GB News: Weather Report Sponsorship Opportunity 2021

Channel Investment Available from Platforms On-air Digital

The Opportunity Scheduling & Accreditation Sky Media and GB News are delighted to present the GB News: Weather Report opportunity to sponsor our daily Weather Reports. With • 6-month sponsorship – other durations also available this package your brand has the exclusive opportunity to • 06:00-24:00 (Monday-Sunday) position themselves around the one thing that Brits care • 2 x weather reports per hour most about: the weather! • 1 x 10” & 1 x 5” sponsorship idents per report • Approx. 1080 reports per month With two weather reports every hour and every day, an on- air sponsorship will provide your brand with high-reach and • Approx. 2160 sponsorship credits per month frequency amongst an ABC1 audience. As well as linear, there is a growing demand for news outlets to have a digital and social presence, so with this partnership we can also About The Audience market your product on both the GB News App and GB The core target audience of GB News are the politically News Websites in order to maximise reach. Come rain or moderate 10.2 million ‘centrists’ in the UK. The mass shine, your brand will be at the forefront of our audience’s audience who represent Britain’s heartland: minds! • Average age is 44 • 50% male and 50% female • ABC1C2 About GB News • 57% are married Available in 96% of UK homes, GB News is the pioneering • 30% have children at home new news outlet that promises to deliver impartial, well- Source: YouGov Jan 2021 rounded and representative reporting for the entire nation. With a powerful sense of community and inclusivity at its , GB News is a news channel for the masses. Digital Amplification Answering the needs of those who are disenchanted by the While TV remains the most popular medium to engage with current news institutions, GB News will provide compelling the news, there is an ever-increasing appetite for reliable debate on key topics with a rational, optimistic outlook. news coverage to be available digitally and socially too: • After TV, the internet is the most used source for news Joining the channel as presenters will be current-affairs (65% of Adults) heavy-weights; , Alistair Stewart and Colin • 68% of ABC1 adults use the internet to access news Brazier. As well as who will be co-anchoring The Breakfast Show and former journalist Gloria • 45% of UK Adults use social media to access news De Piero, to name a few. Our popular presenters will also Pre-launch GB News has already harnessed mass interest in voice some of our weather reports. the digital and social arenas, boasting 185,000 followers and already 8 million Google Searches for ‘GB News’. Contact Details Digital amplification opportunities include; native articles and columns, sponsorship of digital content, homepage Sadie Burnett | MP Partnership Manager takeovers on the GB News app and the GB News Website and much more. 0207 032 4449 | [email protected] Source: News Consumption Survey 2020

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