TOP MICROSOFT 50 PARTNERS

INBOUND MARKETING EXCELLENCE

Featuring interviews and commentary from Nintex, LiveTiles and our own experts, and a foreword from David Meerman Scott.

andf ive 20215016 andf ive +44 0203 805 7791 We help Microsoft partners www.fiftyfiveandfive.com communicate more effectively, reach new audiences and drive leads. We [email protected] offer a number of digital, content and strategic marketing services. @takefiftyfive WELCOME CONTENTS

THE TOP 50 MICROSOFT PARTNERS, PLUS THE LONG LIST OF 250.

M ARKETING ADVICE AND GUIDANCE FOR TECHNICAL FOUNDERS.

INTERVIEWS AND CASE STUDIES.

Foreword Partners 11-30 The six month 01 David Meerman Scott, author 21 Our ranking continues as we 44 marketing fitness plan of the New Rules of Marketing look at parters 11-30. Get your marketing plans in and PR discusses the power shape with our six month of content marketing. LiveTiles interview guide. 28 Hear how the technical founder of LiveTiles has used Key findings Partners 51-250 cutting edge marketing 03 What did we learn analysing 46 Read the extended long list techniques to grow his 25,000 partners? What were of partners ranked 51-250. the key trends we saw? company.

Twitter infographic About us Ranking vendors 34 Do you know how many 49 A little more about Fifty Five 05 How we ranked vendors, and tweets Microsoft partners and Five. the criteria we used to get to send every year? When they our top 250. send them, and to whom?

Partners 1-10 Partners 31-50 08 Who topped our list and 35 We complete our top 50 with came in at number 1? a look at partners 31-50.

Nintex case study 19 Kim Albrecht tells us how Nintex put great content marketing into practice. DAVID MEERMAN SCOTT FOREWORD

here used to be only three ways to generate attention for your business: buy expensive T advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web that your buyers are eager to consume—what many call Inbound Marketing. Online success comes from thinking like a publisher, this report will help you do that.

For many organisations, reaching buyers with inbound marketing content has a powerful, less obvious effect: content brands an organisation as a leader in their market. Instead of just directly selling something, a great site or blog tells the world that you are smart, that you understand the market very well, and that you might be a person or a company that would be valuable to do business with.

If you’re already using Inbound Marketing, these pages will show you how to refine and improve. If you’re new to Inbound Marketing, this report will set you on the right track.

David Merrman Scott Marketing Strategist and bestselling author of The New Rules of Marketing and PR

01 THE STATE OF INBOUND MARKETING KEY FINDINGS

As we’ve combed through a couple of decimal places between final placement in the thousands of blogs, websites and runnings. The average overall score of the top 10 was a mighty Twitter feeds (plus a lot of 7.29 out of 10. company LinkedIn, Facebook, Google+ profiles and more), we’ve With the super charged nature of this year’s list, what are the key got to know a lot about the findings from our research? people behind the brands, about what they do and how they CONSISTENCY ACROSS CHANNELS IS KEY present themselves to the world.

We’ve seen a huge range of The digital revolution has changed the way we do marketing. innovative approaches to digital There is now a huge range of options open to the savvy marketer marketing – everything from – from emails to websites to a plethora of social feeds. While few hilarious tweets to truly inspiring companies have the resources to maintain a presence on all of videos and some of the most these, being consistent in the channels you do select is essential. brilliantly designed websites out So, if you’re going to blog, make sure you tie your blogs in with there. your website content and eBooks, and tell the world about your material over Twitter and other social media platforms. The What have we learned? When we companies that did best in our ranking excelled in all the first hit on the idea of ranking channels they use; we rarely saw a Twitter feed or blog that had Microsoft Partners on their been neglected for more than a couple of days. marketing in 2015, we focused exclusively on Office 365 and YOUR SHOP WINDOW SharePoint Product Vendors. This year, however, we wanted to cast a Most, if not all, of the companies on this list have impressive wider net, and rank any Microsoft websites with smooth, slick and modern interfaces. Perhaps Partner that works with or supplies unsurprisingly, Infragistics (a New York based UX design enterprise productivity tools. In company) received the highest ranking in the website category in 2015 we were looking at around our scoring. Nonetheless, many companies on this list had very 2,000 Partners. This year, we impressive websites, with great quality navigation and next looked at over 25,000. generation features such as integrated video and regularly updated landing pages. As a direct result, the standard this year went through the roof. We’ve Our report shows that WordPress is the go to CMS for 85% of the been consistently impressed by top 20. Speed was also a big factor for the best sites, with the the high quality of companies on average load time for the top 10 an impressive 2.64 seconds. this list, and there’s often been just The top 10 also paid huge attention to mobile users, with an average score of 9.6 out of 10 for mobile responsiveness.

In 2015 we looked at around 2,000 Partners. “ This year we looked at over 25,000, meaning everyone in this year’s report can class themselves as among the top 1%.

03 KEY FINDINGS

CONTENT REMAINS KING A recent study found a sharp increase in the number of CEOs recognising Twitter as a valuable medium. When Bill Gates declared in 1996 that on the web, Twice as many CEOs use Twitter now compared to “content is king”, few would have expected quite 2010 with over 80% of global CEOs now engaged how true this prediction would be. To have any socially. Interestingly, Facebook saw a 0% participation chance of surfacing on a search engine, companies rating from CEOs. need to produce regular, fresh and relevant content to stand out from the crowd. Sharegate scored highest for their blog in our ranking - a whopping 9.2 out of 10.

Nutanix reigned supreme in 2016 on Twitter and led the way with an impressive score of 8.9. Many other firms were close on their heels with punchy, engaging and original ways of reaching audiences. Publishing daily content on their blog (and sometimes more), Sharegate dominates the first Building the perfect following vs followers’ ratio is an couple of pages of search engine results for certain important method for developing a great Twitter strategic search terms. This is testament to account. Get the ratio too high and you can look overly extremely effective SEO planning, but the keen, too low, and it’s likely your messages aren’t hitting publication of new and interesting content is just as the proverbial sweet spot. important. In this year’s top 10, we saw that for every 1 person To get anywhere near this kind of dominance, followed, 3.93 followed back. So if your ratio is Microsoft Partners should develop strong content between 1:3-4 you’re on the right track. Somewhat marketing strategies and publish consistently. This surprisingly, only 30% of this year’s top 20 had a year’s top 50 partners posted a new blog post every pinned tweet, a missed opportunity for highlighting 10.5 days. Want to break into the top 10? Our campaign material and company news. analysis found those leading the way posted on average a new blog every 4.1 days. ANOTHER WINNING YEAR

Read our marketing beginners guide on page 42 to This year, the bar has been set very high for marketers learn how you can put the building blocks in place at Microsoft Partners. We can’t wait to see how brands for this kind of success. will innovate and improve in the next 12 months.

SOCIAL IS ESSENTIAL

Twitter remains the number one tool for brands to connect with their customers, potential leads and the latest news.

04 HOW WE RANKED VENDORS THE TOP 50

This report is a celebration of • The Partner’s blogging output digital marketing excellence of • Their overall website Microsoft Partners. It is • Their social media activity independent, Partner agnostic and in no way a reflection on the Why these criteria? Two reasons: quality of products or services of the companies we have ranked. 1. We needed to rank partners on common, comparable and accessible measures. These three marketing methods are used To create our ranking of marketing by practically all partners and were the obvious choice for excellence, we initially compiled a comparison. They are also testable and possible to compare, as long list of companies who resell or opposed to things like eBook quality or email campaigns - where consult with Microsoft enterprise the data might not be available to us or the judgement too productivity tools, or create software subjective. which extends and enhances Microsoft’s tools. We compiled this 2. Research from numerous respected sources has indicated list using Microsoft Pinpoint. time and again that blogs, websites and tweets rank consistently as the (or among the) most effective forms of inbound and This list of companies covered content marketing. anything from cloud security software to SharePoint ISVs to UX For each of these areas we used a different, independent, design firms. As long as the company industry standard tool to measure the vendor's marketing. All of was focused on enterprise the data we used was publicly available, no partner provided any productivity and was primarily information of their own, and all tests were conducted without (although not exclusively) focused on any contact with specific partners. working with Microsoft products, they were included in our long list. These individual scores were then combined and weighted, using our own proprietary algorithm, to arrive at our top 50. We don’t Initially this list included over 25,000 publish the exact details of our algorithm, but we have based it Microsoft Partners from across the on our years of experience working in the inbound marketing globe. We removed any outfits that industry. We can say that the algorithm does place emphasis on no longer seemed to be active, then the use, distribution and engagement of great content marketing. we removed any that didn’t appear to be bona fide companies. We also, For the first time this year, due the high quality of entrants, we at this point, filtered out any have also included our long list of partners 51-250. companies that fell outside enterprise IT products and solutions “BUT LAST YEAR’S REPORT WAS DIFFERENT?” spectrum. In our first Inbound Marketing Excellence report, we focused OUR JUDGEMENT CRITERIA exclusively on Office 365 and SharePoint Product vendors, of which we looked at around 2,000 companies. This year, we As with any analysis of this kind, we opened up the field to a far wider range of Partners because we needed to select a set of strict felt this would provide a better view of the state of marketing measurement criteria. The criteria we within the Partner network. As a result, we reviewed the efforts chose were: of more than 25,000 companies. So, anyone who is listed in this year’s report should be very proud of their efforts. Rest assured, in coming years we will keep the measures we used in 2016 the same in order to provide a consistent benchmark of how companies are doing.

05 THE TOOLS WE USED

Blog Mayamaya.fiftyfiveandfive.com

Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include:

• Readability, clarity and quality of posts • Reader engagement across social networks • SEO optimisation

Maya blog scores in this report are out of 100. Scores were taken in April 2016.

Website Sitebeamwww.sitebeam.net www.sitebeam.net

Sitebeam, by Silktide, is an Sitebeam produces an objective analysis of a website by automated tool which tests comparing it against a whole host of metrics, to ascertain its many different features of a quality. Throughout this report we also carried out our own website. These include: qualitative judgements of websites to get a deeper picture of the scores. • Content quality • Search ranking Sitebeam scores in this report are out of 100. Scores were taken in •Traffic April 2016. • Social optimisation • Site speed • W3C compliance • Code integrity

06 THE TOOLS WE USED

Social Kredwww.kred.com

Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public record:

“We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter and Facebook.”

Kred Influence scores in this report are out of 100. Scores were taken in April 2016.

07 PARTNERS 1 TO 10

The companies listed in this Sharegate 09 section practice the very best Nuix 10 inbound marketing techniques Nutanix 11 across their websites, blogging NIntex 12 output and social activity. Liebsoft 13 CloudTP 14 PowerPivotPro 15 Rencore 16 Beezy 17 Qorus Docs 18

08 01 SHAREGATE en.share-gate.com @sharegatetools

Fun and fresh marketing with personality

Sharegate’s tools have helped thousands of businesses the world over make SharePoint data migration, security, auditing & reporting and content management “just damn simple” to quote their catchphrase.

The friendly team has grown rapidly from a team of 5 to around 60 today and is always working on exciting new ideas.

Our blog is the #1 source of traffic on our site. We use content marketing to attract, convert and retain customers." “ Jean-Luc Brisebois, Sharegate CMO

OUR VERDICT For this year’s report we expanded our catchment of 92/100 Microsoft Partners from around 2,000 SharePoint and Office 365 focused vendors last year to 25,000+ enterprise IT vendors in 2016. Sharegate still came out on top – that’s a huge achievement! The Quebec natives 78/100 have a consistently strong online presence with real personality and some hilarious videos promoting the brand. Their blog is particularly strong, with a clear focus and the advantage of awesome and highly detailed 77/100

thought leadership blogs from MVP Benjamin Niaulin.

09 02 NUIX www.nuix.com @nuix

Confident marketing with a clear focus

Founded in 2001 in Herndon, VA, Nuix builds tools that make “small work of big data”. Able to analyse and make sense of huge quantities of information – including complex file formats and unstructured data – Nuix promises a rapid way of finding answers to complex questions related to cybersecurity, insider threats, intelligence, privacy, litigation and risk management.

OUR VERDICT

Nuix has a strong showing across all social media and a product focused YouTube channel to top it off. 82/100 However, for us it’s the blog that really sets Nuix apart. The company’s security experts post useful and engaging content that is targeted to the needs of specific audiences and their problems. 79/100

This is best practice, and evidence of a team that really understands content marketing. Particularly fascinating was an April post on how Nuix’ software 79/100 was used by journalists investigating the Mossack Fonseca data leak.

10 03 NUTANIX www.nutanix.com @nutanix

A masterclass in social media marketing

Nutanix has a vision: “make datacentre infrastructure invisible”. Fundamentally, Nutanix aims to make datacentre infrastructure as simple as possible. In order to do this, they have innovated new methods of integrating server and storage resources. Founded in 2009 in San Jose, CA, Nutanix is an international firm with major targets for global expansion.

OUR VERDICT

Nutanix has a strong digital marketing presence across all areas, but it’s their approach to social media 79/100 marketing that makes the company stand out. Scoring 89/100 in our analysis – the highest score in this list - this is a company that truly understands the power of social media. 65/100

If you want to learn how to lead with Twitter, follow their example. Nutanix are busy, tweeting hourly and sharing insightful, useful content with thousands of 89/100 followers who regularly engage with the company’s thoughtful and diverse output. Impressive stuff.

11 04 NINTEX www.nintex.com @nintex

A varied and engaging digital output

Founded in Australia in 2006, Nintex is a leading workflow automation platform, used by thousands of companies worldwide. Workflows underlie every single aspect of our working lives – Nintex’s technology aims to automate those processes, cut duplication, and wasted time. Nintex’s workflows are focused on great UX and making it as easy as possible to improve processes.

At Nintex our approach to marketing is integrated. Everything we “ produce is designed to inspire people throughout an enterprise with ‘what is possible’ with digital workflow automation technology. John Burton, Nintex, CEO

OUR VERDICT Nintex has consistent scores across all three of our 80/100 metrics. However, we also think their use of additional material and video is especially good. They have a wide range of downloadable case studies and content targeted at specific audiences and industries, which are 77/100 so useful for getting their messages into the hands of the right people. Their excellent YouTube channel provides plenty of resources and how-to guides for creating the best solutions with their products – a great 79/100

way of engaging existing customers and building loyalty.

12 05 LIEBSOFT www.liebsoft.com @liebsoft

A slick website with an awesome blog

Founded in Los Angeles in 1978, Lieberman Software is a highly respected and experienced Microsoft partner that has been working with Microsoft technology for nearly 40 years. Their cyber security solutions help customers isolate and contain data breaches that occur after cyber-attacks have penetrated their network perimeter, in addition to a broad range of cyber security tools.

OUR VERDICT

To call Lieberman Software’s online publication Identity Week a ‘blog’ doesn’t do it justice. Identity Week is a 87/100 respected source of news and information about latest trends in the world of cyber security. It looks and feels like a magazine and covers a wide range of up-to-the- minute information on emerging cyber threats, the 73/100 threat of hackers and even advanced state-sponsored attacks.

It’s essential reading and contributes a lot to the 73/100 company’s top five position in our report. We’re also impressed by their helpful, security-focused Twitter feed.

13 06 CLOUDTP www.cloudtp.com @cloudtp

An engaging blog supports a clean website

Based out of Boston, MA, Cloud Technology Partners provides expert services and software to accelerate cloud implementations for their customers and has a lot of experience working with major firms in their sector. Their services include consulting for cloud migration, developing cloud-native enterprise applications and the architecture of public, private and hybrid clouds.

OUR VERDICT

We are big fans of Cloud Technology Partners’ blog and other digital marketing content. Not only are the topics 86/100 fascinating (anything from privacy in the era of IoT to 3D Printing), but from a marketing point of view, their strategy is spot on. Articles tie through to webinars and interviews and other content, thereby keeping the 72/100 reader engaged and exploring the site.

We also can’t help but be impressed by the sheer quantity of quality content getting published on the 73/100 blog, which indicates a very well prepared approach.

14 POWERPIVOTPRO 07 www.powerpivotpro.com @powerpivotpro

A big personality and real audience focus

PowerPivot Pro provides a range of services aimed at helping clients of any size and experience get the most out of Microsoft’s advanced data treatment tools.

The aim is to help customers understand how best to use Power Pivot in Excel and Power BI and inspire employees to get the most from the products, all while offering support and additional consulting.

OUR VERDICT

The guys behind PowerPivotPro have a refreshing approach to speaking about their services. We love the 80/100 tone of voice across all their content, which is clear, punchy and disarmingly straightforward. The website is a great example of KISS (Keep It Simple, Stupid) – they don’t over-complicate anything, describing their services 74/100 in an easy-going manner.

The team has also produced literally hundreds of blog posts, covering news, ‘how-tos’ and more. We were 77/100 especially impressed by the in-depth quality of many of their posts.

15 08 RENCORE www.spcaf.com @SPCAF

A community focus sets Rencore apart

With SPCAF (SharePoint Code Analysis Framework), the international team behind Rencore has developed a tool that answers the prayers of SharePoint developers the world over. SPCAF essentially carries out a series of tests and analyses the quality of code in your SharePoint and Office 365 applications to ensure they stand up to the highest standards of quality and security.

A big focus for us is our blog. We try to offer engaging content that the community cannot get elsewhere. “ Matthias Seidel, Head of Marketing

OUR VERDICT Rencore’s digital marketing is strongly focused on the 87/100 community whose needs SPCAF serves. The team regularly posts thoughtful articles on their blog aimed at discussing best practice and general issues for developers. Rencore provides readers with a lot of useful 68/100 content, including detailed, screenshot-heavy blogs, how-to guides and integrates videos from their YouTube channel into the blog – a great example of cross-channel marketing. We also think the website is excellent, ticking 73/100

‘best practice’ check boxes for website design.

16 09 BEEZY www.beezy.net @followbeezy

A well targeted digital marketing effort

Founded in 2011 and with an HQ in the Silicon Valley, Beezy provides a comprehensive enterprise collaboration solution for Office 365 and SharePoint. Beezy’s tools bring many powerful social features to the enterprise user, such as ‘town halls’, blogs, forums and push notifications, as well as engagement tools around gamification, comments and endorsements.

Diversify your marketing channels. Customers require multiple touches, and they are more likely to respond when those interactions “ come through several different channels rather than just (typically) email. Be creative, but be authentic! Christian Buckley, CMO

OUR VERDICT Beezy is known for its clean, responsive approach to 86/100 design, and this is mirrored in their website. Besides the design elements, we think the Californian/Catalonian company’s blog is especially strong. Featuring regular content from Microsoft MVP Christian Buckley, the blog 66/100 does a great job of drawing in readers with interesting, well researched and thought-provoking articles. The focus is on answering questions that readers need answers to – definitely best practice when it comes to 74/100

digital marketing.

17 10 QORUS DOCS www.qorusdocs.com @qorusdocs

A big focus on people & sense of humour

Qorus was founded in 2008 and now has a global presence. Their tools make it easy to rapidly build proposals and other documents using pre-approved text and content from their customers’ CRMs and other sources. The aim is to make building documents a lot easier, so end users don’t have to waste time rebuilding documents or worry about brand consistency across outputs.

The foundation of our approach is to develop great content, and focus on social and growth tactics, to win and delight our customers. “ Heather Thompson, Senior VP of Marketing

OUR VERDICT Qorus has a big focus on its own people across the blog 89/100 and website. With humorous videos where we meet employees and blogs introducing us to new staff, the human focus is highly engaging and an inspired approach to marketing a software tool. We’re also 71 /100 impressed by a sophisticated approach to blogging which targets the problems of specific industries – at the time of writing Qorus was producing a lot of blogs aimed at the legal industry. Qorus had the second highest 67/100

ranking blog in the whole report.

18 KIM ALBRECHT, MARKETING, NINTEX GETTING THE BASICS RIGHT

Kim Albrecht has worked as a marketer at technology companies for over 20 years – including a stint at Microsoft. She talks us through her observations on best practice.

When you’re starting out marketing your brand, it’s valuable to learn from those who’ve ‘been there before’. So, we sat down with Kim Albrecht, marketing executive at Nintex to find out more.

Nintex products help enterprises decision makers, or at HR focused conferences to automate and streamline their promote our product to those people”. Nintex is also processes, and while very present and prominent while sponsoring at WPC and popular in their own right, their Ignite – the biggest Microsoft events of the year. It’s marketing has gone a long way to clear that being highly visible plays a key role in growing awareness of their Nintex and it’s success. products.

Understand your audience - and its nuances Make it impossible to miss you Ensuring the right messages reach the right people is Kim explained that “getting face a major challenge. Kim explains that very often, the to face” with the Nintex target person who actually uses Nintex products is not the audience is key. “We work to get same as the person who actually holds the purse in front of those audiences at strings. This is why Kim emphasises a strategy where specifically targeted events. For we “get the right messages to the right people in the example, we recently exhibited at right context”. This means that the content you Microsoft Envision which is produce needs to be targeted to different >> targeted at Line of Business

19 KIM ALBRECHT, MARKETING, NINTEX audiences – it’s not enough to simply marketing Nintex has implemented, Kim focus on the end user, when the person explained, “I'd love to say it was a specific who is likely to buy your product or campaign, but one thing we've done this year is service might have a very different view to really double down on our website content of business needs. for search engine marketing. Let me give you some specifics - last year we intentionally cut That said, the messages you release need our paid search budget by 40% so we could to focus on the fundamental benefits of invest in other areas across the business, but your product. Kim puts it like this, "I don't we obviously didn’t want to drop the number of think messages that appeal to the Line of marketing leads we got coming from the digital Business decision maker are necessarily channels.” different to the messages that appeal to the IT pro. Nintex carried out a lot of research to understand what people were searching for, By this I mean that our solutions need to looking at short and long tail terms and trends. solve their business problems, or need to This information helped them reformulate their solve their pain points.” website to be much more closely aligned with audience needs. Essentially, Nintex tools resolve a fundamental problem - people are being “We worked very hard to enhance the content asked to do more with less. The challenge on the website to reflect those search terms. with marketing is speaking ‘in the And so in some cases it meant rewriting pages, language’ of different audiences and in other cases it meant adding entirely new showing how your solution resolves their pages to our site and it also meant focussing on problems in a clear manner. landing pages...the result is that we've been able to grow our MQLs (marketing qualified Kim warns not to make the mistake of leads) this fiscal year about 15% with about being product obsessed. Companies 40% less budget - and that's all because of often fall into the trap of thinking that content on our website.” marketing is “all about our product and its functions”. but really “needs to be This is the crux of online marketing, yet by focused on what's important to the buyer getting the fundamentals right, the rewards can and also to the user.” be enormous: “It's not necessarily flashy, but I would call it best practice to make sure you've Get the basics right got content that can be found through search”.

Kim explains that Nintex, like so many Nintex got where it is today through a consistent, forward-thinking businesses, is on an research-driven approach and provides a great exciting journey into the world of content example for those new to marketing. Thanks again marketing. However, before embarking to Kim for her insights – learn more about Nintex on this journey, Nintex needed to get the at www.nintex.com basics right.

Asked about the most impactful online

20 PARTNERS 11 TO 30

Kaseya 22 EPM Live 27 AvePoint 22 Modality 27 Metalogix 23 Imperva 30 Infragistics 23 DMC Software 30 Mindtree 24 Timextender 31 harmon.ie 24 K2 31 Mimecast 25 Cloudlock 32 ENow 25 Continuant 32 Barracuda 26 Nventeq 33 Catapult Systems 26 DevFacto 33

21 KASEYA 11 www.kaseya.com @kaseyacorp

Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide the tools for customers to manage all their IT from a central point. The aim is to save time and money when managing distributed IT systems.

OUR VERDICT Kaseya clearly understands the value of digital marketing, performing well in all the areas we measured, with an especially active Twitter feed. We’d also like to highlight their great set of resources in the form of case studies, webinars, and infographics, all aimed at specific audiences and industries.

75/100 76/100 77/100

AVEPOINT12 www.avepoint.com @AvePoint_inc

Founded in 2001, AvePoint has evolved to become one of the major players in SharePoint content migration. They also provide a range of additional tools for SharePoint management, security and other related services.

OUR VERDICT AvePoint scored higher in our analysis this year than in 2015, with an especially big improvement in their blog. Posts are long and detailed, and we’re impressed by the consistency around certain themes – their wave of content relating to the release of SharePoint 2016, for instance, demonstrates a well planned marketing strategy.

73/100 73/100 78/100

22 METALOGIX 13 www.metalogix.com @metalogix

Metalogix is a key player in SharePoint and Office 365 content migration, security and management, with a range of products to extend and enhance out of the box capabilities. Based in Washington DC, the company has a global presence.

OUR VERDICT Metalogix scored particularly highly for their regular and concerted Twitter feed that does a great job of unifying Metalogix’ diverse marketing activities. This diversity of channels is particularly impressive and includes webinars, case studies, eBooks, demos, events and more, which all serve to bolster their presence across the web.

75/100 69/100 77/100

INFRAGISTIC1S4 www.infragistics.com @infragistics

Infragistics is a market leader in UX design and developer tools. SharePlus and ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to interact with SharePoint, Office 365 and data tools from major devices.

OUR VERDICT The New York based firm has a strong all-round digital marketing effort, but their website is outstanding, winning top marks in this report – as we’d expect for the UX experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome community-focused pages which are packed with tips and advice for developers.

79/100 81 /100 66/100

23 MINDTREE 15 www.mindtree.com @mindtree_ltd

Mindtree is an IT services company that provides customers with a full range of technology solutions. They help companies differentiate themselves, reinvent business functions and accelerate revenue growth.

OUR VERDICT We are huge fans of Mindtree’s attractive website. It is extremely well designed, with an appealing interface and intuitive navigation. We’re also impressed by their active Twitter feed which has a massive following and is supported by competitions and a focus on people.

69/100 78/100 77/100

HARMONIE16 www.harmon.ie @teamharmonie

harmon.ie provides a range of products that are aimed at “taking the pain out of SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document management by providing a single screen experience for knowledge workers.

OUR VERDICT With a strong all-round showing in the major digital marketing channels, we’re particularly impressed by harmon.ie’s unique thought leadership voice. The team has identified a very specific problem in document management and creates very consistent marketing to help inform and educate their audiences about this issue.

75/100 71 /100 74/100

24 MIMECAST 17 www.mimecast.com @mimecast

Founded in 2003, Mimecast provides tools for businesses to protect themselves against email-based security breaches, scams and data leaks. With offices around the globe, Mimecast has a strong focus on customer and partner relationships.

OUR VERDICT As we noted last year, Mimecast’s particular strength in marketing is a crystal clear focus on the different audiences for their products. This avoids the risk of creating generic content which is too vague to be of much use to anyone. Their approach appears to be driven by a real understanding of their audience and its needs.

71 /100 70/100 79/100

ENO1W8 www.enowsoftware.com @enowconsulting

Based in California, ENow specialises in tools aimed at supporting admins. Their tools provide greater visibility over how SharePoint, Office 365, Exchange and other Microsoft tools are running and help admins find and resolve problems.

OUR VERDICT ENow’s blog is one of the highest scoring in our analysis. And when you read it, you understand why. The team’s blogs are very in-depth, long and well-structured and include walkthrough guides and how-tos with screenshots. All this is aimed at providing content that SharePoint admins will find genuinely useful.

82/100 63/100 71/100

25 19 BARRACUDA www.barracuda.com @barracuda

Based in Campbell, California, but with a worldwide presence, Barracuda Networks provides an impressive range of enterprise IT solutions focused on content security, networking & application delivery and data storage & protection.

OUR VERDICT We are especially impressed by Barracuda’s engaging use of Twitter. They post regularly and cover a range of themes consistently, including breaking news on IT security issues and phishing scams, as well as a regular ‘today in tech history’ tweet, demonstrating solid research and a focus on helping customers.

61/100 71/100 87/100

CATAPULT SYSTEMS 20 www.catapultsystems.com @catapultsystems

With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting company. Their services cover expertise in a very wide range of Microsoft products, married to their knowledge of best practice for implementation.

OUR VERDICT Catapult Systems has a consistently strong showing across all areas measured in our analysis. However, we particularly like their blog. Always informative, their posts are often packed with wit and personality. There’s also strong involvement from colleagues across the business which is great to see.

73/100 74/100 74/100

26 21 EPM LIVE www.epmlive.com @epmlive

Another Austin, Texas firm, EPM Live provides project and portfolio management tools based on SharePoint and Microsoft Project. Their product is intended to bring the benefits of flexible project management to all parts of the business.

OUR VERDICT Coming joint second for their blog in our analysis, EPM Live has an excellent blog aimed squarely at the project management profession. The blog’s approach is to provide great advice on all things project management – from job interviews to setting up a project management office.

89/100 65/100 62/100

MODALIT22Y www.modalitysystems.com @modalitysystems

Modality is a Skype for Business Gold Communications Partner. With a strong focus on collaboration, they provide expertise on communications and have developed a range of add-ons and extensions for Skype for Business and Lync.

OUR VERDICT Modality’s blog scores well in our ranking. Their clear focus on communications and the painpoints of their target audience is an effective way of reaching potential customers. We also think their approach to case studies is really effective - using dedicated pages to tell the world about Modality’s successes with major clients.

75/100 68/100 74/100

27 KARL REDENBACH, CEO, LIVETILES UP AND COMING MARKETER

In this year’s report we wanted to profile an up and coming partner. New York’s Live Tiles provides an overlay where employees access all their apps. We sat down with CEO Karl Redenbach to learn about the firm’s innovative content marketing.

CEO Karl Redenbach previously spent 13 years running a SharePoint consultancy before founding his own product company just over two years ago. LiveTiles LiveTiles obviously has a serious digital provides an interface that marketing strategy, with a great website, blog allows companies that use and strong presence across most social networks. hundreds, if not thousands, of Tell us how you got where you are today. apps to store them in one easy to access screen. LiveTiles So, I’m self-taught when it comes to marketing. I ran a counts Nike, Mars and SharePoint consulting business until I sold it a couple Burberry among its clients. of years ago before co-founding LiveTiles. In that time, we’ve created a business with a 100-million- LiveTiles fully recognises the dollar valuation in just 12 months. And the most value and power of digital fascinating thing is that it’s not just because of our marketing. We sat down with product – it’s really down to our marketing. Karl to learn about the New York firm’s digital marketing That’s a powerful endorsement for digital strategy and understand their marketing! >> rapid success story.

28 KARL REDENBACH, CEO, LIVETILES

Exactly! Let me tell you something To be honest with you, we take a lot of our interesting. Until a couple of months ago, inspiration from an Australian company called I never even looked at Google Trends, but Atlassian, who, I believe, are the best marketing for the last two months I’ve been doing it organisation in the world. When I first read every day. Since we started doing our about them, I heard they had no sales people online marketing, our Google Analytics despite being valued at $5 billion US. I didn’t has gone through the roof. In the whole believe it to begin with, but after doing some of last year, we got about 35,000 unique research and deploying parts of their digital visitors to the site – that’s around two to strategy I’m convinced they’re telling the truth. three thousand visitors per month. Now, Our digital strategy is all about using a lot of we get more than that number every online presence. We create as much interesting, single day. relevant content as possible.

Wow. So can you tell us what exactly This is a big statement, but I’d say marketing is you do to get that much traffic? our business. What I mean is that our marketing team has grown enormously in just a Here in New York we’ve developed few weeks, and my plan is to double it in size something we call ‘Andy’ which is our every quarter. A lot of this work is about ‘digital factory’. It’s named after Andy supporting our partners and helping them sell Warhol who founded an arts collective our products through free trials and so on. But here in New York where he brought marketing is key. If you’d asked me 12 months together a lot of artists to create some of ago about the impact it has had, I wouldn’t the best art of the 20th century. We have believed you. But the traffic on Google wanted to do something a little like that. Analytics has just gone nuts and proves the value of digital marketing. Essentially, we’ve created groups of teams who are responsible for producing So, what advice would you give to someone all our different types of content. For who’s new to marketing in this space? example, we have one team that has people who are focused exclusively on Just do it! I think a lot of tech people might feel product marketing. We also have a team a little shy about promoting their own work – of content marketers, who are all broken they feel it’s a bit like showing off. But the down into individual pods, each with a bottom line is that you’ve got to get your name specific focus. For instance, one team is out there and let people know about all the focused purely on producing content great work you’re doing. There’s loads of free focused on the needs of retail customers, resources online, and I can tell you it really and creates content that those customers doesn’t cost a lot of money; our biggest growth want. We also have a growing team of has come from organic searches – from people WordPress developers and Hootsuite referring back to us and linking through. Really, experts working in each pod and you just need to read up about this stuff and engaging with the community. put it into practice and you’ll see the results for yourself! Can you tell us about the larger strategy here?

29 IMPERVA 23 www.imperva.com @imperva

Founded in 2002 and now with an international presence, Imperva is a leading provider of data and application security solutions that protect business-critical information in the cloud and on-premises.

OUR VERDICT We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting stories related to cybersecurity. With great use of images and click-attracting tweets, this is top quality social marketing done right. An honourable mention also goes to the Californians’ video-rich website.

64/100 69/100 83/100

DMC SOFTWAR2E4 www.dmcsoftware.co.uk @dmcsoftware

DMC Software has been providing tools for business management solutions built on Microsoft technology since 2001. They have a big focus on CRM, ERP, accountancy and IT infrastructure.

OUR VERDICT We’re really impressed by DMC Software’s intuitive website. However, it’s their blog which really stands out with thought-provoking and well written and researched articles. Posts are aimed at the needs of specific industries and are often written in response to industry news, showing how companies can react.

75/100 71/100 71/100

30 TIMEXTENDER 25 www.timextender.com @timextender

TimeXtender provides data warehouse automation services, aimed at making data warehouses work quickly and efficiently. With a HQ in Denmark and a global presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.

OUR VERDICT TimeXtender seems like a company on a mission - if their content production is anything to go by. The team produces a lot of fresh news and content which is regularly fed through their blog, Twitter feed and other channels. Content marketing is about quality and quantity – TimeXtender definitely excel at both.

68/100 72/100 77/100

K2 26 www.k2.com @k2onk2

K2 aims to make it easy for businesses to create apps for their specific needs. Their tools allow companies to create powerful tools with little to no code – be that on- premises or in the cloud.

OUR VERDICT We are very impressed by K2’s high quality digital marketing. We particularly like the website which is well targeted at different business departments, and incorporates attractive design and great use of imagery. We also rate their Twitter feed highly – it’s engaging and focused on pushing the company’s multi-channel marketing.

68/100 73/100 76/100

31 CLOUDLOCK 27 www.cloudlock.com @cloudlock

Launched in 2011, CloudLock provides comprehensive tools for enterprises and institutions to protect their cloud-based environments from compromised accounts and data breaches and centrally manage risk.

OUR VERDICT CloudLock has created an impressive, multichannel marketing effort to boost its presence online. The website is engaging and packed with resources and their Twitter feed has a laser focus on the problems of their audience. However, we especially like their blog with its ‘CyberFact of the moment’ and timely news stories.

71/100 63/100 78/100

CONTINUAN2T8 www.continuant.com @continuant

Providing maintenance and support for legacy systems and managing complex unified communications solutions, Continuant helps customers achieve their IT and communications objectives.

OUR VERDICT As you might expect from communications experts, Continuant’s blog scored among the highest in our analysis. Varied subject matter and consistent posting drives their score higher than most companies near them on our list. They also target articles at specific use cases and industries which is best practice.

87/100 68/100 59/100

32 NVENTEQ 29 www.nventeq.com @nventeq

Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the region. They provide customers with a range of Microsoft products, managed services and support and have a special focus on Microsoft Dynamics.

OUR VERDICT Nventeq’s digital marketing efforts are easy to understand, straightforward and effective. They use a range of channels and ‘tick all the boxes’ when it comes to best practice: linking social media with new blogs, packing their pages with links to product landing pages and employing calls to action across the website.

71/100 75/100 71/100

DEVFACTO30 www.devfacto.com @devfacto

Founded in 2007, DevFacto is an up and coming Canadian software design and app creation company. With a strong focus on user experience and human centred design, the firm is known for its vibrant culture.

OUR VERDICT A key part of DevFacto’s vision is to be people focused, and a great example of this is their digital marketing. The firm’s employees feature heavily throughout their website, blog and social pages (including a buzzing Facebook presence). This all contributes to making them feel friendly and approachable – something we think is very important.

79/100 68/100 66/100

33 TWITTER AND THE

#MSPMartner ICROSOFT PARTNER The #MSPartnerNE hashtagT isW really ORK active, but there was a large spike around the 2015 World Partner A mix of companies Conference. and individuals were tweeting 6K 35.2K 874.73K UNKNOWN TWUSEERTS POTENTAIL IMPRESSION 0.29% 10K TWEETS CORPORATE 5K 40.72% 0K 1K FEB MARARPMAYJUNJULAUGSEPOCTNOVDECJAN INDIVIDUAL INDIVIDUAL USERS 58.99%

They were tweeting But mainly in English Which of them had from all over the most mentions?

Microsoft Partner 4.2K @msPartner Phil Sorgen 11268 @phil_sorgen TWEETS PUBLISHED 174 IN ENGLISH Jen Sieger 98.57% 108 @jensieger Brad Smith 71 @BradSmi Kati 64 @katiqu

So what were they talking about?

34 PARTNERS 31 TO 50

Colligo 36 Ellipse Solutions 39 Sensei Project Solutions 36 Credera 39 BetterCloud 36 CWL Systems 40 Lightning Tools 37 1E 40 PowerObjects 37 Content and Code 40 eFolder 37 KnowledgeLake 41 CodeTwo 38 Brightstarr 41 CPS 38 Pyramid Analytics 41 Redspire 38 Sada Systems 42 Xgility 39 eImagine 42

35 COLLIGO 31 www.colligo.com @colligo

Founded in 2000, Colligo provides a range of tools for email and SharePoint that integrates with Outlook. Colligo’s tools are accessible from desktop or from any device, letting users work how they want, where they want.

69/100 74/100 73/100

SENSEI PROJECT SOLUTIONS 32 www.senseiprojectsolutions.com @senseiPPM

Sensei Project Solutions specialises in PPM deployments with Project Online, Project Server and Microsoft Project. They provide a complete solution for product deployment, as well as training and support.

82/100 68/100 63/100

BETTERCLOUD 33 www.bettercloud.com @bettercloud

BetterCloud provides the tools for managing and measuring cloud office platforms. We particularly liked their campaign focused, informative and highly active Twitter feed.

67/100 73/100 75/100

36 LIGHTNING TOOLS 34 www.lightningtools.com @lightningtools

Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We find their blog particularly impressive. It’s great quality and packed full of useful ‘how-to’ guides, featuring screenshot-heavy walkthroughs.

82/100 55/100 69/100

POWEROBJECTS 35 www.powerobjects.com @joecrm

Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects implements and supports Microsoft CRM tools. We rated their website especially highly – navigation is intuitive and user centered.

63/100 78/100 76/100

EFOLDER 36 www.efolder.net @efolder eFolder is a leading provider of cloud backup, business continuity and file sync services. We especially like the website, which is employee focused and very well designed.

70/100 71/100 72/100

37 CODETWO 37 www.codetwo.com @codetwosoftware

CodeTwo’s product range extends out of the box Microsoft productivity tools. These include email, backup, migration and synchronisation tools. The company has an excellent blog, packed full of long, detailed and highly informative guides.

77/100 74/100 64/100

CPS 38 www.cps.co.uk @cps_solutions

Corporate Project Solutions (CPS) is a full service IT consultancy and provider of the full range of Microsoft enterprise products. The blog scores particularly highly in our analysis, with regular posts targeted at specific audiences.

77/100 63/100 69/100

REDSPIRE 39 www.redspire.co.uk @redspireCRM

Redspire provides solutions for Dynamics CRM customers. The Scottish firm has a great blog with a laser focus on different uses of CRMs for different kinds of users and industries.

79/100 61/100 68/100

38 XGILITY 40 www.xgility.com @xgility

Xgility provides a range of services and products related to Microsoft technology. Their blog deserves particular recognition; the team regularly publishes content on different themes, but especially pertaining to the needs of government.

79/100 70/100 63/100

ELLIPSE SOLUTIONS 41 www.ellipsesolutions.com @ellipsesolutions

Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP Gold Partner. We especially like their blog. It has a strong focus on providing guidance and how-to walkthroughs with Dynamics AX.

86/100 55/100 63/100

CREDERA 42 www.credera.com @credera

Credera is a full-service management consulting, user experience and technology solutions firm. Based in Texas, the company has a good looking website. However, it’s their energetic and friendly blogging which really sets them apart.

80/100 44/100 74/100

39 CWL SYSTEMS 43 www.cwlsystems.co.uk @CWL_systems

Based in the UK, CWL Systems has been providing support and infrastructure services since 1992. We’re particularly impressed by their blog. It includes how-to guides and content targeted at specific users and industries.

77/100 69/100 65/100

1E 44 www.1e.com @1E_global

London-based 1E’s products allow businesses to automate the full software lifecycle. 1E really understands the power of consistent content marketing and their Twitter feed and blog are updated regularly.

77/100 43/100 77/100

45 CONTENT AND CODE www.contentandcode.com @contentandcode

London’s Content and Code has been building productivity platforms with Microsoft products since 2001. Their regular blogging with thought leadership pieces and detailed series sets them apart.

77/100 58/100 69/100

40 KNOWLEDGE LAKE 46 www.knowledgelake.com @knowledgelake

KnowledgeLake focuses on architecting and implementing ECM solutions built on Microsoft technologies. This is a company that understand the power of a tweet. Personable and intriguing; it’s social media marketing at its best.

71 /100 55/100 77/100

BRIGHTSTARR 47 www.brightstarr.com @brightstarr_SP

With offices worldwide, BrightStarr offers a full range of productivity tools and services built on Microsoft technologies. They are also the people behind Unily, a major player in the ‘Intranet in a box’ market.

70/100 66/100 71 /100

PYRAMID ANALYTICS 48 www.pyramidanalytics.com @pyramidanalytic

Pyramid Analytics created the BI Office Suite, a platform that aims to make it much easier for anybody to use data. We especially like their interactive and engaging Twitter feed with its questions and competitions.

67/100 70/100 72/100

41 SADA SYSTEMS 49 www.sadasystems.com @SADAsystems

Founded in 2000, SADA Systems helps its clients with cloud migration strategies and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy to navigate and is thoughtfully built.

63/100 77/100 72/100

EIMAGINE 50 www.eimagine.com @thinkETG

Indianopolis based eimagine helps companies with implementations of Microsoft Dynamics and SharePoint, as well as training and customer specific customisation.

69/100 68/100 69/100

42

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SIMPLY SEARCH FOR

“ inbound marketing excellence “

43 FITNES PLA MARKETING THE 6MON 4 the rightwayonline. help youbuildarealistic,6-monthdigitalmarketingplanaimedatmakingsureyourbrandrepresentsin those goalsrarelyturnintoreality.Creatingastrongdigitalmarketingpresenceisthesame.Thisguidewill We’ve allmadesnapdecisionstogetfitanddietinthepast.However,withoutagoodplan, MONTH 3 MONTH 2 MONTH 1 FEATUR Now starlyingheudkfm consite dgalmrky BEGIN PUSHYORLF Don’t ghardiyufism,pelkw. THE WIG-N and likstoyurbg. with youranlcs.Pbemg Wek 4:Publishanotrgpdwy.Sm Wek 4: Writeyoufiscmpanblg,wd. Wek 3:CratosyuTwicn.Bgpd Wek 2:Updatnimrovyuslgwhc. interac whdpgsylo. Wek 1:GoglAnaytics-Sudrwbfh,p Wek 2:Kprfshingladtwy. Wek 1:Rsarch,witndpublog.I to hrewspday. digtal mrkenfisp. Resarch ndptiobyfmgu DESIGN YOURFTPAM Wek 3:Bginplacdso,G tworks. Tedaily Know yurcmpetis:Whadglk? they likandwofr? Know yuradiec:Whbsptv? leads –nifo,hwmy? Defin goals:Whrdwtb?cm Curent sa:Whmkigdowly? THE 6 MONTH MARKETING FITNESS PLAN

GETTING SERIOUS In your fourth month, you want to be at a stage where your digital marketing machine is whirring along nicely.

Week 1: Publish a blog and use tools to analyse your tweets – what time are people engaging with your social media activity and is this increasing website engagement? Start testing your paid ads.

Week 2: Publish a blog and tweet daily.

MONTH 4 Week 3: Publish a blog and tweet daily. Keep testing your paid ads

Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and decide if you need to change or improve any of your landing pages. Send an email newsletter.

EXPANDING ON THE BASICS This month, the focus will be on spreading your presence on the web.

Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same.

Week 2: Begin contacting third party websites and industry magazines to offer to write a guest post. You should now look to send out five tweets per day. A mix of company

MONTH 5 news, re-tweets and content from the site. Send at optimized times.

Week 3: Publish a blog and tweet every day.

Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and send an email newsletter to your mailing list.

TONE AND REFINE You now have a good online marketing presence on which to build. You’re ready to launch your first digital marketing campaign.

Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to an external site with a link back to your website

Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead up to your eBook or whitepaper.

MONTH 6 Week 3: Create a new landing page which will lead to a download of your eBook/whitepaper.

Week 4: Launch your landing page with a downloadable eBook and another blog post leading to the landing page. Finally, send out an email newsletter with full automation to contacts and tweet about the eBook.

Remember, just like fitness, digital marketing only works long term if you keep it consistent and keep pushing yourself to achieve greater heights, so keep motivated!

45 PARTNERS 51 TO 250

# Partner # Partner

51. SQS 76 67 68 86. daffodil software 74 70 60 52. Net@Work 73 67 69 87. Advanc. Bus. Solutions 69 73 60 53. Cloud Cruiser 40 79 74 88. BDNA 66 64 70 54. BitTitan 72 63 73 89. RedPixie 62 67 69 55. CAL Business Solutions 69 69 69 90. Statêra 35 82 67 56. RICS Software 76 67 66 91. AKA Enterpr. Solutions 70 63 68 57. Dimension Data 70 60 76 92. Agile I.T. 44 67 77 58. Grove Group 48 75 72 93. Quali 50 71 70 59. QUADRO Tech 62 86 54 94. Brennan IT 53 73 66 60. Hyphenet 71 67 68 95. BrightWork 65 60 73 61. Sana Commerce 74 67 67 96. Brittenford Systems 69 67 64 62. GWAVA 72 61 74 97. Datamatics 68 73 58 63. Cloud2 64 72 67 98. LinkPoint360 70 73 57 64. Prosperity 24.7 70 71 64 99. HubOne 64 68 65 65. ITS 69 68 68 100. LiveTiles 73 70 58 66. Elite Telecom 68 61 75 101. Foration 66 73 59 67. docSTAR 70 68 67 102. perspicuity 70 67 63 68. exoprise 73 68 65 103. BinaryTree 72 60 69 69. m-hance 70 60 75 104. BP Logix 49 73 67 70. contentformula 50 80 65 105. OnRamp 47 71 70 71. DSI 67 68 68 106. Vitalyst 74 63 64 72. iCepts 71 67 67 107 CyberArk 30 75 74 73. TITUS 61 65 74 108. Bell Techlogix 72 77 51 74. Clicktools 48 71 74 109. Daugherty 50 73 66 75. CMIT Solutions 63 64 74 110. Olenick 66 63 67 76. Intergen Group 56 68 73 111. KMS Technology 72 63 64 77. Specops Software 69 70 64 112. iVision 80 60 63 78. mcaConnect 75 67 64 113. myCloudDoor 49 68 70 79. Safe-T 61 77 61 114. pulsion 71 63 64 80. thinkASG 73 73 59 115. Systemagic 53 64 72 81. Collaboris 68 61 73 116. Nouveau Solutions 66 64 66 82. SWC 41 79 68 117. Blue Horseshoe 58 64 69 83. Vircom 43 73 74 118. igroup 71 53 74 84. LBMC Technology 76 71 59 119. AbleBridge 65 71 59 85. pcr 70 67 66 120. ECC IT Solutions 62 75 56

46 PARTNERS 51 TO 250

# Partner # Partner

121. Oxford CC 67 71 57 156. Betterworking 59 63 64 122. Archive 360 58 82 51 157. Rand Group 75 60 58 123. cogmotive 62 67 64 158. SourceIT 72 70 50 124. Ensyst 51 73 63 159. Kreischer Miller 72 60 59 125. Crow Canyon Systems 73 70 54 160. Dilignet 54 67 61 126. Blue Chip 56 68 65 161. Trexin 43 67 67 127. VirtoSoftware 70 71 55 162. Virtual October 66 61 61 128. ThreeWill 57 70 62 163. Netelligent 69 60 61 129. GraVoc 68 63 63 164. Our IT Department 73 60 58 130. Bonzai 66 61 66 165. nGenx 54 60 67 131. SP Marketplace 67 70 56 166. infinity group 60 63 61 132. Gradwell 73 47 76 167. Cohn Consulting Corp. 64 71 51 133. FMT Consultants 50 67 68 168. skykick 47 61 69 134. Wellingtone 67 67 59 169. Crestwood Associates 59 61 63 135. MicroAge 66 63 63 170. Imanami 66 70 50 136. CuroGens 49 73 62 171. AssureSign 59 64 59 137. ComputerWorld 64 63 64 172. Edwards P.S. 54 73 53 138. Kinetics 63 68 59 173. KME Systems 68 70 48 139. Content Panda 58 61 69 174. Omni212 73 61 55 140. 2B Solutions 66 60 65 175. Nuvem Consulting 54 64 61 141. unily 51 70 63 176. ITworks 68 61 57 142. Basic 66 61 64 177 KCOM 71 38 79 143. Cristie Software 51 60 72 178. EvokeIT 59 63 60 144. OakTree 49 63 70 179. WorkWise 67 75 43 145. tmc 69 63 60 180. Program Framework 36 67 67 146. LAN Infotech 67 64 60 181. EnovaPoint 73 63 52 147. Merit Solutions 58 60 68 182. CarolinasIT 68 67 50 148. Avocette 70 68 54 183. Invenias 56 60 62 149. EastBanc Technologies 54 70 60 184. QuantumPM 68 63 53 150. WinWire Technologies 65 67 58 185. Aegex 60 60 60 151. ASK 55 70 59 186. Sierra Workforce Solut. 68 60 55 152. Netwoven 63 63 62 187. Grant McGregor 65 73 43 153. XSolutions 63 82 43 188. Softvative 64 63 54 154. Puzzlepart 50 63 68 189. Kaya Consulting 64 77 40 155. WEBIT Services 68 64 58 190. NENS 65 71 45

47 PARTNERS 51 TO 250

# Partner # Partner

191. Tidestone Solutions 70 63 50 226. SharePointEduTech 42 60 62 192. LMS 58 64 55 227. Actionspace 70 60 48 193. West 62 60 57 228. EPM Partners 61 60 52 194. paperless proposal 68 60 54 229. Tumble Road 57 63 50 195. PDF Share Forms 68 62 52 230. Metro CSG 72 68 37 196. Driven 66 67 48 231. Springs Hosting 38 61 61 197. CGNET 69 67 46 232. Lanham Associates 52 60 55 198. RecordPoint 58 65 53 233. Visual 2000 65 63 45 199. BPA Solutions 71 50 61 234. iLink Systems 60 53 56 200. Commercient 68 79 34 235. Redwood Technologies 49 61 53 201. Accudata Systems 72 63 48 236. Icertis 37 61 59 202. Project Line 41 63 63 237. Beyond Computer Sol. 63 61 46 203. CSG Support 69 61 51 238. Trisoft 29 70 53 204. Bamboo Solutions 49 50 72 239. Infopulse 63 67 38 205. CBS 54 67 52 240. Consilium 57 71 36 206. Metaphorix 68 61 51 241. KabBo 60 30 75 207. PremierPoint Solutions 64 54 60 242. Vyapin 54 71 37 208. Neudesic 62 43 72 243. Sievo 66 70 32 209. Quiss 34 63 66 244. Admin Arsenal 26 68 53 210. Methods Digital 51 57 63 245. Layer2 66 40 61 211. acceleratio 71 61 49 246. Fusion Factor 34 61 56 212. Palisades Technology 65 68 45 247 Artis Group 26 60 60 213. PlanetMagpie 46 64 59 248. Multipub 62 64 38 214. Torsion Info. Security 62 68 46 249. WTS Paradigm 66 63 36 215. risual 59 43 73 250. TAG Solutions 61 60 41 216. Silverware 72 61 48 217. Nth Generation 68 63 48 218. ProSymmetry 65 57 55 219. Sysco Software 60 75 40 220. SaaSAge IT Support 56 60 56 221. IOTAP 67 61 50 222. KWisCom 57 50 66 223. Milyli 32 68 60 224. AscentPath 67 63 47 225. Gravity Software 45 64 57

48 THE MICROSOFT FOCUSED DIGITAL AGENCY ABOUT US

Located in central London, We offer the following services: UK, Fifty Five and Five are a full service digital marketing •Website design and build agency. • Search Engine Optimisation • Campaign planning, management and Founded by Chris Wright, a execution former IT consultant with many • Marketing automation years experience working with • Social media management Microsoft Partners, we are a fast • Content marketing growing team of marketers, • Strategy, insights and research writers, researchers and designers. Whether it's thought provoking blog posts,

informative whitepapers, SEO driven web content, Born out of a recognition that social engagement or punchy press releases, we Microsoft Partners face a unique know how to talk to the audience in question. set of challenges when it comes to B2B marketing, our goal is to We also help companies with larger marketing help brands define and campaigns, carry out research, build websites, differentiate themselves. create eye catching designs and more.

We are constantly impressed by Because we only work with Microsoft Partners we the work of partners, building understand the products and services involved, the amazing tools for clients and customers, pain points, benefits and the best ways offering services that are to communicate. changing the world of work. Our days are spent immersed in the Microsoft Partner Network, helping companies to communicate more effectively, reach new audiences and drive leads.

We help Microsoft Partners communicate more “ effectively, reach new audiences and drive leads.

49 andf ive +44 0203 805 7791 www.fiftyfiveandfive.com [email protected]

@takefiftyfive TOP MICROSOFT 50 PARTNERS

andf ive www.fiftyfiveandfive.com