2013 – 14 Report Department of Mass Communication Mr. Vijay Kumar attended the UGC Regional Consultation on Review of NET Examination at Prof. G. Ram Reddy Centre for Distance Education, Osmania University, Hyderabad on 17 August 2013. Mr. Vijay Kumar attended a seminar on “The Role of Media in Rebuilding Telangana” at Prof. G. Ram Reddy Centre for Distance Education, Osmania University, Hyderabad on 6 November 2013. Mr. Suresh Kumar Golle attended a seminar on ‘Present Trends in Media Education’ at Sanghamitra Degree College for Women (Shatavahana University), Jammikunta, Karimnagar district, on 15-16 November 2013. Mr. Raja Sekhar Reddy presented a paper on “Cinema and Society : Reflections and Influences on Youth in Tamil Nadu” at a National Seminar on “Media Issues and Social Transformation – MIST 2014” at Vivekananda Institute of Professional Studies, New Delhi from 10-12 January 2014. The paper was subsequently published in the book “Indian Cinema – Society and Culture” ISBN 9788184575873. The Department of Mass Communication organized “Lenzscape” a photo exhibition cum competition for the Degree College students of Hyderabad on 19 August 2013. Based on the themes of “Water” and “Relationships” over 200 entries were received for the exhibition cum competition. Acclaimed photographer, Mr. Michael Monterio conducted a special session on photography for the II year students of Mass Communication from 6-13 October 2013 at the Mass Communication studio at Loyola Academy. A two-day special session on Television production was conducted by Mr. Vijay Srinivasan, Lecturer, Visual Communication, Andhra Loyola College on 24-25 September 2013. The I year students of Mass Communication staged a street play to create awareness about cleanliness among the college students on 28 August 2013 at the College campus. A visit was organized for the students of Mass Communication to witness the making of the Television programme “Cash” at Ramoji Film City on 12 July 2013. The students learned the techniques of online production and interacted with the cast and crew of the programme. Mr. Sashidhar Kocharlakata won the I prize in “Kaun Banega Bhashapathi” at Bhavan’s College, Sainikpuri, on 3-4 August 2013. Students of Mass Communication led by R. Kalyan Srinivas attended a seminar on the “Relevance of Gandhi’s Vision for Today” organized by the Sarvodaya International Trust on 27 July 2013 at the Administrative staff college, Khairatabad. A few selected students of Mass Communication also attended a seminar on Photography and Writing at the Annapurna Film School on 5 October 2013. The short films “Chetha Story” “Violated” and “Profession V/s Compulsion” bagged the I, II and III prize respectively in the national level film festival “Cin Evolution” conducted by St. Joseph’s Degree College, Hyderabad on 29 and 30 November 2013. The films were produced and enacted by the students of the Mass Communication Department. Mr. Dileep Reddy, Managing Editor of Sakshi group and the former State Information Commissioner of Andhra Pradesh spoke about the Print Media to the II year students of Mass Communication on 13 December 2013. Mr. Ashok Mitra of Advertising Associates interacted with the II year students of Mass Communication on Advertising and gave his insights about the profession to the students on 23 January 2014. The Department of Mass Communication organized “Lenzscape” a photo exhibition cum competition for the Degree College students of Hyderabad on 19 August 2013. Based on the themes of “Water” and “Relationships” over 200 entries were received for the exhibition cum competition. Acclaimed photographer, Mr. Michael Monterio conducted a special session on photography for the II year students of Mass Communication from 6-13 October 2013 at the Mass Communication studio at Loyola Academy. An event In-Focus The Department of Mass Communication of Loyola Academy Degree and PG College hosted an All-India students’ film festival, ‘Infocus 2013-14’ on February 18 and 19, 2014. The 2-day festival registered entries from various institutions across the country. Giving students a scope to interact and execute their perceptions on life, Infocus 2013-14 gave students an opportunity to translate their real ideas into reel world. While ‘The Virtual World’, a movie on facebook won the first prize in the short film category, Nagen Singh stole the hearts of people with his documentary on manual scavenger titled ‘The Filthy Life’. With competitions like Dramebaaz, Ad Mission and Movie quiz to keep the audience hooked, the event churned out to be an unforgettable experience for people. Gracing the occasion, the Chief Guest of the occasion Mr. Vijay Marur, a filmmaker, writer, theatre activist and media personality, explained students that film is no longer an awe-inspiring experience and that the audience today is more evolved. While Mahesh Kumar Kathi, an English Literature graduate with Specialization in TV production and documentary making, encouraged students to have a certain perspective about the things around. Actor Abhijeet of ‘LBW’ fame fostered student’s faith in Indian Cinema. Models and actor brothers Vasudeva Rao and Sridhar Rao explained the opportunities in the film world in front of the camera and behind it. The event concluded with Mr Rama Krisha, Branch Manager of Indian Overseas Bank, releasing the souvenir followed by awards presentation. The students of presented a glimpse of “100 years of Indian Cinema” with a dance. MASS COMMUNICATION 2014-15 REPORT Asmita The Asmita resource centre for women conducted a 20 hour course for the students of Mass Communication from 19 to 27 June 2014 to instill media values and child rights in the aspiring journalists. A week long intensive study was conducted to strengthen the understanding of how children’s right can generate news stories and features for print and broadcast media. Many activities such as handout reading, group discussion, seminars and assignments were conducted to develop interest and curiosity in the young minds. The facilitators Pallavi, Shilpa and Srinidhi created a learning environment which brought in a drastic change on the thought process of the students. Apart from child and media rights, the course also dealt with the empowerment of women on an international platform through various UN organizations. To put it in a nut shell, it was an experience worth enduring. Every year the department conducts two national level fests. The first is ‘LENZCAPE’ which is an annual national level photography festival which sees active participation from various colleges across the country. It also witnesses sessions by the experts in the field of photography. The second fest is ‘INFOCUS’, an annual national level film festival which again sees a lot of participation from the students all over the country. This also witnesses screenings of various short films, documentaries, public service messages etc. LenZcape Celebrating World Photography Day on 19 August, Department of Mass Communication, conducted a photography event, LenZcape on 20th and 21st of August. This competition was a huge platform for interaction with like – minded people in the industry. This year we had two themes, ‘Vintage’ and ‘Decisive Moment’. Apart from the competition, we had seminars by Mr. Mayank Austen Soofi, a photographer and a writer for various newspapers. Another guest, Mr. Ritam Banerjee spoke about “Ethics in Photography”. He is a photographer for Getty images and many other newspapers across the world. We also had, Mr. Satya Prabhu the photographer from Hyderabad. He took a session on “Ad Photography and careers in Advertising and Photography” and was the main judge of the competition. 256 – Shades The 256 SHADES – a Film Club is an initiative taken up by the department of Mass Communication with an intention to spread the culture of watching cinema and understanding the historical, cultural and artistic significance of the medium on people across the globe. The film club works with a structure that involves screening, discussion and critiquing. The primary theme of the club is a retrospective on directors who have had a significant role to play in the evolution of world cinema. HLF The Department of Mass Communication collaborated for the publicity and coverage of the fifth edition of the Hyderabad Literary Fest 2015 held from 23 - 26 January 2015. The students of the department were responsible for the printing of the newsletter on the festival, the audio visual coverage of the events as well as a blog on the HLF event. Apart from the regular classes the students are exposed to professional world outside by field visits to various media houses and the lectures and sessions conducted by experts in the field of news media, cinema, P.R, advertising etc. The Department also proposes a field visit to Doordarshan as part of their curriculum for understanding of the working of an actual television station. As regards the individual achievements, Mr. Khaja Azizuddin has successfully qualified the National Eligibility Test (NET) conducted in June 2014 for the subject Mass Communication and Journalism. The academic year 2014 – 2015 witness some of the best name in the industry comes to Loyola Academy to give Guest Lectures to the students of Mass Communication. To begin with Mr. Mohit Garg from Satyajit Ray Film and Television Institute, Kolkata has been teaching the department since the last one year. He has been the faculty at FTII Pune and Annapurna School of Film and Media, Hyderabad. He is presently teaching Video Editing for the students of second year. Ms. Shubhangi Singh is an alumni of FTII Pune and has taught photography and the basics of video to the students of second year for ten weeks. Mr. Shubhadeep Sengupta is also a graduate from Satyajit Ray Film and Television Institute, Kolkata who works as a sound engineer and designer for films. He taught live sound recording and post production of sound for the students of second year.