Good Ideas Become Great Ideas When They're Well

Monday, May 9 / Sunday May 15, 2011 7 The Asian Awards 2011 / News BUSINESS ASIA Good ideas become great ideas By Alexanwder Evanhs enmanage tandhrealise the y’re well executed dream,” says Jackson Levy. Launching something new into a “Our strengths lie in devel - crowded marketplace is a challenge oping, producing, managing in itself, but raising the stakes to and marketing of events. launch the most ambitious event of Paul is a technology savvy, its kind from a standing start would successful entrepreneur in deter even the bravest and most en - his own right who brought terprising of people. in-depth knowledge of the Yet this is exactly what entre - South East Asian markets, a Paul Sagoo, Co-founder preneur Paul Sagoo, MD of Lemon global network of contacts, of the Asian Awards and Group and Caroline Jackson Levy, and bags of enthusiasm and consultancy Lemon MD of UBM Awards, did when they determination to succeed.” launched the Asian Awards in part - Trusting in the ability to Group, and co-founder nership with Lebara in 2010. So deliver something uniquely of the Asian Awards what inspired them to do it? ambitious was vital for both Caroline Jackson Levy, “I came up with the idea of the partners; but looking back, MD, UBM Awards. Asian Awards having been to many what were the highs and lows Asian events previously and noting they learned most from? that they were below par in many “To welcome the likes of ways,” explains Sagoo. Sachin Tendulkar and A R “For instance, the judging Rahman on to the stage, and process was not robust enough, the to gather over 1,000 world- quality of the event itself was not up class champions, media and to scratch, the winners tended to be government representatives questionable and issues like nepo - to the inaugural Asian tism and paid awards were com - Awards was a great feeling,” “Three weeks before the so spending that quality time with the point of all of this?” monplace. The Asian Awards was says Jackson Levy. event we received a very him was a real joy.” borne out of a desire to correct all of “We learned a lot apologetic letter from A successful event by anyone’s Winners of the 2011 Asian these issues but, more importantly, about how to work with Amitabh Bachchan who standards, hosted by Lord Sebast - Awards will be announced at a to honour the most amazing Asians our key sponsors to de - said that he had to stay ian Coe and with a keynote speech glittering awards ceremony at on the planet with the right calibre liver value, and hav - in Mumbai to cele - from the Deputy Prime Minister, The Grosvenor House Hotel on of event. It is in honouring the ing our headline brate the cere - what are the hopes for this year? Park Lane, London on 18th Octo - greatest that we Asians made the sponsor Lebara mony with his “The Asian Awards success is ber - and it promises to be a spec - world stand up and take notice.” and category family. I defined by having the most suc - tacular occasion. With some of the Good ideas become great ideas sponsor Lloyds would have cessful Asians in the world wanting world’s most high profile trailblaz - when they’re well executed, of Banking Group loved for him to win an award at our event,” ers honoured in 2010, excitement is course, and Sagoo sought out a sign up for a to be there and Sagoo concludes. already building around who the partner who could deliver a star second year in - attend, but I had “When we start to get nomi - recipients might be for 2011. studded global event honouring spires confidence.” the pleasure of inter - nations from big names I think Visit www.theasianawards.com inspirational Indians, Sri Lankans, “My worst experience of viewing him at his residence we will have achieved what we set /videos-2011.php to watch inter - Pakistanis and Bangladeshis last year was not realising that the for his filmed acceptance speech. I out to do. I would also like us to views with the 2011 judges or across all disciplines of life - from date of the event, 26th October, also met Mr Ratan Tata at his of - raise double the money we raised www.theasianawards.com for a business to the arts, culture, sport clashed with a major Hindu cere - fices in Mumbai. He has achieved this year for our chosen charity full list of 2010 winners as well and public service. mony called Karva Chauth,” con - so much in his career and he is a Save the Children. If we cannot as information on how to book “At UBM Awards, we project fides Sagoo. true inspiration to me personally; help the real needy then what is tickets to the 2011 Awards. A brand vaBluation rexeracise undertadken by thGe and Lo’Oreadl ($7.r9 bilelion)j. valituy to adeapt tdo marketachantges an$d its r3ele - b“A stironlg blranid isoa keyn differentiator 114-year-old Godrej Group for the first time While Godrej Group officials declined to vance with customer needs. for a consumer. A company which carries has pegged the value of the masterbrand ‘Go - comment on the valuation exercise, it is The valuation exercise is expected to as - out a brand valuation exercise will be able drej’ at $3 billion (around Rs 13,000 crore). learnt that a detailed report has been sub - sist the Godrej group in expanding its brand to invest better behind its products. It also The group, whose products range from mitted by Interbrand , valuing each of the equity globally, especially at a time when the assists in the process of globalization,” said cupboards and consumer durables to toilet subbrands as well. Key brands in group has established a substantial presence Banerjea. Brand valuation also helps or - soaps and hair colour, had hired UK-based Godrej’s portfolio in three continents by way of acquisitions. ganizations to command a premium in pric - brand consultancy firm, Interbrand, for include, Godrej The group’s flagship, Godrej Consumer ing at the retail end. valuing the master brand along with the No.1, Cinthol, Good- Products (GCPL) has made seven acquisi - “Over the years, intangible assets have subbrands in the group. Knight , Expert and tions across Asia, Africa and South America gained a lot of traction among businesses Although, at a valuation of $3 bil - Fair Glow. in the last five years. GCPL accounts for al - with brands increasingly playing an impor - lion, Godrej would not feature While the methodol - most half of the master brand’s valuation. tant role in sustaining the financial per - among the top 100 global brands ogy adopted by According to Sunny Banerjea , partner, formance of a business,” said an industry which were valued by Interbrand in 2010, Interbrand for Godrej is not known, the var - KPMG Advisory Services , a brand valuation expert. Groups like the Tatas get a brand the master brand ‘Godrej’ is said to be ious measures that the consultant takes into exercise helps an organization and its stake - valuation done annually from Brand Fi - ahead of brands like Lenovo and Nissan in account while valuing a brand globally in - holders in many ways. Not only does it help nance, an independent brand valuation the rankings . Godrej, which enjoys pa - clude , an organization’s internal commit - attract talent , but also benefits shareholders consultancy , which has valued the Tata tronage of 470 million people in India, is ment in its brand, a brand’s values, who would now see better value coming Group brand at $15 billion and Reliance at behind the likes of Starbucks ($3.3 billion) positioning and proposition, a brand’s abil - through. around $7 billion..

Load more