Advances in Social Science, Education and Humanities Research, volume 497 Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)

Study on the Spread of Animation in the Prevention and Control of New Crown Epidemic xinyu1,2,* Wang lin1,2

1Krasnodar State Institute of Culture, Krasnodar Krai,350072, Russia 2Art and Design Academy of Sanming University, Sanming,365004, *Corresponding author. Email: [email protected]

ABSTRACT At the beginning of 2020, a sudden outbreak of new crown epidemic spread across the world. In this fight against the new crown epidemic epidemic, there is a special force. Although it does not provide tools or medicines for disease prevention and treatment, it has provided information and knowledge about the prevention and control of the new crown epidemic epidemic in a friendly and interesting way. The animation art popularizes the information and knowledge on the prevention and control of the novel coronavirus pneumonia epidemic to the general public through friendly and interesting expressions, and brings comfort to the people. On the one hand, hospitals, communities, government departments and other institutions have adopted animation to popularize relevant knowledge and concepts to the common people. On the other hand, animation companies have also actively taken action to participate in the war against the epidemic in various ways. Animation design is a form of literary and artistic works that the broad masses of people love to hear. It has a variety of expressions such as animation and comics, and it can be widely disseminated on paper media, television media, and online media. In this war against the novel coronavirus pneumonia epidemic, the characteristics and advantages of animation, such as diverse forms, strong cross-media communication capabilities, and expressiveness, are fully demonstrated. [1] Keywords: Animation design; new crown epidemic epidemic prevention and control; Communication research; Converged Media artistic expressions. Animation design are presented 1. THE IMPORTANCE DESIGN IN THE intuitively, clearly and expressively, making The audience is easy to accept all ages, and easy to understand. SPREAD OF POPULAR SCIENCE According to statistics, 5% of the dissemination content of KNOWLEDGE FOR EPIDEMIC all aspects of epidemic prevention and control information PREVENTION AND CONTROL involves animation design performance, and various social organizations are trying to use animation design and other In this battle to prevent and control the epidemic that methods to disseminate epidemic prevention knowledge affects the world, science is the primary weapon, and and information.In the promotion of the prevention and medical care is the primary line of defense. Animation control of the new crown epidemic epidemic, government design has made important contributions to this new crown agencies, medical institutions, and industry organizations epidemic virus prevention and public opinion promotion. first launched a batch of anti-epidemic animation works, We can see that Academician , mainly to promote the main theme of society and actively Academician , Academician , etc., guide people to correctly face the prevention and control promoted scientific information related to epidemic of the new crown epidemic epidemic. For example, in prevention and control, and medical workers fighting in January 2020, the Chinese Center for Disease Control and Shelter hospital and Raytheon mountain huoshenshan Prevention, the Fujian Provincial Health Commission, the hospital are protecting our lives. Animation design can be Chinese People's Liberation Army General Hospital and directly integrated with social hotspots, using its own other domestic health and hygiene control authorities expression and communication methods that are easy for released the knowledge manuals, popular science readings the audience to accept, to promote scientific knowledge and popular science series on the prevention and control of and common sense of protection in terms of epidemic the new crown epidemic virus. The wall chart is science. Animation design needs to be based on scientific accompanied by a large number of cartoon design and rigorous communication. The related virus illustrations while disseminating a large amount of popular transmission mechanism, the cause of the new crown science information. At the same time, in the online media, epidemic virus and related prevention and control the National Health Commission released "[How Beautiful methods, through the design of animation images and You Are] They Are in the Most Dangerous Place" on the

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official account, and wrote a warm comic diary. The Noodles" based on the topic of "National Food for Chinese Center for Disease Control and Prevention Hot Dry Noodles". It has aroused wide acclaim and has released the anti-epidemic propaganda animation "Virus received more than 1 million likes. It was used as the with Corolla, Why Are You So Bad", and the News and official poster for the People's Daily "Unblocking Hubei" Publicity Department of the Ministry of Emergency and "Unblocking Wuhan" events, and was rated by Management and People's Daily Online created the netizens as a "heart-warming work to give people warmth animation "Guidelines for Returning to Work and and strength during the new crown epidemic epidemic". Resuming Epidemic Prevention" and "Guidelines for Home Isolation and Safety Protection" to promote timely The latest anti-epidemic information and knowledge. At 2.2. Animation IP Performance the same time, local governments and institutions are also active. The Propaganda Department of the Nanning On February 4th, the "Zhong Lao Shuo" released in the Municipal Party Committee launched a series of short new media of the People's Daily was designed and created videos on epidemic prevention cartoons, Qingdao City by the teacher and student team of Geng Yuemin and released the anti-epidemic public welfare animation song Zhang Wenke of Shandong University of Arts and Crafts. Retrograde, and the Wuhu City Culture and Tourism One of the works created on the theme of "War" is a Bureau produced and launched epidemic prevention and WeChat emoji package based on the image of control animations at the beginning of the horn of the war. Academician Zhong Nanshan. In just a few days since its Propaganda "Epidemic prevention starts with you and me", release, the number of views and downloads has exceeded the Internet Information Office of Dongchangfu District, 100,000+. The animation expression designer has used Liaocheng City produced the public welfare animation high-quality works of art to condense and cohesive, and "Dongchang War "Epidemic"", etc. raise the people's awareness of epidemic prevention.

2. SUCCESSFUL CASES OF ANIMATION 2.3. Animation Promotion Application DESIGN IN EPIDEMIC PREVENTION AND CONTROL The "Tomorrow, Bright Moon" animation IP image created by the teachers and students of the Animation Animation design includes comics, animation, animated Department of the School of Art and Design of Sanming expressions, and animation IP image design. Different University, and related themes launched based on the IP from the previous graphic poster design or public service image: "War Epidemic Poster", "Virus Introduction in advertisement design, the animation design method is Small Classroom", "Daily Disinfection "Notes", "Yifu more suitable for fast-paced online media and traditional Love", "Pandemic Idioms Series" and other related offline media. It has the characteristics of quick epidemic themes, once released, were reprinted by various dissemination and reception of art design creation in official accounts such as the Fujian Communist Youth combination with current major events, and at the same League, Netcom Fujian, brother colleges inside and time the artistry, inspiration and guidance of traditional art outside the province, and at the same time in Fujian and expressions. More importantly, animation design can be Hubei And the major official and private new media widely accepted by all ages. [2] At one point, the coverage platforms in Yichang area. Under the comprehensive of other expressions is far from the scope of animation coverage, it has been fully affirmed by the people of design. Yichang, Hubei, and has become a farewell slogan and a Faced with the various forms of transmission in the decorative animation IP image for the people of Yichang prevention and control of the new crown to send the Fujian medical team home. epidemic epidemic, the manifestation of animation design Animation is a form of expression of literary works that can be used to guide public opinion, popularize scientific the masses like to hear, and can be widely disseminated in information, and actively carry out epidemic prevention traditional offline media such as paper media, television work. It has an important role in easing people's broadcasting, and the most popular online new media. psychological pressure and inspiring people's will. The Through the social events of the new crown epidemic following are the cartoons, animations, animation epidemic, the characteristics and advantages of animation expressions, and animation IP image designs that design, such as diverse expressions, strong cross-media disseminate animation expressions in the prevention and communication capabilities, and expressiveness, are fully control of the new crown epidemic epidemic have caused demonstrated, and more importantly, for the most active certain social impacts: subjects online. It is the netizens of the online Internet, they are the main body of "content production, content dissemination, and content reading". 2.1. Cartoon Performance

The cartoonist Chen Xiaotao created a series of comics and short videos of "National Food for Wuhan Hot Dry

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3. WAYS TO CREATE ANIMATION "Portrait of First-line Medical Heroes" "activity.[3]The DESIGN AROUND THE PREVENTION Comic Art Committee of the Shanghai Artists Association actively fulfills its social responsibilities, and will host the AND CONTROL OF THE new crown web comics exhibition "Unite to Fight Against the epidemic EPIDEMIC Epidemic" from January 24. Hunan Animation and Game Association calls on enterprises in animation and related industries across the province to continue to create positive 3.1. Government and agency leadership works at the critical moment of prevention and control. As of February 5, the association has received more than The leadership of the government and institutions. On the 1,100 works such as comics, animation, ARVR, games, first day of the first month, General Secretary Xi Jinping and promotional videos. . The Design Committee of Hubei presided over a meeting of the Standing Committee of the Packaging Federation has received nearly 7,600 works of Political Bureau of the Communist Party of China Central various types from home and abroad in 28 days since the Committee and issued a call to win the battle against the launch of the “War Epidemic, Wuhan Energy” public epidemic, and strengthened his confidence and welfare publicity design activity on February 1. determination to win the battle against the epidemic [2]. In [4]Including more than 40 works from more than ten times of crisis, preventing and controlling infections and countries including Poland, Serbia, the United States, fighting the epidemic have become the heart of the whole Afghanistan, Brazil, South Korea, Japan, Mexico, etc.), country. On February 23, General Secretary Xi Jinping including more than 5,400 posters, more than 1,200 emphasized in-depth reports on the good experiences and illustrations, and more than 490 children ’ s paintings good practices of various localities to coordinate and (minimum The author is only 4 years old), more than 170 promote the prevention and control of the epidemic in the pieces of video works; more than 130 pieces of other promotion of the prevention and control of the new crown types, the number of submissions exceeded 6,200. epidemic pneumonia epidemic and the deployment of economic and social development at the deployment meeting of the economic and social development work. Information release, widely publicized touching stories on 3.2. Active actions of animation companies the front line of the fight against the epidemic, and Active actions of animation companies. At the beginning proactively responded to social concerns.[3] The of 2020, due to the impact of the new crown "Proposal" issued by the Comic Art Committee of the epidemic epidemic, we can see that the world economy China Artists Association called on cartoonists across the has been greatly impacted. Many companies have been country to take up the brush in their hands and use the pen closed or closed in the first quarter. Animation companies as a gun to fight the epidemic together with the people of and related organizations have adjusted their work patterns the whole country.The art associations and other during the new crown epidemic epidemic. Change to work organizations and associations in various regions online from home, actively adjust the main business immediately pushed out relevant information on epidemic direction of the company, and use the information of the prevention and control, and publicity and design epidemic as the main content, and contribute to the fight solicitation activities. In response to the call, the 17th against the epidemic.[4] According to the online survey of China Animation Golden Dragon Awards set up a special Baiyu animation companies, nearly 18% of the companies award for "fighting against the epidemic" comic posters, launched the basis Anti-epidemic related comics and encouraging comic creators to use comic posters to expression products derived from their own animation promote epidemic prevention measures, boost morale, and character brands, 7% of companies have launched anti- praise and praise the workers fighting on the front line of epidemic related animation products derived from their epidemic prevention. Further inspire the confidence and own animation character brands, and 9% of companies determination of the whole society to overcome the have launched new animation character brand-related epidemic! Use painting as a gun to gather strength and win comics and Animation works. 8% of platform-based this battle without gunpowder! The Beijing Animation and animation companies and communication agencies have Game Industry Association, together with Beijing Comics opened epidemic channels and set up special columns Research Institute and a number of units, launched this related to epidemics to promote anti-epidemic content. 6% "Fighting the Epidemic, Coming Together, Cheer for of animation companies have launched special animation China!" Comics and short video solicitation activities, to services for areas with more severe epidemics, such as pay high tribute to the workers on the front lines of the daily epidemic notifications, epidemic information pushes, fight against the epidemic , Actively publicize and guide etc. In this epidemic prevention, they played their own positive energy, and popularize knowledge of epidemic advantages and actively helped the spread of epidemic prevention. The Wuhan Cartoon Research Association prevention and control information and knowledge, and mobilized Hubei cartoonists to use the pen as a weapon to became a fight against the new crown epidemic An cooperate with the party and the government to open up a indispensable force for the epidemic. new battlefield of "comic anti-epidemic", and it was the first nationwide to use new media to continuously publish 12 issues of anti-epidemic cartoons, and to carry out

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3.3. As an animation design creator dissemination of information on popular medical science animation, such as the National Health Commission, the As the creator of animation design. Animation creation is Chinese Medical Association, the Chinese Center for based on the media transmission of a series of expressions Disease Control, and the State Food and Drug such as graphics and images in the way of expression. Administration. In the future, we should gradually create Combining with current multimedia communication the attributes of content animation IP, and use animation technology, animation design has greatly improved the IP content to enhance the credibility of content and the scope of communication. Nowadays, the expression continuity of content transmission.[5]For example, the methods of animation design are not only acceptable to the animation IP image of "Michelin Tire", which is very specific audience suitable for the low age group or the successful in business, "Bibi Deng". Every time we see "two-dimensional". And animation designers from creative "Bibiden", we think of the century-old tire company ideas, providing audiences with specific creative ideas, to "Michelin Tire". At the same time, we see fat dolls that expressing its deep meaning, are all animation creators' interpret the core values of socialism. At this important thinking, practice, and unique judgment and pursuit of time to fight against the new crown epidemic epidemic, we beauty. The themes of major social events are the mission need to create a popular medical science animation IP and responsibility of every creator in our era today. [4]On image design. When people see this IP image, they will the Internet, we see cartoons produced by many netizens contact the new crown epidemic. Knowledge of epidemic spontaneously and drawn by professional institutions. prevention and control. The use of animation, design, Including countless cartoons and posters drawn with the graphics, and text to spread medical science and health cartoon characters of Academician Zhong Nanshan and knowledge has made the information and knowledge about Academician Li Lanjuan, as well as medical staff, police the prevention and control of the new crown and armed police staff, workers at the Leishenshan epidemic epidemic more popular. construction site of Huoshenshan, reporters for news reports, and couriers in the epidemic. [5] An anime design work based on heroes rushing to the front line. Anti- 4.2. In the special period of the prevention and epidemic animation design works can be said to have control of the new crown epidemic, medical formed a spontaneous upsurge of user-generated content and professionally generated content. science popularization is mainly based on narrative explanations

In the special period of the prevention and control of the 4. THINKING OF ANIMATION DESIGN new crown epidemic epidemic, medical science IN THE CREATION OF new crown popularization is mainly based on narrative explanations. epidemic EPIDEMIC PREVENTION AND Interpret important new crown epidemic epidemic CONTROL prevention and control information and important new crown epidemic epidemic prevention and control At present, the new crown epidemic epidemic has knowledge, but we also see that the large number of new stabilized. In the past few months, from the initial fear of crown epidemic epidemic prevention and control works the new crown epidemic epidemic to the understanding of are mostly homogenized, and the quality of artistic it, we may be facing a normalized prevention and control performance is not high, and there are more The subjective change. The performance of the prevention and control of expression is more serious and does not show the correct the new crown epidemic epidemic puts forward higher new crown epidemic prevention and control content. For requirements. From the presentation of normalized example, when the source of the new crown epidemic medical science knowledge and stories of heroes fighting virus is not clear, or when the animation shows the source against the new crown epidemic epidemic, it has been of the new crown epidemic epidemic, animal images transformed to enhance the dissemination quality and should be used cautiously as the main creative body to dissemination effect of the two contents to meet the avoid misleading viewers There is ambiguity, because dissemination needs of today's online and offline financial refuting rumors is also the most important content during media. this period of fighting the new crown epidemic epidemic. At the same time, some works have more serious cases of mutual plagiarism, so it is necessary to vigorously 4.1. Transition from simple graphic culture encourage original animation design, support various designed by animation to serialization and forms of animation performance, and strengthen the supervision of laws and regulations, while protecting branding original animation designs by legal means, and can provide More animation creators have more creative media The transition from simple graphic culture designed by platforms to show.[6] animation to serialization and branding. Serialization and branding can increase the credibility and influence of the content. [6] At present, the main sources of official

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5. CONCLUSION [4] Chen Yongjun Xiong Xingfu Wang Xuan Wang Wei The application of animation form signs in In general, in the fight against the new crown modern visual system Proceedings of International epidemic epidemic in early 2020, animation has played a Innovation Design and Management Summit Forum in force that cannot be underestimated, and animation + 2011 & the Second Design Academic Conference of epidemic prevention has a significant effect. I hope that both the government and related agencies, animation Chinese Worldwide(IDM2011).2011 companies, and industry organizations can pay more [5] Kelemen M, Surman E, Dikomitis L. Cultural attention to this power, pay more attention to the role of animation in the future medical science popularization, try animation in health research: An innovative more animation methods, and normalize medical science methodology for patient and public involvement and animation , On the one hand, it better serves the needs of engagement[J]. Health Expectations, 2018. the masses of the people, and on the other hand, it also provides new areas and perspectives for the development [6] Zhang G. Animation art forms and aesthetic of the animation industry. characteristics[J]. International Journal of Technology In the publicity of this fight against the epidemic, Management, 2013(7):73-75. animation design uses animation IP images, comics, animations and multiple forms of expression to highlight the promotion themes, give full play to the aggregation advantages of various media platforms, and combine today's network technology to give it huge development momentum. The animation medical science discourse of fighting the epidemic in a variety of forms closely following the Internet and a cross-media integration mode of communication. The epidemic has its ups and downs and will eventually pass, but medical science animation should not leave with the end of the future epidemic, but should be normalized.

ACKNOWLEDGMENT

My experiments were performed in the second batch of new coronary pneumonia prevention and control technology research guiding projects in Sanming in 2020 (2020-S-13) ， Fujian Province Young and Middle-aged Teacher Education Research Project (Social Science) General Project.

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[1] Lou Xudong Rong Yuan On the Influence of Animation on the Spread of Popular Science, J.Contemporary communication 2008 . （3）P：116- 117.

[2] Wang Nan On the artistic expression of modern animation design of traditional cultural symbols, J.Art appraisal 2019 . （20）P：170-171.

[3] Wu Dan Yao Yixian Analysis on the Development Status of Popular Science Animation , J.Popular Science Research 2012 . （2）P：86-89.

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