FOR IMMEDIATE RELEASE 12/13/18

NATIONAL FOOTBALL LEAGUE & ALIBABA’S YOUKU ANNOUNCE DIGITAL PARTNERSHIP IN

The National Football League (NFL) and Youku, ’s entertainment platform, today announced a digital partnership in China to bring high-quality football programming to Chinese fans.

The partnership will feature weekly programming on Youku’s sports channel, including game highlights and behind-the-scenes stories from NFL games such as the Super Bowl, NFL Kickoff, Thanksgiving, and the NFL International series. Additionally, documentary content from NFL Films around NFL calendar events such as the NFL Draft will also be made available. As a leading multi-screen online video sharing and streaming platform in China, Youku will continue to create premium viewing and interactive experiences through streamlined content operations and innovative technologies to better serve Chinese fans.

“We are excited to partner with Youku to bring localized NFL highlights and content to the NFL’s rapidly growing fan base across China,” said NFL China Managing Director

RICHARD YOUNG. “Youku’s popularity and high-quality production will provide our fans more access to NFL action every week.”

“We are proud to partner with the NFL to help grow the football fan base in China. We look forward to providing Chinese viewers with more outstanding content and an enhanced way to enjoy the game,” said Youku Vice President and General Manager of Youku Sports Content Center Wei ZHENG.

The NFL and Youku partnership is the latest collaboration between the League and Alibaba’s ecosystem. Since 2013, the NFL has had an official merchandise flagship store on , China’s largest B2C marketplace which reaches more than 600 million monthly active users on Alibaba’s platforms.

About the National Football League (NFL) The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

NFL content has never been more popular across the US media landscape. According to the Nielsen Company, 192 million unique viewers tuned into the 2017 NFL regular season representing 73 percent of all television homes and 63 percent of potential viewers in the US. From Labor Day through Week 14 of the 2018 NFL Regular Season, NFL games accounted for 19 of the top 20 and 47 of the top 50 most-watched shows on television.

About NFL China NFL China was established in October 2007, demonstrating the NFL’s long-term commitment to China and is a significant milestone in the NFL’s continuing effort to promote its game worldwide. In China, the NFL aims to develop its fan base, increasing fan avidity and passion for the game through strategic cooperation with national and regional media partners, and focused marketing efforts around custom content production, flag football development and experiential fan events. The NFL fan base in China has grown rapidly in the past five years, with research indicating the NFL logo is well recognized and strongly associated with quality and authenticity.

2

About Youku Youku is a leading multi-screen online video sharing and streaming platform in China and forms a key part of Alibaba Group's digital media and entertainment business, under its “Double H”(Health and Happiness) strategy. Since obtaining the streaming rights of 2018 FIFA World Cup, Youku has had several breakthroughs in game-streaming technology to provide viewers with a new experience of watching on mobile devices, from frame rate up-conversion, high-dynamic range, and intelligent capture ROI (regions of interest) hi-fi technology. Its business spans PC, TV and mobile devices, and includes a host of wide- ranging content including copyrighted content, co-produced content, in-house productions and live webcasts.

For media inquiries, please contact:

NFL Darlene Capiro +1 (212) 450-2175 [email protected]

Alibaba Group APAC US Ivy Ke Liyan Chen +852 5590 9949 +1 515 864 1116 [email protected] [email protected]

3