Top 150 Global Licensors Report for the Very First Time, Debuting at No
APRIL 2018 VOLUME 21 NUMBER 2 Plus: The Walt Disney Company Tops Report at $53B 12 Licensors Join the Top 150 GOES OUTSIDE THE LINES Powered by Crayola is much more than a crayon. The iconic brand has strengthened its licensing program to ensure it brings meaningful products for people of all ages to market for years to come. This year, Crayola joins License Global’s Top 150 Global Licensors report for the very first time, debuting at No. 116. WHERE FASHION AND LICENSING MEET The premier resource for licensed fashion, sports, and entertainment accessories. Top 150 Global Licensors GOES OUTSIDE THE LINES Crayola is much more than a crayon. The iconic brand has strengthened its licensing program to ensure it brings meaningful products for people of all ages to market for years to come. This year, Crayola joins License Global’s Top 150 Global Licensors report for the very first time, debuting at No. 116. by PATRICIA DELUCA irst, a word of warning for prospective licensees: Crayola Experience. And with good reason. The Crayola if you wish to do business with Crayola, wear Experience presents the breadth and depth of the comfortable shoes. Initial business won’t be Crayola product world in a way that needs to be seen. Fconducted through a series of email threads or Currently, there are four Experiences in the U.S.– conference calls, instead, all potential partners are asked Minneapolis, Minn.; Orlando, Fla.; Plano, Texas; and Easton, to take a tour of the company’s indoor family attraction, Penn. The latter is where the corporate office is, as well as the nearby Crayola manufacturing facility.
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