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im Menü über: Listenebene Cooperation with the world of work as a key characteristic of Professional

Raimund Hudak, DHBW

Profiling Professional Higher Education Seminar on Regional Cooperation and Perspectives Belgrade (Serbia) – 6 March 2015

www.dhbw.de Wechsel des Folienlayouts

im Menü über: Listenebene 1. The World of Work – … is Changing Fast! Wechsel des Folienlayouts Something meaningful is happening…

im Menü über: Listenebene Our world is more… INSTRUMENTED

Our world is more… INTERCONNECTED

and Virtually all things, processes and ways of working are becoming more… INTELLIGENT Wechsel des Folienlayouts

Globalization

im Menü über: Listenebene Globalization created a new world characterized by: • Worldwide communication • Collaboration without barriers • More competiveness Wechsel des Folienlayouts The Transformation of Organisations

im Menü über: Knowledge-, explorative-, Listenebene Functional-oriented Process-oriented solution-oriented

Hierarchical Integrated Network, virtuell

Yesterday Today Tomorrow Wechsel des Folienlayouts

im Menü über: Listenebene 2. PHE – An emerging paradigm? Wechsel des Folienlayouts Are we fit for the PHE Challenge? im Menü über: Transfer Tutor Coach Listenebene

Factual Knowledge Proceedures, Problems Social Practice („know-that“) („know-how“) („knowing-in-action“) Instruction Dialogue Interaction Know, Remember Simulate/Train, Problemsolving Reflective Action, invent

Teaching I Teaching II Teaching III (Baumgartner 2004)

Focus on Theory Focus on Practice and Competence Wechsel des Folienlayouts Future Scenario

Understanding the Complexity of the Value Chain im Menü über: Listenebene Knowledge: Project based Broad understanding

THE HUMAN Employability Growth = SUCCESS FACTOR =

Competence: T-Shape Deep overarching competences Personality, (Multiple-)Specialisation, Interdisciplinary Expertise Wechsel des Folienlayouts T-Shaped Professionals

im Menü über: Ability to act successfull across disciplins,

Listenebene contexts and systems

system

knowledge

one

in in

one

in in

depth

, ,

Depth field Wechsel des Folienlayouts Qualification: Today‘s Scenario

im Menü über: Today Listenebene

Top Managers

Experts Senior Managers

Senior Managers Specialists

Specialists

Operational, Back Office

© Matthias Landmesser, 2013 Wechsel des Folienlayouts Qualification: Future Scenario

Future Drivers: im Menü über: Listenebene . Globalisation Top . Changed Value Chain Managers . Demographic Change . Growing Complexity Experts Senior Managers And therefore … Senior Specialists Managers 1. More higher qualifications 2. New academic profiles Specialists 3. Cross-Competencies Operational, Back Office gain importance PHE is emerging to meet this new demand

© Matthias Landmesser, 2013 Wechsel des Folienlayouts Rise of PHE (German Context) im Menü über: Advantages: Listenebene Training . Orientation on Needs Integrated . Competent employees First Cycle Practice Challenges: integrated . Terminology Further Extra . Typology Education occupational – PHE Institutions Model – Target groups – Financing Characteristics of PHE – Cooperation btw. . Alternating Phases of academic study and practice phases Academy and . Coherent approach to curriculum design (academic & practice) Practice . Contract for Training- and Study with partner organisation . Standards . Practice Partner Organisation is selecting the students . Quality Benchmarks Wechsel des Folienlayouts PHE in Europe: Growing Demand

Do you agree that there is a growing demand for well profiled im Menü über: PHE in your country? Listenebene

5 - Fully agree 30% 33% 37% 4

3

47% 42% 2 40%

1 - Completely disagree

17% 15% 16%

6% 4% 5% 2% 4% 1% HE Institutions Governm. Institutions Public Organisations

13 Wechsel des Folienlayouts

im Menü über: Listenebene 3. PHE – A systems‘ challenge! Wechsel des Folienlayouts Should HE be Practice Oriented?

View on practice orientation in academic programms im Menü über: (percent, categories merged) Listenebene makes maybe Doesn‘t sense make sense Prof. Uni (1568) Researchers Uni (4909) Prof. UAS (1290) Researchers UAS (460)

TOT Key Findings Europe

Wechsel des Folienlayouts Differences between PHEI & AHEI

Which institution is best suited to provide? im Menü über: Listenebene Education focuses on knowledge and its development

Focus on fundamental research

Profession-oriented education and training

Alternating phases of work and study

Education focuses primarily on employability in a wider meaning (ability of employment over a lifetime)

Programme delivery includes cooperation with employers

Focus on practice relevant knowledge and applied research

Clear focus on academic knowledge and fundamental research

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Classical/academic universities Universities of Applied Science / University colleges Tertiary vocational schools and colleges Differences between PHEI & AHEI Wechsel des Folienlayouts What institutions think of themselves

University (academic) PHE Institutions

Clear focus on academic-related knowledge and fundamental research 80% im Menü über: 70% Listenebene Education focuses on knowledge and its 60% Clear focus on academic and profession- development related knowledge and research 50%

40%

30%

20%

10% Focus on groundbreaking research Focus on practice relevant knowledge and 0% (fundamental research) applied research mainly

Programme delivery includes cooperation Profession-oriented education and training with employers

Education focuses primarily on employability in a wider meaning (ability of employment over a lifetime) Wechsel des Folienlayouts

im Menü über: Listenebene 4. PHE – Cooperation with the world of work A successfull example Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Cooperative Education: the Combination Of Academic Learning and Work Experience im Menü über: Listenebene • The German Federal State of Baden-Wuerttemberg is one of the leading economic regions not only in Germany, but across the whole Europe.

• Home to internation corporations and thousands of successful small and medium-sized enterprises, it is known for its innovative drive and inventive spirit, as well as for a high level of productivity and low unemployment rate.

• 5,1 per cent of the Federal State’s GDP is invested into research and development. This figure makes Baden-Wuerttemberg the leading innovator in comparison to other 97 regions across Europe.

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Higher Education Institutions & Enrolled Students im Menü über: Listenebene Winter Term 2013/14 Baden-Wuerttemberg Institutes of Public Cooperative State Baden-Wuerttemberg Administration: 4,940 University: 33,148 (10 %)

Other Universities of Overall 350,000 enrolled Universities: Applied 178,240 Sciences: students (Baden-Wuerttemberg, 103,092 winter term 2013/2014*)

Universities of Music and Fine Universities of Arts: 4,759 Education: 25,510

* According to the Press Release StaLA, Stuttgart, 25. November 2013 – Nr. 347/2013: preliminary figures are based on the first releases of the higher education institutions (http://www.statistik.baden wuerttemberg.de/Pressemitt/2013347.asp)

21.04.2015 20 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

Students Enrolled at DHBW im Menü über: 1974 – 2013 Listenebene

40 000

35 000 approx. 34,000 students 30 000

25 000

20 000

15 000

10 000

5 000

0

1974 1979 1984 1989 1994 1999 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

21.04.2015 21 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts DHBW School of Engineering, Allocation of Students: DHBW Business School & im Menü über: DHBW School of Social Work Listenebene

DHBW School of Social Work: 7 %

DHBW Business School: 61 % approx. 34,000 students over 9,000 corporate partners

DHBW School of Engineering: 32 %

21.04.2015 22 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

The Shift of Qualification Demand within the Economy: im Menü über: Listenebene

QUALIFICATION LEVEL Past Future

Executive Managers, Project Managers, Technical Experts Degree (Bachelor’s, Master’s)

Vocational Qualifications

Unskilled Labor

* Source: Prof. Matthias Landmesser. Challenges of the Academic Further Education from the Corporate Perspective. KIT, March 2013.

21.04.2015 23 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts What is Cooperative Higher Education at the DHBW? Academic Learning + Workplace Training im Menü über: Listenebene THEORETICAL KNOWLEDGE PRACTICAL EXPERIENCE

Intensive 3-month phases of academic 3-month work placements at one of learning at one of the 12 DHBW + over 9,000 partner companies and locations and campuses social institutions (‘corporate partners’)

ACADEMIC Integration of Theory WORKPLACE & Practice LEARNING in the Curriculum TRAINING

21.04.2015 24 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Cooperative Higher Education: Theory and Practice Integrated im Menü über: Listenebene THEORETICAL KNOWLEDGE PRACTICAL EXPERIENCE

• At DHBW - academic knowledge is conveyed • Work placement at one of over 9,000 partner by more than 700 full-time professors and companies and social institutions enables 9,000 associate lecturers. the students to reality-test their careers. • This guarantees that the students are • As a result, co-op students have a clearer provided applied and up-to-date knowledge sense of their career objectives than the from the chosen professional field. students of other higher education institutions.

21.04.2015 25 Wechsel des Folienlayouts The DHBW Model Links Practice and Theory

im Menü über: Listenebene Theory 6 Semester Practice University Company

Time: 50% 50% Credits:150 Credits: 60

Decisions and Regulations: By law partners are part of the University Partners are equally represented in half of all committees Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW: Organization of the Study Process im Menü über: Listenebene DEGREE POST UNDERGRADUATE STUDIES GRADUATE Bachelor of Arts STUDIES (B. A.) Selection Training (MBA) University 1 2 3 4 5 6 Ph.D by the Phase (M.A.) Entrance Corporate Bachelor of (M.Eng.) Qualification Partners / Engineering (M.Sc.) (‚Abitur‘) (B. Eng.) Admission Bachelor of Process Science (B. Sc.)

210 ECTS PROFESSIONAL ACTIVITY

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Regional Integration – the Role of the Partners im Menü über: Listenebene • Legal framework for cooperation with the institution DHBW:

 Contract for study

 Responsibility of HEI for managing study programs

 Regulation for study phases in practice

 Regulation for quality assurance in practice

 Accreditation of practice study phases Wechsel des Folienlayouts

im Menü über: Listenebene

21.04.2015 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages of DHBW in Relation to Education and Labor Policy im Menü über: Listenebene  Short study period (3 years)

 Extremely low drop-out rate: approx. 90 % of the students successfully complete their studies

 Graduates enjoy high employability upon graduation (approx. 85 - 95 %)

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DHBW Education Goals im Menü über: Listenebene Professional Competence

Methodo- Social MANAGEMENT logical Competence COMPETENCE Competence

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Indicators of Success im Menü über: Listenebene DHBW graduates are promoted to executive positions earlier than the The best graduates of other higher DHBW graduates enjoy secondary education institutions. higher incomes compared school leavers to other employees within study at DHBW the same age range (30-41 y.o.) IBM study on career opportunities Empirical study of the University of Tuebingen IBM study on career opportunities Source: Kramer, Jochen et. al. (2011): While the best opt to study at universities, does the rest choose other higher education institutions? Education Magazine. September 2011, Volume 14, Issue 3, pp 465-487. IBM Deutschland GmbH, Corporate Communications (2000): Berufsakademie: IBM is one of the biggest work placement providers. Press release 17.06.2000, Böblingen.

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The DHBW Faculty Perspective im Menü über: Listenebene  Highly qualified specialists and  Former employees willing to pass executive managers from partner on their longtime experience and companies field-related expertise

 Freelance experts and professionals  Associate lecturers from other from other cooperating companies universities and social institutions

21.04.2015 33 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW Teaching Perspective im Menü über: Listenebene

Dr. Rudolf Schmidt

ERGO Direkt Versicherung Head of Corporate Development / Product Management

DHBW Faculty Member since 2012

DHBW Mosbach DHBW Business School, Trade and Commerce

Passing on valuable applied knowledge and experience to the next generation.

21.04.2015 34 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW Teaching Perspective im Menü über: Listenebene

Dr. Özlem Yavuz

Daimler AG, Strategic Planning

DHBW Faculty Member since 2009

DHBW Stuttgart DHBW Business School, Management in Industry

Enjoyable teaching and passing on of one’s own knowledge

21.04.2015 35 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW Students and Alumni Perspective im Menü über: Listenebene

«While studying at the former Berufsakademie Baden- Wuerttemberg I was able to combine profound academic studies with extensive workplace experience.»

Thomas Edig

Dr. Ing. h.c. F. Porsche AG Deputy Chairman of the Executive Board Executive Board Member for Human Resources and Welfare

Graduate in Business Administration

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DHBW Students and Alumni Perspective im Menü über: Listenebene

«Numerous discussions took place here. All of them have been extremely useful.»

Kristian Kuntz

Rehabilitation Facility Schloss Boerstingen Social Therapist Addiction Councellor

Graduate in Social Education Work

21.04.2015 37 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages for Enrolled and Prospective Students

• Ideal combination of vocational training and higher education im Menü über: Listenebene • Excellent opportunity to reality-test one’s career • Close supervision due to small classes • Early career launch due to the short time-to-degree • Financial independence from the first semester onwards • Faculty comprising both academic teaching staff and industry experts • Excellent prospects on the labor market due to the valuable work experience

21.04.2015 38 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages for Partner Companies and Social Institutions

• Admission process: co-op students are selected by the corporate partners im Menü über: Listenebene • Industry-related studies for future executives and field experts • Early talent retention • Corporate socialization of the young generation of qualified employees • Active cooperation of companies and social institutions (university partners) • Excellent performance of cooperative students

21.04.2015 39 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Moving towards Success with Corporate Partners im Menü über: Listenebene

21.04.2015 40 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW Corporate Partners im Menü über: Listenebene «Many of the exceedingly more than 3,000 cooperative graduates of Daimler have proven their qualities within our company through their impressive development.»

Wilfried Porth

Human Resources Director Industrial Relations Director

Daimler AG Corporate partner since 1974

21.04.2015 41 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

DHBW Corporate Partners im Menü über: Listenebene «As a high tech enterprise we depend on the fruitful ideas that our competent employees can develop in a both application-oriented and creative manner. Therefore, DHBW is our valuable partner.»

Dr. phil. Nicola Leibinger-Kammüller

Chair of the Executive Board

TRUMPF GmbH + Co. KG Corporate partner since 1976

21.04.2015 42 Wechsel des Folienlayouts DHBW – Summary  40 years experience im Menü über: Listenebene  120.000 graduates  34.000 students in 2013  9.000 cooperating organisations Partners investment: The private sector contributes about 900 Mill €/year in student salaries  90 study programmes  10 % drop out rate Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts

im Menü über: Listenebene

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