Managing Social Media in a Disaster
Jeff Baranyi – Public Safety Tech Lead and Esri Disaster Response Team Esri Disaster Response Program www.esri.com/disaster
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JapanJapan JapanJapan Public Information Map Template http://esriurl.com/PIM Social Media Evolving to Support Emergency Management
• Providing Insight • Documentation • Increased Resiliency • Situational Awareness • Volunteered Geographic Information (VGI) Filtering Social Media
How do you separate the wheat from the chaff?
• Keywords
• Time
• Geography
- Flickr - http://api.flickr.com/services/rest/?method=flickr.p hotos.search&api_key=
Ushahidi
Crowd Sourcing Tool
Documentation Sudan Referendum Who’s Tweeting? Concentrated Messages Going Viral Going Viral Going Viral Going Viral Tweets Per Capita Tweets Per Capita Original Content Re-tweets Mass Media Mass Media Conduits Message Spread Sudan Statistics
Analysis Results of 20,000 Tweets from January 9th to 15th
• Location Information - 95% of locations came from geocoding a place name in the user's twitter profile. - 4.5% were from a lat / long in the user's profile - 0.5% were GeoTagged • Generation of Information - 11% were "original information", ie. they were not retweets and did not contain a URL unless that URL is to twitpic. - 13% were second person messages, basically retweets of messages that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets (probably sent by clicking the twitter button on the web site) Documentation Types - Videos/Photos/Messages Documentation – Damage Photos from Flickr Increase Resiliency Disaster Response 2.0
Social Networks + Location can connect you with your neighbor
Enabling communities to help themselves during a crisis. . . Situational Awareness Situational Awareness
“The sooner we are able to comprehend the full scope of the disaster, the better able we are to support our citizens and first responders. For that reason, we must seek out and incorporate information provided by the public.”
Senate Homeland Security Hearing on Social Media as Disaster Communications Tool – May 5, 2011
April 22 St. Louis Tornado Common Operational Picture – Social Media Tools
Volunteered Geographic Information (VGI) Volunteered Geographic Information (VGI) Citizens as Sensors: The World of Volunteered Geography
Direct Feature Updating
Server
Connecting Mobile Workers, The Public . . . Everyone Metro Nashville 2010 Flood Viewer City of Nashville – Citizen Reporting Tool
Volunteered Geographic Information (VGI) Hamilton County, TN – Storm Damage Reporter
http://maps.hamiltontn.gov/hamiltondamage/ A New Generation of Geo-Applications Is Emerging
CitySourced.com - Leveraging the Geospatial Platform
Creating Fun, Interesting and Useful Apps Collect VGI from your Smartphone iPhone, Windows Phone 7 and Android Collecting ICS Mapping Information
NAPSG Foundation SoCal Public Safety GIS User Group Workshop Challenges
• Naughty Words • Lack of GeoTagging • Privacy • Terms of Service Resources / Templates
Public Safety Resource Center Templates
• Public Information Map - Social Media / VGI Template - http://esriurl.com/PIM • Common Operational Picture (COP) Template - http://esriurl.com/COPTemplate - Social Media Widget - http://esriurl.com/SMWidget • Citizen Service Template - http://esriurl.com/citizenservice
http://resources.arcgis.com/public-safety Social Media for Emergency Management is Evolving
How can you evolve with it?
• Watch Social Media on map during an incident - http://www.esri.com/disaster • Integrate Social Media in to your Public Information maps and Situational Awareness Viewers • Explore Volunteered Geographic Information (VGI) Other Resources / Tools
• ArcGIS.com Tweet Mapping Template • Ushahidi ArcGIS Destkop AddIn • ArcGIS Explorer 1700 Twitter Add-in • Storing tweets in the Geodatabase via GNIP Power Track (http://gnip.com/twitter/power-track.pdf) ArcGIS.com Tweet Mapping Template
• See this blog post on the ArcGIS Online blog - http://blogs.esri.com/Support/blogs/arcgisonline/arc hive/2011/05/02/tweet-mapping-template.aspx • Three Steps 1. Create your web map 2. Select the Twitter Web Map Template 3. Host html on your website Ushahidi ArcGIS Desktop AddIn (with source)
• http://www.arcgis.com/home/item.html?id=a4be04e2824d458bbb075d25d0b398c8 ArcGIS Explorer 1700 Twitter Add-In
http://www.arcgis.com/home/item.html?id=97e7f63252c3455b98439821340d9b50 Storing Twitter Data
• GNIP Power Track (Product subscription) • Filter the Twitter Firehouse • Many different filters and Operators - http://docs.gnip.com/w/page/35663947/Power-Track • Including the “has:geo” - “Currently, 'has:geo' is about 2-4% of the full firehose” - “Any tweets with geolocation data, either an exact lat/lon or a named ‘place’” Demos Questions / Discussion Thanks! [email protected] @GISPublicSafety