Capturing the history of Holyoke and the latest cutting-edge banking technology in the NEW Pedlar Banking Center!

Proudly brought to you by S2 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

very community has one, perhaps a few. That location, a street corner, or a building that serves as the hub of a neighborhood or the stake that grounds a community. For Holyoke, the Yankee Pedlar was just that. A place of pleasant memories and milestones and, for decades, a gathering spot that helped weave the unique fabric that made E Holyoke what it was and what it is today. I would like to think that PeoplesBank is one of those locations. Born and raised in Holyoke and a major employer as well as supporter of civic causes, PeoplesBank would not be what it is today had our founders not gathered that day on March 17th 1885 – St. Patrick’s Day, and started our community bank. Today, we retain the same charter, a mutual charter, which although not well understood, is really the reason we are a success and can celebrate with the city the opening of the historically preserved, Pedlar Banking Center. Put simply, a mutual charter means that we are responsible to our customers, not stockholders, which enables us to invest in innovative services and support for community causes.

While we have infused the new iteration of the Pedlar with technology to make banking more convenient for our customers, we have also restored its place as a Holyoke gathering place with its large community room. We are also happy to add to the City’s growing green reputation and will be applying for LEED®-certification (Leadership in Energy and Environmental Design) for the Pedlar Banking Center supported by its environmentally friendly construction and features.

Like a lot of area residents, I have many fond memories of the Yankee Pedlar. It is the hope of all of us at PeoplesBank, that the new Pedlar Banking Center will help preserve some of our collective memories as well as foster some new ones.

- Tom Senecal, President & CEO

Remembering the Past, Celebrating the Future

CONGRATULATIONS to our client PeoplesBank on the historic restoration of the Hildreth House

and the opening of the new Pedlar Banking Center. Digital Marketing Innovation, PR & Video

gcaionline.com #GCAiPlanet 3118977-01 THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S3

Marion Excavating Co., Inc.

749 New Ludlow Road P.O. Box 13 South Hadley, MA 01075 Phone: (413)536-1267 Fax: (413)536-2230 Website: www.marionexcavating.com

Remembering the Past, Celebrating the Future Marion Excavating Co., Inc. a family owned business with a CONGRATULATIONS to our client PeoplesBank focus on quality and value since 1972 . We on the historic restoration of the Hildreth House specialize in civil sitework and paving. and the opening of the new Pedlar Banking Center. Digital Marketing Innovation, PR & Video 3118926-01 gcaionline.com #GCAiPlanet 3118977-01 S4 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM Memories of the Hildreth House and Yankee Pedlar live on at new banking center.

At the corner of Beech father and son purchased a of the Yankee Pedlar Inn. Tamburi became a legend and Northampton Street “hennery” next door to add For the next 30 years, the in Holyoke for his food and a house has stood for 137 chickens and eggs to their Tamburis poured heart entertainment. He was active years that touched the lives Baptist Village holdings. and soul into the Yankee in civic circles and his Inn of thousands and remains In 1900, Richard Hildreth Pedlar, adding properties became a center of Holyoke special in the minds and returned to England, and enlarging the building life. hearts of Holyoke residents. but by then his son John with the Hildreth house When the world-famous This story begins in 1880 was well-established in in the center and various Holyoke St. Patrick’s Day when a father and son, recent Holyoke, having served as wings off to the sides. “Gene” parade started in 1952, the emigrants from England, an Alderman in 1887, State bought ¾ of an acre of land Legislator in 1889, as an along Northampton Street attorney admitted to the in Holyoke. Richard Hildreth Bar in 1893, and his son John built the and justice of the Police two-family Queen Anne style Court in 1898. house in 1882. Richard and In 1919, Judge Hildreth John began work at the Farr was appointed by Governor Alpaca textile mill adjacent Calvin Coolidge to the local to the Skinner Silk Mill on the district court where he First Level Canal in Holyoke served until 1938, retiring at soon after their arrival in the the age of 87. Hildreth died in 1875. William in 1942 at the age of 90. His Skinner and John Hildreth daughter Fannie Hildreth, a would eventually become school teacher, lived in the associates as bank president house until 1947. When it was and clerk of the Peoples sold to Eugene Tamburi that Savings Bank years later. year, another long chapter Top left: 1873, April 7 – The first planned industrial community in the United States, the town of Holyoke (incorporated as a town in Shortly after the Hildreth of 1866 Northampton Street 1850) was incorporated as a city. It was one of only a handful of U.S. cities built upon a “grid plan.”. Top right: Hildreth House 1946. house was completed, the began with the introduction Right middle: Yankee Pedlar Inn 1948. Middle: Judge John Hildreth. Above: Yankee Pedlar Inn and Restaurant complex 2017 . THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S5

Tom,

Congratulations on saving more of The Pedlar than I have.

Above: PeoplesBank Banking Center (Renovated Hildreth House) 2019 Harry

Yankee Pedlar became of local investors. It was the place to watch the subsequently purchased by excitement and share the Martin J. Clayton at a public memories for years to come. foreclosure auction in 1995. In 1977, Frank Banks took He would be the last owner Family Owned & Operated over the Yankee Pedlar from and operator of the Yankee the Tamburis and continued Pedlar Inn which closed 917 Hampden St., Holyoke, MA serving thousands of its doors in December of visitors who came for the 2016. The Claytons sold the food, weddings, meetings, building to PeopleBank 539-9314 and other community in 2017. Since 1946 highlandbike.com events. Banks sold the Mon. - Fri. 8-6 • Sat. 8-5 Pedlar in 1990 to a group SEE LIVES ON PAGE S6

SEAMLESS DEVELOPMENT & CONSTRUCTION MANAGEMENT SERVICES

’ We are proud of our role in giving new life and purpose to this historic landmark and look forward to the next chapter of Holyoke’s history with PeoplesBank. 3118915-01

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OAKDALE DENTAL ASSOCIATES, P.C.

Welcome to the Neighborhood! Congratulations to PeoplesBank on the opening of Pedlar Banking Center! Best wishes from Dr. Manohar Lalchandani and the team at Oakdale Dental

Manohar Lalchandani D.D.S., MAGD 536-1782 • www.oakdaledental.com 1820 Northampton Street, Holyoke

BARRY J. FARRELL FUNERAL HOME

Congratulations to my friend Tom Senecal and the staff at PeoplesBank!

We look forward to another 35 years of working together. It is a pleasure to serve the Greater Holyoke Area with you! Thank you for your commitment to our community. James “Barry” Farrell Barry J. Farrell 1914-2002 and restored to begin a new LIVES ON life. What had been a home, CONTINUED FROM PAGE S5 and then a famous inn, would now be the newest banking After holding an auction of center for the contents of the Yankee PeoplesBank. It now has Pedlar on August 30, 2017, it a community room for wasn’t until July 10 of 2018 Circa 1984 Today 2019 public use and a number that the demolition of the of furnishings and other Barry J. Farrell Funeral Home property began. Outbuildings remembrances of the Yankee 2049 Northampton Street Holyoke, MA and additions to the building Pedlar that will help keep 413-536-3843 were devoured by heavy the history alive for years to www.barryjfarrellfuneralhome.com equipment, but the heart come. of the building, the original “Family owned and operated since 1984” Hildreth House, was saved - Wayne E. Phaneuf THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S7

Silk Manufacturer William Skinner PeoplesBank’s First President When the Williamsburg adjacent to the Farr Alpaca dam broke flooding the Mill Company textile mill along River Valley on May 16, 1874, it Holyoke’s upper level canal swept away William Skinner’s district. silk mill and most of the As one of the city’s most Top left: William Skinner. buildings of the mill village of important employers, and Top right: 1877 map of Holyoke: Skinnerville. The flood waters influential business leaders, Building # 35 is the Skinner Silk Mill. also partially submerged his William Skinner was selected own home. It was one of the as the first president of Right: Engraving of the Skinner Silk region’s worst disasters- 144 Peoples Savings Bank in Mill Co. 1880s. lives were lost and property 1885. Skinner employed up damage was estimated at to 3,200 workers in the mills. over $1,250,000. Skinner He successfully led the bank started over again in Holyoke through its formative years. Congratulations to moving there the soon after During his first ten years as the flood waters receded. president, deposits grew from PeoplesBank!! Over the next twenty years $74,803 to $482,103 in 1895. he would rebuild his silk Skinner continued his service DUNN & WILSON textile mill business into a with the bank until the year ATTORNEYS AT LAW major company in Holyoke’s before his passing in 1902. D & W planned water-powered William Skinner was also canal district. a major philanthropist to 480 Hampden Street | Holyoke, MA 01040 Born in London, England Holyoke institutions giving (413) 533-6800 | (413) 533-1468 – FACSIMILE in 1824, William Skinner generously to the Holyoke [email protected] | www.dunn-wilson.com emigrated to the United YMCA and spearheading Thomas N. Wilson ¡Se Habla Español! States gaining employment the drive to establish the 3118976-01 in Northampton in 1845 Holyoke Hospital on Beech at Valentine’s Dye House. Street. Skinner served as Three years later, he the Hospital Board’s first Thank you for preserving part of Holyoke’s history and teamed up with Joseph president. Built in 1868, his partnering with B & B Real Estate to provide our clients Warner in Northampton as flood damaged home in Warner & Skinner Co. and Haydenville, was moved to with the dream of home ownership in the ! manufactured sewing silk. 238 Cabot Street in Holyoke John Brunelle A few years later, Skinner in 1874. The impressive BNBrealestate.com Broker/OwnerBroker/O/ wner established a silk textile mill mansion, , [email protected] in Haydenville, part of the became the family’s Holyoke Offi ce: 413-535-1001 town of Williamsburg. The residence until 1959. It now Cell: 413-210-6448 1874 flood abruptly ended serves as one of the region’s 59 Cherry St., Holyoke, MA 01040 that business venture. premier historical sites, the Undaunted, Skinner brought Wistariahurst Museum.

Locally owned and operated. 3118928-01 his business to Holyoke Your hometown real estate agency. and re-built his silk empire - Joseph Carvalho III S8 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

Flood of 1955

Above: The Yankee Pedlar came close to being washed away during the flood of 1955. A FULL SERVICE LAW FIRM, EXPERIENCED & RELIABLE

Burton S. Resnic C. Barry Waite Mark Beauregard Congratulations John J. Driscoll to PeoplesBank for saving a Thomas G. Griffin Holyoke Susan Ribeiro Taylor Landmark Serving the Legal Requirements of George N. Beauregard Greater Holyoke since 1929 of Counsel Samuel Resnic (1899-1988)

PeoplesBank Building 330 Whitney Avenue, Suite 400, Holyoke, MA 01040 (413) 536-0653 • FAX: 413-536-4074 • EMAIL: [email protected] THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S9 1 2 Holyoke Parade and RoadRace

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1.) Roland and Clare Hobert and family in their Irish jaunting cart during the first St. Patrick’s parade in Holyoke in 1952. (COURTESY HOLYOKE HISTORY ROOM & ARCHIVES, HOLYOKE PUBLIC LIBRARY). 2.) U.S. Rep. Silvio Conte greets parade watchers as he marches down high street in the 1984 Holyoke St. Patrick’s Day parade. 3.) At steps of Holyoke City Hall, from left, Jacqueline Kennedy, James M. Curran, U.S. Sen. John F. Kennedy, John Begley, Daniel O’Connell, most Rev. Christopher Weldon, and Holyoke Mayor Samuel Resnick, at the St. Patrick’s parade. 4.) Some of the commonwealth’s and the nation’s most famous politicians and personalities have participated in Holyoke’s St. Patrick’s day parade since its inception. Here U.S. Sen. John F. and Jacqueline Kennedy pass the reviewing stand in the 1958 Holyoke St. Patrick’s parade. 5.) David Bartley at the Holyoke St. Patrick’s parade in 1972. 6.) Runners are seen at the start of the 25th annual Holyoke St. Patrick’s road race sponsored since its inception by PeoplesBank. (PHOTOS COURTESY OF THE REPUBLICAN).

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Welcome to the neighborhood, PeoplesBank & the Pedlar Banking Center!

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Securities offered through qualified registered representatives of MML Investors Services, LLC. Member SIPC. The Jamrog Group is not a subsidiary or affiliate of MML Investors Services, LLC, or its affiliated companies. OSJ: 330 Whitney Ave., Suite 600, Holyoke, MA 01040. Tel: 413-539-2000. CRN202108-251994

Congratulations PeoplesBank! Top: 1894 atlas of Holyoke. Middle: The first team. Right: William G. Morgan Congratulations PeoplesBank! D. E. BOURQUE & SONS, INC. Volleyball was invented across the

COMPLETE AUTOMOTIVE REPAIR street from Peoples Savings bank ■ Brakes -Tuneups -Tires ■ Computer Diagnostics ■ Electrical Service - A/C ■ Starter & Alternators in downtown Holyoke ■ State Inspections ■ Foreign & Domestic The Holyoke YMCA where director at the Holyoke YMCA. ✮ ✮ Quality Used Automobiles volleyball was invented In that year, he developed a 539-2552 shared a home with Peoples new game called “Mintonette” 1280 Dwight Street Savings Bank. In 1891, William a name that was changed to Holyoke, MA G. Morgan attended Mt. Volleyball in 1896 upon the Hermon Preparatory School suggestion of Professor Alfred in Northfield, Massachusetts T. Halstead. At the time the where he developed a game was developed, the friendship with James A. Holyoke YMCA building was Naismith who would later directly across the street from invent the game of . Peoples Savings Bank’s first • HOT DOGS • FRAPPES Naismith encouraged Morgan offices. Six years later in 1901, • BAKED BEANS • ICE CREAM to continue his education at Peoples Savings Bank moved Congratulations to the International Young Men’s into the YMCA block at the • SALAD • POPCORN PeoplesBank! Christian Association Training corner of High and Appleton • SOUPS • SODAS School (today’s Springfield Street expanding its office College) in Springfield, and banking space. Massachusetts. Kevin & Jennifer Chateauneuf - Owners - Joseph Carvalho II & 1597 Northampton St. Holyoke, MA 01040 413-532-5229 In 1895, Morgan was appointed physical education Wayne E. Phaneuf THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S11 Memories

framed extension on the back Lauren Tabin, of the old John Hildreth House. Thomas Senecal banking center manager It’s a case of balancing And in the front, in the old and assistant vice president the past and the future as Hildreth House that once was at PeoplesBank, is returning PeoplesBank puts the finishing the core of the Yankee Pedlar to where her grandmother restaurant, PeoplesBank has touches on its new banking worked as a waitress. built a community room center. Back then, it was the famous conference room furnished Thomas Senecal, president Holyoke landmark the Yankee with rescued knickknacks and CEO of PeoplesBank, went Pedlar. But starting Sept. 3 it’ll from the old Pedlar and with to the workshop to see how be the new PeoplesBank Pedlar woodwork from the Kenilworth restorers were coming with the banking center. Castle that was repurposed outdoor streetlights from the The new PeoplesBank office once in the Pedlar and has old Yankee Pedlar. at the Pedlar will replace ones been installed again in the new The 5-foot-tall Victorian- in the Elmwood and Highland building. looking fixtures, once lit with neighborhoods, ones managed “I think it is going to be gas and now converted to by Tabin, that are both more special for our customers,” electricity, are now installed than 40 years old. Tabin said. A Holyoke native, on the walkway leading to “I couldn’t wait for this to who’s worked for PeoplesBank PeoplesBank banking center happen,” she said. for nearly 24 years. built on the site of and using The old Pedlar was known Her grandmother, Virginia some of the original structure for its piano bar, its collection Harbilas, worked at the from the Pedlar. of eclectic artifacts and as restaurant in the 1950s and “We just think it’s the the scene of countless bridal 60s, telling tales of the famous gateway to Holyoke,” Senecal showers, reunions, wedding visitors and Holyoke regulars said when asked to talk about receptions and St. Patrick’s- she served. why the bank, in this age of related events over the years. The Pedlar restaurant fewer in-branch transactions, The new Pedlar will have a continued to be an important decided to build at the Pedlar. state-of-the-art banking center part of Tabin’s life. “It’s been a part of the complete with drive-thru lanes “Every shower if someone community for so long,” he said. featuring video teller terminals was getting married or having “We’re a hometown company. and a business office. a baby,” she said. “Every reunion It makes sense for us to do this.” Top: Lauren Tabin, Banking Center Manager and The banking functions are in people would just gather at the the rear of the old restaurant Assistant Vice President at PeoplesBank. Pedlar.” property in an addition meant Above: Thomas Senecal, President and CEO of PeoplesBank to pay homage to a timber- SEE MEMORIES PAGE S14 S12 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S13

HISTORY OF THE YANKEE PEDLAR AND PEOPLESBANK 1 3 13 10 12 15 6

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2 4 14 16 5 11

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1882-1909 1910-1959 1960-1999 2001-2019 1882 - John Hildreth (1851-1942) built a duplex house on corner of 1910 - The U.S. Census recorded Holyoke population as approx. 60,000. 1960 - Lewis J. Lamont became Peoples Savings Bank president and 2001 - Bank changed its name from Peoples Savings bank to Northampton and Beech Streets in Holyoke that was later to become the 1915 - Peoples had over $4.1 million in deposits and approx. $4.5 million served until 1971. PeoplesBank. And purchased their new 8-story headquarters building at 330 Yankee Pedlar Inn. in assets. 1966 - Peoples bought a home at the corner of Hampden and Pleasant Whitney Ave. overlooking I-91 in Holyoke for $11.6 million. 1885 - Peoples Savings Bank (original name of today’s PeoplesBank) Streets for its first branch office. 2007 - Douglas A. Bowen was appointed CEO and President of opened on St. Patrick’s Day March 17th (in Holyoke, MA) located in the 1917 - Peoples Savings Bank moved to 314 High Street. PeoplesBank and served until July 2016. Henry Frink became President of the Bank, serving until 1936. 1972 - Warren A. Rhoades became Peoples Savings Bank president and “Tilly Block” opposite Holyoke City Hall. The first president of the bank was 1920 - served until 1992. PeoplesBank had $1.5 billion in assets, and maintained William Skinner (1824-1902), owner of the Skinner silk mill in Holyoke. He 2008 – 1925 - Peoples grew to over $8.5 million in deposits and over $9.4 “Gene” Tamburi sold the Yankee Pedlar for “in excess of $1 million” 14 branches. served until 1901. Population of Holyoke approx. 28,000 in 1885; and was million in assets. 1977- the largest single producer of paper in the United States. (six building complex) to Frank Arthur Banks of South Yarmouth, “a career 2008-2018 - Received Awards for being one of the “largest Corporate 1936 - Ernest C. Hillenbrand served as President of the Bank until 1947. hotel man.” Charitable Contributors in Massachusetts for each year from 2008 to 2018 at 1886 - Peoples Savings had $74,803 on deposit after its first full year of the Annual Corporate Citizenship Summit. operation. 1945 - Successfully navigated through the turbulent years of the Great 1979 - The Holyoke Mall at Ingleside opened. Depression and World War II, Peoples continued to grow to over $12.6 2016 – The Yankee Pedlar Closed its doors in December. 1894 - Construction began on Kenilworth Castle in Holyoke. 1986 - The annual “Celebrate Holyoke” festival began at Holyoke Heritage million in deposits and over $14.3 million in assets. State Park. 2016 - Thomas W. Senecal became CEO and President of PeoplesBank. 1895 - Peoples had $482,103 in deposits and $501, 954 in assets. William G. Morgan invented the game of Volleyball at the Holyoke Y.M.C.A. 1946 - Holyoke Community College was founded by the Holyoke School 1990 – Frank Banks sold the Yankee Pedlar to a group of local investors. 2017 – PeoplesBank purchased the Yankee Pedlar Inn buildings for $1.2 Board, and was the first community college in Massachusetts. million in September. 2018 - The Population of Holyoke was 40, 358. 1901 - the Bank moved its corporate office to the Holyoke Y.M.C.A. 1992 - Joseph D. LoBello became Bank President and served until 2007. Judge John Hildreth home sold and became the Yankee Pedlar PeoplesBank has 20 offices in Massachusetts and four banking building at the corner of High and Appleton Streets. John Tilley became 1947 - 1993 - Mountain Park’s 1929 Carrousel was moved to Holyoke Heritage 2019 - the second President of Peoples Bank and served until 1909. Inn and home of new owner and restauranteur, Eugene Tamburi. Russell L. centers in Connecticut. Davenport became President of the bank and served until 1959. State Park with Peoples Savings Bank topping off the fund drive. 1905 - Peoples had over $1.7 million in deposits and over 1994 - Peoples had $458 Million in assets $1.8 million in assets. 1952 - The first Holyoke St. Patrick’s Day parade was held. 1995- Martin J. Clayton and family purchased the Yankee Pedlar and 1909 - John E. Clark became the third president of Peoples 1959 - Kenilworth Castle demolished, elements incorporated into the restored its prominence in the local hospitality industry. serving until 1920. interior of the Yankee Pedlar Inn.

1.) Judge John Hildreth, owner of the house that became the Yankee Pedlar. 2.) William Skinner, owner of the Skinner Silk Mill and the first president of Peoples Savings bank. 3.) Skinner Silk Mill in Holyoke. 4.) Peoples Savings Bank on 314 High Street, Holyoke (moved to that location in 1917) 5) The Yankee Pedlar Restaurant and Inn soon after being converted from the Hildreth residence. 6.) Photo of the first Holyoke St. Patrick’s Day parade in 1952. 7.) Kenilworth Castle in Holyoke ca. 1940s. 8.) The Yankee Pedlar with their iconic “Dobbin” the horse and wagon welcoming guests. 9.) Senator John F. Kennedy and wife Jacqueline at the Holyoke St. Patrick’s Day parade in 1958. 10.) Juggler at the start of the St. Patrick’s Day Road Race sponsored by PeoplesBank. 11.) PeoplesBank has sponsored many sports teams over the years. 12.) PeoplesBank headquarters on 330 Whitney Avenue, Holyoke. 13.) Yankee Pedlar undergoing renovations and conversion into a PeoplesBank facility. 14.) Part of the old Yankee Pedlar Inn being moved, donated to OneHolyoke for future housing. 15.) PeoplesBank President Thomas Senecal. 16. )The former Yankee Pedlar building being renovated for re-use by PeoplesBank. S14 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

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Call Today Above: Author Tom Clancy, recipient of the 35th John F. Kennedy National Award from the Holyoke St. Patrick’s Parade, at a press conference at the Yankee Pedlar in Holyoke Agawam: (413) 786-6410 on March 21, 1992. Greenfield: (413) 737-2439 Holyoke: (413) 532-0389 or (413) 536-5473 Meanwhile, PeoplesBank Springfield: (413) 733-1423 or (413) 737-3730 MEMORIES was looking to consolidate its Elmwood and Highland Ware: (413) 967-6241 CONTINUED FROM PAGE S11 branches into one modern Westfield: (413) 568-6141 He said the Pedlar’s location, banking center with the latest on Northampton and Beech technology and room for streets near a major highway financial advisers and other exit, makes it a major gateway services. to Holyoke. PeoplesBank bought the www.bhninc.org Senecal said he’s taking property from the Claytons 3119369-01 special care with the signs and in 2017. landscaping. The new branch Those branches, Elmwood will be attractive and stand at 596 South St. and Highland out, but not too much as to at 825 Hampden St., will close overpower the neighborhood. as far as having a staffed It also doesn’t look like the office, but will continue as    Pedlar with its barn-red color. PeoplesBank locations with Senecal had the building ATMs. colored in a neutral off-white to The banking office is in a match it’s original appearance. new-construction timber The Yankee Pedlar was built in framed section in the back of 1882 as the home of Judge John the preserved Hildreth House. Hildreth. Ironically, Hildreth The Hildreth House is now a was in a leadership position in conference room available to the bank that later grew into PeoplesBank and to outside PeoplesBank. organizations for free during After Hildreth died, the banking hours. It’s paneled family sold the property in the with wood saved from the 1940s to Eugene and Catherine Kenilworth Castle mansion in ĶŸOĶʿÌÞǣǼŸNjÞOʿÞŘŘŸɚǼÞɚs Tamburi who converted it into a Holyoke, reused in the Pedlar restaurant. and now reinstalled in the bank ǼŸŘsŸ¯ËŸĶɴŸĨs˅ǣŎŸǣǼǼNjɚsĶs_ONjŸǣǣNjŸ_ǣʰƻsŸƼĶsǣDŘĨÌǣǣȖOOsǣǣ¯ȖĶĶɴ Frank and Claire Banks building. OŸŎEÞŘs_ĶŸOĶʰÌÞǣǼŸNjÞOÞŘ¯NjǣǼNjȖOǼȖNjsɠÞǼÌŎŸ_sNjŘEŘĨÞضÞŘŘŸɚǼÞŸŘǣʳ bought the Yankee Pedlar in On the walls will be stained ǣɴŸȖNjŘsÞ¶ÌEŸNj¯ŸNjɠsĶĶŸɚsNjOsŘǼȖNjɴʰ˵˓rOŸŘ¶NjǼȖĶǼsǣɴŸȖŸŘǼÌÞǣ 1977. They added the Garden glass windows, the famous ɠŸŘ_sNj¯ȖĶOÌÞsɚsŎsŘǼʳǻÌŘĨɴŸȖ¯ŸNjƼɚÞضǼÌsɠɴǼŸËŸĶɴŸĨs˅ǣ¯ȖǼȖNjs Room, the Herb Terrace and “Hunter” glass from the Pedlar, Simone’s to the property ǼŸŘsŸ¯ŸȖNjƼNjŸȖ_sǣǼĶŘ_ŎNjĨǣʵ and one promoting the Opera The Clayton family, led by House that was once part of the Marty Clayton, bought the Pedlar. The banking office will restaurant in 1995. The Claytons be decorated in “old Holyoke”, are also in the insurance paintings commissioned by business in Holyoke. PeoplesBank. But the Claytons had a hard Senecal said Chauncey the time making a go of it, closing Butler, a statue that once stood the Pedlar intermittently or only in the restaurant, is coming opening it for banquets. home to the bank as well. ËŸĶɴŸĨsµǣ˓rĶsOǼNjÞOʿ˨˨ǢȖ¯¯ŸĶĨǢǼNjssǼʰËŸĶɴŸĨsʰō˟ˠ˟ˣ˟ʿɠɠɠʳ̶s_ʳOŸŎʿʹˣˠˢʺˤˢ˥˚˨ˢ˟˟ They tried and failed to find a restaurant operator to buy it. SEE MEMORIES PAGE S16 THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S15

Above: Author Tom Clancy, recipient of the 35th John F. Kennedy National Award from the Holyoke St. Patrick’s Parade, at a press conference at the Yankee Pedlar in Holyoke on March 21, 1992.

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At Charter Oak Financial, we are committed to providing the guidance you need to help reach your financial goals. Our financial professionals work to earn your trust delivering custom insurance solutions and sharing your financial priorities. To take a step toward building your financial future, contact us today.

Charter Oak Financial 413-887-3265 330 Whitney Avenue, Suite 600 Holyoke, MA 01040 www.charteroakfinancial.com

A general agency of Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111-0001. Not a subsidiary of MassMutual or its affiliated companies. Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111, and its affiliated US insurance companies. Securities and investment advisory services offered through MML Investors Services, LLC, Member SIPC® and a MassMutual subsidiary. Supervisory Office: 330 Whitney Avenue, Suite 600, Holyoke, MA 01040. 413-539-2000. CRN201909-169729 S16 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

Thank you and congratulations to PeoplesBank for your continuing community focus by capturing and preserving the history of Holyoke!!

MARTIN J. CLAYTON INSURANCE AGENCY, INC Providing Quality Service for over 50 years (413) 536-0804 1649 Northampton Street, Holyoke, MA 01040 www.mjclayton.com 3119046-01 Business. Home. Auto. Life. Full Financial Planning.

Congratulations to PeoplesBank on the new Pedlar Banking Center!!

Mass Surgical Above: Jeff Clayton Supply LLC was clearing the building out MEMORIES for the remodel. Eugene and Catherine Where Our Customers Send Their Friends CONTINUED FROM PAGE S14 Tamburi converted the old 249 High Street Holyoke, MA 01040 3119270-01 413.532.1401 Hildreth mansion into a restaurant in 1947. Jeff Clayton Frank and Claire Banks Jeff probably shouldn’t take bought the Yankee Pedlar in Congratulations from one of Holyoke’s newest Businesses Exit 16 from Interstate 91 to get 1977. The Bankses added the to one of it’s oldest Businesses to work at the Martin J. Clayton Garden Room, the Herb Terrace insurance Agency. and Simone’s, “a small French The more direct route would bistro restaurant named after be Exit 17A. the longtime French-Canadian But Exit 17A wouldn’t take employee, Simone Patenaude,” him past the Yankee Pedlar, according to an online history. the restaurant that his family Clayton said his father, Martin, owned for 22 years before expanded the building after selling the buildings and land buying it as well. to PeoplesBank in 2017 for $1.16 The Claytons experimented million. with not having the facility as Two years of design and a restaurant but instead just construction followed and on having it open for banquets. Sept. 3 PeoplesBank will open Then they reopened the 679 Main Street, Holyoke, MA its new Pedlar banking center restaurant for a short time at the site, having retained the before closing it in December portions of the old Hildreth 2017 forever. “It was just a large PeoplesBank, Thank You for Being House as a community room place to maintain,” he said. and conference center. “Taxes in the city are very high. “I pass it every day, it looks We just kept putting more a Strong Community Leader! great, it really does,” he said. money into it.” PeoplesBank has transformed They showed the building to the restaurant and hotel site restaurateurs. None bit. into a new, state-of-the-art, Expenses mounted while A special shout out to Victor Rodriguez banking center complete with the Claytons looked for an drive -up video teller and a appropriate buyer. For Making Mortgages So Easy!! collection of memorabilia from “When PeoplesBank the restaurant. That includes approached us, we saw they an “Opera House” stained glass weren’t going to destroy the Beth Brogle ABR, GRI, CRS Home Offi ce 534-0101 • Cell: 626-6753 piece Clayton saved from building,” Clayton said. “We [email protected] Representing Sellers and Buyers successfully in the Pioneer Valley since 1987 the auction his family held in were able to keep the building August of 2017 as PeoplesBank on this corner to shine.” THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S17

The family was able to “The Claytons did the best preserve little pieces of the they could,” he said. “They could Pedlar. The horse that was have sold to anyone. That’s once outside is now at the important to note.” Holyoke Merry-Go-Round. Dinosaur tracks long stored in the basement are now at the Barbara Bernard In its heyday, would-be brides Children’s Museum. who wanted their wedding receptions at the Yankee Pedlar David K. Bartley had to reserve the room years The old Yankee Pedlar was before the I-dos, says Barbara site of many dinners, banquets Bernard, a columnist for The and civic engagement. Republican, former broadcaster But one sticks out in the and longtime Holyoke resident. memory of David K. Bartley, “There were magnificent Ward 3 Councilor. things happening,” she said. The North Carolina was in town fancy things were just lovely. to play in the Tip-Off Classic But the restaurant wasn’t basketball game and the stuffy or unapproachable. legendary Dean Smith was “There was a comfortable speaking at the pregame feeling about it,” Bernard said. “Friends of Holyoke Basketball “You knew the waiters and Dinner”. waitresses.” The program included a The Pedlar was the site of coach’s Q and A during which countless business meetings, Smith got hit with a very civic breakfasts and for events specific coaching question surrounding the annual St. about a very specific decision Patrick’s Parade. PeoplesBank, he’d made in a game years which has now redeveloped before. A decision that the property into a new evidently screwed up the point banking center, hosted many of spread for the questioner. its meetings there. “(Coach Smith) didn’t know During many of those years, what to do,” Bartley said. “He the dining room filled every got the heck harangued out of single noontime with lunch him by a guy who might have diners. The bar was a popular lost a few bucks on a bar bet.” after-work stop off and the It fell to Bartley’s father, Pedlar featured entertainment. the former Speaker of the Bernard remembers men Massachusetts House and gathering there for regular Holyoke Community College poker games at the Pedlar President David Bartley, who was serving as MC that night to “It was just the place to go,” get the evening back on track. she said. Most longtime Holyoke residents have a memory or financial institution. It was that two of the Yankee Pedlar when Victor H. Rodriguez Sr. kind of place and it left a hole it was a restaurant. Everyone in Holyoke, and many in the heart of Holyoke when it “It was just a wonderful place,” people in the surrounding closed. Bartley, whose district ends just area have their favorite Yankee I am so proud to be a part across the street, said. Pedlar memories. Although I of PeoplesBank and the new Bartley chaired the city grew up in Springfield, I knew Pedlar Banking Center. History council committee that that the Yankee Pedlar and will live on and I think new approved the PeoplesBank Holyoke were intertwined. memories will be connected project at the site. When I bought my house in with this innovative office. Over “I think that everyone Holyoke over ten years ago, and over, I see the excitement involved with this project I learned just how much. For of first time homebuyers or should take a bow,” he said. some of my friends, their first parents going through one of “I think it’s going to be a real job was at the Yankee Pedlar my financial literacy workshops proud memory for the city of working as a waitress or in and realizing that they too Holyoke.” the kitchen. I know other have the power to control their The restaurant and banquet Holyokers that had their lives and realize the American house will be missed. But wedding reception there, dream. These will be some of Bartley said most Holyokers retirement parties, and a bunch the new memories associated know that it had become of other family events. I had with the Pedlar Banking Center increasingly difficult for the Top: Barbara Bernard the privilege to visit the Yankee and I am sure that there will be Clayton family that owned Left center: : Victor H. Rodriguez Sr. Pedlar on numerous occasions many others. I know for a fact the old Pedlar to make money when working for another Above: David K. Bartley there. SEE MEMORIES PAGE 18 S18 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

and landscaped area for the One Holyoke banking center. MEMORIES PeoplesBank bought the old So PeoplesBank offered it to CONTINUED FROM PAGE S17 Yankee Pedlar site from the anyone who would move it. Clayton family in 2018. Included that our customers are really OneHolyoke took them up on with that purchase was this going to be amazed when they the deal and in June of 2018, house built in 1923. Previous try our VideoBankerITM and OneHolyoke moved the house owners of the Pedlar bought that alone is going to create to its new site at a cost of it in 1973 and used it as part of a memory: “I remember that I $160,000. the inn. was at the Pedlar the first time I “That’s a real part of Holyoke Most recently, it’d been used tried a VideoBankerITM!” history that otherwise would as office space. Top left : Workers prepared a building at 1850 Northampton Street for relocation to Victor H. Rodriguez Sr., Mortgage have ended up in a dumpster,” The old house didn’t fit into Pine Street. The building, part of the now-defunct Yankee Pedlar Restaurant and Inn, Consultant, PeoplesBank, NMLS # 523353 said Michael J. Moriarty, PeoplesBank’s plans. It sat was moved to a lot at 278 Pine St., where it will be converted to housing by president of OneHolyoke CDC. on land that is now parking OneHolyoke CDC. (DRONE PHOTO BY PATRICK JOHNSON) Above: Vintage postcards

A BIG thank you to PeoplesBank for saving “This project hits three duplex will be worth. fields that we care about. Moriarty said the this rich piece of Holyoke history. This neighborhood gains by project is worth it because converting what had been a improving housing stock in long-vacant multifamily and a neighborhoods is the most vacant lot into modern owner- effective way to improve occupied housing.” neighborhoods and stave off The renovated home will decay and disuse. be energy efficient as well, And home ownership is Professional & dependable installation, servicing, repairs so the new residents will be an effective antipoverty and inspection of automatic fi re sprinkler systems. able to live comfortably and tool, giving a family a stable William J. Rhodes, President economically, he said. place to live and a long-term 20A Turnpike Industrial Road • Westfi eld, MA • 413-642-3287 In the past year, workers connection to the community. were able to update heating The buyer must meet and other mechanical systems,” income guidelines and must Moriarty said. live in the home for 15 years. CMS LANDSCAPING The upcoming full-interior The new owner must also rent renovation will cost $200,000 the other unit to someone also wants to congratulate PeoplesBank total for both units. of low to moderate income That cost will be much more and keep doing so for 15 years. on the opening of the Pedlar Banking Center!!! than the expected $225,000 to “It’s an asset builder for $250,000 market value of the them,” Moriarty said. “And for home and the house will sell the buyer, the rental income “A More Personal Approach to Lawn Care” to a qualified buyer at an even is a nice addition to their 3118922-01 because one size does not fi t ALL! steeper discount, Moriarty household budget. We prefer said. this model rather than splitting Family owned and operated OneHolyoke received federal the building up and selling it for over 40 years!! Home investment Partnership as a condominium. The buyer Proudly serving Western Mass and most Northern Ct towns Funding as a subsidy and always has an income to pay for both Residential and Commercial properties. gets private donations. But that mortgage. They never lose why spend more on the the house.” www.cmslandscaping.com renovations than the finished THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S19

Technology Ensures That Amazing Customer Experiences Will Return to The Pedlar Once upon a time, an amazing customer experience at the Pedlar involved the Baked Scrod or the Yankee Pot Roast. Now new and innovative technologies are cooking up a host of new amazing experiences for PeoplesBank Pedlar Banking Center customers. The newly renovated and environmentally friendly building had many unique innovations baked into its construction, including walls that breathe (see “Making The Pedlar Green…”). Although many of those technologies will not be apparent to customers, the VideoBankerITM will be. PeoplesBank has introduced the VideoBankerITM technology at the new Pedlar Banking Center. The VideoBankerITM will allow bank associates, housed at a central location, to remotely serve customers at several locations via interactive technology (two-way video and audio) and enhanced machine capabilities. “VideoBankerITMs provide our customers with highly personalized service during hours that extend beyond the normal banking day,” explained Aleda Amistadi, Senior Vice President for Retail and Operations at PeoplesBank, “and they can perform almost all transactions available inside a banking center.” The Pedlar Banking Center’s VideoBankerITMs are available from its new drive-thru lanes. It is the first PeoplesBank Banking Center to employ this technology. Thank You To PeoplesBank for keeping your strong Holyoke roots by restoring this wonderful iconic building.

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Making the Pedlar Green for St. Patrick’s Day and the Other 364 Days of the Year “Community banks are not known for building The Pedlar Banking Center’s specific environmentally friendly offices,” observed Lauren 6. Building materials that have low or zero Tabin, Manager of the new Pedlar Banking Center green attributes include: Volatile Organic Compounds and are sourced in Holyoke, “but PeoplesBank is, and the new 1. The reuse of the existing Yankee Pedlar locally where possible. Pedlar Banking Center is our fourth green building.” (historic Hildreth House), which provides many According to Ms. Tabin, PeoplesBank will apply for environmental benefits, as it: 7. Windows that are placed strategically to allow LEED® certification in the near future. Currently, a. Avoids development of new land employees (and visitors) views of the outdoors PeoplesBank has built, and operates, three green b. Keeps more demolition materials from and access to quality sunlight throughout the going to landfills offices: 300 King Street in Northampton, a LEED® day. Gold-certified office; 547 Memorial Avenue in West c. Reduces the use of new raw materials Springfield, a LEED® Gold-certified office; and 1051 d. Allows for the restoration of a historically 8. The use of many materials in the exterior St. James Avenue, a LEED® Silver-certified office relevant site and preserves it for future envelope that help push use of environmentally generations in Springfield, which also was awarded the city of friendly products into the mainstream, Springfield’s GreenSeal because of its innovation 2. The conversion of much of the site from specifically: and the fact that it was the first building with the impermeable surfaces to permeable, which a. Mineral wool (a naturally occurring material LEED designation in the city. allows water runoff to be controlled on-site, created by melting rock, blown into a batt According to the U.S. Green Building Council, through natural processes. material, similar to cotton candy!), which is LEED, or Leadership in Energy and Environmental used in lieu of plastic foam board insulation, Design, certification means healthier, more 3. The use of indigenous plants on the site, productive places; reduced stress on the which require little irrigation. both in the exterior wall assembly and below environment, through energy- and resource- the concrete slab. This keeps plastic foam out 4. Low-flow fixtures, which are used throughout, efficient buildings; and savings from increased of landfills. as well as individual point-of-use water heaters building value, higher lease rates and decreased b. Siding that is made from recycled coal ash, that eliminate inefficient water tanks. utility costs. which is a post-process material. “We certainly raised the bar on this one,” noted 5. Building mechanical systems that utilize Ms. Tabin. “We were able to preserve an iconic and highly efficient boilers and condensing units 9. The exterior wall assembly, which is highly historic part of the community and renovate and to heat and cool the building, and employ an efficient and allows for the flow of air vapor in upgrade the facility, so that it is environmentally energy-recovery ventilator for the fresh air two directions, meaning the wall will “breathe” friendly.” system to reduce heat loss when providing throughout the year, leading to a cleaner indoor makeup air. environment. S22 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

Quality Care That Keeps Our Community Strong welcomes our new neighbor PeoplesBank! Together, we’ve committed to providing Preserving a part of Holyoke’s history and a place superior attention to all our residents for over 125 years! to experience the future of community banking.

Top : Kenilworth Castle in Holyoke ca. 1940s. Left : Stained glass window “The Hunter”. Right : Decorated wood paneling from Kenilworth in the new Pedlar Banking Center. Holyoke’s Kenilworth Castle Remembered Our board-certified providers are proud to support our community. Through Artifacts

Kenilworth was a stone E.C. Taft’s daughter, Lucretia castle built in 1894 as a (Taft) Flagg who died in 1957. Holyoke Medical Center is a nationally-accredited hospital summer home by Edward C. In 1959, the Holyoke Water and is the first and only hospital in Western Massachusetts Taft on an artificial mound at Power Company purchased to obtain the prestigious accomplishment of becoming the junction of Northampton the building for $45,000 and it certified in the ISO 9001:2015 Quality Management System. Street and the “Northampton was subsequently demolished Highway.” Elevated above the to make way for the power This full-service hospital provides a complete line of surrounding neighborhood, company’s new office inpatient and outpatient medical and surgical services, its placement enabled building. Eugene Tamburi including an award-winning stroke service. the owners to have an purchased artifacts from unobstructed view of the Kenilworth and incorporated surrounding landscapes them into the Yankee Pedlar Experience the new standard and vistas. Taft’s stone castle Inn and Restaurant including in patient care! was named after the famed decorated wood paneling and Kenilworth Castle in England the highly regarded stained- and was designed along the glass window, “The Hunter.” same lines, although only These artifacts have been one-third the size. The Taft’s preserved by PeoplesBank soon made it their permanent and have been incorporated residence. into their newly renovated 575 Beech Street • Holyoke, MA 01040 • 413.534.2500 Taft was one of Holyoke’s PeoplesBank Pedlar Banking first paper manufacturers Center on the site of the

3119466-01 and considered to be “one of former Yankee Pedlar Inn. HolyokeHealth.com the early builders of the city.” The last Taft to live there was - Joseph Carvalho III THE REPUBLICAN | MASSLIVE.COM PEDLAR BANKING CENTER SUNDAY, SEPTEMBER 8, 2019 | S23 Celebrate • Free food and beverages from: The Log Cabin, Hamel’s / Summit View, The Dam Grand Opening Celebration Café, and others • Family fun activities including face painting courtesy of local businesses. for the new Pedlar Banking Center • Announcement of the 2020 Grand Marshal of the Holyoke St. Patrick’s Parade at 2:00 p.m. Preserving a part of Holyoke’s history and a place to experience the future of community banking. Tour • See the renovated Yankee Pedlar Hildreth House building • Learn about its new environmentally friendly September 14, 2019 attributes and construction • Experience our newest banking technology: 1:00 to 4:00 p.m. VideoBankerITM, (interactive teller machine) 1866 Northampton Street, Holyoke, MA Enter to Win Live Remote Broadcast by • Patriots Tickets • Bruins Tickets • Six Flags Passes • And more

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413-538-9500 bankatpeoples.com7 time winner of Best Local Bank Best Mortgage Lender - 8 years in a row

Member FDIC For more information, please visit: bankatpeoples.com/pedlarbankingcenter Member DIF 2020201920182017201620152013 20202019201820172016201520142013 7 time winner of Best Local Bank Best Mortgage Lender - 8 years in a row We congratulate PeoplesBank on the NEW Pedlar Banking Center and restoring a remarkable piece of Holyoke’s history!

To Advertise: 413-788-1250 • To Subscribe: 413-788-1100 S24 | SUNDAY, SEPTEMBER 8, 2019 PEDLAR BANKING CENTER THE REPUBLICAN | MASSLIVE.COM

Congratulations PeoplesBank, on the opening of your new Banking Service Center!

You have reached the finish line!

We’ll see you at the biggest homecoming weekend of the year, March 21-22, 2020 3118978-01