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Television Introduction Television Introduction Television is one of the most entertainment channels in recent world. LG Corporation is one of the largest electronic product manufacturers in the world, comprised of over 540 companies. It manufactures and markets a wide range of products under the LG brand to enhance and enrich lifestyles all around the globe. LG starts with a desire to create things of value. As hard work and dedication result in one innovative product after another, the fledgling company takes its first steps towards becoming the electronics giant of today. LG was born from a firm commitment to provide superior products to people all over the world. The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed. History The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life. LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics 50-year History 1958 Founded as GoldStar 1960 Produces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners 1995 Renamed LG Electronics Acquires US-based Zenith 1997 World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S.Develops world's first IC set for DTV 1998 Develops world's first 60-inch plasma TV 1999 Establishes LG Philips LCD, a joint venture with Philips 2000 Launches world's first Internet refrigerator Exports synchronous IMT-2000 to Marconi Wireless of Italy Significant exports to Verizon Wireless in U.S. 2001 GSM mobile handset Exports to Russia, Italy, and Indonesia Establishes market leadership in Australian CDMA market Launches world's first Internet washing machine, air conditioner, and microwave oven 2002 Under LG Holding Company system, separates into LG Electronics and LG Corporation Full-scale export of GPRS color mobile phones to Europe Establishes CDMA handset production line and R&D center in China 2003 Enters Northern European and Middle East GSM handset market Achieves monthly export volume above 2.5 million units (July) Top global CDMA producer 2004 EVSB, the next-generation DTV transmission technology, chosen to be the U.S./Canada Industry standard by the US ATSC Commercializes world's first 55" all-in-one LCD TV Commercializes world's first 71" plasma TV Develops world's first Satellite- and Terrestrial-DMB handsets 2005 Becomes fourth-largest supplier of the mobile handsets market worldwide Develops world's first 3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB Phone with time-shift function and DMB notebook computer Establishes LG-Nortel, a network solution joint venture with Nortel 2006 LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5 million units worldwide Develops the first single-scan 60" HD PDP module and 100-inch LCD TV Establishes strategic partnership with UL Acquires the world's first IPv6 Gold Ready logo 2007 Launches the industry's first dual-format, high-definition disc player and drive Launches 120Hz Full HD LCD TV Demonstrated the world-first MIMO 4G-Enabled technologies with 3G LTE Won contract for GSMA's 3G campaign 2008 Introduces new global brand identity: "Stylish design and smart technology, in products that fit our consumer's lives." Posted No.1 spot in US frontloading washers in 5 consecutive quarters Unveiled the world's first Bluetooth headset combined mobile phone Unveiled the world's first Blu-ray network storage Developed the world's first LTE mobile modem chip Recorded over 100 million units of LG air conditioners in accumulated sale About LG Corporate Information Find out about LG’s Vision and the core business domains that enable that vision to become a reality in the marketplace and in the lives of consumers. test text Media Center LG's vision and messge is spreading fast through many channels. Keep up with it all in the Media Center -- from PR to ads to downloadable information. R&D Research & development is the power that drives LG to go on realizing its dreams one after another. Design LG understands the importance of design and our innovation being led by design minded thinking. Career LG allows you to realize your dreams and offers the "Right People" great opportunities for growth. Experience LG Here’s the place to have some fun, show your style, and engage with the global LG Community. TVs LG Electronics has adopted the Life Cycle Assessment [LCA] system for its product development and carries out the development of its eco-products in stages. TVs LG Electronics' Plasma TV is an environmentally friendly TV that has greatly reduced its part-count by adopting a single-scan method during production. Right from the outset, back in the planning and development stage, this innovative television was designed to reduce resource consumption. And many of its components were designed to be recyclable. Coated in non-flammable materials to prevent the leakage of hazardous gases (as in case of fire), this product is also designed to be easy to disassemble-a trait partly intended to facilitate the recycling process. The company has also improved the TV's light efficiency while enhancing the circuit components and designs, and reducing energy consumption. In addition, the company has improved the TV's safety by eliminating the use of hazardous substances such as lead, mercury, cadmium, PBB and PBDE, and the additive DecaBDE. Ecology Plasma TV LG launches worldwide brand management strategy The company will work closely with its global networks to present the brand campaign direction for each subsidiary besides sharing and benchmarking marketing successes to improve global brand campaigns. LG has also set up a management system, LGePR, to manage its global brand campaigns in real time and has rolled out an integrated Brand Communications Guideline and slogan, Life's Good. "We aim to be among the top three consumer electronics manufactures in the world," said K H Kim, President, LG Electronics Middle East and Africa Operations. "Our global public relations mission is to empower the LG brand; we will implement strategies to increase brand recognition and position LG Electronics as a digital convergence leader. LG is a responsible corporate citizen and we will continue to undertake activities that promote sustained exchanges with regional communities." To maintain consistency in its marketing activities, LG will provide a 'single voice' in all its advertising, publicity and events in any region around the world. A brand committee of high-ranking LG officials has been formed to formulate strategies and monitor global brand marketing activities. The company also held its global Brand Communications Forum in Seoul, South Korea from November 22-23, 2004 to share brand strategies and launch its Brand Communications Guideline. Around 180 marketing and PR staff and agency personnel from 39 countries around the world attended the forum where awards were given away in PR, event and advertising categories. LG Electronics Russia won grand prizes in all three divisions. Kim Young-soo, Executive Vice President for LG Electronics' Corporate Communications Team said, "We will launch integrated marketing exercises that combine advertising, events and PR and conduct brand campaigns relevant to individual markets. We will also facilitate competition among global networks in different countries to upgrade our brand marketing campaigns." Headquarter For Audio/Video/TV, Computer Products, Home Appliances U.S.A. Corporate Headquarters 1000 Sylvan Avenue Englewood Cliffs, NJ 07632 Toll Free: (800) 243-0000 Global Operations LG Electronics is playing an active role in the world market with its assertive global business policy. As a result, LG Electronics controls more than 115 operations with over 80,000 employees around the world. LG Electronics is always close at hand. Europe LG House, 250~ 252 Bath Road, Slough, LGEUK(LG Electronics United Berkshire SL1 4DX, United Kingdom United Kingdom Ltd.) Kingdom 44-1753-491-500 Marketing 44-1753-491-500 Office Campus Gasometer Guglgasse LGEAG (LG Electronics 15/4A (5~6F),A-1110, Vienna, Austria Austria GmbH) Austria 43-1-74015-4015 Marketing 43-1-74015-2020 Zlaty Andel, Nadrazni 23/344, 151 34 LGECZ(LG ELECTRONICS Praha 5, Czech Republic Czech CZ, s.r.o.) Republic 42-0234-094-600 Marketing 42-0234-094611 Paris NordⅡ -117 Avenue des Nations BP LGEFS(LG Electronics 59372 Villepinte 95942 Roissy CDG Cedex France S.A.R.L) France 33-1-4989-8949 Marketing 33-1-4989-8809 Jakob Kaiser Str 12, 47877 Willich, LGEDG (LG Electronics Germany Deutschland GmbH) Germany 49-2154-492-0 Marketing 49-2154-42-8799 1. Ethnarhou Makariou str., Delta Palaio Faliro, PO Box 77331, 175-01, Faleo LGEHS(LG Electronics Paliro, Athens, Greece
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