SCIENCE OUTREACH Final Report Kallirroi Pouliadou Madyana Torres Regimantas Vegele

01 ABSTRACT METHODS &OVERVIEW

The goal of this project was to design a service to achieve Our team leveraged Contextual Inquiry and Participatory Science Outreach for the Climate Impact Research Centre Design, ethnographic research techniques that emphasize what people do and why they do it. During Contextual region is of high importance, as changes in the climate can Inquiry, we have learned from visitors of Abisko, using clearly be foreseen and monitored in a polar environment. and other artifacts) as prompts for conversation and learning destroyed by visitors because of ignorance or curiosity. We to represent how they feel and how they think. During aimed to trigger the visitors’ curiosity, cultivate knowledge Participatory Design, we have learned from CIRC researchers and promote action that will have an impact in their daily in the context of their work environment, using stakeholder lives. Using ethnographic research, we managed to identify maps and visitor journey maps as prompts for conversation the different types of visitors of Abisko and understand their needs. Moreover, through interviews and observations their day to day activities. we managed to understand the values of such a pursue for researchers and other stakeholders. We user-tested might help shape the science outreach in Abisko. We are concepts with different means of engagement with the end interested in how we can use interactive services to change user in focus. This report presents a service as an approach to communicate the research to the visitors of Abisko, with a factors of human behaviour). focus on families that are seeking for activities alternative to This part of the document describes why it is necessary to outdoor sports. A hiking experience, an exhibition at Naturum trigger curiosity, cultivate knowledge and promote change and tangible artefacts reveal the story of researchers in the arctic environment of Abisko. argument for active science outreach from the visitor point of view. Our insight statements are used to drive the design of a new playful and interactive service.

02 03 RESEARCH FRAMING & PERSONA FINDINGS RESEARCHERS

1/ First contact and Fight for time 4/ Manifest a positive outlook Having met the researchers of Climate Impacts Research Engaging in a non-politicised discussion about climate frame our main task of science outreach. contact with the tourists would make CIRC more noticeable change could lead to a more ‘productive outcome’. Different We saw the researchers as individuals who have a personal and spark curiosity. Furthermore, engaging visitors in their opinions should be encouraged and allowed, since investment in their research and have a lot of passion for natural activities might help avoid the need for additional questioning is seen as a measure of “good outreach”. There what they do. time planning from the tourist side. is a good way to talk about environmental awareness. That can be achieved through a celebration of science rather than rage against climate change.

“ If I never had to leave here I wouldn’t care. Yesterday I was 2/ Playful tangible interactions 6/ Stay true to the idea, but simplify the on top of the mountains snow-shoeing all day. Snowshoeing, information trail-running, skiing, biking... I mean, it’s fantastic. I mean, it’s Interactions that are ‘alive’ allow a dialogue between people, fantastic. When I was doing this work in Lund I had to to building a closer relationships with the subject matter and Simplicity of information is key to communicating research, other places that were nice, but here... the adventure starts as creating a passion for it. It is also easier to bridge different “if you can communicate it to children, everyone else will perspectives and discussions through tangible interactions understand it.” support up in the mountains all over. To me, honestly, it doesn’t as well as engage someone. matter how shitty the weather is, that day is still better than any in it all the time. I think that you have to have love of science of course and the love of the outdoors to do this work.” 3/ Promote collective intelligence 5/ A synergy between intellect & emotion

A ‘safe’ environment for differing ideas is essential. Visitors Facilitating an environment where personal stories can be should not feel insecure about their level of knowledge. This created is essential, since those stories are remembered and KEITH LARSON could be achieved through building personal relationships retold. Emotion and intellect in equal measures. Reaching Abisko CIRC Research engineer. or creating ‘group knowledge’, which would enable trust and soul is effective. This created sense of ownership for their stories would lead to empowering the visitors to take action or group intelligence that emerges from the collaboration, for positive ‘change’. collective efforts, and competition of many individuals).

04 RESEARCH VISITORS

exploration and raising interest, they are not always enough, since “There are different kinds of guests and they have a Abisko and especially aurora is just a bucket-list item. As different kind of knowledge about the area and different one of our interviewees described them, “I didn’t think there kinds of knowledge about environmental issues. You can would be so many people here just for the northern lights. look at it in different ways, what is more important to have Tourist from Germany). These visitors come from places like Australia, New Zeland, Canada, US, China, Taiwan, they people that are interested and good at meeting other people. usually stay for 1-3 days and do small walks in the area. And I can’t choose one or the other, but knowledge without The age might differ and the one’s who come in families having the interest and possibility to meet other people.. then it’s useless. You really need to have both, and both “They come to the Naturum and say - is it safe for me to walk outside the buildings. I almost laugh at it, but to me it’s curiosity and interest in knowledge might lead to gathering perfect because they ask and they don’t know, so I say it’s depth. An urgent need to understand things in depth is of The second category is Amateur tourists, who might enormous value. We would like to propose a design scheme book a trip for themselves and have an interest in a more of a personal transformation, which would involve the steps active . They might go hiking, snow-shoeing or simply walking, because “it’s quiet here and you have space would lead to more actionable measures. “The more people and friendly people and it’s so quiet here, even though it’s know, the more they can demand… and we are getting a more active society if people know more about it [research].” Switzerland). The third category - professional tourists, experienced hikers who might be visiting Abisko not for action, we can expect the society to change. with friends. They are mostly Swedish and have knowledge about nature and the surroundings. They usually distinguish between themselves and ‘Real tourists’ as in Sonja’s case. They love the ‘rough’ life of the outdoors “If you’re out and have no internet or telephone, you just check the weather the value of such outreach might be inside the community. curious person you get to experience lots of different kinds And furthermore, what value could this community bring Tourist from ), nevertheless, they also enjoy a bit of back to the researchers at CIRC and Abisko. Curiosity is a quality related to inquisitive thinking such luxury at the end of their tough activities, “...to have a shower as exploration, investigation, and learning, evident by and a sauna and a nice breakfast. It’s quite expensive, but it’s The idea of curiosity has been brought up several times observation in human and many animal species. The term during our research by scientists at CIRC, “One of the can also be used to denote the behavior itself being caused from Sweden). by the emotion of curiosity. As this emotion represents Having met the visitors, researchers and locals in Abisko we visiting abisko and meeting their curiosity. What can we a thirst for knowledge, curiosity is a major driving force have posed ourselves a question of what the what the science outreach in Abisko for these people be like, as well as what Giesler, Abisko CIRC station manager), ”if you’re a naturally 06 IDEATION

We decided to focus on the average visitor family in Abisko. SINCO LAB

In one of our interviewees words, “When people are here, these Our ideation started with an introduction to the SINCO are people that might actually in some way be connected, Lab from the University of Rovaniemi presented by Satu whether it be through the government or corporations, Miettinen and Mira Alhonsuo. This included brainstorming or private philanthropy and that’s incredibly important. with Customer Journey maps and video prototyping. Everybody should be an ambassador for science. We take During the Customer Journey maps, we chose families to for granted learning to read, learning to write, but how about be our target group, as we intended to explore opportunities having a basic understanding of ecology? Can you imagine for different age groups. We mapped the current experience that everybody on this planet who received an education had of personas that we developed from the research phase. At a basic understanding of ecology? We world would be a much the end of our presentation, we received feedback from other different place, wouldn’t it? This creates the opportunity teams, which was gathered as a group of opportunities and a to reach out to those people, where otherwise those people group of challenges. After all teams had presented, we were wouldn’t be accessible. The people that just go to shopping asked to create four bigger groups with collected insights of streets in Paris, London, who come here to see the northern opportunities and challenges. That gave us enough material lights. You don’t have to change everybody to change the to ideate for the prototyping phase. world, right? Changing the world works one person at a The concept that we came up with was ‘Science ’, a package for a family with a teenager. A ‘science see the need to reach out to everyone, no matter what the preacher’ is visiting the family at their residence and discusses the opportunity for them to travel to Abisko and general curiosity about nature) might lead to self-motivating receive ‘green points’. Touchpoints of the service include a and following-up additional knowledge, which might then dinner with a researcher, a kit, hikes in the nature with an be pursued by a need for change and action. We can link educational purpose, a photo-booth that acts as a journal of their activities and rooms of the decorated with a investigating phenomena acquiring new knowledge correcting and The SINCO lab was an exploration of a concept at an integrating previous knowledge early stage in a recreated environment with projection and materials such as fabric and foam noodles. It helped us within the concept. A few of these we maintained and looked event to celebrate science in Abisko. We approached it as a more into on later stages. STORYTELLING WORKSHOP platform that allows the researchers to focus on their project throughout the whole year. To achieve that, we wanted to manage the time they would interact with visitors. A two days storytelling workshop facilitated by Mattias Löw guided us further into the ideation phase. Our main goal trigger the visitor’s curiosity. At the same time, knowledge would be shared through meetings with researchers and are needed to communicate a concept. activities customised for different age groups. Throughout the rest of the year, various events would promote the festival pitch an idea for the project. Our concept was an annual while their frequency and length would decrease by time. 08 IDEATION IDEATION WORKSHOP

To generate ideas as well as test our latest one, we decided to organize a workshop with UID students. We presented a for scientists and visitors meet to translate information to map of Abisko, recreated with LEGO blocks and guided them its meaning. ‘Action’ would provide playful and collaborative through our research insights and our values framework. At workshops, where visible outcome can be measured through the second part of the workshop, we asked the participants to time. In pursue of a storyline that will help us create a new ideas regarding the whole process of the event, which we platform for the visitor, we organized a grid to explore tried to relate to actual spots on the map. touchpoints through ideation. We suggested three different concepts that would express our values ‘Scavenger Hunt’ initial ideas we had collected so far in our process. Additional insights we collected on the Science Festival, helped us ‘Makers Lab’ for ‘Action’. Those we broke down to three organize our thoughts in a timeline. The latter only remained phases: Arrival, Explore and Give&Take. We evaluated the as a draft, as we decided to go back to our research phase touchpoints that were created from this process and grouped and investigate alternatives for forms of outreach that would them together, with a goal to remain as close as possible to exist all year round. our initial values. We then analyzed the potential of each touchpoint and the connection to our users and mapped them in relation to our values framework. For the next step, we created eight different scenarios focusing on how these concepts appear in a storyline of the BRAINSTORMING & EVALUATION visitor’s experience. In each scenario, one of the values was of prominent weight. The main characters of the scenario Our initial intention to design for the researchers and was a family. These scenarios were used to create two main those moments of their interaction with the public had led us to the design of an annual event, which would be during our mid presentation in Abisko on April 29th. surrounded by smaller scale gatherings. However, this could not gain substance, as we had no access to the content the researchers would like to communicate to the public. At the same time, we were unable to connect the touchpoints that we had gathered in a linear storyline. Iteration at this phase helped us re-evaluate our ideas through a return to our The three values we created through the research process ‘Promoting Action’. We therefore asked the question of what they mean in our context. This process led us to connections between people, nature and the research. In with nature through an exploration of the landscape. 10 CIRC Makers Lab

CIRC Makers Lab is a service focused in Te essence of the concept is to create a physical space used as a workshop and meeting embracing natural exploration, providing a place for families and a facilitator. Te natural exploration creates a flter where curiosity is collaborative environment and allowing a triggered from the visitor’s choice of subjects and can extend to other topics. It was also taken hands-on tangible outcome for the visitor. as an opportunity to maintain the energy level and prepare for a more friendly transfer of knowledge later on.

CIRC Makers Lab CIRC Makers Lab

CIRC Makers Lab is a service focused in Te essence of the concept is to create a physical space used as a workshop and meeting CIRC Makers Lab is a service focused in Te essence of the concept is to create a physical space used as a workshop and meeting embracing natural exploration, providing a place for families and a facilitator. Te natural exploration creates a flter where curiosity is embracing natural exploration, providing a place for families and a facilitator. Te natural exploration creates a flter where curiosity is 01 02 03 collaborative environment and allowing a triggered from the visitor’s choice of subjects and can extend to other topics. It was also taken collaborative environment and allowing a triggered from the visitor’s choice of subjects and can extend to other topics. It was also taken hands-on tangible outcome for the visitor. as an opportunity to maintain the energy level and prepare for a more friendly transfer of hands-on tangible outcome for the visitor. as an opportunity to maintain the energy level and prepare for a more friendly transfer of Te frst touchpoint is in the arrival at At the reception, workers from STF will A special package will be ofered according knowledge later on. knowledge later on. Abisko STF Turiststation. A group of ofer CIRC Makers Lab as an alternative to available experiments. Each experiment special signage is prepared to inform and activity of nature exploration. contain its set of tools and regions to trigger visitor’s curiosity. explore, varying in difculty.

CIRCCIRC Makers Makers Lab Lab

CIRCCIRC Makers Makers Lab Lab is a is service a service focused focused in in TeT essencee essence of the of theconcept concept is to is create to create a physical a physical space space used used as a as workshop a workshop and andmeeting meeting 01 02embracingembracing natural natural exploration, exploration, providing providing a 03 aplace place for familiesfor families and anda facilitator. a facilitator. Te T naturale natural exploration exploration creates creates a f ltera f lterwhere where curiosity curiosity is is 01 02 03 collaborativecollaborative environment environment and and allowing allowing a atriggered triggered from from the visitor’sthe visitor’s choice choice of subjects of subjects and andcan canextend extend to other to other topics. topics. It was It wasalso also taken taken 04 05 06 Te frst touchpoint is in the arrival at At the reception, workers from STF will A special package will be ofered according IDEATION Te frst touchpoint is in the arrival at Athands-on thehands-on reception, tangible tangible workers outcome outcome from for STF thefor visitor.thewill visitor. Aas special anas opportunityan package opportunity will to bemaintain to o fmaintainered accordingthe theenergy energy level level and andprepare prepare for afor more a more friendly friendly transfer transfer of of As an example, our family choose the Flora Together they can check where they want to Using their own equipment or the smart Abisko STF Turiststation. A group of ofer CIRC Makers Lab as an alternative toknowledge availableknowledge experiments. later later on. on. Each experiment Abisko STF Turiststation. A group of ofer CIRC Makers Lab as an alternative to available experiments. Each experiment Exploration package. Tey get a set of tools start to explore the place, using the map. compass, they can fnd their own way to special signage is prepared to inform and activity of nature exploration. contain its set of tools and regions to special signage is prepared to inform and activity of nature exploration. contain its set of tools and regions to containing a custom map, a smart compass, the places marked on map. On these places, trigger visitor’s curiosity. explore, varying in difculty. FIRST CONCEPTS CIRC Makers Ltriggerab visitor’s curiosity. explore, varying in difculty. a bag and instructions. installations containing seeds can be found.

A framework to ideation and a target group were the main CIRC Makers Lab is a service focused in embracing natural exploration, providing a collaborative environment and was our target group, used as placeholder during the allowing a hands-on tangible outcome for the visitor. The essence of the concept is to create a physical space used as workshops before mentioned helped us to identify gaps in a workshop and meeting place for families and a facilitator. 10 11 12 0101 0202 0303 family as a couple of parents with a small kid between 5 to 12 is triggered from the visitor’s04 choice of subjects and can 05 06 04 05 06T10e main job of the facilitators is to At11 the Makers Lab, the visitors can use a set In12 this example, the visitors build an Open- welcome the visitors at the Makers Lab and of07 tools according to the package bought Top08 Chamber experiment, using some of the 09 years old, we aim to: extend to other topics. It was also taken as an opportunity TeT frste f touchpointrst touchpoint is in is the in arrivalthe arrival at at At theAt reception,the reception, workers workers from from STF STF will will A specialA special package package will willbe o befered ofered according according As an example, our family choose the Flora Together they can check where they want to Using their own equipment or the smart As an example, our family choose the Flora Together they can check where they want to Using their own equipment or the smart helpTe mainthem jobto build of the the facilitators experiments, is to as well earlier.At the Makers Lab, the visitors can use a set collectedIn this example, seeds and the leave visitors the buildexperiment an Open- to to maintain the energy level and prepare for a more friendly AbiskoAbisko STF STF Turiststation. Turiststation. A group A group of of ofero fCIRCer CIRC Makers Makers Lab Lab as an as alternative an alternative to availableto available experiments. experiments. Each Each experiment experiment Exploration package. Tey get a set of tools start to explore the place, using the map. compass, they can fnd their own way to Exploration package. Tey get a set of tools start to explore the place, using the map. compass, they can fnd their own way to aswelcome answer thequestions. visitors at the Makers Lab and ofEach tools one according is positioned to the according package bought to the beTopT tweakede Chamberfacilitator or reused experiment, is the bynext others. touchpoint. using some Heof the or Facilitators can be identifed by their white specialspecial signage signage is prepared is prepared to inform to inform and and activityactivity of nature of nature exploration. exploration. containcontain its set its ofset tools of tools and andregions regions to to containing a custom map, a smart compass, the places marked on map. On these places, transfer of knowledge latercontaining on. a custom map, a smart compass, the places marked on map. On these places, help them to build the experiments, as well earlier.plants in the surroundings. Tey also inform collectedshe can be seeds a person and leave hired the for experiment this purpose to coats. Te researchers receive a special coat triggertrigger visitor’s visitor’s curiosity. curiosity. explore,explore, varying varying in di inf diculty.fculty. a bag and instructions. installations containing seeds can be found. a bag and instructions. installations containing seeds can be found. as answer questions. curious hikers that pass by the area. beand tweaked once in or a weekreused be by a others.researcher. when they are present. come back to Abisko by establishing a connexion from their

The framework follows the sequence of triggering curiosity of the visitor, curating knowledge according to 1010 1111 1212 13 14 15 their interest and promoting action as way of learning and 0404 0505 0606 07 08 09 sharing information. Using it as base for the ideation phase, 07 08 09 TTee mainmain jobjob ofof thethe facilitatorsfacilitators isis toto AtAt thethe MakersMakers Lab,Lab, thethe visitorsvisitors cancan useuse aa setset InIn thisthis example,example, thethe visitorsvisitors buildbuild anan Open-Open- During13 the day, the scientist can share their As14 well as observe the experiments already By15 the end of the trip, the family receives As anAs example, an example, our ourfamily family choose choose the Florathe Flora TogetherTogether they they can cancheck check where where they they want want to toUsing Using their their own own equipment equipment or the or smartthe smart welcomewelcome thethe visitorsvisitors atat thethe MakersMakers LabLab andand ofof toolstools accordingaccording toto thethe packagepackage boughtbought TopTop ChamberChamber experiment,experiment, usingusing somesome ofof thethe knowledge and answer questions in a more built. a compact version of the experiment ExplorationExploration package. package. Tey T getey aget set a ofset tools of tools startstart to explore to explore the place,the place, using using the map.the map. compass,compass, they they can canfnd f theirnd their own own way way to to Each one is positioned according to the Te facilitator is the next touchpoint. He or Facilitators can be identifed by their white Each one is positioned according to the Te facilitator is the next touchpoint. He or Facilitators can be identifed by their white helphelp themthem toto buildbuild thethe experiments,experiments, asas wellwell earlier.earlier. collectedcollected seedsseeds andand leaveleave thethe experimentexperiment toto relaxedDuring way... the day, the scientist can share their As well as observe the experiments already performedBy the end toof takethe trip,home. the family receives main concepts. containingcontaining a custom a custom map, map, a smart a smart compass, compass, the placesthe places marked marked on map. on map. On Onthese these places, places, plants in the surroundings. Tey also inform she can be a person hired for this purpose coats. Te researchers receive a special coat plants in the surroundings. Tey also inform she can be a person hired for this purpose coats. Te researchers receive a special coat asas answeranswer questions.questions. bebe tweakedtweaked oror reusedreused byby others.others. knowledge and answer questions in a more built. a compact version of the experiment The following services follow the concept of Science a baga bagand andinstructions. instructions. installationsinstallations containing containing seeds seeds can canbe found. be found. curious hikers that pass by the area. and once in a week be a researcher. when they are present. curious hikers that pass by the area. and once in a week be a researcher. when they are present. relaxed way... performed to take home. Tourism, combining the interest in nature from both researchers and tourists. Offering activities as a boundary object or meeting place for both audiences was our key interaction point. This also offers the opportunity to 16 17 13 14 15 13 14 15 T16ere they can receive the researcher’s An17 online platform allow them to order 0707 0808 0909 feedback and recreate the experience. diferent experiments and to connect with DuringDuring thethe day,day, thethe scientistscientist cancan shareshare theirtheir AsAs wellwell asas observeobserve thethe experimentsexperiments alreadyalready ByBy thethe endend ofof thethe trip,trip, thethe familyfamily receivesreceives Tere they can receive the researcher’s theAn Makersonline platform community. allow them to order EachEach one oneis positioned is positioned according according to the to the TeT facilitatore facilitator is the is nextthe next touchpoint. touchpoint. He orHe or FacilitatorsFacilitators can canbe identi be identifed fbyed their by their white white knowledgeknowledge andand answeranswer questionsquestions inin aa moremore built.built. aa compactcompact versionversion ofof thethe experimentexperiment feedback and recreate the experience. diferent experiments and to connect with plantsplants in the in surroundings.the surroundings. Tey T alsoey also inform inform she shecan canbe a be person a person hired hired for thisfor thispurpose purpose coats.coats. Te T researcherse researchers receive receive a special a special coat coat relaxedrelaxed way...way... performedperformed toto taketake home.home. the Makers community. 12 curiouscurious hikers hikers that that pass pass by the by area.the area. and andonce once in a inweek a week be a be researcher. a researcher. whenwhen they they are present.are present.

1616 1717 TTereere theythey cancan receivereceive thethe researcher’sresearcher’s AnAn onlineonline platformplatform allowallow themthem toto orderorder feedbackfeedback andand recreaterecreate thethe experience.experience. didifferenterent experimentsexperiments andand toto connectconnect withwith IDEATION&RESEARCH REPORT thethe MakersMakers community.community. IDEATION&RESEARCH REPORT

IDEATION RESEARCH REPORT IDEATION&&RESEARCH REPORT EmpoweringEmpowering StoriesStories

By curating for a personal story and Te service ofer methods to explore the environment connected to the research being ownershipBy curating and for building a personal a sense story and of made.T eT servicee families ofer can methods choose toboth explore subject the and environment methods to connectedunderstand to it. the Af researcher the chosen being community,ownership the and essence building of Empowering a sense of activitymade. Tis completed,e families can a token choose is exchangedboth subject to andwelcome methods the visitors to understand inside the it. community.Afer the chosen storiescommunity, is to celebrate the essence researchers of Empowering and their activity is completed, a token is exchanged to welcome the visitors inside the community. workstories through is to celebratean empathic researchers platform. and their work through an empathic platform.

Empowering Stories Empowering Stories

By curating for a personal story and Te service ofer methods to explore the environment connected to the research being By curating for a personal story and Te service ofer methods to explore the environment connected to the research being 01 02 03 ownership and building a sense of made. Te families can choose both subject and methods to understand it. Afer the chosen ownership and building a sense of made. Te families can choose both subject and methods to understand it. Afer the chosen 01 02 03 community, the essence of Empowering activity is completed, a token is exchanged to welcome the visitors inside the community. community, the essence of Empowering activity is completed, a token is exchanged to welcome the visitors inside the community. Te contact with the visitors is through Te path connecting both buildings work Te signage and STF are a touchpoint for stories is to celebrate researchers and their stories is to celebrate researchers and their theT signage.e contact Flags with from the visitors all the countriesis through asT a e“Walk path connectingof Fame”. Billboards both buildings presenting work triggerTe signage curiosity and and STF provide are a touchpoint information for work through an empathic platform. work through an empathic platform. currentlythe signage. present Flags at from CIRC all can the becountries seen from researchersas a “Walk in of their Fame”. feld Billboards are used presentingto celebrate abouttrigger the curiosity service. and provide information STFcurrently Turiststation. present at CIRC can be seen from theirresearchers work at in CIRC their andfeld show are used how to exciting celebrate about the service. STF Turiststation. a theirresearch work can at be.CIRC and show how exciting a research can be.

Empowering Stories

IDEATION 01 02 03 By curating for a personal story and Te service ofer methods to explore the environment connected to the research being 01 02 03 04 05 06 ownership and building a sense of made. Te families can choose both subject and methods to understand it. Afer the chosen 04 05 06 Te contact with the visitors is through Te path connecting both buildings work Te signage and STF are a touchpoint for community, the essence of Empowering activity is completed, a token is exchanged to welcome the visitors inside the community. Te contact with the visitors is through Te path connecting both buildings work Te signage and STF are a touchpoint for T10e present a set of research Each11 activity is connected to a researcher Af12er the activity is chosen, the visitors the signage. Flags from all the countries the signage. Flags from all the countries Te receptionist present a set of research as a “Walk of Fame”. Billboards presenting trigger curiosity and provide information stories is to celebrate researchers and their as a “Walk of Fame”. Billboards presenting trigger curiosity and provide information activities…allowing that the the family family can can explore take part. the andEachT hise activitycard or her related subject.is connected to Knowledge to a researcher encourage receiveANaturumfer thea kit activity withis a given tools, is chosen, as that option features the to visitors discuss a currently present at CIRC can be seen from currently present at CIRC can be seen from activities that the family can take part. Empresearchersowe inr theirin gfeld Saret usedo rtoi celebratees about the service. work through an empathic platform. researchers in their feld are used to celebrate about the service. Tenvironmente activities allow while them trying to understand/ to fnd it. In our andthem his to or visit her subject.specialists and inquire them compass,receivethemes a to relatedkit allow with to exploration,tools, the environment. that features … a STF Turiststation. STF Turiststation. Te activities allow them to understand/ their work at CIRC and show how exciting their work at CIRC and show how exciting contributeexample, to the the family research fnd being the CO2 done, measuring as about the context. compass, to allow exploration, … a research can be. a research can be. wellcontributetower. to teach to the the kid. research being done, as well to teach the kid. a sense of community, the essence of Empowering stories is to celebrate researchers and their work through an empathic platform.

The service offer methods to explore the environment connected to the research being made. The families can choose both subject and methods to understand it. After the chosen activity is completed, a token is exchanged to 10 11 12 04 welcome05 the visitors inside the community.06 01 02 03 0410 0511 0612 07 08 09 …allowing the family can explore the Te card related to Knowledge encourage Naturum is a given as option to discuss 07 08 09 Te receptionist present a set of research Each activity is connected to a researcher Afer the activity is chosen, the visitors Te contact with the visitors is through Te path connecting both buildings work Te signage and STF are a touchpoint for T…allowingenvironmente receptionist the while familypresent trying can a set explore to of f researchnd the it. In our EachTtheme activity card to visitrelated is connectedspecialists to Knowledge andto a inquireresearcher encourage them ANaturumfthemeser the activity related is a given isto chosen, the as optionenvironment. the tovisitors discuss …a13 set of method cards, following our …and14 custom walking sticks to leave their T15e card related to Curiosity has indications activities that the family can take part. and his or her subject. receive a kit with tools, that features a the signage. Flags from all the countries activitiesexample, that the the family family fnd can the take CO2 part. measuring about the context. as a “Walk of Fame”. Billboards presenting trigger curiosity and provide information environment while trying to fnd it. In our andthemthem his toorto visitvisither subject. specialistsspecialists andand inquireinquire themthem receivethemesthemes a kit relatedrelated with to totools, thethe environment.environment.that features a framework …aT sete Action of methodinside card the guidescards, topic. followingthe T familye visitors our to can trails…andOther and custom kidsintrigue can walking alsoother help sticks tourists. to tobuild leave the their toT Ta especi ecard familyf relatedc place can gathertoconnected Curiosity data tofrom has the indications locationstheme… Te activities allow them to understand/ compass, to allow exploration, … currently present at CIRC can be seen from Ttower.e activities allow them to understand/ researchers in their feld are used to celebrate about the service. example, the family fnd the CO2 measuring about the context. compass, to allow exploration, … chooseframeworkcontribute to start inside to from an theexperiment any topic. of the T cards…bye visitorsbuilding can a trailsexperiment and intrigue while other guided tourists. by the Naturum tosuggested a specifc by place the connectedscientists. Both to the theme… contribute to the research being done, as STF Turiststation. contribute to the research being done, as their work at CIRC and show how exciting tower.tower. chooseprototype to start to collect from any data. of the cards… expert. experiments and locations can change well to teach the kid. well to teach the kid. a research can be. according to season or current subjects being studied at CIRC.

07 08 09 101010 111111 121212 0713 0814 0915 04 05 06 13Te Action card guides the family to 14Other kids can also help to build the 15Te family can gather data from locations 16 17 …a set of method cards, following our …and custom walking sticks to leave their Te card related to Curiosity has indications …allowingT…allowing…allowinge receptionist the thethe family familyfamily present can cancan aexplore set exploreexplore of researchthe thethe TEachTTe ecarde cardcardactivity related relatedrelated is toconnected toto Knowledge KnowledgeKnowledge to a encourage researcher encourageencourage NaturumANaturumNaturumfer the is activity isais agivena givengiven is as chosen, as asoption optionoption theto toto discuss visitors discussdiscuss …aTcontribute sete Action of method tocard an cards,guides experiment following the family by building our to a …andOtherexperiment custom kids can walkingwhile also guided help sticks to by to build theleave Naturumthe their TTsuggestede carde family related bycan the togather scientists.Curiosity data from hasBoth indications locations Te collected data is exchanged by a token, Te service is completed with a celebration framework inside the topic. Te visitors can trails and intrigue other tourists. to a specifc place connected to the theme… environmentactivitiesenvironmentenvironment that while whilethewhile familytrying tryingtrying canto toto f takend ffndnd it. part. it. it.In InIn our ourour themandthemthem histo toto visitor visitvisit her specialists specialistsspecialistssubject. and andand inquire inquireinquire them themthem themesreceivethemesthemes related a related relatedkit with to toto the tools, thethe environment. environment.environment. that features a frameworkcontributeprototype inside to ancollect the experiment topic. data. T bye visitors building can a trailsexperimentexpert. and intrigue while other guided tourists. by the Naturum tosuggestedsuggested experimentsa specifc bybyplace thetheand connected scientists.scientists. locations BothBothtocan the change theme… at the end of the activity. Te object is used of the activities. A special drink recipe choose to start from any of the cards… example,Texample,example,e activities the thethe family allow familyfamily fthem nd ffndnd the thetothe CO2 understand/ CO2CO2 measuring measuringmeasuring aboutaboutabout the thethe context. context.context. compass, to allow exploration, … chooseprototype to start to collectfrom any data. of the cards… expert. experimentsaccording to and season locations or current can change subjects as a reminder and storytelling talisman to from researchers is shared amongst the tower.contributetower.tower. to the research being done, as accordingbeing studied to season at CIRC. or current subjects share stories when back home. participants. well to teach the kid. being studied at CIRC.

16 17 16 17 14 131313 141414 151515 Te collected data is exchanged by a token, Te service is completed with a celebration 07 08 09 Tat ethe collected end of thedata activity. is exchanged Te object by a token, is used Tofe the service activities. is completed A special with drink a celebration recipe T …aTTe eActionsete ActionAction of method card cardcard guides guides guidescards, the thefollowingthe family familyfamily to our toto Other…andOtherOther kidscustom kidskids can cancan walkingalso alsoalso help helphelp sticks to toto build buildbuildto leave the thethe their TTTe efamilye card familyfamily related can cancan gather gathergather to Curiosity data datadata from fromfrom has locations locationslocationsindications atas the a reminder end of the and activity. storytelling Te object talisman is used to offrom the researchersactivities. A is special shared drink amongst recipe the contributeframeworkcontributecontribute to inside toto an anan experiment experimentexperimentthe topic. byT byby buildinge buildingvisitorsbuilding a can aa experimenttrailsexperimentexperiment and intrigue while whilewhile guided other guidedguided tourists.by byby the thethe Naturum NaturumNaturum suggestedtosuggestedsuggested a speci byf bycby theplace thethe scientists. scientists. scientists.connected Both BothBoth to the theme… asshare a reminder stories whenand storytelling back home. talisman to fromfromparticipants. researchersresearchers isis sharedshared amongstamongst thethe IDEATION&RESEARCH REPORT prototypechooseprototypeprototype to tostart toto collect collectcollect from data. any data.data. of the cards… expert.expert.expert. experimentsexperimentsexperiments and andand locations locationslocations can cancan change changechange shareshare storiesstories whenwhen backback home.home. participants. accordingaccordingaccording to toto season seasonseason or oror current currentcurrent subjects subjectssubjects beingbeingbeing studied studiedstudied at at atCIRC. CIRC.CIRC.

161616 171717 TTTe ecollectede collectedcollected data datadata is isexchangedis exchangedexchanged by byby a atoken,a token,token, TTTe eservicee serviceservice is iscompletedis completedcompleted with withwith a acelebrationa celebrationcelebration IDEATION&RESEARCH REPORT atat atthe thethe end endend of of ofthe thethe activity. activity.activity. T TTe eobjecte objectobject is isusedis usedused ofof ofthe thethe activities. activities.activities. A AAspecial specialspecial drink drinkdrink recipe reciperecipe IDEATIONIDEATION RESEARCH REPORT asas asa aremindera reminderreminder and andand storytelling storytellingstorytelling talisman talismantalisman to toto fromfromfrom researchers researchersresearchers is issharedis sharedshared amongst amongstamongst the thethe & shareshareshare stories storiesstories when whenwhen back backback home. home.home. participants.participants.participants.

IDEATIONIDEATIONIDEATION&RESEARCH&&RESEARCHRESEARCH REPORT REPORTREPORT IDEATION EVALUATION AND USER TESTING

To choose a direction we evaluated ideas that were directly linked with our initial intension: to trigger curiosity, cultivate created a number of storyboards, which we again evaluated and combined. We created three concept proposals for our service, which we user tested with design students. What we were looking for during the user testing was how clear it was for the participants to understand our intention, how easy the service was to use and how successful the process was in transferring knowledge. At the end of the user testing we

16 FINAL CONCEPT ABISKO ADVENTURE

The proposed platform for our service-to-be involves the steps of triggering curiosity, curating knowledge through an importance to embrace natural exploration and reach people in playful and subtle ways, while they are in their comfort zone. Making nature a common ground between scientists and visitors while curating content for ‘activity seekers’, present the activity a part of the reward. As designers, we had the opportunity to explore Abisko view. From the touristic point of view we chose to focus on research around families as a target group. During this considering the interests of all family members. From the CIRC’s point of view, we saw researchers as individuals who have a personal investment in their job and a lot of passion for what they do. This passion was described to us through the stories they used to explain their research a global scale. We threfore designed a platform for storytelling, that demontstrates a celebration of science and research conducted in the area. The platform is targeting families, to address various age groups, where the knowledge gained can be absorbed and then spread towards different receivers. The sequence and structure as seen from a touristic perspective can be found below. 1/ Arrival at Abisko

reception of around Abisko, where the visitor can the receptionist can present, explain and direct them to 18 FINAL CONCEPT

2/ Naturum All the information presented in the kit is written in the To trigger curiosity from the visitors passing by, we initially map and compass, presented in the kit, are intended to suggest the positioning of installations outside Naturum allow the family to navigate and explore rather than direct that might raise questions and attract visitors. Naturum plays an important role in the suggested service: using their destination and absorb the information according nature as a meeting place, the researchers can reach out without compromising their work routines or workplace. anticipation for the activity and continues exploring different The already displays information about fauna, spots of Abisko. To allow diversity in the topics and prepare step would be to integrate an explanation of the research information about the landscape and progressively deepen conducted in the area as part of the exhibition. To guide the into science, displaying the experiments connected to the visitors, our service can be divided in four parts. Each part journey. compliments the other, but the visitor can choose what suits At each location, signage connected to the cards will their interest and be selective of what they experience. inform the visitor about the topic of interest. Moreover, they give information to other visitors about what is displayed 3/ Join the Adventure and act as teasers for the service. The journey’s recommended closure is back at Naturum. One of the offered activities is a pack with different hiking There, the visitor can interact with another step of the options that we called “adventures”. Each adventure service. consists of a researcher’s story, featuring the experiment Using this platform we give to the visitors an exploration to Naturum we offer more visitors, increased visibility, is communicated through a package with a set of cards and suggestions that encourage the visitors to explore the activity will guarantee a broader range of visitors. Moreover, place by hiking. The receptionist at Naturum can help the CIRC and the researchers are gaining visibility towards the family choose a hike, exposing the experiment and content visitors of Abisko. This set of adventures give them the displayed at the exhibition and giving them hints regarding opportunity to spread the work about their research activities and inspire people regarding science.

20 FINAL CONCEPT

4/ Contribute to an Experiment 5/ Diving deep into CIRC Research

The experiment that is placed outside of Naturum, used to We envisioned the creation of an extra layer of content for the trigger the curiosity of the passers-by, can be used to engage ones interested in learning more about one of the available visitors in hands on learning through data collection. In experiments associated with the hikes. This information, however, should be transmitted with the same adventurous Top Chamber) can be explicitly designed for interaction tone of voice, portraying researchers as explorers and with visitors, to make its importance and meaning easy highlighting the value of their current activities. Since to understand. The data collected by the experiment can CIRC has seasonal researchers, this material as well as be inserted in a system at Naturum that will register the the guidance and storytelling pieces could be updated measurements collected over the year on a screen. This accordingly. activity can be perceived as a small journey, providing an alternative to smaller kids for days when hiking is not suitable.

22 FINAL CONCEPT

6/ Experiment at Home

The fourth part of the service is based on the experiment, the element that we envision to variate the least. It refers to an experiment that the visitor can purchase upon arrival and set up at home. Our goal is to allow the visitors to interact with the same artefacts multiple times, to gain familiarity with the terminology and activities around the experiment. The visitor can purchase the DIY experiment at Naturum. The experiment is intended to be used by the family and maintain children’s curiosity and enthusiasm regarding research. Combining simple electronic elements, such as sensors and transmitters, the experiment can be connected to a interacting with the experiment and monitoring the data,

24 25 Service Blueprint SCIENCE OUTREACH Service Blueprint

PROJECT TEAM Regimantas Vegele Madyana Torres Kallirroi Pouliadou

Advertisments Advertisments Receptions Naturum Exhibition Space Exploration Kit Compass Map of Abisko Exploration Cards Signs Experiments Map of Abisko Experiment Kit Sensors with Umeå Institute of Design Flyers Online Channels Trained Personnel A. Adventure for Interaction for purchase bluetooth that MFA Interaction Design Posters Extension of Service B. Contribute Home Experiment collect and send Magazines C. Research data to platform In collaboration with D. Home Kit Climate Impacts Research Centre downloaded at goo.gl/GnIQGq

PRE-VISIT EXPERIENCE DURING THE VISIT POST-VISIT

PHYSICAL EVIDENCE A, B, C, D

Exhibition Space A B C D A. Adventure B. Contribute C. Research D. Home Kit

USER’S ACTIONS The visitor is looking The visitor is travelling The visitor arrives The visitor asks The visitor enters The visitor moves to The visitor reads User navigates with The user arrives at The user observes The user returns/ moves The user participates The user transfers data The user goes/ moves The user goes/ moves User purchases home The user unpacks Connect to online The user experiments through information to Abisko at Abisko hotel Naturum and looks more science related posters, asks questions map and compass, designated areas and and interacts with to an interative part in experiment outside on the interactive screen to an area with further to an area where he/she experiment content, reads platform and turn on and observes data regarding Abisko regarding available around the exhibition content of exhibition regarding activity & reads content on cards & reads the signs that are experiment of the exhibition of Naturum inside of Naturum information about the can purchase an instructions and sets up bluetooth sensors activities chooses adventure explores the outdoors placed there at Naturum (collection of data) research at Abisko experiment for home experiment

LINE OF INTERACTION

FRONT STAGE Information is available Obtain and update Signs guide visitors The receptionist Trained personnel An area at Naturum is Staff describe the activity, Staff explain content of The signs are gradually The experiments are Staff asks visitors if they Staff explain process Staff guide them through Staff initiate conversation, Staff explains choices Staff suggests STAKEHOLDERS’ ACTIONS on the web, magazines advertising material to hotels provides leaflets, welcomes visitors & dedicated to science and give an overview of kit and how to use relating nature with designed for interaction want to participate in an and guide participants the process and initiate elaborate research and and the value of the ideas about how to use it Kit includes modular and travel agencies answer questions and explains about research conducted in practicalities & provided tools science and research experiment and takes them through data collection converstation about the discuss relation to experiment for the user and prepares the home kit experiment and sensors guides them to Naturum Naturum’s role the area provide the kit outside of Naturum value of the data the environment the user wants to purchase

LINE OF VISIBILITY

BACK STAGE Online stakeholders, Distribute advertising Signage maintainance The receptionists Naturum maintains Naturum maintains Register participants Staff is informed about Naturum staff remains Naturum maintains Naturum maintains Naturum staff is trained Naturum staff remains The sensors tranfer STAKEHOLDERS’ ACTIONS magazines, travel agents material need to be informed and updates and updates Prepare kits according different adventures aware of the research experiment and informs experiment and informs and remains informed informed about the information to platform receive advertisments about available the exhibition the exhibition to researcher’s and stays updated and how experiments CIRC about its condition CIRC about its condition about the research research and information activities suggestions about research work

CIRC Information regarding Curating advertising CIRC makes its CIRC communicates CIRC curates the CIRC curates the Updates and prepare Curates appropriate Provides information CIRC designs & recreates CIRC designs & recreates CIRC provides interactive CIRC design visualisation Provides content for posters CIRC curates the home kit Provide information CIRC suggest different Create and maintain the service is curated content presence apparent any changes in the exhibition at exhibition at stories for stories, paths and about what people see, experiments for the experiments for the space experiments for system for the data and exposes experiments on packaging approaches for online platform and and updated with signage scheduled activities Naturum, provides Naturum, provides the adventures signage designs and maintains adventures outside of Naturum the visitors experimentation information content and designs content and designs signage experiments experiments

LINE OF INTERNAL INTERACTION

SUPPORTING Advertisments and Distribution system Design and set up Design and print of Design & construction Design & construction Design and prototype Kits supply Distribution of Design and set up Design and implementation Design and packaging of Provide information Update network of SYSTEMS further information are of signs advertising material of exhibition of exhibition of material signs at appropriate of interactive screen home kits regarding other users users’ data distributed locations and experiements

26