Study on the Spread of Animation in the Prevention and Control of New Crown Epidemic Zhang Xinyu1,2,* Wang Lin1,2
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Advances in Social Science, Education and Humanities Research, volume 497 Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020) Study on the Spread of Animation in the Prevention and Control of New Crown Epidemic Zhang xinyu1,2,* Wang lin1,2 1Krasnodar State Institute of Culture, Krasnodar Krai,350072, Russia 2Art and Design Academy of Sanming University, Sanming,365004, China *Corresponding author. Email: [email protected] ABSTRACT At the beginning of 2020, a sudden outbreak of new crown epidemic spread across the world. In this fight against the new crown epidemic epidemic, there is a special force. Although it does not provide tools or medicines for disease prevention and treatment, it has provided information and knowledge about the prevention and control of the new crown epidemic epidemic in a friendly and interesting way. The animation art popularizes the information and knowledge on the prevention and control of the novel coronavirus pneumonia epidemic to the general public through friendly and interesting expressions, and brings comfort to the people. On the one hand, hospitals, communities, government departments and other institutions have adopted animation to popularize relevant knowledge and concepts to the common people. On the other hand, animation companies have also actively taken action to participate in the war against the epidemic in various ways. Animation design is a form of literary and artistic works that the broad masses of people love to hear. It has a variety of expressions such as animation and comics, and it can be widely disseminated on paper media, television media, and online media. In this war against the novel coronavirus pneumonia epidemic, the characteristics and advantages of animation, such as diverse forms, strong cross-media communication capabilities, and expressiveness, are fully demonstrated. [1] Keywords: Animation design; new crown epidemic epidemic prevention and control; Communication research; Converged Media artistic expressions. Animation design are presented 1. THE IMPORTANCE DESIGN IN THE intuitively, clearly and expressively, making The audience is easy to accept all ages, and easy to understand. SPREAD OF POPULAR SCIENCE According to statistics, 5% of the dissemination content of KNOWLEDGE FOR EPIDEMIC all aspects of epidemic prevention and control information PREVENTION AND CONTROL involves animation design performance, and various social organizations are trying to use animation design and other In this battle to prevent and control the epidemic that methods to disseminate epidemic prevention knowledge affects the world, science is the primary weapon, and and information.In the promotion of the prevention and medical care is the primary line of defense. Animation control of the new crown epidemic epidemic, government design has made important contributions to this new crown agencies, medical institutions, and industry organizations epidemic virus prevention and public opinion promotion. first launched a batch of anti-epidemic animation works, We can see that Academician Zhong Nanshan, mainly to promote the main theme of society and actively Academician Li Lanjuan, Academician Zhang Boli, etc., guide people to correctly face the prevention and control promoted scientific information related to epidemic of the new crown epidemic epidemic. For example, in prevention and control, and medical workers fighting in January 2020, the Chinese Center for Disease Control and Shelter hospital and Raytheon mountain huoshenshan Prevention, the Fujian Provincial Health Commission, the hospital are protecting our lives. Animation design can be Chinese People's Liberation Army General Hospital and directly integrated with social hotspots, using its own other domestic health and hygiene control authorities expression and communication methods that are easy for released the knowledge manuals, popular science readings the audience to accept, to promote scientific knowledge and popular science series on the prevention and control of and common sense of protection in terms of epidemic the new crown epidemic virus. The wall chart is science. Animation design needs to be based on scientific accompanied by a large number of cartoon design and rigorous communication. The related virus illustrations while disseminating a large amount of popular transmission mechanism, the cause of the new crown science information. At the same time, in the online media, epidemic virus and related prevention and control the National Health Commission released "[How Beautiful methods, through the design of animation images and You Are] They Are in the Most Dangerous Place" on the Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license -http://creativecommons.org/licenses/by-nc/4.0/. 455 Advances in Social Science, Education and Humanities Research, volume 497 official account, and wrote a warm comic diary. The Noodles" based on the topic of "National Food for Wuhan Chinese Center for Disease Control and Prevention Hot Dry Noodles". It has aroused wide acclaim and has released the anti-epidemic propaganda animation "Virus received more than 1 million likes. It was used as the with Corolla, Why Are You So Bad", and the News and official poster for the People's Daily "Unblocking Hubei" Publicity Department of the Ministry of Emergency and "Unblocking Wuhan" events, and was rated by Management and People's Daily Online created the netizens as a "heart-warming work to give people warmth animation "Guidelines for Returning to Work and and strength during the new crown epidemic epidemic". Resuming Epidemic Prevention" and "Guidelines for Home Isolation and Safety Protection" to promote timely The latest anti-epidemic information and knowledge. At 2.2. Animation IP Performance the same time, local governments and institutions are also active. The Propaganda Department of the Nanning On February 4th, the "Zhong Lao Shuo" released in the Municipal Party Committee launched a series of short new media of the People's Daily was designed and created videos on epidemic prevention cartoons, Qingdao City by the teacher and student team of Geng Yuemin and released the anti-epidemic public welfare animation song Zhang Wenke of Shandong University of Arts and Crafts. Retrograde, and the Wuhu City Culture and Tourism One of the works created on the theme of "War" is a Bureau produced and launched epidemic prevention and WeChat emoji package based on the image of control animations at the beginning of the horn of the war. Academician Zhong Nanshan. In just a few days since its Propaganda "Epidemic prevention starts with you and me", release, the number of views and downloads has exceeded the Internet Information Office of Dongchangfu District, 100,000+. The animation expression designer has used Liaocheng City produced the public welfare animation high-quality works of art to condense and cohesive, and "Dongchang War "Epidemic"", etc. raise the people's awareness of epidemic prevention. 2. SUCCESSFUL CASES OF ANIMATION 2.3. Animation Promotion Application DESIGN IN EPIDEMIC PREVENTION AND CONTROL The "Tomorrow, Bright Moon" animation IP image created by the teachers and students of the Animation Animation design includes comics, animation, animated Department of the School of Art and Design of Sanming expressions, and animation IP image design. Different University, and related themes launched based on the IP from the previous graphic poster design or public service image: "War Epidemic Poster", "Virus Introduction in advertisement design, the animation design method is Small Classroom", "Daily Disinfection "Notes", "Yifu more suitable for fast-paced online media and traditional Love", "Pandemic Idioms Series" and other related offline media. It has the characteristics of quick epidemic themes, once released, were reprinted by various dissemination and reception of art design creation in official accounts such as the Fujian Communist Youth combination with current major events, and at the same League, Netcom Fujian, brother colleges inside and time the artistry, inspiration and guidance of traditional art outside the province, and at the same time in Fujian and expressions. More importantly, animation design can be Hubei And the major official and private new media widely accepted by all ages. [2] At one point, the coverage platforms in Yichang area. Under the comprehensive of other expressions is far from the scope of animation coverage, it has been fully affirmed by the people of design. Yichang, Hubei, and has become a farewell slogan and a Faced with the various forms of transmission in the decorative animation IP image for the people of Yichang prevention and control of the new crown to send the Fujian medical team home. epidemic epidemic, the manifestation of animation design Animation is a form of expression of literary works that can be used to guide public opinion, popularize scientific the masses like to hear, and can be widely disseminated in information, and actively carry out epidemic prevention traditional offline media such as paper media, television work. It has an important role in easing people's broadcasting, and the most popular online new media. psychological pressure and inspiring people's will. The Through the social events of the new crown epidemic following are the cartoons, animations, animation epidemic, the characteristics and advantages of animation expressions, and animation