i G R A f 27 SEPT. - 24 OCT.

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-I' SPONSORS AND AGENCIES PROGRAM COST SPONSORS AND AGENCIES Twj tj-One: Q L 35,000 Pharmaceuticals. Parkson Your Hit Parade; Mu-L 42.500 Amer Tobacco, BBDO U.j Steel Hour; Dr-L 60,000 U.S. Steel. BBDO 37.000 AC Spark Plug, Brother; 7-Up, JWT (alt weeks) Zorro: A-F o1,: of Firestone; Mu-L 32,000 Firestone, Sweeney Cr James Wd n Train; W-F 35,500 Ford, JWT; National Biscuit, Mc-E Specials and Spectaculars I Vl hr. Mil Wallace: I-L 15.000 Philip Morris. Ayer PROGRAM COST SPONSORS AND AGENCIES • W ed-Dead or Alive: W-F 39,000 Brown Cr Wmson, Bates Fred Astaire Show 390,000 Chrysler—10/17 W esday Fights: Sp-L 45.000 Mennen, Mc-E; Miles, Wade Bing Crosby Show 325.000 Oldsmobile, Brother—10/1 La ence Welle; Mu-L 17,500 Dodge, Grant Gateways To the Mind 337,500 Bell Telephone—10/23 Wl^'s My Line; QL 32.000 Helene , Ludgin; Kellogg, Bur- Hall of Fame 350.000 Hallmark—10/13 nett 320,000 Edj /ynn: Sc-F 46,000 L&M; Bulova, Mc-E Bop Hope Show Buick, Mc-E—10/14 110.000 • e tsked For It: M-F 24.000 Peanut Butter, CBB Pre World Series Special National Carbon. Esty—9/30 Shirley Temple's Storybook 225.000 National Dairy, Ayer; Hill Bros,, Ayer; det Your Life: Q-L 51.750 Lever. )WT; Toni, North Breck, Ayer—10/5 'a Young; Dr-F 42.500 P&C. B&B Swiss Family Robinson 340,000 Rexall—10/12

SPONSOR • 27 SEPTEMBER 1958 49