BBC ALBA Performance Update April 2014 Stuart Martin & Malcolm Benzie
[email protected] [email protected] tel: 0141 422 6063 Headlines Average weekly reach for BBC ALBA among the Gaelic community for Q1 2014 was 73.9%, a slight drop from 74.6% the previous quarter. Scotland-wide reach for Q1 2014 was 17.0%, compared to 18.3% in Q4 2014. The /ALBA website has seen a significant growth in UK unique browsers over the past two quarters, with Q1 2014 seeing the highest number of weekly unique browsers to date – an average of 100,036. Total iPlayer requests has also seen a sharp increase, with Q1 2014 seeing the highest number of requests received in one week to date – 206,563 requests in Week 8. Football remains the most watched genre amongst the Scotland-wide audience, although half of the top twenty most watched programmes were factual. Awareness: Scotland-wide Awareness average for BBC ALBA remained at 86% for the first quarter of 2014, with this figure now having remained stable for three consecutive quarters. This is an improvement on the corresponding quarter last year, which averaged 81% awareness. Claimed Awareness % Source: TNS SOS Base: All Respondents Reach: Gaelic community Average reach for BBC ALBA among the Gaelic community during Q1 2014 was 74.1% - down slightly from 74.7% in the previous quarter, and also from Q1 2013 (74.6%). Claimed Weekly Reach % Source: Leirsinn Following the Freeview/Cable launch in June 2011, reporting of BBC ALBA moved to reporting against the whole Leirsinn panel, previously reach was reported amongst only those with DSat at home.