? ? INSTITUTIONAL LOGO

- Contracts - Letterhead paper - Official administrational announcements - Communication with the WBSC - Officials‘ clothing

WBSC Europe logo is used for official organizational purposes. Where there‘s VAT number or official address there‘s also the WBSC Europe logo.

WBSC Europe is everywhere where, the organization needs to be recognized on a worldwide level. Official communication with other regional confederations, sports organizations or the WBSC.

EC members, technical commissioners, umpires, scorers, their official uniforms will carry the WBSC Europe logo.

When there‘s the organization, then there‘s WBSC Europe. ? baseball europe ?

THE BRAND

- Promotional materials - posters, banners, booklets, photos, ... - Social networks - All outputs addressed to fans and wider audience - Brand presented to the potential partners and sponsors - Merchandise

Softball/Baseball Europe logo is used for promotiona purposes. Where there‘s the sport ( or baseball) there‘s also the Softball/Baseball Europe logo.

Softball/Baseball Europe is everywhere where non-softball or non-ba- seball audience may be present. The four letters “WBSC“ don‘t tell the story, while The promotional Brand does.

All official competitions are branded with The Brand. The Brand is what we potentially want to sell.

When there‘s the sport, then there‘s Softball/Baseball Europe. ? baseball europe ?

COMBINATIONS

- Officials; umpires, TCs, UiCs, scorers, ECs - Website - Competition regulations and other documents - Development - Congress

There are vaious cases where the organization and the sport meet at one place. For these cases, both logos can be used.

While the WBSC Europe shows the „officiality“ of such subject, the Soft- ball/Baseball Europe plays its „marketing/visibility“ part.

The presence of Softball/Baseball Europe also helps to distinguish between the two disciplines - e.g. regulations for softball tournaments vs regulations for baseball tournaments.