COGNITIVE PSYCHOLOGY REMEMBERING & Models of Explanations of – Multi-store Model Forgetting – Model • Trace Decay – Levels of Processing • Displacement Types of Memory • Interference – Semantic • Retrieval Failure – Procedural • Lack of – Episodic Consolidation • (incl. Autobiographical) (incl. ) The study of Cognitive Processes is also called the INFORMATION PROCESSING approach Remembering involves three basic processes called THE THREE STAGES OF MEMORY Retrieval Information is Information is INPUT by Information is RECALLED in selecting and STORED in the same format changing it into its encoded that it is stored. a format that format. (the OUTPUT) can be stored.

However there could be several different types of store. Our own experience (Introspection) would suggest that there are at least two very different types of memory store. Short Term Memory (S.T.M.) Where information is held for a short time. Also called Primary Memory or Working Memory. It enables us to hold a conversation and to pay to our immediate surroundings. Without it we could not function. Long Term Memory (L.T.M.) Where information is held for a longer time, perhaps permanently. Also called Secondary Memory. It enables us to remember events from the past, and all that we have learnt. Without it we would not exist as individuals.

Next we need to establish how information is ENCODED, STORED and RETRIEVED in each store. The Multi-Store Model of Memory (Atkinson & Shiffrin 1968)

ATTENTION RETRIEVAL S.T.M. L.T.M. SENSORY S.M. Short Long INPUT Sensory ENCODING ENCODING Term Memory Term Memory Memory

INFO LOSS “forgetting” INFO REHEARSAL LOSS LOOP forgetting

For an animated version visit - http://aqa.psychblog.co.uk/wp-content/uploads/multistoremodel.swf • S.T.M. • L.T.M

By Sensory Acoustically Semantically ENCODING modality. (sometimes visual)

Evidence? SPERLING BADDELEY BADDELEY

DURATION ½ - 2 secs 18 – 30 sec Life time?

Evidence? SPERLING PETERSON & PETERSON

CAPACITY Very 7 + or - 2 Infinite? limited

Evidence? SPERLING MILLER Components WORKING MEMORY MODEL of the …. (Baddeley & Hitch 1974) the ARTICULATORY PROCESS encodes acoustically and uses The CENTRAL EXECUTIVE controls REHEARSAL to process information. working memory by focusing attention on one or more of sub-systems and determines flow into LTM.

The PHONOLOGICAL LOOP consists of ? The VISUO-SPATIAL SKETCHPAD encodes and stores visually, limited in capacity and duration. and the PHONOLOGICAL STORE You can illustrate working memory works by which also has a limited capacity. asking how many windows in your house? LEVELS OF PROCESSING THEORY

Craik and Lockhart (1972) suggested that information can be processed at different levels.

SHALLOW PROCESSING Visual by appearance Needs less thinking eg: starts with capital letter The deeper we process Phonetic by sound, the information the better eg: rhyme’s with ….? we remember it in LTM.

DEEP PROCESSING Semantic by meaning, More thinking involved eg: associated with?

ELABORATION is the key to remembering information in LTM by processing at a deeper level – analyse it, associate it with things already in LTM, make it more meaningful. Evaluating Models of Memory

+ Has lots of empirical evidence to support it ; Miller Multi (1954) , Peterson & Peterson (1959), Baddeley (1966) Store - Evidence lacks ecological validity (limited materials). + Simple to understand. - It oversimplifies memory.

+ Evidence from Craik & Tulving (1975) shows that Levels of deeper processing gives better from LTM. processing - What is deep? this could vary with individuals - Does not explain role of emotion and motivation

+ Evidence from Baddeley & Hitch (1974) shows that Working we can process more than one task using STM. Memory + Helps to explain multi-tasking & learning difficulties - Does not explain how central executive works Types of Long Term Memory

Our “how to” memory, eg: riding a bicycle we may not be able to explain it in words Procedural or even know that we have this memory. Little research has been done on this.

Our “know it” memory, eg: capital of France because it is processed by meaning it is Semantic organised in the way it was originally learnt. Most memory research has looked at this.

Our “episodes of life” or autobiographical , eg: last holiday, sixteenth birthday. Includes Flashbulb which are vivid, emotive memories – ( eg 9/11 ).

The case study of illustrates how these can function independently and how even if only one of these are damaged the effects can be devastating. In which of the three stages of Explaining memory could forgetting occur? Forgetting ENCODING STORAGE RETRIEVAL

From introspection suggest some factors that could lead to forgetting ?

• Time • Brain Damage • Confusing information • Alcohol etc.

• Too much stuff to • Not really remember wanting to recall

Each of these is explained by a different theory your challenge is too work out which applies to which stage, store and type of Memory. The simple idea that memories TRACE DECAY are lost over time is called First proposed by Hans Ebbinghaus in 1885 based on testing his own memory for non-sense syllables (such as BEJ, ZUX) which had no associations.

Ebbinghaus found that his memory However he also decayed over time, called the found that it did “”. not take so long to remember RECALL % RECALL these items the second time around. He called this his TIME = DAYS “SAVINGS”

This is NOT an adequate explanation for forgetting in LTM because - • Something must have remained in LTM as it could be re-learnt faster • Older meaningful memories of important events can often be remembered better than newer but less relevant ones. Interference task Student Exercise Trace Decay practice – count back in three’s from 333. MemEx1 in STM?

Instructions:- Read the consonants that appear below then count backwards in three’s from the number given. Write down the letters you recall when asked.

L Z M , P V Q, X F D 763 STOP! WRITE NOW! B F Y , G Z J, P D L 435 STOP! WRITE NOW! K M R , H G Y, J T Z 917 STOP! WRITE NOW! M Q L , T L Y, F R N 329 STOP! WRITE NOW!

This shows that the longer the interval before recall the more items that are lost from memory. This is what we would expect because Peterson & Peterson showed that the duration of S.T.M. is between 18 – 30 secs. But Peterson & Peterson also found that as the trails when on participants confused earlier trigrams with later ones, raising the question was this forgetting due to .. Trace Decay OR Interference? Jenkins & Dallenbach(1924) showed that nonsense syllables learnt in the evening would be remembered better than those learnt in the morning, even though the same amount of time had past. They concluded that the events of the day had “interfered” with the memory for the nonsense syllables more than when people are sleeping.

LTM – INTERFERENCE provides a better explanation than trace decay. STM – TRACE DECAY & INTERFERENCE can BOTH be used.

The memory store that TRACE DECAY applies to best is SENSORY MEMORY. SPERLING’S (1960) experiment demonstrates this. It also makes sense in terms of our experience of sparklers, traffic lights at night & sound echo.

Interference is forgetting due to confusion with previous or later material. It can effect STM or LTM. INTERFERENCE PROACTIVE RETROACTIVE

Where information For example you are Where information learnt earlier learning Spanish this learnt later interferes with that year, last year you interferes with that learnt later. leant French. learnt first.

Qu. What is it if John calls his current girlfriend by the name of his ex?

Interference theory :- •explains forgetting in STM & LTM when material is similar •works better for episodic memory than semantic •research lacks ecological validity – when do we use non- sense syllables or trigrams in everyday life? DISPLACEMENT Is the simple idea that new memories will replace old ones

This theory assumes that a memory store has a limited capacity, so which types of memory will it apply to?

Miller (1956) NEW OTHER found that when INFORMATION INFORMATION STM was full up INPUT IS LOST S.T.M. (5 – 9 items) new material + would push out 7 -2 items the old. Also Sperling (1960) found that SENSORY MEMORY also has a very limited capacity so this theory would also explain forgetting here but-

This is NOT an adequate explanation for forgetting in LTM because - • As far as we can tell LTM has an unlimited capacity. • We can recover memories that we thought were forgotten. Which theory best explains the Serial Position Effect?

TRACE Does not explain why earliest material is remembered better DECAY? (Primacy Effect) than the material in the middle which came latter. Explains why material is lost from middle and why less is lost from DISPLAC the end (Recency Effect) but it does not explain the primacy effect. EMENT? Offers best explanation, material in middle of curve is subject to both INTERFE Pro-active & Retro-active interference, but the material at start and RENCE? end of the list only one of these.

Primacy Serial Position Curve Recency Effect Effect Retro-active Pro-active Interference Interference only Both Pro-active & Retro- only active Interference

Can you think of examples from LTM when this may not be the case? A failure to encode information in LTM could also be caused by some external event which wipes the memory store in STM, here forgetting is due to the – Lack of Consolidation Due to trauma, concussion, S.T.M. L.T.M. alcohol, drugs, E.C.T. etc.

Yarnell & Lynch (1970) showed that concussed American footballers could recall what happened if asked immediately (STM) but could not recall anything when asked 20 minutes later (LTM). Electro-convulsive therapy (ECT) seems to wipe memory of events up to one hour before, suggesting that consolidation takes some time. This is a good way of explaining some forms of , but the biological mechanisms of memory are not fully understood so it is difficult to describe exactly how it works. If information has been encoded and stored successfully in LTM but still cannot be remembered then this could be due to – Retrieval Failure Also called Cue Dependant Forgetting “” is a common experience when we simply need the right clue (or Cue) to help us recall something. The cue usually relates to the conditions of encoding, in it often organisational – eg: categories. State Dependant forgetting Is when your internal state, mood or condition at the time of encoding information provides a cue to remembering it.

WORDS Context Dependant forgetting WORDS WORKS Is when the environmental factors at the time of encoding information provides a cue to remembering it. Godden & Baddeley (1975) showed that divers who learnt a list of words underwater recalled it better underwater than on land and vice versa. MOTIVATED FORGETTING – is the idea that we forget some things (from LTM) because it is not in our best interests to recall them; this could be due to .. Repression Freud (1901) suggested that this Ego protected the conscious part of the mind (Ego) from the primitive, socially unacceptable drives in the unconscious mind (Id).

Glucksberg & Lloyd (1967) showed that words associated with other words that were accompanied by an mild electric shock were not recalled as well as controls. Levinger & Clark (1961) showed that words associated with emotionally negative words (eg: cancer, anger) were not recalled as well as those associated with neutral words. Both are lab experiments and have being criticised on methodological and ethical grounds, they are also subject to alternative explanations. Williams (1994) interviewed 129 women 17 years after they had been sexually abused as children, 38 % did not mention the abuse. He concluded that they had repressed the memories. Can you provide an alternative explanation.