2018 REGIONAL ECONOMIC DEVELOPMENT GUIDE TABLE OF CONTENTS

Location 4-6 Economy 7-9 Accessibility & Transportation 10-11 International Business 12-15 Demographics 16-17

Talent & Workforce 18-25 Target Industries 26-27

2 NASHVILLE ECONOMIC DEVELOPMENT GUIDE 4 7 10 12 16 18 24 26

28-29 Corporate Services 30-32 Health Care Management

33-35 Information Technology 36-37 Music & Entertainment 38-39 Advanced Manufacturing 40-41 Distribution & Trade 42-46 Livability 47 Contact Us

NASHVILLE ECONOMIC DEVELOPMENT GUIDE 3 Nashville

Population growth

+10.3% Clarksville Springfield Portland 2011: 1,787,338 White Robertson House 2016: 1,971,542 Montgomery Sumner Gallatin NASHVILLE Goodlettsville ECONOMIC Cheatham Hendersonville MARKET Ashland City

Mt. Juliet Lebanon Davidson Wilson +4.0% Dickson Nashville

2011: 6,397,634 Brentwood 2016: 6,651,194 La Vergne Smyrna TENNESSEE Williamson Rutherford Franklin

Murfeesboro Source: U.S. Census Bureau, 2016 estimates Columbia

Maury LOCATION Mount Pleasant

Nashville

Strategically located in the heart of the Tennessee Valley, the Nashville region is where businesses thrive and the creative spirit resonates across industries and communities. The Nashville Economic Market has 10 counties and a population of more than 1.9 million, making it the largest metro area in a five-state region. Many corporate headquarter giants call Nashville home, including Nissan North America, Bridgestone Americas, Dollar General, Hospital Corporation of America and Gibson Guitar.

A national hub for the creative class, Nashville has the strongest concentration of the music industry in America. The Nashville region’s educated workforce not only provides an abundant talent pool for companies, but also bolsters the region’s vibrancy, artistic and musical essence, and competitive edge in technology and innovation. The Nashville region is defined by a diverse economy, low costs of living and doing business, a creative culture and a well-educated population. Cultural diversity, unique neighborhoods, a variety of industries and a thriving creative community make Middle Tennessee among the nation’s best locations for relocating, expanding and startup companies.

4 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LOCATION Population growth and top employers

+2.3% +7.7% +4.5% 2011: 39,880 2011: 635,503 2011: 49,946 CHEATHAM DAVIDSON 2016: 39,986 2016: 684,410 DICKSON 2016: 52,170

TOP EMPLOYERS TOP EMPLOYERS TOP EMPLOYERS A.O. Smith Water Products Vanderbilt University Tennsco Trinity Industries HCA Shiloh Industries Gate Precast St. Thomas Health Services ConAgra Foods Nemak

+10.5% +10.8% +3.7% MAURY 2011: 81,415 MONTGOMERY 2011: 176,655 ROBERTSON 2011: 66,693 2016: 89,981 2016: 195,734 2016: 69,165

TOP EMPLOYERS TOP EMPLOYERS TOP EMPLOYERS General Motors Austin Peay State University Electrolux Home Products TRG Customer Solutions Trane Company Macy’s Logistics Tennessee Farmers Mutual Insurance Convergys Corp. International Automotive Components

+14.5% +9.9% RUTHERFORD SUMNER 2011: 269,136 2011: 163,882 The Nashville 2016: 308,251 2016: 180,063 MSA has TOP EMPLOYERS TOP EMPLOYERS experienced job Nissan North America UniPres USA growth of 25 National HealthCare Corp. Gap Inc. percent over the Middle Tennessee State University ABC Group past decade, making our region the second fastest growing metro economy in the country since the +13.1% +16.3% Great Recession. WILLIAMSON WILSON 2011: 188,342 2011: 116,780 2016: 219,107 2016: 132,781

TOP EMPLOYERS TOP EMPLOYERS Community Health Systems Cracker Barrel Old Country Store United Healthcare CEVA Logistics Nissan North America Tennova Healthcare Source: U.S. Census Bureau, 2016 estimates U.S. Source:

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LOCATION 5 U.S. Population around Nashville More than half of the nation’s population resides within 650 miles of Nashville

Seattle

Portland St. Paul Minneapolis Milwaukee Detroit Buffalo Chicago Cleveland Salt Lake City Lincoln Pittsburgh New York Denver Indianapolis Kansas City Cincinnati Philadelphia St. Louis Baltimore Washington DC Oakland Colorado Springs Wichita San NASHVILLE Norfolk Francisco Las Vegas Oklahoma City Raleigh Albuquerque Memphis Greenville Los Angeles Charlotte Little Rock Phoenix Birmingham Atlanta San Diego Ft. Worth Shreveport Dallas Montgomery Austin Houston New Orleans Jacksonville Population per square San Antonio mile by county Tampa 0 - 24 Miami 25 - 49 50 - 99 100 - 499 500+

Photo courtesy of Devin Williams Photography

6 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LOCATION ECONOMY

Photo courtesy of Devin Williams Photography

Economic drivers

The Nashville region’s economy continues to be a key driver of Nashville has ranked within the top 10 large metros for job growth business activity in Tennessee and the southeast region. The area and population growth for the past four years. The Nashville region benefits from a diverse economy, and the balance of health care and experiences low unemployment, steady in-migration and a favorable corporate operations with manufacturing and supply chain sectors business climate, making it a top location for companies looking to makes Nashville one of the region’s most attractive growth centers. relocate or expand their business.

JOBS ANNUAL ECONOMIC IMPACT

250,000 $38.8 billion jobs HEALTH CARE annual economic impact

60,000 MUSIC & $10 billion jobs ENTERTAINMENT annual economic impact

82,100 $9.5 billion MANUFACTURING jobs annual economic impact

87,500 TOURISM & $5.7 billion jobs HOSPITALITY annual economic impact

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ECONOMY 7 Management, information, administration, Transportation, warehousing and professional and technical services (8,049) wholesale trade (3,266) Retail trade (6,056) Construction (3,113) 41,609 BUSINESS ESTABLISHMENTS Finance, insurance and real estate (5,019) Education, arts, ent. and rec. (1,812) (NASHVILLE MSA) Health care and social assistance (4,648) Manufacturing (1,454) Accommodation and food services (3,808) Miscellaneous services (4,384)

Source: U.S. Census Bureau, 2015

TOP REGIONAL EMPLOYERS FORTUNE 500 / 1000 LOCAL COMPANIES HEADQUARTERED 2017 *National, regional or division EMPLOYEES IN THE NASHVILLE REGION RANKING headquarters

Vanderbilt University HCA 63 Medical Center* 20,428 Dollar General 128 Nissan North America* 10,750 Community Health Systems 130 HCA Healthcare Inc* 10,613 LifePoint Health 374 Vanderbilt University* 6,912 Tractor Supply Company 396 Saint Thomas Health* 6,243 Delek US Holdings, Inc. 480 Community Health Systems* 4,700 Brookdale Senior Living 512 Randstad 4,557 Envision Healthcare 538 Asurion* 3,600 Iasis Healthcare 628 The Kroger Co 3,523 Cracker Barrel Old Country Store 747 National HealthCare Corp. 3,250 Genesco 751 Shoney’s Inc.* 3,000 Acadia Healthcare 754 Electrolux Home Products 2,900 Louisiana-Pacific 878 2017 Fortune Bridgestone Americas* 2,897

CoreCivic 977 Source: Lowe’s Cos. 2,890 Cracker Barrel Old Country Store* 2,600 Amazon 2,500 Gaylord Opryland* 2,500 AT&T 2,250 Dollar General Corp.* 2,219

Middle Tennessee State University* 2,174 United Healthcare 2,052 Goodwill Industries 2,029

Verizon Wireless 2,025 2017-2018 Book of Lists, Source:

8 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ECONOMY Doing business Unprecedented growth

UNEMPLOYMENT RATE (2016)

CORPORATE BUSINESS CLIMATE Nashville MSA 3.8%

Tennessee 4.8% Corporate income tax rate 6.5% Personal income tax rate 0% United States 4.9% Franchise tax 0.25%

Sales tax rate 7% state (2.75% local option) Average effective 0.75% property tax rate KEY ECONOMIC INDICATORS (2011 - 2016) Unemployment insurance tax 2.7% (of first $8,000 in wages)

Right-to-work state Ye s Nashville MSA State labor force 3,208,324

Tennessee 27.1% Regional labor force 1,017,264 United States Cost of doing business 94% 13.0% CNBC state business 4 11.0% friendliness ranking 10.5% CNBC state 2 6.4% infrastructure ranking 13.2% 4.0% 3.7% CNBC state cost of doing 6 9.8% business ranking CEO magazine business 7 climate ranking Population Job GDP Cost-of-living index 96.7 growth growth growth Average lease rate $26.25 PSF for CBD office Average lease rate $27.44 PSF for suburban office PER CAPITA INCOME (2016) Average lease rate $4.66 PSF for industrial

$52,540 $43,246 $49,246

Nashville MSA Tennessee United States

Source: Tax Foundation 2017, State of Tennessee Department of Labor and Workforce Development, Moody's Analytics, CNBC Top States for Doing Business 2016, ACCRA Cost of Living Index, CBRE Source: Bureau of Labor Statistics and Bureau of Economic Analysis

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ECONOMY 9 ACCESSIBILITY & TRANSPORTATION

Photo courtesy of Devin Williams Photography

The Nashville region is centrally located within the United States, providing a competitive advantage to businesses that locate here. Nashville’s location and expansive modes of transportation allow manufacturing and logistics businesses to reach U.S. and international locations with ease and affordability. Tennessee shares a border with eight different states, providing connectivity to the southeast region and beyond.

12 million people live within a 2.5-hour drive

75% of the U.S. market is within a 2-hour flight

2-day trucking distance

Three major interstates converge in Nashville

10 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ACCESSIBILITY & TRANSPORTATION AIR ROAD RAIL WATER TRANSIT

• Nashville • Nashville is • CSX • Port of • Comprehensive International one of only six Transportation Nashville on plan in place to Airport (BNA) U.S. cities at the has two major the Cumberland break ground on is located only convergence rail yards in River; Nine-foot regional transit eight miles from of three major Nashville, as well navigation channel project by 2020. downtown. interstate as an Intermodal accessible to Ohio highways – I-40, terminal, TDSI River, Mississippi • Intercity bus • The airport I-65 and I-24. automatic River and Gulf of system. averages 440 daily distribution Mexico. flights and provides • The 440 Parkway terminal and • Music City Star service to more downtown TRANSFLO suburban rail. than 13.5 million loop and Briley terminal. Nashville passengers annually. Parkway link is CSX’s division • Nashville B-cycle the urbanized headquarters. bike-share system. • BNA is served areas; Route 840 by 12 carriers with connects four • Goods can • Lyft and Uber flights to more counties in an travel on rail to rideshare services. than 52 nonstop outer loop. Memphis, then to destinations. Canada or from • 140 freight Nashville directly • BNA is carriers and 150 to the Port of undergoing a truck terminals. Savannah. multi-billion dollar expansion and adding increased air service.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ACCESSIBILITY & TRANSPORTATION 11 FOREIGN DIRECT INVESTMENT PERCENT OF INTERNATIONAL IN THE NASHVILLE REGION LOCATIONS EMPLOYEES EMPLOYEES BUSINESS Japan 69 17,659 35.8% United Kingdom 39 3,532 7.2%

Germany 28 3,630 7.4% On average, The Nashville Economic Market is one of America’s most dynamic centers for business growth, with expanding global links and Nashville MSA France 27 2,550 5.2% opportunities. With international businesses and headquarters spanning all business sectors, including corporate services, health care, goods exports have 26 advanced manufacturing, supply chain and music and entertainment, it is easy to see the diversity present in every aspect of Music increased by 5.8% Canada 2,948 6.0% City. No city of similar size offers as great a setting and potential for international trade and investment. annually over the Switzerland 18 2,706 5.5% past 10 years. Source: State of Tennessee 9 Department of Ireland 1,561 3.2% Economic and Community All others 111 14,801 30.0% Development, 2017

The Consulate General TRADING of Japan moved to NASHVILLE MSA EXPORT PRODUCTS PARTNERS EXPORTS Nashville from New Orleans in 2008 to Transportation equipment better service the $3,961,000,000 Canada $4,281,000,000 growing population of Computer and electronic products $2,239,000,000 22% of the Nashville Japanese nationals in Mexico $1,334,000,000 the midsouth. Electrical equipment, appliance and components region's new job $596,000,000 Japan $467,000,000 commitments in FY 2017 were created Machinery, except electrical $462,000,000 China $406,000,000 through Foreign Direct Chemicals $461,000,000 Japan $303,000,000 Investment. All other $1,781,000,000 All other $3,012,000,000 10,000 + people Total $9,500,000,000 Total $9,500,000,000 move to Nashville Over 320 foreign from abroad every Source: U.S. Department of Commerce, 2017 Source: U.S. Department of Commerce, 2017 owned company year, accounting for locations employ 11.5% of all more than 49,000 inbound migration. people in our area. SME's account for 82% of Tennessee has ranked in Nashville goods NISSAN NORTH AMERICA the top 10 nationally for exporters. new FDI job (2017) In 1980 Nissan North America chose commitments since the Nashville region for its first Noth 2013, rising to #1 in American automotive assembly facility; 2013 and 2015. NASHVILLE’S SISTER CITIES: (IBM Global Location the largest facility ever built by a foreign Trends Report, 2017). manufacturer in the U.S. at that time. • Mendoza, Argentina In 2005 Nissan announced it would move • Caen, France its North American headquarters from • Magdeburg, Germany California to the Nashville region. • Belfast, Northern Ireland • Edmonton, Canada Today Nissan employs 10,750 people in • Taiyuan, China the Nashville region. • Kamakura, Japan • Tamworth, Australia

12 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - INTERNATIONAL BUSINESS FOREIGN DIRECT INVESTMENT PERCENT OF INTERNATIONAL IN THE NASHVILLE REGION LOCATIONS EMPLOYEES EMPLOYEES BUSINESS Japan 69 17,659 35.8% United Kingdom 39 3,532 7.2%

Germany 28 3,630 7.4% On average, The Nashville Economic Market is one of America’s most dynamic centers for business growth, with expanding global links and Nashville MSA France 27 2,550 5.2% opportunities. With international businesses and headquarters spanning all business sectors, including corporate services, health care, goods exports have 26 advanced manufacturing, supply chain and music and entertainment, it is easy to see the diversity present in every aspect of Music increased by 5.8% Canada 2,948 6.0% City. No city of similar size offers as great a setting and potential for international trade and investment. annually over the Switzerland 18 2,706 5.5% past 10 years. Source: State of Tennessee 9 Department of Ireland 1,561 3.2% Economic and Community All others 111 14,801 30.0% Development, 2017

The Consulate General TRADING of Japan moved to NASHVILLE MSA EXPORT PRODUCTS PARTNERS EXPORTS Nashville from New Orleans in 2008 to Transportation equipment better service the $3,961,000,000 Canada $4,281,000,000 growing population of Computer and electronic products $2,239,000,000 22% of the Nashville Japanese nationals in Mexico $1,334,000,000 the midsouth. Electrical equipment, appliance and components region's new job $596,000,000 Japan $467,000,000 commitments in FY 2017 were created Machinery, except electrical $462,000,000 China $406,000,000 through Foreign Direct Chemicals $461,000,000 Japan $303,000,000 Investment. All other $1,781,000,000 All other $3,012,000,000 10,000 + people Total $9,500,000,000 Total $9,500,000,000 move to Nashville Over 320 foreign from abroad every Source: U.S. Department of Commerce, 2017 Source: U.S. Department of Commerce, 2017 owned company year, accounting for locations employ 11.5% of all more than 49,000 inbound migration. people in our area. SME's account for 82% of Tennessee has ranked in Nashville goods the top 10 nationally for exporters. new FDI job (2017) commitments since 2013, rising to #1 in 2013 and 2015. (IBM Global Location Trends Report, 2017). “Relocation fifteen years ago to Nashville has been a huge factor in the level of success we have realized for Mitsui and its people. A lower cost of living, a higher quality of life, abounding hospitality, and countless opportunities all come together in the Nashville area as an extraordinary place to grow your business and raise your family, too.”

- Mike Fedele, general manager, regional officer Mitsui & Co. (U.S.A.), Inc., Nashville

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - INTERNATIONAL BUSINESS 13 Nashville’s Foreign Investment Timeline THE TRANE COMPANY IRELAND

TRIDON CANADA

WILSON SPORTING GOODS TOSHIBA AMERICA FINLAND CONSUMER PRODUCTS JAPAN

MAHLE FILTER SYSTEMS NORTH AMERICA, INC GERMANY

TEKSID ALUMINUM ITALY NEMAK MEXICO ALCOA FUJIKURA BRIDGESTONE AMERICAS, INC NISSAN MOTOR MANUFACTORING SQUARE D FRANCE SONY MUSIC UNIPRES USA, INC. JAPAN

14 FLORIM, USA ITALY PERMOBIL SWEDEN

FEINTOOL, INC SWITZERLAND CINRAM SITEL CANADA WILLIS NORTH AMERICA, INC FIBERWEB, INC U.K. WIRTGEN AMERICA GERMANY

NISSAN NORTH AMERICA AKZO NOBEL NETHERLANDS CONSULATE-GENERAL OF JAPAN RICOH BUSINESS SOLUTIONS SEKISUI PLASTICS PRATT INDUSTRIES USA TACLE SEATING AUSTRALIA JAPAN ELECROLUX HOME PRODUCTS QUANTA COMPUTERS SWEDEN WEI-CHUAN USA, INC TAIWAN

SAMICK MUSIC CORPORATION SOUTH KOREA EMBRAER BRAZIL VALEO FRANCE

CARLEX GLASS AMERICA, LLC UBS SWITZERLAND DAIEI AMERICA IB-TECH MARTINELLI ETTORE KYOWA AMERICA BERETTA NHK SEATING OF AMERICA UST ITALY JAPAN

TRIANGLE TIRE MAPLEHURST BAKERIES SINOMAX USA CANADA AMERICAN WONDER PORCELAIN KHS AMERICA CHINA TAIWAN HANKOOK TIRE PHILIPS LG ELECTRONICS NETHERLANDS SOUTH KOREA

15 DEMOGRAPHICS NASHVILLE MSA

Age Race & ethnicity

27.7% 78% 26.0% Caucasian 35 - 54 0 -19 21.7% African American 19.7% Hispanic / Latino 20 - 34 55 - 74 Other / two or more races Asian

4.8% 15% 75 + 7% 3% 2%

0 10 20 30 40 50 60 70 80 90 Median age: 36.5

Foreign-born population by world region of birth

Africa 10.9%

Asia 32.2%

Europe 9.0%

Latin America 44.4%

Northern America 2.7%

Oceania 0.7%

Educational attainment Household income & size age 25 years and older Average household Median household size: 2.59 people income: $60,030 Graduate / professional degree (12.0%) Bachelor’s degree (22.2%) Associate’s degree (7.2%) $0 - $34,999 27.2%

Some college, no degree (21.0%) $35,000 - $74,999 33.4% High school graduate (26.9%) $75,000 - $149,999 27.7% No diploma, 9th - 12th (6.9%) No diploma, less than 9th (3.8%) $150,000 + 11.5%

Source: U.S. Census Bureau 2016 16 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - DEMOGRAPHICS MSA population

NASHVILLE MSA TOTAL POPULATION: 1,865,298

THE NASHVILLE REGION GAINED 69 NET NEW IN THE NASHVILLE REGION, MORE THAN 189,294 PEOPLE PER DAY ON AVERAGE IN 2016. RESIDENTS WERE ADDED FROM 2010 TO 2016.

2010 2016

189,294 RESIDENTS

POPULATION PROJECTIONS PREDICT THAT MORE THAN 2.5 MILLION WILL LIVE IN THE NASHVILLE AREA BY 2040.

2016 census 1,865,298

2040 prediction 2,500,000

WITH THE RAPID INFLUX OF RESIDENTS, NASHVILLE HAS BEEN A TOP 10 METRO FOR POPULATION GROWTH FOR THE PAST FIVE YEARS. 1,865,298 11.30% population increase since 2010.

1,828,961 +1.99%

1,800,000 1,793,083 +2.00%

1,758,292 +1.98% 1,700,500 1,727,218 +1.80% 1,698,198 +1.71% 1,700,000 1,676,004 +1.32%

1,600,500 2010 2011 2012 2013 2014 2015 2016

Source: U.S. Census Bureau, 2016 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - DEMOGRAPHICS 17 TALENT & WORKFORCE

Photo courtesy of Belmont University

Middle Tennessee is a magnet for talent, young graduates and the types “Change Healthcare has enjoyed being a part of the Nashville of workers new and growing industries healthcare ecosystem, where we’ve been able to attract and retain seek. Considered a national hub for the a high quality workforce. Through the Chamber and Partnership creative class, the Nashville region’s 2020, we’ve participated in the planning, growth and educated workforce not only provides development of the region. Additionally, we have benefited from an abundant talent pool for companies, the collaborative spirit of fellow Nashville business leaders.” but also bolsters the region’s vibrancy, -Tommy Lewis, senior vice president, Change Healthcare artistic and musical essence, and competitive edge in technology and innovation. While our region supports many innovative and aggressive local LABOR FORCE BY SECTOR programs to recruit workers to the region, many of Nashville's most valuable workers come from the area's Educational services, health care and social assistance 21.9% own vast educational system, with its Retail trade 12.1% 24 accredited four-year, two-year, tech Professional, scientific, management, administrative services 11.9% schools and postgraduate institutions. Nearly 123,000 students are enrolled in Arts, entertainment, accommodation and food services 10.9% higher education in the Nashville area, Manufacturing 9.8% the largest concentration in a four-state Finance and insurance, and real estate and rental and leasing 6.8%

region. We retain 60 percent of these Census Bureau, 2016 U.S. Source: graduates annually in our region. More than 34 percent of residents over age 25 have a bachelor’s degree or higher, Total Total Labor and more than 150,000 residents have population labor force participation rate graduate or professional degrees.

1,865,298 1,017,264 67.3%

18 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE Regional commuting patterns

Christian

Trigg

Macon Montgomery Robertson Sumner

Number of workers Trousdale Cheatham commuting Smith

20,000+ Davidson Wilson Dickson 5,000 - 19,999 Nashville 1,000 - 4,999

Williamson Rutherford Cannon Hickman

Maury

Source: U.S. Census Bureau Center for Economic Studies

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE 19 INDUSTRY SECTOR JOBS NASHVILLE NASHVILLE U.S. AND WAGE RATES WORKERS MEDIAN MEDIAN

Accommodation and food services 94,221 $15,865 $16,053 Administrative support, waste management services 77,038 $28,583 $25,497 Agriculture, forestry, fishing and hunting 6,860 $34,061 $25,637 Arts, entertainment and recreation 18,432 $25,511 $21,665 construction 50,419 $34,319 $37,374 Educational services 67,472 $36,738 $39,030 Finance and insurance 43,843 $49,578 $54,702 Health care and social assistance 132,342 $40,171 $35,134 Information 22,429 $44,477 $51,015 Management of companies and enterprises 20,210 $50,970 $63,857 Manufacturing 82,568 $41,249 $43,842 Other services (except public administration) 46,393 $26,722 $24,344 Professional, scientific, and technical services 63,518 $57,652 $62,311 Public administration 44,783 $46,537 $52,843 Real estate and rental and leasing 17,698 $41,942 $39,656 Retail trade 102,550 $23,940 $22,387 Transportation and warehousing 45,934 $36,481 $40,285 Utilities 3,901 $55,020 $66,587

Wholesale trade 37,174 $45,601 $44,030 Census 2016 Economics ,2017 and U.S. Chmura Source:

Photo courtesy of Vanderbilt University

20 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE The talent pipeline

Nearly There were nearly 123,000 60% 26,000 of college graduates students attend the area’s graduates of Nashville-area remain in the region. colleges and universities. colleges and universities in 2016.

ENROLLMENT IN HIGHER EDUCATION INSTITUTIONS

Enrolled in Accredited Four-Year & Postgraduate Location 2016 Middle Tennessee State University Murfreesboro 22,050 Vanderbilt University Nashville 12,587 Tennessee Technological University Cookeville 10,493 Austin Peay State University Clarksville 10,344 Tennessee State University Nashville 8,760 Belmont University Nashville 7,723 Bethel University McKenzie 5,975 Lipscomb University Nashville 4,632 Trevecca Nazarene University Nashville 3,221 Cumberland University Lebanon 1,963 University of the South Sewanee 1,815 Meharry Medical College Nashville 831 Fisk University Nashville 761 Aquinas College Nashville 342

Accredited Two-Year Institutions & Tech Schools Nashville State Community College Nashville 8,914 Volunteer State Community College Gallatin 8,684 Motlow State Community College Lynchburg 5,838 Columbia State Community College Columbia 5,645 Tennessee College of Applied Technology Nashville 1,089 Tennessee College of Applied Technology Dickson 559 Tennessee College of Applied Technology Murfreesboro 432

Total 122,658 2016 Statistics, Center for Education National Source:

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE 21 EDUCATIONAL AWARDS BY CATEGORY, NASHVILLE MSA

Programs and occupations 2016 Awards Health professions and related programs 5,348 Business, management, marketing and related support services 3,226 Liberal arts and sciences, general studies and humanities 2,799 Education 1,664 Visual and performing arts 1,350 Mechanic and repair technologies/technicians 1,250 Social sciences 909 Multi/Interdisciplinary studies 807 Personal and culinary services 751 Psychology 751 Biological and biomedical sciences 729 Engineering 527 Communication, journalism, and related programs 491 Protective services 481 Computer and information sciences and support services 412 Parks, recreation, leisure and fitness studies 390 Legal professions and studies 365 Public administration and social service professions 358 Family and consumer sciences/human sciences 304 Engineering technologies and engineering-related fields 276 English language and literature/letters 273 Transportation and materials moving 247 Theology and religious vocations 232 Physical sciences 217 Communications technologies/technicians and support services 197 History 189 Foreign languages, literatures and linguistics 182 Precision production 178 Mathematics and statistics 173 Agriculture, agriculture operations and related sciences 172 Philosophy and religious studies 105

Total 25,552 Source: Chmura Economics 2017 Chmura Source:

Photo courtesy of Mars Petcare

22 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE Mars Petcare’s Commitment to Middle Tennessee

How is being located in the Nashville region important for Working at Mars, associates are able to meaningfully connect with Mars’s business? our purpose of making A Better World for Pets® and take part in Mars Petcare has called Nashville home to our U.S. Headquarters signature programs including the Mars Volunteer Program (MVP), since 2006. Middle Tennessee is a strategic location for us – it’s Mars Ambassador Program (MAP) and Better Cities for Pets™ centrally located and provides us with great access to our customers program. We have been lucky to establish strong relationships with and manufacturing operations across the country. The Nashville leaders in the region to establish programs focused on building our region continues to experience tremendous growth, which is great talent pipeline and establishing Mars Petcare’s reputation in the for business and helps the region attract top talent from around community as a great place to work. the country. The quality of life that our associates experience here is unparalleled, and we’re committed to maintaining our strong What is Mars doing to make the Nashville region a better relationship with the Middle Tennessee community. place to live, work and play? As a business that’s dedicated to making A Better World for Pets®, What factors were involved in Mars’s 2017 decision to it’s no secret that pets are important to us. Data shows that pets are expand its headquarters in the Nashville region? an important part of many families (now in more than 84 million When we identified the need for new office space, we did a thorough households). No longer are pets simply household companions – search. It became clear that staying in Middle Tennessee was a pets are becoming an important part of our everyday lives – joining priority. We wanted an engaging environment for our associates their owners at work, at the park and on shopping trips. Nashville is and a site that would provide proximity to Nashville, the airport, an exciting, growing region. But it’s not just people who are moving entertainment, shopping and other amenities. Currently, we have into cities – pets are coming with them. In fact, based on current 1,000 associates in the Nashville area working from multiple growth, the Nashville area could be home to more than one million locations. Our move to Ovation in Cool Springs will allow our pets in just a few years! Associates to work more collaboratively and efficiently in a space that meets our needs. Unfortunately, pets aren’t welcome everywhere. Often, there are policies that limit our ability to create pet-friendly places. At Mars Pets are core to who we are. As a business that encourages associates Petcare, we created the Better Cities for Pets™ initiative specifically to bring their dogs to work, we have dogs in the office every day. Our for this reason – to bring together leaders who can represent the purpose is to make A Better World for Pets® and it’s imperative that voice of pets and help drive change to establish more pet-friendly this comes across in our new office space. Our culture highly values cities. collaboration and a sense of community, so creating an open work environment is a top priority. No one, not even the leadership team, Through Better Cities for Pets™, we’re setting out to build pet- has an office at Mars, and we will continue this open office concept friendly communities across the country by supporting shelters in the new space. We’re also planning indoor and outdoor meeting homes, businesses and parks – starting in our own hometown of spaces that foster collaboration and interaction. Mars continues to Middle Tennessee. In 2017, we kicked off this program with the earn recognition as a Great Place to Work®, so our ultimate goal is cities of Nashville and Franklin to roll out programming and policies to design a space that is engaging and inspiring to current associates that support a model for what a pet-friendly city can look like and and is compelling to future talent. establish best practices for other cities across the country to learn from. What has been Mars’ experience in hiring talent in the region? Are there any specific programs or partnerships Each year, our 1,000 Nashville-area associates receive up to 16 that make recruiting a workforce easier? hours of paid volunteer time to give back to their local communities We’ve found that the Nashville area is a very attractive market for through our Mars Volunteer Program. Last year, our associates built job-seekers. With the continued growth of the Nashville region, new dog parks, led beautification projects at our local shelters, and we are seeing an increased pool of qualified applicants and feel supported a weekend-long adoption event in partnership with local confident in our ability to recruit top talent. Mars offers diverse animal shelters. opportunities for growth and our associates are encouraged to think broadly about their careers – taking the time to identify development We urge community leaders to join us in developing policies that opportunities that have a mutual benefit for our associates and the celebrate the increasingly prominent role pets play in our lives and business, regardless of job function. we encourage everyone to play a role by joining the movement at bettercitiesforpets.com.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE 23 Workforce initiatives

Drive to 55 Middle Tennessee Reconnect Tennessee’s Drive to 55 initiative will get The Middle Tennessee Reconnect Community 55 percent of Tennesseans equipped with a is an 11-county collaborative effort dedicated postsecondary degree or certificate by 2025. to supporting the 200,000 adults in the It is projected that 55 percent of occupations region who attended college but did not will require this level of educational receive a degree an are now aspiring to earn attainment, and Tennessee will be ready. their degree. As part of the initiative, all Tennessee adults can now attend and earn Tennessee Promise a diploma or certificate at any of the six Tennessee Promise is both a scholarship and Tennessee Colleges of Applied Technology a mentoring program focused on increasing (TCATs) in Middle Tennessee completely the number of students who attend college free of tuition and fees. The joint effort in our state. It provides students a last-dollar includes public and private nonprofit scholarship, meaning the scholarship will higher education institutions; the region’s cover tuition and fees not covered by the three workforce development boards; and Pell grant, the HOPE scholarship or state community and employer partners. The goal student assistance funds. Students may of this program is to ensure each adult has use the scholarship at any of the state’s 13 access to resources and supports necessary community colleges, 27 colleges of applied to start and finish a college degree. This technology, or other eligible institutions initiative is supported by a grant from offering an associate degree program. Lumina Foundation and through Tennessee Reconnect, the state’s strategy to help adults A critical component of Tennessee Promise enter higher education to gain new skills, is the individual guidance each participant enter jobs that pay well or advance in their will receive from a mentor who will assist current workplace. The Middle Tennessee the student as he or she navigates the college Reconnect Community’s advisors, located admissions process. This is accomplished in American Job Centers around the region, primarily via mandatory meetings that engage community organizations and students attend to remain eligible for the employers to provide adults with advising, program. Tennessee Promise participants support and a personalized path to and must complete eight hours of community through college. For more information, visit service per term enrolled, as well as maintain midtnreconnect.org. satisfactory academic progress (2.0 GPA) at their institution.

Labor Education Alignment Program The Tennessee Labor Education Alignment Program (LEAP) ensures that postsecondary institutions are producing the skills and credentials Tennessee employers actually need. Tennessee LEAP eliminates skills gaps across the state in a proactive, data-driven and coordinated manner by encouraging collaboration across education and industry and by utilizing regional workforce data to identify and then fill skills gaps across the state. Photo courtesy of Vanderbilt University

24 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE YP Nashville YP Nashville is a partnership among the Nashville Area Chamber of Commerce and more than 45 young professional organizations across the region working to engage, connect and empower young professionals to actively shape the future of the Nashville region. The goal of YP Nashville is to connect young professionals to diverse opportunities for professional development, community involvement and networking and, ultimately, advance regional prosperity by building the next generation of community leaders. For more information, visit ypnashville.org.

We Build Tech We Build Tech is a rich network of technology training and employment tools for individuals, educators and businesses. With resources that are specifically tailored to the Nashville community, the goal is to create a pipeline of talent and to see Nashville become a center for technology- based innovation and development. We Build Tech offers a suite of tools to help individuals discover and explore job and educational opportunities in tech including:

• Promotion of technology careers and companies • Promotion of education programs and learning • Helping tech professionals build skills • Enhancing student and grad tech skills • Connecting new talent to tech communities • Connecting students to internships

For more information, visit webuildtech.com.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TALENT & WORKFORCE 25 TARGET INDUSTRIES

Photo courtesy of Bridgestone Americas

Middle Tennessee's economy is characterized by a diverse mix of industries. The Nashville Area Chamber’s long-term economic development strategy has identified five target sectors that drive Middle Tennessee's economy and provide a concentrated focus for strategic growth within the region: corporate services, health care management and information technology, music and entertainment, advanced manufacturing, and distribution and trade. Building on the Nashville region’s successes and core competencies, companies within these target sectors experience a built-in network of existing expertise, strong growth potential, an available and educated workforce and decades of proven success.

HEALTH CARE MANAGEMENT CORPORATE & INFORMATION ADVANCED DISTRIBUTION MUSIC & SERVICES TECHNOLOGY MANUFACTURING & TRADE ENTERTAINMENT

Automotive Corporate and Health care Music and parts Storage and regional management distribution production headquarters manufacturing and publishing

Back office, Health Other Wholesale Affiliated data centers, information manufacturing trade sectors shared services technology opportunities

26 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TARGET INDUSTRIES Inside Bridgestone Americas North American headquarters expansion

Why did you choose to have a headquarters in Nashville and Have there been any specific programs that have helped continue to expand in the region? Bridgestone succeed in the Nashville region? Bridgestone Americas could do business anywhere in the U.S. – Bridgestone appreciates the support of our many community and after a competitive process, we chose Nashville to locate our partners who make Nashville a great place to work and live. There headquarters because it’s a great place to work and do business. This is a perception that all manufacturing and automotive jobs are expansion is a tremendous opportunity for Bridgestone and the assembly line jobs, and that’s not the case. We are working to change Nashville region. that perception by starting our recruiting process early and being active in the community through special partnerships and programs Selecting new locations for our headquarters and another office with different educational institutions. A few examples are below: facility was not a simple task – the process was thorough and required thoughtful consideration, analysis and cross-functional 1. Motlow State Community College expanded its input across several sectors of our businesses. The Nashville area mechatronics program and partnered with Bridgestone was selected after an extensive and intensive review of locations, to create a 2,200-square-foot training facility on-site at including cities across the country, and was selected for its great Bridgestone Americas’ LaVergne Tire Manufacturing Plant quality of life, competitive business costs, capacity for growth and to prepare students to move quickly into high-skill jobs. strategic location. In addition, Bridgestone Americas’ tire manufacturing facilities in LaVergne and Warren County provide internship Bridgestone Americas has a longstanding and strong footprint in the opportunities for students to gain hands-on experience while Nashville region with deep existing ties to the community, and this completing their degree. region provides strategic proximity to several manufacturing sites and large groups of teammates. We’ve been a proactive member of 2. Middle Tennessee State University is the first university the Middle Tennessee community for 36 years. We are committed in the country to offer a bachelor’s degree in mechatronics to making the community in which we work a better place to live. engineering, and Bridgestone offers paid internships dedicated this field. What has your experience been in hiring talent in the Nashville region? 3. In 2015, Maplewood High School opened a training center, Nashville is home, and we’re proud to be here. The Bridgestone which represents a true collaboration between Bridgestone business portfolio provides a unique opportunity to experience a Americas, our retail division (Firestone Complete Auto Care) wide variety of career experiences. We believe this type of career and Metro Nashville Public Schools. The center provides experience is in line with what working professionals are looking assistance with making the curriculum ASE-certified. for in an employer today. Coupled with the 2017 opening of a state- Through dual enrollment at Nashville State Community of-the-art new corporate HQ located in the heart of downtown College or Volunteer State Community College, students Nashville, we are confident in our ability to compete for the best have the opportunity to earn up to three college credits in talent in Middle Tennessee as we move forward. maintenance and light repair. They can also take the exam for the ASE professional certification, a key step in starting a We believe Middle Tennessee is an attractive job market. Nashville, career or post-secondary education in automotive technology. in particular, is drawing more and more qualified workers to the city Students who complete the training program and graduate as the region has grown and diversified. We feel very fortunate to be can enter the workforce immediately. based in this thriving community, and with our new headquarters building downtown and our facility in Antioch opening in 2017, we are proud to continue to invest in its growth. One of our biggest challenges is the sheer volume of roles we will be looking to hire in the coming years as we expand into our new headquarters and establish our facility in Antioch.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - TARGET INDUSTRIES 27 Photo courtesy of Devin Williams Photography CORPORATE SERVICES

The Nashville region has emerged in the last decade as one of the most desirable headquarters LEADING HEADQUARTERS AND LOCAL and corporate office locations in America. The CORPORATE SERVICES COMPANIES EMPLOYMENT top driver of that growth is the city’s position as home to more than 123,000 students who attend Vanderbilt University and Medical Center 20,428 the region’s higher education institutions, with 60 Nissan North America 10,750 percent choosing to stay in the area. Vanderbilt University, Middle Tennessee State University, HCA Holdings 10,613 Fisk University, Tennessee State University, Saint Thomas Health 6,243 Belmont University, Lipscomb University and a Community Health Systems 4,700 host of two-year institutions are just a few of the talent suppliers for the area’s corporate offices. Asurion 3,600 National HealthCare Corp. 3,250 Corporate headquarters in the region range Bridgestone Americas 2,897 from sectors including retail (Dollar General, Cracker Barrel Old Country Store 2,600 Tractor Supply Company, Kirkland’s) to health care (HCA, CHS, Healthways, Healthtrust) to AT&T 2,250 manufacturing (Nissan, Bridgestone, Hankook Dollar General Corp 2,219 Tire). All these corporations are driven by the UnitedHealthcare 2,052 regional talent pool, affordable operating costs and the ability to recruit key talent to the region. A.O. Smith Corp. 1,922 The Nashville region has also earned a reputation Ingram Content Group 1,859 as a hotbed for technology development. Lately,

State Farm Insurance Cos 1,650 2017-18 Book of Lists, Source: this evolution has become even more evident through the region’s creative talent and a wealth of entrepreneurial success.

28 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - CORPORATE SERVICES CORPORATE SERVICES WAGES

Jobs in Median hourly “Expanding Occupation Nashville MSA earnings our presence Accountants and auditors 8,714 $28.86 in Nashville was the right Bill and account collectors 2,540 $17.87 business decision for Billing and posting clerks 3,821 $17.26 UBS. As a longstanding Computer operators 656 $21.10 member of the community, Customer service representatives 21,112 $15.11 we knew this was a city with the talent capable of Data entry keyers 1,854 $15.38 helping us grow.” Exec. Secretaries and exec. admin. assistants 4,785 $21.86

Financial specialists 750 $28.90 – Wanda Lyle, managing Human resources managers 1,222 $41.59 director, general manager of Nashville Business Market research analysts 3,708 $26.53 Solutions Center, UBS Payroll and timekeeping clerks 1,096 $20.17 Purchasing agents 1,227 $26.51 Receptionists and information clerks 6,811 $14.25 Sales representatives, services 6,871 $22.33

Switchboard operators, including answering service 692 $14.06 2016 Economics, Chmura Source:

“No. 7 fastest-growing American City” “Vanderbilt, “No. 1 metro Belmont, and creating Lipscomb Forbes, January 2018 the most universities business and offer top- professional ranked MBA 150,416 people in the services jobs.” programs” Nashville MSA have a graduate or professional Forbes, July 2017 Bloomberg Business, 2018 degree.

U.S. Census Bureau, 2016

The Nashville region is home to 14 Fortune 1000 companies including 5 Fortune 500 headquarters.

Fortune, 2017

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - CORPORATE SERVICES 29 HEALTH CARE MANAGEMENT

Nashville is widely recognized as a national health care industry capital and global health care industry leader. With a reputation for nurturing dynamic, innovative health care companies, the Nashville region has a rich tradition of LEADING HEALTH LOCAL entrepreneurship and strong industry management talent. CARE EMPLOYERS EMPLOYEES Nashville has helped shape the nation’s health care landscape for the past four decades and continues to improve the Vanderbilt University Medical Center 20,428 delivery of patient care across the globe. The health care HCA Holdings 10,613 industry contributes an overall benefit of nearly $40 billion Saint Thomas Health 6,243 and more than 250,000 jobs to the local economy annually. Community Health Systems 4,700 Nearly 400 health care companies are located in Middle National HealthCare Corp. 3,250 Tennessee, making it the region’s largest and fastest-growing UnitedHealthcare 2,052 industry. Eighteen publicly traded health care companies are headquartered in the region, with combined worldwide Cigna-Healthspring 1,200 employment of nearly 500,000 and $73 billion in global Centerstone 1,110 revenue. More than half of the privately owned hospital Change Healthcare 903 beds in the U.S. are operated by Nashville-area companies. Brookdale Senior Living 730 Nashville’s industry has also developed a network of professional service firms specializing in health care industry eviCore Healthcare 770 support – including legal, accounting, finance and real estate Healthways 713 services. Correct Care Solutions 644 Premise Health 550

MEDHOST Inc. 397 2017-2018 Book of Lists, Source: Nashville’s health care industry directly employs 126,000 people.

30 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - HEALTH CARE MANAGEMENT JOBS IN MEDIAN HOURLY HEALTH CARE WAGES NASHVILLE MSA EARNINGS

File clerks 840 $14.47 Health educators 351 $14.61 Healthcare social workers 934 $28.47 Home health aides 2,555 $10.44 Licensed practical and vocational nurses 5,828 $18.78 Medical and clinical laboratory technicians 1,877 $17.48 Medical and health services managers 3,089 $42.56 Medical assistants 4,656 $15.40 Occupational health and safety specialists 510 $33.04 Purchasing managers 572 $41.64 Receptionists and information clerks 6,811 $14.25 Registered nurses 19,463 $28.94

Surgical technologists 822 $19.68 2016 Economics, Chmura Source:

18 PUBLICLY TRADED HEALTH MORE THAN $1.6 BILLION IN VENTURE CAPITAL WAS CARE COMPANIES IN THE INVESTED IN NASHVILLE HEALTH CARE COMPANIES OVER THE NASHVILLE REGION. PAST 10 YEARS.

2007 2009 2011 2013 2015

$1,600,000,000

2008 2010 2012 2014 2016

NEARLY 400 HEALTH NASHVILLE IS HOME CARE COMPANIES TO MORE THAN 400 HAVE OPERATIONS IN 400 400 PROFESSIONAL NASHVILLE AND WORK SERVICE FIRMS THAT ON A MULTISTATE, PROVIDE EXPERTISE NATIONAL OR IN THE HEALTH CARE INTERNATIONAL BASIS. INDUSTRY.

Source: Nashville Health Care Council, 2017

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - HEALTH CARE MANAGEMENT 31 Fortune 100 Health Care Leader HCA continues to commit to Nashville

Nashville-based HCA is one of the nation’s leading providers of healthcare services, comprising 170 locally managed hospitals and 118 freestanding surgery centers in 20 states and the United Kingdom. With its founding in 1968, HCA created a new model for hospital care in the United States, using combined resources to strengthen hospitals, deliver patient- focused care and improve the practice of medicine.

From the study demonstrating that early elective delivery of babies is not as good as full-term delivery, to the study identifying a method to reduce all bloodstream infections by 44% more than previously known best practices, HCA is a learning healthcare system that uses its more than 26 million annual patient encounters to advance science, improve patient care and save lives.

Throughout its history, HCA has invested in the Nashville community, most recently completing a $200 million office building in the Capitol View development bringing around 2,000 jobs to the area. HCA currently employs approximately 16,500 people in the Middle Tennessee area and invests approximately $15 million locally through annual charitable giving.

“The secret to Nashville’s success is its collaborative and entrepreneurial spirit, and nowhere is that more evident than in our healthcare industry. Ideas and solutions developed here— whether by established innovators like HCA or startups and collaborations—are improving the lives of patients across the country. There is no place like Nashville.”

– Milton Johnson, chairman and CEO, HCA Holdings

32 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - HEALTH CARE MANAGEMENT INFORMATION TECHNOLOGY

The Nashville region has become a premier destination for innovation and creativity. A national hub for the creative class, Nashville enjoys the competitive advantages of having LEADING IT LOCAL IT a creative culture, a well-educated population and a thriving EMPLOYERS EMPLOYMENT technology industry. This strength is seen in the enterprising and entrepreneurial spirit of Nashville, which creates a space for Asurion 500 ingenuity and innovation. MEDHOST Inc. 450 Deloitte 423 The technology sector is the leading edge of the region’s growth, with thousands of technology job opportunities in fields from UBS 410 music and entertainment to health care to enterprise software HP Enterprise Services 361 development. The tech sector in Middle Tennessee is growing by Change Healthcare 280 4.9 percent per year, with an estimated 7,100 new jobs being added between 2009 and 2019. Ingram Content Group Inc. 208 Dollar General Corp. 165 Nashville is stepping up its technology infrastructure to OHL 150 accommodate and encourage future growth, with three Internet HealthStream Inc. 134 service providers offering gigabit Internet speeds. Google Fiber, Comcast and AT&T provide the infrastructure that further Lifeway Christian Resources 129 establishes Nashville as an advanced tech city that will now be LBMC 90 able to better accommodate its population of entrepreneurs and Franklin American Mortgage Co. 89 software developers, as well as the growing number of individuals working from their homes. eviCore healthcare 67 CGS Administrators 65 Nashville’s unparalleled creative community – with a mashup of National HealthCare Corp. 50 musicians, artists, writers, developers and designers – translates into Book of Lists 2016-2017 Source: a tech scene unlike any other in America.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - INFORMATION TECHNOLOGY 33 INFORMATION JOBS IN MEDIAN HOURLY TECHNOLOGY WAGES NASHVILLE MSA EARNINGS

Computer and information research scientists 70 $48.29 Computer network architects 993 $47.64 Computer network support specialists 1,371 $30.15 Computer occupations, all other 1,512 $33.48 Computer programmers 1,671 $33.88 Computer systems analysts 3,680 $33.65 Computer user support specialists 3,976 $23.37 Database administrators 691 $40.94 Information security analysts 506 $36.27 Network and computer systems administrators 2,261 $38.20 Software developers, systems software 2,078 $40.38

Web developers 976 $27.35 2016 Economics, Chmura Source:

“No. 8 Hottest “No. 2 market for growth of “No. 6 Best U.S. New Cities for highly skilled tech workers” City for Young Tech Jobs” Professionals” CBRE, 2016 ZipRecruiter, 2017 SmartAsset, September 2017

34 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - INFORMATION TECHNOLOGY Tech Giant Eventbrite chooses Nashville A Conversation with Nashville’s Head of Engineering, Bryan Mayes

Why did you choose to open an Eventbrite office in What has your experience been in hiring talent in the Nashville? Nashville region? We chose Nashville from a pool of fantastic markets as our second Our continuing to add teams to Nashville is a testament to city to set up operations in the U.S. outside of San Francisco. In the incredible talent in the Nashville area. As a member of the addition to being able to tap into Nashville’s amazing talent pool, software engineering team, I can most confidently speak about our it has also been a huge benefit that our culture and values are technology team. The level of talent is extremely high, and we have largely shared with the Nashville community. As the world’s largest found highly seasoned senior developers as well as a community self-service ticketing and event technology platform, Eventbrite’s of well-trained juniors who have grown with us into some of our passion for live events fits well in Music City. strongest team members.

Why does Eventbrite continue to grow and do business in How has it been personally relocating to living in Nashville? Nashville? My wife and I moved just south of Nashville a few years ago from Nashville has been a great expansion opportunity for Eventbrite. the Silicon Valley area. We are both employed in the technology We started in Nashville focusing on hiring customer experience industry. We were drawn to this city over others because of nearby professionals and were thrilled with the incredible talent here. family, great schools for our kids, insanely lower cost of living and We have since expanded our operations in Nashville and built the fact that it had a growing tech community that would allow out an even more robust team to include engineering and us to continue doing what we love for work. When we made the sales professionals. We are constantly trying to build career decision to move, I was worried it might be a mistake. Today, I feel opportunities for people on all our teams. Eventbrite is all about like not moving would have been a mistake. We love our lives and helping people grow personally and professionally, and we are our careers here, and I’m happy to be a part of this vibrant and highly supportive of internal mobility. growing community.

Photo courtesy of Journal Communications

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - INFORMATION TECHNOLOGY 35 MUSIC & ENTERTAINMENT

With live music of all genres being performed every night of the The Nashville region has been a magnet for creative talent since week, more than 190 recording studios and some 5,000 working the 1930s. Today, that energy is stronger than ever, and is drawing musicians, Nashville is a hub for the music industry. The Nashville not only songwriters and instrumentalists from all genres, but also region’s concentration of musicians and music businesses is the filmmakers, artists, authors and digital entrepreneurs. The Nashville highest in the nation. Music industry activity in Nashville is as much region is home to some of the world’s most popular entertainers, as 30 times greater than the nation overall – 10 times greater than including Tim McGraw, Jack White, Sheryl Crow, Ke$ha, The Black New York or Los Angeles and even greater compared to other cities Keys, Paramore and Kings of Leon. Nashville’s incredibly diverse such as Atlanta, Austin and New Orleans. music and entertainment industry continues to expand, making the city a creative core for the region and the country. Nashville has evolved alongside the music business and has maintained its status as a global center for the entertainment industry. The local music scene has been praised in major publications such as Travel + Leisure, Nylon, SPIN and Rolling Stone.

LEADING MUSIC & ENTERTAINMENT EMPLOYERS

ASCAP CMT Sony Entertainment ACM Country Music Hall of Fame & Museum Sony/ATV Music Publishing Big Machine Records Curb Records St. Jude Country Cares Billboard GAC Third Man Records BMG/Chrysalis Publishing Gibson Guitar Corporation Universal Music Group BMI LiveNation Vector Management Broken Bow Musicians Hall of Fame & Museum Viacom/MTV CAA Ryman Hospitality Properties Warner Music Nashville Capitol Records SESAC William Morris

36 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - MUSIC & ENTERTAINMENT REGIONAL PROFILE - SECTION NAME XX “In 2016, Warner Music Group decided to relocate a number of its financial, legal and administrative services. We chose Nashville because of its position as a long-standing hub for the music HEADQUARTERED MUSIC & ENTERTAINMENT ASSOCIATIONS industry, its vibrant economy and creative culture, its low cost of living, and its low cost of doing business. We now have more than 90 Americana Music Association Gospel Music Association employees working in our Center of Excellence Academy of Country Music International Bluegrass Music Association for Shared Services in Downtown Nashville, on Barbershop Harmony Society National Museum of African American Music our way to 150 by the Summer of 2018.” Country Music Association Nashville Songwriters Association International - Kris Ahrend, President, U.S. Shared Country Radio Broadcasters Services – Warner Music Group

JOBS IN MEDIAN HOURLY MUSIC & ENTERTAINMENT WAGES NASHVILLE MSA EARNINGS

Accountants 8,714 $28.86 Agents and business managers 623 $29.84 Audio and video equipment technicians 1,147 $18.63 Entertainers and performers, sports and related workers 279 $20.57 Executive secretaries and executive assistants 4,785 $21.86 Financial managers 5,043 $46.22 Graphic designers 1,721 $22.25 Human resources managers 1,222 $41.59 Musicians and singers 3,031 $28.70 Photographers 903 $14.73 Producers and directors 1,309 $24.32 Public relations specialists 1,270 $24.88 Radio and television announcers 479 $15.82 Sound engineering technicians 511 $22.19 Source: Chmura Economics, 2016 Economics, Chmura Source:

$9.7B $5.5B 56,000 4X NO. 9

TOTAL ANNUAL ANNUAL MUSIC INDUSTRY MORE MUSIC CITY FOR INDUSTRY CONTRIBUTION JOBS IN THE INDUSTRY CREATIVES IMPACT WITHIN TO THE LOCAL NASHVILLE EMPLOYMENT SmartAsset.com, THE NASHVILLE ECONOMY REGION THAN ANY OTHER May 2016 MSA CITY IN THE U.S.

Source: Nashville Area Chamber of Commerce Music Industry Impact Study, 2017

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - MUSIC & ENTERTAINMENT 37 ADVANCED MANUFACTURING

Photo courtesy of Bridgestone Americas

Over the past two decades, the Nashville region’s premier location, skilled workforce, labor cost advantages and advanced training and technology LEADING ADVANCED LOCAL have made the region an ideal destination for MANUFACTURING EMPLOYERS EMPLOYEES world-class manufacturers. These advantages allow our celebrated manufacturing base to operate more Nissan North America 10,750 efficiently and at a lower cost than almost anywhere in America. Electrolux Home Products 2,900 Bridgestone Americas 2,897 Three interstate highways converge in Nashville, A.O. Smith Corp. 1,922 providing ideal access to market for the manufacturing community. Nashville is a hub Tyson Foods 1,792 in the CSX rail system, connecting 20 states, Schneider Electric 1,600 140 freight carriers and 150 truck terminals. Air Dell Corp 1,500 cargo at Nashville International Airport (BNA) is The Trane Company 1,100 supported by 10 major carriers. Rates for freight transport are among the most competitive in the Unipres USA 1,062 nation. General Mills 1,028 Johnson Controls 1,000 As a right-to-work state, Tennessee consistently gives employers optimal return on investment. Adient 1,000 Favorable business regulatory and tax climates Mars Petcare US 1,000 allow manufacturing firms to focus on high- Triumph Aerostructures 800 quality production. The community college Vi-Jon Laboratories 728 system of vocational/technical schools provides

the workforce that helped Nashville earn a ABC Group 605 2017-2018 Book of Lists, Source: national reputation as a top location for advanced manufacturing operations.

38 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ADVANCED MANUFACTURING JOBS IN MEDIAN HOURLY ADVANCED MANUFACTURING WAGES NASHVILLE MSA EARNINGS

Drafters, all other 81 $19.42 Helpers-production workers 4,132 $10.64 Human resources assistants (except payroll and timekeeping) 855 $19.33 Industrial engineers 1,809 $37.80 Industrial truck and tractor operators 4,712 $15.00 Inspectors, testers, sorters, samplers and weighers 3,728 $16.45 Laborers and freight, stock and material movers, hand 23,519 $12.55 Machinists 1,769 $18.85 Mechanical engineers 1,016 $33.26 Operating engineers and other construction equipment operators 1,917 $18.01 Painters, construction and maintenance 2,210 $15.00 Paving, surfacing, and tamping equipment operators 342 $17.78 Production, planning and expediting clerks 2,436 $22.25 Stock clerks, and order fillers 14,907 $11.67 Welders, cutters, solderers and brazers 1,668 $17.80 Wholesale and retail buyers (except farm products) 926 $22.16 Source: Chmura Economics, 2016 Economics, Chmura Source:

86,367 MANUFACTURING JOBS IN THE NASHVILLE REGION

“Nashville is experiencing dynamic growth, and the city 21,612 NEW JOBS IN THE NASHVILLE REGION’S is hitting its stride. MANUFACTURING SECTOR SINCE 2010 We’re honored and excited to 33% increase be a part of that growth. From 2017 86,367 adding new jobs to supporting the 2010 64,755 community through philanthropy, volunteerism and leadership, we NO. 1 CITY AND STATE FOR ADVANCED INDUSTRY JOB GROWTH are investing significantly in the -BROOKINGS INSTITUTION, AUGUST 2016 growth and success of Nashville.”

#1 - Gordon Knapp, CEO and president, Bridgestone Americas; vice president and senior NO. 4 STATE FOR DOING BUSINESS officer, Bridgestone Corporation; -AREA DEVELOPMENT, SEPTEMBER 2016 and member of the board of Bridgestone Americas, Inc. #4

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ADVANCED MANUFACTURING 39 DISTRIBUTION & TRADE

The Nashville region is centrally located and offers expansive modes of transportation, allowing businesses to reach U.S. and international LEADING DISTRIBUTION LOCAL AND TRADE EMPLOYERS EMPLOYEES locations with ease and affordability.

Fifty percent of the U.S. population lives within 650 miles of Nissan North America 10,750 Nashville, and 24 states are located within that 650-mile radius. Electrolux Home Products 2,900 Tennessee borders eight states. These location advantages translate Bridgestone Americas 2,897 to one- and two-day truck delivery times to more than 75 percent of all U.S. markets. Amazon 2,500 A.O. Smith Corp. 1,922 Nashville is one of only six U.S. cities with three major intersecting Ingram Distribution 1,859 interstate highways. Highway systems in Tennessee are rated among GAP Inc. 1,306 the nation’s best, offering exceptional connections for freight and commuting. Middle Tennessee is within 250 miles of one-third of Lifeway Christian Resources 1,229 all car and truck assembly in the United States, offering an ideal General Mills 1,028 location for vehicle shipment. Unmatched access to North American CEVA Logistics 845 markets delivers bottom-line advantage in freight costs. Western Express 650 Source: Book of Lists, 2017-18 Book of Lists, Source:

84,000+ distribution and trade jobs in the Nashville region

1-2 day truck delivery times to more than 75 percent of all U.S. markets

40 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - DISTRIBUTION & TRADE JOBS IN MEDIAN HOURLY DISTRIBUTION & TRADE WAGES NASHVILLE MSA EARNINGS

Bus and truck mechanics and diesel engine specialists 1,995 $21.15 Cargo and freight agents 396 $21.38 Customer service representatives 21,112 $15.11 Dispatchers, except police, fire and ambulance 1,421 $16.64 First-line supervisors of helpers, laborers, material movers and vehicle operators 1,832 $21.50 Heavy and tractor-trailer truck drivers 15,590 $19.63 Light truck or delivery service drivers 6,752 $15.20 Logisticians 980 $27.86 Postal service mail carriers 1,745 $27.78 Shipping, receiving and traffic clerks 5,179 $14.25 Transportation inspectors 136 $35.65 Transportation, storage and distribution managers 1,083 $35.35 Source: Chmura Economics, 2016 Economics, Chmura Source:

One-third of all car and truck assembly in the U.S. is within 250 miles of Nashville.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - DISTRIBUTION & TRADE 41 LIVABILITY

Quality of life

Living and working in the Nashville MSA has many advantages Nashville routinely places at the top of national and international that appeal to companies and workers considering a relocation. livability rankings. Nashville has a vibrant culture centered on Nashvillians enjoy a higher standard of living than workers in other creativity, music and entrepreneurship that complements its robust large metros. The region has a relatively low cost of living and high per dining scene, popular entertainment venues and beautiful outdoor capita income, resulting in more disposable income for its residents. spaces.

Creative vitality

THE NASHVILLE MSA IS HOME TO MORE THAN 630 ARTS, CULTURE AND HUMANITIES DESTINATIONS.

PLATINUM-LEVEL CERTIFIED: $9.7 BILLION VALLEY SUSTAINABLE COMMUNITY (TVA) MUSIC INDUSTRY IMPACT

42 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LIVABILITY Photo courtesy of Devin Williams Photography

180+ 200 ARTS-RELATED NON-PROFITS DOWNTOWN RESTAURANTS AND BARS

8,660 56,000 RESIDENTS LIVE DOWNTOWN PEOPLE WORK IN THE DOWNTOWN CORE

MUSEUMS AND FESTIVALS

• Adventure Science Center • Live on the Green Music Festival

• Americana Music Festival • Musicians Hall of Fame and Museum

• Bonnaroo Music and Arts Festival • Nashville Fashion Week

• CMA Music Festival • Nashville Film Festival

• Cheekwood Botanical Gardens & Museum of Art • Pilgrimage Music & Cultural Festival

• Country Music Hall of Fame & Museum • Tennessee Craft Fair

• Frist Center for the Visual Arts • Tennessee State Museum

• Johnny Cash Museum • The Parthenon

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LIVABILITY 43 Sports and leisure

Nashville Tennessee Nashville Predators Titans Sounds

NHL NFL MLB

Nashville Zoo MLS at Grasssmere Soccer

Coming soon

56 80 MILES GOLF COURSES OF PAVED TRAILS

100+ 30,000 ACRES PUBLIC PARKS OF INLAND LAKE

44 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LIVABILITY Photo courtesy of Devin Williams Photography Photo courtesy of Devin Williams Photography

Performing arts

LIVE MUSIC MORE THAN 12O EVERY DAY OF THE WEEK LIVE PERFORMANCE VENUES

VENUES

• 3rd and Lindsley • Marathon Music Works • Ryman Auditorium

• Ascend Amphitheater • Nashville Ballet • Schermerhorn Symphony Center

• Bridgestone Arena • Nashville Children’s Theatre • Tennessee Performing Arts Center

• Cannery Ballroom • Nashville Opera • The Bluebird Cafe

• Grand Ole Opry • Nissan Stadium • The Station Inn

Diversity

Nashville’s population continues to expand in diversity of origin, ancestry and ethnicity, enhancing the region as a cosmopolitan place to live and work.

INTERNATIONAL MIGRATION ACCOUNTED FOR MORE THAN 20 PERCENT OF NASHVILLE’S NET IN-MIGRATION FROM 2010 TO 2016.

1 IN 8 DAVIDSON COUNTY RESIDENTS IS FOREIGN-BORN

Nashville and Middle Tennessee offer a Nashville is home to large Hispanic, Middle wide variety of international cultural and Eastern, Kurdish and South and Southeast social organizations. Asian populations.

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - LIVABILITY 45 Cost of living

New York City 228.2 San Francisco 192.9 Boston 149.0 Seattle 148.2 Los Angeles 148.0 Chicago 123.6 Atlanta 99.0 Austin 97.5 Nashville 96.7 Raleigh 96.4 Charlotte 96.2 Tampa 94.8 Indianapolis 92.6

Climate and setting

YEARLY AVERAGE JANUARY 59°F / 15°C JULY HIGH-LOW HIGH-LOW

10°F/-12°C 20°F/-6°C 30°F/-1°C 40°F/4°C 50°F/10°C 60°F/15°C 70°F/21°C 80°F/26°C 90°F/32°C 100°F/38°C

DAYS OF SUNSHINE PER YEAR AVERAGE RELATIVE HUMIDITY

ELEVATION

208 Days Humidity Tennessee 56.4% 157 Days 900 ft. / 274.32m

Nashville 500 ft. / 167.6m

AVERAGE ANNUAL RAINFALL TIME ZONE

Central Time Zone

Nashville: 47.2 inches (122 cm) Tennessee: 54.2 inches (137 cm) United States: 63.7 inches (160 cm) Source: ACCRA Cost of Living, 2017 annual data Cost of Living, ACCRA Source:

46 NASHVILLE ECONOMIC DEVELOPMENT GUIDE - ARTS, CULTURE & ENTERTAINMENT Photo courtesy of Devin Williams Photography

Contact us

The Nashville Area Chamber of Commerce’s top-ranked economic development team is dedicated to assisting you with your business relocation or expansion across the 10-county Nashville region. We serve as a single point of contact to make your transition into the Nashville region as smooth as possible. Our services include:

• Providing regional research and data • Assisting with comprehensive real estate searches • Coordinating with all regional economic development partners including State of Tennessee, Tennessee Valley Authority and local entities • Facilitating company and site consultant visits to the region • Creating customized talent recruitment plans • Assisting with employee and family relocation process

For more information or assistance with your site selection process, please contact Courtney Ross at 615-743-3022 or [email protected].

NASHVILLE ECONOMIC DEVELOPMENT GUIDE - CONTACT US 47 Photo courtesy of Devin Williams Photography Photo credit: Warne Riker

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