CALL FOR PAPERS

2016 Academy of Science World Marketing Congress July 19-23, 2016 IESEG School of ,

Marketing at the Confluence between Entertainment and Analytics Submission deadline: October 24th, 2015

Conference Program Co-Chairs: Catherine Demangeot Jean-Luc Herrmann David J. Ortinau IESEG School of of , University of South Florida, Management, France France USA [email protected] [email protected] [email protected]

Paris, which welcomes the Academy’s 2016 World Marketing Congress, is replete with leisure activities and hedonic stimulations, reminding us of the growing role of experiences and entertainment in consumers’ daily lives. Marketing practices that deliver entertainment as part of the value proposition (e.g. sponsorship, brand placement, gamification) are less information-based, more interactive or embedded, and part of our lives forever more. Meanwhile, consumers use the internet, social media, and online communities across more devices and situations. Using price comparisons, online word of mouth, online auctions, they discriminate between marketers and offers. They switch between online and offline channels for information search and transactions. In turn, marketers take advantage of big data to develop new models of consumer behavior and refine their strategies and offering.

The rise of experiential and analytical capabilities affects consumer and marketer behavior, raising the question of how these new capabilities impact the creation of utilitarian and hedonic value, an issue of equal concern to the -to-consumer, the business-to-business and the social marketing arenas. The co-chairs of the 19th AMS World Marketing Congress invite scholars across all disciplines within marketing to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly colleagues to ponder whether the role of utilitarian value is decreasing in importance for marketers and customers. Further, we invite colleagues to submit their theoretical work, results and suggestions for special sessions across the range of themes which our discipline is concerned with, as reflected in the many topics spanning the WMC tracks.

THE CONGRESS The 19th AMS World Marketing Congress will take place at IESEG School of Management’s Paris campus, situated within the Grande Arche of La Défense, in sight of the Arc de Triomphe. La Défense is Paris’s business district and ’s largest business hub. It is located just 50 minutes from the Charles de Gaulle International Airport with easy access via the Air France Les Cars, the metro, and RER. The congress will consist of presentations of peer-reviewed papers, special sessions, panel discussions, and plenary sessions. To participate, submit competitive papers or special session proposals (electronically) using the electronic conference management system for the appropriate track chair. Papers will be subjected to formal double blind peer review. Papers or special session proposals may be submitted to only one track.

We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science and the World Marketing Congress.

For further information, see the Congress home page: http://www.ams-web.org/events/event_details.asp?id=636154&group=. For detailed information on preparing your submission, go to: http://c.ymcdn.com/sites/www.ams- web.org/resource/resmgr/AMS_Submission.pdf.

The program team welcomes all ideas for presentations, workshops or other sessions that may be of interest to congress attendees. Please contact any of the program co-chairs with your ideas.

Submissions open August 1, 2015. AMS home: www.ams-web.org.

1 Communication (traditional 10. Fashion and/or Luxury Marketing 19. Sponsorship-linked Communication and/or forms) Gwarlann de Kerviler Product Placement Laurie Babin IESEG School of Management Bettina Cornwell University of Louisiana at Monroe [email protected] University of Oregon [email protected] Joy Kozar [email protected] Claas Christian Germelmann Kansas State University Pascale Quester University of Bayreuth [email protected] University of Adelaide [email protected] 11. Marketing in Emerging Markets [email protected] 2. Branding and Brand Management Gregory Kivenzor 20. Supply Chain Management, Channel Géraldine Michel University of Connecticut and/or Distribution Marketing IAE de Paris [email protected] David Grant [email protected] Altaf Merchant University of Hull Julie Guidry Moulard University of Washington [email protected] Louisiana Tech University [email protected] Gilles Paché [email protected] 12. Marketing Research: Methods, Measures, Aix Université 3. Business-to-Business Marketing Analytics and/or Big Data Research [email protected] Jill Attaway Joe Hair, Jr. 21. Tourism, Hospitality and/or Entertainment Illinois State University Kennesaw State University Marketing [email protected] [email protected] Alain Decrop Mitch Griffin Marko Sarstedt Université de Namur Bradley University OVGU Magdeburg [email protected] [email protected] [email protected] Christine Petr 4. Cause- and Health-related Marketing and 13. Marketing Strategy IMABS - Université de Bretagne Sud Consumer Well-being Charles Blankson [email protected] Karine Gallopel-Morvan University of North Texas 22. Wine and/or Food Marketing EHESP School of Public Health [email protected] Kenneth Deans Karine.Gallopel-Morvan@.fr Bernard Pras La Rochelle Janet Hoek Université Paris Dauphine & ESSEC Business School [email protected] University of Otago [email protected] Nathalie Spielmann [email protected] 14. New Product (Service) Innovations, NEOMA- Campus 5. Children, Family and/or Senior Marketing Creativity, Pricing and/or Customer Value [email protected] Joel Brée Emmanuelle Le Nagard-Assayag 23. Doctoral Colloquium Université de Caen & ESSCA Ecole de Management ESSEC Business School John B. Ford [email protected] [email protected] Old Dominion University Bertrand Urien Sandrine Mace [email protected] Université de Bretagne Occidentale ESCP Europe Marie-Hélène Fosse-Gomez [email protected] [email protected] Université 2 6. Consumer Decision Making 15. Personal Selling and Sales Management [email protected] Dipayan Biswas William Locander 24. Special Sessions University of South Florida Loyola University New Orleans Catherine Demangeot [email protected] [email protected] IESEG School of Management Philippe Odou Greg Marshall [email protected] Université de Reims Champagne Ardennes Rollins College Jean-Luc Herrmann [email protected] [email protected] University of Lorraine 7. Cross-cultural, Multicultural and/or 16. Relationship/Services/Customer [email protected] International Marketing Relationship Marketing David Ortinau Chris Pullig Diana Haytko University of South Florida Baylor University Florida Gulf Coast University [email protected] [email protected] [email protected] Katharina Zeugner-Roth Annie Liu Accepted Special Sessions: IESEG School of Management Texas State University 1. AFM/AMS Special Session on Social [email protected] [email protected] Marketing 8. Digital and/or Internet Communication 17. Retailing (online - offline) Adilson Borges Paul Ballantine Eleonora Pantano NEOMA-Reims Campus University of Canterbury Middlesex University [email protected] [email protected] [email protected] 2. Meet the Journal Editors Jean-Francois Lemoine Ingrid Poncin OC Ferrell Université de Paris 1 Panthéon Sorbonne Université Catholique de Louvain (UCL) -LSM Belmont University [email protected] [email protected] [email protected] 9. Ethics, Social Responsibility, Environmental 18. Social Media Marketing and/or Sustainable Marketing Yuping Liu-Thompkins Ronald Hill Old Dominion University Villanova University [email protected] [email protected] Karine Raïes Valerie Swaen INSEEC Business School Université Catholique de Louvain & IESEG [email protected] [email protected]