2017 Cfa National Convention Niagara Falls, Ontario • Sheraton on the Falls • April 2-4, 2017

2017 CFA NATIONAL CONVENTION NIAGARA FALLS, ONTARIO • SHERATON ON THE FALLS • APRIL 2-4, 2017

@ CFAFRANCHISE #CFA2017 • WWW.CFA.CA/CONVENTION 2

WELCOME LETTER CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA levelnext in 2017. the your to business take to inspiration and contacts, you’ll And gala. knowledge, come away the with awards franchising duringCanadian aprestigious You’ll setting. of collaborative best the celebrate in interactive, an peers your industry with connect yourYou’ll to business. critical most are that topics on in Canada. franchisors for opportunities networking development professional and best the you with CFA’s providing to commitment firsthand experience Falls to 4in 2to Niagara April from Convention I invite 2017 you join the to for us National CFA achievements. their outstanding for members honoured CFA more and events, networking more sessions, bigger educational more event better, and gets with year, Every Convention. National our flagship its other’s successes. each celebrate and practices, best share learn, to country the across from professionals franchise together brought that conference in 1990, athree-day Convention in Canada. model business franchise the enhance to informed 1967, had in aclear mind: goal founders its was (CFA) Association Franchise Canadian the When Over three days, you’ll attend informative sessions days, you’ll three Over sessions informative attend anniversary, year, 50th This its celebrates CFA as has so over grown years, has the CFA as Just National first held mandate, its CFA that of part As 50 YEARS YEARS 50 OF FRANCHISING IN CANADA FRANCHISING OF VOICE AUTHORITATIVE THE AS CELEBRATING CELEBRATING Pacini Development Business President, Vice Lafleche Francoeur seeing to Falls! you in Niagara We forward look –excellence for strived in franchising. achieve to peers our founders what your industry with together come time to there’s better never a been voice franchising in of Canada, authoritative the as we CFA’s celebrate event. As years must-attend 50 supplier, is a industry Convention an National CFA branding. and will leadership, on their insights share engagement, including renowned three keynote who speakers speakers, expert and full topics diverse of program adynamic together put to Committee Program Whether you’re a new or established franchisor or or you’re franchisor Whether anew established or Convention have the with worked staff CFA

@ #CFA2017 CFAFRANCHISE

Logistics Manager, PropertyGuys.com Co-Founder & CEO, Inc. Reshift Media Co-Founder Senior Manager, Events & Education Director - Franchise Development, Development, -Franchise Director Area Developer, Eastern Canada, Developer,Area Eastern Canada, Director of Marketing &Creative Marketing of Director Senior Corporate Associate, Associate, Corporate Senior Services, Fatburger Canada Membership & Operations Membership CONVENTION VICE-CHAIR: CONVENTION Lawyer, & Brock Cassels Tilted Kilt Pub &Eatery Jeremy Demont Jeremy President, Driverseat PROGRAM COMMITTEE PROGRAM Joel Friedman Joel COMMITTEE MEMBERS: COMMITTEE Tracy Frazer Brian Bazely Steve Buors Steve Lou Gervasi Lou Eric Mayzel Suzy Jones Suzy IDQ Companies IDQ Chris Falle Chris Vice President, President, Vice Blackwell LLP Blackwell CONVENTION CHAIR: CONVENTION Dixie Ho Dixie Sotos LLP Sotos 2017 CONVENTION CONVENTION 2017 Franchise Consultant, Dwyer Group –Mr. Group Dwyer Rooter Consultant, Franchise Vice President, Business Development, Pacini Development, Business President, Vice President & Chief Executive Officer President &Chief CFA STAFF: Lorraine McLachlan Lorraine Lafleche Francoeur Lafleche Bobbi Sullivan Bobbi Partner, Borden Ladner Gervais LLP Director, Projects, Pita Pit Special Chief Operating Officer, Operating Postcard Chief Coordinator, Events & Education Business Performance Director, Chief Solutions Officer, Ascend Ascend Officer, Solutions Chief Regional Sales and Client Care Client and Sales Regional Marietta Snetsinger Marietta Home Instead Senior Care Senior Instead Home Membership & Operations Membership Meredith Lowry Gourmet Burger Bistro Burger Gourmet Karen Mandryk Karen Portables Canada Ltd. CEO, Lice Squad.com Lindsey Victor Aubrey Huber Aubrey Franchise Solutions Blair Rebane Blair Rod Roberts Manager, Vin Bon Marina Leos Marina CEO, The WORKS The WORKS CEO, Bruce Miller Bruce Dawn Mucci Dawn Manager,

AGENDA OVERVIEW 3 y ortunit pp Convention O Success See page 21 or visit www.cfa.ca/convention REGISTER NOW! REGISTER GOOD MORNING BUFFET BREAKFAST GOOD MORNING BUFFET ANNUAL GENERAL MEETING DISCUSSIONS ROUNDTABLE REFRESHMENT BREAK TOPICS) (4 CONCURRENT SESSIONS CLOSED-DOOR CEO SESSION PRESENTATION KEYNOTE PRIZE DRAW CLOSING LUNCHEON & CLOSING REMARKS REGISTRATION DESK OPEN REGISTRATION 7:45 AM - 8:15 AM 7:30 AM - 8:30 AM 8:30 AM - 10:00 AM 10:00 AM - 10:30 AM 10:30 AM - 11:30 AM 10:30 AM - 11:30 AM AM - 12:30 PM 11:30 12:30 PM - 12:40 PM 12:40 PM - 1:30 PM 8:00 AM - 12:00 PM 8:00 DAY 3: TUESDAY, APRIL 4, 2017 3: TUESDAY, DAY Meals/Breaks Networking KEYNOTE PRESENTATION KEYNOTE RECEPTION MARKETPLACE OPENING REGISTRATION DESK OPEN REGISTRATION POWER SESSIONS RECEPTION GREET COCKTAIL NEW MEMBER MEET & REMARKS & CONVENTION CHAIR OPENING MEMBERSHIP AWARDS MILESTONE CONCURRENT SESSIONS (4 TOPICS) CONCURRENT SESSIONS (4 Sessions (4 topics) Concurrent CHAIR & PRESIDENT’S ADDRESS CHAIR & PRESIDENT’S REFRESHMENT BREAK DISCUSSIONS ROUNDTABLE MARKETPLACE LUNCH CLOSED-DOOR CEO SESSION & BREAKOUTS REFRESHMENT BREAK FSS SUPPLIER FORUM RECEPTION COCKTAIL AWARDS GALA DINNER PRESENTATION AWARDS GALA THE AFTER-PARTY REGISTRATION DESK OPEN REGISTRATION MARKETPLACE BREAKFAST PRESENTATION KEYNOTE PlenarySessions

- 3:00 PM

5:30 PM - 6:30 PM 6:30 PM - 10:00 PM AM 10:00 PM - 1:00 3:30 PM - 4:30 PM 3:45 PM - 4:45 PM 2:00 PM - 4:30 PM 3:00 PM - 3:30 PM 12:30 PM - 2:00 PM 2:00 PM 9:30 AM - 10:30 AM 10:30 AM - 11:00 AM AM - 12:30 PM 11:00 7:30 AM - 8:30 AM 8:30 AM - 9:30 AM 7:15 AM - 6:30 PM 7:15 5:00 PM - 6:00 PM 6:00 PM - 7:30 PM 3:30 PM - 4:30 PM 4:45 PM - 6:00 PM 9:00 AM - 8:00 PM 9:00 1:30 PM - 3:30 PM

Education Sessions Education DAY 2: MONDAY, APRIL 3, 2017 2: MONDAY, DAY

DAY 1: SUNDAY, APRIL 2, 2017 SUNDAY, 1: DAY AGENDA OVERVIEW

POWER SESSIONS Learning Takeaways:Learning you. for so, this seminar If is important Process”? Sales your “Franchise time it streamline to all Is of in “sales force” productivity. factor important most is the it, we adhering have having to that shown a proven repeatedly consistently then and system, believe who groups years, the Over achieve goals. they can business and their personal overall and alignyours. objectives, must vision with franchisee’s their lives, apotential with somethingmoney different desiredo to the or You shouldn’t allow anyone “own” just to having yourBeyond business. the operate and CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA BOB GAPPA • A process for handling candidates from initial inquiry to the signing handling the initial to for inquiry agreements from of candidates • Aprocess prospects right the to your marketing for franchise tricks and • Tips your for brand franchisees best the • Discover recruiting aproven for system seminarindividuals qualified This to and is designed help franchises to you grant SALES Founder &CEO, Management2000 PRESENTED BY: BobGappa, Right Do it How to Learn Sale: Franchise the Closing registration is required. Power sessions are included your are Full of sessions registration. in cost Convention is the Power required. registration Pre- results! get will to you sessions empower advocacy, in these government involved or getting leading success, to your team support, improving your franchisee closing sales, it’s franchise more going by your topic on choice. the Whether of in-depth start apowerful to YourGet off Convention Sunday, 2017, April 2, PM 1:30 –3:30 PM POWER SESSIONS POWER

@ #CFA2017 CFAFRANCHISE Learning Takeaways:Learning brand. live the who breathe and highly building employees for and with engaged brand franchisees practices afranchise inside by the buildingsystem out.” “from abrand John’s best of will fire talk arapid be America. insystems North theMagazine, of one and by inTop Profit Canada Company 10 medium sized franchise Top the of one in Canada, 10 Mail, Smartest employers and the by Globe in the Canada culture, includingnumerous their passionate for awards being named Top the Culture years. three over next the footprint double to its is poised Door Next Nurse States, United the and over Canada 150 across With systems. locations franchise built has Canada’s oneof successful most Directors, of Board Association Franchise Canadian the Chair of Vice and Door Next Nurse of Co-Founder DeHart, John JOHN DEHART MARKETING/BUSINESS DEVELOPMENT MARKETING/BUSINESS • How to maximize franchisee performance performance maximize to franchisee • How recognize and reward franchisees to • How leads right the generate to • How able to build was Door powerful such a Next Nurse how out find to this session Join able garnered build to was that abrand Door Next Nurse growth, this rapid Throughout Nurse Next DoorHealthcare Services PRESENTED BY: JohnDeHart,Co-Founder&CEO Way Right the Brand Growth Hyper a Building

KEYNOTE SPEAKERS 5

LORRAINE MCLACHLAN See page 21 or visit www.cfa.ca/convention , Cassels Brock & Blackwell LLP, LLP, & Blackwell Brock Cassels Partner, JOHN WISSENT REGISTER NOW! REGISTER MICHAEL SHERRARD Get issue and the learn educated largest it’s why about threat the joint-employer facing the franchise business model today Learn about grassroots – what it and to is how lobbying do it effectively Strategies messages franchisees and key and your you can use to educate your representativesgovernment about the importance Canada of in franchising CFAbattling is issue this behalf Grassroots do but can’t it on your alone. we lobbying process. specialized ItMost and highly have doesn’t an is elite lobbying think people • • • SPECIAL SESSION LARRY WEINBERG LARRY The Fight Against Joint-Employer: Your Role in the Battle the in Role to ProtectYour Franchising , Sherrard Kuzz LLP, John Wissent, Chair, CFA Kuzz LLP, Sherrard , Partner, Michael Sherrard and CEO, CFA, President Lorraine McLachlan of Directors, Board , Larry Weinberg PRESENTED BY: one of the 90%If you’re of CFA with members franchised locations Ontario, in potential of – and therefore a joint-employer you make could labour laws tochanges provincial Ontario for – your Thisliable the is largest franchisees’ employees. threat facing as it destroy could nature the of independent the franchisor-franchisee today, franchising an franchising unattractive and make relationship business for model both potential franchisors and franchisees. strategies one of key is our to protect the franchise business from model threats key franchisees and want your you to to engage We share CFA’s joint-employer. like messages about representatives. with franchising government your Through your a powerful are you in communities, your position in personal and involvement experience aboutto educate government the reality and of to franchising, demonstrate an it’s why important business that model must be protected. must act We together – now! Attendto be. interactive this discussion panel for update an on up-to-the joint- minute and to franchisees learn in and developments your you how can get involved employer initiative. critical this Learning takeaways: are

Mary Thompson, PRESENTED BY: Group The Dwyer , Officer Chief Operating Leading on Purpose with Purpose

• 8 keys to franchisee• 8 keys success to create system growth within your principles leadership compliance and improve • 11 • The actions everyday of the strongest franchise the leaders industry in Keep an eye out for this symbol! symbol! this for out eye an Keep a YELLOW with STAR marked Sessions especially recommended for Your Success. for Your recommended especially Area you Franchisor? NEW/EMERGING NEW/EMERGING MANAGEMENT MARY THOMPSON MARY

If want franchise you your partners to perform and employees best, at their to need you a sense them of in vision and purpose.instill This session to franchise teach designed is real world solutions for effectivelyexecutives and techniques a franchise brand. leading whatDiscover the strongest franchise the leaders industry in and engage do to inspire leaders within for plan building own leadership your teams, andtheir learn to how develop organization, bothyour and with team members. at the franchisee key level, Learning Takeaways: 6

KEYNOTE SPEAKERS Undercover Boss in 2012.Undercover Boss on featured was Catherine college for students. fraternity marketing and a sales Trustees of Sigma Pi of Epsilon, Board is the on and IFA, the of is secretary Experience, childhood early development the of franchisor, Directors Learning of The Board another.to firm equity private one from FASTSIGNS of sale led the successfully Catherine under her leadership, results the upon in 2014, July shareholders, Based its of behalf on company. the for growth development EBITDA –all in resulting record franchise targeted through locations number the increase and FASTSIGNS of services, unitimprove level support franchisee franchisee grow profitability, and brand, sales franchising. and leadership, in sign the industry both market to it restored history, and revitalized and it in U.S. the recessions worst the of one during brand amature took 2009, since January FASTSIGNS of CEO Monson, Catherine PRESENTED BY: CatherineMonson,CEO FASTSIGNS Success Franchising FASTSIGNS Transformational to Key Leadership: The CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA CATHERINE MONSON In addition to her duties as CEO of FASTSIGNS International, Catherine isthe on Catherine International, FASTSIGNS of CEO as her to duties addition In and results. driveto the managebusiness sheuses metrics willShe specific the share FASTSIGNS the reposition to she undertook process the learn to Catherine Join SUNDAY,PM –6:00 PM •5:00 2017 2, APRIL level of success. of level developingengagement, your brand in next digital the the to age, and leading system your franchise –building pillars success these franchise of of each address Presentations Keynote year’s This future. company’s aclear the vision for leadership with team brand. Astrong Apowerful Engaged franchisees. things few and bound findcommon. you’re a in to systems franchise successful most the at Look Sunday, April 2–Tuesday, 2017 April 4, KEYNOTE SPEAKERS KEYNOTE

@ #CFA2017 CFAFRANCHISE the 21stthe century. challenge true is the of collaboration Transforming leadership bottom-up into top-down is simple: thesis His franchisees. we’re when We’re smarter and all involved. stronger engage to your pyramid hierarchy by of meaningful creating opportunities traditional the in new his public magazines, and path. videos, viral interventions space victories, campaign start-ups, leaving entrepreneur non-profit of political and atrail asocial as your of franchisees. knowledge and passion, creativity, collective the into Discover build tap how and to system your engagement anew of franchise culture across lie that all possibilities within us. inspiring the of and optimistic of an picture paints organizing, community Dave grassroots of world vibrant the and scene electoral the becoming increasingly disengaged, you involved? get inspire to how can your franchisees people are where aworld In success. its to contribute actively inbuy but your to brand, only not who engaged franchisees can’t exist without system franchise A successful PRESENTED BY: DaveMeslinPRESENTINGSPONSOR: Engagement of Culture aFeeling:More Than Building a DAVE MESLIN An urbanist, community organizer, community urbanist, trainer, and An author Meslin will inspire you invert to years Dave twenty Meslin spent tactics, creative and methods Using non-traditional sector, non-profit the from anecdotes inDave engagement. With Meslin expert is an MONDAY, APRIL 3, 2017 • 8:45 AM – 9:45 AM –9:45 MONDAY,AM •8:45 2017 3, APRIL Engagement Specialist Engagement and Entrepreneur Political

KEYNOTE SPEAKERS / CEO CLOSED-DOOR SESSIONS 7 Chair, Chair,

See page 21 or visit www.cfa.ca/convention , and John Wissent CFA and CEO, President REGISTER NOW! REGISTER SUPPLIER FORUM SERVICES AND FRANCHISE SUPPORT SESSIONS AND BREAKOUTS CLOSED-DOOR CEO

Following Monday’s session, attendees the Monday’s opportunityFollowing have will to break into smaller MONDAY, APRIL 3, 2017 • 3:45 PMMONDAY, – 4:45 PM TUESDAY, APRIL 4,TUESDAY, 2017 AM • 10:30 AM – 11:30 FOR FSS SUPPLIERS/ ONLY! FOR FRANCHISE SYSTEM CEOS PRESIDENTS& ONLY! APRIL 3, 2017 • 2:00 PM – 4:30MONDAY, PM Meet the Chair and Vice Chair of CFA’s Franchise SupportMeet the and Chair Vice of Chair Services/Supplier CFA’s (FSS) Committee, network with other FSS and members, your share ideas on to how leverage profile your in the industry.franchiseCFA to build membership Pre-registrationNOTE: required. is , Gestion Dagwoods Inc. Gestion Dagwoods Development, Advisor, and Senior of Directors Board CFA closedGo doors behind fordiscussions candid with other This franchise is executives. to chance askyour questions withand discuss biggest other business your challenges franchise executives. franchise systems for facilitated conversations on the topics you groups of similar-sized bring to the table. , FASTSIGNS FASTSIGNS , CEO, Catherine Monson PRESENTED BY: , Lorraine McLachlan PRESENTED BY: 1-800-665-4232 or [email protected] at Contact Donnelly Janet ext. 226 pre-register, to or use the form on page 21. Pre-registrationNOTE: these sessions. required for is TUESDAY, APRIL 4, PM 2017TUESDAY, • 1:00 – 2:00 PM As President operating a digital of 20 marketing agency Mirum, in countries with Most a culture of in change. franchises live We the are massive by overwhelmed less is this aboutInterestingly, the of more evolution about technology and much how MITCH JOEL

and Theand Future of Brands Mirum , Mitch Joel, President PRESENTED BY: When Google wants and marketing to innovation the top brands to the explain world, in Mitch bring they Joel to the Googleplex. more than 2500 and author of employees, the bestselling book of Six Separation, Pixels Mitch one of is the most sought-after digital been marketing experts the He’s world. in the “Rockcalled Star of Digital of North digital Marketing” and “one leading America’s to secrets here share his for digital Marketing by andvisionaries” he’s Magazine, marketing success with you. shifts business to Disruption their models. to make everywhere. is have they Digital of everything. thetransformation Uber-ization in There live are several We imperative. is force realities that dramatic) businesses will commonly of their to (and many rethink new and what beliefs about the futureheld look what works like. may business today, in more become that efficient much consumers have very in this different landscape. Bring an because open mind, the world continues to change and brands challenge never like Algorhythm compass. your is a digital leader. before. being The is leadership new Algorhythm: The of Pulse Creativity, Digital 8

CONCURRENT SESSIONS CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA waysto improve youroperations. efficient cost- and build can awareness effective of alot and resourcefulness how alittle Learn OPERATIONS TUESDAY 11:30 AM 10:30 AM MONDAY MONDAY 3:00 PM 2:00 PM 4:30 PM 3:30 PM TIME TO TO TO BDO Canada Sturges, Matt and Mike Stranz Jason Helfenbaum, ClicKnowledge Jason Richard Thomas, Listen360 Thomas, Richard Morgenroth and Scott WITH TECHNOLOGY WITH PROFITABILITY SYSTEM AND UNIT PERFORMANCE DRIVING YOUR SYSTEM INTO BUY TO FRANCHISEES YOUR GET TO HOW FRANCHISE GROWTH FRANCHISE BEST PRACTICES FOR DRIVING OPERATIONS you can easily identify which sessions will best meet your needs: meet will which sessions best identify easily can you so tracks four been into divided have sessions 12 concurrent The sessions. during concurrent success of level next the to your franchise take tips to expert –get improvement for room there’s always locations, hundreds of with franchising an system or established are started recently you Whether Monday, April 3–Tuesday, 2017 April 4, CONCURRENT SESSIONS CONCURRENT that willthat help you expand your brand. techniques and strategies latest the Master BUSINESS DEVELOPMENT Ryan Smolkin, Smoke’s Smolkin, Ryan Poutinerie SweetIQ Analytics Corp. Analytics Michael Mire, SweetIQ Carmelo Marsala, Spray-Net Marsala, Carmelo INDUSTRY OWN ITS CREATED BRAND ENTERTAINMENT AN HOW THROUGH ONLINE SEARCH ONLINE THROUGH TRAFFIC IN-STORE DRIVING MILLENNIALS IN FRANCHISING MILLENNIALS BUSINESS DEVELOPMENT

@ #CFA2017 CFAFRANCHISE many aspects of your of business. many aspects affect can how legal of matters picture big legal eagles the see and from Hear LEGAL Gowling WLG Gowling Snell, Peter LawTony Boughton Wilson, Borden Rebane, LadnerBlair Gervais Sotos LLP Sotos Dick, Allan PUNCH Canada PUNCH Lake, Jeff ULC of Canada Little Caesar Sherrard Kuzz LLP Kuzz Sherrard Badrov, Matthew and Wasyliw Brian & FIRING: WHAT FRANCHISORS AND REGULATIONS AND ACT FRANCHISES BC NEW THE UNDER ISSUES COMPLIANCE POSSIBLY THRIVE IN ACRISIS? THRIVE POSSIBLY AND SURVIVE PREPARE, TO DO YOU CAN WHAT COMING! IS CRISIS – YOUR INEVITABLE IS IT AVOID LEGAL PITFALLS AVOID LEGAL TO DO CAN FRANCHISEES AND HIRING FOR PRACTICES BEST LEGAL ; Don Wray,; Don & ; and ; and ; out at these fresh sessions for franchisors. for sessions fresh these at out pace? Find move trends when arapid-fire at consistent and current you do stay How MANAGEMENT Steve Buors, Reshift Media Buors, Inc. Steve Shawn Saraga, SRS Canada Saraga, Shawn Ascend FranchiseAscend Solutions Snetsinger, Marietta COLLABORATION INTERNAL IMPROVE AND PROPERTIES DIGITAL YOUR OF OUT MOST THE GET TO HOW FRANCHISEES’ PERFORMANCE FRANCHISEES’ YOUR AND LOCATION YOUR AFFECT DEMOGRAPHICS LOCAL HOW UNDERSTANDING PROGRAM PERFORMANCE MANAGEMENT FRANCHISEE YOUR EVOLVING MANAGEMENT CONCURRENT SESSIONS 9 Where franchise many companies points pain digital experience How to use technology as a means to enabling still consistencyensure while local creativity Specific digital strategies improve to operational efficiency local/ enable and national collaboration See page 21 or visit www.cfa.ca/convention As a franchise network, local your franchisees source of can be an incredible strength, ingenuity However, and energy. it often is difficult to coordinateyour network to work towards common goals, particularly when it comes to digital efforts. Join session this to learn your how franchise smart, organization can employ strategiessimple and technology to better coordinate franchise your network from a operationsdigital perspective, including websites,your search and social media. Learning Takeaways: • • • How toHow Get the Most out of Your Digital Properties and Improve Internal Collaboration Steve Buors, PRESENTED BY: Reshift Media Inc. REGISTER NOW! REGISTER are especially recommended for Your Success. for Your recommended are especially Are you a NEW/EMERGING Franchisor? Are you a NEW/EMERGING Sessions out forKeep an symbol! this eye with marked a YELLOW STAR BC Franchises Act came into forceBC Franchises Learn about the difference between the Act and Regulations and BC Franchises regulationsother provinces’ to with doWhat to comply the have you BC statute Best practices when using a national franchise disclosure document Learning Takeaways: Learning Takeaways: • • • Compliance Issues theunder New BC Franchises Act and Regulations Blair Rebane, PRESENTED BY: Ladner Gervais; Borden Wilson, Boughton Law; & Tony WLG Snell, Gowling Peter The when BritishFebruary became Columbia 1, the sixth Canadian to province adopt franchise specific legislation. sessionThis compare and contrastwill the BC franchise withlaws the franchise of legislation will we the other provinces. Additionally, provide franchisors and their lawyers with an understanding of the issues relating Britishto disclosure in Columbia, and franchise adapt their might they how disclosure documents with to comply BC franchise legislation.

New marketing methods help that will transform your business model outlookA new on business growth Why outside thinking the is the only box to think way Learning Takeaways: Learning Takeaways: • • • , Smolkin Ryan PRESENTED BY: Poutinerie Smoke’s brands many forget that product their Too or service offers to a pathway a lifestyle. Portraying products’ your lifestyle can transform a brand from participating in an industry to redefining it.just Don’t stop own brand, at creating your create whole industry!your in If believe you product setyour it and it truly unique, is apart through strong differentiation and perception.consumer When do this, you of products, create line you a new culture, of thinking. and way How an Entertainment CreatedBrand its Own Industry

How to access solutions cloud efficiently and effectively increase help Why technology cloud will performance unit your and system profitability The best for your solutions available franchise CONCURRENT SESSIONS

• • • Learning takeaways: The proliferation of cost-effective technologycloud has vastly improved franchisors’ ability into unit insight to gain performance.level In session, this will we review best practices for implementing solutions unit cloud drive new to help performance and with benchmarking performance groups, thereby increasing and making you system-wide revenue more money. Mike Stranz and PRESENTED BY: Matt Sturges, BDO Canada Driving Unit Unit Driving Performance and Profitability System with Technology Monday, April 3,April 2017 – 2:00 PM to 3:00 PMMonday, 10

CONCURRENT SESSIONS CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA • • • Takeaways:Learning buy-in. and commitment, deeper relationships, foster training to side, same the use how you and can to bring to everyone use you can tools comply, to reluctant often are franchisees you willsession, gain why insight to as would…” this highly In interactive franchises only the “If begin with issues operational follow Many system. to the their franchisees is getting it as system their much so today is perfecting not face challenges franchisors top the of One ClicKnowledge Jason Helfenbaum, PRESENTED BY: Yourinto System Franchisees Buy to your Get How to Monday, 4:30 PM to PM –3:30 2017 April 3, CONCURRENT SESSIONS CONCURRENT increase growth increase growth and costs, reduce efficiency, Leverage your improve training to buy-in franchisee increase that tools Learn follow to your system reluctant are why franchisees insight to Gain as • • • Takeaways:Learning to you. directly customers offline in online drive and online-to- searches found get how to Learn search. shoppers found online be to where and when ever than device. needs your brand More made are amobile on searches internet all today’s of In local-mobile world, 60% Corp. SweetIQ Analytics PRESENTED BY: MichaelMire, Search Online through Traffic In-Store Driving attribution and drive results drive and results attribution online-to-offline measure to How know to needs your franchise that marketing local of future the affecting are factors What marketing using power local of the locations your to customers attract to How

@ #CFA2017 CFAFRANCHISE • • • takeaways: Learning your brand’s intact. goodwill your and business with a crisis; survive and in communicate and manage vulnerabilities; action before crisis strikes; identify potential plan; take business your into management we explore how to:session, build crisis this In news. daily the pepper blunders media social and accidents, environmental products, defective violence, workplace breaches,Data illness, food-borne is vulnerable crisis. to organization Every Jeff Lake,PUNCHCanada Little CaesarofCanadaULC& Sotos LLP;DonWray, PRESENTED BY: AllanDick, in aCrisis? Thrive and Possibly Survive YouCan Prepare, Do to is coming!Crisis What –Your Is Inevitable It a crisis crisis a “right the thing” do to needs who during is responsible, is liable, who Who and crisis a managing to key the are steps What defense best is the offence a good – crisis strikes before do you can What • • • takeaways: Learning expand today. your brand show you anew plans can way to these franchisees, happy,creating profitable of objective unified one under financing and aligning estate, By real recruitment, masters. national developers, and area franchisees, will plans that attract strategic devise to how Discover in recruitment. new opportunities lead brand to can points numerous data and other competitors, chain wide sales, strategies, selection site research, demographic Utilizing SRS Canada PRESENTED BY: Saraga, Shawn Performance Yourand Franchisees’ Your Location Affect Demographics Local How Understanding your system faster? your faster? system help to it you how grow do and use work, is cannibalization, it how does What strategies marketing post-opening and pre- determine to demographics use how to Learn revenue franchisees’ makes your on impactthe location and your locations understand Better CONCURRENT SESSIONS 11 How to identifyin deficiencies current franchisee performance management programs How to performance create and manage based with relationships franchisees How to establish a benchmarking program See page 21 or visit www.cfa.ca/convention Franchisors often struggle with establishing an effective operational support program for franchisees. their performanceA solid management program critical is to the ongoing sustainability of successful any and sustainable franchise it can system; also be one of the mosteffective recruitment tools Discover a franchisor can utilize. own performance your tohow develop management program, the basic including steps establishing a support in program focused on and measuring monitoring performance. franchisees’ your Learning takeaways: • • • Evolving Your Franchisee Performance Management Program PRESENTED BY: Marietta Snetsinger, Solutions Ascend Franchise REGISTER NOW! REGISTER How to select add the candidate who will the most franchise to your value dosHiring and don’ts Who to consult after terminating employment • • • Best Practices for Hiring & Firing:What Franchisors and Can to Do Franchisees Legal PitfallsAvoid PRESENTED BY: & Brian Wasyliw Matthew Badrov, Kuzz LLP Sherrard both presents hiring and Recruitment opportunities and challenges. Great for a great make workplace, employees the wrongbut hiring person can be costly. there are ways well, if managed However, risk. This session highlights to minimize cross-Canada and when tips when hiring has to come an end. employment Learning takeaways:

How to franchise market your to millennials are looking for What millennials franchise a brandin your – is millennial-friendly? Common – myths about millennials lazy?are all really they Learning Takeaways • • • PRESENTED BY: , , Spray-Net Carmelo Marsala , EverLine Coatings John Evans , and Services & Jennifer Turliuk MakerKids to pose seems Speaking to millennials not just people, in for many a challenge the franchise Are industry. these future leaders that to speak complicated to or not speaking the simply are same we young Aslanguage? award-winning franchisors, Carmelo Marsala and John into what insight unique Evans have tick. Find out to how millennials makes tap into the passion and energy of the next generation of franchisees to build your brand. Millennials in Franchising

Tips and best practices to improve franchise operations How to use Net Promoter Score as a KPI and methods for collecting Tools customer feedback and other actionable better to make insight decisions CONCURRENT SESSIONS

Learning takeaways: • • • Net Promoter Score (NPS) arguably is the of customer gauge most loyalty. reliable happy whoBut your discerning beyond customersand unhappy are a wealth is of detailed insights that can improve operations. This session offer will best practices based on Scott Morgenroth’s decade-long with tenure i9 Sports, a top fitness in franchise ranked children’s the U.S. Scott discuss i9 how Sports will used NPS as and customer feedback a franchise tool, as coaching a means of the improving customer experience, and as a brand-wide KPI to benchmark future developments. PRESENTED BY: Scott Morgenroth & Richard Thomas, Listen360 Best PracticesBest for Driving Franchise Growth Tuesday, April 4,April 2017 AM – 10:30 toAM 11:30 Tuesday, 12

ROUNDTABLE DISCUSSIONS CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA locations. your franchise across you minimize need to knowledge the risk will youplace? with arm session This first in happening the from it prevent and employee potential spot how theft to slip you understand Do fall lawsuits? and legitimate and frivolous defend both or avoid to you prepared Are patrons? and staff both for safer locations hospitality you make and can yourHow retail Group Insurance and LLP Rick Chittley-Young Preventing Employee Theft Slip &Fall Claims and 101: Minimizing Control Risk YELLOW STARYELLOW Keep an eye out for this symbol! Sessions marked with a NEW/EMERGING a you Are Franchisor? Rob Vosseler 1 are especially are recommended Your for Success. , BDO Canada Canada , BDO , Mitchell Abbott Abbott , Mitchell run twice on Monday and twice on Tuesday. on Monday and twice twice run and each will minutes 40 are sessions questions, your answer can who expert an industry by Moderated solutions. innovative and discover peers your your challenges share can you with where Join discussions your roundtable choice four of DISCUSSIONS DISCUSSIONS ROUNDTABLE a franchise finance program. finance franchise a building to related practices best discover to this roundtable Attend partners? banking relationship with franchisor a youis do required? establish How documentation What applicants? screen banks financing.Howdo franchise to bank’s the approach of understanding helpsexpansion have it plans, to an you need funding yourIf for franchise Pereira Brian Franchise Financing , CIBC 2

@ #CFA2017 CFAFRANCHISE the right franchisees. franchisees. right the with your grow to brand prepared better You’lleach stage? leave this roundtable challenges you’re at likely experience to overcome and the growth of stages various the like? face to you prepared Are look your for system ideal franchisee the does helpcan you there. What get you’rewhere people who going the and of aclear picture without undertaken expansion shouldFranchise never be Bailey Jania Franchisees Right the Your with Brand Growing , FranNet 3 next level! next your media social the take to marketing to ideas get and session this roundtable in Join on mediasocial a budget? on ways build to relationships on effective some are What consumers? with resonate media will social that messaging create you can your How for franchise? tool media asales social use as how to know you Do why? you do understand but media in compete today’s to marketplace, social you on be need to knows Everyone Lisa Raffaele on Social Media Out Stand Make Your to How Franchise , PUNCH Canada , PUNCH 4 ROUNDTABLE DISCUSSIONS 13 8 12 , , Deloitte, See page 21 or visit www.cfa.ca/convention Preventative from Action Cyber Threats the in Franchise Industry Adam Briklyn Insurance Brokers Cornerstone that Are of aware the you cyber-crimes perpetratedarebeing Canada, in daily or the success that and threat hackers bad actors Do know you the are achieving? Canada? Do in you cost of cyber-crime to a plan mitigate and ultimately have its organization?prevent on your impact discuss the latestIn session, this we’ll cyber losses, lessons learned, most and, importantly, the preventative measures to take against cyber-crimes. Business Valuation and How toRe-franchising: Make Business Irresistible toYour a Buyer Saba Tariq to free way up anRe-franchising is excellent cash brand, and grow your but are selling you for the right reasons? know all wanting to We right is the time do and something believing are no guarantees to a successful outcome. to work at it. have What canYou do to you business irresistible your to prospectivemake buyers? a value How can communicate you proposition that without? cannot they live shareJoin us at roundtable this where we’ll positioned great tips to well getseven to you sell your business. REGISTER NOW! REGISTER 11 , Dickinson LLP Wright 7 , InXpress Watch Your Step Crossing in Watch Your the Border Andrae Marrocco With shared our culture and close geographic Canadian many proximity, franchisors look to the United States as a firstinternationalexpansion in step their Butplans. of factors there are a number franchise your How will to consider. agreements and other documents legal to marketneed be you updated? How will franchiseyour and recruit franchisees? support you How will international your franchisees? you This roundtable give will knowledge and toolsvaluable to assist internationalyour plans. expansion Support for Performance Improvement: How to Build the Right Corporate Team Dustin Hansen Are of aware the you strengths and weaknesses current support your in structure? the tools to Do build have you the right corporate support that drives the right results? How do the very best franchise organizations focus on and bettercreate franchisee performance? Share ideas with your peers your this in roundtable discussion. 6 , Osler, Hoskin, and, Osler, 10 , SRS Canada Harcourt LLP Harcourt What are the benefits of establishing a Franchisee Advisory Council? How should an FAC be structured, and organized, operated? How can FACs be effectively used to encourage franchisees to support, system changes? adopt, and implement This roundtable franchisors provide will with a practical for roadmap how-to establishing and maintaining a meaningful Franchisee Advisory Council. Christine Jackson How to Establish and Maintain a Meaningful AdvisoryFranchisee Council Expanding Within Your ExistingPool Franchisee Shawn Saraga What programs motivate incentive franchisees into to new expand opportunities? When should you present existing to opportunities additional anfranchisees move and do how you store operator single existing to an Area or MasterDeveloper Agreement? Get on in the discussion andexpandfind out how to franchisee existing within your pool. , 9 5 Terry Hould Terry , Reshift Media Reshift ,

How get do the you conversation started an and the deal closed have when you franchiseexisting location that want you to re-sell? What are best practices for franchisee valuation and succession How can assist you planning? your potentialfranchisee finding buyers in business? Join existing of the their conversation for tips on to how create a strategy. exit positive ServiceMaster Canada of Ltd. Joel DeGroat and Refranchising: How to Create a Positive Exit Strategy How can use you the of your power franchise network at to search win engine marketing? What you can tell social media about customers your and can how you use that information to increase sales? How can use you data and targeting to digital delivery ad for pinpoint enable maximum effectiveness? Get the latest digital marketingtips and tricks during informativethis roundtable. Steve Buors How to Achieve Digital Dominationfor your NetworkFranchise 14

ROUNDTABLE DISCUSSIONS the country. across consistency brand maintain how to will of givesession you understanding an example, an as Canada Weed this Man Using coast-to-coast? from your locations all experience at same customer of is the you do expansion? ensure the How rapid of in face the consistency brand you do ensure How yourof locations. all across standards brand maintain to challenging becomes more it the gets, system your larger franchise The Rice Charlie CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA in 2017! your for marketing business digital of make how most to the Learn generation? lead candidate franchise of new source a you seeking Are Search? Local on found your get how to franchisees learn to you want Do this trend. on capitalize to transitions makeand necessary the onlineto offline from recognize shift the need to online Businesses landscape. current the to beginnings Internet the of humble the changing, from continuously is information way people access The Jam Hashmi Generation Online Lead Your Boost to Strategies Key Peter Brough Local to National From Brand: One , Weed Man Canada , Weed Man , ClickTecs , CO-OP Advertising and Advertising , CO-OP 17 13

Canada? Join this roundtable to find out. find to this roundtable Join Canada? franchising in protect to in CFA’s efforts you involved get can How operations? developments impacted your franchise have legislative How recent franchisor? a you to as concern greatest the are issues advocacy What threats. regulatory increasingan number legislative of and facing is model business franchise The John Wissent Ryan Eickmeier Advocacy through Your Business Protecting practices. best and tips offering process, complete construction will walk the roundtable you through This project? the for team right the select you do How each process? to cons and pros the are multiple What entities? with or asingle with entity you contract building shouldWhen anew location, out Shahin Simon Tender Process vs. Build Design , Dagwoods , BUILD IT, BUILD By Design , CFA and 14 18

@ #CFA2017 CFAFRANCHISE

local marketing for your franchisees. your for marketing franchisees. local in practices best and trends latest the up will offer roundtable This locations? your for franchise business repeat generate and loyalty customer foster you do How driveto new sales? customer take it does What marketing? their local you help with can yourHow franchisees Sparktank Franchise Marketing Schmerler Juliette Franchisees for Marketing Local of Essentials The franchise system! system! franchise back your to take you can ideas the-box out-of- some think-tank tackle to session dive your then break budget, apower into won’t that techniques generation lead new isn’t is and We’llwhat working. discuss share chance to you the will offer session have evolved this and over years the techniques generation Lead cold-calling? Remember days rolodexes the of and Brown Angelee Trends Generation Lead New , Little Caesars 15 19 , membership your grow and business. help can you maximizehow CFA your out find and us Join in your industry? franchisors you other meet can How how? don’t but know involved CFA with more get to you want Do credibility? build and exposure industry more get to you leverage how to your membership Do needs. your business fit to tailored be can service and program every and association is YOUR CFA what’s yours? members - CFA became franchisors leading many are reasons There Mucci Dawn Capano Joanne CFA Membership your Leverage to How minimize to documents disclosure risk. providing and preparing for practices best share and learn to this discussion provided? Join are documents disclosure in how common traps most the are What liability? lead litigation to that documents in disclosure obvious errors most the are What repercussions. significant law, franchise of area potentially with is disclosure ahighlyFranchise complex LLP Hine Goldman Jonathan Mesiano-Crookston in Disclosure Practices Best , Lice Squad.com 20 , CFA, and , CFA, 16

, ROUNDTABLE DISCUSSIONS / THE MARKETPLACE 15 Targeted Accounting Targeted Toronto Star TruShield Valley Fashions Williams Food Equipment Flare Wired • • • • • • • *As of*As February 3, 2017 , Clark Wilson LLP 24 See page 21 or visit www.cfa.ca/convention Franchisor Support ofFranchisor – BestFranchisees Practices L.John Rogers Do understand you duties your to your franchisees? This roundtable focus will on statutory duties of the “fair in dealing performance and enforcement of the franchise and the duty agreement to act in good faith accordance in with reasonable Discussion standards.” will commercial focus on the particular duties a franchisor has to its franchisees, when those duties fulfilled, been to have be deemed will and particular types of conduct that may expose you to liability. Olivan IMS Payweb.ca Reshift Reveal Marketing SearchKings Self Management Group SmarterU.com Sterling Marking Products AnalyticsSweetiq • • • • • • • • • REGISTER NOW! REGISTER

23 , Environics Analytics Environics , International Association Franchise Insurance Portfolio Intuit Listen360 Management2000 Mitchell + Abbott Group Insurance Brokers Moneris • • • • • • • • Information Trumps PredictiveIntuition: Using Analytics to Identify New LocationsFranchisee Jim Green How can use you predictive analytics to the viabilitydetermine – and potential – of site any basedrevenue on the types of and work consumers nearby? who live long- How can a location’s calculate you term using analytics? value What can analytics about you tell local customers’ motivators, key consumption, media life stage and lifestyle? This session will discuss the of value predictive analytics in selecting sites optimal for franchisees.

ClicKnowledge ClickTecs / FranchiseSoft Connected Interactive Cornerstone Insurance Brokers EconoLease Encore Business Solutions Blast Franchise FranNet • • • • • • • • 22 Learn about the latest innovative solutions for franchisors straight from the source! THE MARKETPLACETHE If you’re looking for the latest tools, technology, and services to improve your franchise, stop by the , Marketplace! You’ll meet face-to-face with leading industry experts and service providers who can tell you more about their innovative business solutions. The Marketplace is also the central meeting place for Accessibility Directorate Ontario of Atom Technology BDO Canada LLP Beyond Digital Imaging BUILD IT by Design Chainsync Chase Paymentech CIBC HOURS OF OPERATION: WHO WILL EXHIBITING BE THE MARKETPLACE? IN The Marketplace officiallywith6:00 2nd at p.m. April open the Marketplace Receptionremain opens Opening on and Sunday, will April 3rd.through-out on Monday, programming • • • • • • • • meals, refreshment breaks, and receptions, so have some business cards handy and get ready to network! iTristan Media Group Inc. iTristan Brands are going omni-channel whether it or not. Embrace like it.we Giving your customers the same delightful experience not is great only business,it’s online Whatrequired. are the first your steps a more brand take should to deliver seamless experience across channels? forWhat creating a are some must-haves positive customer online experience? This roundtable offer will practical up ideas brand your towards omni- for launching channel retail. How to Launch Your Brand How to Launch Your Omni-ChannelTowards Retail Agouris Jason ,

Chanel Alepin 21 25 , Works Burger Works ,

François Alepin and Alepin François Busting Myths of Franchising in Quebec in Franchising In order to do Quebec, do business in to translate trademarks have you your and marketing into materials French? thereSince no specific is franchise statute Quebec, are in franchisors bound rules?to Are any franchiseconcepts from outside of the province welcome Quebec? Thisin roundtable explore will myths held commonly about in franchising Quebec, offering facts and best practices. Alepin Gauthier Avocats Inc. What are the most common challenges the effectivefacing delivery of positive customer experiences across brand networks? How define do you brand your within the network so that it can be consistently represented and to delivered users?end How has the of rapidly advent technology brands impacted and changing customer experiences across networks? Get on the in discussion for ideas on how brandyour can “think act global, local, personal.” and sell Bruce Miller Global, Local, Personal: Delivering Your Franchised Brand 16

SECTION CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 •Niagara 2-4, 2017 •April Convention National CFA Canadian franchising! franchising! Canadian of stars the for carpet red the roll out nines the into we as black and white Dinner! Dress Gala Awards Presentation this year’s for Golden Hollywood of Age 2017, the inspiration drawing from we’re in anniversary our 50th celebrate we As

@ CFAFRANCHISE #CFA2017 Join us for the franchise event of the year! You’re Invited GALA AWARDS PRESENTATIONGALA DINNER April 3, 2017 5:30 PM –10:00 PM PM 5:30 2017 3, April Clark Harrop Clark Ryan Smolkin Ryan Awards Emcees: , McDonald’s Canada , Smoke’s Poutinerie Falls. Contact Lindsey Victor at at Victor Lindsey Falls. Contact have been with Moores in Moores Niagara been with have evening, arrangements the for a tux [email protected] for more details. details. more for [email protected]

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AWARDS PRESENTATIONS 17 See page 21 or visit www.cfa.ca/convention We’ll be rolling out the red carpet rolling be We’ll front in in Photo of Wall the CFA the Marketplace. Act the stars like you strike are and a pose with your friends before and colleagues or If you after Dinner. Awards the Gala want a copy of photo, your simply hand the photographer your business card you send picture we’ll your and after Convention! GET THE FULLGETTHE CARPETRED EXPERIENCE! REGISTER NOW! REGISTER

Franchisees’ Choice Designation The Franchisees’ Choice Designation honours franchise CFA member systems rankings with franchisee in exceptional satisfaction, as identified by scores solid in the Awards CFA Program survey! CFA Recognition Awards Recognition CFA CFA Recognition tribute Awards pay to CFA-member franchise franchisesystems professionals and individual for outstanding their achievements and tremendous The commitment to excellence. Recognition the Hall of Fame Awards Award, the include Lifetime Award, the OutstandingAchievement Corporate Award, and Citizen the Leadership Excellence Award. Volunteer CFA Awards of Awards CFA Excellence Franchising in CFA Awards of Excellence are presented to franchise annually demonstratedsystems that have the strongest with relationships categories be seven there will franchisees.their New year, this franchiseto enable brands to be rated peers. against their Each From the among and Gold Winner. category Silver, has a Bronze, Gold Winners, two Grand be selected. winners Prize will e e e f f e e c c f f c e o c c o f n f n o o c n n n e e o o e e AWARDS AWARDS PRESENTATIONS n ds e ll ds ll ds ds r ll ll r e e e d ll r r a e e a c c r New For 2017 For New ds ll a a e c c x x w THREE NEW TWO& CATEGORIES GRAND PRIZES! w r a c e x x w w A E A E a c x A A E E w x w A E

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SOCIAL & NETWORKING POSSIBLE! CONNECTIONS THE ALL MAKE CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA Convention. Convention. hub Your of central the and tradeshow largest industry’s the at services and products franchise latest Discover the Sponsored by CIBC. Sponsored reception! during cocktail the in Marketplace the started party the Get 2017 the of Program. Awards results CFA will the running be awaits highAnticipation everyone as Time: Date: Reception AwardsGala Cocktail Times: Date: Marketplace The SRS Canada. by Convention.Sponsored to kickoff during official the d’oeuvres mingle and hors and Mix over cocktails Time: Date: Opening Reception Marketplace ropes. show youdelegates and the you other to introduce answer your can questions, who attendees members regular and time Convention CFA long- greet and Meet Convention? time attending First Time: Date: Reception Cocktail Greet MemberNew & Meet Monday, April 3 Monday, April 3 2–Monday, Sunday, April April 2 Sunday, April 2 Sunday, April 5:30 PM – 6:30 PM –6:30 PM 5:30 –7:30 PM PM 6:00 PM –4:30 PM 3:30

@ #CFA2017 CFAFRANCHISE Monday – 7:30 AM – 6:30 PM –6:30 – 7:30 AM Monday –7:30 PM PM –6:00 Sunday

your business cards! your business cards! and see –don’t forget be seen places to best the some of are Here executives. top industry’s the with connections year, CFA make place to best is the National Convention every in attendance professionals franchise 500 over With NETWORKING NETWORKING & SOCIAL Luncheon and Keynote from Presentation Mitch Joel. Closing ahigh on the at your note End Convention Time: Date: Luncheon Closing Montreal. of Bank BMO by Sponsored in Marketplace. the breakfast buffet afull anight with celebrating of after Recharge Time: Date: Breakfast MorningGood Buffet LLP by Dale &Lessmann Sponsored 2017! of winners award dancing we the celebrate as Enjoy drinks and After-Party. going the at party the Keep Time: Date: The After-Party Recognition Awards. Sponsored by Moneris. 2017 the CFA and of Excellence winners of Awards CFA event year, the of franchise we’ll where announce the excellence franchise Celebrate anticipated most the at Time: Date: Dinner Presentation Awards Gala Tuesday, 4 April Tuesday, 4 April 3 Monday, April 3 Monday, April 11:30 –1:30 AM PM AM –8:30 7:30 AM –1:00 PM 10:00 AM PM –10:00 PM 6:30 TRAVEL & ACCOMMODATIONS 19 and use See page 21 or visit www.cfa.ca/convention to post your pics, tweet CONNECT ONLINE! Connect with your peers before, during after and Convention on Twitter. Follow @CFAFranchise #CFA2017 about your favourite sessions and get on thein conversation! REGISTER NOW! REGISTER TRAVEL & GET IN ON THE CFA GROUP RATE GROUP GET THE CFA ON IN 2017 BOOK BY FEBRUARY 27, HOTEL INFORMATION DIRECTIONS & PARKING: CFA at the guaranteed hasrooms available group rate CADof $150 (City View Room/Double Occupancy) per book a room taxes. at the applicable CFA plus night To group rate contact reservation a hours at a day 24 agent within North800-519-9911 America andmention are you with the Canadian Franchise Association National 2017 Convention. All reservations must be guaranteed with a cardcredit or advance deposit. at www.cfa.ca/convention page Visit the Hotel & Travel for directionsdriving from Canadian major and U.S. cities. ACCOMMODATIONS Sheraton the Falls on 5875 Avenue Falls L2G ON 3K7 Falls, Niagara 374-4445 (905) Tel:

contact ext. 228. If you have Full package of package Full educational materials CEO Closed-Door Sessions* (for member system franchise CFA only) CEOs and Presidents • • Lindsey Victor help registering, 1-800-665-4232 1-800-665-4232 questions or need need or questions at [email protected] or FSS FSS only) members Forum* (for • Gala Awards Presentation Dinner • Awards After Party • Closing Luncheon • Access to the Marketplace •

FLYING TOFLYING CONVENTION? RATE! GROUP GET THE CFA ON IN

NiagaraAirbus offers shuttle door-to-door service from Pearson International Airport and Buffalo Niagara International Airport. a reservation make please visit www.niagaraairbus.com To and use promo code 433 for a 2017. discount.special Discount from code March valid is 6 to April 11, For additional information please contact 905-374-8111. THE DETAILS BRING YOUR COLLEAGUES!BRING FULL REGISTRATION FEE INCLUDES ACCESS TO: ON-SITE REGISTRATION DESK HOURS: ATTIRE: • Educational & Networking Sessions: Business Casual • Awards Presentation: & White Black Cocktail • The After-Party: Casual Sunday, April 2 – 9:00 AMSunday, – 8:00 PM AM – 6:30 PM April 3 – 7:15 Monday, April 4 – 8:00 PM AM – 12:00 Tuesday, Discounted team rates day rates and of to colleagues delegates are available who have registered for Convention a full package. *Pre-registration required. See registration form on Page 21. 21. on Page form See registration required. *Pre-registration Sessions* Power • Sunday • Keynote Presentations • Marketplace Receptions • Concurrent Sessions • Roundtable Discussions

WHO ATTENDS? CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA Carstar Canada Ltd. Cara Operations Caplansky’s Inc. Genuine Truckware Cap-It Jumpstart Canadian Tire Forces Canadian Armed Canada Energy Canada Bread/GrupoBimbo Boston PizzaInternational Betterthan50.com Canada Inc. Bestseller Wholesale Bento SushiFranchising Ltd Corporation Benanda Franchise CanadaInc. Beavertails Alair Homes AFM CanadaInc. Active Green&Ross Aaron’s CanadaULC of Canada A&W Food Services THESE: LIKE SYSTEMS FROM FRANCHISE PROFESSIONALS: ATTENDEE OF BREAKDOWN CFA NATIONAL CONVENTION? CFA NATIONAL THE ATTENDS WHO

Franchisee Partner Other (Associate, Specialist, Coordinator, etc.) (13%) 55 VP VP, Associate President, Vice Executive/Senior Manager/Franchise Developer Manager,General Director CEO/President, COO, CFO, CMO CAO, 41 (10%) 41

10 (2%) 10 Fix Auto Canada Inc. Fire-Alert Franchising Ltd Fatburger FASTSIGNS Inc. international Expedia CruiseShipCenters and Services EverLine Coatings Evergreen College Elite Trade ContractingCorp Druxy’s Famous Deli Inc. Driverseat Driven Brands QueenofCanadaInc. Dairy Copper BranchRestaurants Concierge HomeServices COBS Bread Management Clintar Landscape Choice HotelsCanadaInc. Cheese Curds International Charlwood CertaPro Painters 72 (17%) 72 68 (16%) 68 Kumon Canada Inc. Jumping BeanCoffee RepairEnterprisesInc Jewelry Jani-King Canada InXpress Instant Imprints Home InsteadSeniorCare Hero CertifiedBurgers and Facial Spa Hand &StoneMassage Granite Transformations Ltd. Gorilla PropertyServices Good EarthCoffeehouse Globe &Mail Gino’s Pizza Giant Tiger StoresLtd. Inc Gestion Dagwoods GEM HealthCareServices Fresh BurgerFranchising Inc. Free Form Fitness FranNet/Proven Match FranMan Inc 45 (11%) 45 130 (31%) 130

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Panago Pizza Pacini NABCO CanadaInc. MOLLY MAIDCanada Midas CanadaInc. Metropolitan MoversInc. Metal Supermarkets Meridican TravelInc. Meineke CarCareCenters Franchising Inc. Megamind AbacusAcademy Canada Ltd. McDonald’s Restaurantsof Learning Centers Mathnasium Brown’sMary Inc Manalto Inc. 2000 Management MakerKids Inc. M&M Food Markets Little CaesarsofCanadaULC Lice Squad.com Corporation Kwik Kopy PrintingCanada Senior Helpers School isEasy Tutoring Ricky’s All DayGrill/Fatburger Relish GourmetBurgers Canada Quesada Franchising of PuroClean PropertyGuys.com ProfitKeeper Franchising Print Three Prep’N Sell Postcard Portables Canada Planet Fitness Pizzaiolo Pizza Limited Pizza Nova Pita Pit Perfect Par-T- The UPSStoreCanada The Ten SpotBeautyBars The SecondCupLtd. The LunchLady The Franchise GroupInc, The DwyerGroup/MrRooter Holdings Limited TG Corporate Spray-Net Inc. Schools Spirit ofMath Speedpro Canada Simply forLife Shoney’s Restaurants Shamrock Burgers Master ofCanada Service Za PizzaBistro YUM! Brands Xtreme Post WSI White SpotLtd. WATCH IT! Vin Bon Ville-Marie Collection Schools UCMAS MentalMath Canada MEN ANDATRUCK TWO Toppers Franchising Company Burger Bistro Gourmet The WORKS REGISTRATION FORM REGISTRATION celebra tin g CFA National Convention 2017 NIAGARA FALLS, ON | APRIL 2–4, 2017

IMPORTANT – STAY INFORMED! PLEASE COMPLETE ONE FORM PER PERSON Get the latest news and updates on First Name: Last Name: franchising and be the first to find out about special offers for CFA members Title: Company: by signing up to receive e-mails from CFA Member: Franchise System Franchisee FSS Non-Member: Franchise System Franchisee FSS CFA and our sponsors: I consent to receive e-mails Address: from CFA National Sponsors and City: Province: Postal Code: Event Sponsors. I consent to receive e-mails Phone: Fax: Email: from CFA National Convention Marketplace Exhibitors. Food Allergies/Restrictions: I consent to receive e-mails from CFA, Is this your first time attending CFA National Convention? Yes No including (but not limited to) event notifications, program information, FULL CONVENTION PACKAGES: newsletters and more. Includes: All Keynote, Concurrent & Roundtable Sessions, Power Sessions, FSS Forum, Awards Presentation Dinner, After-Party, Marketplace Recep- tion, Closing Keynote, all meals, and a full electronic package of education materials. EVENT ATTENDANCE POLICY: Registration Rates: CFA “Educational Events” are open to SAVE WITH TEAM RATES! all CFA Members and non-member Member Rate $1150.00 Team Member Rate $1095.00 Non-Member Rate $1750.00 Register 3 or more individuals from the franchisors and their franchisees. Non- same member company and receive member suppliers are permitted to send $50 off each registration. representatives to attend up to one 1 FULL CONVENTION PACKAGE TOTAL: $ educational event in a four-year period. Non-member supplier companies that are otherwise not eligible to become PRE-REGISTERED SESSIONS: CFA members are not eligible to attend Pre-registration is required for the following sessions. Please indicate which sessions you will be attending. the CFA educational events. Full Event Policy available at: SUNDAY: POWER SESSION A POWER SESSION B POWER SESSION C POWER SESSION D NOT ATTENDING www.cfa.ca/events-webinars (1:30 - 3:30 PM): (1:30 - 3:30 PM): (1:30 - 3:30 PM): (1:30 - 3:30 PM): POWER SESSIONS Creating a Community of Building Franchisee Closing the Franchise The Fight Against Joint- *NOTE: Closed-Door CEO Sessions Culture, John DeHart, Growth Through Sale: Learn How to Employer: Your Role in Co-Founder, Nurse Next Door Purposeful Leadership Do It Right, Bob Gappa, the Battle to Protect are open only to CEOs and/ Techniques and Practices, Founder, CEO, Management 2000 Franchising, Lorraine McLachlan, or Presidents of CFA Member Mary Thompson, COO, President and CEO, CFA; Larry Franchise Systems. The Dwyer Group Weinberg, Partner, Cassels Brock & Blackwell LLP; and Michael Sherrard, Partner, Sherrard Kuzz LLP **NOTE: FSS Forum is exclusively FSS Forum** Marketplace Reception (6:00 - 7:30 PM) for FSS Members. MONDAY: Closed-Door CEO Session* Gala Awards Presentation Dinner After-Party TUESDAY: Closed-Door CEO Session* Closing Keynote Luncheon REGISTER NOW! See page 21 or visit www.cfa.ca/convention 21 22

REGISTRATION FORM please contactLindsey [email protected] Ext.Victor at 228 To order a table of ten (10) for the Dinner for $1750,Awards Presentation or for the Closing KeynoteLuncheon for$850, ADDITIONAL TICKETS: BRING YOUR COLLEAGUES! ONE-DAY RATE REGISTRATIONS: Please note: TUESDAY, APRIL4, 2017: MONDAY, APRIL3, 2017: SUNDAY, APRIL2, 2017: CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA Closing Lunch Tickets: Closing Gala Tickets: Awards Includes: Includes: Includes: I willbeattending: Closed-DoorCEOSession* I willbeattending: Closed-DoorCEOSession* 3 2

POWER SESSION A POWER registered foraFullConventionPackage. To Registration, must be qualifyfortheOne-DayRate fromyourcompany aminimumofonerepresentative ADDITIONAL TICKETTOTAL: ONE-DAY RATE REGISTRATION TOTAL: Sessions, ClosingKeynote Breakfast, RefreshmentBreaks, Lunch, RoundtableSessions&Concurrent Awards CocktailReception, Dinner&the Awards Presentation After-Party Keynote, Concurrent&RoundtableSessions, Breakfast, LunchandRefreshmentBreaks, Power Session, Keynote, FSSForum, MarketplaceReception

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POWER SESSIOND NIAGARA FALLS, ON| APRIL 2–4, 2017 CFA NationalConvention2017 tion or cancellation ofthe event,tion orcancellation topicorspeaker. presentation However, unforeseencircumstancesmayresultinthesubstitu- andspeakersasrepresented.made tokeepthepresentations changestothisprogram.to makenecessary effortwill be Every the right of themeeting reserve The sponsorsandmanagement of feespaidtoCFA. event. Iftheeventiscancelled, liabilityislimitedtotherefund forthis ferred toanotherindividualfromthesamecompany willnotbeeligibleforrefundsorcredit,date butmay betrans- received onorbeforeMarch1, 2017. afterthis Cancellations feewillbemadeoncancellations less a$100administration mustbesentinwritingtotheCFA.All cancellations Fullrefunds Number 122972920RT0001. All pricesarequotedinCanadiandollars. GST/HSTRegistration Cancellation Policy: full paymentinordertobeprocessed. Your registrationmustbeaccompaniedby TOTAL &PAYMENT Signature: Cardholder Name: Card #: 4 3 2 1

AMEX Cheque attached TOTAL: 13% HST: Subtotal: Additional Tickets: One-Day RateRegistration: Full ConventionPackage: $

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(payable to Canadian Franchise Association) (payable to Canadian Franchise VISA

See page 21 or visit www.cfa.ca/convention have the authority the authority have that I I acknowledge to the to bind my company and agree sponsorship payment terms and condi- tions listed above. Cheque attached AMEX

Expiry: Name: Cardholder Signature: It’s easy to sponsor! easy It’s or to book your sponsorship Call LOU GERVASI needs: to fit your a custom package to create [email protected] 416-695-1950 / E: F: 416-695-2896 Ext. 243 P: will CFA An invoice will be sent to you upon receipt. to confirm contact you when your form has been received Sponsorship is confirmed your support of the event/item. first-served basis. on a first-come, HST Registration # R122972920 Card #: Card REGISTER NOW! REGISTER CFA National Convention 2017 Convention National CFA 2017 APRIL 2–4, ON | FALLS, NIAGARA (1 available) (1 available) (1 available) (1 available) (1 available) (2 available) (1 available) (2 available) (1 available) (1 available) (2 available) $2750 $2200 $1250 $1650 $2000 $950 $900 $750 $900 $1000 $2500 $ Postal Code:

$ $ Email: …………… Chair Covers ………… Hotel Key Cards ……………… Photo Wall Convention ……… Materials Weblink WiFi……………………… ………………… Breakfast Signage………………… …………… Coffee Break ………………… Lanyard At-a-Glance…… Schedule Keynote Sponsor……… Presenting

Subtotal: 13% HST: TOTAL: OTHER SPONSORSHIP: OTHER Last Name: Company:

Province: (2 available) (2 available) (5 available) (2 available) (2 available) g tin a

r Fax: b e l

e $1100 $1000 $800 $2750 (unlimited) $2500 (unlimited) $1950 (unlimited) $1400 (unlimited) $900 $1100 c

YES, our company will sponsor the 2017 CFA National Convention! National the 2017 CFA will sponsor our company YES,

Awards of Excellence Awards Gala Dinner Sponsor…… …………… The After-Party Dinner Wine……………… ……… Recognition Awards Bronze…………………… Diamond………………… Gold……………………… Silver……………………

Category……………………

DINNER SPONSORSHIP: GALA AWARDS PRESENTATION PRESENTATION GALA AWARDS

Phone: City: Address: Title: First Name:

EVENT SPONSORSHIP: Availability as of February 3, 2017 as of February 3, Availability 24

2017 CONVENTION SPONSORS CFA National Convention 2017 • April 2-4, 2017 • Niagara Falls, Ontario Ontario Falls, 2017 2-4, •Niagara 2017 •April Convention National CFA THANK YOU TO OUR YOU TO THANK SPONSORS CONVENTION MATERIALS RESOURCE SPONSOR RESOURCE MATERIALS CONVENTION LANYARD SPONSOR LANYARD SILVER SPONSORS DIAMOND SPONSORS DIAMOND PLATINUM PLUS SPONSORS PLUS PLATINUM PHOTO SPONSOR WALL BRONZE SPONSORS GALA DINNER SPONSOR GALA

@ #CFA2017 CFAFRANCHISE BREAKFAST SPONSORS BREAKFAST AFTER-PARTY SPONSOR AFTER-PARTY NATIONAL SPONSORS NATIONAL SIGNAGE SPONSOR SIGNAGE GOLD SPONSOR GOLD AWARDS CATEGORY OF EXCELLENCE SPONSORS GALA COCKTAIL RECEPTION SPONSOR RECEPTION COCKTAIL GALA WELCOME RECEPTION SPONSOR RECEPTION WELCOME COFFEE BREAK SPONSORS COFFEE BREAK KEYNOTE PRESENTING SPONSOR PRESENTING KEYNOTE OFFICIAL SIGN SUPPLIER OFFICIAL PORTFOLIO BUSINESS CARD SPONSORS CARD BUSINESS PORTFOLIO *At timeofprint. RECOGNITION AWARDRECOGNITION SPONSORS HOTEL KEY CARD SPONSOR CARD HOTEL KEY CHAIR COVER SPONSOR COVER CHAIR DINNER SPONSORS WINE PRINT SPONSOR PRINT