2020 MEDIA KIT 2020 Bassmaster National Advertising Rates

515,000 RATE BASE 9x/year RATEFREQUENCY BASE: 500,000 FREQUENCY: 9x/year

PREMIUM POSITIONS Bassmaster Magazine Launched in 1968 as the Cover 2 Spread $106,570 Cover 3 $54,530 membership magazine of the The Worldwide Authority On Bass Bass Anglers Sportsman Classic Preview 2019 Cover 4 $59,480 Society, Bassmaster is the 4-COLOR ultimate authority on for anglers of every skill Full Page $49,570 level. Each issue is a must-read 2⁄3 $37,190 for a broad community of 1⁄2 $32,230 fishing enthusiasts covering 1⁄3 $22,320 topics such as: Classic • How-to BLACK & WHITE • The latest new gear options Conjecture Full Page $33,880 and gear overviews ◗ 5 Patterns That 2 Should Win p. 22 ⁄3 $25,410 • Suggestions of the best ◗ The River Of 1⁄2 $22,020 places to fish Dreams p. 30 ◗ Dance On The 1⁄3 $15,260 • Interviews with pro anglers Tennessee p. 38 • The science behind fishing Frequency 3x 6x 9x and more Lester’s Curious Dock Pattern p. 68 Meet The Elites p. 52 Discounts 3% 6% 9%

All orders are noncancellable after closing date. No penalty for ads that bleed. 2020 Bassmaster Advertising Due Dates

Gatefold/ Advertising Ad Material Begin Estimated Gimmick Inserts Due Closing Due Mailing In-Home (Start) Confirmation Jan/Feb 10/22/19 11/20/19 11/22/19 12/02/19 12/26/19 01/04/20 Classic Preview 12/03/19 01/02/20 01/06/20 01/17/20 02/07/20 02/15/20 March 12/24/19 01/23/20 01/27/20 02/07/20 02/28/20 03/07/20 April 01/14/20 02/13/20 02/18/20 02/28/20 03/20/20 03/28/20 May 02/18/20 03/19/20 03/23/20 04/03/20 04/24/20 05/02/20 June 03/17/20 04/16/20 04/20/20 05/01/20 05/22/20 05/30/20 July/Aug 04/14/20 05/14/20 05/18/20 05/29/20 06/19/20 06/27/20 Sept/Oct 06/16/20 07/16/20 07/20/20 07/31/20 08/21/20 08/29/20 Nov/Dec 08/18/20 09/17/20 09/21/20 10/02/20 10/23/20 10/31/20 Publication Trim Size: 7.875" X 10.5" | Perfect Bound | Inserts jog to the foot

Bleed Ads No penalty for ads that bleed.

SPREAD* 1⁄2 HORIZONTAL SPREAD* FULL PAGE

Bleed: 16” x 10.75” Bleed: 16” x 5.5” Bleed: 8.125” x 10.75” Trim: 15.75” x 10.5” Trim: 15.75” x 5.25” Trim: 7.875” x 10.5” Live Area: 15.25” x 10” Live Area: 15.25” x 5.5” Live Area: 7.375” x 10” Non-Bleed: 15.25” x 10” Non-Bleed: 15.25” x 5.5” Non-Bleed: 7.375” x 10”

2⁄3 VERTICAL PAGE 1⁄2 HORIZONTAL PAGE 1⁄3 VERTICAL PAGE

Bleed: 5.25” x 10.75” Bleed: 8.125” x 5.5” Bleed: 2.75” x 10.75” Trim: 5” x 10.5” Trim: 7.875” x 5.25” Trim: 2.5” x 10.5” Live Area: 4.625” x 9.75” Live Area: 7” x 4.875” Live Area: 2.125” x 9.75” Non-Bleed: 4.625” x 9.75” Non-Bleed: 7” x 4.875” Non-Bleed: 2.125” x 9.75”

Non-Bleed Ads

1⁄2 PAGE ISLAND 1⁄3 PAGE HORIZONTAL 1⁄3 SQUARE PAGE

Trim: 4.625” x 7.375” Trim: 7” x 3.25” Trim: 4.625” x 4.875”

*Live areas include total area + .5” gutter (applies to full and 1⁄2 horizontal spreads.) 2020 Bassmaster Editorial Calendar

JANUARY/FEBRUARY

Editorial focus: Advanced tactics for catching winter bass

CLASSIC PREVIEW*

Editorial focus: 50 Bassmaster Classics Special section: Bassmaster Classic Preview *Bonus distribution at Bassmaster Classic

MARCH

Editorial focus: Outsmarting springtime bass; fishing the spawn

APRIL

Editorial focus: the shallows and staging areas; topwater fishing

MAY

Editorial focus: Bassmaster Classic Recap

JUNE

Editorial focus: Pre-summer patterns and lures Special section: A focus on kayaking for bass

JULY/AUGUST

Editorial focus: Bassmaster’s 100 Best Bass Lakes

SEPTEMBER/OCTOBER

Editorial focus: All about the baits and tactics that dominate in fall

NOVEMBER/DECEMBER

Editorial focus: Intercepting bass as the water cools Special section: 2020 Elite Series Angler of the Year and Elite Series season recap

Please Note: Our editorial calendar is subject to change. 2020 B.A.S.S. Times National Advertising Rates

100,000 SUBSCRIBERS 12x/year FREQUENCY

B.A.S.S. Times Magazine PREMIUM POSITIONS Cover 2 Tabloid Page $18,940 First published in 1989, Cover 3 Tabloid Page $18,940 B.A.S.S. Times offers news Cover 4 Tabloid Page $20,300 and information written 4-COLOR and edited for serious bass Hartman Tabloid Page $18,290 anglers. Each monthly issue Tabloid 1⁄2 $13,550 storms to 1 contains a mixture of how- Tabloid ⁄3 $10,580 to articles and news about victory at Magazine Page $13,550 Magazine 2⁄3 $10,160 tournaments, B.A.S.S. Nation Guntersville Magazine 1⁄2 $8,820 and conservation issues. Magazine 1⁄3 $6,100

BLACK & WHITE Frequency Discounts Tabloid Page $14,750 1 3x 3% Tabloid ⁄2 $10,920 Tabloid 1⁄3 $8,570 6x 6% Magazine Page $10,920 9x 9% mistakes Magazine 2⁄3 $8,200 8crankers make 12x 12% Magazine 1⁄2 $7,100 Magazine 1⁄3 $4,920

All orders are noncancellable after closing date. No penalty for ads that bleed. 2020 B.A.S.S. Times Advertising Due Dates

Gatefold/ Advertising Ad Material Begin Estimated Gimmick Closing Due Mailing In-Home (Start) Confirmation Jan 10/22/19 11/25/19 12/02/19 12/26/19 01/04/20 Feb 11/12/19 12/18/19 12/20/19 01/24/20 02/01/20 March 12/10/19 01/17/20 01/22/20 02/17/20 02/25/20 April 01/14/20 02/21/20 02/25/20 03/27/20 04/04/20 May 02/11/20 03/20/20 03/24/20 04/24/20 05/02/20 June 03/17/20 04/17/20 04/21/20 05/22/20 05/30/20 July 04/14/20 05/15/20 05/19/20 06/19/20 06/27/20 Aug 05/19/20 06/19/20 06/23/20 07/24/20 08/01/20 Sept 06/09/20 07/17/20 07/21/20 08/21/20 08/29/20 Oct 07/14/20 08/21/20 08/25/20 09/25/20 10/03/20 Nov 08/11/20 09/18/20 09/22/20 10/23/20 10/31/20 Dec 09/08/20 10/16/20 10/20/20 11/19/20 11/28/20 Publication Trim Size: 10.5" X 13.75" Saddle stitch | Inserts jog to the foot | Self Cover

Bleed Ads No penalty for ads that bleed.

TABLOID SPREAD* TABLOID

Bleed: 21.25” x 14” Bleed: 10.75” x 14” Trim: 21” x 13.75” Trim: 10.5” x 13.75” Live Area: 20.5” x 13.25” Live Area: 10” x 13.25” Non-Bleed: 20.5” x 13.25” Non-Bleed: 10” x 13.25” Non-Bleed Ads

1 1 TABLOID 1⁄2 SPREAD HORIZONTAL* TABLOID 1⁄2 PAGE HORIZONTAL TABLOID ⁄3 PAGE HORIZONTAL TABLOID ⁄3 PAGE VERTICAL

Trim: 20.25” x 6.5” Trim: 9.75” x 6.5” Trim: 9.75” x 4.375” Trim: 3.125” x 12.875”

MAGAZINE SPREAD* MAGAZINE PAGE MAGAZINE 2⁄3 PAGE VERTICAL MAGAZINE 1⁄2 PAGE ISLAND

Trim: 15.75” x 10.5” Trim: 7.875” x 10.5” Trim: 4.625” x 9.75” Trim: 4.625” x 7.375”

MAGAZINE 1⁄2 PAGE HORIZONTAL MAGAZINE 1⁄3 PAGE VERTICAL MAGAZINE 1⁄3 PAGE HORIZONTAL MAGAZINE 1⁄3 PAGE SQUARE

Trim: 7” x 4.875” Trim: 2.125” x 9.75” Trim: 7” x 3.25” Trim: 4.625” x 4.875”

*Live areas include total area + .5" gutter (applies to Tabloid Spread, Tabloid 1/2 Spread Horizontal and Magazine Spreads.) 2020 B.A.S.S. Times Editorial Calendar

JANUARY MAY SEPTEMBER • Targeting shallow bass when it’s frigid • Identifying frog-fishing hot spots • Predicting fall migration patterns outside • Follow-up baits for missed topwater • Must-have lipless baits for fall • 2019 B.A.S.S. Nation Championship strikes • July 2020 tournaments • 2020 Bassmaster Classic • Other March 2020 tournaments OCTOBER FEBRUARY • Reading the conditions to know when • Looking for a personal-best big bass JUNE fish will be schooling during prespawn • Magnum mini-baits (Magnum • August 2020 tournaments • 2019 Bassmaster Team Championship shaky head, Mega-Damiki rig, etc.) • The return of the Carolina rig NOVEMBER MARCH (PRE-CLASSIC)* • April 2020 tournaments • Slowing your crankbait retrieve for • Four Classic angler profiles cold water • Classic competitors, complete list JULY • B.A.S.S. Nation Championship preview with profiles • Step-by-step fizzing instructions for • September 2020 tournaments • Bassmaster Classic Outdoors Expo deepwater fish preview • How the pros stay hydrated and safe DECEMBER • January 2020 tournaments from the summer sun • Tips for frigid fishing *Bonus distribution at Bassmaster • May 2020 tournaments • Holiday gift ideas Classic • The lost art of fishing a jigging spoon AUGUST • October 2020 tournaments APRIL • Transitioning your tackle from • Picking off late spawners summer to fall Please Note: Our editorial calendar is • Enticing sluggish postspawn bass • Finding pressured bass that left subject to change. • February 2020 tournaments the ledges • Product spotlight from ICAST 2020 • June 2020 tournaments 2020 Bassmaster & B.A.S.S. Times Ad Specifications

B.A.S.S. FTP INSTRUCTIONS ■ Copy the following Web address into your A GUIDE TO BASSMASTER Web browser address bar: http://bit.ly/bass-ads MEASUREMENTS ■ Fill in ALL the required fields. ■ Select the “+ add” icon and then choose your file(s) to upload. BLEED ■ Select Upload. An additional .125" of artwork used ■ After the uploading is complete, close the for trimming browser window. TRIM ■ Please send an email to April Phillips, Final size of page

[email protected], stating that your LIVE AREA GUIDE ad has been posted. Keep live matter .25" inside trim dimensions AD GUIDELINES on all sides NON-BLEED ■ CMYK (no spot color or RGB) An ad that fits inside ■ 300 dpi the Live Area and is surrounded by space ■ Hi-res PDF files with images and fonts embedded ■ Contain crop marks and bleeds set to .125” offset ■ Preflight all PDFs ■ B.A.S.S. no longer accepts: Quark files, tiffs, jpegs, SHIP TO: font files B.A.S.S. Publications ■ Spread Ads: Keep live matter .25” away from either 3500 Blue Lake Dr., Suite 330 side of center or .5” total across the gutter. Birmingham, AL 35243 Attn: April Phillips Phone: (205) 313-0947 Email: [email protected] 2020 B.A.S.S. Contacts

TIM SULLIVAN SUSAN SUTTON The Power of the Chief Revenue Officer Director of Sales Development Bassmaster Brand: 205-313-0939 & Marketing Reaching 19MM consumers — from [email protected] 205-313-0938 the everyday angler to the avid pro — [email protected] Bassmaster is the source for bass fishing BILL SYRETT across the globe. Rich in legacy, Bassmaster Director of Sales, Central & East LAURA RUSH advances the sport through advocacy, 770-367-6622 Sales Development Director, outreach and an expansive tournament [email protected] Digital & Television structure while connecting directly with 205-313-0934 the passionate community of bass anglers TIM CARINI [email protected] through our 360º media outlets — magazines, Sales Director, Endemics television, radio, website and social media. Offering real-time coverage of the events 631-807-6309 APRIL PHILLIPS in a variety of platforms, Bassmaster hosts [email protected] Production & Senior Marketing an expansive tournament circuit for all ages Manager and abilities which culminates with the MARY KATHRYN THOMAS 205-313-0947 annual Bassmaster Classic® — the world Account Manager, Southwest & West [email protected] championship of bass fishing. Fifty years 205-313-0958 of bass fishing expertise has positioned [email protected] Bassmaster as the leader of all things bass fishing — the places, the tools, the techniques, the fish, the tournaments and conservation. MARKETPLACE: Our shopper For details, contact: section in every issue of Bassmaster KATIE HAGAN and B.A.S.S. Times is an opportunity MarketPlace Manager to promote your brand to avid 251-802-4994 fishermen at a rate you can afford. [email protected].