Statewide Classified Advertising Network Media Kit Who We Are Louisiana Press Association Is Here to Make Your Media Buying Easier

Statewide Classified Advertising Network Media Kit Who We Are Louisiana Press Association is here to make your media buying easier. LPA is a one-stop ad service to help agencies and clients easily and effectively buy newspaper advertising nationwide. LPA specializes in a broad portfolio of products to reach your target audience. Our organization is made up of highly skilled and experienced sales, marketing and account management professionals.

LPA can help facilitate multi-newspaper and online media buys by providing current advertising rates, audience information, and demographic data in markets in a single state, regionally or nationally!

With LPA, you get: One-buy, one-bill service Rate negotiations Print and online planning solutions Audience and demographic data Qualified, experienced and helpful staff

Why Print

Newspaper Media Consumption is Strong! 65% of US adults, 158 million, read newspaper media content in an average week. 54% of adults ages 18-24 read newspaper media in a typical week. 8 in 10 Americans read newspaper digital media each month. Newspaper readership increases with education level, professional level, and household income.

Consumers Prefer Newspaper Advertising Newspapers are leading consumer source for coupons. 7 in 10 adults use newspaper delivered coupons. 8 in 10 adults took action after seeing a print newspaper ad in the last 30 days. Print and online newspaper media are used by 57% of adults weekly for shopping planning and purchase decisions. Consumers find print newspapers to be more believable and trustworthy (26%) and look forward to print newspaper advertising (22%) more than other advertising sources including Internet, TV, Radio, Catalogs, Magazines and mail.

Sources: NAA, "How America Shops and Spends, " 2014 Nielsen Scarborough: Across platform, 2014 2

Classified ads are affordable!

We make it easy to reach your customers. We represent Louisiana Statewide Classified Advertising Network over 100 daily and weekly newspapers in Louisiana, and is an effective and economical way to advertise it’s our job to make your advertising easy and effective as throughout Louisiana and beyond. possible. Choose 3 zones or run statewide – reach over 1 million readers for as little as $265/week. Whether you want to run statewide or target a region – it’s one call,

one order, one low price.

Your investment reaches millions of readers Your 25-word ad prints in almost 100 newspapers once a week- that’s almost 2 million readers. • $265 Statewide • $200 Two Zones • $175 One Zone

Deadline and payment • Ads are due at noon each Wednesday for placement the following week. • Ads must be prepaid by check or credit card. • Additional words are $9 each.

How do I run an ad or get information? • Return the order form in this brochure • Go to www.lapress.com for an order form. • Call Dana Wilbert at (225)344-9309 ext. 109 or email her at [email protected]

3 Frequently Asked Questions

What day will my ad print? What if I want to run the ad again but want to change some words? Our newspapers run each ad at least once a week. Daily papers use Simply email the new ad copy along with your payment to Dana at the days that are best for their individual markets. Non-daily papers [email protected]. Advertisers may order as many weeks as they wish. run the ads on the day they publish. Ad copies can be changed at any time before noon Wednesday to run the following week. Under what heading will the ad run? Some papers run the ads in-column using individual headings. Other Is there a discount for running the same ad multiple times? papers group the ads under the heading “Statewide Classifieds” or “LA-SCAN”. The various practices provide a good mixture of exposure. Yes. If you run the same ad copy four times, the fifth ad is free. Louisiana Press Association will request a preferred heading for an ad but cannot guarantee a member paper will use it. Can I do multistate advertising? Yes. Call (225)344-9309 ext. 109 or email [email protected] for rates. Can I get tearsheets after my ad prints?

Yes, tearsheets are available upon request. Which newspapers will run my ad?

A list is included in this kit. The list is also available on our website at How are words counted? www.lapress.com. Email addresses, websites and phone numbers including area code are counted as one word. City addresses, which include house number and street or post office Can I run a small display ad? box are counted as two words. The City, state and zip code are Yes. We offer ads that are two newspaper columns wide by 2, 4 or 6 counted as one word each. inches high. Go to www.lapress.com or call Dana at (225)344-9309 ext. Symbols that represent words are counted as one word each. Each 109 for rate. word in a hyphenated phrase counts as one word. (For example, ready-made is two words.)

Statewide Classified Advertising Network Southwest Southeast North Daily Newspapers: 6 Daily Newspapers: 7 Daily Newspapers: 5 Weekly Newspapers: 22 Weekly Newspapers: 26 Weekly Newspapers: 31 Readership: 528,294 Readership: 1,051,824 Readership: 572,295 Circulation: 176,098 Circulation: 350,608 Circulation: 190,765

Abbeville Meridional Arabi St. Bernard Voice Alexandria Town Talk Abbeville Advantage Shoppers TMC Baton Rouge Advocate Alexandria Shoppers Market TMC Basile Weekly Belle Chasse Plaquemines Gazette Arcadia Bienville Democrat Record Church Point News Bogalusa Daily News Bastrop Daily Enterprise Crowley Post Signal Bogalusa The Shopper TMC Bernice Banner Crowley Acadiana Plus Addition TMC Boutte St Charles Herald Guide Bossier Press Tribune DeRidder Beauregard News Clinton Watchman - Advocate Colfax Chronicle Eunice News Covington St. Tammany Farmer Columbia Caldwell Watchman Eunice Buyline TMC Denham Springs Livingston Parish News Coushatta Citizen Fort Polk Guardian Donaldsonville Chief Delhi Dispatch Gueydan Journal Franklin Banner-Tribune Farmerville Gazette Jennings Daily News Gonzales Weekly Citizen Ferriday Concordia Sentinel Jennings Entertainment Extra TMC Gonzales Marketeer TMC Jena Times Olla Tullos Signal Kaplan Herald Hammond Daily Star Jonesboro Jackson Independent Kinder Courier Hammond Living 12 TMC Jonesboro Shopper TMC Kinder Allen Parish Ad-Vantage Houma Courier Jonesville Catahoula News Booster Lafayette Daily Advertiser Houma Tradin’ Cajun Mansfield Enterprise Lake Charles American Press LaPlace L’Observateur Many Sabine Index Leesville Daily Leader Larose The Lafourche Gazette Many Sabine Banner TMC New Iberia Daily Iberian Lutcher/Vacherie News Examiner-Enterprise Minden Press Herald New Iberia Bayou Bargains Morgan City Daily Review Minden The Mix (Press-Extra) TMC Oakdale Journal Morgan City St. Mary Journal TMC Monroe News-Star Oakdale Allen Parish Ad-Vantage TMC New Orleans Louisiana Weekly Natchitoches Times Rayne Acadian Tribune New Orleans Advocate | The Times-Picayune Natchitoches The Nakatosh Chief St .Martinville Teche News New Roads Pointe Coupee Banner Oak Grove West Carroll Gazette St. Martinville Breaux Bridge Banner TMC Pierre Part Bayou Pioneer Rayville Richland Beacon-News Sulphur Southwest Daily News Plaquemine Post South Ruston The Daily Leader Sulphur Calcasieu Smart Shopper TMC Pontchatoula Times St. Joseph Tensas Gazette Ville Platte Gazette Pontchatoula The Drum Shreveport Inquisitor Ville Platte Evangeline Lagniappe TMC Port Allen Riverside Reader Shreveport Times Port Allen Westside Journal Springhill Press St. Francisville Democrat Tallulah Madison Journal Slidell Independent Vivian Caddo Citizen Thibodaux Daily Comet West Monroe Ouachita Citizen Winnfield Winn Parish Enterprise Winnsboro Franklin Sun 5

Dana S. Wilbert Statewide Classified Advertising Network Sales Louisiana Small Space Print Network Sales Email: [email protected] Phone: 225.344.9309 Ext 109