June 9-11, 2019 Paris Las Vegas

WESTERN RoofingEXPO

REGISTRATION SPONSORS

CLEASBY

WESTERN JUNE 9-11, 2019 RoofingEXPO PARIS LAS VEGAS REGISTER ONLINE WESTERNROOFINGEXPO.COM INTRODUCING WESTERN CLEASBY RoofingEXPO JUNE 9-11 PARIS LAS VEGAS

05 SCHEDULE OF EVENTS 22 THE ROOFING GAMES ™ Complete schedule of events for the Western Roofing WSRCA & Malarkey Roofing Products ® will once again Expo 2019. Be sure to study the tailored seminar team up to showcase the annual steep-slope nailing schedule made specifically for CONTRACTORS! competition. Throw your hat into the ring and compete!

06 EXHIBITOR LISTINGS 26 EXHIBIT FLOOR PASS Sit, mingle and engage with exhibitors on the exhibit Contractors, Architects, Engineers, Consultants and all show floor. LEARN about the latest industry innova- Media can attend both days on the exhibit floor for FREE! Imagine an adhered roof system with: tions. Bring more meaning to your Expo experience by Pick up your badge at ‘Will Call’ and avoid the lines by attending LIVE DEMONSTRATIONS starting every hour! registering online at WesternRoofingExpo.com No VOCs | No odors | No temperature restrictions | No flash-off times 09 WELCOME PARTY & AUCTION DOWNLOAD THE APP! Join us as we kick off the 45th Annual Western WESTERN ROOFING EXPO Imagine an adhered roof Roofing Expo! Opening day events include the Davis Memorial Foundation Golf & Sporting Clays Tourna- system that doesn’t use ments, followed by our Welcome Party and Live- WESTERN ly-Silent Auction. FREE to all Exhibitors and WSRCA Roofing Members! *Badge Required **$40 Ticket fee for EXPO an adhesive at all! non-members.

11 SEMINARS & EVENTS The Western Roofing Expo has expanded its offerings ™ Introducing RapidLock (RL ) Technology – an adhesive-less membrane attachment system powered by to 20 seminars! Earn CEU’s and educate yourself on VELCRO® Brand Securable Solutions. RapidLock Technology utilizes a hook and loop attachment mechanism to industry best practices. EXPLORE the complete create a revolutionary, productivity-boosting commercial roofing installation technique. Using an optimized Scan here fleece backing on Carlisle’s FleeceBACK® membrane as the “loop” and coupling it with a specialized facer on to view the seminar and event schedule on page 11. the topside of Carlisle’s Polyiso insulation as the “hook,” the RapidLock system offers a variety of features RapidLock (RL) 21 System Sheet and benefits, including: 21 ENTERTAINER: DAVE COULIER REGISTER ONLINE DAVE COULIER is perhaps best known as “Joey” from » Wind uplift ratings comparable to traditional adhered single-ply systems WESTERNROOFINGEXPO.COM » Excellent resistance to hail and punctures the hit ABC television series, Full House, which aired » Membrane options: 115-mil FleeceBACK RL EPDM, 115-mil FleeceBACK RL TPO for eight seasons. (1987-1995, with 192 episodes » Polyiso options: 2.0" InsulBase® RL, 0.5" SecurShield® HD RL produced) Dave followed this success by hosting his second prime-time hit series, America’s Funniest Winner of Best Commercial Product at the 2018 International Roofing Expo! PRESENTED BY People, which ran on ABC for four seasons. Dave also WESTERN STATES hosted ABC’s World’s Funniest Videos and his own ROOFING CONTRACTORS ASSOCIATION series, Out of Control for Nickelodeon. Highly regarded 356 Digital Drive - Morgan Hill, California 95037 (650) 938-5441 - www.WSRCA.com for his voice-over talent, Dave’s additional credits www.WesternRoofingExpo.com include many Saturday morning cartoon favorites. Experience the Carlisle Difference | 800-479-6832 | www.carlislesyntec.com

Carlisle, RL, FleeceBACK, InsulBase, and SecurShield are trademarks of Carlisle. VELCRO® and VELCRO® design are registered trademarks of Velcro BVBA. © 2019 Carlisle. WESTERN ROOFING EXPO | 3 Sometimes a roof is more than a roof SCHEDULE OF EVENTS MESSAGE FROM WSRCA PRESIDENT SUNDAY | JUNE 9, 2019 WESTERN STATES 7:30am Golf Tournament (Revere Golf Club) ROOFING CONTRACTORS ASSOCIATION 9:00am Sporting Clays Tournament (Pro Gun Club) 8:00am-7:00pm Registration Open 3:00pm-4:45pm • Expansion of Women in Roofing – A Man’s View Tom Asbury - Summit Roofing Services Followed by the National Women in Roofing (NWiR) Networking Reception Manteca, California 5:00pm-7:30pm Welcome Party & Lively-Silent Auction MONDAY | JUNE 10, 2019 I would like to formally invite all of you to the 45th Annual 8:00am-6:00pm Registration Desk Open Western Roofing Expo - the greatest regional roofing Expo in the 8:45am-10:00am • RoofersCoffeeShop.com - Influencers Panel: Immigration and Labor country. This year we will once again be in Las Vegas, Nevada at (H.Ellsworth/C.Antis/R.Gutierrez/M.Hicks/M.Holencik/M.Stout/W.Marvin) 8:45am-10:00am • Commercial Vapor Retarders: Challenges and Solutions the Paris Hotel and Casino, located in the heart of the Las Vegas (Darren Perry, SOPREMA) Strip. 8:45am-10:00am • Fire Resistance: Lessons from the 2017 Northern California Fires and Elsewhere (Philip Dregger, Technical Roof Services) 8:45am-10:00am • The 5 Key Contract Provisions Needed to Defend Against OSHA Citations Mark your calendars for Sunday, June 9th – Tuesday, June 11th (Trent Cotney, Cotney Construction Law) and join your fellow roofing industry contractors, manufacturers 8:45am-10:00am • Silica: A Health and Safety Overview (Chris Woods – NRP, HMT, HSO) 10:00am-1:00pm Western Roofing Expo 2020 - Booth Draw and associates. Thanks to the overwhelming support by our 10:15am-11:30am • White Roofs, And Winter-Time Heating Climates, and the Real Risks of industry exhibitors, our exhibit floor is completely sold out! You Condensation (Jim Carlson, BET-R) will have access to the latest business tools, equipment and 10:15am-11:30am • Attracting & Retaining the Talent You Need with a Winning Culture (Leb Tannenbaum, New Legends Now; Mark Carpenter, Columbia Roofing) products shared by our exhibitors. 10:15am-11:30am • Perimeter Edge Metal for Low-Slope Roof Systems - Design, Testing and Performance (Bob LeClare, ATAS International) This year’s Expo will again kick off Sunday morning with the 10:15am-11:30am • Killer Contract Clauses (Philip Siegel, Hendrick, Phillips, Salzman & Siegel, P.C.) 10:15am-11:30am • Predictible Revenue: 5 Steps to Getting Off the Revenue Rollercoaster Davis Memorial Foundation Golf and Sporting Clays Tourna- (Ryan Groth, Sales Transformation Group) ments, followed in the afternoon by The National Women in 11:30pm-1:00pm Legislative Luncheon with Keynote Speakers: Craig Brightup, The Brightup Group LLC & Reid Ribble, NRCA Roofing Industry Panel & Reception;Expansion of Women in 1:00pm-6:00pm Exhibits & Trade Show – Day 1 Roofing – A Man’s View. The Welcome Party and Lively-Auction 1:30pm-2:00pm Live Demo 1 - Hunter Panels will be held Sunday evening and a great line up of seminars 2:30pm-3:00pm Live Demo 2 - Carlisle SynTec will be held Monday and Tuesday mornings. The RCI Region V

19 3:30pm-4:00pm Live Demo 3 - Sika Corporation - Liquid Applied Roofing/Waterproofing / 4:30pm-5:00pm Live Demo 4 - RoofGraf Summer Workshop will take place on Wednesday.

® EverGuard TPO TUESDAY | JUNE 11, 2019 Single-Ply Roo ng Systems 1 GAF © 2019 8:00am-5:30pm Registration Open In addition to the seminars, the Legislative Luncheon on 8:45am-10:00am • Contractor to Contractor: Technology Innovation Panel Monday, features Craig Brightup, CEO of the Brightup Group, (S. Little/H. Ellsworth/G. Wallick/K. Kelly/M. Boykin/J. Parks) 8:45am-10:00am • Top 5 Immigration Issues for Roofers (Trent Cotney, Cotney Construction Law) and Reid Ribble, CEO of the NRCA sharing their insights into the 8:45am-10:00am • Roof Wind Speeds: ASCE 7, Uplift Ratings & Warranties roofing industry. The Annual Luncheon on Tuesday will feature (Brian Chamberlain, Carlisle Construction Materials) Dave Coulier. Dave is perhaps best known as “Joey” from the hit 8:45am-10:00am • Principals of Ventilation (Tony Lopez, IPEX/Duraflo) 8:45am-10:00am • The Economy of Safety - Part Two (Tom Whitaker, Harness Software) ABC television series, Full House, which aired for eight seasons. 9:30am-11:30am Western Roofing Expo 2020 - Booth Draw Highly regarded for his voice-over talent, Dave’s additional cred- 10:15am-11:30am • Current Issues Affecting Roofing Contractors, Consultants and Manufacturers – its also include many Saturday morning cartoon favorites, and A Collaborative Discussion with WSRCA, RCI, Inc. and Industry Representatives (D. Cornwell/C. Chapman/K. Gromowski/A. Coppin/J. Keegan/A. Ortiz) comedy stand-up routines. Don’t miss this hilarious entertainer! 10:15am-11:30am • The Trade’s Labor Crisis and How to Combat It (Anna Anderson, Art Unlimited) 10:15am-11:30am • Low-Slope Roofing: How to Reduce Labor Expense without Compromising Quality (Abby Feinstein, CertainTeed) The exhibit floor will open at 1:00pm on Monday. Please join us 10:15am-11:30am • How to Start (or Grow) a True Service Department at the ribbon-cutting event and then stop by the WSRCA booth (Greg Hayne, Hayne Coaching Group) #453 to say hello. If you’re not a WSRCA member, be sure to 10:15am-11:30am • What Makes Roof Moisture Surveying so Valuable on Flat & Low-Sloped Roofs? (Greg Stockton, Stockton Infrared Thermographic Services) speak to one of the board members at the booth to learn about It’s protection for 11:30am-1:30pm Annual Luncheon with Entertainer: Dave Coulier the invaluable benefits of WSRCA membership. 1:30pm-5:30pm Exhibits & Trade Show - Day 2 a baby’s safe delivery 2:00pm-2:30pm Live Demo 5 - APOC 3:00pm-3:30pm Live Demo 6 - EagleView Hope to see you and your company associates at the When you choose durable, cost-effective, 4:30pm-5:30pm The Roofing Games™ 2019 Western Roofing Expo! reflective TPO from GAF, you also get peace WEDNESDAY | JUNE 12, 2019 of mind. It helps protect your building and RCI Region V Summer Workshop - Register Online: www.rci-online.org the very important people inside. It’s no 8:00am Registration Open wonder TPO is the roofing industry’s #1 choice 8:15am-9:30am • Building Enclosure Pareto Principle: Optimizing Efforts via Collaboration (Patrick Reicher, Raths, Raths & Johnson Inc.) for commercial roofs. When people are 9:30am-10:45am • Interface-Understanding the Impact of Transitions on Façade Performance Tom Asbury – Summit Roofing Services counting on you, count on GAF. (Alex Korter, CO Architects/Kevin Kavanagh, Vidaris) Northern California 11:00am-12:15pm • Tying it Together as the GC: Establishing Acceptance Criteria for Design and Installation of Roofing/Waterproofing Systems WSRCA President 2018-2019 (Ali Sabbagh & Claire Stein, DPR Constructions) 1:15pm-2:30pm • Deceptive Code Amendment Defeated® (Keith Schaber, Schaber Roof Consultants, Inc.) 2:30pm-3:45pm • Parapet Predicaments and Roof Edge Conundrums EverGuar (Jennifer Keegan & Tracyd Myers, GAFTPO Materials Corp) gaf.com/tpo We protect what matters most ™ Single-Ply Roo ng Systems WESTERNROOFINGEXPO.com | 5

87754_New-Brand-Ad-Hospital_TPO-EverGuard_8.5x10.875_release.indd 1 1/14/19 2:34 PM EXHIBITOR LISTINGS SOLD OUT EXHIBIT FLOOR as of: January 11, 2019 EXHIBITOR LISTINGS

Eagle Roofing Products...... 446 Malarkey Roofing Products...... 505 SWD Urethane Company...... 831 Titanium/RhinoRoof...... 337 USG - Securock...... 768 EagleView...... 355 Marathon Roofing Products...... 650 Swenson Shear...... 232 Top Industrial - RainBuster...... 447 Versico...... 525 Engineered Polymer Solutions ...... 364 Marco Industries...... 154 System Components...... 718 TRA Snow and Sun...... 159 WeatherBond Roofing Systems...... 621 WESTERN Epilay Inc...... 247 Matheus Safety Services...... 452 TAMKO Building Products...... 253 Tremco Roofing & Building Maintenance...... 362 Western Colloid...... 222 Equipter...... 263 MBCI/American Building Components...... 719 Tarco...... 713 Triangle Fastener Corporation...... 814 Western States Metal Roofing...... 539 ERSystems & Elastek...... 710 MBTechnology...... 760 The Brush Man...... 164 Tropical Roofing Products...... 730 Western States Everest Systems, LLC...... 747 McElroy Metal, Inc...... 123 THERMOTEK...... 745 TRUFAST...... 551 Roofing Contractors Association...... 453 Roofing EverRoof...... 128 Metal Sales Manufacturing Corp...... 246 United Asphalts, Inc...... 161 WSRCA - Member Benefit Showcase...... 555 Fabral...... 766 MFM Building Products Corp...... 104 United Infrared...... 833 Wuko Inc...... 138 FCS Roofing Software...... 454 Mid-States Asphalt & Cant Strip...... 112 United Union of Roofers...... 758 Zonda Tools...... 829 EXPO FiberTite Roofing Systems...... 830 Momentive Performance Materials, Inc...... 844 Firestone Building Products...... 114 Mule-Hide Products...... 617 ABC Supply Co., Inc...... 419 FlashCo Manufacturing Inc...... 436 National Coatings Corporation...... 611 Able Sheet Metal, Inc...... 145 Flex Membrane International...... 817 National Roofing Contractors Association...... 864 AccuLynx...... 838 Foundation Finance Company...... 267 National Women in Roofing...... 860 ACH Foam Technologies...... 743 Franklin International/Titebond...... 546 New Tech Machinery...... 265 Acme Cone Company...... 150 FT Synthetics Inc...... 139 Novagard Solutions...... 665 Aervoe Industries, Inc...... 767 G.M.C. Roofing & Building Papers/ O'Hagin...... 450 American Standard Coatings...... 647 GAP Roofing Products...... 258 OMG Roofing Products...... 731 AMSI...... 163 Gaco...... 442 Owens Corning...... 334 APOC...... 435, 441 GAF...... 405 PABCO Roofing Products...... 703 Art Unlimited...... 862 Garlock Equipment Company...... 801 Panasonic...... 440 Arvinyl Laminates...... 135 GCP Applied Technologies...... 124 Petersen Aluminum Corp...... 858 ATAS International, Inc...... 715 General Coatings Manufacturing Corp...... 240 Polycoat Products...... 238 Atlas Roofing Corporation...... 119 Geocel/Uniflex...... 125 Polyglass U.S.A., Inc...... 317 Attic Systems...... 811 Georgia-Pacific Gypsum...... 640 Polytuff International...... 169 AVM Industries...... 631 Graco Inc...... 366 Progressive Materials...... 761 Beacon Roofing Supply...... 603 Gutterglove...... 836 Pro-Tech Products, Inc...... 259 Berridge Manufacturing Company...... 456 HAL Industries Inc...... 815 QUARRIX BUILDING PRODUCTS...... 646 BITEC, Inc...... 635 Hapco Inc./BAK...... 110 RCA of California...... 859 Boral Roofing LLC...... 241 Harness Software USA, Inc...... 652 Resisto, a division of SOPREMA...... 235 BOSS Products...... 809 Hart & Cooley...... 260 Rmax, Inc...... 353 Brava Roof Tile...... 808 HOVER Inc...... 261 RoofersCoffeeShop.com...... 167 Broadly...... 656 Hunter Panels...... 547 ROOFGRAF...... 667 Burkeline Roofing/Burke Industries...... 131 Hyload...... 100 Roofing Contractor Magazine...... 152 Capital Sheet Metal...... 842 IB Roof Systems, Inc...... 641 Roofmaster Products Co...... 113 Carlisle Roof Foam & Coatings...... 219 ICP Adhesives & Sealants, Inc...... 714 Royal Adhesives and Sealants...... 533 Carlisle SynTec Systems...... 213 Icynene-Lapolla...... 262 Rust-oleum...... 812 Carlisle WIP Products...... 220 IKO Manufacturing...... 203 Safeguard 30 LLC...... 153 CeDUR...... 244 IMPAC Group...... 834 Safety Hoist Company...... 331 CertainTeed Corp...... 305 Insulfoam, a division of Carlisle Construction Saiz Tool Company...... 835 Chem Link Inc...... 231 Materials, Inc...... 318 Sellstrom/Sureworx...... 759 Chetu...... 762 International Code Council...... 165 Sentry Building Innovations - Roofnado...... 636 Cidan Machinery...... 803 International Leak Detection...... 237 ServiceTitan...... 753 Cleasby Manufacturing Co...... 517 IPEX USA LLC - Duraflo...... 839 SFS intec...... 739 CoatingsPro...... 866 IPS Roofing Products/Metacrylics...... 147 SFY, LLC...... 863 Continental Materials Inc...... 818 IR Analyzers, Inc...... 857 Sharkskin Roof Underlayments (Kirsch)...... 430 ContractorCoachPRO, LLC...... 765 iRoofing...... 341 Sheffield Metals International...... 663 Convoy Supply...... 225 JB Wholesale Roofing & Building Supplies...... 142 SIKA Corporation - Liquid Applied Roofing Copper Cat Systems...... 550 JobNimbus...... 816 & Waterproofing Division...... 351 Cotney Construction Law...... 553 Johns Manville...... 429 Sika Sarnafil...... 347 Dataforma Inc...... 269 KARNAK Corporation...... 549 Siplast Inc...... 735 DaVinci Roofscapes...... 266 Kee Safety, Inc...... 846 Skyco Skylights...... 357 Davis Memorial Foundation...... 453 KM Coatings Mfg., Inc...... 325 SNAP-Z...... 140 DERBIGUM Americas, Inc...... 709 Leading Edge Safety LLC...... 659 Sofsurfaces Inc...... 764 Desert Brand (Hill Brothers Chemical Co.)...... 156 Legend Roofing Products...... 236 Solar Roof Dynamics...... 451 Detec Systems LLC...... 769 Lomanco Inc...... 625 SOPREMA...... 330 DI Roof Seamers...... 143 LOW-E Reflective Insulation...... 734 SRS Distribution...... 103 Drexel Metals Inc. (Premium Panels, Inc.)...... 218 Lucas Coatings...... 717 Stinger/National Nail...... 653 DuPont Tyvek...... 725 Lucas Tapered Products/Lucas Granules...... 358 Storm-Lock Tile Fasteners...... 242 Duro-Last Roofing, Inc...... 632 M3 Safety...... 557 Success Group International...... 868

6 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 7 SUNDAY — JUNE 9, 2019 5:00pm-7:30pm Welcome Party & Lively-Silent Auction Sponsored by: GAF 3:00pm-4:45pm National Women in Roofing Fun, great food, hosted bars, camaraderie and lots of great auction (NWIR) Program & Reception items… everyone walks away with a smile! Auction items include: Expansion of Women in Roofing – A Man’s View vacations, jewelry, roofing materials, electronics, golf clubs, sports The number of women in roofing is on the rise. What is a man’s memorabilia and much more to bid on! Entry into the Welcome Party & Lively-Silent Auction is FREE for all exhibitors and WSRCA members. 7:30am perception of this increase? This panel of powerhouse men (moderated *Badge required. **$40 Ticket fee for non-members. Golf Tournament: Revere Golf Club by a woman) will speak to their views on the increase of women in the Sponsored by: Beacon Roofing Supply industry. They will discuss the challenges women face in the construction industry, their observations on how things have changed over the All proceeds from the tournaments and auction benefit the Davis Memorial Foundation’s Scholarship Fund. These scholarships are Enjoy a day of golf, fun, great prizes and networking. The Revere Golf years for women, and what women do to help their male counterparts made available to aspiring high school, technical, vocational trade, Club presents a blend of beauty and challenge unlike any other in participate in their success. They will share success stories on hiring undergraduate and graduate students. Since its founding in 1997, southern Nevada. Draped through the rugged desert canyons and and retaining female talent; being a champion in their professional the Foundation has awarded over 120 scholarships totaling more than valleys of the Las Vegas foothills, The Revere Golf Club offers unending, development; and how women have impacted their success. $500,000 – thanks to your continued support! awe-inspiring views of the Las Vegas Skyline and mountains beyond. Our group will be playing the Lexington Course, a stunning 7,143-yard, Following the program, National Women in Roofing (NWIR) is hosting DID YOU KNOW? $50 PER RESERVATION WILL BE DONATED BACK par-72 layout that will test your shot making capabilities with classic a networking event for attendees to connect and cultivate relation- TO THE DAVIS MEMORIAL FOUNDATION WHEN YOU RESERVE risk/reward scenario. ships with roofing professionals. WITH OUR ROOM BLOCK AT THE PARIS LAS VEGAS, PLANET HOLLYWOOD, OR BALLY’S...!

9:00am Sporting Clays Tournament: Pro Gun Club Sponsored by: Beacon Roofing Supply

Pro Gun Club offers a challenging 21-station sporting clays course, which can give the master class shooter a run for his money while the beginner shooter can go out and enjoy a day busting clays. Stations are changed frequently so shooters will never get bored at seeing the same targets over and over again. Strap your shotgun in to one of their golf carts and set off into the rolling desert terrain stopping at each station to shoot. The course overlooks the El Dorado Valley and Boulder City providing a scenic setting for the shooter’s enjoyment.

8 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 9 WR Ad WSRCA C_Layout 1 1/16/19 2:49 PM Page 1

MONDAY — JUNE 10, 2019 ® Keep up with the 8:45am-10:00am Mike Hicks – President, Hicks Industrial Roofing, Inc. RoofersCoffeeShop.com Influencers Panel: Mike Hicks has been roofing since the age of 16, and President of Hicks Roofing Community Immigration and Labor Industrial Roofing since 1999. He has been married for over 30 years and (Heidi Ellsworth/Charles Antis/Rudy Gutierrez/Mike Hicks/ is the proud father of three and grandfather of two. Mike is a mentor to a in the West! Mark Holencik/Martin Stout/Wendy Marvin) high-school boys group. Mark Holencik – Owner, Holencik Exteriors, Holencik Gutters and Holencik Insulation When Mark Holencik – known to friends and strangers alike as Lefty ® The magazine of the – started contracting construction work as Mark L. Holencik, General

TThe magazine of the Wes magazine NOVEMBWEeRst/t/DerEnC REoMofBinER 2008 ern Roofing of Contractor in 1980. Mark was 25 years old and had 8 years of experience the g PPrroffessssiionaall 2008 Western Roofing Professional I $3..50 in many different trades. He was equipped with a few hand tools, a lad- Heidi Ellsworth Charles Antis Rudy Gutierrez Mike Hicks Official Publication of the der and a pickup truck. In a little over 30 years, the business has grown to ® include three separate companies, a full office staff, and a reputation for

On th the coverr… TThhee magazine of Western States Roofing Weesst magazine Mounttaiin Resorrtt i integrity, reliability, and professionalism. The company would have prob- teerrnn R MA Roofing Y//JJUNE o2o0fi0n8 of Clle Ellum,, W WSRCA g Pr tthhee in 2008Proffeessssiionnaall ((page 14)) n ashiingtton Co Conve II overagConv $3..50 vera g enttiion ably never grown at all, if it wasn’t for his willingness to try new methods on Paage Starts St on Contractors Association a rts ge 1 18 IIn tthiis iissu and accept new ideas; these two values pervade the company today. Commesrruceiia…ll Rooffiing Marrket Susttaiinablle T Employment Disputes Written for the Western Roofing Professional concerned Employment Deiscphuntoellsogiiesket Garrden Rooffs Enerrgy Codes with the application and specification of roofing in the West! ®

JJANUARWYYe/e/FsFsEtEteeBrrTTnRnhh UeReo AmoRafigYYnag z2 in0e0 of the magazine On tthe cover Roofing Mark Holencik Martin Stout Wendy Marvin of e cover… PPrrooffeesstsshiiooenal Enerrgy--Effffiiciientt T 2008 Rooffss iin tthe W… 8 nal II ((page 14)) $3..50 iille Every issue contains: IIn tt0h esstt iis iissue Wesstterrn Reoo…ffiing Exxpo Sollarr Enerrgy … Recap On t Siinglle--Plly Recyclliing the coverr… Cllay T Heidi Ellsworth – HJE Consulting; RoofersCoffeeShop.com; Conttrracttorr LLiicenssiing o Technical Articles Cooll Rooffss iin Houstto ((page 14ii)lle on Hiigh--Riise e 14) n,, T exas Chairperson, National Women in Roofing Industry News Heidi J. Ellsworth, is a partner with RoofersCoffeeShop.com. She has Job Stories been working in the roofing industry since 1993 and has held positions IIn tth hiis iissu IIntt’l Roofing Expo with Malarkey Roofing, Carlisle Construction and EagleView Technolo- Rooff’ilin Rgo Ooufeuin…tlgo oEkxpo Product Information TPO Factts Cooll Rooffg T Outlook Prriice vs.. gies, Heidi also founded her current roofing-focused sales and marketing Unlliicensed Conttrract Tiille Roofing News of the West! Vallue consulting group in 2015, HJE Consulting. Ellsworth is a contributor actors Scan with your Smart Phone ors to Professional Roofing and Western Roofing, Siding & Insulation Maga- Visit our Website: zine that focuses on marketing tactics for roofing contractors. www.WesternRoofing.net Charles Antis – Founder/CEO, Antis Roofing & Waterproofing Charles began his career as a roofing professional in 1984. Since then, Subscribe to Western Roofing. Subscription is free with membership to the WSRCA. he has become one of the most trusted names in the Southern California roofing industry, as well as an inspirational business leader championing q 6 issues/1 year ...... $22 Company social corporate responsibility. A well-respected and widely known roof- q 18 issues/3 years ...... $58 ing expert, entrepreneur and humanitarian, Charles is a board member (Above rates apply for subscriptions in the U.S., Canada, and Mexico Name paid in U.S. dollars. Overseas subscriptions are $120 per year.) of the National Roofing Contractors Association (NRCA). He is also a q Credit Card (Visa/MasterCard) member of The Roofing Alliance for Progress and serves within the Acct. # Address Roofing Technology Think Tank (RT3). Exp. Date Name Rudy Gutierrez – President & CEO, SHELL Roofing Solutions Group City State Zip Code Signature Over the last twenty-five years Rudy Gutierrez has developed strategies q Check enclosed q Invoice me for companies with a focus on sustainability and energy efficiency. Phone E-Mail Make check payable to: Western Roofing His experience in single-ply membrane systems, geo-thermo plastic q Roofing Contractor q Insulation Contractor q Siding Contractor q General Contractor q Manufacturer membranes and chemical liquid applied systems was instrumental in q q q q Distributor/Wholesaler Architect/Engineer Specifier/Consultant Other developing market share for Carlisle Construction Materials. Phone (775) 333-1080 • Fax (775) 333-1081 • Mail: Western Roofing • 1840 Wendy Way • Reno, NV 89509 or subscribe through our website: www.WesternRoofing.net WESTERNROOFINGEXPO.com | 11 (CONTINUED FROM P. 11...) 8:45am-10:00am Attendees will also receive and learn about contract forms that can act 10:15am-11:30am Fire Resistance: Lessons from the 2017 Northern as evidence of training. White Roofs, and Winter-time Heating Climates, Martin Stout – President, Go Roof Tune Up, Inc. California Fires and Elsewhere and the Real Risks of Condensation Mr. Stout is the President of Go Roof Tune Up, Inc. The company focuses primarily on; inspecting, reporting, repairing and warranting single fam- Philip Dregger, RRC, PE – Technical Roof Services, 8:45am-10:00am Jim Carlson – BET-R/WSRCA Technical Advisor ily homes. Go Roof Tune Up is active in Southern and Northern California, a Salas O’Brien Company Silica: A Health and Safety Overview Jim Carlson is a long-time member and an active partic- Arizona, Nevada, Colorado, Texas, Washington and Florida. He currently Phil Dregger is a Professional Engineer, Registered Roof ipant of Western States Roofing Contractors Association. serves on the Technical Board for the Tile Roofing Institute. Consultant, and a recent recipient of the William C Speaker: Chris Woods – M3 Safety Jim serves as WSRCA’s Technical Advisor, and provides Cullen Award (ASTM D08). Phil works for Technical Roof Chris is a veteran of the safety and health industries advice regarding steep and low-slope roofing, below Wendy Marvin – Co-Founder & CEO, Matrix Roofing Services, a Salas O'Brien Company, in Concord CA and serving in many different roles during his career which and above-grade waterproofing, and damp-proofing ROOFING CONTRACTORS ASSOCIATION ROOFING CONTRACTORS ASSOCIATION Wendy has been the business strategist since the company’s inception in has spent more than 30 years investigating, designing, and providing provides for a large pool of experience and training to WSRCA’s Board of Directors, technical committees, and members. As 2007. Prior to Matrix, Wendy worked on the business side of the health- expert testimony regarding virtually all types of roof and waterproofing to call upon. Chris is a certified Safety Instructor and the founder of Building Envelope Technology and Research, Jim brings care industry, yet always desired to run her own company. She is fervent systems. He has special expertise in wind/hurricane damage, building Educator with years of experience teaching and training more than 39 years of intensive involvement in roofing, waterproofing, in her desire to improve the Roofing Industry, and to serve her customers code compliance, and condensation. safety in the classroom as well as in the field. Chris has also serves as building envelope technology, research, and science to our industry. Jim and the community. A Habitat for Humanity participant since 2009, Firefighter, Fire and Rescue Captain, EMT, and is currently a Flight Care/ is nationally respected as an expert in the field. Wendy recently signed Matrix up with the No Roof Left Behind program New roof coverings are required to pass certain tests for fire resistance; Critical Care Paramedic. as a means to add to her company’s community involvement. as they should be. Investigations following the 2017 Northern Califor- What are the risks, and the rewards, if you design and install the nia fires, however, reminded us that damage to roof coverings during This seminar will cover safely identifying the different types and sourc- white roof correctly vs. the risks if you design and/or install it incor- RoofersCoffeeShop.com® presents a panel of roofing contractors fires often depends on conditions not addressed by standard tests of es of silica present on construction sites, Identifying the hazards related rectly...? WSRCA will tell you the facts, provide answers, and give you sharing ideas, successes and challenges of finding and retaining a fire resistance. And, it turns out that something as simple as adding and safely mitigating those hazards. Topics will cover symptoms of some cutting-edge information to take back to the shop to help keep strong workforce. The panel will discuss important questions surround- insulation as part of a reroof project can compromise the fire-resistance exposure, the health effects of short term and long term exposure, the you out of trouble. ing immigration, millennials, diversity and the overall strategies and of a rated roof/ceiling assembly. proper equipment to use to protect workers on site from exposure and obstacles to recruiting and retaining labor. Questions will include how how to properly fit and use safety equipment. Safe work practices like these companies are dealing with changing immigration policies, how site clean up, decontamination and health hygiene will also be covered. 10:15am-11:30am they work with local labor sources, recruiting the next generation for 8:45am-10:00am Attracting and Retaining the Talent You Need rooftop jobs and looking at new areas of labor savings techniques. The 5 Key Contract Provisions Needed to Defend with a Winning Culture RCS Contractor Influencers work in and own companies of all sizes and Against OSHA Citations types including commercial and residential, from across the country. Leb Tannenbaum – CEO/Founder, New Legends Now Trent Cotney – Cotney Construc- Leb Tannenbaum has been a leader in or- tion Law/WSRCA Legal Advisor ganizational development and consulting 8:45am-10:00am As a Board Certified Construction for 30 years. He and his firm are known Commercial Vapor Retarders: Lawyer in Florida who is also li- for their expertise in organizational Challenges and Solutions censed in Illinois, Tennessee, and culture, simplified strategic planning, AIA CEU Texas, Trent focuses his practice strategic execution and leadership. Darren Perry, RRC, PE – SOPREMA on all aspects of construction litigation and arbi- Darren Perry, RRC, PE, is Technical Support Manager tration, including OSHA defense, lien law, bond Mark Carpenter – President/Founder, with SOPREMA, world leader in commercial roofing, law, and bid protests, as well as construction docu- Columbia Roofing and Sheet Metal waterproofing and building envelope products. He has ment review and drafting. He routinely represents Mark has worked with Columbia Roofing a degree in mechanical engineering, is a licensed fire general contractors, subcontractors, suppliers, and Sheet Metal for over 8 years and is protection engineer and is a registered roof consultant. manufacturers, architects, engineers, developers, the Secretary of the Board of Directors. His experience includes seven years with SOPREMA, 10 years as Vice Pres- and others in the construction industry. ident of REI Engineers, and 12 years with FM Engineering Association/FM Our consulting firm is working with two of the most Global. This course is designed to educate attendees on successful roofing contractors in the Pacific Northwest. the five most important contract provisions to The course will share information on using organizational This presentation focuses on commercial roofing vapor retarders, have in your contracts for purposes of defend- culture and intentional strategy for hiring and keeping and covers the fundamental requirements for materials that serve as ing against OSHA citations. Topics include talent. We will share the use of the Denison Culture Sur- commercial roofing vapor retarders as well as air barriers and water-re- prime contract and subcontract provisions vey tool in an interactive session with time for Q&A at the sistive barriers. This review includes U.S. building code requirements regarding safety, insurance requirements, end of the session. Mark Carpenter and Leb Tannenbaum of these materials. The presentation examines industry challenges and injury and illness reporting, back charges will co-facilitate. They will also be offering some good solutions related to construction, exposures and the built environment. for OSHA violations and indemnification. culture and performance materials for attendees. 12 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 13 Not magic. Convoy. Extraordinary is just what we do. Call Convoy today*.

BELLINGHAM, LYNNWOOD, KENT, TACOMA, SPOKANE, PASCO PORTLAND, EUGENE, HELENA WWW.CONVOY-SUPPLY.COM *Unicorn rides not available in all locations. See us at booth 225. 10:15am-11:30am these clauses. We will also discuss how to revise these clauses so that 11:30am–1:00pm TUESDAY — JUNE 11, 2019 Perimeter Edge Metal for Low-Slope Roof they are more equitable for the roofing contractor. Legislative Luncheon with Keynote Speakers: Systems - Design, Testing and Performance Craig Brightup & Reid Ribble 8:45am-10:00am AIA CEU Presented by: NRCA Contractor to Contractor: 10:15am-11:30am Technology Innovation Panel Bob LeClare – ATAS International Predictible Revenue: 5 Steps to Getting Off the Craig Brightup – CEO, The Brightup Group LLC. Bob LeClare is Director of Perimeter Edge Business for Revenue Rollercoaster Previously, Craig was VP of Government Relations for ATAS International. He holds a Bachelor’s degree from the National Roofing Contractors Association (NRCA), he Purdue University and has over 30 years of experience Ryan Groth – President, Sales Transformation Group now runs D.C. based The Brightup Group LLC, focusing in architectural metals and the roofing industry. He is a Ryan Groth is the Founder and President of Sales Trans- on federal issues for the $30 billion commercial and Past-President of SPRI (Single Ply Roofing Industry) and formation Group Inc., a Sales Development Program for residential roofing industry, with an agenda including currently sits on the Board and chairs their ES-1 task force. He is also a construction contractors. Ryan helps his clients who are labor relations, worker safety, health care, energy, taxes and immigration. member of the CSI, RCI, and RICOWI. unstructured and don’t have predictability of revenue to Steve Little Heidi Ellsworth Gregg Wallick clear predictability and controlled growth by providing Reid Ribble – CEO, National Roofing Contractors This course will examine four perimeter edge metal system failures the roadmap to constructing a high performing sales organization. Association (NRCA) that were observed by the presenter as part of a RICOWI (Roofing Reid Ribble is the CEO of the National Roofing Contrac- Industry Committee On Weather Issues) Wind Investigation. This Companies in the construction industry all have one dream, to make tors Association. A roofing contractor by trade, Ribble real-world presentation will discuss the following for each of the failed revenue predictable! Owners who don't have predictable revenue served as NRCA chairman of the board from 2005-06 and NRCA’s chairman of the board elect from 2004-05. edge System: will never be able to see themselves out of the business financially Ken Kelly Michelle Boykin Josey Parks • The detail of the installed edge system. or personally! This means they can't pass it onto the next generation In 2010, Ribble was elected to the U.S. Congress serving Wisconsin’s 8th • The Design Pressure per IBC for the project where it was installed. or simply take another 2 weeks vacation without the entire business Congressional District, and was re-elected twice. Steve Little - President, K-Post Company • The Load Resistance per ANSI/SPRI ES-1 testing of the installed falling apart! Revenue doesn't look like a steady climbing line, but Steve is the President, “Head Coach”, of KPost Roofing and Waterproof- detail. instead looks more like viewing a rollercoaster at a theme park! It's Our favorite Washington insiders will be at the top of their game. You ing and one of three founding partners of KPost, along with Keith Post • Observations of the failed edge and hypothesis on the cause of unpredictable and it feels uncontrollable. In this course, you will learn will not want to miss their views and inside information at this most and Jayne Williams, in November 2003. Steve manages the day to day failure. 5 Important Steps to jumping off the revenue rollercoaster and begin important time in the roofing and waterproofing industry. Immedi- business of KPost, as well as the “KPost” brand. Steve is also the CEO, ately following the luncheon will be the WSRCA Nominating Report, Managing Partner, and Founder of National Roofing Partners (NRP), a • How the edge system could be improved, and the tested Load predicting the future of your business. This will allow you to begin nation-wide partnership of commercial roofing contractors. Resistance of the "improved" edge. fulfilling the things that you really want. WSRCA Retiring Directors Ceremony, and the presentation of the Davis Memorial Foundation Scholarship winners. *Ticketed event • The cost difference between the failed edge and the improved edge. Heidi Ellsworth - HJE Marketing, RoofersCoffeeShop.com, NWiR This is an interactive presentation where attendees are encouraged Heidi J. Ellsworth, a graduate of University of Portland, has been working to provide their thought on why the observed edges failed, and how 1:00pm–6:00pm in the roofing industry since 1993. She is part of two, women-owned and run businesses; RoofersCoffeeShop® and HJE Consulting. As the founder they could have been improved. Exhibit Floor – Day 1 and currently past chair of National Women in Roofing, Ellsworth works Join the fun on Day 1 with President Tom Asbury with women and men throughout the roofing industry to grow diversity. and his wife Chris, as they open the 45th Annual 10:15am-11:30am exhibit floor on behalf of the WSRCA. The show will Gregg Wallick - President & CEO, Best Roofing Killer Contract Clauses highlight the latest equipment and materials used A second generation professional roofing contractor, Best Roofing’s Pres- in the roofing, roof deck, urethane foam, water- ident and CEO, Gregg Wallick’s knowledge and passion for the industry is Philip Siegel – Hendrick, Phillips, Salzman & Siegel, PC proofing and allied industries. Be sure to check out the driving force behind Best Roofing’s reputation, growth and success. Philip Siegel is a partner and shareholder with the the LIVE product demonstrations, starting every Best Roofing employees over 270 full-time team members who service firm of Hendrick, Phillips, Salzman & Siegel. Philip hour! *There will be a raffle for $100 Visa Gift the commercial roofing community in South Florida. attended the University of Michigan in Ann Arbor, Card at the conclusion of each demonstration! Michigan where he earned his B.B.A. and he received Ken Kelly - Kelly Roofing Born in Naples, Florida, Ken is a traveler, businessman and humanitari- his law degree from Emory University School of Law. Mr. LIVE PRODUCT DEMONSTRATIONS Siegel’s practice focuses primarily in the areas of labor/employment law, an. As an industry leader, Kelly Roofing is currently ranked 53 out of all HUNTER PANELS roofing contractors in America. An industry spokesman, contributing including defense of OSHA citations, immigration compliance assistance, 1:30pm - 2:00pm author and circuit speaker, Ken enjoys sharing and helping other business Davis-Bacon Act consulting, contract consulting, and construction CARLISLE SYNTEC professionals in all sectors. litigation. 2:30pm - 3:00pm SIKA CORPORATION Michelle Boykin – COO, Rackley Roofing Company This course will discuss the top 10-15 contract clauses that roofing 3:30pm - 4:00pm contractors commonly face when presented with a contract from a ROOFGRAF Michelle Boykin is the Chief Operating Officer and Integrator of Rackley general contractor or owner. We will discuss the legal consequences of 4:30pm - 5:00pm Roofing Company, Inc. Michelle joined Rackley in 2010 and has assisted 16 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 17 (CONTINUED FROM P. 17...) 8:45am-10:00am 8:45am-10:00am 10:15am-11:30am Roof Wind Speeds: ASCE 7, Uplift Ratings & Principals of Ventilation Current Issues Affecting Roofing Contractors, in the exponential growth of the company across Tennessee. She holds a Warranties Consultants and Manufacturers - A Collaborative Bachelor of Business Administration degree in Accounting from Middle AIA/RCI CEU Tony Lopez – IPEX/Duraflo Discussion with WSRCA, RCI, Inc. and Industry Tennessee State University. Michelle is heavily involved in National Wom- Tony Lopez grew up in the Chicagoland area, and Representatives en in Roofing, currently serving as the Recruitment Chair. Brian Chamberlain – Carlisle Construction Materials graduated with a BA in Marketing/Management from RCI CEU Brian Chamberlain has been with Carlisle Construction The University of St. Francis (IL) in 2010. He has had Josey Parks – CEO, J. Wales Enterprises Materials since 1987. He graduated from the University various roles within the construction and remodeling Josey Parks is CEO of J Wales Enterprises, a portfolio of companies that of Wisconsin at Milwaukee, where he earned a Bachelor industry, typically on the side of the manufacturer. span roofing, home solutions, construction, and technology. He is a serial Degree in the Science of Architectural Design. Since He recently moved to Charleston, SC with his wife, Krystle. His current entrepreneur and technology evangelist who specializes in bridging the joining Carlisle, Brian has been assisting architects, role with Duraflo offers him the opportunity to build relationships with gap between traditional manual labor industries and advanced technolo- consultants, and specifiers on developing special engineered roofing, fo- numerous contractors, while also consulting them on best practices for gies like machine learning and artificial intelligence. cusing on performance and sustainability assemblies. Brian is a member proper ventilation in regards to roofing. Dan Cornwell Chuck Chapman Kade Gromowski of the RCI, CSI, and has 32 years of experience in the roofing industry. This presentation will cover basic fundamentals of ventilation in The Roofing Technology Think Tank (RT3) will moderate a contractor An ongoing issue that frustrates the industry as a whole is the confu- regards to residential roofing. Mr. Lopez will highlight common pitfalls panel of five contractors who will share their successes and challenges sion in how a roofing assembly will meet the building code, will meet to avoid, in order to keep your ventilation system working as effectively with implementing technology into sales and marketing, operations, an uplift rating, and be warranted based on local wind speeds. Since as possible. Learn how certain roofing practices could be undermining back office, health and safety and recruiting. local wind speeds is the common factor is all three, an understanding your work, while also uncover factors that a roofer may not typically of how wind speed is used associated to each needs to be clarified. This handle, but could still affect the final result of their work. Learn tools Andre Coppin Jennifer Keegan Arturo Ortiz • See what technologies progressive contractors are using to help presentation will focus on the process, from uplift to warranty. that should help provide better guidance on best ventilation practices their business. and vent choices, based on respective climates and roof styles. Dan Cornwell – CC&L Roofing • Learn what challenges came with implementation of technology As a roofing contractor for over 40 years, Dan has garnered a wealth of and how they overcame it. experience. Dan is a former President of both the WSRCA and National • Understand how technology can make their business more Slate Association. He contributed to the writing of the 2010 Slate Roofs efficient, streamlined and more profitable. 8:45am-10:00am Installation Manual, and the TRI/WSRCA Cold Weather and Moderate Climate Tile Installation Manuals. • Meet other contractors who they can reach out to after the The Economy of Safety - Part Two presentation for support and guidance in selecting technolo gies to implement in their business. Tom Whitaker – Harness Software Chuck Chapman – Tecta America Corp. Arizona Tom Whitaker is the Founder & CEO of Har- In 1994 Chuck became a partner in Classic Roofing Inc. of Phoenix and ness Software, a full-service firm focused assumed the position of Vice President. After 23 years in Arizona, Chuck 8:45am-10:00am on making deploying and managing a moved back to the Twin Cities of Minneapolis & St. Paul. Chuck became Top 5 Immigration Issues for Roofers strong safety program easy for construction employed by Tecta America Corp. and served as the President of Central companies of all sizes. Tom is a passionate Roofing Co. in Minneapolis MN. and Standard Roofing Co. in Glendale, Trent Cotney – Cotney Construction Law/ speaker on topics of safety, technology in construction, and AZ. In early 2010 Standard Roofing changed their name to Tecta America WSRCA Legal Advisor improving general business processes. Tom is also a founding AZ. He has served on the Board of Directors of the Arizona RCA since As a Board Certified Construction Lawyer in Flori- board member of the Roofing Technology Think Tank (RT3). 1995, two of those years as President. He joined the Board of Directors of da who is also licensed in Illinois, Tennessee, and WSRCA in 2002, and is also a Past President of that group. Additionally he Texas, Trent focuses his practice on all aspects of All contractors need a health & safety program but far too is the current Chairman of the Davis Memorial Foundation. construction litigation and arbitration, including often safety is viewed as an expense and not an investment. OSHA defense, lien law, bond law, and bid protests, as well as In Part One, we discussed EMR and the positive effects of a Kade Gromowski, PE, RRC, RWC – Project Manager, PEI Consulting construction document review and drafting. He routinely represents strong safety program in terms of OSHA & workers compen- Kade manages many of Pie’s forensic and rehabilitation projects and general contractors, subcontractors, suppliers, manufacturers, archi- sation. In this session, we'll recap the elements of a strong provides building enclosure consulting involving roofing, exterior wall, tects, engineers, developers, and others in the construction industry safety program, how to implement them easily, and their waterproofing failures, and condition assessments. Kade expands her in a variety of matters. potential to positively impact your company in other areas influence beyond her role at Pie as Immediate Past President of the such as attracting & retaining workers, productivity, and Denver Chapter of RCI, Inc. and is one of Denver’s foremost educators on This course is designed to teach attendees about the top five immi- competitiveness. We'll use real-world examples to help you roof technology particularly in the area of Green Roofing. gration issues affecting the construction industry. Attendees will learn decide where you want to focus and what your return is likely about I-9 verification & audits, ICE audits, green cards, employment to be. Andre Coppin, RRC, RRO – Principal, Cornerstone Architectural Group sponsorship and deportation defense. Andre is a Building Envelope Consultant / Principal at Cornerstone 18 | WESTERNROOFINGEXPO.com WESTERNROOFINGEXPO.com | 19 (CONTINUED FROM P. 19...) 10:15am-11:30am 10:15am-11:30am 11:30am-1:30pm Low-Slope Roofing: How to Reduce Labor What Makes Roof Moisture Surveying So Annual Luncheon with Entertainer: Dave Coulier Architectural Group. Currently, Andre is responsible for building envelope Expense without Compromising Quality Valuable on Flat & Low-Sloped Roofs? Sponsored by: strategies for new construction, historic building renovations and a wide RCI CEU Malarkey Roofing Products range of reroofing, waterproofing and envelope projects. In addition to Abby Feinstein – CertainTeed his duties, Andre is the lead designer and project manager for building Abby is responsible for marketing, R&D, and market Greg Stockton – Stockton Infrared Dave is perhaps best known as “Joey” from the hit ABC television envelope projects from investigations, construction document develop- analysis for low slope roofing at CertainTeed. Prior to Thermographic Services series, Full House, which aired for eight seasons (1987-1995, with 192 ment and construction observation and administration. joining CertainTeed, Abby helped start several business- Gregory R. Stockton is a principal in three infrared episodes produced) and can now be seen on the Nickelodeon and ABC es in the renewable energy and energy efficiency sec- companies. Greg is a Certified Master CIT with thir- Family network lineups. Additionally, the show is currently in world- Jennifer Keegan – Director of Building and Roof Science, GAF tors. She previously managed both sales and marketing ty-five years of experience in the construction indus- wide syndication in over 100 countries. Dave followed this success by Jennifer is the Director of Building & Roofing Science for GAF. This position divisions in the building performance contractor sector before starting up try, specializing in maintenance and energy-related hosting his second prime-time hit series, America’s Funniest People, is focused on the relationships between individual roofing materials and and operating her own home performance consulting business. technologies. He has published many technical papers on the subject of which ran on ABC for four seasons. Dave also hosted ABC’s World’s the overall roof system and building envelope performance. Jennifer has infrared thermography and numerous articles about applications in trade Funniest Videos and his own series, Out of Control for Nickelodeon. Dave over 20 years of experience as a building enclosure consultant specializ- Contractors specializing in low-slope roofing face the dual challenge publications. hosted Animal Kidding on the Animal Planet Network. Recently, Dave ing in assessment, design and remediation of building enclosure systems. of fewer available skilled workers and keeping up with the demands of guest starred on How I Met Your Mother on CBS and appeared with Bob delivering quality, watertight roof systems. Understanding, controlling GIVEN: 95% of all roofing materials that are removed from roofs every Saget and John Stamos on Jimmy Fallon, The View and Good Morning Arturo Ortiz – Technical Sales Specialist, Carlisle Syntec and reducing labor costs can mean the difference between profitability day are dry -so why throw away perfectly good & dry insulation, when promoting their Dannon Oikos® commercial for the Super Bowl. Arturo a Technical Sales Specialist for Carlisle Syntec, a division of Carlisle and business failure. This course will examine a five-year, low-slope doing a roof recover or coating? There are two categories of methods to Construction Materials. Carlisle Syntec specializes in manufacturing roofing study commissioned by CertainTeed and conducted by Trinity | check for the presence and quantity of moisture in roofing materials; Dave appeared on VH1’s #1 rated series The Surreal Life. Dave hosted of building envelope products. Arturo has been involved in the roofing ERD, a respected national roofing and waterproofing consulting firm. Destructive and Non-Destructive and several sub-methodologies with- two seasons of America’s Most Talented Kids for the i Network. Dave industry over the last 18 years of his career providing property owners The study followed the installation of 45 different low-slope roofs, in each. This course will explore all the methods of finding moisture in partnered with Nancy Kerrigan on Skating With Celebrities series on the with quality roofing solutions. with six different covers in 18 configurations in locations across the roofing materials. Fox Network. Dave starred in two movies; Shredderman for Nickelodeon United States to objectively measure labor efficiencies across common and The Family Holiday, which aired on Lifetime. And co-starred in The Representatives of WSRCA and RCI, Inc. (formerly Roof Consultants single-ply and multi-layer roof coverings. Our findings will help roofing Disney Channel’s highest rated Institute) and national roofing manufacturers will address regional contractors understand the impact that product selection, climate, movie, The 13th Year. issues and concerns that impact contractors, consultants, and the roof design, and project/crew management have on labor efficiency, general industry. Following the moderated panel discussion, the floor effective bidding, and profitable project management. Highly regarded for his voice- will be open to all in attendance to ask questions and participate in the over talent, Dave’s additional discussion. The program will qualify for 1.25 hours of RCI CEHs. credits also include many Satur- 10:15am-11:30am day morning cartoon favorites. How to Start (or Grow) a True Service Department 10:15am-11:30am The Trade's Labor Crisis and How to Combat It Greg Hayne – Hayne Coaching Group Greg Hayne is owner of the Hayne Coaching Group, Inc. Anna Anderson – Art Unlimited His proven Creating Great Service training, support and Anna Anderson, CEO of Art Unlimited, has worked in the implementation program helps commercial roofers marketing industry her entire life. Speaking on national grow their service departments in both size and profit- stages across the U.S. and working along side small ability. Recently, he has begun helping contractors grow business owners to reach their next level, Anna is expe- their whole company with ESE (peer) groups. These groups are designed rienced in helping the roofing industry grow. With an to “Educate, Stimulate and Expand” and have been a huge hit. emphasis in digital marketing, Anna has had the ability to stay one step ahead of the marketing landscape to keep her team as leading experts Even when the intent is there, most roofers do not make the progress within a variety of industries for over 35 years of business. they could when trying to grow their service departments because their approach is fundamentally flawed. This presentation will focus on The number 1 struggle of small businesses is hiring. This presentation highlighting the true challenges a company faces, not those they think covers how to craft your public facing personality for not only market- they face, in starting or growing a true service department. ing, but attracting qualified candidates to your business. Looking good outwardly should feel good to your employees inwardly.

20 | WESTERNROOFINGEXPO.com 1:30pm–5:30pm 4:30pm–5:30pm WEDNESDAY — JUNE 12, 2019 define performance requirements for individual building enclosure Exhibit Floor – Day 2 The Roofing Games™ components, considerations of interface details often remain under- Join the fun on Day 2 of the Western Roofing Expo 2019 trade show. Sponsored by: Malarkey Roofing Products developed. These interface details often cannot be fully designed RCI REGION V The expansive show floor allows attendees to explore the latest trends, until subcontractors are selected, manufacturers and products are SUMMER WORKSHOP advances in technology and best practices for business growth. From WSRCA and Malarkey Roofing Products® evaluated, and shop drawings are prepared. Coordination is typically Register Online: www.rci-online.org top suppliers and unique resources to unbeatable networking and the will again team up to showcase the steep- left to the general contractor with respect to sequencing issues, means IN CONJUNCTION WITH THE best educational conference in the business – the Western Roofing slope nailing competition. Roofers will and methods, material compatibility concerns, etc. The continued and WESTERN ROOFING EXPO 2019 Expo 2019 brings it all together for you like no other event can. Be sure compete against one another by installing accelerating use of delegated design makes timing of coordination to stop by the LIVE product demonstrations happening every hour. a Malarkey Roofing Products® roofing tasks more difficult. Ample opportunities exist to improve construction RCI Region V invites you to join us for our June 12th all day technical *There will be a raffle for $100 Visa Gift Card at the conclusion system on a small deck. Participants will processes and validation procedures by effectively coordinating and program to be held at the Paris Las Vegas in conjunction with the collaborating throughout the construction project life cycle. of each demonstration! be judged on accuracy, aesthetics, speed, Western Roofing Expo 2019. This program, designed specifically for and workmanship. If you are interested in consultants and contractors, will attempt to bring a greater under- participating in the competition, stop by standing of the subject matters listed below. For consultants who Malarkey Roofing Products - Booth #505 9:30am–10:45am sign up for the RCI Region V Summer Workshop, WSRCA will provide a Seminar: Interface-Understanding the Impact of for your chance to enter! complimentary Exhibit Floor Pass (trade show only). Transitions on Façade Performance

Consultants can enjoy the RCI/WSRCA joint Current Issues Affecting Alex Korter - CO Architects Roofing Contractors, Consultants and Manufacturers – A Collaborative Since graduating from the Glasgow School of Art, Mr. Discussion with WSRCA, RCI, Inc. and Industry Representatives panel Korter’s architectural experience in both Europe and the discussion on Tuesday or any other Western Roofing Expo sessions United States encompasses the design and techni- (Monday or Tuesday) by purchasing a daily Education Pass ($60 for cal coordination of academic, healthcare, civic, and WSRCA members, $105 for non-members), Legislative Luncheon with commercial projects varying in size and complexity. Alex keynote speakers Craig Brightup & Reid Ribble ($75 for WSRCA mem- holds special interest in developing innovative exterior envelope systems bers, $95 form non-members), or Tuesday’s Annual Luncheon with en- and making environmental, economic, social and functional sustainable tertainer Dave Coulier ($95 for RCI members, $115 for non-members). design a fundamental part of projects in order to ensure their success.

Kevin Kavanagh - Vidaris 8:15am–9:30am Mr. Kavanagh is an architect specializing in the design Seminar: Building Enclosure Pareto Principle: and construction of building envelopes. As Director, Optimizing Efforts via Collaboration Southwest Region, Mr. Kavanagh leads Vidaris’ growth opportunities for the West Coast, with an initial focus Patrick Reicher - Raths, Raths & Johnson Inc. on California. Kevin has experience working across Mr. Reicher is an Associate Principal with Raths, Raths numerous project types including healthcare, residential, commercial & Johnson, Inc. Mr. Reicher is a licensed Structural Engi- and institutional. His extensive experience includes a variety of building neer in the State of Illinois with considerable experience envelope assemblies for new construction, landmark restoration, reclad/ in forensic investigation, evaluation, and repair design overclad and specialty structures. of existing building enclosures; and building enclosure consulting and commissioning for new construction projects. He is also a Registered Exterior Wall Consultant (REWC), Registered Exterior Wall While typical conditions of exterior enclosure systems are generally Observer (REWO), Certified Construction Specifier (CCS), and Certified well marketed, documented, tested and assembled, atypical condi- Construction Contract Administrator (CCCA). tions, inherent to every project, are often overlooked, underdeveloped and the cause of weaknesses in performance. The in situ performance of building enclosures can remain inferior to intended criteria due to inadequate detailing and incomplete speci- This presentation will explore the challenges on air and water tight- fications during the design phase, variation of installation methods ness, thermal continuity, constructability and accountability caused by and imperfect jobsite conditions, insufficient communication and changes in geometry, materials, systems and gaps in scope alloca- collaboration between project tion using completed interface examples. Using at-grade, in-plane, team members, and unreal- overhead and parapet transition details as a baseline, the importance istic construction scheduling, of careful interface detailing for high-performance envelopes and the among other issues. Although responsibility of the architect in this process will be discussed. project documents often clearly WESTERNROOFINGEXPO.com | 23 11:00am–12:15pm defeat a proposed code amendment that would have only benefited Seminar: Tying it Together as the GC: Establishing a few roofing manufacturers. It’s amazing how much you learn when Acceptance Criteria for Design and Installation of you go on a quest for facts about the issue at hand. In our case, a group DOWNLOAD THE APP! Roofing/Waterproofing Systems of manufacturers, working through the Global Cool Cities Alliance, applied to the State of Oregon Building Codes Agency to make cool roofs Ali Sabbagh - DPR Constructions mandatory on air-conditioned buildings in Western Oregon. Mr. Sabbah brings 20 years of experience as a Super- intendent at DPR Construction. He worked his way up What worked in our opposition of this proposed amendment was the through the ranks as a union rodbuster, establishing a diversity and breadth of participants. We had taxpayers; a spokesman from OCSA (The Oregon Confederation of School Administrators) who WESTERN strong foundation for managing the technical and field spoke on behalf of school associations for business managers, facilities aspects of construction. He has been instrumental in the managers and school board members; National, Western, and Portland Roofing success of DPR’s largest and most complex projects and brings specialized Roofers Associations; two multiproduct roofing manufacturers; and experience in roofing and waterproofing scopes. the Portland Chapter of the RCI all assembled to fight the change. We EXPO were able to fight poorly implemented computer simulations with Claire Stein - DPR Constructions in-field experience and speculation with facts. The result was multiple Claire Stein brings 15 years of experience as a Project advocate groups working for the benefit of all. Manager at DPR Construction. With a background in architecture and strong technical construction experience, Claire has been instrumental in the success of roofing 2:30pm-3:45pm and waterproofing on projects for DPR in the Bay Area, Seminar: Parapet Predicaments and Roof Edge • INTERACTIVE TRADE SHOW MAP including three ground up hospitals. She holds a BA in Architecture from Conundrums • SEMINAR & SPEAKER DESCRIPTIONS University of California at Berkeley and a MS in Construction Engineering • SCHEDULE OF EVENTS and Management from Stanford University. Jennifer Keegan - GAF Materials Corp • ENHANCED PRODUCT LISTINGS Ms. Keegan is the Director of Building & Roofing Science • SOCIAL MEDIA & PHOTO SHARING for GAF. This position is focused on the relationships be- Using collaboration tools and processes, DPR Construction and trade tween individual roofing materials and the overall roof partners have established key guidelines for the successful installa- system and building envelope performance. Jennifer tion of roofing and waterproofing. Setting design acceptance criteria has over 20 years of experience as a building enclosure early in preconstruction has helped to identify requirements at design consultant specializing in assessment, design and remediation of building and ultimately at mock up and installation milestones. Establishing enclosure systems. MEMBERS ONLY defining features of work with all stakeholders helps the team plan and execute the installation. Using BIM, DPR Construction has defined Tracy Myers - GAF Materials Corp critical areas of coordination, including roofing and flashing, rooftop Ms. Myers is a Building & Roofing Science Architect for GAF, with over 25 years of broad experience in architec- EXPO PERKS! equipment, and equipment pads. This presentation will give case tural design, building envelope forensic investigation, studies and outline guidelines and technologies DPR uses for successful FREE ENTRY TO peer review and quality assurance, building codes, and WSRCA install of roofing and waterproofing systems. DISCOUNTED WELCOME PARTY MEMBERS ONLY roofing design and investigation. She has provided REGISTRATION & LIVELY-SILENT sworn testimony related to architectural issues including standard of care, AUCTION LOUNGE roofing, waterproofing and general construction. 1:15pm-2:30pm FREE BEER Seminar: Deceptive Code Amendment Defeated We will review a variety of building types to discuss the continuity of WSRCA EXHIBITOR AT WSRCA SWAG detailing required to manage moisture, air, vapor and thermal perfor- BOOTH RAFFLES Keith Schaber - Schaber Roof Consultants, Inc. mance, as well as wind resistance requirements at the critical wall-to- Mr. Schaber’s roofing career began in 1970 and has roof interface. We will discuss code requirements and how to achieve included being a roofer, estimator, sales rep, and man- compliance through design. This session will provide guidelines to EXPRESS CONSULTANTS ager of a roofing distribution company. He has been an successfully navigate these often competing interests and provide REGISTRATION CORNER IN MEMBER independent roofing consultant since 1987. Keith served strategies for achievable performance through design and specification LINE WSRCA BOOTH NETWORKING on the RCI Board of Directors for two and a half terms, without compromising the aesthetics with distracting details over the and has taught classes for RCI, Portland Roofing Contractors Association, edge of the roof. We will review detail examples that gracefully and not and Western States Roofing Contractors Association. so gracefully blend together form and function at various roof to wall interfaces, reviewing variations to account for constructability, various DISCOVER MORE AT Recently, a diverse group of concerned organizations in Oregon rose to trades, and construction phase sequencing. WESTERNROOFINGEXPO.COM 24 | WESTERNROOFINGEXPO.com • All convention registrations MUST be made online at WesternRoofingExpo.com • Have Questions or Need Assistance? Call WSRCA at 1-800-725-0333 • All hotel reservations MUST be through the hotel of choice, or via the online hotel reservation page on WesternRoofingExpo.com • DID YOU KNOW? $50 PER RESERVATION WILL BE DONATED BACK TO THE DAVIS MEMORIAL FOUNDATION WHEN YOU BOOK WITH OUR ROOM BLOCK AT PARIS LAS VEGAS, BALLY’S, OR PLANET HOLLYWOOD. WESTERN NEED A HOTEL? CALL DIRECT - USE CALL-IN PROMO CODES - HOTEL DEADLINE: MAY 7, 2019

Rates Starting At Rates Starting At Rates Starting At $79 .00 $109 .00 $109 .00 Roofing per night per night per night PROMO CODE: PROMO CODE: PROMO CODE: SBWSR9 SPWSR9 SMWSR9 (800)358-8777 (877)603-4389 (866)317-1829 EXPO CALL DIRECT CALL DIRECT CALL DIRECT PARIS LAS VEGAS JUNE 9-11 REGISTER ONLINE: WESTERNROOFINGEXPO.COM REGISTRATION SPONSORS EVENT PRICING & INFORMATION *Event Pricing Increases Onsite WSRCA Member / Non-Member Price FULL REGISTRATION: INCLUDES ALL EVENTS, LUNCHEONS, SEMINARS, AND TRADE SHOW FOR BOTH DAYS...... $275.00 / $440.00 EDUCATION PASS - MONDAY: 6/10/19 CLEASBY INCLUDES ALL SEMINARS FOR MONDAY, JUNE 10TH...... $60.00 / $105.00 EDUCATION PASS - TUESDAY: 6/11/19 INCLUDES ALL SEMINARS FOR TUESDAY, JUNE 11TH...... $60.00 / $105.00 WELCOME RECEPTION & LIVELY-SILENT AUCTION - SUNDAY: 6/9/19...... FREE! / $40.00 LEGISLATIVE LUNCHEON - MONDAY: 6/10/19 LUNCHEON WITH KEYNOTE SPEAKERS: CRAIG BRIGHTUP & REID RIBBLE...... $75.00 / $95.00 ANNUAL LUNCHEON - TUESDAY: 6/11/19 LUNCHEON WITH ENTERTAINER: DAVE COULIER...... $95.00 / $115.00 EXHIBIT FLOOR PASS (BOTH DAYS): ROOFING & WATERPROOFING CONTRACTORS & THEIR EMPLOYEES, ALL MEDIA...... FREE! ARCHITECTS, CONSULTANTS, AND ENGINEERS...... FREE! SUPPLIERS...... $50.00 / $50.00 NON-EXHIBITING MANUFACTURERS...... $300.00 / $300.00 SERVICE PROVIDERS...... $300.00 / $300.00 DAVIS MEMORIAL FOUNDATION EVENTS: EXHIBIT FLOOR PASS GOLF & SPORTING CLAYS TOURNAMENTS...... $195.00 ROOFING & WATERPROOFING CONTRACTORS, ARCHITECTS, CONSULTANTS, ENGINEERS AND ALL MEDIA (& THEIR EMPLOYEES) CAN RCI REGION V SUMMER WORKSHOP:...... REGISTER ONLINE: WWW.RCI-ONLINE.ORG ATTEND THE WESTERN ROOFING EXPO FOR FREE! PICK UP YOUR BADGE AT ‘WILL CALL’ BY REGISTERING ONLINE - OR FILL OUT THIS FORM, BRING IT WITH YOU TO THE PARIS LAS VEGAS, AND REGISTER ON-SITE. ALL INFO MUST BE COMPLETE: BECOME A WSRCA MEMBER! NAME: E-MAIL: SHOW SPECIAL OFFER: 20% OFF YEAR 1 DUES COMPANY: PHONE: CONTRACTOR MEMBER: ROOFING AND/OR WATERPROOFING CONTRACTOR...... $476.00 $595.00/Year ADDRESS: REFERRED BY: CATEGORY A: MAJOR MANUFACTURER OF ROOFING, WATERPROOFING, OR ROOFING INSULATION...... $908.00 $1,135.00/Year CATEGORY B: ROOFING EQUIPMENT, ACCESSORIES, OR SPECIALTY MANUFACTURER...... $620.00 $775.00/Year CONTRACTOR CONSULTANT ARCHITECT ENGINEER MEDIA/OTHER MEMBER NON-MEMBER CATEGORY C: AREA DISTRIBUTOR, SUPPLIER, OR SALES REPRESENTATIVE...... $476.00 $595.00/Year CATEGORY D: ROOFING CONSULTANTS...... $476.00 $595.00/Year CATEGORY E: INDUSTRIAL, EDUCATIONAL, OR SERVICE PROVIDER...... $476.00 $595.00/Year REGISTER ONLINE WESTERNROOFINGEXPO.COM CATEGORY F: ARCHITECTS & ENGINEERS...... $192.00 $240.00/Year CATEGORY G: INSURANCE...... $868.00 $1,085.00/Year WESTERNROOFINGEXPO.com | 27 WESTERN ROOFING EXPO 2019

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