Rooted in the : Creating experiences within a World Heritage Site

Mike Innerdale, Regional Director North Region,

Many years earlier, Wordsworth had suggested that there should be some body to protect the Lakes. had mouthed much the same. But it was the bold, energetic and practical Rawnsley who put these noble ideals into practice.

Allan Bank – Three Big Heads… A brand-new installation for 2020 reveals the stories of how , a poet, Samuel Coleridge, a Mountaineer, and Canon Hardwicke Rawnsley, a co- founder of the National Trust, have changed the way we see the world and our place within it. 1895 1920 1945 1970 1995 2020 ?

Over- Post-war Limited Industrialisation development of Climate and nature in crisis Britain access coast

Chapter one: and Chapter two: Chapter three: Chapter four: Chapter five: connecting beautiful landscapes country houses Neptune for everyone people and nature 250k hectares 141k 6m members hectares 3k 47k hectares 226k members 100 hectares members 2.3m members What kind of organisation is the NT • Wordsworth House & Gardens • & Derwent Water • National • Viewing Station • Fell Foot • Hill Top Trust in • Gallery • Sizergh • • Aira Force the Lakes • Acorn Bank • Townend • Sticklebarn & the Langdales • Steam Yacht Gondola • Tarn Hows & Coniston

Plus car parks, walks and more. National Trust in the Lake District

• A fifth of the Lake District national park: equivalent to over 54,000 football pitches • 100 mountains • 24 lakes and tarns • 92 farms • 9 major visitor attractions • £10m raised and invested each year in Cumbria * • Over 2000 volunteers working with us 530,000 • Over 70 Rangers • 14 farms and 4,000 acres were left by Beatrix Potter • Over 19m people visiting the Lakes annually • By the end of 2020/21, we’ll have built at least 10 hydro projects in the Lakes, each over 100kw. We’ll be producing enough electricity to meet the needs of over 1500 houses per year. • By 2025, we are committed to creating/restoring at least 1,200 Ha of key lake district habitats. A lot of this includes wood-pasture – a wonderful habitat of scattered trees, beautiful grasslands and grazing animals. (over half of this already underway)

*The number of visitors to our pay for entry places, with many more at our car parks and outdoor spaces! Its an audience challenge

Awareness of NT’s

Our aim for awareness of NT’s cause by 2025 Segmentation has evolved – and so has the National Trust

Values Lifestage Membership Mosaic Days Out Segmentation

Segmentation - take a Lake District View CORE AUDIENCE

TARGET AUDIENCE FOR 2025

Shoppers and Fells Foothills Lakeside Viewpoint “attraction” Crowd Explorers Amblers sightseers customers

Lower priority Top priority audiences Lowest priority for core audience this plan period

25% of 70% of 5% of effort effort effort Creating World Heritage Quality Experiences

Using a holistic approach to help understand our current visitor offer and where we need to invest. This includes:

• Understanding the total visitor experience we have currently in the Lakes • Where the priority areas for future investment are, to make sure our offer meets the expectations of a global audience • Explore how we can link these places and experiences The work so far…

• Mapping of current offer oMansion properties oCar parks oCampsites oHoliday cottages • Review of visitor flow across the lakes; using internal and partner data • Mapping of public transport links and access routes • Clarifying understanding of the significance of the places we look after • Reviewing our planning – to make sure we’re joined up Expected outcome

• Clear vision for our offer across the lakes • An investment & development plan for key properties • Clear visitor proposition that connects the offer across the Lakes using sustainable transport • Increasing access for more people to our places Fell Foot Active

• New facility heated using GSHP • Programme developed to engage visitors with the landscape • 139% increase in revenue from outdoor activity 2018-2019 Fell Foot - Access

• Partnership working informing visitor needs • Investment in Changing Place and accessibility • Development to provide wet weather/winter offer Aira Force September 2017

Pre construction 2015

Hayeswater Hydro project, . Our August / Sept 2016 largest scheme to date (250kW) LAKES HYDRO PROJECTS (Current projects completed or in construction)

STICKLE HAYES HAUSE GREEN GHYLL WATER GILL BURN 100 kW 250kW 100kW 100kW 360 MWh / yr 950 MWh / yr 418 MWh / yr 564 MWh / yr Oct 2015 Dec 2016 August2017 Dec 2018

109 287 126 170

By March 2020 NT Lakes will be generating enough electricity for over 1,400 houses from 8 hydro projects

170 165 231 171 NETHER WHILLAN COMBE CROSBY BECK BECK GILL GILL 100kW 100kW 225kW 100kW 558 MWh / yr 546 MWh / yr 765 MWh / yr 567 MWh / yr June 2019 Forecast March 2020 Forecast June 2020 Forecast May 2020 Working within a World Heritage site

During survey work on the We’ve also been hydros’ we’ve been researching the first hydro fascinated to learn about electric plants that the various mills that have provided electricity to Lake existed over the centuries District villages before the in the Lake District. arrival of the National Grid.

We’re planning to bring it back to life again this year!

Our hydro team discovered this powerhouse (and the original turbine inside) whilst surveying the river for a new hydro. It started producing electricity exactly 100 years ago in March 1920!! Our National Trust Archaeologist and Curator stood on the powerhouse at Watendlath, Borrowdale. Great design is really important for our hydro schemes within these sensitive landscapes

Netherbeck Hydro- Powerhouse, Wasdale Whillan Beck Powerhouse – stone facing Hayeswater reflecting the Powerhouse, Hartsop. local Stone washed down vernacular of local watercourses Eskdale Farm during Storm Buildings Whillan Beck Desmond was used to Whillan Beck face the building. PowerhousePowerhouse – – stone stone facing reflectingfacing the reflecting the local vernacularlocal vernacular of of Eskdale Farm BuildingsEskdale Farm Buildings Sticklebarn – our sustainable pub

Sticklebarn is powered by an hydroelectric turbine which provided 53% of it’s electricity last year.

By becoming more energy efficient we can reduce the amount drawn from the grid so that in some winter months we could be 100% renewable for our electricity!

We have also carbon footprinted our menus and our analysis has shown that people are actively choosing the lower carbon option Heating systems upgrades, better insulation and energy efficiency refurbishment…

Many early biomass systems are having controls improvements across the trust; technology improves and the early systems were not as efficient.

Great Langdale campsite is one of those and will benefit from a 15% reduction in wood chip and a 50% reduction in heating pump electricity.

Holiday properties are benefitting from improved insulation levels, including 16 holiday cottages to provide a more cosy holiday!

Multiple opportunities to save energy and water when refurbishing buildings. • Both shower blocks at Great Langdale Campsite and have been refurbished with water and energy efficient appliances, Wasdale shower block also refurbished • Heat recovery incorporated • Sustainable building materials used LED lighting replacement

LED lighting upgrades

• All Lake District property lighting is being upgraded to LED to save energy and reduce maintenance

• Saving 16,000kg carbon (CO2e)

• Saving over £30,000 over the lifetime of the lamps Camping in the Lakes ‘Leave no trace’ project

Tackling the problem of increasing amounts of dumped outdoor kit, both at formal campsites and in the countryside

Building the foundations to use the kit as ‘hooks’ for breaking down barriers to the outdoors by:

Re-purposing/upcycling kit with community groups and schools

Social and creative sessions to promote connections to nature

Inviting collaboration between regular campers, schools, local ‘green’ businesses, outdoor manufacturers and retail.