FOX 12 Oregon 2.24.2020 City of Newport Weather Camera Renewal 7/1/2020

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Presented to: Jeremy Burke, Marketing Director City of Newport Presented by: Lynn Clary & Monica Olson, FOX 12 Oregon 2.24.2020 City of Newport Weather Camera Renewal 7/1/2020 – 6/30/2023

FOX12 has appreciated our partnership the past three years with the City of Newport. The Discover Newport Weather camera has provided great visuals in our various newscasts. We are confident that these visuals and news mentions have resulted in more people visiting beautiful Newport.

Over the last 3 years viewership of our newscasts has grown and we have safely secured our position as the #1 news station in the market. We have also added more hours of news programming – now airing a total of 113 hours of news each week – more than any other station in Oregon. We are happy to report that the City of Newport has received viewership above and beyond what was originally promised!

The following pages outlines the renewal agreement as well as the enhancements that the next 3 years will bring. FOX 12 – FOX 12 PLUS Weather Camera Sponsorship 2020 - 2023

New 3-year Agreement Includes the following:

• Weather Camera will remain in current location

• Weather camera branding to be Discover Newport, and may reflect any new branding efforts on the city’s behalf. (we can change this at any time)

• Weather camera to be featured in various FOX 12/FOX 12 PLUS newscasts; includes a combination of audio and logo (no tagline), *minimum 30x monthly. On average, every month Discover Newport will receive 963,000 TV impressions.

• Weather camera to receive exposure on KPTV.COM’s weather section; still image updated regularly. Video or image posted on FOX 12 Facebook page; based on News Department’s discretion.

• City of Newport banner ads to run across all KPTV.COM devices, **ROA – 205,000 monthly impressions in year 1 and 325,000 impressions in year 2 and year 3.

• City of Newport agrees to continued dedication of a minimum 20 meg bandwidth (internet) connection for the weather camera for a quality picture, and 115 volt power nearby (or supplied to the housing if used).

*last agreement stated minimum of 20 monthly mentions

** last agreement started with 200,000 impressions on weather.com until this partnership with the station was dissolved and exposure was moved to kptv.com FOX 12 – FOX 12 PLUS Weather Camera Sponsorship 2020 - 2023

Partnership Commitment: $3,850 NET per month (Monthly VALUE: $8,550!)

Year 1 (July 2020-June 2021) Annual pre-pay discount: $2,925 NET per month (total of $35,100 net annual, due by June 22nd 2020)

Year 2 (July 2021-June 2022) Annual pre-pay discount: $3,500 NET per month (total of $42,000 net annual, due by June 15th 2021)

Year 3 (July 2022-June 2023) Annual pre-pay discount: $3,500 NET per month (total of $42,000 net annual, due by June 15th 2022)

Client Signature:______Date:______

FOX 12 will maintain and have full access to the camera. FOX 12 will have full control of camera shots used on air. By signing this agreement, the City of Newport agrees to a 3-year, non –cancelable commitment to this partnership. Appendix Ratings and Audience information FOX12 and FOX12 PLUS together captured almost 40% of the Ad25-54 gross impressions in Nov ‘19!

Percent of total Gross Impressions

KRCW, 4.4%

KGW, 23.2% KPTV, 32.7%

KPDX, 5.6%

KOIN, 18.8%

KATU, 15.2%

SOURCE: Portland Nielsen Nov ’19 (Live+SD) Mon-Sun/5a-2a Dominates the competition 430-9a

60,000 Beats the competition by over 23-thousand at 6a and over 22-thousand at 7a 54,149 51,341 50,000

40,000

31,561 30,000 27,649 27,679

Ad18+ ImpAd18+ 21,699 21,389 20,439 20,000 16,741 14,409 11,434 9,761 9,195 10,000 7,424 7,406 8,008

0 M-F/430-5a M-F/5-6a M-F/6-7a M-F/7-9a KOIN KATU KGW KPTV SOURCE: Portland Nielsen Nov ’19 (Live+SD) GDO at 5a, 6a and 7a is an aggregate of KPTV and KPDX; black line denotes KPTV-KPDX split Dominates the competition 430-9a

30,000 Beats the competition by 18-thousand 27,049 25,000 at both 6a and14-thousand at 7a 23,424

20,000

15,000 - 54 Imp Ad25 9,736 10,000 9,344 9,420

6,149 4,680 4,988 4,734 5,000 3,798 4,192 2,658 2,781 2,022 2,219 992 0 M-F/430-5a M-F/5-6a M-F/6-7a M-F/7-9a KOIN KATU KGW KPTV SOURCE: Portland Nielsen Nov ’19 (Live+SD) GDO at 5a, 6a and 7a is an aggregate of KPTV and KPDX; black line denotes KPTV-KPDX split Easily beats the competition 430-9a

40,000 Beats the competition by almost 18-thousand at 6a and more than double at 7a 34,770 35,000 31,367 30,000

25,000

20,000 - 64 Imp 16,897

Ad35 15,000 13,648 13,400 11,232 9,257 10,000 8,395 9,094 6,603 5,949 6,557 4,778 4,742 5,000 3,989 4,060

More GDO at 10a solid #2 among almost every other key selling demo! 11,621

8,749 8108

6,757 5,921 5,938 5,535 5,806 4881 4767 4,199 3,809 2931 2,601 2,006 1,833 1,356 926 1,1961,003

Ad25-54 Ad18-49 Ad35-64 Wm25-54 KPTV (More GDO) KPTV (More GDO @ 10a) KATU (AM NW) KATU (Afternoon LV) KGW (Cassidy)

More GDO (M-F/9-10a & 10-11a) & AM NW (M-F/9-10a), Afternoon Live (M-F/2-3p) & Tonight w/Cassidy (M-F/7-730p) SOURCE: Portland Nielsen Nov ’19 (Live+SD) Solid #2 in the 4p news time!

20,000

18,000 17,292

16,000

14,000

12,000

9,807 9,861 10,000 9,699 8,507 7,829 8,000

Demo ImpressionsDemo 6,375 5,855 5,805 6,000 4,660 4,758 4,976 4,000 3,434 3,020 2,849 1,925 2,000

0 Ad25-54 Ad18-49 Ad35-64 Wm25-54 KATU KOIN KGW KPTV SOURCE: Portland Nielsen Nov ’19 (Live+SD) Strong #2 in key selling demos

14,000

12,000 11,486

10,166 10,000 9,255

8,295 8,000 7,604 6,769 6,794 6,532 6,309 5,865 6,000 4,944 Demo ImpressionsDemo

4,000 3,136

2,000

0 Ad25-54 Ad18-49 Wm25-54 KATU KOIN KGW KPTV SOURCE: Portland Nielsen Nov ’19 (Live+SD) & control 58% of the late news

11,677 10,829

9,196

8,103

6,153 5,083

3,883

2,830

KGW @ 11p KOIN @ 11p KRCW @ 11p KATU @ 11p

All News Mon-Fri SOURCE: Portland Nielsen Nov ’19 (Live+SD), Ad25-54