ATA Report: Sustainable House Day 2
Event Summary Hosted by the Alternative Technology Association (ATA), Sustainable House Day is a national, not‐for‐profit environmental event providing an opportunity for people to visit sustainable homes and see first‐hand how to make their own homes more environmentally friendly, comfortable to live in and cheaper to run. Attendees almost unanimously reported that seeing sustainable homes in person was their preferred method of learning about sustainable home renovations and builds. Second to this were face‐to‐face conversations with the renovators and homeowners, followed closely by conversations with design and/or building practitioners. It is this peer‐to‐peer sharing of knowledge and skills that makes Sustainable House Day a trusted, vibrant and effective method of sharing sustainable values and practices.
On Sustainable House Day, September 17th, 2017, 29,049 visits were recorded at 206 homes across Australia, an increase of 68% from 2016, and the event successfully garnered a significant level of media interest. Sustainable House Day’s media presence is largely attributed to the dedicated efforts of ATA’s in‐house communications team, the media partnership with Porter Novelli, and the support of participating homeowners and local groups. Coverage included television, radio, print and online publications.
Over 55% of people attended Sustainable House Day for the first time and 63% of attendees were not members of any sustainability networks prior to the event making Sustainable House Day’s reach critical in reaching a new audience of homeowners and renters.
Due to cultural, climatic and sporting events in Darwin, Geelong and Bendigo, in these locations Sustainable House Day was hosted on alternative dates. Including these events, the total numbers of participants is even greater than the “official” attendance. Each of these cities produce independent reports, see page 20 for more information.
The CRC for Low Carbon Living came on board to assist with pre and post event surveys. The results were compelling: 25.8% of attendees had already taken action and implemented sustainable design and/or features in their homes 61.9% were planning to include sustainable design and/or features in the near future to their homes 82.1% of participants have already had face to face conversations with family and friends sharing their experience and learning from SHD 53.2% Feel more confident talking to building professionals about including sustainable features in their homes
ATA is proud to announce that Sustainable House Day won the United Nations Association of Australia's 2017 Climate Education and Engagement Award for SHD 2016.
Sustainable House Day 2017 was sponsored and supported by:
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About the ATA Sustainable House Day is organised by the Alternative Technology Association (ATA) a not‐for‐profit organisation that exists to enable, represent and inspire people to live sustainably in their homes and communities. Established in 1980, the ATA provides expert, independent advice on sustainable solutions for the home to households, government and industry. The ATA has helped thousands of households save money and reduce their environmental footprint with information on energy efficiency, solar power, rainwater tanks, materials reuse and waste. The ATA has more than 6600 members, distributed across Australia in metro and regional areas, who are active in sustainability in their own homes and communities including the 15 ATA branches across Australia.
The ATA’s expertise lies in its technical knowledge, communications capacity and a large knowledge base of sustainable solutions for homes, businesses and communities.
The ATA also publishes two magazines, Sanctuary: modern green homes and ReNew: technology for a sustainable future, to inspire people in practical environmentally friendly living.
Sustainable House Day Attendance
State No of Homes No of Attendees ACT 9 1995
NSW 47 3181 QLD 20 1528
SA 16 2515
TAS 14 1833 VIC 62 12124 *Table of national Sustainable House Day Participants on WA 38 5873 September 17th, 2017 not inclusive of Darwin, Geelong and Total 206 29,049 Bendigo Sustainable House Days.
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Sustainable House Day evaluation and impact Online pre‐ and post‐event surveys were conducted with 2077 participants. Results have been summarised below, with more detailed responses provided on request.
Pre- and Post- Event Survey
Demographics: *under 25 62% Female and 38% Male. 0% 25‐34 over 65 79.5 % existing homeowners, 5.4 % strata home years, owner, 14.5% own other residential property (not years., 9.20% 18.20% 35‐44 living here), 10.5% tenant, 2.2% living in parent’s years, home, 5.6% other. 15.60% 28.9% visitors are members of sustainability networks, whilst 62.8% are not. 55‐64 45‐54 years, years, 55% of visitors had not attended Sustainable House 22.50% 34.10% Day before.
Attendees’ general interests
none of these 0.8% buying a home 1.3% buying a home to renovate 2.7% general information 10.2% renovation of current home 17.2% gradual changes/improvement to my home 28.2% building a new home 39.7%
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Attendee's specific interests
Other (please specify) 10.33%
Monitoring or automation equipment 20.76%
Smart meters 15.29%
Heat pump (hot water) 37.91%
Nathers Star Rating 13.53%
Battery Storage 53.00%
Gardens 42.87%
Solar power 64.77%
Building materials 74.90%
Building designs 71.28%
Orientation 57.64%
Cooling 59.71%
Heating 67.87%
Lighting 38.33%
Windows and window treatments 78.41%
Insulation 74.17%
Water saving measures/devices 50.41%
Energy efficient appliances 44.94%
Impact 25.8% of SHD attendees had already taken action in including sustainable design, features and appliances in renovations or builds since attending SHD (within one month) 61.9% of attendees indicated they are now planning to include sustainability in their renovation/build since attending SHD 2017 82.1% of attendees shared their learning at SHD with friends and family face to face 79.65% of attendees believe that sustainable features to your home will increase its market value 73.0% of attendees rated seeing how sustainable features were used as ‘very useful’ 63.2% of attendees rated speaking to home owners as ‘very useful’ 77.2% of attendees feel that SHD is the only avenue you can ask questions of homeowners.
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What was the best idea that you had after attending Sustainable House Day? (Some responses below)
“Environmentally friendly concrete.” “Double height louvered space cooled by a rooftop garden installation over a conventional sheet metal roof.” “Made contact with a builder I will follow up with.” “Keeping honey bees in your back garden.” “passive solar veggie growing.” “Green house built off a kitchen” “Hydro Floor heating and UVPC windows”
What surprised you most about sustainable homes when you attended Sustainable House Day? (Some responses below)
“That a sustainable home can be built on a project home budget.” “How many options there are for being more sustainable.” “That sustainable homes have become appealing to much larger number of average people.” “The variety, from perfect new builds to shaggy retro fits – great.” “The volume of information/advice freely available.” “How many sustainable, attractive, thoughtfully located, homes there actually are in Perth metro area.”
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Homeowners There were 206 homes open across the country representing a wide variety of sustainable properties including architecturally built, retrofit, owner‐builder, renovated and rented houses as well as gardens in rural, metropolitan and regional areas of Australia.
To assist the homeowners in preparing for Sustainable House Day, event organisers provided a number of tools to support them throughout the process. Participating homeowners were given the opportunity to provide feedback on their participation through a post‐event survey and 77 homeowners participated to share knowledge and experience about sustainability with others.
Summary of results from homeowner’s survey: 96% of homeowners opened their homes ‘to share my knowledge and experience of sustainability with others’, 47% of 2017 homeowners had opened for SHD previously and 97% said that they would recommend other homeowners to open their home for Sustainable House Day. 81% of homeowners would consider opening their home to small groups like schools and community groups throughout the year.
37% of homeowners found out about SHD through the ATA, while 31% of homeowners knew about SHD from attending a previous event.
73% of homeowners found the online submission process ‘Good’ to ‘Excellent’. 89% of homeowners used their PC, 10% a Tablet/iPad and no homeowners reported having used their mobile phones while submitting/editing the home profile page.
SHD homeowners continue to show a strong preference to meeting in person both with other SHD owners and attendees and 87% of homeowners stated that they would consider hosting a meet and greet at their house before SHD for other home owners and volunteers.
88% of homeowners rated the event management team as ‘Very Good’ to ‘Excellent’.
Why did you open your house for SHD 2017? (Some responses below)
“To represent a possibility to inspire meaningful change, for greater care of the environmental, and enrich peoples live at the same time.”
We moved into this new house here in Woodend (pop. of about 4,000) only 3 months ago. We hoped we might meet some interesting local folks. We certainly did--which was a big plus for us.”
“I've heard people saying you cannot ... (fill in the dots) over the years. Well, guess what? He is proof that you CAN. If you want to make it happen, that is.”
Would you recommend other homeowners to open their home for Sustainable House Day? (Some responses below)
“Opening your home and sharing your knowledge and experience is empowering. It is definitely worth the effort.”
“We enjoyed the experience of sharing our story with lots of interested and interesting people and you can too. Being inspired by visit to other sustainable homes previously gave us the courage to
November 2017 ATA Report: Sustainable House Day 8
share our journey. So go ahead and open your doors and gardens and you can be the inspiration and beacon for others in their sustainable journeys.”
“SHD offers an opportunity to share your real story with others. There are many people looking to build or renovate more sustainably. Seeing real examples and talking to the owners about their experiences is very important and often cannot be obtained any other way.”
“It is not that hard to take part in Sustainable House Day. With ever increasing electricity prices its important to show members of our community how they can reduce their energy usage and thus reduce their energy costs and make their houses more comfortable, all year round.”
Marketing A multifaceted marketing campaign which comprised of the event website, email marketing, public relations and social media was conducted during the three‐month lead up to the event. This year Sanctuary Magazine Issue 40 was dedicated to SHD 2017, showcasing homes that opened around Australia.
Feedback from the attendee visitor surveys provide an indication as to how people learnt about Sustainable House Day 2017:
ATA communication 21.45% Bank Australia communication 1.95% Family/friends/neighbour/colleague 18.59% Internet browsing 12.26% Newspaper or other print media 13.05% RACV communication 2.19% Radio 4.29% Sanctuary and/or ReNew magazine 21.82% Social media 13.52% Sustainable House Day communication 32.82%
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Website The Sustainable House Day website was the main information portal for the event and included the capacity for homeowners to submit their homes online as well as for visitors to register online, preview houses, register the houses they wanted to attend, find related evens and to receive event updates.
Website statistics From July 1 to September 30, 2017 there were 96,787 sessions on the SHD website, with more than 60,248 users and 462,562 page views. 61.4% of visitors were new to the website and 38.6% were return visitors There were an average 4.78 pages viewed per session with an average session duration of 4.52 minutes Most users still access the site via desktops at 51.8%, 28.4% use mobiles and 13.5% via tablets. An additional 8,045 users signed up to the registration page since SHD 2016, bringing the total of registrations to 20,321 since the introduction of online registrations in 2015.
Website Referrals Facebook was the top generator of social media referral traffic to the SHD website with 13,826 (94.4%) visitors between the dates of July 1 and September 30, 2017. Instagram (1.8%) and Twitter (1.5%) Other social media referrals came from Linkedin, Pinterest and individual blogs. The top 5 referrals to the website from other websites included: domain.com.au (10.6%), outlook.live.com (8.3%), sanctuarymagazine.org.au (7.2%), homes.nine.com.au (5.2%) and ata.org.au (4.5%). Social media A social media campaign was conducted on Facebook, Twitter and Instagram from existing SHD accounts. The results are as follows:
Facebook Facebook provided a great level of exposure with a total post reach in excess of 315,000 from January 1 to October 31st, 2017 During the above dates the SHD Facebook page gained an additional 589 followers Facebook demographics show SHD is predominantly followed by women (68%) aged between 35‐ 44 years of age (22%) and 45‐54 years of age (17%).
Twitter We gained 4863 impressions between July 1 and to September 30, 2017 Twitter demographics show the largest category of SHD followers are females (58%) age range of followers is 25‐34 (47%) 75% of Twitter followers are interested in green solutions.
Instagram The SHD Instagram account was set up on 16th August 2017 SHD Instagram has 579 followers
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Registrations on the day In an effort to make SHD 2017 as environmentally friendly as possible the ATA set up online sign‐in forms to minimise paper registrations at homes. We will continue to look at ways to make this event more sustainable in 2018. E‐marketing campaign SHD event e‐newsletters were distributed monthly to 12,677 people on the mailing list up to July 2017. During the period July to November nine dedicated e‐newsletters were sent out. By the end of October the mailing list had grown to 19,129 and achieved an average open rate of 35.1%. Media For the second year in a row, public relations company Porter Novelli supported Sustainable House Day by collaborating with the ATA’s in‐house communications team. Thanks to the team effort, SHD had incredible reach in the lead up to the event, including an international appearance the UK paper The Independent.
Below is a breakdown of radio, print, online and social media achieved nationally in 2017 and the potential reach achieved via each outlet. The total reach that we are able to record is 159,520,779.
Radio Potential Date Station State Topic/ 'Headline' Interviewer Reach 12/08/2017 Mix 106.3 ACT Canberra houses Cam Sullings
Canberra 18/08/2017 ABC South‐east NSW Sthn NSW houses Jen Hunt
NSW 4/09/2017 3WBC VIC SHD houses Viarnne
Mischon 5/09/2017 774 ABC Radio VIC Stuart McQuire has not paid an Richelle Hunt electricity bill for 21 years 49,000 10/09/2017 Radio Adelaide SA SA SHD houses Sue Reece 11/09/2017 Bank Australia National #11 Sustainable living: where do Tracy Williams
podcast you start? 13/09/2017 ABC Radio VIC Clearwind Fiona Parker
Central Victoria 14/09/2017 Coast FM WA Love Bugs Home 14/09/2017 RRR Radio VIC MM House Breakfasters Breakfasters Show 15/09/2017 Yarra Valley FM VIC Strawbale Mountain House 15/09/2017 abc Western VIC Clearwind NA Victoria 16/09/2017 3AW VIC The Cape houses Darren James 16/09/2017 774 ABC Radio VIC MM House Hilary Harper 104,000 16/09/2017 Mix 106.3 ACT SHD in Canberra Cam Sullings
Canberra 17/09/2017 666 ABC ACT SHD houses in Canberra Lish Fejer
Canberra
Total Reach 153,000
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Television Potential Date Station State Topic/ 'Headline' Interviewer Reach 2/08/2017 ABC south‐west WA Quindalup Small House Peter Barr NA WA 17/08/2017 Channel 9 Perth WA A Highgate house has been built with entirely recycled materials 28,000 16/09/2017 Sky News National MM House Hannah Business Blackiston NA 21/08/2017 Today Tonight WA WA's hobbit hole house Syan Dougherty 171,000 WA 15/09/2017 Today Tonight WA Many Perth homeowners are Cassie Silver WA looking for ways to reduce their 107,000 household bills. 18/09/2017 WIN TV VIC Clearwind NA 18/09/2017 WIN TV VIC RVB House Buninyong NA 18/09/2017 WIN TV TAS If you've ever dreamed of living "off grid", check out this environmentally friendly home 356,000 in Tasmania! 23/10/2017 WIN TV VIC Bendigo various houses NA
Total Reach 662,000
Written Articles (online and in print) Potential Date Outlet State Headline Reach 1/06/2017 Riverine Herald VIC Hand‐sculptured house in Wilby ‐ 5,200 Yarrawonga Chronicle
15/07/2017 ABC south‐west WA WA Energy‐saving hobbit house in NA WA's South West ‐ Jacqui Lynch 26/07/2017 Home Crux online WA Sustainable hobbit home NA magazine maintains consistent temperature all year around ‐ Monika Thakur
28/07/2017 Inhabitat WA This earth‐sheltered Australian 3,600,000 hobbit home stays cozy all year ‐ Nicole Jewell Aug‐17 Junkies Magazine National written by Kim Gedult 4,500
2/08/2017 Cairns Post QLD Cairns home named state’s most 40,500 sustainable ‐ Hayden Smith
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7/08/2017 Architecture&Design National Editor’s picks: our favourite 2017 183,035 Sustainable House Day dwellings ‐ Nicholas Rider 15/08/2017 Darwin Sun NT Living is breezy in troppo‐style 32,068 homes ‐ Stephanie Kendall
18/08/2017 Green Building Council of National Sunday 17 September is 3,713 Australia ‐ Facebook Sustainable House Day 2017 18/08/2017 Green Building Council of National Sunday 17 September is 8,814 Australia ‐ Twitter Sustainable House Day 2017 18/08/2017 Narooma News NSW Visit a Dignams Creek home on 1,400 Sustainable House Day 18/08/2017 Moorabbin‐Kingston VIC Moorabbin family will open the 18,200 Leader doors to sustainable home built from rammed earth and weathering steel ‐ Emma Watson
19/08/2017 The Beagle NSW Whats on NA 20/08/2017 Sunday Times WA WA's most innovative green 173,511 homes on display 22/08/2017 Bayside Leader VIC Written by Trent Evans 39,500 24/08/2017 Bega District News NSW Sustainable House Day 1,500
25/08/2017 Bay Post and Moruya NSW Containers do not box in ‐ Zoe 1,100 Examiner Cartwright 27/08/2017 Realestate.com.au National First it was a pool, now it is a 60,008,000 money saving device 27/08/2017 Brisbane Local Food blog QLD SUSTAINABLE HOUSE DAY ‐ Lissa NA
27/08/2017 Courier Mail, Weekly QLD First it was a pool, now it is a 139,800 Times, realestate.com.au money saving device ‐ Belinda Chilton
27/08/2017 The Weekly Times First it was a pool, now it is a 92,000 money saving device 29/08/2017 What's On ‐ City of Sydney NSW SUSTAINABLE HOUSE DAY NA
29/08/2017 The Moorabool News VIC You can and you can puff but you cant blow this house down ‐ Jessica Howard 30/08/2017 Echo Net Daily NSW Date a designer in Tweed 23,200 31/08/2017 Bookmarc National Inspiring Green Homes Open 20,000 Their Doors on Sustainable House Day 31/08/2017 ReNew Economy National Inspiring green homes open their 250,000 doors on Sustainable House Day ‐ Sophie Vorrath
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31/08/2017 Fremantle Gazette WA Fremantle couple open Little 43,900 Howard Street home for Sustainable House Day ‐ Jessica Nico 1/09/2017 Bank Australia e‐bulletin National Be inspired at Sustainable House NA Day
1/09/2017 Mackay Daily Mercury QLD Living and saving with a 16,300 sustainable home ‐ Lucy Martin 4/09/2017 The Independent, UK Inter‐ The 10 Star Home in Victoria, 264,000 national Australia, has a 'green switch' which turns off the power across the building ‐ Kashmira Gander
7/09/2017 Central Western Daily NSW Focus on reducing household 2,400 energy and water use during Sustainable Living Week ‐ Tanya Marschke 7/09/2017 Newcastle Star NSW A sustainable retro‐fit ‐ Melinda 32,900 McMillan 7/09/2017 Specifier NSW New South Wales' most 114,345 innovative green homes on display 7/09/2017 Mandurah Mail WA Mandurah’s greenest homes 37,400 open their doors to curious residents for Sustainable House Day ‐ Marta Pascual Juanola 8/09/2017 The Daily Telegraph NSW A bold new approach to 232,000 construction is kicking goals for sustainable design ‐ Jennifer Veerhuis 9/09/2017 The Daily Telegraph NSW Unfolding Drama 235,091 9/09/2017 Hobart Mercury TAS Out and about: Sustainable 38,914 House Day 9/09/2017 Cockburn Herald WA Sustainable House Day NA 10/09/2017 Event Finda National Event listing: Sustainable House NA Day ‐ Caramar Passivhaus 10/09/2017 Event Finda National Event listing: Sustainable House NA Day ‐ River House 10/09/2017 Event Finda National Event listing: Sustainable House NA Day ‐ Little House 10/09/2017 News.com.au National Second time the charm for 6,248,000 enviro‐friendly Carlton homeowners
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10/09/2017 Realestate.com.au National Second time the charm for 60,008,000 enviro‐friendly Carlton homeowners 10/09/2017 Hobart Mercury TAS Second time the charm for 67,800 enviro‐friendly Carlton homeowners ‐ Jarrad Bevan 10/09/2017 Sunday Tasmanian TAS Living large on a small footprint 37,607 10/09/2017 Sunday Times WA Showcasing the latest in 173,511 ecohomes 10/09/2017 Sunday Mail Go for a drive ‐ news in brief 190,789 11/09/2017 Fifth Estate National Energy‐positive prefab housing 45,000 can tackle Australia’s big issues ‐ Willow Aliento 11/09/2017 Moreland Leader VIC Written by Emma Hastings 62,900 11/09/2017 Port Stephens Examiner VIC Reduce your bills and 29,600 environmental footprint ‐ Craig Jennion 11/09/2017 Mandurah Coastal Times WA Peel ‘green’ homes to open on 40,300 Sustainable House Day ‐ Jill Burgess 11/09/2017 Mandurah Mail WA Mandurah residents open their 37,400 homes for Sustainable House Day ‐ Marta Pascual Juanola 12/09/2017 Fifth Estate ‐ eNewsletter National Energy‐positive prefab housing 12,000 can tackle Australia’s big issues ‐ Willow Aliento 12/09/2017 Echo Net Daily NSW Sustainable inspiration: book now 23,200 for sustainable house day tours ‐ Aslan Shand 12/09/2017 Around You SA Event listing: Sustainable House NA Day ‐ Earthship Ironbank 13/09/2017 Domain, Fairfax National Sustainable House Day 2017: The 2,600,000 Newspapers most innovative homes across Australia ‐ Jenny Brown 13/09/2017 Ballarat Courier VIC Hepburn Springs eco house sets 38,200 standards ‐ Rochelle Kirkham 13/09/2017 RRR Parallel Lines show VIC written by Sara Savage 13/09/2017 Mandurah Coastal Times WA Get insider guide to greener living 40,300
14/09/2017 Domain, Fairfax National Sneak peek: Brisbane’s most 2,600,000 Newspapers sustainable home will be open to the public Sunday 14/09/2017 Domain, Fairfax National Canberra's eco‐friendly homes 2,600,000 Newspapers open their doors for Sustainable House Day
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14/09/2017 Fifth Estate National How a dementia‐friendly net‐zero 45,000 home will help older people stay put ‐ Cameron Jewell
14/09/2017 Fifth Estate National Sustainable House Day: our 45,000 favourites ‐ Willow Aliento 14/09/2017 All Homes ACT Canberra’s eco‐friendly homes NA open their doors for Sustainable House Day ‐ Rachel Packham 14/09/2017 Illawarra Mercury NSW Brokers View house and the 35,000 Illawarra Flame House to be open to the public as part of Sustainable House Day ‐ Brendan Crabb 14/09/2017 Hawkesbury Gazette VIC EarthCare Centre open for 3,700 Sustainable House Day ‐ Justine Doherty 14/09/2017 Western Suburbs Weekly WA Award‐winning green home in 42,800 Bicton to open to public ‐ Arylene Westlake‐Jennings 15/09/2017 Echo Net Daily NSW Sustainable and futuristic home 23,200 designs on show ‐ Luis Feliu 15/09/2017 Lakes Mail NSW A Speers Point home will lead by NA example on Sustainable House Day this Sunday, September 17
15/09/2017 Adelaide Advertiser SA Spring into some family activities 156,374
15/09/2017 Hobart Mercury TAS Small but perfectly formed ‐ Kylie 28,865 Bell
15/09/2017 Hobart Mercury TAS This Weekend 28,865 15/09/2017 Sunraysia Daily VIC Door opens on sustainability 19,400
15/09/2017 The Border Mail VIC Sustainable House Day | Border 13,500 and North East properties open doors on September ‐ Jodie Bruton 16/09/2017 Australian Financial Review National Recycling the pool and other 56,141 materials from the home: Sustainable House Day ‐ Michael Bleby
16/09/2017 News.com.au National Green is gold to eco‐friendly 6,248,000 builders 16/09/2017 Realestate.com.au National Green is gold to eco‐friendly 6,000,800 builders
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16/09/2017 Canberra Times ACT Take a look inside our most 25,571 sustainable homes ‐ Written by Rachel Packham 16/09/2017 Brisbane Times QLD Sneak peek: Brisbane’s most NA sustainable home will be open to the public Sunday ‐ Jim Malo 16/09/2017 Adelaide Advertiser SA Green is gold to eco‐friendly 156,374 builders ‐ Tom Bowden
16/09/2017 Adelaide Advertiser SA Sustainable House Day 156,374 16/09/2017 Hobart Mercury TAS Event listing: What's on 38,914 16/09/2017 Herald Sun VIC The power to save 322,360 16/09/2017 Weekend West WA Sustainable showcase 207,801 16/09/2017 Weekend West WA Weekend Ideas 207,801 17/09/2017 Bay Post and Moruya NSW Get a sticky beak at a sustainable 1,100 Examiner home 17/09/2017 Narooma News NSW Dignams Creek property on show 1,400 for Sustainable House Day 17/09/2017 South Gippsland Sentinel‐ VIC Tasmanian tiny house movement 7,000 Times dreams big ‐ Zona Black
19/09/2017 Herald Sun VIC Family avoids energy bills for 21 2,497,000 years after converting to energy efficient home ‐ Kieran Rooney 22/09/2017 Indian Link National Sustainable backyard biogas ‐ 20,000 Jyoti Shankar 14/10/2017 Geelong Advertiser VIC Sustainable House Day: 10 186,000 Geelong and Bellarine Peninsula homes open to the public ‐ Shane Fowles The Northern Star NSW Hot tips for homes when you 7,000 30/08/2017 dtae a designer ‐ Jasmine Burke
august/ The Owner Builder National A whole lot more nuanced ‐ 11,900 september Debbie Chambers & David 2017 Galloway from Leader newspapers, 100,000+ 11/09/2017 northern suburbs
Issue 40 The Sanctuary Magazine National Sustainable House Edition 38,000 june/july The Owner Builder National Changing households ‐ Howard 11,900 2017 Bartlett September Cairns Post QLD Sustainable Homes share their 40,500 secrets ‐ Hayden Smith Total Reach 157,201,538
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Social Media Potential Date Site Headline Reach 2017 SHD Facebook posts Varies 315,401 15/09/2017 AFR Property ‐ Twitter RETWEET: Recycling building materials faces 3,862 commercial hurdles: but one BNE renovation nails it on @SustainableHD.
17/09/2017 Amira Vaatsra ‐ Twitter We take you on a tour of some of Tasmania's 1,006 most sustainable houses
12/09/2017 Domain ‐ Twitter Sustainable Open House Day 2017: The most 122,422 innovative homes across Australia
13/09/2017 Domain ‐ Facebook The house that costs only $300 a year in 847,450 energy bills 14/09/2017 Domain ‐ Twitter Sneak peak: Brisbane's most sustainable home 122,422 will be open to the public Sunday
14/09/2017 Fifth Estate ‐ Twitter From tiny homes and clever conversions to 972 renovations in progress and the latest in sustainable technologies, this Saturday’s Sustainable House Day has a raft of reasons to get out of your house and into someone else’s.
15/09/2017 Michael Bleby ‐ Twitter Recycling building materials faces commercial 4,838 hurdles: but one BNE renovation nails it on @SustainableHD.
15/09/2017 Today Tonight ‐ Facebook Many Perth homeowners are looking for ways 65,000 to reduce their household bills, and the families you're about to meet are making changes on a grand scale.
21/08/2017 Today Tonight ‐ Facebook Next week, inside WA's Hobbit House...
Today Tonight ‐ Facebook Inside WA's Hobbit House... 17/09/2017 WIN News Tasmania ‐ If you've ever dreamed of living "off grid", 20,868 Facebook check out this environmentally friendly home in Tasmania!
Total Reach 1,504,241
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Community Partners Sustainable House Day was further promoted via the membership networks of various associated businesses, councils associations and community groups (not including the participating local groups) within relevant fields including (but not limited):
Participating Councils New South Wales Victoria Blacktown City Council Benalla Rural City Council City of Sydney Bayside City Council Inner West Council Banyule City Council Inner West Council Brimbank City Council Randwick City Council City of Melbourne Waverley Council Maroondah City Council Willoughby City Council Mildura Rural City Council Woollahra Municipal Council Mornington Peninsula Shire Monash City Council Queensland Nillumbik Shire Council Cairns Regional Council Rural City of Wangaratta South Australia Wodonga Council City of Adelaide Yarra City Council City of Mount Gambier
Western Australia City of Armadale City of Gosnells City of Vincent
Community Groups and SHD Supporters The community groups and supporters listed below have worked with SHD homeowners and the ATA with promotion of SHD and also by volunteering on the day. Adelaide Sustainable Building Network City of Stirling Urban Forest working (SA) groups (WA) Australian Association for COOLmob (Darwin SHD, NT) Environmental Education (WA) Corem ‐ Community Owned Renewable Australian Solar Council ‐ Hobart Energy (NSW) Branch (TAS) Community Action for Sustainability Baw Baw Sustainability Network (VIC) (SA) Benalla Sustainable Futures Group (VIC) Custom Green Homes (WA) Bendigo Sustainability Group (Bendigo Deco Housing Denmark Group (WA) SHD, VIC) Environment House (WA) Bindarrabi Rural Landshare Community Geelong Sustainability Group (Geelong (NSW) SHD, VIC) BREAZE Ballarat Renewable Energy And Goodhouse Architecture (SA) Zero Emissions (VIC) Hawkesbury EarthCare Centre (NSW) Cambden Community Connections Healesville Community Renewable (NSW) Energy Project CORE (VIC)
November 2017 ATA Report: Sustainable House Day 19
HIA GreenSmart (NSW) Sunraysia Sustainability Network (VIC) Huonville High School Energy Program Sustainable Buildings Research Centre (TAS) (SBRC) Macedon Ranges Sustainability Group Sustainable House Margaret River (WA) (VIC) Sustainable Living in the Mallee (VIC) Moorabool Environment Group (VIC) The Cape Sustainable Development Mt Misery Habitat Reserve Landcare (VIC) Group (TAS) The Forever Project (WA) Permaculture Yarra Valley (VIC) The Green Swing (WA) Permaculture Sydney North (NSW) The Link at Ginninderry (NSW) Repair Cafe Albury (VIC) The Zeitgeist Movement (QLD) Repair Café Sydney North (NSW) Transition Town Margaret River (WA) SEE‐Change (ACT) Warrnambool Environmental Action Solar Dwellings (WA) Group (VIC) Southcoast Health and Sustainability Alliance (NSW) ATA Branch members supported homes across Australia
Sponsors and Partners We are grateful for the support of our partners and sponsors who enabled Sustainable House day to achieve the impact it has in creating a sustainable future. 2021 ‐ Website design and monitoring Porter Novelli – Public relations and national media support Bank Australia Home Base LotteryWest NSW Government Planning and Environment Powershop. RACV Solar Dwellings Sustainability Victoria‐ VIC State Government
Awards ATA is proud to announce that Sustainable House Day won the United Nations Association of Australia's 2017 Climate Education and Engagement Award for SHD 2016.
November 2017 ATA Report: Sustainable House Day 20
Donations for charity SHD is proud to announce that donations from gold coin donations and ticket tours raised $12,060.85 from 41 houses going to 36 different charities chosen by the home owners.
Details of charities can be found on each individual homes profile pages.
Sustainable House Day (Darwin, Geelong and Bendigo) In addition to the National event Sustainable House day was held on different days in Darwin, Geelong and Bendigo.
Darwin SHD was held on 20th August to coincide with the Darwin Festival. COOLmob were the main organisers of Darwin SHD and were supported by Environment Centre NT, NT Environment Protection Authority and City of Darwin.
Five houses opened their doors on the day with 685 visits recorded. They conducted a survey after the event and found that; 94% of visitors were satisfied with their experience 76% of visitors plan to adopt new sustainable behaviours due to the event
Geelong SHD was held on 15th October, organised by Geelong Sustainability Group. Ten homes opened and they recorded 1890 visits to those homes on the day.
Supporters of this event include Gordon TAFE, Barwon Water, Off Grid Energy Australia, SO’R Construction, Thermostat windows, Little Constructions, Leap Ltd, Go Green Glazing, Homes with Integrity, f2 Design, A&A Worm Farms, Belco Group, Krugers Sheetmetal, Sacred Heart College and Drysdale Harvest Basket.
Bendigo SHD was held on 29th October, organised by the Bendigo Sustainability Group. Seven houses opened on the day and they recorded 150 visits. In addition to the homes open they started the day with talks from experts and a mini expo at The Old Church on the Hill.
Supporters of this event include City of Greater Bendigo, Bank Australia, Sustainability Victoria and Passive Builders.
Contact For more information on Sustainable House Day please contact: Jodi Rashbrook Katy Daily Events Manager Marketing Manager Ph: 03 9631 5421 Ph: 03 9631 5405 Email: [email protected] Email: [email protected]
Address: Alternative Technology Association Level 1, 39 Little Collins St, Melbourne Vic 3000
November 2017