POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD Official Selection: Sundance Film Festival 2011 Miami International Film Festival 2011 SXSW Film Festival 2011 | CinemaCon 2011 www.thegreatestmovieeversold.com Release Date (NY/LA): 04/22/2011 | TRT: 88min | MPAA: Rated PG-13 East Coast Publicity West Coast Publicity Distributor Rubenstein Communications, Inc. Block-Korenbrot Sony Pictures Classics Jayna Zelman Rebecca Fisher Carmelo Pirrone Susan Arons Melody Korenbrot Lindsay Macik 1345 Avenue of the Americas 110 S. Fairfax Ave., Ste 310 550 Madison Avenue New York, NY 10105 Los Angeles, CA 90036 New York, NY 10022 Phone (212) 843-8000 Phone (323) 634-7001 Phone (212) 833-8833
[email protected] [email protected] [email protected] [email protected] POM Wonderful Presents: The Greatest Movie Ever Sold SYNOPSIS Boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity.