adds-harrington-to-board/

Muti-Millionaire Businessman Carl DeSantis Continues to Show His Commitment to the Celsius Brand by Providing Working Capital & Financing: http://www.bevnet.com/news/2013/celsius-rising-good-quarter-yields-2-2-million-desantis-investment http://www.bevnet.com/news/2013/cds-ventures-of-south-florida-increases-stake-in-celsius-holdings

The Turnaround Strategy at Celsius Yields Strong Results : http://www.bevnet.com/news/2013/celsius-growth-led-by-refined-distribution-digital-marketing

Multi-Layered Strategy Provides Catalyst For Celsius Sales http://www.bevnet.com/news/2014/multi-layered-strategy-catalyzes-celsius

Celsius Announces New V.P. of Marketing. Experience includes , Campbell’s Kraft Foods, Colgate, Miller Brewing Company, Taco Bell & PepsiCo: http://www.bevnet.com/news/2013/celsius-holdings-announces-new-vice-president-of-marketing

Carl DeSantis Shakes Up the C-Suite at Celsius Holdings, Inc. Announces Management Changes: http://www.bevnet.com/magazine/issue/2012/big-changes-at-o-n-e-celsius-and--buys-evolution- juice Celsius Partners With GBS Smash Brands To Execute on New Growth Strategy: http://www.bevnet.com/news/2012/celsius-enlists-gbs-smash-brands-to-pump-up-new-growth-strategy

Celsius Introduces New Packaging With Eye-Catching Design & Bold Colors: http://www.bevnet.com/news/2012/celsius-gets-a-makeover-and-unveils-new-packaging

Celsius Strengthens Board With Three New Appointments: http://www.bevnet.com/news/2013/celsius-holdings-inc-appoints-three-new-board-members

Management Changes Roil Functional Beverage Category: http://www.bevnet.com/news/2011/changes-roiling-functional-beverage-category

Former Rexall-Sundown Chairman Expands Strategic Partnership With Celsius: http://www.bevnet.com/news/2008/12-16-2008-celsius_investor.asp

Fast Growth For Light Energy Heavyweights: http://www.bevnet.com/magazine/issue/2010/fast-growth-for-light-energy-heavyweights

Kevin Harrington talks About Celsius & Why Products Pop: http://upstart.bizjournals.com/entrepreneurs/hot-shots/2013/08/07/kevin-harrington-shark-tank- advice.html?page=all

Celsius Wins Class-Action Litigation in The Courts: http://www.arnstein.com/?t=40&an=24525&format=xml

Class Action Lawsuit Against Celsius Tossed:

http://www.arnstein.com/15DCB1/assets/files/documents/8-11-11_RothmanLaw360_CelsiusArticle.pdf Big Win For Celsius in the California Courts: http://www.sriplaw.com/class-action-lawsuits-and-dietary-supplements-not-always-a-fit/

Weight Management Drinks http://www.healthgauge.com/read/weight-management-drinks/

Wall Street Transcript Interview with Celsius CEO Steve Haley: http://www.twst.com/interview/26394

Drink Company is DeSantis’ Latest Investment Venture: http://www.bizjournals.com/southflorida/stories/2008/09/01/story8.html?page=all

Redesigned Can Energizes Celsius http://www.healthcarepackaging.com/package-design/structural/redesigned-can-energizes-celsius

Coke Formally Introduces Calorie-Burner: http://blogs.marketwatch.com/greenberg/2006/10/coke_formally_i/

More on Coke’s Calorie-Cutting Drink: http://blogs.marketwatch.com/greenberg/2006/10/more_on_cokes_c/

Sofia Vergara Seeks to Slim Her Curves With Kim Kardashian’s Trainer: http://www.examiner.com/article/sexy-sofia-vergara-seeks-to-slim-her-curves-with-kim-kardashian-s-trainer

Delray-Beach Company Dives Into Crowded Energy Drink Market http://www.palmbeachpost.com/news/business/delray-beach-based-company-dives-into-crowded-en- 1/nL64z/ Delray’s Celsius Holdings is on the Fast Track to Growth: http://articles.sun-sentinel.com/2010-05-07/business/fl-desantis-drink-20100507_1_nasdaq-capital-market- rexall-sundown-carl-desantis

Certain Weight-Loss Claims Upheld in NAD Review: http://www.nutraceuticalsworld.com/contents/view_breaking-news/2010-10-01/certain-weight-loss-claims- upheld-in-nad-review/

Coke, Nestle Unveil Calorie-Burning Beverage: http://adage.com/article/news/coke-nestle-unveil-calorie-burning-beverage/112448/

Coke Introduces Calorie-Burning Enviga Drink: http://seekingalpha.com/article/18323-coke-introduces-calorie-burning-enviga-drink

More on the Calorie-Burning Drink: http://seekingalpha.com/article/17948-more-on-the-new-coke-calorie-burning-drink

Celsius Holdings, Inc. Appoints Three New Board Members: http://globenewswire.com/news-release/2013/04/15/538190/10028189/en/Celsius-Holdings-Inc-Appoints- Three-New-Board-Members.html

Celsius Rings the Opening Bell at NASDAQ Market Center: http://www.youtube.com/watch?v=poAGpiVnLSw

Celsius Negative-Calorie Video: http://www.youtube.com/watch?v=qNjPnkUZZgM&feature=youtu.be

Introducing Celsius Your Ultimate Fitness Partner Video: http://www.youtube.com/watch?v=M2_OxHRD2gs

Quick Clips News Reports of Negative Calorie Benefits from Celsius' Healthy Ingredients: http://www.youtube.com/watch?v=GO5ztWClww4

Celsius Burns Up to 100 Calories or More: http://www.youtube.com/watch?v=qiQ6JJefcXQ

Celsius Diet Drink Featured on NBC Today Show with Matt Lauer: http://www.youtube.com/watch?v=8P7bkVR2W74

Celsius on Food Network's Unwrapped: http://www.youtube.com/watch?v=broJ5Auz78U

Mario Lopez - Celsius Energy Drink Commercial : http://www.youtube.com/watch?v=Fnivh8rg2BY

Celsius Calorie Burning Energy Drink Commercial, Comedy and Stunts By Spencer Humm: http://www.youtube.com/watch?v=tFix9dIfDM8

Walker/Fitzgibbon TV Films Produces Celsius Baby Burn Commercial: http://www.youtube.com/watch?v=f-z49-sZw94

Meredith Thomas in CELSIUS Commercial: http://www.youtube.com/watch?v=uKjyPSrwkAQ

Food & Beverage Companies Slash Calories in Obesity Fight: http://finance.yahoo.com/news/food-beverage-companies-slash-calories- 210813619.html;_ylt=A0SO809z6vxSjlkAmOpXNyoA;_ylu=X3oDMTEzNDY4NHBmBHNlYwNzcgRwb3MDMwRjb 2xvA2dxMQR2dGlkA1ZJUDMyMF8x

How Coke’s Venturing & Emerging Brands Team Stays a Step Ahead of Tomorrow’s Thirsts: http://www.coca-colacompany.com/stories/the-next-big-thing-how-cokes-venturing-emerging-brands-unit- stays-a-step-ahead-of-tomorrows-thirsts

CORPORATE HISTORY

OVERVIEW: Elite FX, Inc. (now Celsius Holdings, Inc.) was formed in 2004 to create and market functional beverages. The Corporate mandate was to bring a new approach to the burgeoning $36 billion functional food and beverage market: delivering clinically proven functionality in strongly branded, great-tasting beverages. The Company's first product, Celsius, is both the first calorie-burning soda (dietary supplement) and the first functional beverage product to launch with clinical proof of functionality. Having successfully launched Celsius into regional launch, Elite FX began seeking additional funding to expand distribution and marketing activities nationwide. On January 25, 2007 the Company announced that it had entered into a Merger Agreement with Celsius Inc., a wholly owned subsidiary of Celsius Holdings, Inc., (formerly known as Vector Ventures, Inc.), a publicly traded Corporation organized under the laws of the State of Nevada. The surviving entity is Celsius Holdings, Inc., a public company whose shares trade on the Nasdaq OTC stock market under the symbol CSUH.OB.

Celsius Holdings, Inc. manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc., a leader in the emerging $25 billion functional food and beverage category functional food and beverage category, is focused on the development and marketing of healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition company dedicated to bringing consumers healthier refreshment through science and nutrition.

GENERAL INFO ON THE CELSIUS DRINK

Celsius has been clinically proven to burn calories, boost energy, and increase metabolism, on average 12% for up to 3 hours. Celsius contains a healthy blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in soft drinks - no sugar, no carbs, no chemical preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium. Celsius is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims. Celsius is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, without the bad-for-you ingredients. Celsius is available in five flavors and (two Green Teas: Peach Mango and Raspberry Acai) Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Each 12 ounce bottle of Celsius retails for about $1.99.