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im Menü über: Listenebene Cooperation with the world of work as a key characteristic of Professional Higher Education
Raimund Hudak, DHBW Germany
Profiling Professional Higher Education Seminar on Regional Cooperation and Perspectives Belgrade (Serbia) – 6 March 2015
www.dhbw.de Wechsel des Folienlayouts
im Menü über: Listenebene 1. The World of Work – … is Changing Fast! Wechsel des Folienlayouts Something meaningful is happening…
im Menü über: Listenebene Our world is more… INSTRUMENTED
Our world is more… INTERCONNECTED
and Virtually all things, processes and ways of working are becoming more… INTELLIGENT Wechsel des Folienlayouts
Globalization
im Menü über: Listenebene Globalization created a new world characterized by: • Worldwide communication • Collaboration without barriers • More competiveness Wechsel des Folienlayouts The Transformation of Organisations
im Menü über: Knowledge-, explorative-, Listenebene Functional-oriented Process-oriented solution-oriented
Hierarchical Integrated Network, virtuell
Yesterday Today Tomorrow Wechsel des Folienlayouts
im Menü über: Listenebene 2. PHE – An emerging paradigm? Wechsel des Folienlayouts Are we fit for the PHE Challenge? im Menü über: Transfer Tutor Coach Listenebene
Factual Knowledge Proceedures, Problems Social Practice („know-that“) („know-how“) („knowing-in-action“) Instruction Dialogue Interaction Know, Remember Simulate/Train, Problemsolving Reflective Action, invent
Teaching I Teaching II Teaching III (Baumgartner 2004)
Focus on Theory Focus on Practice and Competence Wechsel des Folienlayouts Future Scenario
Understanding the Complexity of the Value Chain im Menü über: Listenebene Knowledge: Project based Broad understanding
THE HUMAN Employability Growth = SUCCESS FACTOR =
Competence: T-Shape Deep overarching competences Personality, (Multiple-)Specialisation, Interdisciplinary Expertise Wechsel des Folienlayouts T-Shaped Professionals
im Menü über: Ability to act successfull across disciplins,
Listenebene contexts and systems
system
knowledge
one
in in
one
in in
depth
, ,
Depth field Wechsel des Folienlayouts Qualification: Today‘s Scenario
im Menü über: Today Listenebene
Top Managers
Experts Senior Managers
Senior Managers Specialists
Specialists
Operational, Back Office
© Matthias Landmesser, 2013 Wechsel des Folienlayouts Qualification: Future Scenario
Future Drivers: im Menü über: Listenebene . Globalisation Top . Changed Value Chain Managers . Demographic Change . Growing Complexity Experts Senior Managers And therefore … Senior Specialists Managers 1. More higher qualifications 2. New academic job profiles Specialists 3. Cross-Competencies Operational, Back Office gain importance PHE is emerging to meet this new demand
© Matthias Landmesser, 2013 Wechsel des Folienlayouts Rise of PHE (German Context) im Menü über: Advantages: Listenebene Training . Orientation on Needs Integrated . Competent employees First Cycle Practice Challenges: integrated . Terminology Further Extra . Typology Education occupational – PHE Institutions Model – Target groups – Financing Characteristics of PHE – Cooperation btw. . Alternating Phases of academic study and practice phases Academy and . Coherent approach to curriculum design (academic & practice) Practice . Contract for Training- and Study with partner organisation . Standards . Practice Partner Organisation is selecting the students . Quality Benchmarks Wechsel des Folienlayouts PHE in Europe: Growing Demand
Do you agree that there is a growing demand for well profiled im Menü über: PHE in your country? Listenebene
5 - Fully agree 30% 33% 37% 4
3
47% 42% 2 40%
1 - Completely disagree
17% 15% 16%
6% 4% 5% 2% 4% 1% HE Institutions Governm. Institutions Public Organisations
13 Wechsel des Folienlayouts
im Menü über: Listenebene 3. PHE – A systems‘ challenge! Wechsel des Folienlayouts Should HE be Practice Oriented?
View on practice orientation in academic programms im Menü über: (percent, categories merged) Listenebene makes maybe Doesn‘t sense make sense Prof. Uni (1568) Researchers Uni (4909) Prof. UAS (1290) Researchers UAS (460)
TOT Key Findings Europe
Wechsel des Folienlayouts Differences between PHEI & AHEI
Which institution is best suited to provide? im Menü über: Listenebene Education focuses on knowledge and its development
Focus on fundamental research
Profession-oriented education and training
Alternating phases of work and study
Education focuses primarily on employability in a wider meaning (ability of employment over a lifetime)
Programme delivery includes cooperation with employers
Focus on practice relevant knowledge and applied research
Clear focus on academic knowledge and fundamental research
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Classical/academic universities Universities of Applied Science / University colleges Tertiary vocational schools and colleges Differences between PHEI & AHEI Wechsel des Folienlayouts What institutions think of themselves
University (academic) PHE Institutions
Clear focus on academic-related knowledge and fundamental research 80% im Menü über: 70% Listenebene Education focuses on knowledge and its 60% Clear focus on academic and profession- development related knowledge and research 50%
40%
30%
20%
10% Focus on groundbreaking research Focus on practice relevant knowledge and 0% (fundamental research) applied research mainly
Programme delivery includes cooperation Profession-oriented education and training with employers
Education focuses primarily on employability in a wider meaning (ability of employment over a lifetime) Wechsel des Folienlayouts
im Menü über: Listenebene 4. PHE – Cooperation with the world of work A successfull example Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Cooperative Education: the Combination Of Academic Learning and Work Experience im Menü über: Listenebene • The German Federal State of Baden-Wuerttemberg is one of the leading economic regions not only in Germany, but across the whole Europe.
• Home to internation corporations and thousands of successful small and medium-sized enterprises, it is known for its innovative drive and inventive spirit, as well as for a high level of productivity and low unemployment rate.
• 5,1 per cent of the Federal State’s GDP is invested into research and development. This figure makes Baden-Wuerttemberg the leading innovator in comparison to other 97 regions across Europe.
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Higher Education Institutions & Enrolled Students im Menü über: Listenebene Winter Term 2013/14 Baden-Wuerttemberg Institutes of Public Cooperative State Baden-Wuerttemberg Administration: 4,940 University: 33,148 (10 %)
Other Universities of Overall 350,000 enrolled Universities: Applied 178,240 Sciences: students (Baden-Wuerttemberg, 103,092 winter term 2013/2014*)
Universities of Music and Fine Universities of Arts: 4,759 Education: 25,510
* According to the Press Release StaLA, Stuttgart, 25. November 2013 – Nr. 347/2013: preliminary figures are based on the first releases of the higher education institutions (http://www.statistik.baden wuerttemberg.de/Pressemitt/2013347.asp)
21.04.2015 20 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
Students Enrolled at DHBW im Menü über: 1974 – 2013 Listenebene
40 000
35 000 approx. 34,000 students 30 000
25 000
20 000
15 000
10 000
5 000
0
1974 1979 1984 1989 1994 1999 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
21.04.2015 21 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts DHBW School of Engineering, Allocation of Students: DHBW Business School & im Menü über: DHBW School of Social Work Listenebene
DHBW School of Social Work: 7 %
DHBW Business School: 61 % approx. 34,000 students over 9,000 corporate partners
DHBW School of Engineering: 32 %
21.04.2015 22 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
The Shift of Qualification Demand within the Economy: im Menü über: Listenebene
QUALIFICATION LEVEL Past Future
Executive Managers, Project Managers, Technical Experts Degree (Bachelor’s, Master’s)
Vocational Qualifications
Unskilled Labor
* Source: Prof. Matthias Landmesser. Challenges of the Academic Further Education from the Corporate Perspective. KIT, March 2013.
21.04.2015 23 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts What is Cooperative Higher Education at the DHBW? Academic Learning + Workplace Training im Menü über: Listenebene THEORETICAL KNOWLEDGE PRACTICAL EXPERIENCE
Intensive 3-month phases of academic 3-month work placements at one of learning at one of the 12 DHBW + over 9,000 partner companies and locations and campuses social institutions (‘corporate partners’)
ACADEMIC Integration of Theory WORKPLACE & Practice LEARNING in the Curriculum TRAINING
21.04.2015 24 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Cooperative Higher Education: Theory and Practice Integrated im Menü über: Listenebene THEORETICAL KNOWLEDGE PRACTICAL EXPERIENCE
• At DHBW - academic knowledge is conveyed • Work placement at one of over 9,000 partner by more than 700 full-time professors and companies and social institutions enables 9,000 associate lecturers. the students to reality-test their careers. • This guarantees that the students are • As a result, co-op students have a clearer provided applied and up-to-date knowledge sense of their career objectives than the from the chosen professional field. students of other higher education institutions.
21.04.2015 25 Wechsel des Folienlayouts The DHBW Model Links Practice and Theory
im Menü über: Listenebene Theory 6 Semester Practice University Company
Time: 50% 50% Credits:150 Credits: 60
Decisions and Regulations: By law partners are part of the University Partners are equally represented in half of all committees Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
DHBW: Organization of the Study Process im Menü über: Listenebene DEGREE POST UNDERGRADUATE STUDIES GRADUATE Bachelor of Arts STUDIES (B. A.) Selection Training (MBA) University 1 2 3 4 5 6 Ph.D by the Phase (M.A.) Entrance Corporate Bachelor of (M.Eng.) Qualification Partners / Engineering (M.Sc.) (‚Abitur‘) (B. Eng.) Admission Bachelor of Process Science (B. Sc.)
210 ECTS PROFESSIONAL ACTIVITY
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Regional Integration – the Role of the Partners im Menü über: Listenebene • Legal framework for cooperation with the institution DHBW:
Contract for study
Responsibility of HEI for managing study programs
Regulation for study phases in practice
Regulation for quality assurance in practice
Accreditation of practice study phases Wechsel des Folienlayouts
im Menü über: Listenebene
21.04.2015 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages of DHBW in Relation to Education and Labor Policy im Menü über: Listenebene Short study period (3 years)
Extremely low drop-out rate: approx. 90 % of the students successfully complete their studies
Graduates enjoy high employability upon graduation (approx. 85 - 95 %)
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DHBW Education Goals im Menü über: Listenebene Professional Competence
Methodo- Social MANAGEMENT logical Competence COMPETENCE Competence
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Indicators of Success im Menü über: Listenebene DHBW graduates are promoted to executive positions earlier than the The best graduates of other higher DHBW graduates enjoy secondary education institutions. higher incomes compared school leavers to other employees within study at DHBW the same age range (30-41 y.o.) IBM study on career opportunities Empirical study of the University of Tuebingen IBM study on career opportunities Source: Kramer, Jochen et. al. (2011): While the best opt to study at universities, does the rest choose other higher education institutions? Education Magazine. September 2011, Volume 14, Issue 3, pp 465-487. IBM Deutschland GmbH, Corporate Communications (2000): Berufsakademie: IBM is one of the biggest work placement providers. Press release 17.06.2000, Böblingen.
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The DHBW Faculty Perspective im Menü über: Listenebene Highly qualified specialists and Former employees willing to pass executive managers from partner on their longtime experience and companies field-related expertise
Freelance experts and professionals Associate lecturers from other from other cooperating companies universities and social institutions
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DHBW Teaching Perspective im Menü über: Listenebene
Dr. Rudolf Schmidt
ERGO Direkt Versicherung Head of Corporate Development / Product Management
DHBW Faculty Member since 2012
DHBW Mosbach DHBW Business School, Trade and Commerce
Passing on valuable applied knowledge and experience to the next generation.
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DHBW Teaching Perspective im Menü über: Listenebene
Dr. Özlem Yavuz
Daimler AG, Strategic Planning
DHBW Faculty Member since 2009
DHBW Stuttgart DHBW Business School, Management in Industry
Enjoyable teaching and passing on of one’s own knowledge
21.04.2015 35 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
DHBW Students and Alumni Perspective im Menü über: Listenebene
«While studying at the former Berufsakademie Baden- Wuerttemberg I was able to combine profound academic studies with extensive workplace experience.»
Thomas Edig
Dr. Ing. h.c. F. Porsche AG Deputy Chairman of the Executive Board Executive Board Member for Human Resources and Welfare
Graduate in Business Administration
21.04.2015 36 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
DHBW Students and Alumni Perspective im Menü über: Listenebene
«Numerous discussions took place here. All of them have been extremely useful.»
Kristian Kuntz
Rehabilitation Facility Schloss Boerstingen Social Therapist Addiction Councellor
Graduate in Social Education Work
21.04.2015 37 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages for Enrolled and Prospective Students
• Ideal combination of vocational training and higher education im Menü über: Listenebene • Excellent opportunity to reality-test one’s career • Close supervision due to small classes • Early career launch due to the short time-to-degree • Financial independence from the first semester onwards • Faculty comprising both academic teaching staff and industry experts • Excellent prospects on the labor market due to the valuable work experience
21.04.2015 38 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Advantages for Partner Companies and Social Institutions
• Admission process: co-op students are selected by the corporate partners im Menü über: Listenebene • Industry-related studies for future executives and field experts • Early talent retention • Corporate socialization of the young generation of qualified employees • Active cooperation of companies and social institutions (university partners) • Excellent performance of cooperative students
21.04.2015 39 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts Moving towards Success with Corporate Partners im Menü über: Listenebene
21.04.2015 40 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
DHBW Corporate Partners im Menü über: Listenebene «Many of the exceedingly more than 3,000 cooperative graduates of Daimler have proven their qualities within our company through their impressive development.»
Wilfried Porth
Human Resources Director Industrial Relations Director
Daimler AG Corporate partner since 1974
21.04.2015 41 Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
DHBW Corporate Partners im Menü über: Listenebene «As a high tech enterprise we depend on the fruitful ideas that our competent employees can develop in a both application-oriented and creative manner. Therefore, DHBW is our valuable partner.»
Dr. phil. Nicola Leibinger-Kammüller
Chair of the Executive Board
TRUMPF GmbH + Co. KG Corporate partner since 1976
21.04.2015 42 Wechsel des Folienlayouts DHBW – Summary 40 years experience im Menü über: Listenebene 120.000 graduates 34.000 students in 2013 9.000 cooperating organisations Partners investment: The private sector contributes about 900 Mill €/year in student salaries 90 study programmes 10 % drop out rate Baden-Wuerttemberg Cooperative State University Wechsel des Folienlayouts
im Menü über: Listenebene
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