OUR 1646 TH ISSUE

Vol. 32, No. 34 R O C H E S T E R Monday, September 28, 2020 Yet Another Swafford’s Late Birdie Leads Record for Rounds... To Victory at Punta Cana Golf Datatech released the straight month, every state in PUNTA CANA, Dominican Re- August rounds played report, the continental U.S. saw a play public (AP) — Hudson Swafford which shows that rounds were increase of at least 2%. Most lost control of the tournament up 20.6% year-over-year. That were far higher, including jumps without ever losing any confi- sets another new record for the of 37% in Florida and 31% in dence he could hit the right shot biggest increase in a peak season Arizona, where oppressive heat when it counted. month since they began tracking and soaring temperatures clearly Standing in the 13th fairway rounds two decades ago. We’re didn’t hold golfers back. Texas Sunday in the Corales Punta- talking about a lift of roughly 10 (which ranks fifth nationally with cana Resort and Club Champi- million rounds in August alone, 844 golf courses) actually topped onship, he had a four-shot lead. which comes on top of a burst them both at +39%. Walking off the 15th green, he of 17 million rounds in June and Looking ahead to the final third was tied. July. It’s been quite a summer of the calendar — golf’s typical “Honestly, I one bad golf shot for golf. taper period — there’s good rea- all day,” Swafford said of his The surge continues to be son to believe that the momen- 9-iron that he didn’t finish and widespread, too. For the second Record — PAGE 5 led to the bogey on the 15th. Tyler McCumber and Mackenzie the 2017 PGA Championship. With the tournament on the Hughes, and the par putt on McCumber rolled in a 25-foot line, he delivered. the 18th avoided a playoff with birdie putt on the 18th for a 66. Swafford hit a three-quarter McCumber. In the group ahead of Swafford Opportunity for Golf: How 6-iron on the par-3 17th to 10 It was his second career victo- was Hughes, who made bogey feet for birdie to regain the lead, ry on the PGA Tour, the other from short of the 18th green for Golf Might Take Advantage and then reminded himself how coming at the in a 70 to fall two shots behind. well he had been putting when January 2017. That was a year Swafford was on the front por- Of Covid-Fueled Bump he stood over an 8-footer for par before he missed time with a tion of the green and left his on the final hole for the victory. rib injury, which was followed 40-foot putt up the ridge 8 feet Amid uncertain times, golf has questions: “Its like, ‘Man, just hit another by foot surgery in the summer short. He made that for the win, enjoyed a resurgence in play, How would they assess the solid putt. Just one more solid of 2019. finishing at 18-under 270. particularly so during the sum- opportunity that exists for golf putt,”’ Swafford said. Swafford hopes he’s on the Swafford was playing on a mer months. It’s momentum right now? He closed with a 3-under 69. right path again. The victory gets medical extension from his foot worth celebrating and a unique AND The birdie on the 17th allowed him into the Masters next April, surgery and now gets a two-year opportunity for the game. How might we best take ad- him to break out of a tie wit which will be his first major since Late Birdie — PAGE 3 In a recent industry message, vantage of this? NGF CEO Joe Beditz not only Here’s what they had to say: discussed the surge in rounds, but addressed the importance Joe Assell, CEO, GOLFTEC A Backup Version of Tiger of sustaining this interest in play Golf is experiencing an un- and retaining both new golfers precedented surge in interest and and those who have returned activity. As long as COVID-re- Woods’ Iconic Putter Sold for to the game after an extended lated lifestyle and business re- hiatus. strictions are in place, golf will Nearly $155,000 at Auction As an extension of this dia- remain one of the primary ac- logue, NGF reached out to lead- tivities people pursue. Existing by RYAN YOUNG ers from different corners of the golfers are playing more golf, Tiger Woods’ Scotty Cameron golf industry for feedback and former golfers are returning to Newport II putter is iconic. varied perspective on two key Opportunity — PAGE 9 He’s won 14 of his 15 major championships with it, after all. One golf fan really wanted 7 Stylish Jackets to Keep Your Body Woods’ backup version of the putter, and went to great lengths Warm but Your Look Super-Cool to get their hands on it. A backup of Woods’ famous putter dating back to 2001 sold at Golden Age Golf Auctions on Sunday morning for $154,928. According to ESPN, that is believed to be the most a putter has ever been sold for. Putter dates back to the ‘Tiger Slam’ While the putter never actually saw the course, it’s easy to see why golf fanatics would clamor over it. Not only do a select few “back- up” versions even exist — they (@GoldenAgeBid) were made personally for Woods by Jessica Marksbury erwear for a round of golf can in the event that his real putter sold dates back to 2001. Invitational, The Players Cham- Fall golf is officially upon us, be tricky: You want something broke, was unusable for some Woods won five times that sea- pionship and then the Masters and that means jacket weather heavy enough to keep you warm, reason or he simply wanted to son, including a three-tournament Tournament. The win at Augusta is here. Choosing the right out- Jackets — PAGE 13 swap — but the putter that was stretch where he won the Bay Hill Putter — PAGE 5

Local Holes-In-One on Page 4 See Past Holes-In-One at golfweekrochester.com Page 2 • Rochester GOLF WEEK • Monday, September 28, 2020 Mulligans News, Notes, Quotes & Anecdotes from the Local Golfing Community 2020 RDGA Junior Invitational at Irondequoit CC Crowns Three Champions

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JUNIOR CHAMPIONS: Winners in the three Divisions from the 2020 RDGA Junior Invitational included (l. to r.): Phillip Minnehan, Boys Junior; Sophia Cellura, Girls Junior; and Brody Burgess, Boys Sub Junior. (RDGA) The 2020 RDGA Junior In- the 2021 RDGA Tournament with 5 under par 65 for Low vitational concluded Sunday, Schedule to be released on Feb- Team honors in the WNYPGA September 20, with final round ruary 1, 2021. GOLF MAX Pro-Pro Champion- action at Irondequoit Country • • • ship supported by Antigua Golf. Club. (L-R in photo with Bob Evans, The 56-player field featured WNYPGA GOLF Antigua Golf in the middle) at area high school and middle MAX Pro-Pro Niagara Falls Country Club. school golfers competing in Third place went to Tim Fries, three divisions over two days and Championship Glen Oak GC & Mark Kirk, Crag Monroe Extinguisher • 2x5 • 120215 • SH Fax/Email: [email protected] holes of stroke play in an of- Results Burn GC with 67. Fourth place Expositor-Ledger Newspapers ficial Junior Scoreboard-ranked Dwayne Randall, Bartlett CC went to Conor Grandin & Louis event. & Ryan Swanson, Pinehurst GC Pikula, both from Oak Hill CC, Rochester Golf Week • The Jewish LedgerWinning the Boys Junior Di- tied with Sean Moffat & Tom with 68. 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 vision (ages 15 to 18) title was Irish, both from CC of Buffalo Mulligans — PAGE 4 (585) 427-2468 • FAX (585) 427-8521 Phillip Minnehan, a senior at We want your ad to be perfect…McQuaid High School. Minne- ImpoRTanT… han posted an 8-over-par 80 in 2020 Club Champions Your ad will run as it appears here unless we hear from you immediately. Round 1 and came back with a Deerfield Golf & Country Club please review thisAdrian ad carefully. Morgenstern, MBA, CIC 3-over 75 in Round 2 for a 155 ...... ◗ Check spelling and punctuation1170 Pittsford-Victor Rd. Championship Division Kevin Nichols total to win the title by three (A Flight)...... ◗ Check addresses and phoneSuite 265 numbers, Pittsford as well as e-mail addresses and web sites. Open Division Ed Grimes shots over Victor junior Jack Open Division (B Flight)...... Tim Smith ◗ Check dates and times416-4100 of all events listed. Berl (78-80--158), who had held If there are any corrections, please call us immediately at 427-2468. Open Division (C Flight)...... Michael Murphy [email protected] the first round lead. Owen Corby Senior Division (A Flight)...... Dave Mercandetti of Pittsford Sutherland finished Senior Division (B Flight)...... Chris McNally in third place at 159. In the Girls Junior Division (ages 12 to 18), Sophia Cellura, a Stafford Travis Scratch Monroe extinguisher freshman at Mercy High School, posted rounds of 84-85 for a Championship Final Results 169 total to win the title. Finish- Championship Division MONROE ing in second was Spencerport 1) Andy Fretthold...... River Oaks GC...... 66-64 - 130 24/7 “on the spot” service sophomore Julia Zigrossi, with Kris Boyes...... Cherry Hill Club Fire extinguishers, Cabinets & Accessories, scores of 82-88 for a 170 total, 2) Kevin Vandenberg..... Tuscarora GC ...... 65-69 - 134 while Pittsford Sutherland junior Brad Monroe...... Lake Shore Yahct and CC emergency Lighting, Automatic systems, Jayden Ford finished in third after 3) Evan Clarke...... Stafford CC...... 73-63 - 136 Kitchen exhaust hoods... following up a first round of 95 Chris White...... Stafford CC with a 77 in Round 2. 4) Patrick Keegan...... Locust Hill CC...... 71-66 - 137 In the Boys Sub Junior Di- Adam Condello...... Locust Hill CC vision (ages 12 to 14), Brody 5) Jim Scorse...... Stafford CC...... 71-67 - 138 “The• sales, man whoservice, stops advertising to save money is like the man whoBurgess, stops the inclock the to 8th save grade time.” at Shawn Baker...... Oak Hill CC Consultation & training Victor, posted the low rounds of 6) Jim Johnson III...... Canandaigua CC...... 69-72 - 139 the entire tournament - 75 and Phil Muscato...... Canandaigua CC • engineered Clean Agent 73 - to win the title by six shots. 7) Michael Carrig Jr...... Springville CC...... 70-69 - 139 • All special hazards Finishing in second place was Brian Kumiega...... Country Club of Buffalo Pittsford Mendon freshman Matt Senior Division restaurants • service stations Carpentier, who had rounds of 1) Ken Seibold...... Ontario Golf Club ...... 66-69 - 135 Computer rooms • hospitals 77-77 for a 154 total. Finishing John Kircher...... Monroe GC Flammable storage rooms We recharge your in third was Churchville-Chili 8th 2) Wade Sarkis...... Canandaigua CC ...... 71-66 - 138 extinguishers grader Jason Starkweather with Jim Johnson...... Canandaigua CC...... www.Monroeextinguisher.com rounds of 84-77 for a 161 total. 3) Chris Sorci...... RDGA Member ...... 73-66 - 139 • The 2020 RDGA Junior In- Mark Battle...... Ravenwood GC roChester BuFFALo 235-3310 vitational concludes the junior 4) Michael Carrig Sr...... Springville CC ...... 72-70 - 142 sYrACuse • eLMirA 105 DoDge st. portion of the 2020 RDGA Paul Hoffstetter...... Springville CC Tournament Schedule. Look for

“The man who stops advertising to save money is like the man who stops the clock to save time.”  Rochester GOLF WEEK • Monday, September 28, 2020 • Page 3 Bryson DeChambeau’s Best Quotes From His Victory Press Conference, Ranked

which is in November. single time." "Well, the COR was locked "I think I can get to 245. It's Somewhere, Bill Nye is pop- in back in 2000 or something going to be a lot of working out. I ping champagne. VICTORY... like that. You could only have don't think it's possible — it may FOR SCIENCE! it come off the face so much, be, I don't know. It's just I've 4. A message to his fans. right? So it's been that way ever gained so much so quickly in "But no matter what, my focus since. The rules haven't changed. a year. They always say, when and my message to everybody People have just gotten a lit- you work out, you gain your 30 out there is each and every day tle longer with their driver. The pounds or whatever it is, and that you're living life try and shafts have become better for then after that, each year, you make this day better than the sustaining higher swing speeds, half it. So you can go 15. If you previous day. Let today's gar- and we're constantly trying to just keep working out every day, you bage be better than yesterday." hit it as hard as we possibly can. keep halving it. And then even- That quote started off so strong Kyle Berkshire, Justin James, a tually there comes a point where until the garbage thing. That's, bunch of those guys, Josh, they (Gregory Shamus) you can't gain much more. But I uh, not an actual saying, is it? all inspired me to try and go still feel like I can get up there if 3. On his current height harder at it. They are the ones by CHRISTOPHER POWERS length, and that's all she wrote." you work hard enough." and weight. breaking the barriers. I can see Bryson DeChambeau's on- Let's take a quick look at the Is there any doubt he does get "6'1", 230 to 235, depending what is possible. So that inspires course performance at Winged next few U.S. Open venues: Tor- to 245? Everything this guy sets on if I've eaten steak or not." me to keep pushing the limits. I Foot was awe-inspiring. Not rey Pines (2021); The Country his mind to, he usually accom- This seems to imply that he don't think that science is that — only did he overpower the icon- Club (2022); The Los Angeles plishes (except getting a large ic venue, he made minced meat Country Club (2023); Pinehurst portion of golf fans to like him). of it. After 72 holes he was the No. 2 (2024); Oakmont (2025). 6. On his approach to the only player under par, six clear How many of those do we think sport. of the next closest competitor, Bryson wins, and why is it all of "My goal in playing golf and and the only player to shoot them? playing this game is to try and fig- three rounds under par. 8. On his "governors." ure it out. I'm just trying to figure Bryson DeChambeau's on- "It's all about the governors out this very complex, multivari- course performance at Winged for me. I have a limit to kind of able game, and multidimensional Foot this week was awe-inspir- what I do with the swing so I game as well. It's very, very dif- ing. Not only did he overpow- don't over-rotate. You can see ficult. It's a fun journey for me. er the iconic venue, he made I missed a lot of shots left this I hope that inspires people to minced meat of it. After 72 holes week. My left arm wasn't holding say, 'hey, look, maybe there is he was the only player under and being stable enough through a different way to do it.' Not ev- (Gregory Shamus) par, six clear of the next closest impact. It was just rolling over. erybody has to do it my way. I'm competitor, and the only player That's why I was drawing it and not saying that. I'm just saying in eats five-pound steaks. Nothing is as big of a role in the market to shoot three rounds under par. hooking it a little bit." general that there are different but respect, if true. today. I would say it's more of 9. Bryson, on why his He also used this "governors" ways to do things. If you can find 2. On his next experiment. athleticism playing probably a game was best fit to win a term following his third round. your own way, find your passion "Next week I'm going to be try- bigger role for that for sure. I was U.S. Open. We still have no clue what it — like Arnie said, swing your ing a 48-inch driver. We're going hitting it — on just a normal av- "I was always a super straight means. If you go to the fourth swing. That's what I do. That's to be messing with some head erage tour player a year ago, and driver of the golf ball, super definition of "governors" on Goo- what Matthew Wolff does. That's designs and do some amazing then I all of a sudden got a lot great iron player. Putting was gle, it reads "a device automati- what Tiger does. That's what with things with Cobra to make stronger, worked out every day, always iffy, but I knew I could get cally regulating the supply of fuel, Phil does. That's what everybody it feasible to hit these drives been working out every day, and around it on fast, quick greens. I steam, or water to a machine, en- does, and we're all trying to play maybe 360, 370, maybe even all of a sudden — not because of was always really good on quick suring uniform motion or limiting the best golf we can. Hopefully, farther. I don't know." clubs, but because of me, I was greens. I've become a great put- speed." This has to be what he's my way inspires people." Just won the U.S. Open by able to gain 20, 25 yards." ter, and my ball striking has im- talking about. We still don't get it. No snarky comment here. hitting it farther than everybody Hooo boy. He's certainly con- proved consistently, and now 7. On how much bigger he This is kinda cool. else. Still wants change his driver vinced himself it's all him. Good I've got an advantage with this wants to get for the Masters, 5. On his performance this and hit it farther. Normal. luck convincing the roll back the week. 1. On whether it's athleti- ball people, who will be having "So many times I relied on cism or science that's mak- absolutely none of this. x Late Birdie science, and it worked every ing the ball go so far. © GolfDigest.com

(Continued from Page 1) with par. exemption, along with invita- On the next hole, he wasn’t so tions next year to the Masters fortunate. and PGA Championship, along From left of the 13th, another with the Sentry Tournament of chip came back down the hill. Champions on Maui. His next chip was 12 feet short McCumber was bogey-free and he missed the putt, taking in the final round and never a double bogey. Ahead of him, seemed to be part of the picture Hughes birdied the par-5 14th. until the end. He worked his And when Swafford missed the way around the back nine with 15th green from the fairway and a collection of tough par saves, failed to get up-and-down, he birdies on the par 5s and then a was tied. must-make birdie on the 18th. The 6-iron to the 17th, where Adam Long, the 54-hole lead- so many other players had come er, shot 38 on the front and up short, changed everything. close with a 75 to finish fifth, “A good flighted 6-iron,” he four shots behind. said. “Done it 100,000 times. I Swafford nearly stumbled love hitting that golf shot. It was to the finish line. Staked to a a good one, and even a better three-shot lead at the turn, he putt.” missed good birdie chances with Will Zalatoris, coming off a tie a 6-foot putt on the 11th hole for sixth in the U.S. Open, tied and a 7-iron for his second shot for eighth. Zalatoris, who plays to the par-5 12th. But he pulled the but cannot that enough to go down to a get a PGA Tour card until next steep collection, the first chip year, can get into the next PGA came back to his feet and he had Tour event because of his top- to hit a super pitch to escape 10 finish. x Page 4 • Rochester GOLF WEEK • Monday, September 28, 2020 Mexican-Born Tanya Dergal Achieved Success on an International Stage Before Transferring Her Energy to Her Students

by BOB DENNEY I learn from all my students.” ments” of her ca- and Teaching Professional Jason From the moment she picked Dergal was a fast study in golf, reer in July 2001 Nunez. up a golf club at age six, stroking benefiting from the support of at the Junior “I’ve always been a big believ- a putt like wielding a broom, her father, Eduardo, a construc- World Champion- er in inclusion and hiring the best Tanya Dergal was swept away tion developer, mother Thelma, ship in San Diego. person for the position,” said by the experience. and brother Eduardo Jr., all who Realizing that her Casey. “She has made a positive “It was a game, and I loved it played the game. Club Campes- opportunities for impact. no matter what happened when tre de Durango was her training a scholarship were “Tanya has a strong clientele I hit the ball,” said Dergal, recall- ground. limited, Dergal fin- of members. She’s taken pro- ing the baby steps of a career By age 9, Dergal represent- ished third before grams we’ve had and grown that led to becoming the first ed Mexico in the Junior World a gallery filled with them. She’s taken our women’s PGA Director of Instruction at Championship and finished college coaches. and player development clinics Brentwood Country Club in Los sixth, missing a trip to Japan Her performance earned her a municipal facility. and enhanced them.” Angeles. “I love the pace of my by a stroke. That taste of the full scholarship to the University “The heavy Latino popula- Maintaining a 45-hour weekly career. I love the PGA, growing spotlight sparked her to work of Southern California. tion at Pico Rivera was welcom- schedule at Brentwood Country the game and making players harder. She also had a role “To come from a small town ing and inviting,” said Dergal. Club is just part of Dergal’s focus. better.” model to follow, fellow Mexican in Mexico and earn a full scholar- “They supported me and it really She and wife Lisa Martin are NuBorn Look •and 2x5 •raised 013019 in • JT Durango, Lorena Ochoa, who was three ship to USC was a turning point helped my career.” parents of five-year-old twins — Mexico, the 36-year-old Dergal is years older and someone Dergal in my life,” said Dergal. “We Dergal is in her fifth season daughter, Camila and son, Luca. oneExpositor-Ledger of 1,300 female PGA Newspapers Profes- had followed through the junior didn’t have that many junior at Brentwood, where she cre- “I feel that there are always sionals,Rochester but one of onlyGolf 36 female Week ranks. • The Jewish Ledgertournaments back in the day. We ated a guest instructor program opportunities, but you have to PGA2535 ProfessionalsBrighton-Henrietta of Hispanic Town Line “SheRoad, inspired Rochester, a country,” NY 14623 said had one or two tournaments in with her team. “We invite local work a little more to find them,” descent and the first female from Dergal, who as a 16-year-old the U.S. to play well and have teachers to learn from top in- said Dergal. (585) 427-2468 • FAX (585) 427-8521 Mexico elected to PGA Member- joined Ochoa on Mexico’s na- people look at you.” structors,” she said, “and they During one of the most chal- ship. Today, she teaches students tionalWe team want in theYOUR 19th AD World to be perfect…Dergal made an instant im- don’t have to drive far.” lenging of golf seasons, Dergal fromIMPORTANT… age 6 to 85 — and from Amateur Team Championship pact, helping the Women of She also hopes her success said she is blessed. beginnersYour ad to will one runhandicappers. as it appearsin 2000. here unless we hear fromTroy you to the immediately. 2003 NCAA Golf may inspire more Latina women “We are lucky in golf during “I enjoyPlease every reviewminute,” thissaid ad carefully.Two years later, Ochoa turned Championship her freshman to build a career in golf. “There a pandemic,” she said. “We are Dergal. “Youn Check treat spelling each andstudent punctuation professional. Dergal competed year. It was the first national golf is progress,” said Dergal, “but busy, the game is being played. like a truen Checkplayer. addresses If they areand in phone- on numbers, three more as well national as e-mail teams, addresses title, and femaleweb sites. or male, in school at the same time we are at less Our lesson schedule is full.” vested in ntheir Check game dates and and trusting times of allthrough events 2006.listed. history. than five percent at the PGA When the pandemic passes, you with Iftheir there game, are youany should corrections, At please17, Dergal call us said immediately she had at 427-2468.Her plan was to become a tour Meetings. I would like to see one of Dergal’s trips is to visit be invested in their game as well. “one of the most important mo- professional, but the econom- more female Directors of Instruc- family and friends and Club ics major had a backup plan: tion around the world.” Campestre de Durango. In May stock trader. “You never know The 130 women golfers at 2012, the club unveiled a plaque STUCK IN AN what may happen, but things Brentwood interact with a team at the practice range, dedicating turned out for me where golf of instructors, according to PGA “Tanya Dergal Meraz (her moth- OLD KITCHEN? took over,” she said. Director of Golf Patrick Casey, er’s family name) Practice Tee.” See how easy a new look can be. Dergal earned her LPGA a former two-term president of “Having the practice range Save time, trouble and thousands! Tour card in 2009 and compet- the Southern California PGA named after me was a great ed for the next three seasons. Section. honor,” said Dergal. “I spent She gradually transitioned to Casey, who hired Dergal, is countless hours there. It’s a very a career in teaching, starting part of a Brentwood instruction special place in my heart. Hope- at Alhambra (California) Golf team that includes Head Profes- fully, it’s a place where our sport Club and splitting her day by sional Emeritus Bob Harrison, in continues to grow and create coaching evenings at Pico Rivera his 55th season at the club; PGA some champions.” x (California) Golf Club, a lighted Head Professional Eric Temena ©PGA.com

Coler • 063020 • JT Fax/Email: @ Expositor-Ledger Newspapers Mulligans Rochester Golf Week • The Jewish Ledger 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 (Continued from Page 2) (585) 427-2468 • FAX (585) 427-8521 47th Stafford Travis Scratch IMPORTANT… We want YOUR AD to be perfect… Championship YourBEFORE ad will run as itAFTER appears here unless we hear from you immediately. Please review this ad carefully. We had 52 two-man Team’s Call Upstate’sn Check spelling oldest, and largestpunctuation and best refacing team competing in our 47th hosting n Check addresses and phone numbers,FREE as ESTIMATES well as e-mail addressesof and this web event. sites. Amateur teams n Check dates and times of all eventswww.nu-look.info listed. from WNY, Central NY and the If there are any corrections, please call us immediately at 427-2468.Saratoga region competed in the CABINET REFACING SINCE 1971 232-1750 36-hole event.

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“The man who stops advertising to save money is like the man who stops the clock to save time.” Highland Lawncare • 2x5 • 012918 • SH Fax/Email: [email protected] Expositor-Ledger Newspapers Rochester Golf Week • The Jewish Ledger 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 (585) 427-2468 • FAX (585) 427-8521 IMPORTANT… We want YOUR AD to be perfect… Your ad will run as it appears here unless we hear from you immediately. Please review this ad carefully. � Check spelling and punctuation � Check addresses and phone numbers, as well as e-mail addresses and web sites. � Check dates and times of all events listed. If there are any corrections, please call us immediately at 427-2468.

 Rochester GOLF WEEK • Monday, September 28, 2020 • Page 5 Tony Finau Sued for $16 Million COMPLETE LAWN MAINTENANCE SERVICES & LANDSCAPE DESIGN By Former Financial Backer RESIDENTIAL • COMMERCIAL back but has yet to be compen- sated. Additionally, he claims to have been promised 20 per- cent of future professional earn- ings for both Tony and Gipper, leading to the suit's claim of “at least $16 million” to recoup the money Hola paid, plus interest and compensatory damages. SHRUB TRIMMING MOWING Finau has made more than $20.2 million in his career Morgenstern DeVoesick • 2x5 • 101917 • SH Email: [email protected] across the Korn Ferry and PGA Expositor-Ledger Newspapers Tour, and while he turned pro in 2007 at age 17 the vast majority Rochester Golf Week • The Jewish Ledger of those earnings have come 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 by WILL GRAY penses” for both Tony and his since he reached the PGA Tour (585) 427-2468 • FAX (585) 427-8521 PGA Tour veteran Tony Finau younger brother, Gipper, which in 2015. Finau's lone Tour win We want your ad to be perfect… is being sued for more than $16 included mortgage payments, came in 2016 and he has made ImpoRTanT… million by a former business as- medical insurance, a new car at least $2.9 million in on-course Your ad will run as it appears here unless we hear from you immediately. sociate who helped cover ex- and living expenses “for approx- earnings for each of the last four WALKWAYS/PATIOSplease review this adMULCHING/EDGING carefully. penses during the early part of imately a year” while the family seasons. Ranked No. 14 in the ◗ Check spelling and punctuation his pro career. moved to Florida to allow the world, Finau finished T-8 at last ◗ Check addressesSince and 1993 phone numbers,Call Dennis as well as fore-mail a addresses and web sites. ◗ Check dates and times of all events listed. According to a Deseret News brothers to take lessons from week's U.S. Open. FREE ESTIMATE report, the suit was filed by David Leadbetter. According to “We are aware of the matter If there are any corrections, please call us immediately at 427-2468. 55-year-old Molonai Hola, who the lawsuit, filed in district court, and have the utmost faith in the 233-9599 owns Icon Sports and got to those expenses totaled more legal process,” Finau's agent, Chris know the Finau family in the than $592,000 over several Armstrong, reportedly said in a early 90s when Finau, now 31, years. statement. “We will not be making WWW.MORGDEVO.COM Banking was still in grade school. Hola Hola claims he had an agree- further comment at this time.” x reportedly “began financing ex- ment with the family to be paid © Golf Channel Tax Assessments REAL ESTATE GRIEVANCES HOMEOWNER’S ASSOCIATIONS Putter ESTATE PLANNING Small Business Law Corporate Law COMMERCIAL LENDING million, and would likely sell for much more if it ever hit the auc- COMMERCIAL REAL ESTATE Aviation tion block. Real Estate Development TAXATION While that may seem like a lot to pay for a putter that never PittsfordINTELLECTUAL Village Estates • 2x5 •042815 PROPERTY • SH Venture Capital Fax/Email: (Lanine) [email protected] actually accomplished anything, “The man who stops advertising to save money is like the man who stops the clock to save time.” the demand for Woods mem- Expositor-LedgerReal Estate MERGERSNewspapers & ACQUISITIONS orabilia has gone through the roof since he picked up his 15th RochesterExecutive CompensationGolf Week • 585The. 672Jewish.5000 Ledger major win in 2019 and his re- 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 cord-tying 82nd career PGA (585) 427-2468 • FAX (585) 427-8521 Tour win last season. We want YOUR AD to be perfect… “We are currently seeing IMPORTANT… the largest ever demand for Your ad will run as it appears here unless we hear from you immediately. Despite it having never been used in competition, one golf fan Please review this ad carefully. broke a record to get their hands on Tiger Woods’ backup putter. Tiger Woods memorabilia,” (Timothy A. Clary/AFP/Getty Images) Golden Age Golf Auctions ◗ Check spelling and punctuation co-founder Ryan Carey said, ◗ Check addresses and phone numbers, as well as e-mail addresses and web sites. (Continued from Page 1) was his first at the 1997 Masters via ESPN. “We are seeing a ◗ Check dates and times of all events listed. National capped the “Tiger Slam,” Tournament — where he used a dramatic increase in demand If there are any corrections, please call us immediately at 427-2468. rounding out four straight consec- Scotty Cameron Newport TeI3 for Tiger Woods memorabilia utive major championship wins instead. both domestically and with our for Woods — who won the U.S. A less specific backup version international clients, and this Open, British Open and PGA of Woods’ putter sold for more Tiger Woods putter is the most Championship the year before. than $88,000 last year, accord- viewed auction lot in our 14 The only major Woods didn’t ing to Golf.com. The real putter years of holding auctions.” x Pittsford Village use the Scotty Cameron putter is reportedly worth at least $3 © Yahoo Sports Estates Record

(Continued from Page 1) prolonged summer may come year’s 441 million rounds. For tum will continue, given anecdotal with heightened late-season perspective, the last time we saw reports from course operators, tropical activity, including some even a 5% Y.O.Y. increase was record equipment sales and con- extreme weather conditions that in 2012, thanks to an early-sea- tinued spikes in online searches could affect a number of sizeable son heatwave. “The man who stops advertising to save money is like the man who stops the clock to save time.” for the game’s ultimate consum- golf markets. It’s already been For those of you who like to bet able — golf balls. Even Google one of the most active hurricane the “Don’t Pass,” let’s say that Located off Monroe Avenue close to the quiet, upscale mobility data offers a clue that seasons, with storm names cy- extreme weather kicks in and the Village of Pittsford. There are 114 spacious one, people will continue to seek out- cling through the alphabet once final four months end up down two and three bedroom units with air conditioning, door recreation with the virus already, and damaging weather 5% versus same period last year. garages and storage units included. These apartments lingering. has affected the Gulf states a That kind of fluctuation may seem are situated on beautifully maintained grounds in a No doubt the weather has number of times. unlikely at this point but is cer- peaceful park-like setting. The Estates are less than really cooperated. It’s been a September typically accounts tainly possible — in September a mile from shopping centers and theaters, close to spectacular summer for much of for just under 11% of total annual thru December of 2018, rounds expressways and on the Greater Rochester bus line. the Midwest and Northeast, and rounds nationwide — even higher dropped at least 7% each month the warm weather is showing than in the spring — so another Y.O.Y. due to heavier-than-nor- For your convenience, the Rental Agent is located at #3 Colonial Parkway. no signs of stopping even as strong month would make it mal precipitation. This would still 18 Colonial Parkway • 381-3520 we pass our second and final very possible that we could end leave us up 2% for the year. x Managed by the I Gordon Corporation • 546-8111 equinox of 2020. And yet this up with an 8% increase over last © National Golf Foundation

“The man who stops advertising to save money is like the man who stops the clock to save time.” Page 6 • Rochester GOLF WEEK • Monday, September 28, 2020 Kornfeld, George • 2x 32p4.35 • 092816 • SH Email: George Kornfeld [email protected] Expositor-Ledger Newspapers Rochester Golf Week • The Jewish Ledger 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 (585) 427-2468 • FAX (585) 427-8521 ImpoRTanT… We want your ad to be perfect… Your ad will run as it appears here unless we hear from you immediately. please review this ad carefully. n Check spelling and punctuation n Check addresses and phone numbers, as well as e-mail addresses and web sites. n Check dates and times of all events listed. If there are anyHealthy corrections, please call us immediately at 427-2468. Living Make Your Weight Loss Goals a Reality Losing weight is a highly per- sonal journey as a wide range of factors can affect a person's ability to do so. 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Developed workouts at home or making and endorsed by Dr. Jay Ye- extra healthy choices at meal- Your plans to move may be on puri, a board-certified gastro- time in advance of an indulgent enterologist, the supplement is event. To help make keeping hold right now. We understand. a non-stimulant that may help your commitments easier, con- you feel full faster to reduce sider an option like RiduZone Moving to a community like ours caloric intake and boost metab- to boost your body's natural ap- might be a great option for you. olism to burn stored fat. petite-curbing power. 9 –Family Get active. Creating a calo- Features/NutriForward • As Rochester’s only true Continuing Care Retirement Community (CCRC), we can support your aging care needs all on one campus. Common Sense Health — Go • We offer the peace of mind that comes from having your daily needs met, Ahead and Catch the Travel Bug such as housekeeping, fine dining, maintenance, transportation and a 24/7 emergency call system. by W. GIFFORD-JONES, MD stand toe-to-toe in long lineups and DIANA GIFFORD-JONES through insufferable screenings • We are also a licensed Enhanced Assisted Living Residence (EALR) and William Shakespeare wrote, and baggage checks, only to be can provide a higher level of physical assistance and support, if needed. “In the night, imagining some herded like sheep onto cramped TM fear, how easy is a bush sup- planes. • With JSLAdvantage , you can be assured that the best in virus protection posed a bear!” For many fam- But now could be the best and sanitization procedures is being utilized across our campus. ilies having lost loved ones to time to travel. Airports are not the coronavirus, this has been crowded and much cleaner. If you are ready to start thinking about your a devastating year. The death Some flights leave the middle future, please contact Allison Bearer at numbers are broadcast relent- seat empty — a welcome move. lessly. Small wonder people Skeptics worry about contact (585) 341-2307 to discuss your options today. have become paranoid about with the coronavirus while seat- travelling. But does this anxiety ed for hours breathing shared Wolk Manor is an affiliate of Jewish Senior Life make sense? air on flights. It’s understand- Normally airports are chaotic able given the enclosed space and unpleasant. Joyless crowds (Travel Bug — Page 8)  Rochester GOLF WEEK • Monday, September 28, 2020 • Page 7

Monroe Extinguisher • 2x5 • 120215 • SH Fax/Email: [email protected] Healthy LivingExpositor-Ledger Newspapers Rochester Golf Week • The Jewish Ledger 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 Healthy Eating and Physical Activity(585) 427-2468 •For FAX (585) Life 427-8521 toImpoRTanT… share tips with your chil- habits We — want such youras consuming ad to be perfect… drenYour on ad what will to run eat andas itdrink appears healthful here foods unless and webeverages, hear from you immediately. to fuel pleasetheir bodies review and this get addoing carefully. regular physical activity, them moving.◗ Check Healthy spelling andhabits punctuation getting adequate sleep and lim- may help◗ childrenCheck addresses grow, andlearn phone iting numbers, screen as time. well asYou e-mail can addresses set and web sites. and build◗ Check strong dates bones and times and of alla goodevents example listed. by going for a muscles Ifwhile there maintainingare any corrections, a walk please or riding call aus bike. immediately Or find at 427-2468. healthy weight. Work together an activity that you enjoy and as a family to form healthy can do together. 9 –NAPS

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MONROE 24/7 “on the spot” service Fire extinguishers, Cabinets & Accessories, Helendale Derm • 3x5 • 022519 • JT emergency Lighting, Automatic systems,[email protected] Expositor-Ledger NewspapersKitchen exhaust hoods... Rochester Golf Week • The Jewish Ledger 2535 Brighton-Henrietta Town Line Road, Rochester, NY 14623 (585) 427-2468 • FAX (585) 427-8521• sales, service, ConsultationWe want YOUR & training AD to be perfect… No matter what stage of life Health Tips for tofuIMPORTANT… or other non-meat protein you’re in — whether you’re Older Persons forYour lunch; ad and will a runlean servingas it appears of • e herengineered unless Clean we hearAgent from you immediately. an adult, an older person, a As you grow older, good nu- meat, chicken,Please turkey review or fish this and ad carefully.• All special hazards pregnant woman or a parent trition and staying active are steamed nvegetables Check spelling for dinner. and punctuation — consuming healthy foods as important as ever. Your life- It’s alson Checkimportant addresses to engage and phone numbers,restaurants as • wellservice as e-mailstations addresses and web sites. and beverages, combined with style choices may prevent some in physicaln Check activities dates while and timespreg- of all eventsComputer listed. rooms • hospitals getting regular physical activity, health problems, such as dia- nant. MostIf there women are anyneed corrections, the Flammable please call storage us immediately rooms at 427-2468. stress relief and adequate sleep, betes, heart disease and some same amount of physical ac- We recharge your may help you or your children cancers. For example, focus on tivity as they did before they extinguishers stay healthy for life! eating nutrient-dense foods and became pregnant. www.Monroeextinguisher.com The recently updated National drinking fluids throughout the roChester • BuFFALo Institute of Diabetes and Di- day, including those with added Helping Your Child: 235-3310 gestive and Kidney Diseases’ vitamin D and calcium. Tips for Parents sYrACuse • eLMirA 105 DoDge st. (NIDDK) Healthy Eating & Phys- As you get older, it’s also im- As a parent, it’s important ical Activity for Life series offers portant to engage in physical tips for developing and main- activities you enjoy — either on taining healthy habits for many your own or with a friend. Ask stages of life. your healthcare professional NeoGraft® Hair Transplant about whether and how you can Health Tips for Adults safely become active or increase A SOLUTION FOR HAIR LOSS Reaching and maintaining your physical activity. a healthy body weight as an Also talk with your health- Address your hair loss and restore adult may help prevent future care professional if you feel ■ Minimally Invasive your self-image at Helendale today! health problems. Some tips to that changes in your home life, follow include making health- health, medicines, income, mo- ■ Most Advanced Method Available ier food choices, being aware bility or sense of smell and taste ■ Leaves Behind No Scars of food portions and the kinds are affecting your interest in con- of foods and beverages you suming healthy foods and drinks ■ 48 Hour Recovery Rate consume, and how often you and engaging in physical activity. have them. ■ 92-98% Success Rate It’s also important to engage Health Tips for ■ Upon Completion, “The man who stops advertising to save money is like the man who stops the clock to save time.” in regular physical activity. Pregnant Women Try to get at least 150 minutes Whether you’re ready to try Natural Hair Growth Takes Over a week of moderate-intensity for a baby or are already preg- aerobic activity, such as bik- nant, you may be inspired to get ing or brisk walking. Aim for healthy. Developing and follow- “When I discovered NeoGraft®, at least two days a week of ing a healthier eating plan may I thought, This makes sense. muscle-strengthening activities, help you have a safe pregnan- I followed it through FDA approval, such as heavy gardening. If your cy and delivery and a healthy made sure the results left minimal time is limited, work in small baby. scarring, and then was the first to amounts of activity throughout Think about new, healthful bring it to Rochester.” your day. foods and beverages you can Finally, get enough sleep and try — such as berries or a ba- ~ Dr. Arthur Elizabeth Arthur M.D. manage your stress to stay on nana with hot or cold cereal for 500 Helendale Rd. Suite 100, Rochester ■ 585.266.5420 ■ HelendaleDermatology.com track with improving your health. breakfast; a salad with beans,

“The man who stops advertising to save money is like the man who stops the clock to save time.” Page 8 • Rochester GOLF WEEK • Monday, September 28, 2020 Healthy Living Take Charge of Your Heart Health Heart disease is the No. 1 chronic heart disease or recover Lower cholesterol. Fat lodged cause of death in the United from a heart attack. in your arteries can trigger a States, but your lifestyle can be Choose good nutrition. A heart attack or stroke. Reduce your best defense. healthy diet is one of the best your intake of saturated fat, Stop smoking. If you smoke, weapons for fighting cardiovas- trans fat and cholesterol, and quit. If someone in your house- cular disease. Research shows get moving. If diet and physical hold smokes, encourage him or eating 4-5 servings of fruits and activity alone don't get those her to quit. It may not be easy, vegetables each day may lower numbers down, then medication but it's even harder to live with blood pressure over time. may be the key. Lower blood pressure. Shake that salt habit, take your med- ications as recommended by One solution for oxygen at your doctor and get moving. An home, away, and for travel optimal blood pressure reading is less than 120/80 mmHg (mil- Introducing the INOGEN ONE It’s oxygen therapy on your terms limeters of mercury). Be physically active. Re- (Getty Images) No more tanks to re ll. No more deliveries. No more search has shown that at least hassles with travel. The INOGEN ONE portable oxygen 150 minutes per week of mod- Reduce stress. Some studies and stroke. For example, people concentrator is designed to provide unparalleled freedom erate-intensity physical activity have noted a relationship be- under stress may overeat, start for oxygen therapy users. It’s small, lightweight, clinically can help lower blood pressure tween coronary heart disease smoking or smoke more than proven for stationary and portable use, during the day and cholesterol and keep your risk and stress. This may affect they otherwise would. 9 –Family and at night, and can go virtually anywhere — even weight at a healthy level. the risk factors for heart disease Features/American Heart Association on most airlines. Inogen accepts Medicare and many private insurances!

Reclaim Your Travel Bug (Continued from Page 6) Freedom And Independence NOW! and large numbers of strangers. borne particles over 0.3 micron the role of specific supplements. But the air inside an airplane is in size. Research by NASA notes Dr. Anthony Fauci, Director of cleaner than you think. that HEPA filters are exception- the National Institute of Allergy Most commercial aircraft use ally efficient — almost 100 per- and Infectious Diseases, recent- High Efficiency Particulate Air cent at 0.01 micron — at captur- ly said, “If you are deficient in (HEPA) filters, and the air flows ing ultrafine particles, including vitamin D, that does have an Call Inogen Today To in ways similar to an operat- the very small globs carrying impact on your susceptibility to Request Your FREE Info Kit ing room, in one direction with SARS-CoV-2 in exhaled air. infection. I would not mind rec- little crossover of circulation Even with this filtration, ommending, and I do it myself, patterns. Cabin air is constantly every three minutes, on av- taking vitamin D supplements.” 1-888-408-9184 refreshed, with about 60 percent erage, cabin air is completely He went on to add that vitamin from the outside and 40 percent changed. That’s 20 times every C is a “good antioxidant” and © 2020 Inogen, Inc. All rights reserved. MKT-P0108 passing through HEPA filters hour compared to 12 times in recommended high doses. Dr. that block 99.97 percent of air- office buildings. Your airplane Fauci might have better brought ride is far safer than a bus or home the point. These two vita- subway journey! mins protect us, and we should It is not the air, but certain be ringing far louder alerts for surfaces on planes where germs everyone to supplement their thrive — for instance, seatback intake. Good advice at any point, magazines, pulldown tables and but especially as you prepare to headrests where people put their travel, get your immune system hands as they walk the aisle. in top shape. Another problem is the wash- This viral pandemic has been room after passengers fail to so prolonged and so intensely wash their hands. Airlines are covered by the media, that it’s aware of these hazards and have small wonder travellers are see- increased use of disinfectants. ing bears. So, go ahead and catch the Everyday lifestyle diseases travel bug. Do a more informed such as obesity and Type 2 di- assessment of the health risks abetes cause more thousands and benefits of travel. Travel of deaths than the coronavirus. can ease stress, a major source Life has its hazards, even get- of illness. It gets you up and ting up in the morning. But moving. Travel often involves plane travel is one of the saf- socializing and making new est forms of transportation. We friends, also known to boost must not become so paranoid positive health outcomes. Good that we become afraid of our food choices while traveling, own shadow. combined with exercise, can Samuel Johnson, the histo- score a win-win. Don’t forget rian, once remarked, “When the importance of rest. Choose a a man is tired of London, he destination where you can enjoy is tired of life.” Whether Lon- some downtime. don or anywhere else, don’t let Finally, far too late, top medi- yourself succumb. Plan your cal authorities are acknowledging next trip. 9 –The Doctor Game  Rochester GOLF WEEK • Monday, September 28, 2020 • Page 9 Opportunity

(Continued from Page 1) • We must consider seniors, are desperate to get their kids and lessons to connect these have a real chance to make it the sport, and droves of people who still represent the game’s outside and active. new golfers to the game. With permanent and the realist in me are taking up golf for the first most loyal players but fall into As an industry, we have to a broad range of activities our says that it is all about retention time. This surge is leading to a higher risk category. Be work together more than ever to goal is to capture the attention science. more demand on all aspects of sensitive to their needs and sustain interest in the sport. Ju- and excitement of each golfer (We need to) work hard to the industry from club mem- consider their behavior in op- niors are playing more, but what in ways that excite and motivate convince new participants that berships, to tee times, to golf erational protocols. will keep them? How welcoming them with hopes of creating golf is more fun, inviting, acces- equipment, to lessons. The op- • Create an efficient food and are our facilities, can we rethink future advocates. sible, diverse, inclusive, flexible, portunity for golf is to retain as beverage system for deliv- the way we introduce juniors and easier, aspirational, attainable, much of this accelerated activity ery and grab & go options. their parents to the game? (Op- Jason Adel, CEO, GOLF sustainable, family-friendly, and as possible for years to come. Expand to-go selections and eration 36 has figured this out) Magazine/GOLF.com a better value than the other This is the moment golf has consider app-based delivery If we can create a pathway and With rounds trending up- leisure activities. When it’s safe been waiting for. We need to services to guests on the easy to understand, accessible ward and new golfers seemingly to ‘go back in the water,’ we make sure this surge of people course. Creating more out- information for parents, we can being introduced to the game want them golfing instead of have FUN. Fun comes in many door dining spaces is also key make the growth we’re seeing at a comfortable clip I think the swimming. forms including great hospitality to supporting a limited F&B sustainable rather than a brief opportunity in front of us is tre- at the course, time with family, system during this time. uptick. mendous. Much like what we Rob DeMore, President, shiny new clubs and apparel, • Increase communication to experienced in the late 90s and Troon Prive and lower scores via lessons. all guests. Strategic commu- Steve Harker, CEO, early 2000s, we may be on the Clearly, there is a short-term The golf industry has a collec- nications have the power to Touchstone Golf precipice of another golf boom. opportunity for golf. The ben- tive opportunity to retain a new engage guests and reinforce We agree that there is a tre- I do think that many of the same efits of golf beyond playing the wave of people and boost rounds lasting relationships with cus- mendous opportunity in our in- challenges we’ve had over the game itself are needed today played for years into the future. tomers. We need to truly con- dustry right now. We believe last decade or so still exist and more than ever. Golf is able to As Covid restrictions eventually nect with our customers. these latent golfers that we have may magnify themselves with so provide a safe harbor for both relax and other activities and surveyed for the past few years many new golfers. How do we people’s physical and mental business travel again compete Mike Davis, Executive are picking up the game and continue to find new ways to in- well-being. It remains a place for people’s time, a new-found Director, USGA finding golf as an oasis during troduce golfers to the game, how families and friends can remain passion for golf must be em- Thinking about it in very general these stir-crazy times. These in- do we make it more accessible… connected while also support a bedded in people’s lives to over- terms, one of the things that all of creased customers are right in and of course, how do we keep healthy lifestyle. With so many come other options for their us in golf talk about on a constant front of us and the opportuni- this group interested and invest- other recreation outlets either time. basis is what the game of golf is. ty is there for the taking. The ed long term? closed or limited by the pandem- We all know it’s the game of a life- problem lies in the fact that most For me, the best way to ac- ic and so many that will likely to Steve Skinner, CEO, time, so you can be a little kid to golf courses are not organized complish this is to continue to be impacted long term by tech- KemperSports days away from kicking the buck- in a way to capture this new- break down the barriers to entry nology alternatives (for example, Golf has a great opportunity et, so to speak, and you can play found demand. With pre-paid and the stigma that exists around going to the movies vs. direct to capture a generation of new golf. It’s a game that through the tee times, often made by one the game. Much of what we see home distribution; in the fitness players. Most of our facilities are handicapping system allows play- member of a foursome, along from today’s professionals I think industry, home fitness equip- experiencing a 20-30 percent ers of varying skill levels to play with masks and social distancing, helps that. Even simple things ment and added technology will increase in rounds played this on an equitable basis. Not many it is extremely difficult to capture like watching PGA TOUR play- likely impact gym memberships). summer. That increase is com- other sports are like that. I think all golfers’ information and make ers play in shorts or untucked Golf remains a healthy and inim- ing from avid players who are that this coronavirus has given them feel welcome and comfort- shirts or some of the access we itable experience. I can exercise playing more, but also from a us a great opportunity for people able; all of which are crucial for now have via social media helps and go to the movies from my flock of new players. For years, that never played the game, or customer engagement. generate a more fun, carefree living room, but I can’t play golf the golf industry relied on the people that did play it that lapsed It is crucial that we capture stigma around the game. in my living room. Not responsi- baby boomer generation, which from it and came back, or families our customer data, especially bly beyond putting anyway. accounted for the majority of to recreate and socialize together when they are a new or first time Tom Cox, CEO, In my view, (we need to) con- players and total rounds played. and do it safely. We went from golfer. Then we need to engage Golfballs.com tinue to extol the benefits of the Now, we’re seeing first-timers, really utter chaos in March and with customers in various ways Right now, golf has a spectac- game that go beyond the score- families and juniors enjoying the April — golf courses being closed, to ensure we communicate to ular opportunity. There are not card. The much-needed time game. The pandemic has creat- golf equipment manufacturers fur- them in the way they want to many other live sport options on spent making memories and pro- ed an expanded market that, we loughing employees, laying off be communicated to, and make TV. There are fewer safe leisure viding rays of hope during this hope, will help drive our industry employees, shuttering plants — to them feel comfortable and com- activities. I’m not sure if we are Covid journey to create new life- forward. We have an opportu- now it’s booming. And it’s only petent. We also have to change experiencing a Covid-induced long habits is essential. Teaching nity to capture a new audience been a few months that that’s the way we think and the way one-time event, or a permanent the game so that people use this and turn first-timers into lifelong happened. we interact with our guests. We uptick in participation. The op- Covid time effectively to produce golfers What’s going to be interest- are not suggesting we have all timist in me wants to think we Opportunity — PAGE 13 At KemperSports, we see five ing is can we keep that going? the answers but rather that we critical ways to capitalize on the Those new players that came in, have to put forth new strategies increased demand for golf. those lapsed players, the fami- and tactics to better train and • We must commit to providing lies, the more women’ playing. equip our staff and engage with an exceptional golf experience All those things are really good, our customers. As an industry — one that is welcoming and but will it stick? As an industry, we have recognized the value of fun and makes guests want to we’re really trying to say what a reoccurring golf tournament, come back. This has been a can we do to make sure that but we have not realized and key differentiator for our busi- happens. acted upon the LIFETIME value ness and our culture for more of an individual golfer. Now, than 40 years. And, 2020 is Adam Heieck, CEO, it is the individual golfers that no different. In fact, customer Youth on Course have proven to yield far greater service ratings at our proper- This is arguably the best op- profits and potential long term Hey drivers, what ties are higher than they have portunity the industry has seen growth for the industry and the ever been. Great customer to cultivate juniors. Golf is one game. We are now in a fight to service plays a major role in of the few sports/activities many retain these new golfers that see will it take for you creating repeat customers. young people and their parents the game as a safe fun way to • We must welcome juniors, feel comfortable with and we’re interact with friends, compete, families and new golfers with seeing thousands and thousands and be outside. to notice us? open arms. This includes cre- of families flock to the sport. If there is only one thing we ative ideas like free, 15-min- Those who had played once or know, that is that we have to ute introductory lessons, twice are playing more frequent- do things differently. We cannot In 2017, drivers injured or killed 411 junior rates and family tee ly and investing in programming continue to operate golf courses times. We should also con- and equipment. Golf has be- the same way as a convenience pedestrians and cyclists in the Rochester tinue to create and renovate come a family activity that can store. We have to change our area. Learn the facts that may help save a alternative courses (short be played late in the day or after staff’s behaviors and take the life at drive2Bbetter.com. course, par-3s and putting school (or perhaps even earlier time and energy to engage with courses) and consider alterna- with distance learning in many every customer as if they were tive types of formats (scram- states). Youth on Course is see- our only stakeholder. At Touch- bles and team play, such as ing record growth (membership stone our strategy is to create Space donated to Causewave Community Partners as a public service of this publication. PGA Jr. League). up 50%+ this year) as parents activities, tournaments, leagues Page 10 • Rochester GOLF WEEK • Monday, September 28, 2020

GOLF opinion & comment Bryson DeChambeau is the Only Pro With This ‘Unusual’ Equipment Quirk by JONATHAN WALL another different one on Sunday, that’s Bryson DeChambeau’s list of equip- not very common on Tour.” ment quirks is long. We’re talking Santa The modern driver offers a multitude of Claus’ Christmas list long. Jumbo grips. adjustable options, from movable weights A paltry 5.5 degrees of driver loft. that alter shot shape, spin and launch to loft Frankensteined 2-woods. Single-length sleeves for flight and face angle purposes. irons. Telephone-pole-stiff multi-mate- Instead of simply altering the launch and rial shafts in all 14 clubs. And the list spin characteristics for a course layout or goes on and on. changing weather conditions, DeCham- The setup certainly works for DeCham- beau has found it easier to carry a handful beau, that much we know for sure. of heads with similar lofts — ranging from But of all the things that separate 5.25 to 5.75 degrees with similar overall DeChambeau from his peers, from an head weights — and throw a new one in equipment standpoint, the most jarring the bag, along with the same shaft, when is something that didn’t become appar- the current “gamer” (if you can really call ent until after his U.S. Open win, when it that) runs cold. it was revealed DeChambeau changed Schomin likens it to a baseball player Cobra King SpeedZone drivers prior to who goes with the hot bat. the final round. “It’s more of an appearance,” said Most players wouldn’t dare sideline their Schomin. “With a baseball bat, it’s which gamer driver while in contention on the that may appear to be different or not the same shaft — and then to continually one feels hot and really good on that day weekend — unless there was a defect — the norm amongst his peers, I honestly rotate them. That’s completely unheard or week.” but as Cobra Tour rep Ben Schomin find that to be the most unusual thing,” of. Most guys have their gamer they’re With DeChambeau preparing to test discussed on the latest Fully Equipped Schomin said. “He sometimes has three, comfortable with, and hopefully one back- 48-inch drivers in the coming days, Cobra podcast, DeChambeau doesn’t sweat driv- four or even five drivers on deck. And it’s up they’re comfortable with. That’s status may want to start working on building a er changes. In fact, he embraces them, more of a rotation than it is having an ab- quo amongst players on the PGA Tour. bunch of prototype heads if the club gets regularly rotating between upwards of 4 solute gamer, having the perfect backup So to literally play Thursday and Friday the green light. Simply having a couple to 5 drivers with similar specs. and maybe one more backup in there. with one driver, and then maybe put on hand won’t do for DeChambeau. x “Of all the things [Bryson] may do “To have one brand and one loft and another one in on Saturday and maybe ©Golf.com

The19th Hole . . . News, Notes & Quotes From the World of Golf CEO of PGD Global Nisha Sadekar Empowering Golfers Far and Wide and organizations. She has pro- dez-Mabee. That conversation month paid positions for recent duced events for the likes of led to Dinkins becoming one of college graduates. As part of the former NBA player Jalen Rose, 11 people selected from across mission of PGA WORKS, the Julius Erving and the Los Ange- the country as a 2020 PGA Fellows are encouraged to con- les clippers, and is inviting more WORKS Fellow. tinue their journey into a career women into the game through She currently serves as a Fel- in golf following their fellowship. PGD Global’s Project Fairway low for the Gateway PGA Sec- “I am learning something new and Bigger than Golf programs. tion in St. Louis, where Din- every day,” said Dinkins. “The It’s safe to say Nisha Sadekar kins supports many facets of PGA WORKS Fellowship has found her calling — and golf is Section operations, including opened my eyes to a whole new better because of it. public relations initiatives, PGA industry for me. The fellowship ©PGA.com HOPE (Helping Our Patriots has helped me see who I am, • • • Everywhere) events, the Sec- what I like and what I want to do tion’s Foundation and junior golf in the future. I would definitely 2020 PGA programming. recommend the PGA WORKS WORKS Fellow Established in 2017, the PGA Fellowship, especially for people Cameron Dinkins WORKS Fellowship is a grant who want to better expand their program facilitating nine- to 12- 19th Hole — PAGE 12 Discovered a Nisha and Seema Sadekar Path to the by CARLY GRENFELL and later playing golf at the Uni- Golf Industry Golf was a somewhat foreign versity of Missouri, she began to by MICHAEL ABRAMOWITZ sport for Nisha Sadekar as a kid. grasp her true identity. When North Carolina A&T She recalls her mom, a sports It wasn’t until a conversation State University journalism fanatic, watching golf on tele- with her dad that really caused school graduate Cameron Din- vision. And it was her dad who her to look at herself in the kins attended the career fair at encouraged her and her sister, mirror and ask what her true the 2019 Thurgood Marshall Seema Sadekar, to give the identity, and purpose, in golf College Fund Leadership In- game a try. Before long, Nisha was. After playing on the LPGA stitute, her goal was to meet Sadekar realized that, contrary Futures and Canadian Tour for people from across the sports to her own belief, golf wasn’t four years, it was time to figure industry, so she could pursue the only for “old people.” out what was next. career of her dreams. Although her experiences as That’s when PGD Global was While Dinkins had never an Indian woman weren’t al- born. Today Nisha and Seema played golf before, she decid- ways easy or glamorous, Nisha Sadekar’s company is changing ed to visit the PGA of America Sadekar still forged an impactful the way the game is seen, heard information booth, where she path in the golf industry. Attend- and played by activating event met with PGA WORKS Pro- ing IMG Academy as a teenager platforms for people, brands gram Specialist Rachel Melen- Cameron Dinkins Rochester GOLF WEEK • Monday, September 28, 2020 • Page 11

GOLF business Despite Spring Shutdowns, 2020 Rounds Outpacing 2019 rarily closed in late March and early-season heatwave contrib- activities, favorable weather in throughout April due to the uted to a major bump in play the forecast, and remote work pandemic. for parts of the country usually and school for many parts of Indications are that play and in their offseason for golf. the country. All create that ad- engagement appears to have At Troon, the world’s largest ditional space for golfers (and been almost as good in August, golf management company, prospects) to hit the links. based on anecdotal feedback indications are that the increase • • • from operators and a number of in summer play was consistent golf course management com- in August and that momentum Retaining and panies. is expected to extend into the Sustaining “We are seeing a surge in final four months of 2020 in rounds played at all of our prop- some fashion, said Senior Vice are Crucial erties,” KemperSports CEO President of Sales and Market- by JOE BEDITZ Steve Skinner, whose company ing Kris Strauss. The big question in March manages more than 120 courses, “It’s not all sunshine and but- and April was whether golf said in late August. “Demand is terflies because we’re seeing courses and retail would re- very strong from every player usually less (food & beverage) open and remain open. In May type — avid golfers are playing because of lack of events and and June, we wondered how more and a lot of new players weddings,” said Strauss. “And quickly and strongly the golf are taking up the game. We also we’re seeing less retail in part economy would bounce back are seeing renewed interest in because public operators are from spring losses. Then, in private clubs. promoting prepaid tee times July and August, our curiosity “Across the KemperSports and fewer people are coming turned towards understanding portfolio, we recorded more into the golf shops. Golf rounds how golfers were behaving dif- than a 25% increase in rounds and activity are solid, and defi- ferently in the new normal, and in July vs. the prior year. nitely continuing strongly, but which consumer groups were Rounds in August are at a sim- total property-wide revenues contributing to the summer by NATIONAL GOLF increase of approximately 10 ilar pace. In what has been a are still challenging because spikes in play and spend. FOUNDATION million more rounds than in July difficult year, it is great to see of other two revenue sources. Now, the big unknown seems After significant jumps in play 2019 and the 20% jump was so many people enjoying the We’re going to have that chal- to be the extent to which we during the months of June and the largest for high-volume sum- game.” lenge ahead of us for another might retain new golfers and July, rounds for 2020 are now mer month since Golf Datatech NGF’s current forecast sug- four to six months or maybe sustain increased levels of play outpacing the same period from began the monthly tracking in gests that rounds could finish up longer. It will still be a grind for when Covid is finally in the rear a year ago. 2000. 2% to 6% over last year’s 441 operators.” view. That’s of course a lon- It almost seems inconceiv- Entering August, rounds were million, barring significant set- All in all, the indicators are ger-term question, but we can able given the loss of 20 million up 3% over the same time backs like a spell of bad weather mostly positive for a continued certainly speculate based on spring rounds due coronavi- frame in 2019, having climbed in golf-rich areas or a virus/ swell in golf demand. There past and current knowledge. rus-related course shutdowns, back from a 16% year-to-date election-induced economic hic- are five major championships Let’s first recognize how we got but rounds were up 13.9% na- deficit on April 30. More than cup. The industry hasn’t seen a remaining (three for the women to this point. There’s no question tionwide in June and 19.7% half of the more than 16,000 year-over-year increase of 5% and two for the men), plus the the leading driver of golf’s nation- in July. The latter reflects an U.S. golf courses were tempo- or more since 2012, when an lack of other safe and healthy Golf Business — PAGE 12 Play Better Golf With Jack Nicklaus

September 28, 2020 R O C H E S T E R Vol. 32, No. 34

Official Newspaper of the Rochester District Golf Association

BARBARA MORGENSTERN, Publisher & Editor Published weekly since 1989 by Rochester Golf Week 2535 Brighton-Henrietta Town Line Rd., Rochester, NY 14623 Phone: (585) 427-2468 • E-mail: [email protected] Website: www.golfweekrochester.com Deadline for all copy is Monday at noon, four days in advance of publication date. All comments welcome

HAVE YOU HEARD ANYTHING NOTEWORTHY ON THE LOCAL GOLF SCENE? Golf Week’s “Mulligans,” column allows our readership to “play over” the news, notes, and anecdotes which may be of interest to others. Remember Mulligans throughout the year for your golf vacation stories. Send your notes to Golf Week, 2535 Brighton-Henrietta TL Rd., Rochester, NY 14623, call the Golf Line at (585) 427-2434, or email [email protected] Page 12 • Rochester GOLF WEEK • Monday, September 28, 2020

The19th Hole . . . CONTINUED FROM PAGE 10 opportunities and better them- Clive Edginton, Captain To be given Honorary Member- selves. It is a great fellowship of The Royal and ship is something I’ll cherish for for that.” Ancient Golf Club the rest of my life.” ©PGA.com “I would like to congratulate • • • Catriona, Ernie, Padraig and Padraig Harrington Nick on becoming Honorary “I have had a long association Harrington Members of The Royal and An- with The R&A and was fortunate Accepts Honorary cient Golf Club. They have each enough to crown my career by distinguished themselves with winning The Open in 2007 and Membership of their long and hugely successful 2008, a dream for any golfer, Royal and Ancient careers in golf. As well as being shortly before becoming an am- Four of golf’s great champions great champions, they are su- bassador for The R&A, so now have accepted invitations to be- perb role models for any young becoming an Honorary Member come Honorary Members of The golfers to follow and embody brings the relationship full cir- Royal and Ancient Golf Club of so many of the qualities which cle. As an ambassador, I have St Andrews. make golf such a special sport. witnessed The R&A working With 11 major championship They have done a great deal to tirelessly behind the scenes all victories between them Catriona help promote golf around the over the world, performing a Matthew OBE, Ernie Els, Padraig world and this recognition is wonderful role in the promotion Harrington and Nick Price are extremely well deserved.” and development of the game. among the most successful and “Golf is a huge part of my life influential professional golfers of Catriona Matthew and I live by its traditions, rules the modern era and are outstand- “I am absolutely thrilled to be and etiquette, so I am very proud ing ambassadors for the sport. made an Honorary Member of to become a member of this As well as winning the Wom- The Royal and Ancient Golf esteemed club and flattered to en’s Open at Royal Lytham & Club and I feel very privileged join the other illustrious names St Annes in 2009, Matthew has to be joining such an illustrious on the list.” achieved 11 professional victo- group of Honorary Members ries in her career and was Ladies who are such renowned fig- Nick Price European Tour player of the ures in the game of golf. I was “I grew up playing golf in Zim- PORTRUSH, NORTHERN IRELAND — JULY 19: Padraig Harrington year in 2009. She represent- fortunate enough to be one of babwe under the rules of The of Ireland acknowledges the crowd on the 18th hole during the second ed the European Solheim Cup round of the 148th Open Championship held on the Dunluce Links at the first recipients of an R&A R&A and was first introduced to team on nine occasions and was Royal Portrush Golf Club on July 19, 2019 in Portrush, United Kingdom. Scholarship at the University of a rule book as a young junior. I part of three winning teams. In (Mike Ehrmann/Getty Images) Stirling and it gave me some fan- had no idea at the time who The 2019, she captained the Euro- tastic opportunities to develop R&A was but I knew they made pean team to a memorable 14 limited resources to progress in matches. He became an am- my career as a young golfer. The the rules and ran The Open. As ½ — 13 ½ victory at Gleneagles golf and has helped the careers bassador for The R&A in 2011 Club and The R&A do so much the years progressed I learned in her native Scotland. Matthew of numerous young players. and has helped to support and to grow the game and I’m hugely how valuable The R&A is to the also enjoyed a hugely success- Harrington is one of Europe’s promote a wide range of par- supportive of the work they are game of golf and how they have ful amateur career, representing most successful golfers, winning ticipation, coaching and Rules doing to support women’s golf governed and nurtured the game Great Britain and Ireland in the The Open on two occasions, at education initiatives. and particularly the AIG Wom- we all love. Playing in The Open Curtis Cup on three occasions Carnoustie in 2007 and Royal One of golf’s most popular fig- en’s Open.” each year was a week I always and winning the Women’s Am- Birkdale in 2008, and claim- ures, Price is a three-time major looked forward to and particular- ateur championship. ing the PGA Championship champion and former world Ernie Els ly a week at St Andrews. Win- Els is a four-time major cham- that same year. The Irishman number one. The Zimbabwean “This is a great honour and ning The Open was a highlight pion, winning The Open at has notched up 31 wins as a won The Open at Turnberry in I’m very grateful to The Royal of my career and I will always Muirfield in 2002 and Royal professional and was the num- 1994 before going on to claim and Ancient Golf Club. My savour the year that I held the Lytham & St Annes in 2012 ber one-ranked player on the his second PGA Championship whole career I have always had Claret Jug. and claiming two US Open titles European Tour in 2006. He that year following his victory the utmost respect for everything “I am delighted and extremely in 1994 and 1997. The popular has represented Europe in six two years earlier. He achieved The R&A does, administering grateful to accept this invitation South African has racked up 73 Ryder Cup matches, has been 48 professional wins around the the rules and doing an incredible to become an Honorary Member professional wins around the the vice-captain in three match- world and spent more than 40 job supporting and promoting of The Royal and Ancient Golf world and is former world num- es and is now captain of the weeks at number one in the golf at every level around the Club of St Andrews. I feel very ber one in the Official World European team for the 2021 OWGR. Price represented the world. The R&A runs some of fortunate to be joining so many Golf Ranking (OWGR). He es- match. Harrington also enjoyed International team in the Presi- our greatest championships, other Honorary Members who tablished the Ernie Els and Fan- a successful amateur career, dents Cup on five occasions and including The Open, and I’m I have respected and admired court Foundation in 1999 to representing Great Britain and went on to captain the team for proud to have been able to play throughout my career.” x support children from families of Ireland in three Walker Cup three matches. a part in its celebrated history. ©Irish Golf Desk

GOLF business CONTINUED FROM PAGE 11 the product itself, the service our ‘sea level’ has risen by only 20% more likely to say they’ll that supports it, or the overall 200,000, give or take. It’s al- stick around, barring health or user experience… unless you most inexplicable, and signals a financial setbacks. count extended tee time inter- serious issue with the experience This message isn’t meant to vals, which for a time seemed and/or perceived value among be a tub of ice water dumped to produce faster, smoother and new customers. over the hopes of those currently more enjoyable rounds. We can certainly hope that the celebrating golf’s surge, but it is Either way, we weren’t sud- pandemic reorients consumers — a ‘bucket challenge’ of sorts. denly marketing ourselves dif- making them appreciate open If it motivates some to fight ferently, onboarding new players space, fresh air and less crowded the natural tendency to relax differently, or managing custom- activities than before. But those and enjoy the extra business, er relationships differently. (In are probably fleeting effects. and instead strive to identify our fact, remote check-in procedures Perhaps the one thing that may newcomers and make an ex- may have made it more imper- be different these days, and should tra-large effort to ensure that sonal.) Which is to say we should contribute positively to golf’s re- their experience is sticky… then expect a similar churn rate as tention rate, is the fact that more it was worth the risk of dampen- before, because nothing changes and more beginners are coming ing some of the enthusiasm out wide surge is less resource com- shutdowns at golf entertainment if nothing changes. in with off-course experiences there right now. Encouragingly, petition — fewer commitments, venues, and perhaps even a pan- The ability to retain customers under their belts — specifical- we’ve had recent dialogues with fewer trips, fewer available ac- demic-induced need for mental has been golf’s Achilles heel for ly golf entertainment — which operators about this very topic tivities, and fewer ways to spend and physical escape. some time now. In the past five means more competence and (experience and retention), and disposable income. There have But nothing about the past years alone we’ve “welcomed” confidence. Our data shows that can sense a different level of been other transient factors too, few months seems structurally more than 12 million people beginners who’ve played at a determination. x like favorable weather, extended different for golf, whether with to the traditional game, and yet golf entertainment venue are ©National Golf Foundation  Rochester GOLF WEEK • Monday, September 28, 2020 • Page 13 Jackets Opportunity

(Continued from Page 1) (Continued from Page 9) Puma Golf our mantra has been newfound flexibilities in schedul- but lightweight enough to allow more enjoyable rounds after the ‘Enjoy Golf.’ We take great pride ing their days, a significant factor you the freedom of movement other attractions come back is in making the game more fun in golf’s recent participation and you need to play comfortably. essential. Now is the time to take and approachable, so seeing growth. While the current spike Luckily, there are plenty of advantage of this period to alter so many players that are new in rounds will likely moderate, options to choose from that are habits going forward. entrants or returning to the sport we forecast a sustained interest not only perfect from a perfor- from long absences is exciting in the game, leading to industry mance standpoint, but also look Annika Sorenstam, for us. growth in 2021 and into 2022. stylish enough for wear off the CEO, ANNIKA Our challenge, going forward, We are optimistic that golf is on course, too. Check out our seven Golf is in a terrific position is to capitalize on this momen- a good path. favorite options below, and while given the pandemic. Golf is one tum, advancing golf’s newfound Beginners, occasional players, you’re shopping, take a scroll of the safest sports you can play appeal and encouraging golfers and avid core players need to through the rest of the items on in terms of social distancing. 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