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Press Release Press Release IGI Life Vitality signs Junaid Khan and Hareem Farooq as Brand Ambassadors Karachi, 2019: IGI Life Insurance (A Packages Group Company) has signed up versatile actor and singer Junaid Khan and the multi-talented artist and host, Hareem Farooq as Brand Ambassadors for its newly launched product IGI Life Vitality. “Junaid and Hareem are both strong advocates of keeping fit and adopting a healthy lifestyle, and these values gel perfectly with our brand” commented Dr. Tariq Yar Khan, Country Head of IGI Life Vitality. “Junaid and Hareem are a perfect fit with IGI Life Vitality, as we take on a leadership role in the social and economic development of the communities we serve by helping the people of Pakistan to live healthier and better lives” he added. Junaid Khan is the lead vocalist and song-writer of the rock band “CALL”. Junaid is additionally a major name in Pakistani television having played leading roles in hit TV serials like Bin Roye, Sun Yaara, Ishq Tamasha, Kamzarf to name a few. “I am delighted to be a part of such a dynamic team, and to represent a brand that echoes my values of adopting a healthy lifestyle and calling others to action as well!” said Junaid Khan. “I really believe that keeping fit and taking care of yourself equals to happiness.” Hareem Farooq commented: “Maintaining a healthy lifestyle and focusing on personal wellness is something I really strongly advocate and working with IGI Life Vitality to encourage people to take charge of their personal health is just an obvious extension of my own beliefs” stated film, TV, and theatre actress and producer Hareem Farooq. “I am actually honored to be representing a brand encouraging a healthy lifestyle in Pakistan.” Hareem is the only actress-producer in Pakistan, and being under the age of 30, she has blockbuster projects like Parchi (film), Diyar-e-Dil (TV) and Aangan Terha (theatre) under her belt, along with the honour of hosting numerous award functions globally, as well as the opening ceremony for Pakistan Super League Season 3 in Dubai. The brand ambassador role has been created following the launch of IGI Life Vitality, Pakistan’s first and only life insurance program that is linked to a comprehensive science-backed wellness platform ‘Vitality’, brought to Pakistan in collaboration with the Vitality Group of South Africa. Vitality is a leading behaviour change platform which uses the power of incentives, data and behavioural economics to make people healthier, and enhance and protect their lives. Vitality has achieved global scale through successful partnerships with leading insurers around the world. More than 10 million people in 19 countries engage in the Vitality programme. The programme is based on three main pillars – “Know your Health”, “Improve your Health” and “Enjoy the Rewards”. Customers who participate in IGI Life Vitality will first complete a health questionnaire to determine their “Vitality Age”, an indicator of overall health status and risks. Customers then receive a set of clearly defined personal health goals through the IGI Life Vitality app on their smartphone, which they meet by engaging in a broad range of healthy activities recorded through a smart phone with or without an optional wearable device. Customers are also encouraged to undergo periodic health checks. Each successfully completed activity earns “Vitality points”. The more points they earn, the higher their Vitality status and the greater the rewards. There is a weekly “active reward” for achieving a weekly physical activity target and this takes the shape of either a discounted movie ticket through Easytickets, or a voucher towards a healthy meal ordered from Foodpanda. Customers who buy a Samsung wearable device at 30% discount through the programme are also able to earn back the purchase price over a period of 24 months under the ‘Device Cashback’ benefit, subject only to meeting their monthly physical activity targets. In addition, an annual ‘integrated benefit’ of up to 18% off the premium paid can be earned subject to the customer’s Vitality status at the end of the year. This benefit accrues annually and is paid out at every fifth policy anniversary. The active rewards and the integrated benefit are all guaranteed based upon meeting physical activity / Vitality status targets, and are in addition to the performance of the underlying insurance policy. ~Ends~ Press Release For any additional press or media queries, please do not hesitate to contact us on our details which have been provided within the signature below. Press Contact: IGI Life Vitality Bilal Rashid Head of Marketing [email protected] About IGI Life Insurance (A Packages Group Company) IGI Life Insurance Limited has marked the entry of IGI Financial Services (Part of Packages Group) into the Life Insurance arena through acquisition of controlling shares in American Life Insurance Company (Pakistan) Limited in April 2014. Acquisition by Packages Group makes IGI Life one of a kind life insurance provider in Pakistan as IGI Life’s multinational heritage is now coupled with the experience of Packages group which is one of the most reputed business conglomerates having several joint ventures with leading global brands in the FMCG, Pharmaceutical and Packaging sectors. IGI Life’s current product suite includes Life Insurance plans, Accident & Health Insurance, Employee Benefit Solutions and Takaful products. Please visit: www.igilife.com.pk About Vitality Group Vitality is a leading behaviour change platform which uses the power of incentives, data and behavioural economics to make people healthier and enhance and protect their lives. Vitality has achieved global scale through successful partnerships with leading insurers and the most forward-thinking employers around the world. More than 10 million people in 20 countries engage in the Vitality program. The Vitality Group is responsible for the global expansion of the Vitality Shared-Value Insurance model using the capabilities of Discovery and its network. Vitality was founded 20 years ago by Discovery Limited – a leading financial services company listed on the Johannesburg Stock Exchange. .
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