2013 – 14 Report Department of Mass Communication Mr. Vijay Kumar

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2013 – 14 Report Department of Mass Communication

Mr. Vijay Kumar attended the UGC Regional Consultation on Review of NET Examination at Prof. G. Ram Reddy Centre for Distance Education, Osmania University, Hyderabad on 17 August 2013.

Mr. Vijay Kumar attended a seminar on “The Role of Media in Rebuilding Telangana” at Prof. G. Ram Reddy Centre for Distance Education, Osmania University, Hyderabad on 6 November 2013.

Mr. Suresh Kumar Golle attended a seminar on ‘Present Trends in Media Education’ at Sanghamitra Degree College for Women (Shatavahana University), Jammikunta, Karimnagar district, on 15-16 November 2013.

Mr. Raja Sekhar Reddy presented a paper on “Cinema and Society : Reflections and Influences on Youth in Tamil Nadu” at a National Seminar on “Media Issues and Social Transformation – MIST 2014” at Vivekananda Institute of Professional Studies, New Delhi from 10-12 January 2014.

The paper was subsequently published in the book “Indian Cinema – Society and Culture” ISBN 9788184575873.

The Department of Mass Communication organized “Lenzscape” a photo exhibition cum competition for the Degree College students of Hyderabad on 19 August 2013. Based on the themes of “Water” and “Relationships” over 200 entries were received for the exhibition cum competition.

Acclaimed photographer, Mr. Michael Monterio conducted a special session on photography for the II year students of Mass Communication from 6-13 October 2013 at the Mass Communication studio at Loyola Academy.

A two-day special session on Television production was conducted by Mr. Vijay Srinivasan, Lecturer, Visual Communication, Andhra Loyola College on 24-25 September 2013.

The I year students of Mass Communication staged a street play to create awareness about cleanliness among the college students on 28 August 2013 at the College campus.

A visit was organized for the students of Mass Communication to witness the making of the Television programme “Cash” at Ramoji Film City on 12 July 2013. The students learned the techniques of online production and interacted with the cast and crew of the programme.

Mr. Sashidhar Kocharlakata won the I prize in “Kaun Banega Bhashapathi” at Bhavan’s College, Sainikpuri, on 3-4 August 2013.

Students of Mass Communication led by R. Kalyan Srinivas attended a seminar on the “Relevance of Gandhi’s Vision for Today” organized by the Sarvodaya International Trust on 27 July 2013 at the Administrative staff college, Khairatabad.

A few selected students of Mass Communication also attended a seminar on Photography and Writing at the Annapurna Film School on 5 October 2013.

The short films “Chetha Story” “Violated” and “Profession V/s Compulsion” bagged the I, II and III prize respectively in the national level film festival “Cin Evolution” conducted by St. Joseph’s Degree College, Hyderabad on 29 and 30 November 2013. The films were produced and enacted by the students of the Mass Communication Department.

Mr. Dileep Reddy, Managing Editor of Sakshi group and the former State Information Commissioner of Andhra Pradesh spoke about the Print Media to the II year students of Mass Communication on 13 December 2013.

Mr. Ashok Mitra of Advertising Associates interacted with the II year students of Mass Communication on Advertising and gave his insights about the profession to the students on 23 January 2014.

An event In-Focus

The Department of Mass Communication of Loyola Academy Degree and PG College hosted an All-India students’ film festival, ‘Infocus 2013-14’ on February 18 and 19, 2014. The 2-day festival registered entries from various institutions across the country.

Giving students a scope to interact and execute their perceptions on life, Infocus 2013-14 gave students an opportunity to translate their real ideas into reel world. While ‘The Virtual World’, a movie on facebook won the first prize in the short film category, Nagen Singh stole the hearts of people with his documentary on manual scavenger titled ‘The Filthy Life’. With competitions like Dramebaaz, Ad Mission and Movie quiz to keep the audience hooked, the event churned out to be an unforgettable experience for people.

Gracing the occasion, the Chief Guest of the occasion Mr. Vijay Marur, a filmmaker, writer, theatre activist and media personality, explained students that film is no longer an awe-inspiring experience and that the audience today is more evolved. While Mahesh Kumar Kathi, an English Literature graduate with

Specialization in TV production and documentary making, encouraged students to have a certain perspective about the things around.

Actor Abhijeet of ‘LBW’ fame fostered student’s faith in Indian Cinema. Models and actor brothers Vasudeva Rao and Sridhar Rao explained the opportunities in the film world in front of the camera and behind it.

The event concluded with Mr Rama Krisha, Branch Manager of Indian Overseas Bank, releasing the souvenir followed by awards presentation. The students of presented a glimpse of “100 years of Indian Cinema” with a dance.

MASS COMMUNICATION

2014-15 REPORT

Asmita

The Asmita resource centre for women conducted a 20 hour course for the students of Mass Communication from 19 to 27 June 2014 to instill media values and child rights in the aspiring journalists. A week long intensive study was conducted to strengthen the understanding of how children’s right can generate news stories and features for print and broadcast media. Many activities such as handout reading, group discussion, seminars and assignments were conducted to develop interest and curiosity in the young minds. The facilitators Pallavi, Shilpa and Srinidhi created a learning environment which brought in a drastic change on the thought process of the students. Apart from child and media rights, the course also dealt with the empowerment of women on an international platform through various UN organizations. To put it in a nut shell, it was an experience worth enduring.

Every year the department conducts two national level fests. The first is ‘LENZCAPE’ which is an annual national level photography festival which sees active participation from various colleges across the country. It also witnesses sessions by the experts in the field of photography. The second fest is ‘INFOCUS’, an annual national level film festival which again sees a lot of participation from the students all over the country. This also witnesses screenings of various short films, documentaries, public service messages etc.

LenZcape

Celebrating World Photography Day on 19 August, Department of Mass Communication, conducted a photography event, LenZcape on 20th and 21st of August. This competition was a huge platform for interaction with like – minded people in the industry.

This year we had two themes, ‘Vintage’ and ‘Decisive Moment’. Apart from the competition, we had seminars by Mr. Mayank Austen Soofi, a photographer and a writer for various newspapers.

Another guest, Mr. Ritam Banerjee spoke about “Ethics in Photography”. He is a photographer for Getty images and many other newspapers across the world. We also had, Mr. Satya Prabhu the photographer from Hyderabad. He took a session on “Ad Photography and careers in Advertising and Photography” and was the main judge of the competition.

256 – Shades

The 256 SHADES – a Film Club is an initiative taken up by the department of Mass Communication with an intention to spread the culture of watching cinema and understanding the historical, cultural and artistic significance of the medium on people across the globe. The film club works with a structure that involves screening, discussion and critiquing. The primary theme of the club is a retrospective on directors who have had a significant role to play in the evolution of world cinema.

HLF

The Department of Mass Communication collaborated for the publicity and coverage of the fifth edition of the Hyderabad Literary Fest 2015 held from 23 - 26 January 2015. The students of the department were responsible for the printing of the newsletter on the festival, the audio visual coverage of the events as well as a blog on the HLF event.

Apart from the regular classes the students are exposed to professional world outside by field visits to various media houses and the lectures and sessions conducted by experts in the field of news media, cinema, P.R, advertising etc. The Department also proposes a field visit to Doordarshan as part of their curriculum for understanding of the working of an actual television station.

As regards the individual achievements,

Mr. Khaja Azizuddin has successfully qualified the National Eligibility Test (NET) conducted in June 2014 for the subject Mass Communication and Journalism.

The academic year 2014 – 2015 witness some of the best name in the industry comes to Loyola Academy to give Guest Lectures to the students of Mass Communication. To begin with Mr. Mohit Garg from Satyajit Ray Film and Television Institute, Kolkata has been teaching the department since the last one year. He has been the faculty at FTII Pune and Annapurna School of Film and Media, Hyderabad. He is presently teaching Video Editing for the students of second year.

Ms. Shubhangi Singh is an alumni of FTII Pune and has taught photography and the basics of video to the students of second year for ten weeks.

Mr. Shubhadeep Sengupta is also a graduate from Satyajit Ray Film and Television Institute, Kolkata who works as a sound engineer and designer for films. He taught live sound recording and post production of sound for the students of second year. Mr. Gajendra Rawat is also an alumni of FTII Pune with an enviable experience and is presently teaching directions for the students. Mr. Anirban Lahiri is a Cinematographer and writer of repute with a degree from Jadavpur University, Kolkata and is presently a guest lecturer in the department.

Mr. Kedar Patwary, Mr. E.A. Abhishek and Mr. Omar Roy attended the International Film Festival of India organized by IFFI in Goa as the official student delegates. Mr. E.A. Abhishek also attended the Bangalore International Film Festival as the official student delegate and he was among the participants at a workshop/seminar on Digital Cinematography conducted by Nasa Scientist and National Award winning filmmaker Bedabrata Pain. “Celebrating 100 years of Indian Cinema” is a theme based cinema – magazine edited by Mr. Kedar Patwary and Mr. E.A. Abhishek, the cover design of which was done by Nitin Lawrence. Mr. E.A. Abhishek won All - India Essay Writing Event organized by Shri Ram Chandra Mission in collaboration with United Nations on the topic "It is not what you look at that matters, it is what you see". The 256 Shades – Film Club is also an initiative taken by Mr. E.A Abhishek in which 10 films were screened over the period of 6 weeks, each week highlighting the works of master filmmakers like Ingmar Bergman, Satyajit Ray, Woody Allen and Jean Luc Godard. Mr. E.A. Abhishek, Mr. Nitin Lawrence, and Mr. Kedar Patwary won the second prize in the short film competition at St. Francis Film Festival. Mr. E.A. Abhishek interviewed filmmakers like Mr. Anand Patwardhan, Mr. Rakesh Sharma, Mr. Anand Gandhi, Ms. Nisha Pahuja and many others as a part of Internship and all the interviews were published on a new media platform called Saddahaq.com

Report on Infocus

It’s an immense pleasure to present a report on the 7th edition of ‘Infocus’, the national film festival hosted by the Department of Mass Communication on 3-4 Feb 2015. The faculty of Mass Commication departmentment wish this opportunity to show our gratitude to the management and the administrative body of Loyola Academy, who supported us to conduct the event proper and well structured manner. Rev Fr. K A Stanislaus, The Rector of Loyola Academy, Rev Fr Dr. K S Casimir, the Principal, Rev Fr. Dr. A Francis Xavier, the correspondent, Rev Fr. Dr. Joji Reddy, the Vice Principal and Dr. Sadhana Jayaswal, the Dean of Academics and HOD, Mass Communication was given their unconditional support for the organization of the InFocus film festival. The teaching and non-teaching staff of the department and our enthusiastic students really deserve an actual appreciation, the event wouldn’t have conducted in such a splendid manner without their effort and hard work. It is always a challenging task for any organization which hosts a film festival or cultural programme. How special and unique it has to be? When we were given this opportunity to coordinate InFocus, we had a lengthy discussion by connecting each and every aspect of it, and came into a strong conclusion that any art/cultural event are not only to promote the domain, but also to protect the values, social relevance and consciousness of the art, here our popular art is cinema.

• The decentralization of power was the ideology we took as a part of this measure. We formed a dozen committees, assigned group leaders and in addition to that a councillor were appointed from the student community to distribute the responsibilities equally • Inviting colleges within and outside the city, connecting sponsors, sound and lighting, hospitality, stage and auditorium decoration, the arrangement of the guests and documentation of such activities were taken care of the student body • The program committee decided the dates of Infocus at the beginning and classified the competition category into four. The categories were Short films, Documentary, PSM and Ad Mission • The programme gained a wonderful sponsorship and some valuable facilities from organizations such as I-Mantra – title sponsor, Lazzaria, YoGrad, Hotel Alankrita, to name a few • The invitation committee directly invited more than 3 dozen colleges within the city of Hyderabad and more than a hundred colleges outside through emails. So we got a strong participation of more than three dozen entries in various categories • The scrutinizing committee arranged the jury members to analyze the competition entries and they have selected some exceptional films. Prizes will be distributed at the valedictory function for those • The efforts of the hospitality team were outstanding as they have offered a fabulous service to all our guests • The media committee proved their quality and talent by capturing each and every activity of Infocus

The names of the committee heads: Sam Kamaleshan, (Student Councillor), Vedika and Martin (Sponsorship Committee), Sreya (Invitation), Sai (Organizaing), V Tarun (Hospitality), Tarun Raj (Stage), April (Advertising and PR), Bhavana and Tushar (Souvenir), Sashidhar (Cultural), Mervin (Discipline), Sankeerth (Purchase), Uday (Media), Maitreyi (Scrutinizing), Kiran (Decoration).

The students and the faculty of Mass Communication are highly delighted and inspired by the guest sessions in various areas of film making. So that we are really thankful to Mr. Debkanta Chakrabarti, Prof. Rakesh S Katarey, Mr. Sudhish Kamath, Mr. Phani Sunder for their valuable lectures. We are happy that the Infocus fest is graced by the presence of Sri Talasani Srinivas Yadav, the cinematography minister of Telengana state and Mr. K. K. Senthil Kumar, Cinematographer – Telugu cinema Industry.

The valuable supports and encouragements of everyone for conducting event will be appreciated.

B.A. MASS COMMUNICATION 2015-16 REPORT

Report on Infocus

The valuable supports and encouragements of everyone for conducting event will be appreciated.

Department of Mass Communication Report for the Academic Year 2016-2017

LenZcape provides a platform to students for showcasing their photography skills. Thousands of flash, sounds of camera clicking, bundles of talent, hundreds of photos, loads of entertainment- is precisely how the World Photography Day was celebrated by Mass Communication students of Loyola Academy of Degree & PG College. ‘Lenzcape’ fest, which was held on 19th August, 2016 comprised a photography competition and an exhibition on the theme of “Sounds of Earth”. Students enthusiastically participated in the event and there were more than 500 photos which were put up for display. The event started with the dignitaries and guests lighting up the lamp.

After that, Chief Guest and judge for the competition Mr. Aravind Chenji, one of India’s top notch photographers, shared his thoughts and enlightened the students. Prof. K. Stevenson, HoD, Communication and Journalism department of Osmania University, encouraged the students to bring their hidden talents to the fore. Among those who graced the event were Rev.Fr. Casimir SJ, Principal of Loyola Academy, Rev.Fr. Anil Kumar, Vice-Principal and Rev. Fr. Thainese, Correspondent of Loyola Academy.

Unlike any other fests, ‘Lenzcape’ had a theme ‘Sounds of Earth’, which focused on the love showered by mother earth on mankind and how we are destroying the nature. A photo-booth had been arranged with a forest backdrop, which depicted the theme and many students clicked pictures at the booth. In the afternoon, Mass Communication students gripped the viewers with their Rap and dance performances. After that, the winners of the competition were announced and Rev. Fr. Shailendra Boora appreciated their work with prize money and certificates. Later, Akhil Bhaneswar proposed the vote of thanks and the event successfully came to an end with the singing of the National Anthem. It was an educative journey for the photography students along with a mix of fun and entertainment.

Classes on Press and Media Laws in India : Industry exposure for students has always been the utmost important element for the department of mass communication. Keeping this in mind, the department organized a series of lectures on the subject of ‘Press as Fourth Estate’ and ‘Media laws’ Nikita Mehta, a reporter from Namste Telangana and a Post Graduate from Hyderbad Central University handled both the core subjects in the first semester of the academic year 2016-17. It was a fruitful experience for the students.

Parent - Teacher – Student Meeting – 21 August 2016 :

The department of Mass Communication conducted Parent - Teacher – Student Meeting on 21 August 2016. The main purpose of the meeting was to provide a common platform for both teachers and parents and enable them to enrich the students educational experience. A variety of issues were discussed during the interactive session of the parents and faculty members with the main agenda of overall development of the students.

EDITING SEMINAR BY DHARMENDRA KAKARALA The editing seminar was held on 13th September, 2016 in Loyola Academy, Degree and PG College. The session was started by a fellow student’s introduction of Mr. Darmendrakakarala and his work. Mr. Dharmendrakakarala was born to Kakarala Ramesh Kumar & K Vasanta into a renowned family in Eluru Andhra Pradesh. He obtained a degree in BA and left to persuade his interest in film making and joined at Satyajit Ray Film and Television Institute. A 2004 pass out and worked as an associate editor for films Oka V Chitram (2005), Rakhee (2006), Lakshmi Kalyanam (2006), Mysamma (2006), Adi Vishnu (2008), Mestry (2009) and Chandamama (2009). He is presently working as an Indian Film Editor and works in mainstream Telugu cinema. He started his work as an editor with film Prasthanam (2010) which was a huge success and brought him tremendous recognition in industry. He later worked for film like LBW (2011), Dhada (2011), Routine Love Story (2012), Back Bench Student (2013), MallelaTheeram Lo Sirimallepuvvu (2013), BangaruKodipetta (2013), D for Dopidi (2013). Chandamamakathalu (2014) which was edited by Dharmendra won the National Award for the best feature film in Telugu. The students of Mass Communication had a fantastic learning experience in this seminar. Mr. Dharmendra made it an interesting session by sharing his knowledge and experience with students. He spoke about his college and professional life which struck a chord with the students. Being a person who witnessed an evolution in editing technology, Dharmendra was a speaker who enlightened them on working of both early and new age equipment. He also explained how the understanding of old technology was equally important and adds to skills of an editor. He was generous in sharing all the knowledge he had acquired in years of learning in just four hours of time. He was patient enough to share the rare footage of shoot and show how editing actually happens in films. The students were introduced to professional work style and the way editing works in feature films. He indeed helped us in understanding editing in its right meaning and to attain exposure in film editing. He interacted with students, cleared doubts and explained new concepts. At some points, he convinced and even reversed our opinions on few concepts of editing. His critical perspective of how the industry works and his life experiences enriched and broadened student’s knowledge. He did share some of valuable material and suggested students on the kind of films to be watched. This editing seminar was a value of time and the four hours shared with Mr. Dharmendra couldn’t get any better. Editing is indeed an art which can be mastered through years of practice and patience and we must agree Mr. Dharmendra Kakarala was a master of this art.

VISIT TO THE HINDU PRESS

The students of Mass Communication department of 1st and 2nd years had a pleasure of visiting The Hindu Press at Uppal, Hyderabad. This visit was one of a kind experience for them. Mr. Santosh Sir, Lecturer in Mass Communication accompanied the students during the visit. Production and distribution of newspaper is a huge task and even slightest mistake in this can ruin the reputation of the newspaper. The students learned about the usage of colors and printing technology in a newspaper print. It included huge machines, intricate technology and smart human moderators. This entire process of printing happens in the night hours to reach the daily target of delivering morning newspapers to every door step of the city. The extensive use of machines eliminates the probability of mistakes. It’s a house of mass production yet eco-friendly in nature. The newspapers are also carefully assembled and transported to other areas, other than Hyderabad. The students were given the liberty to walk around the press though by taking certain precautions and examine the equipment. It marked a huge learning experience. The printing and distribution are as most important as gathering of news in news production and learning about the time and space settings of this has been enriching for media students. It helped us to be empathetic and sensitive to understand the prime nature of news and logistics that go into making of a daily.

The most enthralling fest of the season – In-Focus - 2016 The Infocus National Film Festival took place on 2nd and 3rd of December 2016 at Loyola Academy Degree and PG College by the department of B.A. Mass Communication. It was a two-day fest which provided a platform to all the budding filmmakersby giving them a glance into the film industry.

The event opened with the lighting of the lamp by none other than Mr. Chandoo Mondeti, the Director of astounding movies like Premam and Karthikeya. After the film fest was declared ‘open’, the event displayed magnificent short films created by amateur filmmakers.

The afternoon session of the first day started out with a seminar by Satish Kasetty, the director of movies like Hope and Terror and the National Award winner for Best film titled Hope. He addressed the audience on the topic of “Importance of a story in a film”. The crowd thoroughly enjoyed his lecture.

His session was followed by the grand entrance of the “Pellichoppullu” movie cast-Raj Kondukuri, the producer and Abhay Bethiganti, the supporting cast of the movie. The film fest also piloted an extraordinary event called the “Cosplay” where participants dressed up as various Hollywood, Bollywood and Tollywood characters showcased their talents of acting.

The second day morning session started out with screening of heart touching short films. The function hosted celebrity guests – Mr. Kona Venkat, the director of blockbuster films like Badshah, Dookudu, Satya and m any more; and Mr. Mahesh Kathi, a film critic and director of Tollywood movies. Both of them encouraged the students to pursue a career in the industry and guided them with their stirring words.

The event conducted various competitions like Dubsmash, Ad-Mad and Filmy quiz. All the movie enthusiasts participated with a competitive spirit to stand out in the race. The valedictorian session in the afternoon Principal Loyola Academy Rev. Fr. Dr. K.S. Casimirgave out the awards to all the winners and the participants.

The occasion was a grand success with amazing movies screened, varieties of competitions held and an immense experience gained. The sponsors of the event – Hot Mirchees, Top Spin Mocktails, Siva Sai Graphics, media partners- The Hindu and Radio Mirchi supported the occasion till the end.The efforts of the students along with the guidance of Father Principal, the HOD of Mass Communication and team of Infocus, Loyola Academy made this event a successful and the most memorable one.

Faculty Achievements : Nikita Mathews, Lecturer in Communication was awarded the best PR student from St Francis College, Begumpet by PRSI (Public Relations Society of India), Hyderabad Chapter on National Public Relations Education day i.e., 6thAugust 2016.

Student Achievements: Being a Head Boy of the College, conducting college events and participating in various social service campaigns, Akhil Bhaneswar of DMC awarded Extraordinary Student of the Academic Year 2016-17 by Loyola Academy. The year 2017 increased the horizon for the Mass Communication students as they visited various colleges in order to participate in various events. A few events are mentioned here along with the details of the event and the prize recipients of Students are as follows: CollegeName Name of the Name of the student Event Position Event St. Joseph Degree & PG Josephiest AnushkaPradeep J N Art 2nd Prize College (17-12-16) (First Year) St. Joseph Degree & PG Josephiest AnushkaPradeep J N Solo Singing 2nd Prize College (17-12-16) (First Year) St. Mary’s Centenary Bloom JyotsnaRaju Debate 1st Prize Degree College (26-1-17) (First Year) St. Mary’s Centenary Bloom AnushkaPradeep J N Debate 2nd Prize Degree College (26-1-17) (First Year) St. Mary’s Centenary Bloom RohitMadhusudanan Talent Hunt 1st Prize Degree College (26-1-17) (Second Year)

STUDENT ACHIEVEMENTS IN SPORTS :

Aldrin Elizebeth Mathews, a second year student of B.A. Mass Communication won several competitions in Ice Skating Championships. Few of the prominent awards are – First position in Pair Dance and Solo Ice Skating competitions conducted by Ice Skating Association of India representing Telangana. Under the Small Ice Skate Blades for Glory 2016 Champion ship she won the First position in Figure Skating (Senior) and Speed Skating – 1000 mtrs (Senior Girls). She also participated in the 8th Asian Winter Games SAPPORO 2017 which was held in Japan.

DEPARTMENT OF MASS COMMUNICATION

DEPARTMENTAL REPORT 2017-18

I. Departmental Activities

1. The department of Mass Communication has conducted “Lenzcape” Photography festival. It is conducted on the 18th August every year to mark the celebration of World Photography Day. Lenzcape 2018 was the first of it’s kind, because this year the department opened the fest to all colleges around the city.

Purpose: The purpose of this event is to encourage budding photographers to participate in events like the photography competition, photography exhibition and on-spot photography competition on the theme “Growing in India’.

Report: The event was inaugurated by Mr. G. K Rufus and Mr. Arvind Chenji lighting the lamp, accompanied by the Principal and Vice-Principal of Loyola College. The chief-guest for the day, Mr. G. K Rufus, an eminent artist and photographer then addressed the audience by throwing emphasis on the importance of creative thinking in the art of photography. He said how it was important for every photographer to have a vision set in order to capture the best photograph. This was followed by an address by Mr. Arvind Chenji, a popular photographer in the city, who enlightened the crowd to have faith in themselves by using his own success as an example. The event proceeded by the Principal Rev. Fr. Dr. P Anthony Reddy giving a welcome address and sharing his thoughts on the event. The Vice- Principal, Rev. Fr. Dr. L Joji Reddy appreciated the Mass Communication Department and their efforts in organizing the event.

The morning session of the event came to an end by a workshop conducted by Mr. Ram Nagesh, the chairman of Hyderabad photography club. The workshop was based on the topic “Guidelines for beginners in commercial photography” and helped the audience gather a lot of knowledge.

The cultural events kicked off by an epic ‘beat-boxing’ battle between the students of Mass Communication. Next came an intriguing dance performance set in 2052 based on the theme of post- apocalyptic period. Following this was a rhythmic performance by the band whose choice of songs got the audience humming and swaying to the music. To mark an energetic end to the cultural performances the students performed a flash-mob that doubled the energy of the crowd. The event ended with the prize distribution ceremony for the winners: Aman Sharma, winner of the ‘Photography Competition, Srinath Chavali, winner of the ‘#phontochallenge’ and Mohammed, winner of the ‘On-spot photography competition’. The festival was successful in conveying a strong message on growing in India through the extravaganza of photographs displayed in the exhibition that inspired the audience.

Review: The event ended with the prize distribution ceremony for the winners: Aman Sharma, winner of the ‘Photography Competition, Srinath Chavali, winner of the ‘#phontochallenge’ and Mohammed, winner of the ‘On-spot photography competition’. The festival was successful in conveying a strong message on growing in India through the extravaganza of photographs displayed in the exhibition that inspired the audience.

2. The department of Mass Communication has taken the final year students to Thadiparthi under Rural Immersion Programme. • Purpose: To enhance the learning through the process of productive visit to the villages and experience the development communication process in the rural area. The situations and understanding of the resources available in the area were witnessed practically, which made the students understand the concepts better. • Report: Students were taken to Thadiparthi on 20th August, 2017 and were back to campus on 4th October 2017. Students were experienced the Villagers life near to forest & hill area. Observed the problems faced by the farmers. • Review: The students understood the situations in that village and stayed there with the villagers and observed the problems and the theoretical lectures took a concrete shape through the practical understanding situations in the rural area and find solutions to overcome the problems.

3. The department of Mass Communication conducted National Level film Festival with the title Infocus on 7th and 8th of December, 2017.

• Purpose : The film festival is an initiative by the department aimed at encouraging young and talented film makers from around the country and providing them a platform to showcase their work. Infocus 2017, the 10th edition of the fest was celebrated with grandeur on the 7th and 8th of December, 2017, and marked the presence of many esteemed guests from the film industry.

• Report : The fest was inaugurated on the 7th of December by the chief guest for the day, Mr. Praveen Sattaru, a well known director from tollywood. He addressed the gathering and shared the insights of his career that acted as a guiding force for the aspirations present in the room. More than 120 participants from all across the country sent in their entries in different categories of film making like, documentaries, short films, PSAs and PSMs. Other chief guests for the day were, Mr. Dharmendra Kakarala, who answered all questions about film and video editing and Mr. Satish Kasetty, who interacted with the audience and conducted a workshop on 'the different stages in film production'. The young tollywood actor and favorite of many, Mr. Naga Shourya, also marked his presence and shared with the audience some fun anectodes of his life and career. On the second day of the fest, the morning session began on a very high note by welcome adresses and interactive sessions by Mr. Thamma Reddy Bharadawaja, Mr. BVS Ravi and Mr. Mahesh Katthi, some of the best critical minds of the Telugu film industry. The venue was packed to a full as many students from across the city gathered to hear from the masterminds themselves. The event went on with some cultural events and path-breaking on-spot competitions held for the participants. Folley- the magic of sound, on-stage dubsmash and DJ hunt were the main highlights of the event that saw participation in huge numbers. The entries sent by the participants were screened throughout the 2 days of the fest and the best works were awarded in the valedictory ceremony with chief guest Ms. Jennifer Alfonso and the HOD of the department. The fest received recognition from all across the city through coverage in mainstream media.

• Review : The department of Mass Communication looks forward to conducting more such events in the future to let the young minds dream higher and achieve nothing but the best.

INFOCUS

Infocus is a 2 day long film festival held at the National level by the Mass Communication department of Loyola Academy Degree and PG college, Hyderabad. The film festival is an initiative by the department aimed at encouraging young and talented film makers from around the country and providing them a platform to showcase their work. Infocus 2017, the 10th edition of the fest was celebrated with grandeur on the 7th and 8th of December, 2017, and marked the presence of many esteemed guests from the film industry. The fest was inaugurated on the 7th of December by the chief guest for the day, Mr. Praveen Sattaru, a well-known director from Tollywood. He addressed the gathering and shared the insights of his career that acted as a guiding force for the aspirations present in the room. More than 120 participants from all across the country sent in their entries in different categories of film making like, documentaries, short films, PSAs and PSMs. Other chief guests for the day were, Mr. Dharmendra Kakarala, who answered all questions about film and video editing and Mr. Satish Kasetty, who interacted with the audience and conducted a workshop on 'the different stages in film production'. The young tollywood actor and favorite of many, Mr. Naga Shourya, also marked his presence and shared with the audience some fun anecdotes of his life and career. On the second day of the fest, the morning session began on a very high note by welcome address and interactive sessions by Mr. Thamma Reddy Bharadawaja, Mr. BVS Ravi and Mr. Mahesh Katthi, some of the best critical minds of the Telugu film industry. The venue was packed to a full as many students from across the city gathered to hear from the masterminds themselves. The event went on with some cultural events and pathbreaking on-spot competitions held for the participants. Folley- the magic of sound, on-stage dub smash and DJ hunt were the main highlights of the event that saw participation in huge numbers. The entries sent by the participants were screened throughout the 2 days of the fest and the best works were awarded in the valedictory ceremony with chief guest Ms. Jennifer Alfonso and the HOD of the department. The fest received recognition from all across the city through coverage in mainstream media. The department of Mass Communication looks forward to conducting more such events in the future to let the young minds dream higher and achieve nothing but the best.

II. Staff Achievements

1. Mr. P. Santhosh Kumar has cleared his NET with JRF.

III. Student Achievements

1. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has won Bronze Medal at 54th National Roller Hockey Championships held in Jodhpur, Rajasthan in the senior woman category in the month of January 2017. 2. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has Participated in a Nation wide conference on Sustainable Development and Women Rights held in Hyderabad in the month of July 2017. 3. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has won first place and cash prize in a debate competition held by St. Joseph's college on the topic 'can India ever be corruption free' held on October 2017. 4. Shambhavi Nitya of B.A. Mass Communication I year has participated in 3rd Edition of Indywood - Film Carnival which was a 4 day film fiesta slated at Ramoji Film city on 1- 4, December, 2017. She is part of the Talent Hunt Team and she got Elite Coordinator, Best Coordinator award from the organizers.

IV. Career Placements 2017-18

UG 3 year Students placed in the year 2017-18

Salary S.No U.ID.NO Name of the Student Organization placed in Offered

1 111715020004 Finicy Moirangthem Flight attendant at Indigo 3 lac UG 3 year Students placed in the year 2017-18

Salary S.No U.ID.NO Name of the Student Organization placed in Offered

Accenture, Kapil Towers, 2 111715020008 R Sushmitha near ICICI Bank, 2 lac Gachibowli, Hyderabad.

The Hans India English 3 111715020010 Sharma Vandana Daily as Reporter, 1.5 lac Hyderabad.

4 111715020011 Shinu Shaji Freelancing 2.5 lac

PR & Marketing Executive at Drunken Monkey, 5 111715020012 Shravya Sree M Corporate Office, Road 2 lac no.14, Banjara Hills, Hyderabad

6 111715020013 Twinkle Loomba Amazon, Hyderabad 3 lac

7 111715020016 Bijo K Joy Own Metrican Media 3 lac

8 111715020017 D Moses Babu Freelancing 2.5 lac

9 111715020025 Lijumon Chacko Freelancing 2.5 lac

Audio Technician, World 10 111715020032 Rohit Madhusudanan 5 lac Trade Centre, Dubai

11 111715020042 Jerusha Sherly Freelancing 1 lac

(MS. JOSEPHIN BHARATHI VEGE)

HOD, Dept. of Mass Communication DEPARTMENT OF MASS COMMUNICATION

DEPARTMENTAL REPORT 2018-19

I. Departmental Activities

1. The department of Mass Communication has conducted “Lenzcape” Photography festival. It is conducted on the 18th August every year to mark the celebration of World Photography Day (19th August). Lenzcape 2018 was the first of it’s kind, because this year the department opened the fest to all colleges in different states.

Purpose: The purpose of this event is to brings out an opportunity for all the photography enthusiasts and professionals all over India to showcase their talent in the field of Photography as it creates a platform to exhibit their Photographs, approaches and talents in the various categories within the field of Photography where every single picture communicates the story to the viewer. In this events like Photography Competitions, Photography Exhibitions and other exciting on-spot competitions based on the different thematic approaches of various genres in the field of Photography. The photography competition, photography exhibition and on-spot photography competition It is organised by the Department of Mass Communication and the Theme for the Lenzcape Photography Festival 2018 is “SILVER LINING- Finding Calm in Chaos.” The event is open for all the Photography Enthusiasts all over India and the entries can be registered via Email: [email protected].

Report: As part of inaugural ceremony of Lenzcape Photography Festival 2018 based on theme 'SILVER LINING- Finding Calm in Chaos,’ chief guest Photriya Venky, ad- filmmaker & fashion photographer gave some tips on the techniques of Lighting and compositions of photography. “Choosing Photography as a profession will not be regretted,” he said while interacting with the students.

Later, guest of honour Cleo Fernandez, model photographer spoke in-depth on evolution of photography and emerging trends in the digital era. “Earlier, getting the print of the photograph was a complex process but now things have changed. With digital Photography, it is possible to click and store more pictures,” opined Mr. Fernandez, who encouraged the students to delve deeper into many forms of photography.

Speaking on the occasion, the college principal Rev. Fr. P. Anthony, stressing on the importance of photography, said that pictures should carry an emotion and gave an example of Kerala flood photos. Also, the college vice principal Fr. Balaswamy addressed the gathering.

After inauguration, the photography exhibition that was thrown open for the public had witnessed a footfall of over 600 visitors. Besides, the day-long session saw the range of events organised from workshops to cultural events. Wildlife Photographer Akash Chatlani and wedding photographer Rebecca Aishwarya conducted photography and lighting workshops. A representative of Herbalife Mr. Gnana Raju and Mr. Tariq Hussain, lifestyle photographer delivered talks.

The city-level photography competition witnessed as many as 200 entries. Apart from the main competition, other events held such as #Phontochallenge, On-spot photography and photography exhibition evoked good response.

The event was sponsored by Cafe Coffee Day, Therallen, Gone Mad, Alice Bakes, Monster Energy, Happy Wellness Club, Shakes Town and Red Bull. Review: The event ended with the prize distribution ceremony, the guests handed over the prizes to the winners of all the competitions organised as a part of Lenzcape. Mihir Vohra was adjudged as the winner of the theme-based competition. Rakesh Kotte and Kishore Chandrakala stood second and third respectively and won the cash prizes of ₹5000, ₹3000 and ₹1000 along with certificates. In on-spot competition, C. Karthik Reddy took the top spot with R. Vijay Kumar and Mihir Vohra as first and second runners-up. Y. Satish Chandra won a special prize for his impressive work.

2. The third year students from the department of Mass Communication conducted the 'Speak Up' campaign under the topic titled PR on 22nd September 2018.

Purpose : It is as an attempt to make young people come out of their shell and be more open about the problems they face. The speak up campaign was mainly aimed towards the upliftment and healing of all those who are mentally and emotionally down or scarred. The main intention was to encourage people affected by various forms of mental and emotional turmoil to come forth and speak up about the issues they face, as modern science supports the age old idea of healing through sharing, it is important for young adults to voice out their problems rather than surrendering to the depression that follows by keeping quiet.

Report : The students started the preparation for the campaign almost one month prior to the date of the program. The first step in the preparation included coming up with logos and taglines for the campaign and designing the same. Throughout the whole period of one month, the students designed and shot a number of posters and videos. The students were divided into various committees such as content, cinematography, editing etc. and work was allotted to them accordingly. It was the interest of the students that helped them contribute great concepts for the videos and posters. All the content created had a unique way of presenting the theme, speak up, to the audience. The students tried to make every element catchy and inspiring in order for more people to understand the importance of what the whole idea of the campaign was. Everything that was designed and created was uploaded on social media on a regular basis, this consisted mostly the Facebook and Instagram pages of the campaign itself and also of the students participating. The videos and posters received a lot of praise and helped gaining audience who became a part of the campaign on 22nd September 2018.

Campaign- Morning session : The day started with introducing the campaign to the audience present in the hall. The campaign was conducted in the PG Seminar Hall of Loyola Academy Degree and PG College, Alwal. The host for the day did a great job by engaging the audience and making them curious about how this campaign would be extremely beneficial for all of them individually. The videos also highlighted the different aspects that restrain an individual from speaking up. Problems such as societal pressure, anxiety, fear of judgement, peer pressure etc. were addressed. The session proceeded by showcasing the videos that were shot during the course and explaining to the audience the idea behind each video. All of this helped the audience to understand the nature of the campaign and what they would be gaining out of it at the end of the day. Since everyone in the room were inspired to share their stories, the HOD and the lectures of the department took the first step and addressed the gathering. It was absolutely galvanizing for the students to listen to shocking incidents from the lives of their lecturers and understand how difficult life can get and how every person equally has suffered at some point or the other. The lectures coming and speaking first was a confidence booster for all the students to not feel uncomfortable and break the

Interactive session : This next session was indeed the most important part of the day; because it was purely what the campaign was aiming for- providing the students a platform to speak up. All the people present were divided into various groups and made to sit in circles, the groups were divided randomly and not on the basis of who is comfortable with whom. It was nerve wracking for people to start telling their stories but once it started there was no end.

Guest speech : The esteemed guest for the day was Dr. Vasupradha, a psychologist with expertise in dealing with depression patients. Throughout her career she has had the opportunity to learn about different aspects that affect mental health and that leave a person disturbed and it was very informative for the audience to understand the scientific relevance of speaking out in order to release stress. She boldly touched all the problems that are highly common amongst youngsters including relationships, drugs and alcohol addiction. It was an eye opener for the students to understand how everything can be handled smoothly without letting it ruin one's state of mind. Dr. Vasupradha portrayed all her concerns about young people taking wrong decisions and how this can be avoided by taking the right advice at the right time.

Cultural performance : The students performed a non-verbal skit and a song near the kiosk of the college canteen where people who were not part of the campaign also got to witness a glimpse of why opening up about your problems is important in life. The mime act was told the story of different characters, all facing problems pertaining to the youth like sexual abuse, body shaming, drug abuse and ragging, and how these characters seek help and are desperate to be heard. The performance conveyed the message of speak up very strongly, it made all the viewer’s understand that it's absolutely 'okay' to be stuck in a problem but 'not okay' to be silent about it and not bring a change. Following the mime performance was a group song presented by the band of the department of Mass Communication titled 'Just Speak Up'. The song was an original composition of the students that left the audience.

Review : The students dived deep down their memory lanes and shared everything that used to, or still does, makes them uncomfortable. They let the fear of judgment vanish and opened up in front of people who were equally vulnerable. After the session everyone was relieved and delighted about how good of an activity this could be and how it can help in releasing stress.

3. The department of Mass Communication conducted a guest lecture on the topic Graphic Design on 22nd September 2018 afternoon session to Mass Communication first year and B.Sc. Multimedia and Animation first year students.

Purpose : To learn the industry level techniques, industry expectation from the designers and job opportunities available in this field were explained in this guest lecture session.

Report : Loyola academy degree and PG College on 22nd of September turned the roof of intellect and interest with the workshop and guest lecture conducted by Ms Meenakshi, an expertise as Graphic Designer Cum Art Director in Corporate Communication Department, Seaways India, Hyderabad. It was presentation and interacting session for 2 hours, where the students of mass communication and animation were keen to quench all their thirst regarding graphic design.

Ms Meenakshi was also very patient to interact and was an epitome of knowledge and experience. She has thrown light on all the fields of Graphic design and cleared up all the doubts lingering in the student's mind. Ms V.J. Bharathi, HOD of Mass Communication organized the workshop and guest lecture and accompanied the students.

Review : Students clarified their doubts by interacting with Ms. Meenakshi.

4. The department of Mass Communication has conducted an orientation session to the first year students under Industry Connect Programme with the initiation by acumen connect who will conduct industry connect programmes on 22nd November, 2018.

10:30 AM to 12:15 AM

‘ORIENTATION FOR THE FUTURE SOLUTION’ • Purpose : To give the students complete knowledge on how to design their career and what’s right for them, explain what all the career opportunities they get by studying this course. • Report : Acumen Connect had an orientation session with the first year students of the Mass Communication. A presentation with an in- depth content had been presented to the students in a descriptive format. They gave the students complete knowledge on how to design their career and what’s right for them, explained them what all the career opportunities they get by studying this course. And they encouraged every student from AMC in an optimistic way to be a part of the field visit. To test their imagination skills they gave the task to do with the Marsh Mallow, where the class was divided into different teams and asked them to create any object with the materials they’re provided. • Review : This session taught them the team work, and also involved the hierarchy that’s followed in the organisations by opting leader for each team, where only one team was outstanding and the rest couldn’t finish the task in the given time.

5. The department of Mass Communication has taken the first year students to Namaste Telangana Press under Industry Connect Programme on 10th December, 2018.

9:00AM to 2:00PM (Visit timing schedule)

‘EDUCATIVE INDUSTRIAL VISIT TO NAMASTE TELANGANA PRINTING PRESS’

• Purpose: As both the book knowledge and the street knowledge are equally important for any individual, whatever the students learnt during their theoretical classes they will understand the things with experience with the field experience. • Report : Mass Communication 1st year students were privileged to get an opportunity to visit the Namaste Telangana printing press, a publication house which is in Devara Yamjal, Hyderabad, with the help of Acumen Connect. As both the book knowledge and the street knowledge are equally important for any individual, whatever the students learnt during their theoretical classes they’ve tried to learn and imagine during this field visit. More than their observation during the visit, it was more like a Q & A session for the students, as they asked a plethora of questions to the employees they have found working near each block/ throughout the process of publication. Apart from gaining the labour knowledge students gained huge knowledge on the technical aspects that’s involved in the printing process. They learned everything from the scratch to getting the printed paper into their hands. As this is a printing press they learnt not only about the newspaper but also about the magazine too. This field visit adds a feather to the curriculum vitae of the AMC’s as the Acumen Connect made them write a case study to the question they asked for based on the field visit and also provided the industrial visit certificate to them. • Review : This Educative, and entertaining field visit is even more acknowledged because the students got an opportunity to visit the printing press in the first year itself and that made them design their career path in the beginning stages of their educational life.

6. The department of Mass Communication has conducted a guest lecture by Rahul Sankrityan after his block buster movie Taxiwala to share film knowledge with students on 29th November, 2018.

1:30PM to 4:00PM

‘TAXIWAALA’ FAME DIRECTOR RAHUL SANKRITYAN’S INTERACTIVE SESSION WITH THE STUDENTS

• Purpose : Interaction with the film director to inspire and aspire the students about the film industry and technical aspects of film making.

• Report : Taxiwaala movie fame film director ‘Rahul Sankrityan’ had an interactive session with all the 1st, 2nd, and 3rd year students from the department of mass Communication in the mass Communication studio at Loyola Academy. The session began with him sharing about his life story and regarding his struggles in the beginning of his career as all the students were curious to know about his career hurdles. Which is then followed by the Question and Answer session among them all, as they are the film students most of them played their role as a critic and questioned him based on the technicalities of the films and few of them played their role as appreciators too. Rahul welcomed their opinions equally and proved that he is a down to earth film director who is kind even after enjoying a blockbuster movie under his direction. Students gained huge knowledge about the films and film industry during this informative, educative and entertaining session. After the session is done Mass Communication staff had felicitated the Director with the shawl and presented the Loyola shield as a token of appreciation. • Review : The program was then followed by the field visit of the Rahul Sankrityan in the Mass Communication studio where he was very impressed with the equipment the studio has got and appreciated the facilities the students are provided with.

INFOCUS

A Weekend for the movie lovers- Infocus 2019

Amongst the excited chatter and bustle of students, film-makers, and film aficionados. The 11th edition of InFocus National Film Festival was held on 22nd, 23rd and 24th February 2019 in Loyola Academy, Alwal. Film screenings, workshops, interactive sessions and exciting on-spot competitions made InFocus 2019 a very productive, lively weekend worth waiting a year for.

Infocus is an annual film festival organised by the department of mass communication of Loyola Academy. It is a celebration of the art of filmmaking- a haven for aspiring movie makers and all those who enjoy cinema.Many a popular face of the telugu film industry were seen at the event this year.Competitions for short films, documentaries,PSA/PSMs and music videos were held along with exciting on-spot competitions of the vibrants art forms of rap, freestyle dance, beatboxing along with script-writing, video editing and film quizzes. Apart from these, an online challenge was encouraged, by the hashtag of #oneshotchallenge on social media. More than 100 entries were received for the competitions. On the first day as part of the inaugural ceremony,principal rev. Fr. Anthony SJ spoke to the gathering about passion and creativity and declared the fest open, after which Rahul Haridas, noted actor of “Happy Days (2007)“ fame, addressed the crowd of energetic audience and spoke about his experience of working in Happy Days, his journey in the film industry and about his career as an actor.

Nag Ashwin, the enigmatic director of the critically acclaimed Mahanati (2018) and yevade subramanyam (2015), conducted a very informative interactive session with the audience, wherein he spoke about his journey as a director, his inspiration, creative process and shared helpful advice with students wanting to progress in the field of filmmaking. This session was followed by screenings of the short films and documentaries shortlisted for the main competitions along with performances of dances by the students of the mass communication department.

The day’s session ended with a bang with the presence of actor Krishnudu, of Vinayakudu(2008) fame, who answered the audience’s questions in detail as to how he became an actor, deals with critics and about his ongoing projects.

The second day started with a fascinating question-and-answer by the ingenious Vivek Sagar, well- known music director of Sammohanam(2018), Pellichoopulu(2016) and Ee Nagaraniki Emaindi (2018). He answered all the audience’s questions jovially, candidly and in depth. Before leaving, he serenaded those present with some of his popular songs.

Amidst raucous cultural events that energised the audience on the warm summer afternoon, a workshop was conducted by Mr. ,a representative of Fujifilm. He spoke in detail about technical aspects of cameras, providing helpful tips and tricks for the many budding filmmakers and photographers in the audience. He also brought to the audience knowledge the latest developments in the field of professional photography and cinematography.

Screenings of music videos and PSAs took place, parallelly to which the on-spot competitions of rap, beatbox, dance took place at the venue.

Nitya Naresh, Parvateesam, Sai Kiran Adivi- the talented cast of Operation Goldfish, a military-action movie set to release in november, made their way into the crowd of excited participants and onlookers and raised the levels of excitement of those present by talking casually and engagingly about the film industry, their upcoming movies and poking fun at each other, which delighted the audience. They also carried on a charming back-and-forth interaction with those present by answering questions, reciting dialogues and talking about their journeys. Actress Nitya Naresh went on to show-off her vocal talents by singing a soulful song with one of the students in the audience.

Later on the second day, the guests presented prizes to the winners of the competitions.

Karthik Parmar bagged the first prize in the short film category and Athithya Kanagarajan won second. Vardhan Mayur was adjudged have won the first prize in the documentary category, with Srinath Chavali winning second. In the PSA/PSM category, Anshul Sinha took home the prize while Shadow Puppet Films received the second prize. Nanda Kishore and Mourya Ila won the first and second prizes respectively for their music videos. The HOD of the department of mass communication, Mrs. VJ Bharathi addressed the gathering with her heartfelt appreciation for the students and staff for successful organisation of the 11th edition of InFocus,

The third day of InFocus witnessed the esteemed cinematographer K.K Senthil Kumar- who is a creative force behind cult classics Baahubali, Magadheera, Arundhati, Eega, Sye and other such telugu blockbusters- conducted an interactive session with students and film-makers. He spoke about cinematography in detail, about his views on the industry, how students can join the industry, how he became a cinematographer, his thought process, technical advancements in the field and other such enlightening pieces of information. He said to the audience- “you never know where your opportunities come from. That is why it is important to keep working tirelessly.”

The captivating session marked the end of a three day festival of art in video format. On the

first two days, there was a footfall of above 600. The festival was sponsored by Fujifilm, Maa

Music, Zebronics, Gone mad, Shakti sandwiches, Peggy icepops, Goodclap NGO and Rohan

Foundation.

SUMMARY: INFOCUS NATIONAL FILM FESTIVAL is an annual fest conducted by department of mass communication of Loyola Academy, Hyderabad. It was held this year on

22nd, 23rd and 24th February, 2019. It is an opportunity for those interested in a career in filmmaking and everything related to put forth their talents and to gain knowledge about their chosen career. It creates a platform for showcasing talent for participants all over India, where every movie has a story to tell.

REPORT

STREET PLAY

SUBJECT: VALUE EDUCATION

Date: 8th March, 2019 Time: 3:00 PM

Venue: PG Block Entrance, Loyola Academy, Alwal.

The students of the first year of B.A Mass Communication, Loyola Academy put up a street play on the 8th of March, 2019. This was an assignment given by Mrs P.M. Mamatha Rani (M.A., B.Ed) - Dean of Student Activities, Lecturer in English and the Lecturer in Value Education (AMC) to teach the students to be able to communicate to people using a different medium - Street Play, to spread awareness about various social issues.

The theme of the street play was eventually chosen by the students. The social issues that were shown in the play were – Work Pressure, Marital Rape and Domestic Violence (against both the female and male). The story starts with a usual Indian Husband-Wife fight about being late. Slowly, it moves to the scene between the boss and the main Procrastinator. The scene shows the amount of work burden the man faces. The man, in frustration goes to a bar, expecting to find relief. He goes home drunk to which his wife gets disgusted and irritated as he often comes home drunk. The wife finally decides to not let him remove his frustration on her and beats up her husband when he tries to push her down. The next morning, when the husband comes back to his senses, he tries to apologize to her. She then tries to push him away to which the man’s ego gets hurt and he starts forcing himself on his wife, and uses that as a “Stress Reliever”. After the incident when the wife calls her mother, her mother denies that to be “Rape” and names it as her “Responsibility” to satisfy her husband”. The play ends with a song where both the man and the woman are sitting still with no expression which represents their situation where they are left with no option but to go through life as it comes to them.

Even today, there are so many cases of marital rape which fail to make it to the court. The reason behind it is because there is still no law against marital rape. Not just that, there are also cases regarding domestic violence on men, but it always fail to come to the notice of people. This is because in India people do not want to talk about actual problems that are either underrated or are unacceptable by the society.

It took a lot of affords and patience to make this street play happen. The students of Mass Communication are thankful to Principal Fr Dr P. Anthony SJ, Vice-Principal Fr D. V Balaswamy SJ, Head of the Department (B.A Mass Communication) Mrs V. J Bharathi and the Dean of Student Activities, the Lecturer in Value Education Mrs P.M. Mamatha Rani and the college management for giving us all the opportunity to work with the whole class as a team and explore the different interests of each student.

II. Staff Achievements

1. Mrs. Rajeshwari Natarajan has qualified her Telangana SET. 2. Mr. Y. Abhishek Paul has qualified his Telangana SET and NET.

III. Student Achievements

1. T. Anusha, Twinkle Gurnani, Shambhavi Nitya, Trisha Kola, Yohan, Avinash Denduluri, Siddhesh of second year and Anushka Pradeep third year mass communication students were participated in 4th Edition of Indywood - Film Carnival which was a 4 day film fiesta slated at Hightech City, Hyderabad. They are the part of the Talent Hunt Team and they got Elite Coordinator, Best Coordinator awards from the organizers.

Student Participation :

Avinash Denduluri of second year mass communication Trisha Kola of second year mass communication attended in Indian Student Parliament (Bharatiya Chhatra Sansad) which was conducted by MIT University, Pune on 18, 19, 20th of January, 2019. It is a non-political platform to sensitize and harness the power of youth, mainly through the general secretaries, joint secretaries and socially active & politically sensitive students from around 25000 colleges of more than 400 universities in India.

Giridharan of third year mass communication participated in the GSHS conference at G.I.TA.M. University at Rudhraram, which was conducted a 2 day conference. He presented Research Paper on ‘YouTube Addiction: An Overview on the Effects of Socialization”.

The objective of the conference is to create a platform for academicians, research scholars and students to share their views on various aspects of media and its correlates.

The department of mass communication went for a field trip on 2nd February 2019, to Fever FM 94.3 Radio Station.

The students had an interactive session with RJ Yash where in, they were educated about the roles and responsibilities of studio personnel and other organizational functions, followed by a studio tour where in the students were taken around the workplace and were shown the equipments, softwares used and their usage in the organization.

TV 5 Studio

INFOCUS 2019- NATIONAL FILM FESTIVAL

INFOCUS A Weekend for the movie lovers- Infocus 2019 amongst the excited chatter and bustle of students, film-makers, and film aficionados. The 11th edition of InFocus National Film Festival was held on 22nd, 23rd and 24th February 2019 in Loyola Academy, Alwal. Film screenings, workshops, interactive sessions and exciting on-spot competitions made InFocus 2019 a very productive, lively weekend worth waiting a year for. Infocus is an annual film festival organised by the department of mass communication of Loyola Academy. It is a celebration of the art of filmmaking- a haven for aspiring movie makers and all those who enjoy cinema.Many a popular face of the telugu film industry were seen at the event this year.Competitions for short films, documentaries,PSA/PSMs and music videos were held along with exciting on-spot competitions of the vibrants art forms of rap, freestyle dance, beatboxing along with script- writing, video editing and film quizzes. Apart from these, an online challenge was encouraged, by the hashtag of #oneshotchallenge on social media. More than 100 entries were received for the competitions. On the first day as part of the inaugural ceremony,principal rev. Fr. Anthony SJ spoke to the gathering about passion and creativity and declared the fest open, after which Rahul Haridas, noted actor of “Happy Days (2007)“ fame, addressed the crowd of energetic audience and spoke about his experience of working in Happy Days, his journey in the film industry and about his career as an actor. Nag Ashwin, the enigmatic director of the critically acclaimed Mahanati (2018) and yevade subramanyam (2015), conducted a very informative interactive session with the audience, wherein he spoke about his journey as a director, his inspiration, creative process and shared helpful advice with students wanting to progress in the field of filmmaking. This session was followed by screenings of the short films and documentaries shortlisted for the main competitions along with performances of dances by the students of the mass communication department. The day’s session ended with a bang with the presence of actor Krishnudu, of Vinayakudu(2008) fame, who answered the audience’s questions in detail as to how he became an actor, deals with critics and about his ongoing projects. The second day started with a fascinating question-and-answer by the ingenious Vivek Sagar, well-known music director of Sammohanam(2018), Pellichoopulu(2016) and Ee Nagaraniki Emaindi (2018). He answered all the audience’s questions jovially, candidly and in depth. Before leaving, he serenaded those present with some of his popular songs. Amidst raucous cultural events that energised the audience on the warm summer afternoon, a workshop was conducted by Mr. ,a representative of Fujifilm. He spoke in detail about technical aspects of cameras, providing helpful tips and tricks for the many budding filmmakers and photographers in the audience. He also brought to the audience knowledge the latest developments in the field of professional photography and cinematography. Screenings of music videos and PSAs took place, parallelly to which the on-spot competitions of rap, beatbox, dance took place at the venue. Nitya Naresh, Parvateesam, Sai Kiran Adivi- the talented cast of Operation Goldfish, a militaryaction movie set to release in november, made their way into the crowd of excited participants and onlookers and raised the levels of excitement of those present by talking casually and engagingly about the film industry, their upcoming movies and poking fun at each other, which delighted the audience. They also carried on a charming back-and-forth interaction with those present by answering questions, reciting dialogues and talking about their journeys. Actress Nitya Naresh went on to show-off her vocal talents by singing a soulful song with one of the students in the audience. Later on the second day, the guests presented prizes to the winners of the competitions. Karthik Parmar bagged the first prize in the short film category and Athithya Kanagarajan won second. Vardhan Mayur was adjudged have won the first prize in the documentary category, with Srinath Chavali winning second. In the PSA/PSM category, Anshul Sinha took home the prize while Shadow Puppet Films received the second prize. Nanda Kishore and Mourya Ila won the first and second prizes respectively for their music videos. The HOD of the department of mass communication, Mrs. VJ Bharathi addressed the gathering with her heartfelt appreciation for the students and staff for successful organisation of the 11th edition of InFocus, The third day of InFocus witnessed the esteemed cinematographer K.K Senthil Kumar- who is a creative force behind cult classics Baahubali, Magadheera, Arundhati, Eega, Sye and other such telugu blockbusters- conducted an interactive session with students and film-makers. He spoke about cinematography in detail, about his views on the industry, how students can join the industry, how he became a cinematographer, his thought process, technical advancements in the field and other such enlightening pieces of information. He said to the audience- “you never know where your opportunities come from. That is why it is important to keep working tirelessly.” The captivating session marked the end of a three day festival of art in video format. On the first two days, there was a footfall of above 600. The festival was sponsored by Fujifilm, Maa Music, Zebronics, Gone mad, Shakti sandwiches, Peggy icepops, Goodclap NGO and Rohan Foundation. SUMMARY: INFOCUS NATIONAL FILM FESTIVAL is an annual fest conducted by department of mass communication of Loyola Academy, Hyderabad. It was held this year on 22nd, 23rd and 24th February, 2019. It is an opportunity for those interested in a career in filmmaking and everything related to put forth their talents and to gain knowledge about their chosen career. It creates a platform for showcasing talent for participants all over India, where every movie has a story to tell. STREET PLAY SUBJECT: VALUE EDUCATION

Date: 8th March, 2019 Time: 3:00 PM Venue: PG Block Entrance, Loyola Academy, Alwal. The students of the first year of B.A Mass Communication, Loyola Academy put up a street play on the 8 th of March, 2019. This was an assignment given by Mrs P.M. Mamatha Rani (M.A., B.Ed) - Dean of Student Activities, Lecturer in English and the Lecturer in Value Education (AMC) to teach the students to be able to communicate to people using a different medium - Street Play, to spread awareness about various social issues. The theme of the street play was eventually chosen by the students. The social issues that were shown in the play were – Work Pressure, Marital Rape and Domestic Violence (against both the female and male). The story starts with a usual Indian Husband-Wife fight about being late. Slowly, it moves to the scene between the boss and the main Procrastinator. The scene shows the amount of work burden the man faces. The man, in frustration goes to a bar, expecting to find relief. He goes home drunk to which his wife gets disgusted and irritated as he often comes home drunk. The wife finally decides to not let him remove his frustration on her and beats up her husband when he tries to push her down. The next morning, when the husband comes back to his senses, he tries to apologize to her. She then tries to push him away to which the man’s ego gets hurt and he starts forcing himself on his wife, and uses that as a “Stress Reliever”. After the incident when the wife calls her mother, her mother denies that to be “Rape” and names it as her “Responsibility” to satisfy her husband”. The play ends with a song where both the man and the woman are sitting still with no expression which represents their situation where they are left with no option but to go through life as it comes to them. Even today, there are so many cases of marital rape which fail to make it to the court. The reason behind it is because there is still no law against marital rape. Not just that, there are also cases regarding domestic violence on men, but it always fail to come to the notice of people. This is because in India people do not want to talk about actual problems that are either underrated or are unacceptable by the society. It took a lot of efforts and patience to make this street play happen. The students of Mass Communication are thankful to Principal Fr Dr P. Anthony SJ, Vice- Principal Fr D. V Balaswamy SJ, Head of the Department (B.A Mass Communication) Mrs V. J Bharathi and the Dean of Student Activities, the Lecturer in Value Education Mrs P.M. Mamatha Rani and the college management for giving us all the opportunity to work with the whole class as a team and explore the different interests of each student.

Career Placements 2018-19 (upto 31 January 2019)

UG 3 year Students placed in the year 2017-18

Sl. UID Number Name of the Student Organization Placed in No.

1 111715020004 Finicy Moirangthem Flight attendant at Indigo

2 111715020008 R Sushmitha Accenture

3 111715020010 Sharma Vandana The Hans India English Daily as Reporter

111715020012 PR & Marketing Executive at Drunken 4 Shravya Sree M Monkey

5 111715020013 Twinkle Loomba Amazon

6 111715020032 Rohit Madhusudanan World Trade Centre, Dubai

(MS. JOSEPHIN BHARATHI VEGE)

HOD, Dept. of Mass Communication B.A. MASS COMMUNICATION DEPARTMENT ACTIVITIES – 2019 -20

WORKSHOP BY MENTOR MINDS On 12th June 2019 there was an interactive session conducted by Mentor Mind in the mass communication studio 10:00 AM onwards.

Mentor mind is a student internship online application where the students can apply online for various work from home projects on the completion of which they are rewarded with a certificate of merit and further projects and job opportunities based on their contribution and performance. The mentor mind team consisting of 1. The Chief operating officer - Clinton D'Souza 2. Creative head 3. Social media head Visited the department and briefed the students about the facilities and opportunities offered by their team to degree students aspiring to intern after college hours. They started the day with a logical puzzle game to evoke enthusiasm amongst students. On the basis of the students reaction the team explained to the students about the graph of school to university and in turn job and what skills are required to land into a good company that can only be polished via internships and real time projects. It was an engaging activity based session, giving industry insights and opportunities with ARKA Media Works (The Maker of the Movie Baahubali). They also talked about current trends in the industry and skills required to take up opportunities. The students actively participate and cleared their respective queries regarding the film and corporate world.

ORIENTATION WITH MASS COMMUNICATION FRESHERS 2019

On 18th June in the 1st, 2nd and 3rd hour there was a introductory session conducted for the 1st year students by the 2nd and 3rd year students in the Mass communication studio.

The students and 2nd and 3rd year In separate batches briefed the freshers about the college and the department. The 1st year students were acknowledged about the contents of the curriculum, importance of various topics, ground rules to be followed in and outside the class room premises, code of conduct etc. They were also introduced to the co-curriculim opportunities in the field of sports, NCC, clubs, college dance and drama teams etc. The students were encouraged to come forward and show case their talent. However since the students were hesitant the seniors dedicated a couple of musical, beat boxing, singing and dance performances for the freshers to cheer them up and to ease their hesitation. They were subsequently briefed about the departmental fests I.e, Lenzcape and Infocus and the various committees involved into the successful conduct of the fest. They were then briefed about the 7 day long intra-departmental college festival - RESONANCE and the various competitions conducted during the fest. There session was wound up with a formal one to one introduction session of the 2nd and 3rd year students with the freshers. The students showed tremendous enthusiasm and seemed to eagerly look forward to the various curriculum and co-curriculum activities conducted in the department and the college subsequently.

WORKSHOP BY ‘EVVARIKI CHEPPODHU’ MOVIE TEAM On 17th June 2019 the production team of Independent Telugu movie "Evvari kee cheppoddu" conducted a workshop followed by an interactive session in the Loyola Hall

The team consisted of, 1. The Producer and lead actor - Mr. Rakesh Varre 2. Director - Mr. B. Shankar 3. Other production team members.

The session was started with a welcome and introduction of the team by a student of the department of mass communication. Rev. Fr. Anthony SJ and V.P of U. G Rev. Fr. P. Balaswamy were the dignitaries of the day to accompany the Chief guests on the stage. Following the welcome the Chief guests had an introduction session with all the 3rd years of BA- Mass communication and the Final year students of B. Com professionals in the Loyola Hall. The trailer of the upcoming movie was subsequently played in the hall. Following which there was an interactive question and answer session by the Chief guests with the students.

The students asked questions regarding the various production stages and clarified their queries stereotypes and myth's about the film industry and the opportunities in the industry. The workshop was would up with a felicitation of the chief guests by the dignitaries and the lecturers of the department of mass communication followed by a group picture. The students were also given an opportunity to watch the 1st premiere of the movie in Prasad Labs, Banjara Hills on 20th July 2019 (Friday) at 5:30 PM. The workshop enlightened the students about the film industry and gave them a rare experience of watching a full length movie premiere free of cost at the renowned Prasad Labs.

GEMINI MUSIC INTERACTIVE SESSION WITH 1ST YEAR 2019 MASS COMMUNICATION STUDENTS

On 5th July Gemini music had an interactive session with the first year B.A Mass communication students. The program was called Freshers 2K19 where they interacted with the first years from different colleges. The Gemini music representatives arrived in the Loyola campus by 3:00 pm along with their personnel and set up equipmentnear the basketball courts. They had a fun, youthful conversation with the students, where they asked about the new college life, prior expectations about college life and what it turned out to be. Everybody participated with full energy and enthusiasm.

It was followed by a conversation with the faculty of Mass communication, where they had a conversation about academics and different characters in the class room. Later, the students participated in a ramp walk and basketball shootouts. The interactive session was a fun learning experience where the students saw how a program was conducted and hosted in open air.

LENZCAPE 2019- AT LOYOLA ACADEMY ON WORLD PHOTOGRAPHY DAY

Mass Communication dept of Loyola Academy had the 'Lenzcape photography festival' which is been celebrated by the department over a decade on the occasion of 'World photography day'. The fest was celebrated for two days on 18th and 19th of August 2019. Students from different colleges had participated in all the events. The event took place in ‘Inigo Hall’ where the hall is beautifully decorated with the student’s talent showcased through photographs.

Competitions are as follows: Phonto Challenge (where they click the photograph through their phone and upload on Instagram) Main theme competition (theme: Lifetime in a picture) Secondary theme competition (theme: Reflections)

On-spot photography (where the Telangana’s leading dancer, performed on lenzcape stage and all the students had captured her as part of their competition) On-spot photo editing.

Dance battle, rap, live band, dance performances were another attraction apart from the competitions.

Besides all these activities, interactive sessions with Shreyans Dungarwal (fashion photographer), Kishor Krishnamoorthi (documentary and wedding photographer), Vinod Babu (documentary photographer), Nupur (Documentary Photographer) were the highlights of the fest where the students could gain all the knowledge from these leading industrial photographers through their sessions and get inspired by them. All the guests were also felicitated with a plant sapling, Memento and Shawl. It then, ended with the Valedictory session which was given by the Vice Principal Fr. Bala Swamy.

INTERACTIVE SESSION WITH PROF. V KRISHNA ANANTH

Guest lecture & Interactive session by Prof. V Krishna Ananth took place in Loyola hall on 19- 07 - 2019 from 01.00 PM to 03.00 PM.

Prof. V Krishna Ananth, a senior Professor from Sikkim University and a visiting faculty of ACJ, Chennai and other prominent media schools in India. He is also an author of four books and a regular columnist of National News papers.

He conducted the interactive session on the topic “Media beyond Sensationalism”, where he brief about the topic and also had an informative and intellectual session with the students even on the “History of Journalism”. The session was in depth where students gained huge knowledge from him where he was asked en- number of questions on everything he discussed.

Even the process of news organization and the selection of news stories and articles are been discussed with the students.

The session ended with the felicitation ceremony to the guest by the faculty of Mass Communication department.

EDUTAINMENT VISIT- NGO ACTIVITY- UG STUDENTS- MASS COMMUNICATION DEPARTMENT- LOYOLA ACADEMY- TRIBAL VILLAGE.

'BEYOND 103' is an initiative by the Department of Mass Communication, at Loyola Academy. The batch 2017- 2020 as part of their Development Communication subjects were keen on observing the rural area, so they’ve decided to observe the underdeveloped tribal area and in that process took an oath to help them out in providing basic amenities. This activity happened on the dates 25th September 2019 to 28th September 2019 at Bhadradri, Kothagudem.

“I used to work for Humans of Hyderabad, where they focus on the human stories and came through a video on the tribal people of Bhadradri, Kothagudem on their social media page. I chose this place as I know that HOH shows only factual information and thus we decided to focus them and help them out”. – Hima Bindu, lecturer in Mass Communication.

So overall 27 students from this MC 2017- 20 batch have attended this camp, where 3 lecturers (Ms. Hima Bindu, Mrs. Rakeshwari and Mr. Anees accompanied them). "I'm very happy with this initiative, my team had done a great job and pretty sure that they came back with abundant love and blessings", says V.J. Bharati, HoD Mass Communication.

We struggled for 3 months at a stretch in collecting funds, planned very carefully to implement this and make it successful. With all the funds we’ve got, we purchased 10 Rice bags (25kgs each), (100kgs each- Toordal, Moongdal & Red cowpeas), Stationery (Including books, Pencils, Scales, Sharpeners, Erasers, Drawing books & Crayons), Two camping beds, Sports items (Kid’s football, Cricket bat, Spinner), Medicines (Antibiotics and emergency medicines) and Clothes (all the age groups). All this wouldn’t be possible without the support of V.J. Bharati (HoD), Fr. Anthony Pothireddy (Principal), Fr. Bala Swamy (UG Vice-Principal), Loyola students, people who provided huge monetary funds from overseas and everyone who is a part of this activity.

"This is for the very first time where students took an initiative, donated a lump sum funds and stayed with us in these hamlets. They adjusted really well and made everyone in these hamlets really happy. Everything they donated will be distributed among the habitats for children's midday meals in their schools.", says Dr. Narender (The man who left Hyderabad and living in that tribal area since 3yrs to help those people and takes care of their health).

This was absolutely an amazing experience for the students, lived very close to nature, completely away from the digital world, understanding different psychological behaviors of the tribal people, and observing their struggle which taught them a lot. They’re contented to help them and are in love with the arrangements they provided us. They thoroughly enjoyed every moment spent there, the delicious food they prepared with the amenities we provided, arranging a campfire which accompanied the tribal dance on that night, and a beautiful shelter for us to stay. The respect they gave us has got no words to even explain it. And the walks were even more beautiful where the students got a chance to use the cell phone and cameras only for capturing the moments and nothing else.

GUEST LECTUE BY ANUSHA PUPPALA

Guest lecture by Anusha Puppala took place in Loyola hall on 8- 11- 2019 from 12:30pm to 2:45pm. Anusha Puppala is a Senior Journalist/ a Correspondent at News Minute. She worked in all the streams of Media, Television, Print and New Media (Online Journalism). There is no particular News beat that she is adhered to. She does Lifestyle, Celebrity Interviews, Crime Reporting, Business Reporting, Environment Reporting, Educational Reporting, she can interview anybody, also does both offline and live reporting too.

She showcased the videos and articles where she did the news coverage. Students had a great interactive session with her, especially on:

* How to get the News Stories?

* What are the aspects a Journalist needs to focus on?

* Roles and Responsibilities of a Journalist.

* The difficulties she had faced in the Media.

The session was very transparent as she exposed all the facts about a Journalist, their work on field, and also about how technically and practically a News Channel or any News organization works. The session ended with the felicitation of the Guest by the Department faculty members and a group photograph was taken.

Theatron workshop 20th January, 2020 Loyola Academy, Department of Mass Communication Conducted a workshop titled - Theatron – “explore the unexplored”. It was a 10 day intensive workshop facilitated by Mr. AKHIL BHANESWAR (alumni of NSD, Bangalore) for the theatre enthusiasts. The workshop was filled with Theatrical Exercises, improvisations, scene works to hone their acting skills and voice and body language on stage. The various NAVARASAs focused on preparing the students to mentally and physically mould themselves into the characters. On the 20th of January, 2020 students received their certificates as the workshop concluded to mark the hard work, dedication and passion. Mr. Jonas David, Theatre Practitioner & Co Founder of Story Board Productions, Hyderabad was the Chief Guest for the Valedictory Ceremony who spoke about his own experience in theatre. Later he interacted with the students and encouraged them to follow their dreams. “NEVER LET THE FIRE IN YOU DIE OUT. OUR COUNTRY HAS ENOUGH OF ENGINEERS, LET US SHOW WHAT GREAT ARTISTS WE HAVE”, he concluded.

Student Achievements / Participation :

Sports : P SRICHARAN REDDY - CLASS :) AMC 1ST YEAR SPORT : ATHLETICS National Level :) 35th All India Junior National Championship Held in Guntur, Andhra Pradesh 2. All India Interuniversity Championship Held in Manglore, Karnataka (Also World University Trials) State Level:) 6th Telngana Interdist Championship Gold Medal In High jump And Silver Medal In Triple jump. Reliance Youth Foundation City Championship. Gold Medal in High jump, Silver Medal in Triple Jump 35th Interdist State Championship. Gold Medal in High jump. Intercollegiate Tournament. Gold Medal in High jump 2 All India nationals and 4 Gold medals and 2 silver medals in state Championship