App Usage Channels Integrations

AUGUST 2017 MOBILEORDER-AHEAD Tracker™

Why Shake Shack went slow and steady with its mobile order-ahead rollout 5Page 5 (Feature Story)

63 percent of American smartphone users place takeout or delivery orders using their smartphones Shake Shack 10Page 10 (News and Trends) Shakes Up Ordering,

The latest mobile order- ahead provider rankings One Step At A Time 14Page 14 (Scorecard) MOBILEORDER-AHEAD Tracker™ Table of Contents

What's Inside 03 The latest headlines covering the debut of mobile ordering services for retailers and restaurants.

Feature Story Abbey Reider, director of digital marketing and guest experience for Shake Shack, on the 05 company’s slow mobile rollout.

News and Trends 10 The latest notable headlines from around the mobile order-ahead world.

Scoring Methodology 13 PYMNTS’ criteria for evaluating and scoring the top apps in the mobile order-ahead space.

Scorecard 14 The results are in. See this month’s top scorers and a provider directory featuring 57 major players in the mobile order-ahead space.

About 40 Information on PYMNTS.com.

onsumers across the United States have embraced A new partnership between brick-and-mortar shopping service smartphones and mobile commerce, and they aren’t Curbside and Yelp, for instance, will enable users of both apps Cletting go. With nearly 80 percent of adult Americans to place advanced orders at brick-and-mortar retail stores. owning and using a smartphone, that mobile mania is fueling a Partnership service users can pick orders up same-day via swell of smartphone-based commerce. Restaurants that have curbside pickup. So far, retailers utilizing the partnership already embraced mobile order-ahead services are reaping the include cosmetics company Sephora and quick-service rewards, seeing a solid 63 percent of American smartphone restaurant (QSR) Pizza Hut. owners now using them to place food orders, according to recent research. Meanwhile, mobile order-ahead technology is also gearing up to revolutionize the hospitality industry, according to POS As mobile services become increasingly popular among provider Wi-Q. The company’s recent research projects mobile consumers, restaurants that have been slow to embrace the services will become increasingly common in hospitality with trend are hopping on the bandwagon. In fact, several food hotels embracing cloud-based apps in the near future. \ service companies recently debuted new or expanded mobile order-ahead services. Shaking up mobile ordering one step at a time Shake Shack certainly seems to be taking its mobile rollout Here’s a quick snapshot of notable mobile order-ahead slow. It wasn’t until 2016 that the fast-casual chain finally news items from the last month: began to embrace the concept of mobile ordering, building a At long last, Canada-headquartered, Tim Hortons finally mobile order-ahead interface for the company’s biggest burger unveiled its mobile ordering platform. After a more than four- fans. month delay, customers in select locations can now download the app from the Apple or Google marketplaces, build a profile But, as Abbey Reider, Shake Shack’s director of digital and order and pay for coffee and food in advance. The app will marketing and guest experience, recently recounted to be rolled out to all locations over the next year. PMYNTS in an interview, the company found greater value in perfecting mobile ordering experience than rushing for a wide- Meanwhile, Domino’s, a company that has practically redefined scale rollout of the service. itself around digital ordering and mobile tech efforts, is once again expanding its offerings. The company recently PYMNTS recently caught up with Reider to find out more announced the U.K. launch of a voice-activated ordering about how — and why — the company decided to take its time service linked with Amazon’s Echo device, along with an offering mobile order-ahead services. She also expanded on upcoming GPS-based tracking feature. some lessons the company has learned in gradually rolling out its mobile ordering service.. But it isn’t just restaurants joining the mobile order-ahead movement these days. Now, perhaps inspired by that mobile August Tracker updates food ordering market — reportedly on pace to become a This edition of the Mobile Order-Ahead Tracker features nearly $40 billion segment by 2020 — merchants from other a directory of 57 ranked players from around the space, industries are also looking to offer mobile services to their including six new additions: California Pizza Kitchen, Modern consumers. Market, Moe’s Southwest Grill, QDOBA Mexican Eats, Snap Kitchen and Texas Roadhouse.

18% 271,000 growth in food orders made via online food orders are placed text messages, mobile apps every day in the U.S. and U.K. and online in the last year

94% 50% $38 billion of millennials use their of purchases at Taco Bell, projected value of digital smartphones at restaurants, KFC and Pizza Hut are now ordering industry by 2020 bars and coffee shops digital orders

Five Fast Facts

We recognized, particularly for the biggest demographics we wanted to reach, we had a very technologically- savvy group of customers,

ABBEY REIDER director of digital marketing and guest experience at Shake Shack

We all know the moral of the classic tortoise and the hare PYMNTS recently caught up with Reider to find out more story – slow and steady wins the race. But does that lesson about how — and why — the company decided to take its time apply to introducing mobile order-ahead services? offering mobile order-ahead services. She also expanded on some lessons the company has learned in gradually rolling out Shake Shack certainly seems to think so. It wasn’t until its mobile ordering service. 2016 that the fast-casual chain finally began to embrace the concept of mobile ordering, building a mobile order-ahead Smoothening experience for customers interface for the company’s biggest burger fans. Shake Shack first began offering its mobile ordering service in 2016, beginning with its restaurants in the Manhattan area But, as Abbey Reider, Shake Shack’s director of digital and eventually expanding the offering to more than a dozen marketing and guest experience, recently recounted to other locations — including Miami, Chicago, Los Angeles and PMYNTS in an interview, there’s greater value in perfecting Washington, D.C., to name a few — by the end of the year. mobile ordering experience than rushing for a wide-scale rollout of the service. But the inspiration for a mobile movement may not have come from an effort to boost sagging sales numbers. In For Shake Shack, this meant starting small with a select fact, according to earnings reports, the company’s sales few locations and a basic iOS app. The New York City-based rose by roughly 44 percent in the fourth quarter of 2016 company finally debuted its Android app in July 2017. and approximately 42 percent over the course of the whole year. Rather, Shake Shack was looking for a way to keep

its expanding customer base happy while giving non- customers more reasons to become Shake Shack super fans. The company saw mobile order-ahead services as an Under the hood opportunity to further build on its growth. ABBEY REIDER OF SHAKE SHACK ON THE COMPANY’S DECISION TO SLOWLY ROLL OUT MOBILE ORDERING “We recognized, particularly for the biggest demographics CAPABILITIES we wanted to reach, we had a very technologically-savvy group of customers,” Reider said. “So, for us, the app was With the popularity of mobile order-ahead services really a no-brainer. We surveyed and listened to our guests among consumers, restaurants are racing to to find out their core needs and started building out our app from there.” capitalize on the growing trend and debut their digital ordering capabilities as quickly as possible. But Collecting and applying customer feedback, Reider said, in a recent interview with PYMNTS, Abbey Reider, was crucial to building out a refined mobile ordering Shake Shack’s director of digital marketing and guest system. The company solicited feedback from customers experience, detailed why the company decided to both before and during the initial rollout through a take a slower approach to its mobile order-ahead partnership with Applause, a mobile product testing rollout. agency, and put the app in the hands of consumers to gauge what they did and didn’t like about it. Shake Shack “We started with iOS and recently expanded to Android also partnered with mobile ordering platform Olo to build in an effort to make sure we have 100 percent coverage the final app, which was eventually rolled out to all 136 of of the mobile ordering market. We started market-by- the company’s locations. market, very slowly rather than going for a much broader promotion, because we felt it was really important that we Smoothening for cooks, too nailed this experience rather than just rushing to get it out For Shake Shack, there was more than one reason to take to market prematurely. a slow and steady approach to rolling out mobile order- ahead. So, that’s where we focused first, and we went market- by-market to do that, and then slowly expanded to going Other than gauging what customers wanted most from region-by-region as we found out what guests wanted and their mobile order-ahead experience, it was imperative what they didn’t want from this kind of solution…We did to make sure the service wouldn’t slow down production user-sourced testing through a company called Applause, which was a great learning experience and allowed us in the kitchens, which would ultimately affect in-store to get the app in front of our guests and get very direct customers the most. feedback. That feedback not only helped us fix bugs, but It came down to limiting how many stores could accept also improve the overall experience so that the app was as ready as it could be for a wider rollout.” mobile orders and how many mobile orders a participating location could accept at a time, Reider said. This allowed the restaurant chain to slowly adapt to the increased volume of orders and helped better streamline their operations.

While learning from tests and early rollouts was crucial for the And so, Reider said, the company is keeping its philosophy development of the Shake Shack app, what eventually helped in place and working slowly on adding new features and nail the process was building an interface which mimicked capabilities to its app, including personalization options and the company’s in-house ordering system, allowing kitchens to the ability to build and edit a customer account profile. continue operating in much the same way they already were, Reider explained. Meanwhile, Shake Shack is also slowly embracing new ordering methods. The company recently enabled consumers “It’s the exact same process as when someone comes into a to place orders get information about nearby locations and Shack and places an order,” Reider said. “It’s integrated into find answers to frequently asked questions via its chatbot on our POS system, so when a guest first places an order and Facebook Messenger and Twitter. chooses the time they’d like to pick it up, the order is then directly filed into the POS. That way, the kitchen can begin With mobile order-ahead capabilities, fast food options like cooking it at the appropriate time, and it is ready when that Shake Shack are only getting faster. But if quick-service person comes into the store.” restaurants (QSRs) want to offer an effective and efficient solution, the answer may, after all, lie in being more like the Further shake ups incoming tortoise than the hare. So far, the slow rollout has turned out to be a successful strategy for Shake Shack. When announcing the debut of the Android app, the company said its iOS predecessor had already been downloaded more than 200,000 times despite only being available nationwide for roughly four months.

The PYMNTS.com Mobile Order-Ahead Tracker is designed to give an overview of the trends and activities across the mobile order-aheadMobile space and the Order companies Ahead that offer tae mobile order-ahead solutions and services. Each month, the Tracker’s News and Trends section provides a comprehensive update of the latest goings-on among the major players in the mobile order-ahead space, along with the technology and solutions fueling the consumer-driven ecosystem.

Below is a visual representation of the mobile order-ahead ecosystem, which comprises how we organize the News and Trends from around Mobilethe space. Order Ahead Ecosystem ConsumerConsumer

Consumer Ordering Interfaces

MOBILE VOICE MESSENGER SMART CONNECTED APP ASSISTANT TV CAR

Consumer Acquirers

QSR BRANDED QSR AGGREGATORS

Integrators

QSR Acquirers

ORDER DIRECT ORDER AGGREGATORS

POSPOS

convenience and speed offered by the technology. As a result, Coffee Chronicles some retailers are beginning to try their hands at the order- Australia’s largest café company goes mobile ahead game as well. Coffee drinkers down under now have a new way to get their A new partnership between brick-and-mortar shopping service caffeine fixes. The Coffee Club, the country’s largest café Curbside and online review database Yelp will enable users conglomerate, recent partnered with mobile technology of both apps to place orders at brick-and-mortar retail stores, provider The Gruden Group to begin offering mobile ordering to then pick them up same-day via curbside delivery without customers via Gruden’s MobileDEN digital ordering platform. having to leave their cars. Retailers such as cosmetics Under the new agreement, each of the Coffee Club’s 300 company Sephora and restaurants like Pizza Hut have signed restaurants across Australia will be listed on the MobileDEN up for the Yelp and Curbside combination service. app for ordering, marketing and loyalty program integration purposes. The Yelp deal is just the latest in a recent flood of partnerships for Curbside. The company also announced its plans to The Gruden Group has also partnered with several other partner with several QSRs to improve food service and mobile Australian eateries in the past year, including Red Rooster ordering. which provides home delivery service. Tacos, at top speed Tim Hortons and the innovative doughnut delight A Dallas-based taco chain is looking to give mobile order- The wait is finally over for tech-savvy Tim Horton’s fans. The ahead a velvet touch. Velvet Taco recently unveiled its first company debuted an order-ahead function in its mobile app Android- and iOS-compatible mobile order-ahead app for after an approximately four-month delay due to technical each of the company’s five locations in Texas and Illinois. issues. The app services rollout will first be offered at a small The company partnered with mobile and online food ordering number of locations before slowly moving across the network platform Olo to build the order-ahead app which helps as additional franchises add mobile order-ahead capabilities. customers cut the checkout lines at its restaurant. Customers can log into the downloaded app via Facebook, Google or email and register a card or use Apple Pay to complete their transactions. The app displays images of menu items customers can select and customize before paying, then skip the line and pick completed orders up at the counter. The app also has an order tracking feature, which times the orders to coincide with a customer’s arrival and chosen pickup window.

Digital debuts Mobile order-ahead reaches retail Restaurants have embraced mobile order-ahead, and they are reaping benefits as consumers flock to take advantage of the

In a statement announcing the availability of the app, the taco Domino’s is spending much of 2017 working to improve its chain’s president, Clay Dover, noted the company “recognized presence across the pond. The company plans to expand its the importance of modernizing and enhancing” the guest brand in the U.K. with 90 new stores opening this year, and has experience if it wanted to compete in the quickly-changing intentions to invest approximately £4 million to “improve value QSR space. for customers and strengthen national promotions.”

MyCheck mobile ordering is unveiled MyCheck is going mobile. The U.K.-based mobile payment technology provider recently announced the U.S. launch of its online and mobile ordering platform, fittingly called MyOrder. The rollout comes on the heels of a similar program in London known as Click and Collect. The MyOrder digital ordering platform can work with the mobile wallet options provided by MyCheck, along with other standard payment options including credit and debit cards.

The company is looking to partner with QSRs in the U.S. not currently offering mobile options. MyOrder’s platform offers POS integration and features for branding, upselling, listing Panera punches up its mobile order-ahead offering nutritional information and back-end management, according Panera Bread is upping the ante with its digital offerings. In to a news release. addition to its recently installed mobile and in-store kiosks, customers now have the option to place an order in-restaurant “There are only so many seats and only so much space in a without walking up to the register. physical restaurant,” said Shlomit Kugler, MyCheck CEO. “To serve more customers and recoup potentially lost revenues The company’s new feature, “Order From My Table,” expands — especially with demand for dine-in services dwindling — on the company’s other mobile offerings by enabling owners can now easily add pick-up/take-out and delivery customers to order directly through the mobile app while service with MyOrder by MyCheck.” sitting anywhere in the restaurant. The mobile orders are prepared upon receipt and delivered right to the customer’s Domino’s debuts voice-based ordering table. According to the company, the feature is currently Domino’s has long garnered the reputation of being a tech available at approximately half of Panera’s locations around company that happens to be in the pizza business, and the U.S and will be available across all its locations by the end rightfully so. The company is now offering a voice-activated of next year. ordering service linked with Amazon’s Echo device for its customers in the U.K. Domino’s will also soon give its U.K. customers access to GPS features that will enable them to track their orders. The tracking capabilities were first piloted earlier this year.

aren’t offering mobile services yet, 77 percent of business Industry Insights owners believe mobile order-ahead offerings could improve Do restaurants need mobile order-ahead to get ahead? their customer experience, which they marked as the top Mobile order-ahead services are now so popular they are desired benefit of implementing such technology. becoming a difference maker for modern consumers. According to recent research, 63 percent of American smartphone users have placed takeout or delivery orders using their smartphones. Considering roughly 77 percent of American adults own and use smartphones regularly, the market is already sizeable and still has a long runway for growth.

Research also indicates mobile order-ahead services will become even more imperative for restaurants in coming years with sales via mobile ordering projected to reach $38 billion by So what’s stopping them? Capital cost of introduction was 2020. What’s more, nearly 30 percent of digital customers are found to be the biggest barrier. Other deterring factors using coupons and rewards points when making purchases. include legacy POS systems, maintenance, ongoing costs, management and staff training, payment integration and The future of the restaurant industry… customer uptake. Wi-Q, however, expects hoteliers to embrace With so many Americans embracing smartphone usage and the technology soon, with cloud-based apps being the next mobile order-ahead services, its perhaps no surprise some are wave onto which hospitality industry businesses will catch. saying mobile may be the future of the restaurant industry. As more market leaders, including Starbucks, Subway, Panera and Do it right, or not at all Chipotle, have recently invested in expanded mobile offerings, Mobile order-ahead services clearly offer potential benefits for smaller companies are being compelled to do the same. After restaurants, retailers and other merchants, but it seems there’s all, customers are increasingly expecting convenient mobile a catch. In a recent interview with PYMNTS, Patrick Eldon, CEO experiences as essential offerings. of the SaaS digital ordering provider orderTalk, said, “It’s not enough to offer digital ordering…you need a clearly thought- But it isn’t just about convenience. Research indicates through strategy.” consumers also get a rush from strolling into a restaurant or retailer, picking up a pre-arranged package and turning around In short, do it right or don’t do it all, Eldon said, because and walking out, already having paid and skipping the line. consumers have little patience for friction-heavy digital That VIP feeling is leading to increases in ticket sales and experiences. They’ll happily try a restaurant’s new online or additional orders as consumers look to repeat the experience. mobile ordering platform, but it’s a one-strike inning: if it fails them, they won’t bother again — and, in many cases, they’ll …and the hospitality industry? turn to a competitor with a smoother ordering experience Companies like POS provider Wi-Q think mobile order-ahead before they’ll pick up a phone and call. Worst of all, next time, technology could have a place in other hospitality business. they’ll likely head straight to that competitor without even The company’s recent research found that while most hotels trying to order from their first choice at all.

MOBILE ORDER-AHEAD SCORING METHODOLOGY

Companies included in the Tracker Scorecard are the top restaurants providing mobile order-ahead as an integrated offering within their restaurant operations. Providers have been scored and ranked based on three primary mobile order-ahead criteria:

Ordering Loyalty App usage channels integrations

How orders can be placed How a customer can access How many people interact via the app, including their loyalty or rewards with the app, including whether orders can be made program account via a usage penetration rates, the through a branded app, third- businesses’ mobile app. number of monthly active party aggregator, messenger users and the average app or voice-activated app. session duration in seconds.

Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 50 100

Top Mobile Order-Ahead Provider

STARBUCKS Launch of mobile order service date: September 2015

The Starbucks mobile app allows users to order drinks and food in advance and pay for them via the app. Users can also find nearby locations, customize orders and view an estimated time frame for order pickup.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 43 93

DOMINO’S PIZZA Launch of mobile order service date: February 2012

Domino’s app is available on Android and iOS devices and enables customer orders in English and Spanish. It also allows user to access recent orders, get rewards and receive notifications. It also connects with Ford Sync to track orders or place them on the go.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 46 86

CHICK-FIL-A Launch of mobile order service date: June 2016

The app allows guests to customize their order, pay in advance and skip the line when picking up their meal. It also offers a new rewards program and allows customers to save and reorder favorite items.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 44 84

PAPA JOHN’S PIZZA Launch of mobile order service date: December 2010

The app allows customers to choose between delivery and carryout and features special offers. Users can also create accounts to save orders and earn reward points. The app also provides information on nearby locations.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 32 82

PIZZA HUT Launch of mobile order service date: August 2009

The app allows orders from a full and customizable menu. The app also helps customers find local deals and the closest stores. It has also the option to pay directly from the app and accepts voice orders.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 47 79

DUNKIN’ DONUTS Launch of mobile order service date: August 2012

The Dunkin’ Donuts app enables order-ahead. It also gives users free beverages on special occasions and integrates with the DD Card, Dunkin’ Donuts prepaid card.

Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 45 77 TIE

MCDONALD'S Launch of mobile order service date: August 2015

The McDonald’s app allows sends notifications. The app can also send notifications about national and local promotions and find nearby locations .

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 45 77 TIE

WAWA Launch of mobile order service date: February 2017

The Wawa app allows Wawa Reward members to place and pay for orders via their smartphones. It also enables customers to pay in-store with a gift card as well as check their balances, earn rewards and find nutritional information.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 33 73 TIE

BURGER KING Launch of mobile order service date: May 2016

Burger King is piloting an order-ahead tool via Facebook’s Messenger chatbot. This service would allow customers to place meal orders, select a pickup location and pay for purchases.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 41 73 TIE

MOE’S SOUTHWEST GRILL Launch of mobile order service date: April 2012

The Moe’s app allows customers to place and pay for orders as well as earn rewards points. It also enables customers to find the nearest restaurant location.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 40 72 TIE

PANERA BREAD Launch of mobile order service date: April 2014

The app is designed to reduce wait times and speed service. It encompasses digital ordering, payments, operations and a revamped guest experience, whether customers choose to eat in or get an order to go. The app also allows for customized menus and use of the MyPanera loyalty program.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 40 72 TIE

CARIBOU COFFEE Launch of mobile order service date: April 2015

The app allows patrons to pay with a mobile phone and access the Caribou Perks loyalty program. The mobile app also lets users add money to their Caribou account or manage settings.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 25 25 21 71 TIE

WINGSTOP Launch of mobile order service date: August 2011

The app allows customers to order up to seven days in advance. Registered customers can save their orders to reorder in the future, customize their mix of flavors on each order and find the nearest store based on their location.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 17 25 29 71 TIE

TACO BELL Launch of mobile order service date: October 2014

The Taco Bell app offers location-based ordering. It allows users to pay via the app and pick up items without waiting in line.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 38 70

SWEETGREEN Launch of mobile order service date: February 2013

The app allows users to order from a full menu and access a rewards program.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 36 68 TIE

QDOBA MEXICAN EATS Launch of mobile order service date: December 2016

The QDOBA app allows users to order and pay in advance. Customers can accumulate points in their rewards accounts and find the nearest restaurant location.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 25 28 68 TIE

SHAKE SHACK Launch of mobile order service date: October 2016

The app allows customers to place orders in advance and use promotional codes to earn free meals. Users can also create custom profiles and find local Shake Shack locations based on their GPS location.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 36 68 TIE

BJ’S RESTAURANT & BREWHOUSE Launch of mobile order service date: June 2014

The app allows customers to order ahead and to pay checks in advance. It also has an option to automatically seat customers in order to increase efficiency.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 25 67 7 35 TIE

EL POLLO LOCO Launch of mobile order service date: December 2016

The El Pollo Loco app allows customers to place and customize orders, choose whether to pick-up or receive orders via delivery and pay in advance. Customers can also earn reward points and save their order histories.

Update Loyalty Total Integrations Score Ordering App Usage Channels 25 Score 67 7 35 TIE

TROPICAL SMOOTHIE CAFE Launch of mobile order service date: March 2016

The app enables customers to order food and link a credit or debit card to make on-the-go payments when ordering ahead. It also offers an automatic reward credit earning feature.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 8 25 32 65

TGI FRIDAYS Launch of mobile order service date: July 2016

The TGI Fridays app allows patrons to order food and beverages for pick-up, pay directly from the table, find nearby Fridays locations, view the menu and add, check and claim points through the Fridays rewards program.

Update Loyalty Total Integrations Score Ordering App Usage Channels 25 Score 64 0 39 TIE

SHEETZ Launch of mobile order service date: August 2017

The Sheetz app allows customers to order, earn loyalty points, pay with saved gift cards and view nutritional information.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 39 64 TIE

QUIKTRIP Launch of mobile order service date: October 2015

The app allows ordering for now or a particular time. It also offers exclusive deals and offers. Payments can be made in the app, and customers to log in to save orders and preferences. The app also locates nearby branches for customers.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 31 63

BLAZE PIZZA Launch of mobile order service date: March 2016

The app enables guests to order and pay from smartphones and earn rewards including free meals. The app also provides an online order history, reordering capabilities and a nutrition calculator.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 34 59

COSTA VIDA Launch of mobile order service date: November 2015

The Costa Vida app features order ahead and rewards capabilities. It also displays special offers and encourages users to purchase gift cards for friends.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 26 58

CALIFORNIA PIZZA KITCHEN Launch of mobile order service date: February 2017

The California Pizza Kitchen app allows guests to order and pay from their phones, enables users to track their orders and is integrated with the company’s rewards program.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 25 57

FIREHOUSE SUBS Launch of mobile order service date: August 2015

The app allows customers to order online, find locations and earn rewards. Firehouse Rewards, their digital loyalty program, is available at all U.S. locations.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 23 55

CHILI'S Launch of mobile order service date: September 2011

The app enables customers to find the nearest restaurant, put their name on the seating wait list, and order meals to-go. It also saves previous orders and integrates with the My Chili’s Rewards program.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 28 53

TEXAS ROADHOUSE Launch of mobile order service date: November 2016

The Texas Roadhouse App enables customer to reserve a place in the queue for a table before arriving. Users can also pay from the table and earn rewards.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 20 52

POTBELLY SANDWICH SHOP Launch of mobile order service date: March 2017

The app lets patrons place orders for pick-up or delivery. It also includes Potbelly Perks loyalty program, with which customers earn “smiles” that are later exchanged for meals.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 19 51

CAVA GRILL Launch of mobile order service date: November 2013

The CAVA App, first launched in 2013, enables its customers to view the restaurant’s full menu, customize dishes, pay in-app and order in advance.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 18 50

JERSEY MIKE'S Launch of mobile order service date: April 2014

Created in partnership with Splick.it and available both via Android and iOS, this app lets customers locate Jersey Mike’s restaurants, choose orders from the full menu, pay ahead and store favorite items for easy return ordering.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 17 49

WHICH WICH Launch of mobile order service date: June 2015

The Which Wich app enables customers to order and pay through the platform, and is also connected to Vibe Club Rewards, the restaurant’s loyalty program.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 23 48 TIE

MODERN MARKET Launch of mobile order service date: April 2017

The Modern Market app allows patrons to order and pay. It also includes features like a QR scanner, making it faster for customers to pay with credit cards, and is integrated with the company’s rewards program.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 16 48 TIE

FREEBIRDS Launch of mobile order service date: June 2016

The Freebirds mobile app enables customers to place and track orders. The app also includes order history, gift card and rewards features.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 16 48 TIE

ARGO TEA Launch of mobile order service date: November 2014

The Argo Tea app allows customers to pre-order and pre-pay for purchases. It also gives them the option to scan a mobile device to pay at the counter when picking up their orders, and offers rewards and loyalty features including a credit for downloading the app and rewards for every 10 visits.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

JAMBA JUICE Launch of mobile order service date: August 2015

The Jamba Juice app is intended to reduce wait times for guests and enhance the in-store experience. It also incorporates an updated brand look and feel and a redesigned digital customer experience.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

PEI WEI Launch of mobile order service date: September 2016

The Pei Wei app lets customers order and pay for meals in advance. It also saves order history, allows access to Pei Wei rewards program and displays special offers.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 25 13 45 TIE

MOOYAH Launch of mobile order service date: May 2014

The app allows customers to place and pay for orders in advance. It also integrates with the Mooyah Rewards program, a loyalty program based on points obtained by scanning receipts.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 19 44

CHOP'T Launch of mobile order service date: November 2016

The app allows customers to place orders in advance to be picked up in-store, earning rewards. It shows the nearest restaurant and displays nutritional and allergen information about menu items.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 0 27 42

SUBWAY Launch of mobile order service date: July 2015

The Subway app lets customers place an order 15 minutes in advance. The app saves order history at participating locations.

New! Loyalty Total Integrations Score Ordering App Usage Channels Score 0 25 16 41

SNAP KITCHEN Launch of mobile order service date: December 2016

The Snap Kitchen app features order delivery in selected locations. It also displays alerts for new items and nutritional information for all offerings.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 30 37

CHIPOTLE MEXICAN GRILL Launch of mobile order service date: January 2009

Chipotle’s mobile app allows iOS and Android users to place orders and pay for them. It also enables users to find nearby restaurants, see menu and nutrition information, and access recent orders.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 28 35

SONIC DRIVE-IN Launch of mobile order service date: May 2014

Users can place and pay for orders in advance. The app also allows app users to get early access to exclusive deals and events.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 0 0 32 32

JIMMY JOHN’S Launch of mobile order service date: December 2014

The app allows patrons to order food and find the closest Jimmy John’s to pick it up. If costumer signs in, orders are saved and can be repeated.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 15 0 13 28

DENNY’S Launch of mobile order service date: May 2017

Denny’s app allows customers to place an order for takeout or delivery. Nutritional information is displayed. Orders can be tracked and are saved together with payment information.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 19 26

FIVE GUYS BURGERS AND FRIES Launch of mobile order service date: August 2011

Five Guys Burgers & Fries’ app was developed by OLO. The app allows mobile ordering and order history capabilities, among other features.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 18 25

DONATOS Launch of mobile order service date: February 2017

The Donatos iOS app replaces the company’s previous website online ordering system. The app lets customers place orders and store past order information. Donatos also plans to launch an Android app soon.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 15 22

APPLEBEE'S Launch of mobile order service date: April 2016

The Applebee’s app allows customers to order and pay ahead. Users can also create an account to save favorite orders and earn loyalty points.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 7 0 14 21

MCALISTER'S DELI Launch of mobile order service date: May 2017

The McAlister’s Deli app allows customers to place customized orders, shows nearby locations and displays special offers.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 0 0 19 19

WHITE CASTLE Launch of mobile order service date: February 2016

The White Castle mobile app allows customers to order and pay for meals on the go. It also allows customers to save their favorite meals for repeat ordering and gives special personalized offers based on a customer’s order history.

Update Loyalty Total Integrations Score Ordering App Usage Channels Score 8 0 8 16

PORTILLO'S Launch of mobile order service date: August 2016

The app enables patrons to place their order for drive-through, or in-store pick up.

About The Tracker The PYMNTS.com Mobile Order-Ahead Tracker is designed to give an overview of the trends and activities across the mobile order- ahead space and the companies that offer mobile order-ahead solutions and services.

Questions? Comments? Brilliant ideas? We hope you like the Tracker and we welcome your feedback. Drop us a line at [email protected].

CMY

K PYMNTS.com is where the best minds and the best content meet on the web to learn about “What’s Next” in payments and commerce. Our interactive platform is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of this dynamic sector and make news. Our data and analytics team includes economists, data scientists and industry analysts who work with companies to measure and quantify the innovation that is at the cutting edge of this new world.

The Mobile Order-Ahead TrackerTM may be updated periodically. While reasonable efforts are made to keep the content accurate and up-to-date, PYMNTS.COM: MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING THE CORRECTNESS, ACCURACY, COMPLETENESS, ADEQUACY, OR RELIABILITY OF OR THE USE OF OR RESULTS THAT MAY BE GENERATED FROM THE USE OF THE INFORMATION OR THAT THE CONTENT WILL SATISFY YOUR REQUIREMENTS OR EXPECTATIONS. THE CONTENT IS PROVIDED “AS IS” AND ON AN “AS AVAILABLE” BASIS. YOU EXPRESSLY AGREE THAT YOUR USE OF THE CONTENT IS AT YOUR SOLE RISK. PYMNTS.COM SHALL HAVE NO LIABILITY FOR ANY INTERRUPTIONS IN THE CONTENT THAT IS PROVIDED AND DISCLAIMS ALL WARRANTIES WITH REGARD TO THE CONTENT, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT AND TITLE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, AND, IN SUCH CASES, THE STATED EXCLUSIONS DO NOT APPLY. PYMNTS.COM RESERVES THE RIGHT AND SHOULD NOT BE LIABLE SHOULD IT EXERCISE ITS RIGHT TO MODIFY, INTERRUPT, OR DISCONTINUE THE AVAILABILITY OF THE CONTENT OR ANY COMPONENT OF IT WITH OR WITHOUT NOTICE.

PYMNTS.COM SHALL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER, AND, IN PARTICULAR, SHALL NOT BE LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, OR DAMAGES FOR LOST PROFITS, LOSS OF REVENUE, OR LOSS OF USE, ARISING OUT OF OR RELATED TO THE CONTENT, WHETHER SUCH DAMAGES ARISE IN CONTRACT, NEGLIGENCE, TORT, UNDER STATUTE, IN EQUITY, AT LAW, OR OTHERWISE, EVEN IF PYMNTS.COM HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

SOME JURISDICTIONS DO NOT ALLOW FOR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, AND IN SUCH CASES SOME OF THE ABOVE LIMITATIONS DO NOT APPLY. THE ABOVE DISCLAIMERS AND LIMITATIONS ARE PROVIDED BY PYMNTS.COM AND ITS PARENTS, AFFILIATED AND RELATED COMPANIES, CONTRACTORS, AND SPONSORS, AND EACH OF ITS RESPECTIVE DIRECTORS, OFFICERS, MEMBERS, EMPLOYEES, AGENTS, CONTENT COMPONENT PROVIDERS, LICENSORS, AND ADVISERS.

Components of the content original to and the compilation produced by PYMNTS.COM is the property of PYMNTS.COM and cannot be reproduced without its prior written permission.

You agree to indemnify and hold harmless, PYMNTS.COM, its parents, affiliated and related companies, contractors and sponsors, and each of its respective directors, officers, members, employees, agents, content component providers, licensors, and advisers, from and against any and all claims, actions, demands, liabilities, costs, and expenses, including, without limitation, reasonable attorneys’ fees, resulting from your breach of any provision of this Agreement, your access to or use of the content provided to you, the PYMNTS.COM services, or any third party’s rights, including, but not limited to, copyright, patent, other proprietary rights, and defamation law. You agree to cooperate fully with PYMNTS.COM in developing and asserting any available defenses in connection with a claim subject to indemnification by you under this Agreement.