Close up Ingalill Berglund’s passions are riding and sailing

Sweden today KF Fastigheter’s MD on a hot market

Focus: Retail A thorough analysis of the

shopping centre market

Avs. Fastighetssverige Avs. the leading property magazine in the nordic region B Posttidning , malmö Scandinavia’S leading S hopping centre opened october 25

With its international atmosphere, extensive range emporia has close to 200 shops, restaurants and cafés, of shops and superb service, emporia is set to become with no less than 70,000 sq.m. of shopping, food, culture Scandinavia’s leading shopping experience. emporia and entertainment. in hyllie, Malmö, offers visitors a unique, www.emporia.se contemporary shopping experience in an exceptional architectural setting. Steen & StrÖM the architecture, the design and the environment go Steen & Ström is the leading shopping centre company hand in hand to create a delightfully uncomplicated retail in Scandinavia, and holds a solid position in Sweden, sanctuary. the vision is for visitors arriving at e mporia denmark and norway. Steen & Ström is the one and to feel as though they are embarking on a journey into only company in the industry that has clearly defined a world of unique opportunities. Scandinavia as its primary market. www.steenstrom.com emporia is located in the very heart of the Öresund region and a mere six-minute journey from Malmö city centre, ten minutes from copenhagen’s Kastrup airport and 27 minutes from central c openhagen.

[ Editorial ]

Swedish retail properties are a hot investment We anchoR all oveR Let me start by ascertaining one thing – Sweden is a very interesting country to look at for anyone investing in proper- ties. If you also have focus on retail properties, that makes Scandinavia With iKea Sweden even more interesting, as shown by a report recently published by consultation company DTZ.

“The foreign investors are primarily interested in retail and logistics properties leased on long-term contracts,” says Patrik Kallenvret, deputy MD of DTZ in Sweden, in the report.

There’s also a great deal of construction happening in Retail centres Sweden – not only has the modern, approximately 93 000 m2 shopping centre Emporia in Malmö just opened its doors, Projects Scandinavia’s biggest shopping centre, Mall of Scandinavia (100 000 m2) in will open in a few years’ time.

In Sweden, the technological development is also procee- ding apace with e-commerce taking ever greater market an obvious choice. This year is our first at the trade fair, and it shares. Not only that, more and more international brands is destined to be followed by many more. and chains are establishing stores in Sweden. Talk about an exciting industry! See you on the trade fair floor!

For Fastighetssverige, as the Nordic countries’ most promi- Eddie Ekberg nent property industry medium, participating in Mapic seems Editor in Chief

publisher: Rolf Andersson, [email protected] publishing company: Fastighetssverige AB, Trädgårdsgatan 1, SE-411 08 Göteborg, Sweden. Phone: +46 31 13 91 16, e-mail: [email protected], www.fastighetssverige.se editorial staff: Eddie Ekberg, [email protected] • Nicklas Tollesson, [email protected] • Therese Aronsson, [email protected] Few companies have a really unique product. But we do. guest authors: Dag Klackenberg and Sven-Arne Svensson No one else can offer a retail centre with IKEA as the main anchor. administration: Therese Eriksson, [email protected] advertising sales: Rolf Andersson, [email protected] Today we have nine shopping centres and high volume retail parks drawing Layout and production: Lokalförlaget i Göteborg AB: Tove Ekman • Eva Mellergårdh Wernersson • Joanna Nyholm millions of visitors. We are growing fast and will open new, attractive retail printing: Billes Tryckeri AB centres every year all over Scandianvia. Distribution: Posten and CityMail cover: David Schmidt Welcome to our stand 14.01 at Mapic.

It’s authorised to quote from Fastighetssveriges articles if you adequately site the source. The permission from the publisher is required if you wish to reproduce articles or illustrations in full. The paper isn’t responsible for received material, which has not been ordered. www.ikanoretailcentres.se Shopping by ikano 4 fastighetssverige #4/2012 SHOPPING CENTRES anchored by We anchoR all oveR Scandinavia With iKea

Retail centres

Projects

Few companies have a really unique product. But we do. No one else can offer a retail centre with IKEA as the main anchor.

Today we have nine shopping centres and high volume retail parks drawing millions of visitors. We are growing fast and will open new, attractive retail centres every year all over Scandianvia.

Welcome to our stand 14.01 at Mapic.

www.ikanoretailcentres.se Shopping by ikano

SHOPPING CENTRES anchored by 18

58 Contents

8. Macroanalysis 54 Erik Penser Banks chief economist on 52 Sweden’s economic development.

10. News in brief Latest news from the industry.

14. Close up MD who has found her dream job.

18. Sweden today A review of the hot retail property market.

24. This is the Swedish Property Industry A presentation of the key companies on the market.

38. Focus: Retail

40. Trend expert on what’s happening.

14 44. Analysis of key parameters on the 40 shopping centre market.

46. Expert: This is your ultimate shopping centre.

50. Here are the biggest owners and transactions.

52. He took Desigual to Sweden.

54. Two gigantic shopping centre projects.

56. Chronicle: New demands on ­shopping centre owners.

58. Explorio – an Internet store in reality.

60. Stockholm’s Regent Street can be created here.

10 [ Xxxxxx av Eddie Ekberg ] Macro analysis Erik Penser Bank’s chief economist Sven-Arne Svensson gives his view of Sweden’s economic position.

LOW INFLATION

ver the past year, the growth of the Swedish eco- nomy has been considerably subdued. Th e GDP increased by only 1.3 per cent between the fi rst six O months of 2011 and 2012, which meant that growth was lower than almost four percentage units compared with one year ago. It is primarily the ever-weakening global growth that has led to a fall in demand for Swedish export goods compared with previously. Th e Swedish industrial companies have also been quick to adapt their stocks downwards, which has had a substan- tial eff ect on both industrial production and the growth in GDP over the fi rst six months of 2012.

although the growth in GDP has been subdued, growth has nonetheless been signifi cantly higher than that projected by the majority of forecasters at the start of the year. Th is is partly because the investments made during the fi rst three months clearly increased by more than was expected, but also because the buying power of households increased markedly in line with in- fl ation having fallen from a good three per cent in autumn 2011 to 0.7 per cent in August 2012. Th e high rate of infl ation and low pay increases, 2.4 per cent, meant that real salaries fell in 2011, which was the fi rst time since the start of the 1990s. Retail sales did not Picture: Niclas Liedberg/Pixprovider fall during autumn 2011 because households were holding onto PREdICTION. Erik Penser Bank’s chief economist Sven-Arne Svensson predicts their wallets but because the wallets were not being replenished. that the disposable incomes of households will actually increase in the election Th is year, however, real salaries are on the increase again, which year of 2014. If so, the goal for retail in Sweden will have been reached. is contributing to a fairly substantial increase in the purchasing

8 fastighetssverige #4/2012 Name: Sven-Arne Svensson. Age: “Middle aged.” Occupation: Chief economist at Erik Penser Bank. At Penser since: 2007. Hobbies: Sport (watching and playing), travel, literature and music.

means that households are coping well with the economic downturn

power of households during 2012 in spite of an economic down- eholds are expected to increase by approximately 2.5 per cent in turn. It has helped private consumption and retail sales to develop real terms in 2013. Since the savings-income ratio is at a fairly quite well thus far this year. high level, approximately ten per cent in 2011, the majority of the increase in income is expected to go on private consumption. during the first eight months of the year, retail sales increased by 3.0 per cent in volume. However, with current pri- 2014 is election year, and this is nearly always positive for ces, sales increased by only 2.8 per cent, i.e. the prices fell by 0.2 the Swedish households. In per cent on average. The price pressure is noticed mainly in the the budget proposal that was The Euro crisis will electronics trade where sales at current prices fell by 1.6 per cent presented in September, the probably continue to but, as the prices fell by twelve per cent, the sales still increased by Government said that there 11.8 per cent in volume. The really stiff comp etition has therefore was a scope for reform of have a negative effect on been good for the Swedish households but not exactly good for approximately SEK 27 bil- the Swedish industrial the companies in the electronics trade. lion for 2014. We assume economy during 2013. that a substantial share of the euro crisis will probably continue to have a negative this scope for reform will be However, we are of the effect on the Swedish industrial economy during 2013. However, used for a fifth earned inco- opinion that the purcha- we are of the opinion that the purchasing power of households me tax credit and continued sing power of households will continue to increase at a good rate. Most of the current pay tax reductions for pensio- agreements expire during the first three months of 2013, which ners. Along with continued will continue to increase means that new major pay negotiations will start during the lat- real salary increases, this will at a good rate. ter part of 2012. The pay increases are expected to amount to a lead to a tangible increase good three per cent during the forthcoming year. Since inflation in the disposable incomes is expected to amount to only around one per cent in 2013, real of house­holds in the election year of 2014. In the latest budget pay before tax will increase by a good two per cent. Pensions will proposal, the Government is counting on a 3.8 per cent increase also be increased by approximately four per cent while taxes for in private consumption in 2014. If the Government’s forecast is pensioners are lowered. In total, the disposable incomes of hous- fulfilled, the goal for retail in Sweden will have been reached.

#4/2012 fastighetssverige 9

[ Xxxxxx av Eddie Ekberg ]

news in BrieFby Eddie Ekberg Picture: Balder balder buys for 1.1 billion in central Stockholm

The “Spårvagnshallarna” tram depot.

TRaNSaCTIONS Listed Balder buys the Stockholm Lowe Brindfors, Sats, Intellecta and JTI Sweden, The acquisition of the property is in line with Spårvagnen 4 property, including the “Spår- among others. The property value amounts to Balder’s strategy of increasing the commercial vagnshallarna” tram depot, in the region situa- around SEK 1.1 billion, SEK 300 million of which holding in attractive locations in Stockholm, Pictur e: E dd ted between Birger Jarlsgatan and is being paid through an issue of one million and the Öresund region. ie E k b Tulegatan and Rådmansgatan preference shares at a share price of SEK 300 per Completion will take place on 1 October 2012. e r g and Tegnérgatan in central share. Capital Markets was the Stockholm. The property has The seller is DNB Forsikring. fi nancial adviser and Linklaters the legal adviser a leasable area of around “It’s a good property in central Stockholm. In to Balder in connection with the transaction. 23 000 m2 and is leased to other words, it suits us very well,” says Erik Selin, Catella and Vinge were DnB’s advisers for the Sirius International Insurance, MD of Balder. sale. Erik Selin.

Pictu re: NA I Sv e NaI SVEFa: EaSY TO SEll SOCIal aNd COMMuNITY PROPERTIES fa SWEdEN There is great demand for social and on the increase. This is shown by the Swedish volume for social and commu- community properties and, with more and more consultancy company NAI Svefa’s report entitled nity properties will increase. municipalities and county councils selling, the “The Swedish Property Market” on the subject of The public priorities are range is increasing. During 2011, social and com- social and community properties. switching to core operations munity properties were sold for a good SEK ten “The good demand for social and community and the market position is fa- Åsa Henninge. billion, and the opinion is that the sale of social properties along with the fact that several county vourable, so this means that the and community properties is a trend that is here councils and municipalities have communicated benefi ts of selling are persuasive in several cases,” to stay and that this type of transaction will be sales plans means we believe that the transaction says Åsa Henninge, analysis manager at NAI Svefa.

10 fastighetssverige  Property #4/2012 Media in the Nordic Region – fastighetssverige.se short news

Pictur e: D TZ dTZ EMPlOYEE bECaME “FuTuRE lEadER OF THE YEaR” EVENTS Anna Nordin, business area manager at DTZ, was named “Future Property Industry Leader of the Year” for 2012. Anna Nordin. “I’m really happy and proud to be re- cognised with a property industry award as the future leader of the year. It feels like a fantastic testimony to my success Pictur e: D TZ so far, but also challenging as we face the future. Pursuing greater interest in Sweden developments that focus strongly on results while seeing SWEdEN DTZ’s latest report ascertains that the liquidity the potential for the department and the employees is what in the Nordic countries is stable. Greater interest is motivates me in my leadership work,” says Anna Nordin. also being registered from abroad. The total turnover of commercial properties in the Nordic countries amounted to SEK 34 billion during the Patrik Kallenvret. aREIM FONd II’S FIRST PuRCHaSE second quarter of 2012. FOR 0 MIllION Sweden had the most liquid market with a transaction volume of SEK 23 billion. In second place was Norway with a transaction volume of SEK seven TRaNSaCTIONS Areim’s latest fund, Areim Fond II, has acquired billion. a commercial portfolio containing 20 or so Ica properties Domestic investors dominated the market but foreign investors showed for around SEK 750 million. The portfolio is being purchased greater interest in the Nordic countries. from a bankrupt estate in which the fi rm of solicitors DLA has “In Sweden, we feel that greater interest is being shown from abroad, acted as trustee. The portfolio was previously owned by Reit. which is linked with the fact that the Swedish market is relatively liquid “We executed our fi rst closure for Areim Fond II two compared with other markets in Europe. The foreign investors are primarily weeks ago and we’re obviously very pleased to already have interested in commercial and logistics properties leased on long-term cont- been able to make the fi rst acquisition for the fund. As with racts,” says Patrik Kallenvret, deputy MD of DTZ in Sweden. previous acquisitions of commercial properties, we will also cooperate with Möller & Partners in this instance,” says Leif Andersson, MD of Areim.

Wihlborgs buys landmark in HEMFOSa SEllS FOR SEK 10 MIllION Pictur e: H TRaNSaCTIONS Hemfosa has conducted em malmö for just under half a billion fo sa Picture: Wihlborgs three separate deals in which proper- TRaNSaCTIONS Listed Pictur ties were sold for around SEK 160 e: W Wihlborgs buys ih lb o million. In Falköping, Hemfosa has rg s Baltzar City in central Malmö. sold the Kemisten 11 and Bokbindaren The purchase 6 properties. price amounts In Huddinge, Stockholm, Hem- Lars Thagesson. to SEK 473 mil- fosa has sold the Riggen 2 property lion and the sel- through Söderport, which is jointly owned with Sagax, and Anders Jarl. ler is Catella Real in Hässleholm, Hemfosa has sold a psychiatric residence. The Estate AG KAG through investment is bringing in a total of SEK 160 million. the Nordic Cities fund. Baltzar City’s leasable area covers 11 350 m2, aMF WaNTS TO EXTENd gallERIaN of which 7 800 m2 is of- CONSTRuCTION is to leave its offi ce in central Stock- fi ce space and 3 500 m2 holm during the fi rst quarter of 2014. In this connection, the shop fl oor areas. property owner AMF Fastigheter plans to extend parts of the Leimdörfer was the area (in which Gallerian is situated) by 2–3 storeys and also sole fi nancial adviser for to convert the building on Brunkebergstorg from offi ces into Catella during the sale. a hotel. Baltzar City. On condition that the plans can be started during autumn 2012, AMF hopes to have a detailed plan

Picture: AMF fi nished by when CO-OWNER lEaVES NORdIER – FORMINg a NEW Swedbank comes to PROPERTY dEVElOPMENT COMPaNY leave the premises COMPaNIES Jimmie Hall, co-owner of the consultation company Nordier, is during the fi rst starting up his own company, Treal, along with Jonas Wångenberg and quarter of 2014. Niclas Wennberg. The trio have worked together, albeit at diff erent compa- nies, for more than 14 years. Over the years, the co-owners have worked with all types of property AMF planning to add - storeys and convert such as offi ce, commercial and social and community properties, which some of the offi ce space into a hotel. enables them to involve themselves in developing a complete area.

 Property Media in the Nordic Region – fastighetssverige.se  Property Media in the Nordic Region – fastighetssverige.se #4/2012 fastighetssverige 11

[ Xxxxxx av Eddie Ekberg ]

news in BrieF

NEWSEC TaKES Bild: Vasakronan OVER COMPETITOR COMPaNIES Sweden’s largest consul- tation company Newsec takes over DTZ in Gothenburg. The company has 15 employees and offi ces in Gothenburg and Malmö. All per- sonnel remain in their jobs. “Newsec’s strong brand name, its leading position in property mana- gement plus the fact that it’s a com- prehensive property adviser make us really strong on the market and give Nacka strand. us common growth within property transactions,” says Anders Åberg, head of the transaction activities in western and southern Sweden. “Our overall property and fi nan-

Pictur e: N cing competence plus the ew se The biggest foreign c common contact network is a combination that’s diffi cult to beat on the Swedish market,” says Bert-Ove Johansson, investors in Sweden TRaNSaCTIONS Fastighetssverige has compiled a list of the head of the Swedish The top ten foreign buyers during the foreign players who have made the biggest investments in first half of 2011 + the first half of 2012: Bert-Ove Johansson. advice activities. Sweden over the past year. At the top of the list we fi nd The 1. The Carlyle Group, 2 SEK 95 billion Carlyle Group, one of the world’s largest fund managers, 2. Glitnir Bank, SEK 2.3 billion which bought Nacka strand from Vasakronan for almost 3. KLP Eiendom, SEK 1.64 billion dTZ: STRONg RECOVERY SEK three billion in January this year. 4. Rockspring, SEK 1.02 billion ON THE FINaNCINg SIdE Thomas Lindström is the MD of The Carlyle Group in Swe- 5. Invesco Real Estate, SEK 1.01 billion SWEdEN According to DTZ’ Property den. In his opinion, the fact that Carlyle is top of the list with 6. Nevs, SEK 750 million Investor Confi dence Index survey a volume of “only” just under SEK three billion is proof that 7. Cordea Savills, SEK 650 million for the fourth quarter of 2012, inves- the transaction activity among foreign players in Sweden is 8. Unibail-Rodamco, SEK 630 million tors believe that the situation on at a very low level. 9. Warburg-Henderson, SEK 560 million 10. Schroders, SEK 550 million the fi nancing market is set to impro- “A few years ago, we would defi nitely not have been the Source: Newsec ve. The share of people who believe top of such a list with just one transaction like Nacka strand.” there will be an improvement in fi - nancing terms over the next quarter has risen from six per cent to 14 per cent. At the same time, the share of people who believe that there will be less favourable fi nancing terms Major lease in central Stockholm Picture: Tengbom has fallen from 54 to 19 per cent. lEaSINg Mäster Samuelsgatan 21 is Pembroke Real “Continuing willingness on the Estate’s prestige project with new offi ces and stores part of the Nordic banks to lend, in central Stockholm. A contract has now been signed along with clearer interpretations of with the Swedish bank for 20 000 m2 out of a forthcoming regulations, alternative total of 30 000 m2. fi nancing solutions and an increase Pembroke is an international property company in the presence of foreign banks, that has completed more than 280 000 m2 of offi ces Pictur e: D TZ means that the fi nancing and housing and currently has active projects in Tokyo, market is on the road to a London, Sydney and Stockholm. Pembroke establis- strong recovery. We have hed itself on the Stockholm market in 2008 and is cur- Mäster Samuelsgatan . a clear perception of this rently reconstructing three of its properties on Mäster Mäster Samuelsgatan 21. The construction project aims in many of our ongoing Samuelsgatan (Hästen 22, the building north of Hästen to promote Mäster Samuelsgatan and the surrounding deals,” says Fredrik Lidjan. 23, and Hästen 24) to make one consecutive building at area while setting a new sustainability standard. Fredrik Lidjan.

12 fastighetssverige  Property #4/2012 Media in the Nordic Region – fastighetssverige.se short news

Pictu re: NA I Sv e NaI SVEFa CHaNgES ITS Md fa CaREERS Mikael Lundström has been ap- pointed as the new MD of the consultancy company NAI Svefa. He succeeds Lennart Weiss, who decided to move on after four years. Mikael Lundström. “I’m very pleased with my years at NAI Svefa. We’ve carried out substantial change work and succeeded in positioning NAI Svefa as an off ensive com- P i c t u pany with an even stronger brand name and a clear profi le as r

e

: She became ’s Female

L

e an expert and adviser. The company now faces a new stage in

i

m d

ö its existence and it’s therefore a good time to make a change,”

role model of the year r

f e CaREER In 2012, the award of Female Role Model of the r says Lennart Weiss. Year in the property industry goes to Louise Richnau, Louise Richnau. senior partner at Leimdörfer. “It’s a bit of a surprise because the award has previously been given to COllIERS: CROSS-bORdER TRaNSaCTIONS people who are more in the public eye, but it’s obviously an honour and CONTINuE TO INCREaSE really nice! I’m a team player, so this is a good testimonial for Leimdörfer and SWEdEN Colliers has issued the Nordic Real Estate Review for for me personally,” is what Louise Richnau has to say about the award. the third quarter of the year, which shows that the share of Louise Richnau has worked at Leimdörfer since 2002. She works with cross-border transactions is continuing to increase. property transactions and property-related corporate fi nance. Previously, Generally speaking, the number of transactions in the Louise Richnau has worked as head of business development at Drott Riks Nordic countries increased during the fi rst six months of 2012 and, prior to this, with business development on the First, Second and Third compared with the same period last year. In Sweden, a few National Swedish Pension Funds’ fund boards. She is an engineering gra- major transactions have been taken place and there has been duate who qualifi ed in construction and property economics from Kungliga an overall increase in the number of transactions. Norway Tekniska Högskolan and a diploma in Financial Advice (CEFA) has also seen an increase, albeit smaller, in the number of

Picture: Brunnberg & Forshed from Handelshögskolan in Stockholm. transactions. The report shows that and Denmark’s transaction market is at the same level as last year. The share of cross-border transactions continues to increase in Sweden and Denmark and in Sweden, the share This is Stockholm’s tallest of cross-border transactions amounted to 24 per cent during apartment block the fi rst six months of 2012. CONSTRuCTION The Swedish construction company JM has de- cided to begin the production of Stockholm’s tallest apart- gO-aHEad FOR VaSaKRONaN’S HugE “TElEFONPlaN” PROJECT Torn. ment block in the centre of Kista. The project is called Kista Torn [Kista Tower] and will be 120 m tall. Kista Torn is an international CONSTRuCTION The Swedish government has now approved skyscraper in appearance combined with the quality of Swedish interior fi t- the ten-year lease contract signed by Vasakronan and the tings. The fi rst people will move in in around two years’ time and the start of Social Insurance Agency. The go-ahead has been given for production in the project will be reported during the third quarter of 2012. an additional major modernisation project at Telefonplan in “As a housing developer, it’s exciting for JM to build Stockholm’s tallest Stockholm, covering a total of 33 000 m2 with an investment

tower block. Since tall apartment blocks are not common in Sweden, we’ve of SEK 320 million. Picture: Vasakronan Picture: obtained knowledge and inspiration from projects in places like New York,” It is estimated Vasakronan Picture: says Per-Arne Jonsson, Project Manager at JM. that the Social JM is also planning to build a lower twin tower building containing an Insurance Agency additional 90 apartments. will move into Te- lefonplan at the end of 2013 or Pictur e: N ew the start of 2014. se newsec in cooperation c The premises will then accom- with bnp paribas modate 1 250 Telefonplan. COMPaNIES Newsec is taking a further step in its expansion workplaces. and signing a cooperation agreement with BNP Paribas Real Estate. This will give Newsec a clearer platform to Max Barclay. assist customers outside Northern Europe. SWEdISH PROPERTY PROFIlE BNP Paribas Real Estate has local expertise at a global level through its pre- MaTHS O SuNdQVIST IS dEad sence in 30 countries and 3 400 alliance partner employees. BNP Paribas Real SWEdEN The Swedish property profi le and fi nance guru Maths Estate is a subsidiary of BNP Paribas with more than 150 offi ces worldwide. O Sundqvist recently died in an accident. He was 61 years “BNP Paribas’ strong brand name, broad range of services and global net- old. Maths O Sundqvist’s empire was at most worth SEK 10– work gives us an international platform that creates added value for our custo- 12 billion, but Sundqvist was highly paid and took big risks. mers, irrespective of where in the world they are. Cooperating with one of the In connection with the fi nancial crisis, it was shown that very strongest players in Europe further strengthens our market position in investment bank Carnegie had lent out substantial sums to Northern Europe,” says Max Barclay, Head of International Business at Newsec. Sundqvist, who was forced to sell major shareholdings.

 Property Media in the Nordic Region – fastighetssverige.se  Property Media in the Nordic Region – fastighetssverige.se #4/2012 fastighetssverige 13 [ Close up by Eddie Ekberg ] ”This is my dream job” QUICK-FIRE 10 QUESTIONS 1. What makes you angry? “People that mislead and deceive others.”

2. If you had 100 million kronor that you had to spend right away, what would you do with the money? “I would buy a lovely house by the sea for my parents and another one for my family. I would invest the rest in shares where the dividends are given to charity.”

3. What is your biggest extrava- gance? “Going away with my family a few times a year and relaxing in some beautiful places.”

4. do you believe in god? “No, but I do believe that everyone needs a philosophy in life.”

. What is your favourite gadget? “At the moment it is the family’s iPad, it solves all kinds of problems.”

. describe yourself in three words that capture your essence as both a CEO and Ingalill berglund. “Ambitious, sociable and positive.”

. What is the best thing you have ever bought? “Our sailing boat.”

8. What is the worst thing you have ever bought? “There have been a few items of clothing that I have bought in a panic over the years.”

. do you give money to beggars on the street? “Not very often, but I have done.” CONFIdENT CEO. The publicly listed Atrium Ljungberg own properties to a value of approximately 10. do you have any tattoos? 22 billion SEK. That could make the company’s CEO very nervous, but not Ingalill Berglund – she’s “No.” as cool as a cucumber. ”I have been brought up to be confi dent and I love this company. I also love challenges and when I am faced with them I focus on solving them straight away,” she says.

Pictures: David Schmidt/Pixprovider

14 fastighetssverige #4/2012 ”This is my dream job” Ingalill berglund loves challenges – and one of them is being CEO of listed atrium ljungberg

RIdER. Atrium Ljungberg’s CEO Ingalill Berglund has been riding ever since she was six years old. She has fallen off many times and even sustained serious injuries but she loves horses. ”Riding provides me with total relaxation, it allows me to forget everything and gives me a feeling of euphoria”, she says.

When she was little she wanted to be a journalist and photographer, but her head for fi gures led her down the path of fi nance, and after a decade at Atrium Ljungberg, she has now been the company’s CEO for one and a half years. Meet Ingalill Berglund, an ambitious, confi dent, positive and sociable person who loves adventures and believes that she has the best job there is to be had in the real estate sector.

A few years ago, Ingalill Berglund came to work with 13 titanium horse, she gets right back on the saddle again. screws inserted in her forehead and cheekbone. “Well, yes, I’m pretty confi dent. My parents brought me up “My husband and I were trying out long-distance skating, but well, they gave me a lot of freedom and trusted in me making the I’m not very stable on one of my feet having fallen off horses a right decisions in my life,” she says. few times and I fell over. I hit my head and while I was lying there on the ice I thought I’d fractured my skull, but I hadn’t. I did can you describe how you got in to the real estate sector? however have a few fractures in other places that needed screwing “I started at Sjöåkers Revisionsbyrå, which was later taken over together,” says Ingalill. by Deloitte, and that is where I came into contact with real estate She is very calm when she tells us what happened, something companies for the fi rst time. I then started at Datorisering AB, that’s is typical of her – she is seldom stressed. If she falls of a which was acquired by Agresso, and one of my assignments was at

#4/2012 fastighetssverige 15 PEOPLE’S OPINIONS OF 3 INGALILL BERGLUND: Picture: Mattisson Björn dag Klackenberg, Chairman of the board of directors at atrium ljung- berg and Managing director of Svensk Handel “We have an extremely good relationship. We meet at our board meetings and she is always very well prepared. Ingalill isn’t a loud person with grand airs that some CEOs of publicly listed companies can be. She is analytical, restrained and very good at board meetings. Ingalill isn’t at all ingratiating either, she puts her foot down if there is something that she doesn’t agree with. I usually tell her that she should take up more space in the real estate sector and the media etc, she is worth it.”

Picture: Atrium Ljungberg annica Ånäs, Ingalill berglund’s long- standing colleague and successor as CFO at atrium ljungberg “Ingalill is a boss and a person that you have confi dence in. She has the ability to enthuse and I am deeply impressed with her commitment. When Anders Nylander left, Ingalill was the obvious choice as his successor. She has lived up to my high expectations of how to be a good manager.” Picture: Örnberg Christian lisa adolphsson, close friend for fi fteen years and Head of Communications at the pharmaceutical company bayer “Ingalill is a very loyal and close friend. She is extremely sociable, friendly, struc- tured and thoughtful. Ingalill sometimes describes herself as a coward when it co- mes to physical challenges, but that’s not true at all. We ride and sail together and she is extremely brave. And when us girls go sailing together, she’s the captain.”

Stadshypotek Fastigheter where I became CFO. In 1997 I started well, we can’t aff ord to rest on our laurels and have a fat and working at Sisab as CFO and was there until I started working happy attitude.” at Atrium Ljungberg in 2001.” no plans to switch jobs? Were you aiming to become ceo? “No, defi nitely not. As I told you, this is the job of my dreams and “Not really, it was nothing that I had planned anyway. I was ex- I love this company, I always have done.” tremely, positively, surprised when I was asked.” It has been said that you like trying out new things? how has it been so far? “Yes, that’s true. I fi nd it very diffi cult to say no to a challenge. I “Fantastic, my predecessor Anders Nylander told me that it was am triggered by opportunities to prove to myself that I can do the most enjoyable job that exists in the real estate sector, and diffi cult things.” I can only agree. I am very privileged to have taken over the position of CEO of such a well-run company. My job is to What is the most dangerous thing you have ever done? manage and improve business. Even though things are going “I went to the USA and went climbing on a high-altitude track.

16 fastighetssverige #4/2012 SaIlOR. The Berglund family devote all their spare time between May and October to sailing. This winter, they are going on the holiday of their dreams: two weeks’ sailing off the British Virgin Islands.

dOESN’T WaTCH TV name: Ingalill Marie Berglund. age: 48. Family: Husband and son Max, aged three. grew up: On the island of Resarö in the Stockholm archipelago. Lives: Housing cooperative in Frösunda in Solna. drives: Audi A6. education: Economics degree from Frans Schartau Business Institute. career: Deloitte (86–91), Agresso (91–94), Stadshypotek Fastigheter (94–97), Sisab (97–01) and Atrium Ljungberg (01–). reads: “I love reading. At the moment it’s mostly children’s books to my son as well as trade journals and newspapers.” Watches on Tv: Nothing. “I hardly ever watch TV.” recreation: I go sailing every weekend between May and October plus a few weeks in the summer.

You had to climb a 15-metre high telegraph pole and then throw Who in the real estate sector would you take with you to a yourself off , with a harness of course, but anyway! And I also like desert island? mental challenges. Th e ultimate challenge would be to stand on “Stefan Persson (Ramsbury) or Ingvar Kamprad (Ikea Fastig- a stage in front of a full house at Stadsteatern or Dramaten in heter), it would be incredibly interesting and exciting to hear their Stockholm. It is quite tempting.” views.” do you have any role models? I look at pro- When will you leave atrium Ljungberg? “Both my predecessors Ulf Holmlund and Anders Ny- blems with a cool “Hopefully only when I think it’s time for someone lander are extremely good role models. But I also have else to take over.” a role model outside the real estate sector. Her name head and focus on is Lorraine Monroe and she turned things around at a solving them and What will you do then? very violent school in Harlem. Th e school and her met- I hardly ever get “I’ll devote my time to my family and live close to hods now serve as a role model for many other schools the sea and horses. And of course I would take an in both the USA and other countries around the world.” stressed. active part in something.”

#4/2012 fastighetssverige 17 [ XxxxxxSweden av today Eddie by Ekberg Eddie ]Ekberg ]

REadS dETECTIVE STORIES name: Bernt-Olof Gustavsson. age: 52. Family: Cohabiting partner and three children (19, 17 and 6). home: Villa in Täby, north of Stockholm. : XC60. reads: Detective stories such as Lars Kepler; currently reading the book about Zlatan Ibrahimovic and the football magazines. hobbies: Family, orienteering, golf and gardening Food: A nice piece of meat with red wine from his own wine stocks.

KEEPINg uP WITH SHOPPINg CENTRES. KF Fastigheter’s MD Bernt-Olof Gustavsson has many years of experience of the shopping centre industry, including as MD of KF Fastigheter for the past twelve years. He thinks that Swedish shopping centres stand their ground compared with those in other parts of the world, and names Kungsmässan in Kungsbacka as one of his favourite centres.

18 fastighetssverige #4/2012 “There’s a war every morning” Bernt-Olof Gustavs son is the MD of one of Sweden’s biggest shopping centre owners, KF Fastigheter. Here, he off ers his point of view on the retail market in Sweden, the things that are good and the challenges we face.

how is the shopping centre market actually faring in Swe- den? “Th ere’s stiff competition. Th ere’s a war every morning. You do absolutely have to be on your toes every day, all the time. It’s quite a fragmented picture. Some facilities such as Kista and Sickla are doing really well while others are doing less well, like Malmö Entré for example. Many shopping centres that have recently opened, including transformed ones like Bromma Blocks, Nacka Forum and Sollentuna Centrum, have had tough running-in periods, but the situation isn’t a complete disaster. It’s tough and there’s a bit of a way to go. You can see it’s now taking slightly longer to strike a deal in the case of new leases, for example.”

does this apply to all shopping centres? “It can be said that all of them have their concerns. Nobody can sit there saying ‘Crikey, aren’t we doing well’. Everyone, from re- tailer to major shopping centre player, is having to fi ght for his position. Th is applies irrespective of whether you’re a property owner or a retailer, although that’s also the great thing about this

Pictures: Niclas Liedberg/Pixprovider

#4/2012 fastighetssverige 19 [ Xxxxxx av Eddie Ekberg ] things that affect the commercial 4 ­centres of the future 1. Digitalisation Internet shopping goes hand in hand with the number of physical stores. The survey in the report shows that today, 39 per cent of the customers always do research on the Internet before buying a product that costs more than SEK 500. That figure is 74 per cent among the younger age groups.

2. General lack of time Things such as child minding while shopping.

3. Second hand trend Vintage shopping – the trend of not wanting to waste influences the shopping behaviour.

4. Changes in ways of working and socialising Trendy Michelin-starred restaurants are becoming more and more important – see the MOOD arcade in Stockholm as one example. From the report on trade in the centre by KF Fastigheter

industry. Property owners and retailers depend on one another to such as Bruno, Mood, Bromma Blocks, K-fem and Sollentuna be able to create something good together.” Centrum. The common thing with these cases is that they bring something new and innovative to the market. The difficulty in How has the shopping centre market in Sweden developed these cases is judging the size of the market and the receptiveness over the past ten years? of the consumer. Major facilities have been extended and become “Ten years ago, the market was characterised by not properly even bigger, sometimes too ‘big’. Not only that, we no longer want thinking through the analyses and too many projects being based a shopping centre that’s out in the sticks – we want it pretty close on pure thrill-factor calculations. Today, there’s a completely new to town with good communications. Then we have the fact that insight into the importance of doing your homework properly be- ten years ago, the municipalities scarcely had any idea as to how fore getting stuck into something. You can then to develop shopping in towns. It was a forgot- say that the projects have become much more ten area that had been left completely in the lavish in recent years with expensive design The shopping centre is hands of market forces. Things have improved solutions such as lavish entrances and things a public environment that today but the municipalities still have a lot to like that. I think some do overdo it where these will also play an important learn in this area.” things are concerned; it’s not really necessary to pay SEK 40 million for a façade – maybe role in the future, I’m con- What can we learn from the shopping cen- ten will do. In this respect, you could say that vinced of that. tre markets in ­Europe? the industry now has more excesses than it can “It’s difficult to travel into Europe and bring afford. The ownership side of things has also back a concept and transfer it right onto the become very international. In some cases, things haven’t gone that Swedish market. Germany, for example, has 60 million inhabi- well for the international players, as in the Boultbee case. How­ tants whereas we have nine million. Factory Outlet may function ever, internationalisation has generally speaking been good for well over there but it’s no good here because there isn’t a big our market, which has become more professional, although it has enough basis for it. Or take a nine-storey young people’s fashion also led to some extra work in the form of unnecessary­ reporting, house in Tokyo – it’s not the right thing for Sweden. However, for example. Then a load of big boxes have pushed their way up generally speaking, the players are more professional in Europe, from the ground like fungi over the past ten years, with said de- so when it comes to running a shopping centre, there’s always velopment having exploded more recently. That’s not always good something we can learn from them. One area in which we de- development. And then we’ve seen the birth of concept arcades finitely can learn from other countries is trade linked to urban

20 fastighetssverige #4/2012 INTERNATIONAL INVESTMENTS IN SWEDEN 00–0

Foreign investor Type of buyer country Share in terms of value DNB Institution Norway 2,30% Cordea Savills Core property funds Germany 4,49% Invesco Core property funds Germany 5,47% Rockspring Value add property funds United Kingdom 6,83% Schroders Core property funds United Kingdom 1,36% Henderson Core property funds United Kingdom 5,37% Citycon Listed property owners Finland 2,50% TMW Pramerica Property Core property funds Germany 4,40% Steen & Ström Sverige Listed property owners Norway 0,41% ING Core property funds Netherlands 11,21% M&G European Property Fund Core property funds United Kingdom 1,11% Grosvenor Core property funds United Kingdom 7,82% Bouwinvest REIM, Core property funds Netherlands 7,82% Canadian Investor Core property funds Canada 7,82% Pramerica Core property funds Germany 3,32% Carlyle Value add property funds USA 8,31% Solist Eiendom Value add property funds Norway 0,70% AXA Value add property funds France 1,47% Tre norrmän Other investors Norway 0,73% Invesco Real Estate Nordic Value add property funds Germany 8,23% LB Immo Invest Core property funds Germany 1,64% Commerz Real Core property funds Germany 2,74% Catella Real Estate AG Core property funds Germany 3,96%

Source: KF Fastigheter

FaCTS Sweden offi cial name: The Kingdom of country in Western Europe. Sweden. Forests: 53 %. Mountains: 11 %. capital: Stockholm. Lakes and rivers: 9 %. Cultivated political system: Constitutional land: 8 %. Monarchy. Language: Swedish. 85 percent of head of State: King Carl XVI Gustaf. Swedes aged over 15 also speak population: 9.45 million. English, at least to conversational religion: 80 % belong to the level. Evangelical Lutheran Church of Time zone: GMT + 1 hour (end Sweden. October–end March)GMT + 2 hour average life expectancy: Men 78 (end March–end October). years. Women 82 years. gdp per capita: $ 51,804 (SEK The proportion of adults aged 398,490/€ 35,864) Source: IMD – with higher education: 34,5 2009. percent. exchange rates: SEK 1 = € 0.12 population density: 22 per km2 SEK 1 = $ 0.15 (October 19, 2012). area: 450 000 km2. Third largest currency: 1 krona = 100 öre.

#4/2012 fastighetssverige 21 [ Xxxxxx av Eddie Ekberg ]

INTERNATIONAL INVESTMENTS IN SWEDEN 00–0

Type of buyer Share in terms of value Institution 2,2% Core property 58,4% funds Value add 33,5% property funds Listed property 5,2% owners Other investors 0,7%

Where do the international investors come from? country Share in terms of value Norway 6,35% Germany 32,54% United Kingdom 23,95% Finland 2,37% Netherlands 18,08% Canada 7,43% USA 7,89% France 1,39%

Source: KF Fastigheter Bild: Niclas Liedberg/PixproviderBild: Niclas

22 fastighetssverige #4/2012 development and how we can put that trade to use to develop an at what’s happened since 2004, the yield’s been an average of area or a town centre.” around ten per cent, so it’s been a very good investment. However, these investments have now fallen following an extreme increase how do our shopping centres compare with those in the rest over the past few years.” of europe in your opinion? “Many stand their ground really well with regard to care and What challenges does the shopping centre market in Swe- maintenance, operation and design. Mind you, with den face? Emporia due to open soon, that’ll raise the bar a bit. There’s stiff “One important thing is to increase the frequency of I’ve seen plenty of shopping centres in Europe and visitors in many shopping centres. Many are suff ering the rest of the world and I think it’s rare for anyone to competition. You from falling numbers of visitors. Another challenge be fully impressed, so Sweden is standing its ground.” do absolutely is not to see the digital revolution as a threat but to adapt your operations. As far as leasing’s concerned, What trends do you see on the shopping centre have to be on things will be tougher and we may need to accept a market in Sweden at the moment? your toes every slight increase in the level of vacancies.” “Th ere’s a great deal of focus on design, i.e. the ap- day, all the time. pearance of the shopping centres. I think we have to Will stores, shopping centres and markets have balance this aspect to make the projects economically the same sort of appearance in ten years’ time as worthwhile. Th en there’s a trend of linking a shopping they do today? centre with the rest of the community and the town and a lot of “I don’t think so. Shopping centres will develop into becoming work is therefore devoted to adding service, pleasure and vari- more interactive meeting places in the town centre. We’ll be see- ous types of experiences to the shopping centres. A commercial ing shopping centres with new approaches and new store con- centre has to become like a home or a second living room. Th at’s cepts. Th ere will be more players but fewer shopping centres plus why you can now also see sofas and home-like environments in there’ll be a greater mixture of stores.” many shopping centres, and then everyone’s presumably wonde- ring how great a role the Internet will play and how they will get Which do you think is the best shopping centre in the world? people to come to their shopping centres more often.” “It takes a great deal to impress me. I must’ve been to more than 200 shopping centres around the world. However, I have to say has the traditional shopping centre’s role come to an end? that Kungsmässan in Kungsbacka is really good, and then I like “No, defi nitely not. Th ere are other reasons to go to a shopping Westfi eld in London. Th en there are absolutely spectacular shop- centre, not just to buy. Good restaurants and cafés are available, ping centres in cities like Dubai and Madrid of course, with ski for example. Th e shopping centre is a public environment that will slopes and everything, although I’m not sure that they’re neces- also play an important role in the future, I’m convinced of that.” sarily that good. We often tend to be impressed by things that are big and fl ashy. Th e important thing is for the centre to play a how do you think investments in shopping centres in Swe- clear role in its market and for it to be valued by the consumer, den have developed in recent years? and these are things that a small, not particularly renowned centre “Retail’s been a really good asset class in recent times. If you look can also be very successful in doing.”

breakdown of retail transactions        * Shopping centre 8 486 19 393 22 197 9 156 1 807 5 172 12 328 1 798 Retail ware house 3 955 4 771 5 287 5 868 1 468 3 353 5 046 2 316 Other retail 6 760 5 171 2 355 448 488 684 1 311 2 107 Total (MSEK) 19 201 29 335 29 839 15 471 3 763 9 209 18 684 6 221 Total turnover (MSEK) 117 000 155 000 151 000 162 000 58 000 116 000 98 000 70 000 % retail 16,4% 18,9% 19,8% 9,6% 6,5% 7,9% 19,1% 8,9%

* = January 1 2012–October 18 2012 Source: Savills

#4/2012 fastighetssverige 23 The Swedish real estate industry

This is the Swedish Real Estate industry

24 fastighetssverige #4/2012 THIS IS aN ad

Catella dual client needs. ahead of the markets. In the Nordic CONSulTaNTS Catella is the In Sweden CBRE employs 50 region, Jones Lang LaSalle has offi ces leading provider people and off er strategic advice in Stockholm, Gothenburg and Hel- dTZ of property- and execution for property sales and sinki and work closely in collabora- DTZ in Sweden is related advisory leasing, corporate services, valua- tion with market leading partners in a market leader services in tion, research and consulting. Our Norway and Denmark. in commercial Sweden. We have offi ces are located in Stockholm and property services, Thomas Persson the expertise Gothenburg. contact: Daniel Gorosch, including, Capital required to see +46 8 453 51 03 Markets, [email protected] through complicated transactions contact: Mikael Wallgren Valuation, www.joneslanglasalle.se Agneta Jacobsson and the ability to create innovative +46 8 4101 8700 Occupier [email protected] solutions for our clients. From 2011 up Services, Offi ce Agency and Research, www.cbre.se until June 2012, Catella in Sweden employing in total 70 people. DTZ is alone acted as advisor in more than independently ranked as the number 100 property transactions, with a total one Advisor and Consultant fi rm in underlying value of approximately Sweden by Euromoney Magazine. EUR 3.5 billion. Our fi fty-strong staff is Our valuation department is ranked based in Stockholm, Gothenburg, as the best valuation fi rm in Sweden Jones lang laSalle and Malmö. Thomas Persson heads eight years in a row. Anna Nordin, In Sweden and leimdörfer the Swedish Catella property advisory Head of Occupier Services, was worldwide Jones Founded in 1992, team. recently appointed ”Future leader of Lang LaSalle is Leimdörfer is a the year in the property industry one of the leading Nordic contact: Thomas Persson 2012”. leading real fi nancial advisory +46 8 463 33 10 fi rm providing The last 12 month our Capital [email protected] estate advisors, Markets team carried out over 70 www.catellaproperty.se Daniel Gorosch with specialists property and transactions and our valuation team off ering strategic Erik Eliasson capital markets valued over 350 billion SEK worth of services to owners, investors and transaction properties. The Occupier Services occupiers. Jones Lang LaSalle unites a services to a diversifi ed range of team completed 90 lease transac- strong local presence with property owners and property tions, 110,000 sq m lease transactions world-class knowledge of both the investors. With 40 employees across and renegotiations of 120,000 sq m Swedish and international property offi ces in Stockholm, Helsinki and during last year. This experience is markets and off ers a whole range of Malmö, Leimdörfer is one of few the foundation for the company’s CbRE group, Inc high-quality property services, fi nancial services fi rms on the Nordic strong market position, as well as its CBRE is the including Capital Markets, Leasing, property market wholly-owned by research and forecasting. largest, Corporate Solutions, Tenant partners. As an independent and The Swedish Management team full-service real Representation, Retail development, client-focused fi rm, Leimdörfer is Agneta Jacobsson, MD; Patrik Kal- estate services Research, Valuation, Asset and provides objective and reliable advice lenvret, Deputy MD; Fredrik Lidjan, company in the Property Management. To give some without confl icts of interests. The Head of Capital Markets; Sven Erik world. Operating examples, The fi rm let 65 000 sq m of fi rm’s fi nancial property-related Hugosson, Head of Valuation; Fredrik Mikael Wallgren across the globe, offi ce and logistics space in Sweden advice and unparalleled execution Tångstedt, Deputy Head of Valuation, the fi rm holds a during 2011and manages 1.1 million expertise encompass: Transactions, Anna Nordin, Head of Occupier leadership position in the clear square meters of property in Sweden, Capital Markets and Strategy. Services and Malou Ekman, Head of majority of the world’s key business of which 70% is retail property and Offi ce Agency. centres. The Company has approx- shopping centers bringing ’Best in contact: Erik Eliasson imately 34,000 employees (excluding +46 8 53 52 45 11 DTZ world-wide has 47,000 em- Class’ management standards [email protected] ployees including sub-contractors, affi liates), and serves real estate including the latest thinking on www.leimdorfer.se operating across 208 offi ces in 52 owners, investors and occupiers sustainability and environmental countries. through more than 300 offi ces management issues. (excluding affi liates) worldwide. Jones Lang LaSalle manages contact: Agneta Jacobsson Whether it’s a local, regional or sizeable offi ce properties in all +46 (0)8 671 34 55 global assignment, CBRE applies major metropolitan areas in Sweden, Colliers International +46 (0)70 772 64 62 insight, experience, intelligence, and is also one of Sweden’s most [email protected] Colliers and resources to help clients make experienced and capable retail pro- www.dtz.se International in informed business decisions. Through perty consultancies with full country Sweden is part of CBRE our clients gain the global coverage. The fi rm is frequently Colliers reach of the world’s largest real estate engaged by owners and occupiers as International, services fi rm, combined with the advisor in transactions. With its local one of the in-depth local market knowledge of specialist and international network, Dan Törnsten world’s largest our professionals. Whether a client Jones Lang LaSalle draws on its vast commercial real has just one property or a portfolio transactional experience and power- estate organizations with 522 offi ces of multi-national locations, the ful analytical tools to ensure that real in 62 countries. The Swedish team company’s off erings can meet indivi- estate players are always one step

#4/2012 fastighetssverige 25 The Swedish real estate industry

consists of 35 real estate advisors with deen manages some €23.4 billion* of Tenzing fully leased the #1 asset in Sweden, offi ces in Stockholm and Gothen- assets through property funds and Tenzing is a Nordstjernanhuset and carried out burg. separate account mandates. Clients top-ranked 100s of valuations for Sweden’s Colliers knows how important are solely third party clients and advisory fi rm largest real estate owners. in-depth local knowledge is to the primarily institutional investors. They specialized in Nordier Property Group is led by clients. However, being an integral are served by some 300 property signifi cant CEO, Andreas Eneskjold. part of the newly aligned Colliers professionals at offi ces in 11 Euro- property and International also gives their clients pean offi ces as well as in Singapore, Tom Lindahl capital market contact: Andreas Eneskjöld +46 8 6115900 access to over 12,300 professionals Philadelphia and São Paolo. In the transactions. [email protected] around the world and allows them to local Swedish market, Aberdeen has Tenzing´s business concept is to www.nordier.se share comprehensive market know- around 100 property professionals, initiate and assist in the completion ledge and insight into market trends managing property investments of of transactions in the Nordic property globally. Colliers have important some €30 billion*. and capital markets. relationships across the International We provide domestic and inter- Tenzing represents a wall-to-wall marketplace that benefi ts our clients. national investment exposure to assortment of expertise, meaning Pangea Property Partners The Nordic Colliers branches co- property by off ering a wide range of that they off er all types of transac- Pangea Property operate in fi nding and executing suc- investment products and services. tion advise in the range from stock Partners is a cessful transaction deals all over the These are all supported by rigorous exchange operations to disposal of leading and Nordic and Baltic regions. The Colliers investment processes, independent single properties – and always with independent EMEA network also strengthens and in-house research and local active the goal to deliver the best solutions full-service enhances the organization with fi rst- management. for the clients. Nordic corporate class intelligence, marketing support (* As at  June ). Tenzing has a Nordic coverage Bård Bjølgerud fi nance/advisory and clients. with 34 people in offi ces in Sweden fi rm focusing on Colliers in Sweden off ers a contact : Göran Bengtsson and Finland. In Norway, Tenzing has the property sector. The company range of services within the Offi ce, +46 8 412 8000 a close cooperation with the leading goran.bengtsson@ currently covers the Nordic region Industrial & Logistics and Residential aberdeen-asset.com investment bank Arctic Securities. from offi ces in Stockholm and Oslo. markets. Services include Leasing, In- www.aberdeen-asset.se Clients are major Nordic and The 40 employees have a variety of vestment Services, Tenant Represen- www.aberdeen-asset.com non-Nordic institutional investors, backgrounds all being experienced tation, Tenant ownership conversion funds, public and private property from the property sector in various and Asset-/Property Management. companies as well as construction roles. Colliers has a strong Corporate Solu- companies. Pangea Property Partners off ers tions team across Europe to handle clients genuine and proven transac- globally contracted clients, but also Cushman & Wakefi eld contact: Tom Lindahl tion skills combined with in-depth to off er the market a professional and +46 8 407 36 05 Cushman & [email protected] -commercial expertise. The cross- creative partner in commercial real Wakefi eld assist www.tenzingab.se border research team is closely follo- estate issues. clients in every wing the Nordic property and capital

stage of the real markets and provide an independent contact: Dan Törnsten +46 8 402 36 74 estate process, up-to-date view on real estate. The [email protected] representing company’s assignments are primarily www.colliers.se Magnus Lange them in the Nordier Property advisors within property transactions and buying, selling, Nordier Property development, strategic and fi nancial fi nancing, leasing, managing and Advisors is part advisory including IPOs, restructur- valuing of assets, and providing of Nordier ing, equity capital markets and debt strategic planning and research, Property Group. capital markets. portfolio analysis, site selection and The company´s space location, among many other senior partners contact: Bård Bjølgerud aberdeen asset Management advisory services. By continually Andreas Eneskjöld all have +47 48 40 80 80 Aberdeen Asset [email protected] seeing past the immediate ”deal” and extensive www.pangeapartners.se Management is instead determining the highest and experience from Sweden´s real an international best use of property in every estate market. Nordier Property asset manage- situation, in every corner of the Advisors off ers high quality services ment group with world, they provide the greatest within the real estate advisory 31 offi ces in 23 maximum opportunity for owners, business including Capital Markets, Göran Bengtsson countries and occupiers, and investors, as well as Leasing, Valuation and Investment over 1,900 staff their communities and society as a Advisory Services. In close located around the world. The whole. cooperation with the Investment Company was originally founded in Tenant & Partner bank ABG Sundal Collier, we also Tenant & Partner Aberdeen, Scotland, in 1983 and listed contact: Magnus Lange off er one of the Nordic Region’s on the London Stock Exchange since +46 8 545 677 14 is the tenant’s [email protected] most comprehensive ranges of 1991. Since earlier in 2012, Aberdeen is loyal representa- www.cushwake.com services within Investment Banking tive. We help our part of the FTSE100 index. and Corporate Finance. Nordier’s Aberdeen invests worldwide on clients to partners have completed real estate maximise the behalf of clients across its major asset transactions to a value of more than Torbjörn Eriksson benefi ts and classes - equities, fi xed income and Eur 10 billion and have carried out property as well as alternative invest- returns of their real estate valuations to a value of premises while minimising the costs. ment strategies with assets under more than Eur 50 billion. During management of €225.8 billion* Our strength lies in the wide-ranging 2011, we were exclusive sales advisor body of expertise we have built up In property alone, globally, Aber- in relation to more than 100 assets;

26 fastighetssverige #4/2012 This is an ad

in-house − from business administra- and under the supervision of the owner Jernhusen is conducting an Ekan tors and legal advisors to civil Swedish Financial Supervisory exciting and complex project for a Ekan is a engineers with a deep experience Authority. production cost of approximately SEK management from the real estate market. We 980 million. By remaining inde- consultancy who provide expert assistance with Contact: Linus pendent from specific contractors, for the last 25 everything from tenant representa- +46 8 5450 1700 financiers, architects, consultants years has helped [email protected] tion, green leases and legal and www.agl.se and suppliers we are able to manage the real estate financial advice to relocation projects projects maintaining full focus on Dag Larsson sector develop and contract management. our clients’ needs. Our commitment and grow. We Tenant & Partner started in 1989 generally starts from the very outset offer services within performance and is now the market leading of a project and continues through to management and business tenant representative in Sweden. its final completion. We development as well as procurement Our corporate culture is characteri- FERAX – AKSP AB lead the various stages of the pro- and implementation of ERP systems. sed by cooperation and the desire to ject – planning, design, procurement, FERAX – AKSP AB Amongst other projects, in the last understand our clients’ operations. construction, offers together few years we have completed We have offices in Stockholm and installation and tenant fit-outs – with partners assignments involving comprehen- Gothenburg, but operate throug- acting as the developer’s representa- complete sive strategic initiatives in operations hout Sweden. We can also help tive, coordinating and managing all support for monitoring, energy management and our clients overseas through our contractors to successfully complete property owners maintenance planning. Careful membership in AOS Studley, an the project. analysis and evaluation allows us to Lars Ellsäter and companies international network for real estate who are seeking get to know you and your business. consultants. Contact: Bengt Johansson premises. Ferax has substantial We are experts at identifying your +46 (0)70 497 89 00 unique qualities and providing you experience with many years on the [email protected] Contact: Torbjörn Eriksson property market and understands www.forsenprojekt.se with the tools to develop them in the +46 70 920 39 39 strive for excellence. Our clients are torbjorn.eriksson@ better than most the property tenantandpartner.com owner’s situation and driving forces. both companies specialising in www.tenantandpartner.com Over the years, Ferax has implemen- commercial real estate as well as ted a very large number of leases, others with a focus on residential and this has also given the company property. After 25 years, we are very a perspective on the way in which proud over the confidence and trust companies searching for premises we have been given by a considera- reason and prioritise. Ferax works on Basale ble number of successful key players the basis of the following motto: A Commercial real in the real estate industry. Our offices good transaction has two satisfied estate manage- are located in Gothenburg and parties. Contact us and we’ll be ment in Sweden Stockholm and our consultants can AGL pleased to prove it. and Norway. be found wherever our clients need Since 1994, AGL Managing our services. We cordially invite you has been an Contact: retail-offices- to contact us with your challenges and opportunities. advisory partner Lars Ellsäter, +46 706116558 Christian Thorén logistics-hotels- [email protected] to more than 100 apartment Anette Ellsäter, +46 705682868 Contact: Dag Larsson real estate [email protected] buildings. companies in the +46 (0)31-761 60 05 www.ferax.se www.aksp.se Portfolio total 2.3 million SQM [email protected] Linus Ericsson Nordic region in valued at 3.8 billion euro. www.ekan.com financing and Providing expert services in: financial risk management. Today we • Asset management are 15 consultants advising more than Forsen Projekt • Property management 60 clients on a regular basis. Forsen Projekt AB • Company Administration The key to a success for our clients is independent • Leasing is to adopt a structured approach to and has • Due diligence financing and risk management. AGL specialized in • Projects Angermann offers services in the entire service project • Property Development Since 1953, chain. We assist with strategic advice management • Facility management Angermann has as well as the operative implementa- Bengt Johansson and construction been consistently tion. Our advice is always based of management in Basale – one of the largest pro- focused on the the conditions relevant in each indi- more than 400 projects. perty management companies in the needs and vidual case. To ensure that best value By offering unparalleled and in- Nordics. requirements of is achieved we support our clients dependent expertise in project- and Christopher af Trampe major investors, with ongoing analysis, reporting Construction Management, Contact: Christian Thorén industry and and benchmarking of their debt and Forsen Project AB generates added +468 456 96 19 medium-sized enterprise sector. derivative portfolios. Christian [email protected] value for property owners, large www.basale.se Angermann operates within the Our independence, strong access numbers of stakeholders, including segments real estate advisory to local financial markets and use of clients, the business people and services, investment banking, real time market information ensure residents whose everyday environ- management consultancy and that our clients achieve the best ments we develop and improve. A machinery & equipment. Real estate financial solutions available. good example is the remodeling of advisory services include property AGL is authorised to engage in Stockholm’s Central Station where, transactions, valuation & advisory, securities operations in accordance in cooperation with us, the property project development, real estate with the Financial Markets Act marketing, letting and strategic

#4/2012 fastighetssverige 27 The Swedish Real Estate industry

advisory. Headquarters of the Deloitte strong presence in the real estate Grant Thornton Angermann-Group is Hamburg. Deloitte has been industry is manifested by the fact Grant Thornton Further locations are Berlin, Hano- rewarded as the that KPMG audit major Swedish Sweden is one of ver, Stuttgart, Prague and Stockholm. leading audit property companies such as the country’s The office in Stockholm was opened firm in Sweden Castellum, Hufvudstaden, Kungsle- leading firms in during spring 2009 and focus on pro- according to den and Stena Fastigheter and audit, tax and perty transaction services. The team Finansbarome- service a number of leading advisory services offers full range advisory services Kent Åkerlund tern for 2012. international investors such as Andreas Adolphsson to the property within all property types, compre- Deloitte was also Aberdeen Asset Managers, Union industry. We hensively supporting and maximising recognized as the leading firm in tax Investment and GE Capital Real combine our specialist knowledge as the returns for property owners and services in Sweden by the Internatio- Estate. During 2011 and 2012 KPMG advisors to a large number of investors. The Swedish management nal Tax review for the third Sweden also advised a number of property companies with our team consists of Christopher af consecutive year. leading domestic and international extensive experience in auditing and Trampe and Claes Virgin. Deloitte provides services in audit, real estate investors on transaction- managing administrative functions. tax, consulting and financial advisory oriented issues. The global KPMG Real Among our clients you will find many Contact: Christopher af Trampe to public and private clients spanning Estate network provides instant of the most well-known Swedish real +46 (0)70- 556 99 77 over multiple industries. We have access to the most current estate companies. As a member firm [email protected] www.angermannab.se more than 3 000 real estate profes- information on important internatio- of Grant Thornton International we sionals in Europe, the United States nal industry development issues such are part of one of the largest and the Asia-Pacific region. as the rebalancing of debt to equity organisations of independently Amongst our real estate clients ratios and the wave of new financial owned accounting and consulting are some of the most well-known regulation. firms in the world. Swedish and international real estate The property group at Grant Contact: Björn Flink Restate Bjurfors Isaksson Brolin AB companies. Through our strong real Thornton Sweden consists of a team estate client base and our industry +46 8 723 9482 or +46 70 539 9482 of consultants with extensive expe- Restate is the [email protected] largest converter focus, we establish deep and broad www.kpmg.se rience of property-related questions in Sweden of industry knowledge. The benefits of within consulting, tax, reporting and rented apartment our broad experience are realized th- audit. The depth and knowledge into condomini- rough our global knowledge-sharing within the group gives you a com- ums. In addition, network. plete solution and ensures that you At Deloitte we give you best have access to the specific help that Petter Brolin we offer full service in the practice, top thinking and efficiency, you need. following range of products: thanks to the importance we place • Transactions on communication, global coordina- Ernst & Young, Real Estate Contact us: Andreas Adolphsson tion and knowledge-sharing gained +46 8 563 070 00 • Facility management (economical Ernst & Young is a [email protected] and technical) by the professionals in our real estate global leader in www.grantthornton.se • Project management industry practices. assurance, tax, • Investment advice transactions and • Law Contact: Kent Åkerlund advisory services, +46 75 246 31 06 As an owner of commercial estates +46 733 97 11 06 worldwide we know that you want to maximize [email protected] Ingemar Rindstig 152 000 people. yield in short term as well as long www.deloitte.se Their special term. That is why we have collected industry group focused on real estate, the experts you need under one construction and infrastructure Consultant roof. embraces more than 7 700 specialists – retail At the same time as we take in a seamless organization globally care of your stock, we help you and 300 of them in the Nordic Optimal decide what to buy, what to keep, KPMG countries. Their services include real what to develop and what to sell. If KPMG Sweden is estate strategy, analysis and developing is suggested, we can take one of the valuation, transaction advice, real care of the actual project. If selling is leading estate administration, risk manage- advised, we suggest whether to sell professional ment, corporate real estate, financing, commercially or to condominium services firms in infrastructure advice (PPP), and then perform the selling. This the area of sustainability, due diligence, audit holistic view, we believe to be unique Björn Flink financial and assurance, financial reporting in the business. information. and property tax, VAT and income tax Optimal – your partner on the We are situated in an attractive KPMG International provides Audit, for real estate businesses. Swedish market when it comes to office in central Stockholm at Kungs- Tax and Advisory services and development and leasing! gatan 26. industry insight to help organizations Contact: Ingemar Rindstig Optimal, a runner up on the negotiate risks and perform in the +46 8 520 590 00 [email protected] Swedish property market, working Contact: Petter Brolin dynamic and challenging environme- www.ey.com/se with development and leasing, on +46 735 33 10 00 nts in which they do business. KPMG small sites as well on big sites. All our [email protected] operate in 152 countries and have www.restate.se partners have a long proven track re- 145,000 people working in member cord of developing shopping centers, firms around the world. In Sweden department stores as well as big box they are 1600 co-workers at 60 offices solutions. Our mission is to offer you spread throughout the country. a one stop shop! You can get it all; KPMG Sweden’s long lasting and

28 fastighetssverige #4/2012 This is an ad

full market analysis, conceptualiza- consists of more than 40 lawyers. The employees including 30 specializing leading within its field. tion, leasing of premises as well as real estate team is headed by partner within the real estate area. With relevant knowledge and property management. Give us a call Johan Lindberg (Stockholm), partner experience, combined with effective and we’ll make things happen! Per Bäcklund (Gothenburg) and Contact: Jan Litborn project management and an excel- partner Staffan Brandt (Malmö). +46 8 566 199 00 lent teamwork, Cederquist assures [email protected] Contact: Optimal AB Lindahl has established itself as www.glimstedt.se you that each assignment is staffed Sveavägen 47 one of the top three-four firms on the with required expertise. 113 59 Stockholm Sweden Swedish real estate market, advising Over the past years, our real estate +46 834 54 55 during 2011-2012 in transactions with practice has acted for a variety of www.optimalprogress.se a total transaction value of more than domestic and international sellers SEK 45 billion. Among these transac- and buyers of real estate in several tions are the sale by Centeni of several of the largest and most complex shopping centres in the Stockholm property transactions in Sweden. area and the purchase by ALM Equity Vinge We also regularly act for lenders, Centrumutveckling of the property Timotejen. In addition, borrowers, equity investors and Vinge’s property Centrumutveck- Lindahl advises international banks, potential purchasers in restructuring and environmen- ling is property such as Aareal Bank and Deutsche and refinancing of public and private tal law group is development Pfandbriefbank, on a regular basis. property companies. considered one consultancy com- Lindahl has also advised in several of the most pany for of the largest real estate financial Contact: Erika Åslund prominent in shopping centres restructurings during 2011. +46 8 522 065 30 Patrick Forslund Sweden and is [email protected] and multi-use- The firm’s success is believed to be Hanna Eidem consistently www.cederquist.se centers with the based on closeness to the business, ranked in the top tier in international longest experience in the Nordic with vast industry knowledge and ex- as well as national surveys, such as region, with 43 years in the business. perience, in combination with the full Chambers, Legal 500 and PLC Which Centrumutveckling work from initial service concept. Lindahl takes pride Lawyer? Their clients include Swedish concept to project completion with in providing not only top quality and international property MAQS Law Firm total project management, concept services within transactional work, companies, traditional industrial MAQS Law Firm development, market analysis, but also to provide genuine expertise companies and governmental is one of the top letting, architecture, design and in fields such as lease law, asset and authorities. They also represent law firms in administration. They are also a property management, construction several international investment Sweden within management and specialist law and environmental law. funds, financial institutions, real estate law consultant that can contribute with rating agencies and others. Vinge and transactions. their considerable specialist expertise Contact: Jörgen Sandquist have a total of 330 lawyers, Patric Olofsson Our experienced in sub-projects, and offer investment +46 8 527 70 854 [email protected] with around 30 being specialised in and highly advice when buying and selling www.lindahl.se the property and environment field. recommended team act in big ticket shopping centres. Centrumutveckling The leading lawyers of this group are real estate transactions on a regular have a staff of 16 specialists including Stefan de Hevesy and Patrick basis. We acted on the largest purcha- the management team of Hanna Forslund. During the last year Vinge se of a real estate property group in Eidem, Monica Bruvik, Ann-Marie has acted for the Carlyle Group on Sweden ever with a transaction value Johansson and Håkan Karlsson. the acquisition of Nacka Strand from of approx. 4 billion Euros. We have Centrumutveckling’s head office is in Vasakronan, Willhem AB (owned by also acted in public offers of listed Stockholm. Since 1969 Centrumut- the First Swedish National Pension real estate companies and in the veckling has worked with 500 Glimstedt Fund) on several acquisitions of largest solitary real estate transaction shopping centre projects in 17 The Stockholm residential portfolios, in addition to a to date in Sweden. countries. office of host of other premium mandates. MAQS Law Firm is a groundbrea- Glimstedt, led by king and dynamic full service firm Contact: Hanna Eidem +46 8 5580 54 00 managing Contact: Patrick Forslund within the field of business law. [email protected] partner Jan +46 8 614 30 69 Our integrated and tailored teams www.centrumutveckling.se [email protected] Litborn, has www.vinge.se provide concrete total solutions that Jan Litborn specialized in real develop and protect the business estate transac- affairs of both Scandinavian and tions since many years and that international companies. At MAQS makes Glimstedt one of the foremost we are more than 330 people working and dependable firms in this area of in Sweden, Denmark, Estonia, Latvia practice. and Lithuania. In Sweden we are 175 The legal firm Glimstedt is, with Cederquist employees, with 125 of them certified its 18 offices in Sweden, the Baltic Cederquist is a lawyers. Legal Firms State and Belarus, proudly one of leading business the leading business law firms in law firm in Contact: Lindahl Sweden. Their overall objective being Sweden and is MAQS Stockholm +46 8 407 09 00 Lindahl has more consistently MAQS Göteborg +46 31 10 20 30 to continuously supply their clients www.maqs.se than 300 with appropriate and efficient advice acknowledged as employees in six based on the client´s specific needs Erika Åslund being a top tier offices in in order to arrive at constructive and legal provider. Sweden. useful solutions, leading to successful The firm comprises approximately 95 The real estate business deals. lawyers, and has a dedicated real Jörgen Sandquist team of Lindahl Glimstedt has a total of 260 estate practice which is recognized as

#4/2012 fastighetssverige 29 The Swedish Real Estate industry

Linklaters Wistrand geable lawyers familiar with all Hamilton Advokatbyrå Linklaters is a law Wistrand is a aspects of property development, Hamilton firm that full-service law sales, acquisitions, leases, property Advokatbyrå is a specialises in firm with a strong management and the provision of se- leading Swedish advising the focus on M&A, curity in commercial, retail, industrial, law firm with 60 world’s leading corporate, real residential and mixed-development lawyers companies, finan- estate, dispute markets. practicing from Magnus Lidman cial institutions Lennart Ernstson resolution, energy Per Månsson the office in and investors on and environment Contact: Anders Fast Stockholm. The their most challenging transactions. and banking and finance. With a +46 8 566 177 92 firm’s size, together with its [email protected] The firm has 27 offices in major workforce of over 180 in Stockholm, www.bakermckenzie.com longstanding practice, enables us to business and financial centres and is Göteborg and Malmö, Wistrand is provide general corporate and the only leading global law firm with acknowledged as pre-eminent on the commercial law service, as well as to a significant presence in the Nordics. Swedish market. They provide solid render high-quality specialist Linklaters Swedish Real Estate support in the acquisition, ownership capabilities in what are essentially all practice advises both international and conveyance of real estate. Where major areas of corporate and and domestic investors and has acted Wistrand’s real estate group truly DLA Nordic commercial law. DLA Nordic is on some of the most complex deals excels is in their ability to advise Hamilton has a long and extensive one of the largest in the market. Recent transactions domestic and international clients on experience of the real estate industry. fullservice law include advising; Länsförsäkringar on transactions, due diligence and We advise a variety of stakeholders firms in Sweden. its sale of six properties in Stockholm financing, construction and property in the real estate industry such as The Stockholm with a total value of approx. EUR development as well as commercial Swedish and foreign real estate and office employs 480m, through the sale of shares leases. real estate companies, real estate approximately in limited companies and a limited Headed up by Lennart Ernstson, Anders Malmström funds, shopping centre companies, 125 people, of partnership, to real estate companies Tommy Grönberg, Nils Sköld and construction companies, municipa- which 85 are lawyers. DLA Nordic within the Humlegården Group; Fredrik Råsberg, the real estate group lities and municipal companies on, provides a full range of services in Commerz Real on its SEK 564m in Stockholm has a client base rang- among other things: commercial law, such as real estate, divestment of a retail park located ing from listed real estate holdings, • Acquisitions and transfers of real M&A, corporate, construction, in Barkarby, Sweden; Valad Property banks and financial players through estate companies banking and finance. DLA Nordic also Group on its sale of a property to to private investors. • Commercial tenancy has specialist lawyers in IT, the listed company JM AB (2/3) and • Real estate financing intellectual property, tax, private Aktiebolaget Familjebostäder (1/3), Contact: Lennart Ernstson • Property development equity, litigation, insurance, transport Storebrand on its SEK 537m acquisi- +46 8 5072 00 23 • Construction [email protected] and logistic, life sciences, EU and tion of an office building and an • Environmental issues www.wistrand.se regulatory, insolvency and adjacent garage in Uppsala, north of • Land parcelling issues employment. The law firm is part of Stockholm, from ; AXA Real DLA Piper Group, an exclusive Estate Investment Managers on its Contact: Per Månsson alliance of international law firms divestment of various retail proper- +46 8 505 501 95 with over 5100 lawyers in 41 countries [email protected] ties occupied by Mekonomen. Other Baker & McKenzie in Europe, USA, Asia, Australia, Africa www.hamilton.se clients include Unibail-Rodamco, for Baker & and the Middle East. Consistently who Linklaters has acted, amongst McKenzie Stock- ranked as the world’s top real estate others, in connection to the deve- holm, part of one practice by leading industry research lopment of Mall of Scandinavia, the of the world’s firms, DLA Piper Group continues to largest in Scandinavia, leading and most diversify its real estate practice by and the sale of four shopping centre internationally expanding its global capabilities Trägårdh Advokatbyrå properties to Grosvenor Fund, as well Anders Fast diverse law firms through the addition of leading Trägårdh Law as Commerz Real where we advised with a unique practitioners throughout the world. Firm is an on its SEK 4.35bn divestment of the global perspective. Among their With more than 550 real estate independent law office, shopping and residential pro- clients are many of the leading lawyers throughout the world, the firm specialized perty Klara Zenit in central Stockholm Swedish and international compa- firm provides a full range of in Real Estate law, to Vasakronan, the largest single nies, banks and organisations, as well transactional and advisory services to M&A and property transaction ever in Sweden, as public institutions. They are part of real estate-related firms, such as Thomas Enckell Insolvency law. and its divestment of a retail park in an extensive global law firm, linking developers, investors, lenders and We advise e.g. on located in Barkarby, Stockholm. with offices spanning six continents asset managers. The firm also real estate transactions, corporate Real Estate group head and main to provide their clients with provides advice relating to transactions, real estate investments, contact is Magnus Lidman, a Linkla- a seamless combination of local and acquisitions, dispositions, financing, re-organizations and other real estate ters partner with more than 25 years global expertise. leasing, entitlements, economic and corporate matters. In recent of legal experience. Baker & McKenzie Stockholm incentives, corporate facilities and years, our lawyers have been involved offers the benefit of working with related legal services to its clients. in several of the major real estate Contact: Magnus Lidman +46 8 665 6740 local lawyers who have a strong in- transactions on the Swedish market. [email protected] ternational outlook, operating within Contact: Anders Malmström The firm’s lawyers have long expe- www.linklaters.com an organisation with a distinctive, +46 8 701 78 46 rience within our core areas and from business friendly culture and a re- [email protected] major international law firms as well www.dlanordic.se putation for quality and commercial as from the private enterprise sector. pragmatism across the world. Our office is located on Citykajen Their Global Real Estate Prac- in the central business district of tice includes more than 175 locally Malmoe and we focus mainly on the experienced, globally knowled- market in southern Sweden. Our ex-

30 fastighetssverige #4/2012 THIS IS aN ad

perience, specialization and network Hannes Snellman We have leading individuals Wingårdhs together with our in-depth market Hannes Snellman who are used to handle complex We are 171 knowledge enable us to provide the is a Nordic law transactions such as IPO: s, sale- and persons, 77 best possible legal service to our fi rm with a strong leaseback and portfolio disposals. female, 94 clients. Russian foothold. We will give you exactly the help you male, 90 We focus on need at any given time. architects (MA), contact: Thomas Enckell Transactions and The real estate group is lead by 27 building +46 70 545 01 06 Safa Mahmoudi Dispute Lennart Iwar together with Assur Gert Wingårdh engineers, 17 [email protected] www.tragardh.se Resolution in Badur and Anders Heintze. interior architects Stockholm, Copenhagen, Helsinki, (BA), 1 urban planner, 14 3d wizards, 1 Moscow and St. Petersburg. Hannes contact: civil engineer (ME), 1 writer (PhD), 5 IT, Snellman’s real estate practice is Lennart Iwar, Assur Badur, 2 model makers, 5 administration Anders Heintze unrivalled in terms of specialization T: +46 40 690 04 12 and 9 trainees. and expertise in the Nordic and T: +46 8 598 89120 “Spira”, a cultural centre with a 900 T: +46 31 7011728 gernandt & danielsson Russian markets. We have an seat concert hall, 450 seat theatre, outstanding record of experience and M : +46 706 37 11 12 black box and restaurant, Jönköping, Gernandt & M : +46 702 93 90 83 Danielsson knowledge in real estate transactions M : +46 702 99 74 63 Sweden, 50 million Euro. (“G&D”) is a and PPP projects. A deep bench of [email protected] “Kuggen”, Chalmers University of highly accomplished resources [email protected] Technology, an energy effi cient lear- leading Swedish [email protected] law fi rm. G&D’s enables us to work on even the most ning facility (55kW/sqm), Göteborg, real estate complex domestic or cross-border Sweden, 10 million Euro. transactions. Our Real Estate “Sven-Harry’s (art museum)”, gal- Bob Johanson practice group possesses broad Transactions team provides a full lery, museum and housing in Stock- expertise in real estate-related law, range of legal services regarding holm, Sweden, 15 million Euro. everything from ongoing tenancy transactions, as well as commercial “Victoria Tower”, high rise hotel issues to how to best structure and tenancy law and property manage- and offi ce building, Stockholm, fi nance acquisitions of real estate ment. With an emphasis on teamwork, Sweden, 50 million Euro. companies in the multi billion kronor advice on corporate and fi nancing aRCHITECTuRal These buildings were all comple- scale. matters, as well as construction and ted in 2011. Within the group, there is also real estate related disputes, form an FIRMS “We aim to give our clients what in-depth expertise regarding environ- integral part of our services. they did not know that they desired.” mental law. Strategisk arkitektur G&D’s leading expertise on the contact: Safa Mahmoudi Strategisk contact: Gert Wingårdh +46 (0) 760 000 008 Arkitektur was +46 31 743 70 00 transaction side covers acquisitions safa.mahmoudi@ [email protected] of property portfolios and real estate- hannessnellman.com founded in 1991 www.wingardhs.se owning companies. We have partici- www.hannessnellman.com and is today one pated in some of recent years’ largest of Sweden’s real estate transactions in Sweden. larger architectu- G&D’s experience is more exten- Göran Ekeroth ral fi rms with sive than just handling purely legal some 65 issues. Our in-depth knowledge of Setterwalls employees. The company is located the real estate market also means in central Stockholm and specialises CONSTRuCTION that we can contribute with advice in fi ve business segments; offi ce COMPaNY with respect to strategic and structu- development, retail, tenant premises development, residential and urban ral issues. Skanska Our client base includes both development. A value driven Skanska is one of Swedish and international parties. approach to architecture together the world’s G&D has represented a number of Lennart Iwar Assur Badur Anders Heintze with a method based on close leading project diff erent investors in connection with communication with the client development real estate transactions in Sweden. In Our real estate practice group has a deliver functional identity, corporate and construction addition, we often represent banks strong industrial focus and consists value and long-term business profi t. groups with in the fi nancing of real estate acqui- of more than 30 highly experienced Strategisk Arkitekturs projects Jan Odelstam expertise in sitions. Among others, G&D regularly and knowledgeable specialists. We include offi ce and retail development construction, represents DnB NOR, Fortin and Einar provide tailor-made solutions in in Sweden and Norway. On going development of commercial and Mattsson in real estate transactions. complex transactions. Our specialists projects include tenant premises for residential projects and public-priva- are used to handle matters relating to Skanska HQ, Nordea and SJ HQ, retail te partnerships. Based on its global contact: Bob Johanson general real estate law, construction development around Sweden and green experience, Skanska aims to be +46 8 670 66 63 projects, commercial lease matters several urban and offi ce develop- the clients’ fi rst choice for Green [email protected] and transactions. ment projects in the Stockholm area. www.gda.se solutions. The Group currently has The real estate group is located at 50,000 employees in selected home three offi ces in Sweden; Stockholm, contact: Göran Ekeroth +46 (0)8 586 176 00 markets in Europe, in the US and Gothenburg and Malmoe. We are key [email protected] Latin America. Headquartered in suppliers of legal advice to some of the www.strategiskarkitektur.se Stockholm, Sweden and listed on the largest real estate companies in Swe- Stockholm Stock Exchange, Skanska’s den (both privately owned and owned revenue in 2011 totaled SEK 122 by governmental bodies) which also billion. includes several international real Skanska Commercial Develop- estate companies active in Sweden.

#4/2012 fastighetssverige 31 The Swedish Real Estate industry

ment Nordic initiates and develops being developed through improve- acquire, refine and manage office property projects in offices, logistics Owner/ ment projects, sales and acquisitions. properties mainly in central centers and retail warehouses. Office investor The concentration of properties Stockholm and in Solna and operations focus on the three large to well contained clusters brings Sundbyberg, just outside the city. The metropolitan regions in Sweden, the Vasakronan the company closer to its custo- refinement of our premises is an Copenhagen region in Denmark, Vasakronan is the mers, which, coupled with Fabege’s important part of our business model Helsinki region in Finland and Oslo in leading property extensive local expertise, creates a and means developing and carefully Norway. The development of logistics company in solid foundation for efficient property conserving the existing potential of centers and volume retail properties Sweden. The management and high occupancy. the property. In all aspects of our is conducted in strategic locations focus is on office Property portfolio includes some business we keep a high sustainabi- in Sweden, Denmark, Finland and and retail 100 properties in the Stockholm re- lity focus. Norway. Fredrik Wirdenius premises gion to a market value of approxima- We offer our tenants attractive and supplemented by tely SEK 31 bn. unique premises with maintenance Contact: a wide range of services, and the core of the highest quality. Through good Jan Odelstam Contact: cooperation and dialogue we build +46 10 448 00 00 business activity is commercial Christian Hermelin long term relations with our tenants [email protected] property. +46 8 555 148 25 www.skanska.com The company has operations in [email protected] and engage in their business deve- Sweden’s major growth regions: www.fabege.se lopment, we also involve ourselves in Stockholm, Uppsala, Gothenburg, the development of the local area in Malmö and Lund. The property port- which our customers operate. folio comprises 192 properties with a NCC total area of approx. 2,600,000 m2. Contact: Per-Arne Rudbert +46 8 678 92 10 NCC is one of the Many of the properties are situated [email protected] leading in clusters and offer supplementary www.humlegarden.se construction and services to the tenants. The property property portfolio is valued at SEK 83.3 billion. Castellum development (as of June 2012). Castellum is one companies in the Central Stockholm and other of the major Robert Hägg Nordic region. prime locations in Stockholm area listed real estate Akademiska Hus NCC had in 2011 companies in account for almost 80 per cent of the Environments for sales of SEK 53 billion, with 17,500 Sweden rental income of the portfolio. higher education, employees. NCC develops and sells operating solely Environment and climate work research and commercial properties in defined in this sector. The are highly prioritized. Vasakronan is Håkan Hellström innovation. That growth markets in the Nordic region, real estate a carbon neutral company and is ISO is what we are Baltic States and St. Petersburg. portfolio is owned and managed by 14001 certified. We are also Sweden’s involved in. By Our extensive experience has six subsidiaries with strong local first property company to offer green focusing on the resulted in a process where deve- leases and green offices. presence in five growth regions. The Kerstin Lindberg Göransson academic world lopment and construction is faster, Castellum share is registered on The number of employees is ap- we have better and safer at a lower price, with NASDAQ OMX Stockholm AB Large proximately 330. Vasakronan is jointly gathered experience that will be of environmental sustainability in focus. Cap. Castellum holds a real estate owned by the First, Second, Third considerable benefit to our We see our offerings as strategic portfolio with a fair value of approx. and Fourth Swedish National Pension customers throughout the country as tools for our customers. The concept SEK 35 billion and a total lettable area, Funds. we join forces to develop Sweden as Future Office by NCC® is based on commercial premises, of approx. 3.4 a nation of knowledge. With a extensive studies and experiences of million square metres. Operations Contact: Fredrik Wirdenius property value of SEK 52 billion and future workplaces and environments. +46 8 566 205 10 focus on cash flow and earnings net revenue of SEK 5 billion we are The aim is to promote creativity and [email protected] growth, which provide the www.vasakronan.se the second largest property company reduce stress, which among other preconditions for good, long-term in the country. Demand for things contribute to higher efficiency growth in the company, while knowledge environments is and fewer days of sick leave. We see shareholders can be offered a increasing steadily and with a project environments and facilities as an competitive dividend. portfolio of SEK 23 billion we have an investment – not as a cost! exciting future ahead of us to say the Five years in a row, NCC has Contact: Håkan Hellström least. Read more about us and been awarded the best property +46 31 60 74 56 Fabege [email protected] knowledge environments at developer in the Nordic countries by Fabege is one of www.castellum.se akademiskahus.se. the international financial magazine Sweden’s leading Euromoney. property Contact: Kerstin Lindberg Göransson companies +46 31 63 24 60 Contact: Robert Hägg kerstin.lindberggoransson@ [email protected] focusing mainly akademiskahus.se +46 (0)8 585 523 72 on office akademiskahus.se www.ncc.se Christian Hermelin premises and Humlegården property Humlegården development. Fabege offers Fastigheter AB is attractive and efficient premises, a real estate mainly offices but also retail and company that other premises. owns and Fabege manages a well positioned manages over 60 property portfolio that is continually Per-Arne Rudbert properties. We

32 fastighetssverige #4/2012 This is an ad

Jernhusen tise, Sveafastigheter has generated AMF Fastigheter objects. Most of the holdings in the Jernhusen owns, best-in-class returns for investors on AMF Fastigheter real estate portfolio were built during manages and realised transactions in Fund I and II. is one of the construction-intensive years develops one of Sveafastigheter has executed some Sweden’s largest of the 1960s and 1970s, and consist Sweden’s most 80 investments at an aggregate property largely of structures built on a pro- exciting property property value of EUR 2.2 billion. investment and prietary basis. The division between holdings Sveafastigheter has been awarded development residential and commercial proper- Kerstin Gillsbro of stations, by Euromoney, ‘Best Real Estate Mats Hederos companies, ties is relatively even at 46% and 54%, offices, railway Investment Manager in the Nordic focusing mainly respectively, of rental value. depots and land holdings for con- and Baltic Region’ in 2012. on urban commercial office and retail The operations of Fastighets AB L E ceivable future development close premises in Stockholm and Lundberg have been quality certified to stations throughout the Swedish Contact: Simon de Château Gothenburg, with its main in accordance with ISO 9001:2008 railway system. We are a real estate +46 8 54507500 investment focus on Stockholm city since 1998. Since March 1, 2010, the [email protected] company in the transport industry. www.sveafastigheter.se centre. The company manages company has also been environmen- Jernhusen will contribute towards a approximately 630 000 sq m of tally certified in accordance with ISO more streamlined transport sector, commercial real estate. Some of the 14001:2004 and energy certified in promoting increased travel by public best known properties are the well accordance with SS-EN 16001:2009. transport and increasing rail freight established and successful shopping The company’s property manage- volumes, all on a commercial basis. centre Gallerian situated in ment is divided into three regions: As the natural public transport downtown Stockholm and the Stockholm, Western and Eastern. The hub, Jernhusen has a dual role. On Diös pioneering retail development, management group includes the President, Vice President, regional the one hand we offer traffic ope- Diös Real Estate MOOD Stockholm. managers, financial director, project rators and maintenance companies Group is a AMF Fastigheter is the real development manager and rental functional stations and railway property estate arm of the insurance company administration manager. depots, while on the other we meet management AMF which manages assets totaling travellers’ needs for security and company approx. EUR 47 bn (SEK 390 bn) on Contact: Peter Whass service in stations and the opportu- situated in behalf of 3.8 million pension-savers. nity for efficient travel. Common to AMF has also substantial exposure +46 11 21 65 00 Christer Sundin northern [email protected] all our properties are their attractive Sweden. The in the residential sector through the www.lundbergs.se locations, their history, and their company was founded in 2005. company Rikshem, a joint venture future potential. Our main campuses are Falun, with The Fourth Swedish National Jernhusen’s property holdings en- Gävle, Sundsvall, Östersund, Umeå Pension Fund. compass approx. 250 properties. The and Luleå. The estimated por tfolio market total market value of our property The portfolio includes 380 value, including ownership of the re- holdings is estimated at SEK 11,5 bil- centrally-located properties with sidential company Rikshem, is about lion as at June 30 2012. The company shops, offices, industrial and storage EUR 4,5 bn (SEK 38 bn). Hemsö has 262 employees and the main and housing of approximately 1.5 Hemsö owns, office is situated in Stockholm. million square feet. Headquartered Contact: Mats Hederos manages and +46 8 696 31 83, +46 70 260 93 46 in Östersund and the company has [email protected] develops Contact: Jernhusen AB a total of 150 employees. Diös shares www.amffastigheter.se properties for Tel: +46 8 410 626 00 [email protected] are quoted on the Nordic Middle Cap community www.jernhusen.se list of the Stockholm Stock Exchange. services within Diös will acquire management, Per Berggren the areas elderly add value and sell properties with care, education, good returns on the market north of healthcare judicial premises and the Dala River. The overall objective is Fastighets AB LE Lundberg other properties in Sweden and to generate good profitability in the Fastighets AB L E Germany with a total of close to 370 Sveafastigheter property portfolio, which gives sha- Lundberg is one properties in Sweden and Germany. Sveafastigheter is reholders a high and stable return on of the major With a property value of over 22 a leading Nordic equity. The vision is to become one of private real estate billion SEK Hemsö is the leading property fund the leading real estate players in our owners in company within the Community manager that has selected geographic markets. Sweden. The real Service Property Sector in Sweden. launched three Peter Whass estate portfolio Hemsö’s objective is to always ope- funds since 2003. Contact: Christer Sundin consists largely of rate close to the customers to create Simon de Château In February 2011 +46 706887283 centrally located residential, office a good dialogue and obtain tailor [email protected] Sveafastigheter www.dios.se and retail properties. With strategic made customer solutions. Hemsö closed its latest fund – Sveafastighe- positions in several of Sweden’s has offices in more than 22 locations ter Fund III. The fund has equity expansive municipalities, the across Sweden. The head office is commitments of EUR 317 million and company is well positioned for situated in Stockholm. focuses on property acquisitions in continued strong growth. Hemsö is owned by the Swedish the Nordics primarily in Sweden and The real estate holdings include Third National Pension Fund (AP3) Finland. The fund’s investment 156 wholly and jointly owned ma- and the listed real estate company strategy is opportunistic with a nagement properties in 15 muni- Kungsleden. CEO is Per Berggren. value-added approach to asset cipalities throughout central and More information at www.hemso.se. management. southern Sweden, with particular By utilising hands-on asset mana- focus on major metropolitan areas gement know how, underwriting as and university cities. The portfolio well as structuring and finance exper- also includes about 70 development

#4/2012 fastighetssverige 33 The Swedish Real Estate industry

HEBA Fastighets AB secures a good longterm growth in and ABP, we are able to ensure long- Pembroke Real Estate HEBA Fastighets the future. term success through our economic Pembroke Real AB is a Swedish strength and in-depth knowledge of Estate is an property Contact: Claes Malmkvist shopping centre operations. international real company +46-31 63 65 90 Steen & Ström has developed estate advisor [email protected] focusing on www.sveareal.com into a shopping centre company that provides rental residential with many strong local brands. investment, asset Lennart Karlsson properties. The Our success is based on our own Erik Gustafson management business concept management philosophy and tools. and develop- is to offer the tenants a high level of We deliver optimum results through ment services to our investors, FMR service, an attractive and safe KF Fastigheter developing existing and new shop- LLC (Fidelity Investments) and FIL ping centres in accordance with our housing with focus on the Stockholm KF Fastigheter Limited’s (Fidelity International). own shopping centre model. region and with a long-term manages and Pembroke invests private capital into Our vision is to enrich modern shop- ownership, engaged property develops a superior, long-term opportunities in ping by giving our owners, tenants management and active property geographically major global cities. and visitors added value. Our ambition development. strategic Pembroke currently manages is to provide the best possible quality HEBA Fastighets AB owns 60 portfolio of retail more than 650,000 m2 in 10 cities properties consists of approximately on every occasion at each and every in Europe, North America, Asia and Bernt-Olof property of over one of our shopping centres. 3000 housing and 300 premises. Gustavsson 500,000 square Australia. With a longstanding com- A shopping centre managed Since 1994 HEBAs share are quoted metres rentable mitment to sustainable development, by Steen & Ström will always have on the Mid-Cap list of the Nasdaq area with a market value of more than 65 % of Pembroke’s a strong identity; it will be the OMX Stockholm. approximately 7,5 billion SEK. The portfolio is environmentally certified, consumer’s first choice and be profi- HEBA is an active developer of new property portfolio is concentra- including the first property in Japan table for all parties concerned. houses. Several project is ongoing. ted both geographically and to type to achieve LEED certification for of property. Prioritized areas are; New Construction. As a long-term Contact: Wilner Anderson Contact: Lennart Karlsson Stockholm, Gothenburg, Malmö and investor, Pembroke operates with a +46 8 442 44 40 +46 8 508 99 909 strong sense of accountability to our [email protected] the Mälardalen region. More than [email protected] www.hebafast.se 90% of the total property stock is www.steenstrom.com investors, our tenants, and the com- retail property. Another, and equally munities in which we operate. important, part of our business is the Pembroke established its Stock- development and renewal of shops holm office in 2010 and oversees a for Coop and other cooperative 190,000 m2 Nordic portfolio. The of- companies. We supply everything fice is led by Erik Gustafson, who has NIAM managed Pembroke’s investments in from an identified new location to a Niam is the the Nordics since 2007. fully turnkey and operational shop. leading real SveaReal When we are creating attractive estate private marketplaces our aim is to be the Contact: Erik Gustafson SveaReal is a real equity firm in [email protected] estate company player that best integrates them Northern Europe www.pembrokere.com focusing on the with other parts of society as well as with total AUM of logistic, office, contribute to a sustainable develop- Johan Bergman €3.3 billion. Niam warehouse and ment. We can achieve this through our offers financial industry sectors. knowledge and competence as buil- institutions the opportunity to invest Claes Malmkvist We currently ders, managers, property owners and in the Nordic and Baltic property have 77 estates retail centre developers. KF Fastigheter markets. Since inception in 1998, with a total space of 706 000 m2 at a has approximately 110 employees. Niam has invested over €6 billion Bonnier Fastigheter market value of 4.465 MSEK. Our through its own funds or on behalf of We know the estates are mainly located in growth Contact: Bernt-Olof Gustavsson its financial partners and has meaning of areas i southern and mid Sweden, +46 10 743 43 01 [email protected] generated a realized gross leveraged long-term close to major transport routes and www.kffastigheter.se IRR of 31%. Niam is headquartered in commitment, transportation hubs. We focus on Stockholm with satellite offices in having devoted future sustainability of our estates Oslo, Helsinki and Copenhagen, and ourselves to our and have during 2011 recieved several has a fully integrated investment Tomas Hermansson tenants for more GreenBuilding certifications by team of 40 dedicated real estate than 200 years. It decreasing energy consumtion and Steen & Ström professionals. Niam’s experienced applies to everything from our costs. Steen & Ström is senior management team has on relationship to clients to the SveaReal also focus on close and the leading average over 20 years of direct real renovation and maintenance of our long term relationships with our shopping centre estate investment and development properties. Unlike many other customers and on understanding developer in the experience. For more information, property owners, we take care of our our customers’ needs. With an Nordic countries. please visit www.niam.se. buildings ourselves. Who better to experienced organisation deeply We are a ensure that our premises and committed to meet our customers’ Wilner Anderson professional and Contact: Johan Bergman properties remain top class? Our +46 (0) 8 5175 85 95 requirements, SveaReal also custom profitable owner own personnel manages and the properties so that the customers +46 (0) 708 24 40 95 and manager of the leading [email protected] develops properties; furthermore we can achieve profitability and improve shopping centres in the most www.niam.se are very selective in our choice of their brand and business. attractive retail areas in the Nordic contractors and suppliers. In such a SveaReal has a portfolio of deve- countries. way, we can maintain our values lopment properties with a market Along with our owners Klépierre while simultaneously taking into value of approx. 100 MSEK. This

34 fastighetssverige #4/2012 This is an ad

consideration the needs of our offices, 9 shopping centers and 20 Ernst Rosén monthly turnover disclosure, are tenants. Quite simply, we believe in hotels. The locations are in Norway Ernst Rosén most widespread. long-term relationships. (Oslo, Bergen and Trondheim) and develops and Eurocommercial is listed on NYSE By taking responsibility for all Sweden (Stockholm, Gothenburg and manages real Euronext Amsterdam. areas, together with city authorities, Malmö). estate in the our tenants and other property ow- DNB Scandinavian Property Fund central areas of Contact: Martin Bjöörn ners, we develop meeting places, old is an open ended core fund with 51 Gothenburg, +46 8 678 53 60 [email protected] and new, for everyone’s benefit. We % co-investment by General Partner, Thomas Lundh Alingsås and www.eurocommercialproperties.com are a force for good in our neighbour- DNB Life. The fund targets Scandina- Lerum. hoods. By seeing properties as much via which is perceived to have better Showcased by the unique Nääs more than just buildings or financial prospects than the Euro zone due to Fabriker Hotel and Restaurant, the assets, we take responsibility for con- well balanced economies, healthy Nääs Fabriker business park is a tributing to the interaction between demographics and strong labour notable part of the portfolio. The people, properties and the urban markets. The fund is designed for company is involved in construction environment. We call it Property life-insurance and pension schemes through its wholly-owned subsidiary, RBS Nordisk Renting Ecology and it is a natural way of in particular. One of the main benefits Flodén Byggnads AB, and also owns RBS Nordisk managing property for anyone who of the fund is the co-investment with Aranäs AB, the biggest single Renting is the loves their buildings. We believe in DNB Life. property owner in Kungsbacka, in leading renting the classical principles of professional partnership with Ivar Kjellberg company in pride and local presence. Today and Contact: Gro Boge Fastighets AB. Sweden and in the future. +47 918 95 551 Ernst Rosén’s operations are Finland with [email protected] Bonnier Fastigheter is part of founded on long-term return on Lennart Ingefeldt more than 25 www.dnb.no Ian Harcourt the Bonnier Group, a global media investment and customer satisfac- years of corporation. In total, the company tion. Including its 50 percent holding experience from presently owns and manages approx. in Aranäs, the company owns a total the Nordic property markets. RBS 300 000 m2 of commercial property, of about 100 properties (240,000 Nordisk Renting business concept is the majority being offices located in m2 residential and 120,000 m2 com- to acquire, own and develop central Stockholm. mercial) with an estimated value of properties for long-term leasing to Eklandia Fastighets AB financially strong private and public Eklandia SEK5 billion. Contact: Tomas Hermansson sector clients. By leasing property in Fastighets AB is After 60 years, Ernst Rosén is a so- +46 8 545 198 03 lidly established enterprise owned by the long term from RBS Nordisk tomas.hermansson@ one of the fourth generation of the family. Renting, rather than owning it, bonnierfastigheter.se Gothenburg’s companies create room to expand www.bonnierfastigheter.se Focused on growth, the company largest private and develop their regular operations. real estate is open to new opportunities and acquisitions in the Gothenburg area. With our knowledge and contact Tage Christoffersson companies with networks we offer our clients a broad range of competitive leasing solutions with attractive premises in Gothenburg. Contact: Thomas Lundh +46 31 80 60 80 the opportunity for growth and de- Our commercial properties have [email protected], velopment of core activities. We are total floor space in excess of 550,000 [email protected] an experienced team with offices in www.ernstrosen.se m² and comprise offices, stores and Stockholm and Helsinki and we work DNB REIM industrial, logistics and warehousing in close dialogue with our clients. (DNB Næringseiendom AS) facilities. Eklandia’s business concept RBS Nordisk Renting owns pro- DNB REIM is one is to pursue the long-term perties to the value of approximately of Norway’s management, ownership and SEK 17 billion in the Nordic countries largest private development of its property and is a fully owned subsidiary to property holdings with a strong emphasis on Eurocommercial Properties The Royal Bank of Scotland which is managers. We the customer, quality and the Eurocommercial one of the largest financial services manages environment. Using the business Properties is one groups in the world. Gro Boge properties with a concept and our strategies as a of Europe’s most total value of starting point, we focus firmly on experienced Contact: Lennart Ingefeldt NOK 42,7 bn and 1.5 million square being the obvious choice for anyone owners of +46 8 506 198 08 metres including 1600 leases in in need of commercial premises in shopping [email protected] Norway 30.06.12. DNB REIM is located Gothenburg. Eklandia Fastighets AB Ian Harcourt Martin Bjöörn centres. Founded +46 8 506 198 03 with offices in Bergen and Oslo and is a wholly owned subsidiary of in 1991, the [email protected] have 100 employees. Castellum AB, which is quoted on Company invests in retail properties www.rbsnordiskrenting.com Our owner; DNB Livsforsikring the Nasdaq OMX Stockholm AB in France, Northern Italy and Sweden (DNB Life) is Norway’s largest private Large Cap list. The president of with a total value of €2.5 billion. life and pension insurance company. Eklandia Fastighets AB is Tage Eurocommercial has deliberately The products provided by DNB Christoffersson. restricted the number of countries include a variety of saving products in which it invests so that it can allowing DNB to benefit from the Contact: Tage Christoffersson ensure maximum local knowledge expected strong growth in private +46 31 744 09 04 and expertise in its markets, and gain savings. DNB´s distribution network [email protected] www.eklandia.se the best reputation among retailers. has become a major channel for the The Company has selected France, products of DNB Life. More than Northern Italy and Sweden because 1 000 000 individuals are insured they are the core European markets through DNB the Company where turnover rents, and therefore The property portfolio consists of

#4/2012 fastighetssverige 35 The Swedish Real Estate industry

Prologis strategies. We currently have over 100 Sweden Green Building Council Prologis, a S&P employees spread across four regions Organisations Sweden Green 500 company, is from north to south. Our head office Building Council SIPA the leading is in Linköping. is a non-profit Scandinavian global provider Specialfastigheter’s property organization International of industrial real portfolio has a total floor space of founded in 2009 Property estate, offering just over 1.1 million square metres and owned by Association is an Allan Lavén customers with a market value of SEK 17.2 billion. Bengt Wånggren its members. exclusive approximately Our biggest tenants are the Swedish Membership in organization for 52.9 million square meters of Prison and Probation Service, the the association is available to all major property distribution space in markets across National Police Board, the National Elinor Fors companies and organizations within investors with the Americas, Europe and Asia. Board of Institutional Care and the the Swedish construction and interests in the Nordic countries and The company leases its operating Swedish Armed Forces. Read more at property sectors that wish to was established in 1989. SIPA offers a portfolio of approximately 3,100 indu- www.specialfastigheter.se. develop and influence environmen- unique network, combining the strial facilities in 21 countries to 4,500 tal and sustainability work in the members’ outstanding knowledge of customers such as manufacturers, Contact: Håkan Steinbüchel industry. Sweden Green Building the property markets and the retailers, transportation companies, +46 (0)13 24 92 00 Council creates and fosters opportu- hakan.steinbuchel@ excellent experience from the third-party logistics providers and nities for the development of specialfastigheter.se members’ investments across the other enterprises with large-scale www.specialfastigheter.se sustainable solutions, from world. distribution needs. buildings to communities to the The Association is exclusive and As of June 30, 2012, Prologis mana- urban scale and beyond. By open only to those that through their ged $43.9 billion in combined total supporting, assisting and promo- size or their activity type can play a assets. The company offers its custo- ting networking between our essential role on the North European mers and investors the most modern members, we help Swedish Genesta Property Nordic property markets. and geographically diverse platform companies and organizations define Genesta Property SIPA offers a unique gateway for of distribution space in the world, and reach their environmental Nordic is an those that are interested in the dyna- enhanced by unparalleled customer goals. Beyond our borders, we look independent real mic property markets in the Nordic service and an unwavering commit- to increase the competitiveness of estate invest- countries. ment to sustainable development. Swedish innovation, technology ment manager The Association and its members Prologis has established 10 logistics and know-how in an increasingly that invests in works for a more property friendly cli- facilities in Sweden offering a total global marketplace. We also provide David C Neil commercial mate on their respective homemarkets. floor space of 354,000 m², on strategic the public with clear, concise properties in the Throughout the years SIPA has locations in Gothenburg, Stockholm, information regarding the Nordic countries. Through our local developed to be a natural partner Örebro, Jönköping and Norrköping. environmental performance of expertise combined with our for foreign investors to find their way buildings. Sweden Green Building international capabilities, investors into the Nordic property markets. Contact: Allan Lavén Council operates in accordance with get the combined benefits of first The SIPA members represent the +46 (0)31 335 4812 the regulations and intentions of +46 (0) 705 38 11 54 class asset management and largest and most important players the World Green Building Council [email protected] in-depth market knowledge together on the Nordic markets. The majority (World GBC). www.prologis.com with solid experience in the capital of the members are coming from markets and fund management. Denmark, Finland, Norway and Contact: Bengt Wånggren Genesta has a hands-on-approach Sweden. The total property value +46 708 63 49 96 for the assets and takes responsibility represented by the majority of SIPA’s [email protected] for the quality of all our key functions members exceeds EUR 60 billion. www.sgbc.se – analysis, acquisitions, finance, fund SIPA has around 40 members and is a management and asset management member of EPF ( European Property Specialfastigheter service to our clients. Federation) in Brussels. SIPA’s MD is We like to Since inception in 2003 we have Elinor Fors. describe completed commercial real estate Specialfastig­ transactions with a cumulative value Contact: Elinor Fors heter as a safe, of over 1.1 billion euros. Our current +46 8 10 09 60 secure, pro-active assets have a total investment value [email protected] www.sipa.nu property owner of more than 780 million euros. The Business Region Göteborg Håkan Steinbüchel and administra- portfolio includes a diverse selection Business Region Göteborg AB is a tor that focuses of office, retail and logistic assets in non-profit company representing 13 on long-term relations. We define Sweden, Finland and Norway. member municipalities. We work to today’s and tomorrow’s demands in Genesta’s offices are located in strengthen and develop trade and close collaboration with our tenants. Stockholm, Helsinki, Copenhagen industry in the Göteborg region. The Specialfastigheter owns and and Luxembourg and our manage- goal is to contribute to strong growth, manages everything from correctio- ment team consists of David C Neil, a high level of employment and diver- nal facilities and courts of law to Jonas Berg, Carl-Henrik Roselius and sified trade and industry. Our focus police properties and juvenile care Allan Strand Olesen. areas are: business development, homes – special activities that place projects promoting clusters and high demands, not least on security. Contact: David C Neil industries, marketing the region na- We are state owned and ad- +46 8 506 497 14 tionally and internationally, creating ministered through the Ministry [email protected] and collaborating with international www.genesta.se of Finance. Our owner imposes networks and providing service and requirements on our operations, advice to investors and newly esta- and these govern our objectives and blished companies in the region.

36 fastighetssverige #4/2012 THIS IS aN ad

Business Region Göteborg is a one-stop shop for companies who want to establish themselves in the region. We provide confi dential The # consultancy which is free of charge. In order to help companies, we have produced a toolbox consisting of 1 databases, networks and experts. Property Media House contact: Petra Sedelius +46 31 3676130, +46 705 260828 [email protected] Roger Strömberg in the Nordic Region +46 3676122 Mobil +46 705 428901 [email protected] www.businessregion.se

ulI ULI- the Urban Land Institute is a non-profi t research and education organization Max Barclay supported by its members. Founded in 1936, the institute now has more than 34,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and policy makers dedicated to creating better places. The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. Members say that ULI is a trusted idea place where leaders come to grow professionally and personally through sharing, mentoring, and problem solving. With pride, ULI members commit to the best in land use policy and practice. ULI Sweden was founded 2005 with the purpose to off er a powerful and interesting forum for discussions in the society and real estate area. The chairman of ULI is Max Barclay, Senior Partner på Newsec. contact: Max Barclay +46 708 44 30 65, + 46 708 44 30 65 [email protected] www.uli.org

#4/2012 fastighetssverige 37 FOCUS[ Xxxxxx av Eddie Ekberg ] : retail

larger projects. Faster technological development. greater interest from international investors. Keep up with an analysis of the market’s hottest sector – retail properties.

38 fastighetssverige #4/2012

#4/2012 fastighetssverige 39 FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

“People have to dare to do something new” The trend expert on the challenges faced by shopping centres Pictures: Liedberg/Pixprovider Niclas

He is one of Sweden’s most used trend experts and is seen regularly on TV and in interior ma- gazines. Here, Stefan Nilsson tells us what our consumption will be like in the future and how the shopping centres will be able to continue to attract visitors. by Eddie Ekberg

SEES SHOPPINg TRENdS. Stefan Nilsson is a trend expert and has a very good idea of how what our consumption will be in the future. He thinks that Sweden is a bit too much of a chain country and that we must improve at bringing unique store concepts into our shopping centres and arcades.

40 fastighetssverige #4/2012 Stefan Nilsson is constantly on the move and looking for new phenomena in interior furnishings and fashion, not to mention shopping. He has a system for keeping up with the latest and being able to communicate all the trends he comes across. “It’s an ongoing job. I’m travelling nearly all the time and ­documenting what I see in folders. If I “start” something and if I have a good gut feeling, I save it. Otherwise, away it goes,” says Stefan Nilsson. He has visited shopping centres throughout the world and thinks that our Swedish shopping centres have a bit of a way to go, with some exceptions. “Our shopping centres are facing a challenge in terms of stan- dards compared with Europe. It’s not so much about the design, where I think we hold our own very well. It’s more about the content, the mixture of stores. I sometimes think that things are WE KNOW RETAIL PARKS a bit too regimented and that people are more creative in Europe. However, when you see shopping centres like MOOD in Stock- holm, you understand that we are at least on the right track. It’s an interesting approach with a really good mixture of stores and an incredibly interesting range of restaurants but, generally speaking, YOU WILL FIND US AT MAPIC Sweden’s a bit too much of a chain country where it’s not that easy to think of something unique.”

What should a shopping centre be like to best attract the visitors? “It’s important for people to be curious, contemporary and to par- ticipate. The level of activity at the centre needs to be increased. But you can’t have everyone doing a fashion show and have an Idol winner – you have to do something new. It gets so that every­ one does the same things rather than daring to stick out from the crowd and do something different. If you succeed in doing so, the visitors will come.”

And how should a shopping centre attract young visitors? “In this instance, it’s about building close relations and creating interest and involvement. Before, young people used to hang around the arcade and drink coffee but people don’t do that now as much as they used to. Today, something has to happen in order to get them to come here. Today, young people are demanding more. Something has to be happening in the shopping area or at the shopping centre to make them want to go there, and it could do well to start off on Facebook or another social medium. One trend that’s returned is the celebrity hysteria from the 1980s. Getting 50 Cent or Lady Gaga to come to the shopping centre would make the young people come as well, and while they were there they could also buy the new lipstick or t-shirt. I belie- FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

ve you have to think big and go for the impossible, try and get how will technology develop within retail over the next few world-famous stars to come, just as Bromma Blocks succeeded years? with 50 Cent and Åhléns City with Lady Gaga. Th ese things are “It will defi nitely increase. People’s habits are being registered talked about for a long time afterwards. Having said that, this all the time (which is of course not seen from the outside). You is perhaps something that you’d do once a year or every other can imagine taking a customer trolley, keying in your code and year. In the meantime, you have to work with other events and walking around the food shop so that when you walk past certain activities of course – and you need to get bloggers like Ebba von shelves, your mobile alerts you to an off er that’s tailored speci- Sydow and the others to write about their particular shopping fi cally to you, based on what you usually buy. I personally don’t centre. To summarise: something think much of this, but it happens and will probably do so more has to be happening and it must and more.” But you can’t have be talked about in the social me- everyone doing a fashion dia. Th at’s when the young people What would the ultimate shopping centre look like? show and have an Idol will come.” “Th ere’s an intimate feeling and a good range of stores. Th e size is less relevant – it could equally be a small city arcade. Th e im- winner – you have to do Who is the ultimate celebrity to portant thing is that there are surprises all the time throughout something new. get to a shopping centre? the actual facility or in the stores. You have to off er exciting “We’ve already mentioned them, reasons to go there. When the visitor leaves, he must be able 50 Cent and Lady Gaga I mean. to say to tell his friends at the restaurant in the evening that he You don’t get much bigger than that. But I do think that you have went to shopping centre X earlier in the day and saw Y there. You to give it your best shot and try to get hard-to-reach celebrities must create things to chat about. If you look at the actual design, to come.” I personally am tired of all glass. I think that’s become too com- mon now. You need to look for something diff erent, more natural What central shopping centre trends can you see? material. Th en again, I like it when people off er individual shop “If you look at MOOD, Sickla Köpkvarter, Emporia and Bromma windows as you see in MOOD, plus the fact that more city-type Blocks as good examples, we see that there’s great focus on the environments are being created. I also like the fact that added content and mixture of stores, so that’s one key trend.” value’s being off ered with things like cinemas and craft corners. Maybe you could have corners where people can knit and alter have we reached a consumption ceiling? their old clothes.” “Yes, I do actually think we have. Th ere’s currently a strong anti- consumption trend, and there’s a big movement against shopping. Which do you think is Sweden’s best shopping centre? Th ere are also several leading players in the fashion world who “At the moment, it’s MOOD Stockholm. I like their initiatives. are going along that line. Th ey’re advocating this Buy Nothing for Th ey’ve created an excellent framework, but now have to fi nd a Year idea, i.e. that you should buy nothing new for one whole even more exciting stores. MOOD has very high ambitions and year. Th at’s a disaster for the fashion industry, but it is a logical there’s nothing wrong with that, but they do have a bit of a way reaction to the routine consumption that’s gone on for so long to go.” where you buy an expensive jacket, use it once and then forget you have in your wardrobe. Instead, we’re seeing trends where What’s missing for you from Stockholm’s range of shopping? people are swapping clothes and baking their own sourdough “Th e fact that people aren’t always clear when stating which target bread.” group they’re aiming at.”

42 fastighetssverige #4/2012 CYClES name: Stefan Nilsson. age: 42. Family: Peter and a dog named Ellie. home: Apartment in Vasastan in Stockholm. car: No, but cycles. occupation: Trend expert. best purchase: “I was in Paris recently where I bought some new plates that I fell in love with.” Worst purchase: “I bought a bottle of Grappa that was disgusting. I was going by the label.”

CElEbRITY HYSTERIa. One clear trend in Stefan Nilsson’s opinion is that the celebrity hysteria from the 1980s is back. Examples of this are when 50 Cent and Lady Gaga recently paid visits to diff erent shopping centres in Stockholm.

We’re an expanding company on the Swedish property market, working with development and leasing - we offer you a one stop shop!

You can get; full market analysis, conceptualization, leasing of premises as well as property management. It’s all about passion! Sveavägen 47, 4 tr. ● SE -113 59 Stockholm Sweden ● www.optimalprogress.se [email protected] ● call us on +46 (0) 8 34 54 55 FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

How will the RETaIl-MaRKET develop in the coming year? What is happening to the rental levels, the vacancies and the return levels on the Swedish retail-market? Two experts give their view on the subject. by Eddie Ekberg Picture: Jones Lang Lasalle

HÅKaN PEHRSSON condary properties in particular, yields for this type of property are Jones Lang Lasalle likely, at best, to remain stable but in some cases may move out.”

how will the retail rents develop in What will the yield be for retail in Stockholm in the coming Stockholm over the next year? year? “Jones Lang Lasalle expects prime re- ”Investors continue to view prime retail properties in Stockholm tail properties in Stockholm to perform as attractive and yields are expected to be stable in the short and relatively well over the course of the medium term. In the period 2012 to 2014, gross returns from prime next year. Prime retail rents in Stock- Stockholm retail proper- holm are forecast to increase above the ties are expected to surpass Prime retail rents in rate of infl ation and vacancies will remain at a very low level.” the average for Western Europe’s main cities.” Stockholm are forecast to What will the trend be for retail vacancies in Stockholm in increase above the rate of the coming year? What will the retail turn- infl ation and vacancies will ”It is more diffi cult to generalise the performance of secondary re- over be in Stockholm in tail properties in the Stockholm region over the coming year. Th e the coming year? remain at a very low level. performance of secondary retail properties which have a relatively “Higher consumer con- high vacancy rate, a poor standard/specifi cation or where more att- fi dence and lower interest rates bode well that retail turnover ractive retail competition has opened in its catchment area recently growth in Stockholm will be higher this year compared with last are unlikely to see rental growth and may, in some cases display year when it increased by just 1 percent according to HUI, which, falling rents. As banks continue to be restrictive in fi nancing se- when compared to the growth rates in the 2000’s is a low.”

44 fastighetssverige #4/2012 How will the RETaIl-MaRKET develop in the coming year? Picture: Newsec

aNN-CHaRlOTTE lYdÉN vourable properties in the Newsec The interest in retail Stockholm area.” properties is expected to how will the retail rents develop in What will the yield be for persist and we will see Stockholm over the next year? retail in Stockholm in the several major transactions “As a consequence of the population coming year? increase and the rise in consumption “Retail properties in the in the future. in Stockholm, there is a good demand prime areas of Stock- for retail premises in good locations, holm are currently at a low level and are predicted to remain which is having a positive eff ect on at similar levels during the year. According to Newsec’s assess- the rents. In the future, the population is forecast to continue ment, if diff erent types of retail property are more widely spread increasing while the increase in the level of consumption will out owing to their location, competition, tenants and contract be slightly lower. Th is means that Newsec’s opinion is that in- structure, this has eff ects on the yield levels. Th e interest in retail creasing rents for retail premises in good locations at the same properties is expected to persist and we will see several major time as premises in less favourable locations will be on similar transactions in the future.” levels as those of today. Th e general trend for retail premises is leading towards smaller areas with greater demands for space- What will the retail turnover be in Stockholm in the coming saving characteristics.” year? “Private consumption has slackened off during the year and is What will the trend be for retail vacancies in Stockholm in predicted to remain at similar levels in the next year as well, alt- the coming year? hough the substantial population increase in Stockholm will lead “Th e vacancy levels in retail properties in Stockholm currently to an increase in retail turnover. A continuing low interest rate vary greatly, depending on the property’s location and attracti- and a stable labour market with an increase in incomes are expec- veness. In prime city locations, the level of vacancies is deemed ted to have a positive eff ect on the consumption of households to still be low while the vacancies are increasing in the less fa- during 2012 and 2013.”

#4/2012 fastighetssverige 45 FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

“The big chains have to be there” anders blom on the perfect shopping centre

Retail consultant Anders Blom has surveyed the shopping habits of customers in stores and shopping centre around the world. Fastighetssverige travelled to Skeppshult to get his opinion on shopping in the future – and on the perfect shopping centre. “Swedish shopping centres should concentrate more on places where you can leave the man behind so he’s out of the way,” says Anders Blom. by Nicklas Tollesson

After 20 years in retail and 17 years as an employed consultant, been a certain amount of parsimoniousness on the part of the Anders Blom started his own company, ABRC – Anders Blom authorities where external shopping centres are concerned. Th e Retail Consulting – with its head offi ce in Skeppshult in deepest municipality chose not to support this type of commercialism Småland of all places. even though each shopping centre generates hundreds of job “To cut a long story short, I used to live in Helsingborg and opportunities. It’s important to insist on good communications.” had recently got divorced when I met a German lady in Austria who lived in Smålandsstenar. We settled down here. It doesn’t • easy to navigate matter where I’m leaving from – the negative thing is that it’s a “It should be easy to move around the centre in loops rather than long way to the nearest airport and the positive is that there’s a the formation being one single strip1 with people walking back- very high concentration of businesses here. We have 90 compa- wards and forwards.” nies among 340 inhabitants and, with its cast iron furnaces, lad- ders and bicycles, Skeppshult has more well-known brand names • ensure that the chains are the foundation of a than the whole of China,” laughs Anders Blom as he bids us successful centre welcome. “It can’t be said that H&M, Lindex and Kappahl are the most Some of his working time is spent keeping an eye on trends exciting of stores but they’re all up there on women’s lists of stores and guiding chains, suppliers and property owners around the where they make most of their purchases. Many people actively world on inspiration trips to stores and shopping centres, every- look for something that makes their shopping centre unique, where from London and Barcelona to Shanghai and New York. which is also an important factor, but the foundations are the On the basis of this and his customer behaviour surveys, he major chains. Th ey have to be there.” describes the perfect shopping centre: • group smaller stores in clusters • easily accessible “Everyone knows that one purchase leads to another. At the Su- “It needs to be easy to get there. You need to be able to get out of per Brand Mall in Shanghai, there’s a successful concept where your car and quickly get under the roof. small players are collected within the same niche within the same “Th e public communications mustn’t be forgotten. Th ere’s walls. If it’s possible to follow this idea by being able to lease

Picture: Nicklas Tollesson 46 fastighetssverige #4/2012 “The big chains have to be there” anders blom on the perfect shopping centre

name: Anders Blom. age: 63. Lives: In a villa in Skeppshult. background: Is educated as an engineer and economist. “I did extra work in a store and was fascinated by the way in which simple means showed rapid results. You moved a product and the sales rose immedia- tely. That was how I became to be interested in shopping.” 20 years in retail, including as the MD of Konsum Skaraborg, which was sold to KF, 17 years as senior consultant at Scandi- navian Retail Center, and starting the company ABRC – Anders Blom Retail Consulting – in 2010. Family: Wife Evelyn, stepson Franz, 18. hobbies: “We’re completely redoing our garden and I have just started playing golf. I do a lot of reading and travelling.”

SHOPPINg guRu. Anders Blom has worked with shopping for the whole of his profes- sional life and he has studied shopping patterns throughout the world. Fastighetssverige met him at his home in Småland’s Skeppshult. #4/2012 fastighetssverige 47 FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

to appropriate sellers, this could do very well. In other words, it’s “Lakeside in Manchester off ers you free charging not about big chains but small, unique players. Good examples of while you’re parked up.” this are yet to be seen here in Sweden.” Anders Blom is convinced that the external shopping centres will continue to take market shares at cost to town centres. At the • good mixture of restaurants same time, he sees shopping centres in turn showing tendencies “Food courts are good in many cases, such as Traff ord in Man- towards tapping into online sales. chester, which has common tables where you’re seated irrespective “Th e stores in shopping centres are purely and simply better of which of the surrounding restaurants you’ve bought your food and more concentrated. A few years ago, I compared town cen- from. However, at Traff ord there are also other alternatives at tre stores with equivalent stores in external shopping centres, several diff erent price levels if you want to eat in a quieter, more and the external ones were better in every respect, everything traditional restaurant environment.” from treatment, range and goods exposure to how fresh the store was, plus the fact that you have a constant temperature • service and wardrobes of 23 degrees and no rain with good opening times 365 days “At Westfi eld Stratford City, you hang your coat in the wardrobe a year. Most of the customers don’t live in the town or city when you arrive. Th en, when you’ve been to the shops, you go centre – they live in a circular area wrapped around the town, back and buy the bags in the wardrobe so you don’t have to carry and they’re just as close to the external shopping centre as they everything around with you, i.e. you have hands-free shopping. are to the town. Th e fact that you can take your car also plays Th ey can even drive the things you’ve a big role. are discouraged from coming into town and Town and city bought to your home. MOOD has city centres nowadays and there are fewer and fewer and more shopping’s under started to think a bit along these lines expensive parking spaces, not to mention a ban on studded threat in Sweden with its concierge activity.” tyres, so it’s obvious that this is going to have a big impact on shopping. nowadays. • places for a break “Town and city shopping’s under threat in Sweden nowadays. “Th e customer group that buys the Th is applies to all cities and towns right up to Stockholm.” most is the lady with the teenage daughter and the lady with her female friend. Th en comes the lady who’s on her own, followed by how do you think shopping in Stockholm will develop in the the lady with children and then the lady with her man. When a future? couple is in a shopping centre, it’s generally the lady who does the “Mall of Scandinavia will change shopping in a big way. Some shopping and the tired man who follows on behind. It’s therefore areas such as Gallerian, Biblioteksgatan and Norrlandsgatan will important to have somewhere where the man can go. Traditio- manage while others will fi nd things very diffi cult – the fact that nally, the man has seen this as an opportunity to sit in a café or people voted against having Gallerian by Odenplan means that restaurant where he spends money. However, many do not want retail will end up dying out in the area. Apple’s a player that’s to sit in a café. Th ey just want to sit down on a bench and take it always a magnet as we know from the rest of Europe. Had they easy and, in doing so, he still indirectly generates money because established themselves in the centre, this would have been a big the lady buys more when the man is out of the way! lift, but they chose Täby centre instead, as did Sephora. “Another aspect of this is comfort level of the fi tting rooms. “In the future, city shopping in Stockholm will be largely Comfortable sofas outside the fi tting rooms are really apprecia- aimed at the tourist trade. Many of the retail areas are being ted.” converted into more restaurants and cafés. Th e rents won’t come down – quite the opposite. If we look beyond the most attrac- • shop mobility tive streets for a moment, there are many unique stores that will “In the UK, there is focus on facilitating matters for pensioners disappear in ten years’ time because the proprietors have retired and people who have more diffi culty getting around. In Man- and no-one wants to take over the stores. Traffi c and accessibi- chester, you can borrow Permobil power wheelchairs. You don’t lity problems will lead the customers to the external shopping actually have to be disabled to be able to use one of these – they’re centres. Th ere’s room for several major shopping centres around quite simply a good aid.” Stockholm.”

48 fastighetssverige #4/2012 EuROPE’S bEST SHOP- PINg CENTRE. According to Anders Blom, Traff ord in Manchester is the best in Europe. “It’s big but still easy to fi nd your way around, has a good range of restaurants and is always clean and tidy,” says Anders Blom. Picture: Anders Blom Picture: Anders Blom

WITHIN THE SaME WallS. At Super Brand Mall in Shanghai there are small players within the same niche with no walls between them. “If it’s possible to follow this idea by being able to lease to appropriate sellers, this could do very well. Everyone knows that one purchase leads to another,” SERVICE. At Westfi eld Stratford City in London, you hang your says Anders Blom. coat in the wardrobe, which is where you also leave your bags that you can then have delivered to your home.

abOuT MISTaKES OFTEN MadE bY SMall STORES: “The customers often don’t know themselves what makes a store uninviting, About the sales assistant’s question in but it’s often little things such as dandelions growing in the façade plane the store: You should never ask ‘Is there outside, there are bits of tape left on the display window glass after the circus anything I can help you with?’ It’s too has put up a poster, the lighting is poor, etcetera. easy for someone to say no. You should “They don’t keep an eye on the lighting and can’t aff ord to engage a ligh- instead ask something like ‘Have you ting designer. Instead, they talk to an electrician who has no idea at all about found what you’re looking for?’ this sort of thing. All too often, you see light shining in through the display windows onto the shoulders of the dummies only and not on the clothes.” fi nd most things there. Unfortunately, it’s not always that easy to fi nd your abOuT EuROPE’S bEST SHOPPINg CENTRE: way around but it has a good mixture of stores. Other good shopping centres “Traff ord in Manchester. It’s big but still easy to fi nd your way around, has a are Grand Samarkand in Växjö and Bromma Blocks, which has an interesting good range of restaurants and is always clean and tidy. Westfi eld Stratford, layout. However, I have big expectations of Emporia and Mall of Scandinavia.” with its service, is good in spite of having a bit of a complicated layout. Les Quatre Temps in Paris always has good, clean and tidy stores and I like the abOuT SWEdEN’S WORST SHOPPINg CENTRE: outdoor shopping centre La Maquinista in Barcelona. It’s very pleasant, parti- “If I’m going to say anything, I’ll have to say Vällingby Centrum. It may be cularly in the evening, as a variation from all arcades.” because I grew up in Vällingby, but it was cold, dreary and dismal before. Fol- lowing a conversion I’d have thought it would’ve improved, but it’s still cold, abOuT SWEdEN’S bEST SHOPPINg CENTRE: dreary and dismal. It would’ve been better to demolish it and rebuild. It’s like “Väla Centrum, following its conversion. It’s become large enough for you to several of the town centres from the 1970s.”

#4/2012 fastighetssverige 49 FOCUS: retail

[ Xxxxxx av Eddie Ekberg top] fi ve transactions in Q  – Q , retail properties

In December 2011, AMF Fastig heter acquired from Centeni (which is controlled by the Royal Bank of Scotland) the shopping arcades 1Västermalmsgallerian (picture), Fältöversten and Ringen, all situated in Stockholm’s inner city. The properties cover a leasable area of a good 60 000 m2. The deal, which was for approximately SEK 4 billion, is the single biggest acquisition of retail properties to be made in Sweden by a domestic buyer. This deal means that only Skärholmens Centrum now remains under Centeni’s ownership. Boultbee’s previous retail properties were placed with Centeni.

an sm Å ts a M : re Picture: AMF Fastigheter u t ic P In September 2012, Over the course of two days in May 2012, Invesco Real Estate a consortium communicated two acquisitions on the Swedish market headed by Gros- which came to a total of just over 1 billion. In Barkarby, just venor Fund Mana- north of Stockholm, the retail property Barkarby Retail Park gement acquired was acquired from Commerz Real for around SEK 560 million. 2 Burlöv Center from 4 The property has been developed with four big boxes and Eurocommercial for SEK 1 158 mil- anchor tenants include Media Markt and Mio. The second acquisition was lion, corresponding to a direct yield Stadium’s distribution centre in Norrköping, which was acquired from Fortin 2 of approximately 5.5 per cent. Burlöv Burlöv Center. Properties. The facility covers 36 000 m and is being extended by an additio- Center covers approximately 42 000 m2 nal 12 700 m2 during 2012. and contains 70 stores. Eurocommercial had been looking to sell the shopping centre since it executed a major conversion and extension in 2006. The consortium has the At the end of August 2012, Eurocommercial communicated that same fi nanciers as when it entered the Swedish market in April 2011. Haninge Eurostop and the neighbouring Coop Forum store, situated just Centrum, Väsby Centrum and Bålsta Centrum plus an ICA Maxi facility in Hel- outside Halmstad, were acquired from French Unibail-Rodamco singborg were then acquired from Unibail-Rodamco for SEK 2.4 billion. and Atrium Ljungberg. Eurostop was acquired from Unibail- Rodamco for SEK 430 million. Eurostop consists of a 13 600 m2  shopping arcade plus a 4 160 m2 Choice hotel. In addition to British Rockspring entered the Swedish property market in this, there will also be a smaller share of offi ce space and warehousing. A retail November 2011 when two logistics properties situated in Segel- property that is linked to Eurostop was acquired from Atrium Ljungberg for torp, south-west of Stockholm, were acquired from Deka Immo- SEK 130 million. The property consists of 10 800 m2 of leasable area and Coop bilien. Six months later, in May 2012, Redevco left the Swedish Forum is the sole tenant. The total purchase price in both of the acquisitions market completely when a portfolio of retail properties was sold amounted to SEK 560 million, corresponding to a direct yield of approximately 3 for around SEK 700 million. Rockspring was the purchaser, along 6 per cent. with Vencom as the local operating partner and co-investor. The holding Source: Newsec consists of six retail properties situated in Stockholm, Malmö, Lund, Borås and Västerås, with a total area of approximately 45 000 m2. top  – shopping centre owners for Q 

The list is based on details obtained from the companies’ websites. The list refers to leasable retail area. The list excludes big boxes and other refi ned external shopping. Source: Newsec

arcades and wholesale trade properties in France, northern Italy and Sweden. ATRIUM LJUNGBERG Since 2001 when the company made its fi rst acquisition on the Swedish md: Ingalill Berglund. market, the number of retail properties has increased to 11. Eight of these are 2 Leasable shopping centre fl oor area: 290 000 m . shopping centres. Eurocommerical is down as a buyer and a seller on the list When Atrium Ljungberg was formed in 2006 through a merger of the largest transactions of retail properties over the past year by means of 1of the Ljungberg Group and Atrium Fastigheter, it created one of Sweden’s the sale of Burlöv Center to a consortium headed by Grosvenor Fund Mana- leading property companies that focused on the development and mana- gement and by means of the acquisition of Eurostop plus the neighbouring gement of retail and offi ce properties. Atrium Ljungberg is currently one Coop Forum store (situated just outside Halmstad) from Unibail-Rodamco and of Sweden’s biggest listed property companies. The substantial portfolio Atrium Ljungberg. containing mainly retail properties is distributed throughout up and coming areas in Sweden, mainly in Stockholm, Malmö and Uppsala. In Stockholm, the company owns Sickla Köpkvarter, Farsta Centrum and Port 73 in Haninge DILIGENTIA as well. In Malmö, Atrium Ljungberg’s largest ever project is underway. In the md: Anders Kupsu. 2 autumn of 2013, what is currently 30 000 m leasable retail fl oor area in the Leasable shopping centre fl oor area: 220 000 m2. Mobilia shopping centre will have doubled. Although Skandia Liv’s property company Diligentia were be-  hind for a large number of sales during 2011 and 2012, the shop- ping centre portfolio has remained more or less intact. The only shopping STEEN & STRØM centre to have been sold is Gyllen city arcade in Linköping, which Lundberg’s md: Jan Ove Holmen. acquired for SEK 259 million. The three largest shopping centres in the holding 2 Leasable shopping centre fl oor area: 280 000 m . are Frölunda Torg, Väla Centrum and Mörby Centrum. Frölunda Torg has Steen & Strøm is owned by French Klépierre (56.1 %), which is undergone a comprehensive extension in recent years. The fi rst sod for the 2Europe’s leading shopping centre manager and Dutch ABP (43.9 %), a pension project was turned in 2007 and, when it was opened in 2011, the area had fund for employers and employees in the Dutch government and the educa- been developed with two new buildings containing both stores and cafés, a tion sector. Steen & Strøm owns and runs more than 40 shopping centres in marketplace, a converted tram stop, a new town square and a multi-storey car Sweden, Norway and Denmark. Ten of these shopping centres are in Sweden park. and more will be added to these as ongoing new construction and expan- sion projects are completed. The largest project that is currently ongoing is Emporia in Malmö, which opens up its doors at the end of October 2012. The 2 KF FASTIGHETER shopping centre consists of more than 200 stores distributed over 78 000 m md: Bernt-Olof Gustavsson. leasable retail fl oor area. Major projects are also ongoing in Kristianstad, Borås, Leasable shopping centre fl oor area: 220 000 m2. Uddevalla, and Partille. KF Fastigheter is part of the KF Group as an institution for Sweden’s 47 consumer associations with more than 3 million members and also a retail group whose core activity is selling consumables. UNIBAIL-RODAMCO KF Fastigheter manages and develops retail facilities. The property portfolio md: Guillaume Poitrinal. is concentrated in Stockholm, Gothenburg, Malmö and Mälardalen and the 2 Leasable shopping centre fl oor area: 250 000 m . majority of it constitutes retail properties. Together with SPP, KF Fastigheter Unibail-Rodamco has been a buyer and a seller during 2011– also runs Handelsbodarna i Sverige Fastighets AB, whose stated objective is 3 2012. In April 2011, Haninge Centrum, Väsby Centrum and Bålsta to become Sweden’s most environmentally-friendly property company for Centrum plus one ICA Maxi facility in Helsingborg were sold for SEK 2.4 billion. retail properties. KF Fastigheter has a large number of development projects. In January 2012, land was acquired at a value of SEK 630 million, intended for Bromma Blocks, which covers approximately 60 000 m2 retail fl oor area, is the the construction of the Mall of Scandinavia shopping centre. At the end of company’s largest shopping centre. August 2012, Unibail-Rodamco sold Eurostop in Halmstad for SEK 430 million. Unibail-Rodamco is also active where project development is concerned. The biggest planned project is Mall of Scandinavia by the new National Arena in dEFINITION OF SHOPPINg CENTRE: Solna, with around 100 000 m2 leasable fl oor area divided among 250 stores. A shopping centre is a collective name for diff erent types of retail property. There is The opening is planned for autumn 2015. In northern Stockholm, Täby Cen- a formal international defi nition that is formulated by the Urban Land Institute (ULI). trum is also to add around 25 000 m2 retail fl oor area, which is estimated to be ready by 2015. “An architectonically uniform group of buildings for retail and commercial service, which is planned, developed, owned and managed as one unit. This, with regard to location, size and type of stores plus the number of own parking spaces, EUROCOMMERICAL must be dimensioned and adapted to the market that it serves”. md: Jeremy Lewis. A collective name for the following types of retail property: Leasable shopping centre fl oor area: 240 000 m2. • City arcades • Theme centre The Dutch property company Eurocommercial has built up • Suburb centre/Town centre • Municipal centre 4 a property portfolio consisting of 32 shopping centres, city • Regional centre • Retail areas/Retail Parks/Wholesale trade Source: Newsec FOCUS: retail

[ Xxxxxx av EddieNicklas Ekberg Tollesson ] ]

“ D i ff e r e n t representatives ring every week”

CHRISTER WallIN on desigual’s establishment in Sweden

Christer Wallin is the person who has established the brand names Mexx, Esprit and Desigual in Sweden. He believes that the international brand names are showing great interest in becoming established in Sweden. “Diff erent representatives ring every week,” he says. by Nicklas Tollesson

Th e Spanish fashion giant Desigual has undergone an enormous “I was approached by the Spaniards almost three years ago when expansion over the past decade and now has almost 2 000 stores they were looking for someone who could take care of Sweden in 55 countries. Last year, Desigual won an award at Mapic for and the Nordic countries. Desigual was and is one of the strong- best retail expansion – and that was partly due to the ten stores it est brand names in the world, a very prominent one on the mar- has established in Sweden. ket, so I thought I’d give it a go.” “Here, we’ve grown from zero to a turnover of SEK 125 million, Th e fi rst store, 600 m2 in size, opened in October 2010 in Nord- but you should be aware that Sweden is still a pretty small share stan in Gothenburg, and another nine stores had opened before of Desigual’s market,” says Christer Wallin, who is perhaps best the end of 2011. Th e latest has just opened now in the new Em- known as the chairperson of Gais football club. poria in Malmö this October. He puts the majority of his working time into Intersport (he is a part-owner of the western Swedish company) but is also a What is the establishment strategy? part-owner of Esprit in Gothenburg and the ten Desigual stores “Stage 1 is now fi nished. Ten or so stores are needed so that we in Sweden. After having successfully introduced Mexx and Esprit can increase the volume and have sensible control of the over- into Sweden, he was simply a natural channel when the time heads. It was our choice to open up in the absolute best shopping came for Desigual to be established in Sweden. areas in the country and had no problem doing so – the property

52 fastighetssverige #4/2012 Picture: Nicklas TollessonNicklas Picture: ENTREPRENEuR. Christer Wallin has taken FACTS ABOUT DESIGUAL brand names such as Mexx, Esprit and Desigual • Desigual was started by Thomas to Sweden. “The brand names I’ve worked with Meyer in Ibiza in 1984 when he have been extremely strong,” he says. began designing t-shirts. • Desigual’s clothes are characte- rised by strong colours and the brand name represents tole- rance, happiness and positivity. The head offi ce is in Barcelona in Spain. • Desigual’s stores in Sweden: - Täby centrum in Stockholm. - Hamngatan in Stockholm - Sergelsgatan in Stockholm - in Stockholm - Frölunda torg in Gothenburg. - in Gothenburg. - Erikslund in Västerås. - Svartbäcksgatan in Uppsala. - Väla in Helsingborg. - Emporia in Malmö.

owners actively wanted us there. We’re now going to see how We’ve seen growth in eight out of our fi rst nine stores during things go for a while and keep tabs on what we have.” the year, which is a very positive factor bearing in mind that the shopping centres have lost visitors in 2011 and 2012.” What pitfalls do you have to avoid when establishing a new brand name? christer wallin continuously receives off ers from new “In our case, we opened up in two shopping centres that were brand names wanting him to establish them in Sweden. being reconstructed, Frölunda torg and Täby cen- “People ring from various brand names almost trum, and the sales fi gures from somewhere where It’s evident that every week with diff erent off ers, but … the brand there’s a building site aren’t particularly high, of many international names I’ve worked with have been extremely course. In retrospect, we should perhaps have strong, unique brand names. I don’t want to work been patient and waited before setting up those brand names do want with small names or boutiques, and it’s diffi cult to stores.” to establish them- achieve profi tability with just a few units. Nor do selves in Sweden. I have the time. Things are generally quite sluggish in the re- “However, it’s evident that many international tail sector. What’s your take on the situation for brand names do want to establish themselves in yourselves? Sweden. Compared with Europe, we have very few pure brand “It’s no secret that the fi rst three years are always sluggish, plus we stores, but they will increase in number.” established ourselves in the middle of a crisis. At the same time, the rents have increased enormously. I have a broad contact net- What do you think desigual’s position in Sweden will be in work and I am able to say that nobody I’ve spoken to in the trade fi ve years’ time? has been pleased with the past one and a half years. “Desigual isn’t for everything and everyone. We currently have “However, the majority of our stores are still going quite well. ten stores, and may have 20 in fi ve years in several other places.”

#4/2012 fastighetssverige 53 FOCUS: retail

[ Xxxxxx av EddieNicklas Ekberg Tollesson ] ]

Malmö’s largest shopping centre Emporia recently opened its doors, and in the autumn of 05 it will be Scandinavia’s largest shopping centre Mall of Scandinavia’s turn to be opened. by Eddie Ekberg Two new SHOPPINg CENTRE gIaNTS in Sweden

Pictures: Unibail Rodamco THE bIggEST. Mall of Scandinavia will be Scandinavia’s biggest shopping centre when it is opened in autumn 2015. There will be a total of 250 stores spread over 100 000 m2.

54 fastighetssverige #4/2012 Picture: Wingårdhs

FaCTS: Mall OF SCaNdI- NaVIa Construction start: January 2012 Opening: autumn 2015 Architects: Wingårdh Arkitekter (interior) Entrepreneur: Peab Surface area: around 100 000 m2 Number of stores and restau- rants: 250 Number of parking spaces: 4 000 Location: seven minutes from Stockholm Central, close to the E18 and E4, 15 minutes from Bromma airport, 25 minutes from Arlanda airport.

FaCTS: EMPORIa Middle of the Öresund region Two new SHOPPINg CENTRE Total surface area: 93 000 m2 Shop fl oor area: 68 000 2m Around 3 000 employees Around 25 000 visitors per day Was opened on 25 October 2012 gIaNTS in Sweden Architect: Gert Wingårdh

OPENEd. Emporia was recently opened on 25 October. The shopping centre, which is in the middle of the expansive Öresund region, is 93 000 m2 At the moment, what will be Scandinavia’s biggest shopping cen- and contains around 220 stores. tre, Mall of Scandinavia, is being built. It will have 250 stores over a total of 100 000 m2 of retail space divided among three storeys and is in Solna, north of Stockholm. Th e site on which Mall of Scandinavia is being erected is one of the most interesting in northern Europe. Arenastaden in Solna is one of Sweden’s big- gest urban develop ment projects. Th e fi rst symbolic spade for the construction of Arenastaden was dug by Crown Princess Victoria on 7 December 2009. 2 000 new homes are being built in the area. Today, around 70 000 people work in Solna and that fi gure is expected to rise to 80 000 people by the year 2025. Arena staden will have a total of 450 000 m2 of offi ce space. In terms of logistics, Mall of Scandinavia will be in a very conve- nient location – seven minutes from Stockholm Central, close to the E 18 and E 4 motorways, just 15 minutes from Bromma airport and 25 minutes from Arlanda airport. Th e shopping centre was designed by top Swedish architect Gert Wingårdh and is owned by Unibail-Rodamco. Malmö’s largest shopping centre Emporia was opened this October. Th e owners, Steen & Ström and Klepierre, have invested around SEK 3.5 billion there. Emporia will be a total of 93 000 m2 divided among 220 stores and will bear a clear resemblance to an international centre. Gert Wingårdh was also the architect for Emporia. Picture: Wingårdhs

#4/2012 fastighetssverige 55

FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

chronicle chronicle Dag Klackenberg | Svensk Handel Bild: Maria Lilja Bild: Maria

However, even if Swedish retail does continue to grow and thrive, there are trends that will squeeze the terms for retail in the future.

his autumn, the spectacular shop- ping centre Emporia is opening in Malmö. Almost 70 000 m2 of T retail space along with entran- ces, rooftop park and sleek indoor en- vironments moulded by architect Gert Wingårdh will attract customers from near and far. Th e aim is for nine million visitors to shop at Emporia each year, although Emporia will not retain the title of Scandinavia’s premier shop- ping centre for long. In 2015, Mall of Scandinavia in Solna will be fi nished and ready to claim fi rst place. Both Mall of Scandinavia and Emporia are bold pro- jects and, at the same time, proof that retail is a future industry worth investing in.

however, even if swedish retail does continue to grow and thrive, there are trends that will squeeze the terms SEES NEW REQuIREMENTS. Svensk for retail in the future. Th e competition is on the increase Handel’s MD Dag Klackenberg believes and sales are no longer increasing at the same rate, which is that new consumer and retail patterns will set strict requirements for the perception what many retail industries have become used to. Retail has on the part of the property owners and embarked on a slower growth rate than the rapid develop- landlords and their ability to adapt. ment we’ve seen over the past 15 years. However, there is still a high rate of establishment and the competition is increasing New patterns set requirements for the owners with more and more major international chains coming onto the be in the future and what function will shopping centres fulfi l. Swedish market. Evidence points to a fall in the overall demand for retail space At the same time, e-commerce constitutes a considerable chal- when greater and greater shares of goods are sold on the Internet. lenge for traditional retail. Physical and Internet-based retail has now reached a point where retail companies, retailers and pro- another trend that has crystallised into being over the past perty owners are no longer able to disregard the development but few years is the need for strong brand names for shopping cen- need to have a plan for the future. Last year, it was e-commerce tres and other shopping areas. When shopping centres go from that drove retail’s overall growth and in the future, e-commerce’s being cultivated shopping areas to social meeting places, the in- market shares will continue to increase at a faster rate. Th e fact tangible assets become more and more important. Th is is where that retail players have no strategy to face this development and retail has much to learn from other industries, not least tourism utilise it will soon be untenable. For property owners, it’s a mat- where destination development is important all the way in order ter of profi tability and new business models. Questions such as to succeed. Retail has to improve at developing its destinations. “where do people shop” and “where will the income come from” Closely linked with this is the development and care of your own are becoming increasingly important. A rent that is adapted to brand name. Th e perception of a shopping centre or town centre the tenant’s capacity to pay is good for all parties, but which sales and what it stands for is becoming increasingly important - and will count when calculating a turnover rent for example? What there has to be a strategy for this. Th e crux of this discussion is not happens to goods that are ordered and paid for in-store but when what property owners and industry players themselves think but this takes place over the customer’s mobile telephone? And what that they need to fi nd out what their customers’ preferences are. is the case for goods that are ordered over the Internet but that New consumer and retail patterns will set strict requirements are obtained from and for the perception on the part of the property owners and land- SVENSK HaNdEl paid for in-store? Other lords and their ability to adapt. However, some old truths will Svensk Handel has 13 000 member relevant questions are always apply – a profi table trader stays and a good, long-term companies with a total of 23 000 how great will the need relationship between trader and property owner benefi ts both workplaces where 300 000 people for physical retail space parties. are active in various industries within wholesale, retail and importing.

#4/2012 fastighetssverige 57 FOCUS: retail

[ Xxxxxx av EddieNicklas Ekberg Tollesson ] ]

Explorio – the fi rst e-shopping centre with physical contact with the products

“We think it’s an excellent combination,” says Roland Nordström, You try on and feel the products in the CEO and joint owner of Explorio. showroom, buy them there but in the e-shop and have them delivered a couple a shopping centre with 300 shops is opening just outside the city centre but you won’t be able to take home the products of days later. This new concept is called you have bought. Th e shops have no stock and just one of each Explorio and is Swedish. product. If a certain shoe is available in diff erent colours, they will “This must be the future of commerce,” have size 36 in white, size 37 in black and size 38 in brown. Th e idea is that you can try on, feel and smell the products and then says joint owner and CEO Roland Nord- order them in the e-shop via an in-store computer. Th at means ström. by Therese aronsson that the products will be cheaper than they are in ordinary stores and, just like in any other shop, you can pay for them by swiping your card. Th e concept is brand new and opened in Malmö in the early “60 per cent of people that fi ll their shopping carts in e-shops autumn and this winter the company is planning to open a shop- do not proceed with a purchase once they are asked to enter their ping centre in Älvsjö in Stockholm. Explorio is a combination of CVV code as they feel that it is too risky.” a traditional shopping centre and an e-shop. Th e founders of the company have worked in the commer-

58 fastighetssverige #4/2012 FIRST. ”Someone called it an IKEA- warning, and that’s probably true. It’s a smart concept and we are fi rst. We also have all the prerequisites to be biggest”, says Roland Nordström.

NEW CONCEPT. The shops will only have one of each product. You can try on and feel all of them and once you have made up your mind, you use the in-store computer to order the product via an e-shop at a lower price than traditional shops.

Pictures: Berne Lundkvist

cial sector for many years and have been following developments Finding suitable premises has not been particularly diffi cult. Ro- within e-commerce. Th ey are aware of the advantages and dis- land Nordström says that they are the only ones interested in advantages e-commerce compared with traditional commerce. leasing 10 000-square-metre premises on the edge of the city. Th e Th e advantages are lower prices and 24/7 shopping but the dis- premises will then be rebuilt into a modern shopping centre. And advantages are the risks of making online payments, not being the shops are queuing up to be involved. able to feel the products and the fact that very few people make purchases from more than 3 e-shops in one day as it takes too before their first opening they received 700 applications. long to enter all the relevant information. Th ose are the disad- Th ey don’t select the large chains, but instead medium-sized sto- vantages that Explorio has eradicated. Customers will be able to res. make purchases from all 300 shops and only need to enter their Th e shopping centres will also have cafés, salad bars, ice cream information once before leaving the shopping centre. bars and live entertainment for the visitors. “E-commerce currently represents only fi ve per cent of all “We aren’t just aiming at expanding throughout Sweden; we commerce. Most companies with e-shops are from the technical are looking at global expansion!” sector and do not have much experience of running a shop. E- “Someone called it an Ikea-warning, and that’s probably true. commerce has, however, experienced a 12-per cent upswing over It’s a smart concept and we are fi rst. We also have all the prere- the last year and is still rising so we can do a lot there,” says quisites to be biggest. We are calling the entire concept Explorio,” Roland Nordström. says Roland Nordström.

#4/2012 fastighetssverige 59 FOCUS: retail

[ Xxxxxx av Eddie Ekberg ]

WaNTS TO dEVElOP KuNgSgaTaN. Jens Linderstam at Aberdeen sees great unutilised potential in Kungsgatan, which he thinks can be turned into the Swedish equivalent of Regent Street in London.

60 fastighetssverige #4/2012 “Could become the Regent Street of Stockholm” Bibliotekstan, MOOD, the shopping district to Humlegårdsgatan – what will be the next step in the development of the eastern side of the City of Stockholm? “Kungsgatan has the potential to attract flagship stores that haven’t yet come to Swe- den. Kungsgatan could become the equivalent of Regent Street in London,” says Jens Linderstam, head of retail and property development at Aberdeen Asset Management. by Nicklas Tollesson

When Jens Linderstam draws the map of the current and future end shoppers, this is the area for the broader public, but there’s trade in the eastern section of the City of Stockholm, he starts nothing to link the area back to Stureplan, and that should be with Bibliotekstan, between Norrmalmstorg and Stureplan. Kungsgatan. There’s unutilised potential there at the moment. “Bibliotekstan’s become very successful. This is where the lux- “If you stand and look at the properties on Kungsgatan, you’ll ury and high-end brand names can be found. Things are now see that they’re naturally suited to two-storey buildings. I see clear progressing full steam ahead in Bibliotekstan, and a natural con- parallels with Regent Street in London. Big, widely-distributed tinuation on this stretch will be for the high-end brand names brand names such as Gap, Uniqlo and Bana- to arrive on Humlegårdsgatan and, eventually, for the shopping na Republic which are not currently available If Bibliotekstan district to be linked together by Grev Turegatan. We’ve filled the in Sweden would’ve been the perfect solution shopping section in SEB Trygg Liv’s Sperlingens Backe project here. One reason why there aren’t here yet is to Humlegårdsgatan and are now busy with the old Vattenfallhuset on the other side that there are no suitable locations for them. is the area for the of the road, which is owned by the same property owner. Here, Another reason is that one very important high-end shoppers, we’re going to create 1 600 m2 of retail space on the ground floor, aspect for them when they’re trying to esta- four or five stores in the high-end segment – a continuation of blish themselves is that they want the right this is the area for Sperlingens Backe. neighbours.” the broader public. “The luxury stores will be located in Bibliotekstan. In the In order to transform today’s fairly straggly Humlegård area, the rents are slightly lower and things are being Kungsgatan into the broad but unique fa- done on a slightly smaller scale. It’s a more forgiving area with shion street on Jens Linderstam’s mind, the various property ow- other elements as well as fashion – there are a few more restau- ners need to unite in their views. rants, for example.” “What’s needed to start with is for everyone to have a unified Jens Linderstam also marks out a larger shopping area, a square vision about this. We’re at a very early stage and these are purely containing Bibliotekstan, Hamngatan from Norrmalmstorg and and simply thoughts at the moment, but I’m pretty sure that eve- to the right of Drottningatan to Kungsgatan. ryone will agree that Kungsgatan has enormous potential that Picture: Liedberg/Pixprovider Niclas “If Bibliotekstan to Humlegårdsgatan is the area for the high- should be put to better use than it currently is.”

#4/2012 fastighetssverige 61 Book your ad for Mipim 2013 – now Call Rolf Andersson: +46 31 604 355

Number 1 2013 is distributed by the end of February. The magazine will also be available at the Mipim fair.