Stoughton Road Revitalization Project Plan City of Madison, Wisconsin Adopted: June 3, 2008
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Stoughton Road Revitalization Project Plan City of Madison, Wisconsin Adopted: June 3, 2008 Prepared for: The Stoughton Road Revitalization Project Group (SRRP) and the City of Madison, Wisconsin Prepared by: Cuningham Group Architecture, P.A. Meyer Mohaddes Associates, Inc. Acknowledgements Stoughton Road Revitalization Project Plan Group Members: Neighborhood & Business Representatives Fred Arnold, Project Chair; Elvehjem Neighborhood Jim Polewski, Project Vice-Chair; Elvehjem Neighborhood Tonya Hamilton-Nisbet, Project Secretary; East Buckeye Neighborhood Jim Roloff , Project Treasurer; Glendale Neighborhood Sandie Custer, Business Liaison & Glendale Neighborhood Chris Dyson, Glendale Neighborhood Tim Saterfi eld, Lake Edge Neighborhood City of Madison Alderpersons Judy Compton, City of Madison Alderperson, 16th District Larry Palm, City of Madison Alderperson, 15th District Lauren Cnare, City of Madison Alderperson, 3rd District Dane County Supervisors Tom Stoebig, Dane County Supervisor, 17th District Dave DeFelice, Dane County Supervisor, 16th District City of Madison Planning Divison Staff Liaison Rebecca S. Cnare, ASLA, Urban Design Planner City of Madison-Department of Planning and Community and Economic Development: Mark A. Olinger, Planning and Community and Economic Development Director Brad Murphy, Planning Division Director City of Madison Staff : Bill Bauer, Parks Division William Fruhling, Planning Division Matthew Mikolajewski, Offi ce of Business Michael Waidelich, Planning Division Resources Rebecca Cnare, Planning Division Michael Gay, Offi ce of Business Resources Archie Nicolette, Planning Division Peggy Yessa, Offi ce of Business Resources Linda Horvath, Planning Division Joe Gromacki, Economic Development Rick Roll, Planning Division Robert McDonald, Transportation Planning Board Brian Grady, Planning Division David Dryer, Traffi c Engineering Division Tim Parks, Planning Division Dan McCormick, Traffi c Engineering Division Kevin Firchow, Planning Division Rob Phillips, City Engineering Division Tim Sobota, Metro Transit Joel Plant, Mayor’s Offi ce This Project was funded this project through the following fi nancial contributions, awarded grants and in-kind services: Dane County Better Urban Infi ll Development (BUILD) Program Matching Grant Wisconsin Department of Transportation (WisDOT) Meeting space: Dean Clinic East Fiscal agent: East Isthmus Neighborhood Planning Council and Common Wealth Development Neighborhood Association and Individual Donations: South Stoughton Road Business Donations City of Madison Neighborhood Grant City of Madison TID #24 Preliminary Planning Funds Additional technical information about the WisDOT US Highway 51 Corridor study was provided by: Gerry Schmitt, Kim Lobell: KL Engineering Adam Clayton, Th omas Kaprowski and Michael Hoelker: Wisconsin Department of Transportation Adopted by the City of Madison Common Council Date:June 3, 2008 Resolution #:RES-08-00616 Legislative File ID#:09550 Table of Contents Table of Contents Table of Contents 1. Introduction Pages 5-12 Th e SRRP Plan Th e SRRP Plan Stakeholders Stakeholders Purpose of the SRRP Plan Purpose of the SRRP Plan Plan Boundaries Plan Boundaries SRRP Vision SRRP Vision Principles & Goals Principles & Goals Two Plans Two Plans Plan Implementation Plan Implementation 2. Planning Process Pages 13-16 Public Participation Public Participation Existing Plans & Policies Existing Plans & Policies 3. Analysis Pages 17-32 Study Area Study Area Existing Conditions Existing Conditions Urban Systems Urban Systems Natural Systems Natural Systems Transportation Systems Transportation Systems Land Use Land Use 4. Development Areas Pages 33-38 Corridor Image & Identity Corridor Image & Identity Development Area Selection Development Area Selection Proposed Land Use Classifi cations Proposed Land Use Classifi cations 4a. Garden Development Area Pages 39-50 4b. Grid Development Area Pages 51-64 4c. Gateway Development Area Pages 65-84 For Each Development Area: For Each Development Area: Identity Identity Placemaking Placemaking Community Connections Community Connections Stoughton Road & WisDOT Stoughton Road & WisDOT Strategic Phasing Strategic Phasing Land Use Land Use Block Guidelines Block Guidelines Building Types Building Types Landscape Types Landscape Types 5. Implementation Pages 85-105 Plan Adoption & Process Plan Adoption & Process City of Madison Planning Process City of Madison Planning Process Implementation Tools & Strategies Implementation Tools & Strategies Short-Term Implementation Short-Term Implementation Medium-Term Implementation Medium-Term Implementation Long-Term Implementation Long-Term Implementation Continued Implementation Eff orts Continued Implementation Eff orts Executive Summary Available Upon Request 1. Introduction The SRRP Plan Stakeholders Purpose of the SRRP Plan Plan Boundaries SRRP Vision Principles & Goals Two Plans Plan Implementation 1. Introduction The SRRP Plan and visitors all contribute to the vibrancy of the East Side, and help foster a sense of community to Stoughton Road connects places within Madison’s provide future generations a welcoming place to call East Side, an area of established neighborhoods, home. successful businesses, and emerging opportunities. Th is Plan encourages progressive growth along Here, Stoughton Road acts as a local street, the corridor. Growth will deliver new housing, functions as a State highway, and is a visual symbol employment, retail, and commercial services for of Madison’s growth and change. residents and visitors to the East Side. Th e future Neighbors and businesses view Stoughton Road as corridor will present a high quality, aesthetically the “main street” of the community – a community pleasing image to all who use Stoughton Road. It of treasured parks, national corporations, small will become a memorable gateway to Madison businesses, great schools, signifi cant natural features, and front door to the East Side. Th rough broad and major initiatives like the Wisconsin BioAg participation, a common vision, and appropriate plans, the area’s strengths will fl ourish. Gateway Campus and the Royster Clark Special Area Planning Project. Th ree guiding elements are necessary to help make Th is Plan, the Stoughton Road Revitalization this happen: Project (SRRP) Plan, is organized around the • Adopt a shared vision that enhances the strengths and assets of the Stoughton Road corridor’s strengths, eliminates its weaknesses, corridor: vital neighborhoods, engaged businesses, and capitalizes on its opportunities. natural qualities, strong parks, and areas of • Apply the shared vision through collaborative opportunity. Th is Plan recognizes the incremental eff orts among public and private stakeholders. nature of growth in urban areas. Realization of • Realize improvements incrementally; some may the Plan’s vision will require collective resources be made within the next year and others may and collaborative eff orts. Residents, employers, take ten years or more. Buckeye Road Stoughton Road Acewood Pond North Project Setting: Neighbors and businesses view Stoughton Road as the community’s “main street.” Th is aerial photograph overlooks the Buckeye Road intersection with South Stoughton Road, just behind Acewood Park and Pond. Lake Monona is on the far right horizon, and Lake Waubesa is on the far left horizon. 6 1. Introduction Stakeholders The SRRP Group In 2005, a group of residents, business contacts and elected offi cials, representing varied links to over 25,000 city residents, eight neighborhood associations, and many local businesses, started Pfl aum Road meeting to discuss the changing nature of South Stoughton Road. Th is grassroots neighborhood eff ort began the process to create a new vision to help guide future growth and development along the corridor. Th is group recognized that the East Side is home—and Stoughton Road is the way home—for everyone living and working in East Stoughton Road Madison. Stoughton Road is a highly visible corridor and is considered a valuable asset for East Side neighborhoods. Th is informal group evolved into the “SRRP Group,” and continues to be the lead organizing force of this planning project. SRRP Group Members • Seven East Side residents, neighborhood association members and business representatives. • Th ree City of Madison Alderpersons. • Two Dane County Supervisors. Project Support & Funding Th e Plan has progressed with support from the Madison Mayor, the Dane County Executive, State Legislators representing the area, and the Wisconsin Department of Transportation (WisDOT). Th e City of Madison Planning Division guided the process. Funding and support of this planning process was provided by: East Broadway • Private donations from neighborhood associations, individuals, business and property owners. • Dane County: Better Urban Infi ll Development (BUILD) Grant. North • City of Madison: Neighborhood Planning Grant. Project Setting: Stoughton Road can become a memorable • WisDOT: funding for public participation. gateway to Madison and a front door to the East Side. Th is view looks north from the Stoughton Road and East Broadway • City of Madison Department of Planning and intersection. Farm & Fleet, along with other commercial uses, is Community and Economic Development project near the top left of the photograph. management. 7 1. Introduction Purpose of the SRRP Plan Plan Boundaries Historically, U.S. Highway 51, known in Madison Th e general SRRP Plan boundaries extend along as Stoughton Road, was a major north-south the