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Cecil and Keke Hammond, the Pioneers of the Largest and Longest Running Music Festival Africa Has Ever Seen

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Cecil and Keke Hammond, the Pioneers of the Largest and Longest Running Music Festival Africa Has Ever Seen Creative Director: Tomi Wale (@tomiwale_) Cover Photography: Kunmi Owopetu (@kunmi.owopetu) Production Assistant: Olabode Emmanuel (@olabodeeo) Cover Stylist: Diipo Ayo-Adeusi (@diipoayoadeusi) Make Up Artist: Edith Amawo (@belapro31) Location: Ilubirin Showroom, Ikoyi, Lagos. – Interns: Ogunbiyi Ayobami | Oluwabukunmi Akinshipe — Creative Strategy: GetUpInc (@getupinc_) – Content: Businessday | GetUpInc IT: Korede Adedoye Marketing: Linda Ochugbua PR: Robert Taylor Media Ltd. — Editor: Lehlé Baldé (@lehlelalumiere) Created by: Tomi Wale 09 15 28 ON ON 40 ONTENT C C TENT TENT C 74 83 74 100 Design/Illustration: www.getupinc.com Content: BusinessDay & GetupInc ON ON Copyright, 2020 C TENT C TENT Lehlé Baldé (@lehlelalumiere) Editor What a year 2019 was for millennial entrepreneurs, creatives and corporates. It seems fitting that the January 2020 edition of the CEO magazine is featuring Cecil and Keke Hammond, the pioneers of the largest and longest running music festival Africa has ever seen. Detty December, as it was coined, was in full effect and the Flytime music festival was a pioneering force in the end of year activities. I attended the Boys 2 Men concert and it was the most amazing experience. It made me realise the universal power of music. While December is all about festivities, concerts and time with loved ones, let us remember the business behind the music and entertainment. All the December activities are putting Nigeria on the map, in the world of entertainment while impacting the economy. Similar to the year of return in Ghana that generated 1.3 billion dollars for the Ghanaian economy, I am certain that Nigeria and other West African countries will be able to do this and more in coming years. As we begin the new year, I would like to say a heartfelt thank you to everyone who continues to help us tell African stories through this magazine. Remember that your story is unique and has the potential to influence an entire generation. There is value in your story: own your story and tell your story. Warm wishes. Tomi Wale (@tomiwale_) Creator & Art Director You can’t use the pro-knowledge of horse riding to determine the sustainability of the invention of a car. One of the healthy ways to staying relevant and ensuring growth is to respect time; employ the creative energy of today and apply the ensuring values of the old. A perfect combination of this with consistent results is seen in Cecil & Keke Hammond. They have found ways to balance the energies and orientation of both generations to build and creative an excellence-driven enterprise that Africa has enjoyed for close to two decades. I am happy we got to feature them on this edition to learn how possible greats can be achieved when generations focus on their strengths. One of the peculiarities of this edition like a couple of past edition is its use of art pieces that reflect and articulates the inner feelings of African Millennials- from Ini’s conversation to Tallulah’s serial expression in media and business to Dare’s talk on why he makes those master pieces to Temi’s discipline in making art presented as shoes! This edition is a reflection of who we and could be as African Millennials backed by results against a seemingly unencouraging environment for growth. We are doing it and we are indeed creating our future. It’s who we are. Enjoy the edition! I believe it’s a good one to start the decade. Never settle. The Businessday CEO Magazine 6 The older generation has the wisdom and experience. The millennials are the risk takers whilst Gen Z is very creative. Putting all these qualities together, one can yield “amazing results. -Keke Thinking about people's weaknesses doesn't help to move the ball forward. We need to sit down and understand what everyone's wants and needs are when it comes to entertainment and provide them with the best experience. -Cecil Cecil & Keke Hammond The Businessday CEO Magazine 7 Dare Adenuga Time Series II (Acrylic on Canvas) The Businessday CEO Magazine 8 Audu Maikori, Tola Odunsi gbe & Akins Akinku at the Roc Nation Brunch, Jan 25th, 2020 The Businessday CEO Magazine 9 Tola Odunsi & Jermaine Dupri Audu Maikori, & Megan Thee Stallion The Businessday CEO Magazine 10 Audu Maikori, & La la Anthony Tola Odunsi & TyTy Smith The Businessday CEO Magazine 11 Quavo Huncho, Tola Odunsi, &Akins Akinkugbe Audu Maikori, & Dave Chappelle The Businessday CEO Magazine 12 Tola Odunsi, Audu Maikori & Dapper Dan Harlem Audu Maikori & Neelam The Businessday CEO Magazine 13 ne of the most important Oevents ahead of the Grammy Awards each year is The Roc Nation Brunch hosted by Jay-Z along with his wife, Beyoncé. Typical of the event is the gathering of the biggest stars, stake holders and entrepreneurs in the entertainment industry. Having iconic African entertainment entrepreneurs chop s things up with select It’ guests at this year’s itely defin edition was a good sight wesome for the African continent an a in reinforcing its decade! presence on the global entertainment scene. The Businessday CEO Magazine 14 Dare Adenuga Her Love Story (Threads on Canvas) Iniabasi The Businessday CEO Magazine 16 You are an artist. What are some things about you we don't already know? I'm a mummy! And I'm one proud, bad ass mama-jama! I'm mummy to Otunba, the most adorable being in the whole unviverse. I'm married to the most AMAZING man! Amazing is an understatement for the embodiment that is Femi Leye. I am a spiritual being. That's the only way I see life. I do not believe in coincidences. God orchestrates EVERYTHING. I am also a broadcaster when I have the time, and I write. More of this soon! I love cake, cookies and Milo. The Businessday CEO Magazine 17 The Businessday CEO Magazine 18 What kind of artist are you? I am a visual artist. I paint as I see. Physically and spiritually. Everything I see around me inspires my art, especially colour. Everything I see spiritually, I paint as well. I operate in the prophetic. Some people say I'm crazy. And I love it! Because that's truly the kind of artist I am. The Businessday CEO Magazine 19 The Businessday CEO Magazine 20 How has your art/work changed over time? Man! Growth is something! As I experienced life, I grew. My art grew with me. It became deeper. I love to paint abstract faces. I especially love the eyes. They are the window to the soul. And so if you look closely enough through a person's eyes, you can almost feel what they feel. Over time, I stopped painting only from a place of pain. I paint now from an understanding of why things happen and as they happen. I hope that makes sense. The Businessday CEO Magazine 21 The Businessday CEO Magazine 22 So with art, what's the goal? / Why do you do what you do? To make impact. I mean, what's the essence of art if not to make another feel? For every piece of art I make, and for everything I do through art, it has to change a life, a mindset, a heart. It just has to. The Businessday CEO Magazine 23 What's the plan for the decade? When I decided to take up my art professionally, I didn't get a lot of chances. It was either I wasn't well known, or I didn't have years of experience, or my favourite- I didn't have enough work in my portfolio. Well, just like everything I do, I created those chances for myself. While all these things were true, they did not help. How was I supposed to grow? I didn't know anything about the world of art. I mean the real world. I had no clue about the business of art. Everything I know now, I learned on the go, which might be the story of most artists. I want to change that. I know they say not everything should be The Businessday CEO Magazine 24 handed to you but, I want to help young artists. I want to help guide and show them the way. Connect them with opportunities in ways my grace has taught me. I am still finding my way and creating my own path but, when I get there, I don't want to look back to see that I am so far up, I have no idea which way down is. I will do it now. We will find this way up together. I started an Orange Art Residency. Not just for artists, but for all creatives. It is based in Uyo and set up is still on going. The Residency kicks off in January 2020, with workshops of different topics with artists who have made something of themselves teaching and helping to guide. I am also creating an Art Therapy Centre. A recreational environment that heals and aids medicine through art. This is as much as I can tell you about that for now. So, the next decade is going to be pretty busy! The Businessday CEO Magazine 25 For every piece of art I make, and for everything I do through art, it has to change a life, a mindset, a heart. It just has to. The Businessday CEO Magazine 26 Dare Adenuga Time Series II (Acrylic on Canvas) ll cosmopolitan cities around the world are known for their food and the Lagos culinary scene proves Ato be no different. With restaurants opening up by the dozen which means choice of food and culinary experiences are no longer limited, and Lagosians will most definitely never run out of options.
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