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Home Appliance Chinese Home Appliance Industry and Market, December 2014

Chinese Home Appliance Shipment Volume, December 2013 - December 2014 Chinese Home Appliance Sales Volume, December 2013 - December 2014 Chinese Washing Machine Sales Volume Ranking, December 2013 - December 2014 Chinese Refrigerator Sales Volume Ranking, December 2013 - December 2014 Chinese Air Conditioner Sales Volume Ranking, December 2013 - December 2014 Chinese TV Sales Volume Ranking, December 2013 - December 2014 Chinese Washing Machine Product Sales Volume Ranking by Model, December 2014 Chinese Refrigerator Product Sales Volume Ranking by Model, December 2014 Chinese Air Conditioner Product Sales Volume Ranking by Model, December 2014 Chinese TV Product Sales Volume Ranking by Model, December 2014 Chinese Home Appliance Export Volume and Value, November 2014 Chinese Home Appliance Import Volume and Value, November 2014 Research Scope & Definitions

By Catherine Hung NASTL14102701 Document Code: MCSTL120808123810 Publication Date: January 2015 Check out MIC on the Internet! http://mic.iii.org.tw

© Copyright 2015 Market Intelligence & Consulting Institute The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness. Chinese Home Appliance Industry and Market

Shipment Volume Back to Index

Chinese Home Appliance Shipment Volume, December 2013 - December 2014 Unit: Thousand December January February March April May June July August September October November December Washing Machine Refrigerator Air Conditioner TV Total Volume Monthly Growth Source: National Bureau of Statistics of China, compiled by MIC, January 2015

50,000 Thousand Units 50%

45,000 40%

40,000 30% 35,000 20% 30,000 10% 25,000 0% 20,000 -10% 15,000

10,000 -20%

5,000 -30%

0 -40% December January February March April May June July August September October November December

Washing Machine Refrigerator Air Conditioner TV Monthly Growth

Sales Back to Index

Chinese Home Appliance Sales Volume, December 2013 - December 2014 Unit: Thousand December January February March April May June July August September October November December Washing Machine Refrigerator Air Conditioner TV Total Volume Monthly Growth Source: State Information Center of China, compiled by MIC, January 2015

50,000 Thousand Units 50%

45,000 40%

40,000 30% 35,000 20% 30,000 10% 25,000 0% 20,000 -10% 15,000 10,000 -20% 5,000 -30% 0 -40% December January February March April May June July August September October November December Washing Machine Refrigerator Air Conditioner TV Monthly Growth

Vendor Ranking Back to Index

Chinese Washing Machine Sales Volume Ranking, December 2013 - December 2014 1 2 3 4 5 6 7 8 9 10 2013 December Haier Littleswan HF-Sanyo Siemens Midea Panasonic XiaoYa Samsung LG Panda Hisense Share (%) 29.51% 17.93% 8.28% 7.03% 6.98% 6.41% 3.20% 2.90% 2.77% 2.23%

2014 January Haier Littleswan HF-Sanyo Siemens Panasonic Midea LG Panda Samsung XiaoYa Royalstar Share (%) 30.57% 16.01% 9.32% 6.76% 6.70% 6.18% 3.60% 3.54% 3.50% 2.60%

February Haier Littleswan HF-Sanyo Midea Panasonic Siemens XiaoYa Royalstar Samsung LG Panda Share (%) 28.49% 15.36% 9.38% 6.99% 5.51% 4.97% 4.68% 3.83% 3.07% 2.80%

March Haier Littleswan HF-Sanyo Siemens Midea Panasonic Royalstar Samsung LG Panda XiaoYa Share (%) 27.59% 15.52% 9.35% 7.87% 6.55% 5.79% 4.50% 3.70% 3.67% 3.62%

April Haier Littleswan Siemens HF-Sanyo Panasonic Midea Samsung Royalstar LG Panda XiaoYa Share (%) 26.17% 15.03% 12.52% 8.86% 6.22% 5.20% 4.73% 4.45% 3.74% 2.74%

May Haier Littleswan HF-Sanyo Siemens Panasonic Midea Samsung Royalstar LG Panda XiaoYa Share (%) 27.59% 16.38% 9.49% 8.72% 6.35% 5.78% 4.43% 4.28% 3.66% 3.34%

June Share (%)

July Share (%)

August Share (%)

September Share (%)

October Share (%)

November Share (%)

December Share (%) Source: State Information Center of China, compiled by MIC, January 2015

Chinese Refrigerator Sales Volume Ranking, December 2013 - December 2014 1 2 3 4 5 6 7 8 9 10 2013 December Haier Ronshen Midea Siemens MeiLing Electrolux Hisense New-fly Samsung Xingxing Share (%) 31.67% 10.64% 10.07% 8.58% 8.52% 4.42% 4.38% 3.70% 3.58% 3.25%

2014 January Haier Midea Ronshen MeiLing Siemens New-fly Hisense Electrolux Samsung Panasonic Share (%) 32.83% 11.08% 10.21% 9.39% 6.11% 4.74% 4.70% 4.51% 3.31% 1.96%

February Haier Midea Ronshen MeiLing Electrolux Hisense Siemens New-fly Skyworth Samsung Share (%) 26.18% 12.35% 11.21% 9.41% 6.09% 5.46% 4.86% 4.33% 3.59% 2.89%

March Haier Midea Ronshen MeiLing Siemens Electrolux Hisense New-fly Samsung Skyworth Share (%) 29.49% 11.63% 10.04% 8.49% 7.01% 6.47% 5.34% 3.87% 3.79% 1.98%

April Haier Midea Siemens Ronshen MeiLing Electrolux Samsung Skyworth New-fly Bosch Share (%) 28.38% 10.84% 9.95% 9.75% 7.62% 5.30% 4.62% 4.33% 3.52% 2.30%

May Haier Midea Ronshen MeiLing Siemens Electrolux Hisense New-fly Samsung ShangLing Share (%) 26.46% 11.82% 10.90% 9.21% 6.59% 5.57% 5.42% 4.71% 3.56% 2.14%

June Share (%)

July Share (%)

August Share (%)

September Share (%)

October Share (%)

November Share (%)

December Share (%) Source: State Information Center of China, compiled by MIC, January 2015

Chinese Air Conditioner Sales Volume Ranking, December 2013 - December 2014 1 2 3 4 5 6 7 8 9 10 2013 December Gree Midea Haier Electrolux Hisense Aux Mitsubishi TCL Chigo Kelon Share (%) 34.76% 21.25% 11.64% 4.70% 4.37% 3.93% 3.87% 3.63% 3.50% 2.12%

2014 January Gree Midea Haier Electrolux Mitsubishi TCL Aux Hisense Chigo Daikin Share (%) 34.33% 17.15% 12.01% 6.00% 5.40% 4.65% 4.20% 4.18% 3.36% 2.92%

February Gree Midea Haier Electrolux TCL Hisense Aux Mitsubishi Chigo Kelon Share (%) 28.39% 19.54% 11.69% 9.24% 6.27% 4.48% 4.39% 3.87% 3.45% 2.81%

March Gree Midea Haier Electrolux Hisense Aux TCL Chigo Kelon Mitsubishi Share (%) 37.01% 20.40% 12.83% 6.22% 4.39% 4.05% 3.89% 3.19% 2.26% 2.25%

April Gree Midea Haier Electrolux Mitsubishi TCL Hisense Aux Chigo Changhong Share (%) 37.08% 18.96% 10.75% 5.36% 4.83% 4.32% 4.17% 3.45% 2.77% 2.28%

May Gree Midea Haier Electrolux TCL Hisense Aux Chigo Changhong Mitsubishi Share (%) 30.39% 20.34% 12.23% 7.17% 5.38% 4.92% 4.71% 3.46% 3.25% 3.24%

June Share (%)

July Share (%)

August Share (%)

September Share (%)

October Share (%)

November Share (%)

December Share (%) Source: State Information Center of China, compiled by MIC, January 2015

Chinese TV Sales Volume Ranking, December 2013 - December 2014 1 2 3 4 5 6 7 8 9 10 2013 December Skyworth Hisense TCL Changhong Konka TONFANG Sharp Haier Sanyo Sony Share (%) 14.08% 13.63% 11.54% 10.63% 9.82% 7.40% 7.30% 6.65% 6.19% 5.61%

2014 January Hisense Changhong TCL Skyworth Samsung Konka Sanyo Sharp Haier Sony Share (%) 13.22% 11.39% 11.20% 9.86% 9.17% 9.01% 8.69% 7.43% 7.35% 5.61%

February Sanyo Hisense TCL Changhong Skyworth Samsung Konka Sharp Haier Sony Share (%) 15.25% 13.54% 10.10% 10.00% 9.85% 8.61% 8.01% 7.69% 6.52% 3.28%

March Hisense Sanyo Samsung Skyworth TCL Konka Sharp Changhong Haier Sony Share (%) 14.84% 11.93% 10.62% 10.39% 8.55% 8.53% 8.27% 8.20% 7.64% 4.27%

April Hisense Samsung Skyworth Sanyo Sharp Changhong TCL Konka Sony Haier Share (%) 12.13% 11.30% 11.28% 10.06% 10.03% 9.17% 8.56% 8.40% 7.06% 6.07%

May Hisense Konka Samsung Sanyo Changhong Skyworth TCL Sharp Haier Sony Share (%) 11.16% 11.15% 10.29% 10.06% 9.57% 9.43% 8.67% 8.44% 7.81% 6.50%

June Share (%)

July Share (%)

August Share (%)

September Share (%)

October Share (%)

November Share (%)

December Share (%) Source: State Information Center of China, compiled by MIC, January 2015

Model Ranking Back to Index

Chinese Washing Machine Product Sales Volume Ranking by Model, December 2014 1 2 3 4 5 6 7 8 9 10 Full Automatic Tumbling-Box Vendor Haier Model XQG70-B1226A Share (%) 1.55% Average Price (RMB) 4,048 Full Automatic Pulsator Vendor Haier Model MS70-BZ1528 Share (%) 2.31% Average Price (RMB) 3,310 Semi Automatic Pulsator Vendor Aucma Model XPB90-2155S Share (%) 1.44% Average Price (RMB) 743 Source: Respective companies, compiled by MIC, January 2015

Chinese Refrigerator Product Sales Volume Ranking by Model, December 2014 1 2 3 4 5 6 7 8 9 10 Freezer Vendor Roshen Model FCD-270SE Share (%) 2.42% Average Price (RMB) 1,904 Traditional Vendor Haier Model LC-120K Share (%) 1.79% Average Price (RMB) 2,985 Side-by-side Vendor Haier Model BCD-626WADCJ Share (%) 2.34% Average Price (RMB) 8,419 Source: Respective companies, compiled by MIC, January 2015

Chinese Air Conditioner Product Sales Volume Ranking by Model, December 2014 1 2 3 4 5 6 7 8 9 10 Cabinet Style Vendor Gree Model KFR-50579FNAA-A3 Share (%) 1.76% Average Price (RMB) 5,702 Hanging Style Vendor Electrolux Model EAW35FD13BA1 Share (%) 1.38% Average Price (RMB) 1,854 Source: Respective companies, compiled by MIC, January 2015

Chinese TV Product Sales Volume Ranking by Model, December 2014 1 2 3 4 5 6 7 8 9 10 LCD Vendor Konka Model LED40F1500C Share (%) 1.31% Average Price (RMB) 1,894 Source: Respective companies, compiled by MIC, January 2015

Exports & Imports Back to Index

Chinese Home Appliance Export Volume and Value, November 2014 Unit: Thousand Units/US$ Million Export Volume Export Value Cumulative Export Volume Cumulative Export Value YoY Growth (Volume) YoY Growth (Value) Air Conditioner Washing Machine Compression Refrigerator Other Refrigerator Freezer Air Conditioner Compressor Refrigerator Compressor Source: China Customs, compiled by MIC, January 2015

Chinese Home Appliance Import Volume and Value, November 2014 Unit: Thousand Units/US$ Million Import Volume Import Value Cumulative Import Volume Cumulative Import Value YoY Growth (Volume) YoY Growth (Value) Air Conditioner Washing Machine Compression Refrigerator Other Refrigerator Freezer Air Conditioner Compressor Refrigerator Compressor Source: China Customs, compiled by MIC, January 2015

Appendix Back to Index

Research Scope This research focuses on Chinese home appliance market, including washing machine, refrigerator, air conditioner, and LCD TV

The research is conducted based on primary data obtained through interviews and secondary information collected from shipment and sales data publicly disclosed by Chinese leading home appliance branded vendors and channel distributors

Companies Covered Aux, Bosch, Changhong, Chigo, Daikin, Electrolux, Galanz, Gree, Haier, HF-Sanyo, Hisense, Kelon, Konka, LG Panda, Littleswan, MeiLing, Midea, Mitsubishi, New-fly, Panasonic, Ronshen, Samsung, Sanyo, Sharp, Siemens, Skyworth, Sony, TCL, Tongfang, XiaoYa, Xingxing, Xinle

Product Definitions White Goods Major household appliances (as washing machine, refrigerator, and air conditioner) that are typically finished in white enamel.

Washing Machine A washing machine is a machine to wash laundry, such as clothing and sheets. The term is mostly applied only to machines that use water as opposed to dry cleaning or ultrasonic cleaners. Washing entails immersing, dipping, rubbing, or scrubbing in water usually accompanied by detergent, or bleach. The simplest machines may simply agitate clothes in water; automatic machines may fill, empty, wash, spin, and heat in a cycle. Most washing machines remove substantial amounts of water from the laundry at the end of a wash cycle, but do not completely dry it.

Refrigerator A refrigerator (colloquially fridge) is a common household appliance that consists of a thermally insulated compartment and a heat pump (mechanical, electronic, or chemical) that transfers heat from the inside of the fridge to its external environment so that the inside of the fridge is cooled to a temperature below the ambient temperature of the room. Refrigeration is an essential food storage technique in developed countries. Lower temperatures in a confined volume lowers the reproduction rate of bacteria, so the refrigerator reduces the rate of spoilage.

Air Conditioner An air conditioner is a major home appliance, system, or mechanism designed to change the air temperature and humidity within an area (used for cooling and sometimes heating depending on the air properties at a given time). The cooling is typically done using a simple refrigeration cycle, but sometimes evaporation is used, commonly for comfort cooling in buildings and motor vehicles.

LCD TV LCD TVs are defined as televisions employing TFT (Thin Film Transistor) LCD panel technology that can receive analog or digital broadcast signals and produce images