BDV-E780W: PRODUCT INFORMATION DOCUMENT

MODELS (FAMILY-IN STEP UP ORDER) BDV-E780W

ALTERNATE NAME(S) ®smart 3D Blu-ray Disc™ Home Theater System – BDV-E780W Sony® smart 3D Blu-ray Disc™ Home Theater System with wireless rear speakers BDV-E780W Sony® smart 3D Blu-ray Disc™ Home Theater System with Wi-Fi® and wireless rear speakers – BDV-E780W 5.1 Channel Sony®smart 3D Blu-ray Disc™ Home Theater System with wireless rear speakers – BDV-E780W 5.1 Channel Sony®smart 3D Blu-ray Disc™ Home Theater System with Wi-Fi® and wireless rear speakers – BDV-E780W

CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Blu-ray Disc™ smart Player Home Entertainment System

SONY® CAMPAIGN MANTRA make.believe (make-dot-believe): Anything you can imagine you can make real.

PRODUCT CAMPAIGN MESSAGE Not all smart devices are created equal. With Sony, you get instant access to thousands of hit movies, TV shows, music choices, online videos and games.1 You also get new apps delivered to you automatically, so your selection is never outdated and you are always connected to the best entertainment. An iPhone® / Android™ smartphone app makes it simple to connect, search and discover.2 Watching what you want, when you want to watch it has never been so easy or fun. Now that’s television redefined.

CATEGORY MESSAGE

TARGET INFORMATION: This product is for customers looking for an integrated Blu-ray Disc™ Home Theater solution. (WHO IS THIS PRODUCT FOR?) They are looking for a 5.1 audio solution for Blu-ray Discs (and ) as well as wireless IP connectivity and wireless surround sound. The customer for this product appreciates quality audio as well as simplicity in set-up and control, making the step-up features of improved speaker drivers, a universal remote control and 2 HDMI inputs very appealing. This model will also appeal to consumers who want 3D support, either to pair with a new 3D TV or to future- proof their BD purchase. COMPETITIVE FEATURES: 1. Built-in WiFi (WHAT ARE THE SONY UNIQUE 2. Wireless rear speakers FEATURES/ TECHNOLOGIES) 3. HDMI input (2x) 4. Internet Video Streaming 5. Mobile App support (iPhone/iPod touch &Android phone compatibility) 6. Multi-room Music with PartyStreaming 7. Better front speakers and subwoofer 8. Wide Speaker technology LINE-UP FEATURES: The step-up features on the BDV-E780W from the BDV-E580 are: (HOW THIS FITS IN OUR PRODUCT 1. Wireless rear speakers LINE-UP) 2. Universal remote control 3. Better front speakers & subwoofer

ADVERTISING COPY HIGHLIGHT PRODUCTBENEFIT AND/OR FEATURE MESSAGE.

BDV-E780W 1 25 Words Watch Blu-ray Disc™ movies and immerse yourself in powerful 5.1 channel HD surround sound with (48 words ) the integrated Sony® smart 3D Blu-ray Disc Home Theater System - BDV-E780W.2Stream a wide selection of online entertainment3plus enjoy the convenience of wireless rear speakers, 2 HDMI™ inputs, and a universal remote control. Legal footnotes for 25 word ad 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. copy (min. 8point font) 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 50 Words Watch Full HD 1080p Blu-ray Disc™ movies and immerse yourself in powerful 5.1 channel HD (74words) surround sound with the integrated Sony®smart 3D Blu-ray Disc™ Home Theater System- BDV- E780W.1,2Wirelessly stream movies, TV episodes, music and live sports events from Netflix®, YouTube™, HuluPlus™, Pandora®, and more.3 Plus enjoy the convenience of wireless rear speakers, 2 HDMI™ inputs, and a universal remote. This incredible system combines premium sound with the convenience of easy connectivity and control. Legal footnotes for 50 word ad 1. 1080p playback requires HDMI™ cable (sold separately) and HDTV with equivalent display capability. copy (min. 8point font) 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 100 Words Watch Full HD 1080p Blu-ray Disc™ movies and immerse yourself in powerful 5.1 channel HD (112 words ) surround sound with the integrated Sony®smart 3D Blu-ray Disc™ Home Theater System - BDV- E780W.1,2Wirelessly stream movies, TV episodes, music and live sports events from Netflix®, YouTube™, HuluPlus™, Pandora®, and more.3Or play your favorite music, videos, and photos from your iPod®/iPhone® using the included dock.5 You can even turn your iPhone®, iPad® or compatible Android™ phone into a versatile remote control with search functionality by downloading the free “Media remote” app.6Featuring wireless rear speakers, 2 HDMI™ inputs, and a universal remote control this incredible system combines premium sound with the convenience of easy connectivity and control. Legal Footnotes for 100 word copy 1. 1080p playback requires HDMI™ cable (sold separately) and HDTV with equivalent display capability. (min. 8 pt font) 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 5. iPod® support limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod touch® players. 6. Application must be downloaded from the iTunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an 802.11 access point (802.11n recommended). Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. (min. 8 pt font) Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.Sony, , S-AIR, make.believe, their respective logos and the Full HD 1080p logo are trademarks of Sony. Blu- ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.

FACT TAG BULLETS (55 CHARACTERS) KEY SELLING POINTS IN ORDER OF PRIORITY.MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS)

1. 1000 watt 5.1 channel surround sound (167Wx5+165W)12 2. Internet streaming: Netflix®, YouTube™, Pandora® & more3 3. Built-in Wi-Fi® and Wireless Rear Speakers 4. 2x HDMI™ inputswith 3D pass-through support

BDV-E780W 2 5. Includes iPod®/iPhone® dock (video, music and photos)6 6. Multi-room Music with PartyStreaming7 7. Universal Remote: easy control of connected devices 8. Premium 2-way speakers with powerful subwoofer 9. App for iPhone®/iPad® & Android™ phones6 10. Blu-ray 3D™ playback capability2,4 11. Share what you’re watching with your friends with Socialize™ 12. Plays music, photos and video via front USB slot13 13. DLNA® wireless streaming of photos, videos and music8 14. Dolby® True-HD and dts® HD Enhanced Audio Codecs11 Legal Footnotes 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. (min. 8 pt font) 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 5. iPod® support limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod touch® players. 6. Application must be downloaded from the iTunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an 802.11 access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 or SA-NS300), sold separately. Wireless audio streaming requires wireless 802.11 home network. 8. DLNA streaming requires a home network with an 802.11 access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 11. Requires HDMI™ cable (sold separately). 12. Measurements at 3 Ohms, 80Hz – 1 kHz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner’s Manual for compatibility. Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is (min. 8 pt font) prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary.Sony, BRAVIA, S-AIR, make.believe, their respective logos and the Full HD 1080p logo are trademarks of Sony. Blu-ray Disc is a trademark. iPod and iPod touch are trademarks of Apple Computers, Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners.

KEY FEATURE COPY MUST BE SELECTED AND COPIED FROM GLOSSARY OF TERMS

FEATURE HEADLINE FEATURE DESCRIPTION (35 CHARACTERS) (250 CHARACTERS) Sony Internet TV Instantly stream a wide variety of online movies, videos, TV shows, music, and live sports from Netflix®, YouTube™, HuluPlus™, Pandora®, and more.3 Built-In Wi-Fi® Easily connect to the internet through your home's wireless broadband network.

Wireless Rear Speakers Enjoy 5.1 channel surround sound without running wires across the room to the rear speakers.

1000 Watts for powerful sound Hear everything with incredible impact. The system delivers 1000 Watts total power (165 Watts x 5 +175 Watts).12 Premium 2 way Speaker Enjoy outstanding sound with premium speakers that deliver better highs and lows using high- quality tweeters and woofers. Uniquely designed to provide a wider “sweet spot”, even when you’re watching with the whole family everyone will enjoy great sound. 2x HDMI™ inputs with 3D pass- Connect two HD sources via HDMI™ and easily switch between them.Enjoy 3D Blu-ray Disc™ thru movies, video games and other 3D content with compatible players and HDTVs. Fast and easy, HDMI connections combine the quality of pure digital-to-digital signal transfer with the simplicity of a

BDV-E780W 3 single connection for audio, video and control.1,2,4

3D Blu-ray Disc™ Full HD Enjoy 3D Blu-ray Disc™ movies in Full HD 1080p. Also supports standard Blu-ray Disc movies in 1080p playback high definition, upscales DVDs to near HD quality, and plays CDs for a complete entertainment experience.1,2,4,10 Universal Remote Control connected products with one remote. A simple, intuitive on-screen set-up quickly guides you through programming the remote. iPhone®/iPad® and Android™ Download the free “Media remote” app to your iPhone®, iPad® or compatible Android™ phone and phone Remote Control turn it into a versatile remote. In addition to basic remote functions and a full Qwerty keyboard, this remote app also lets you search for more information about the movies you are watching on YouTube™ and Wikipedia® and allows you to share information with your friends via Twitter™. 7,9 iPod®/iPhone® dock Instantly enjoy your iPod® or iPhone® music, videos and pictures through the included dock.5

USB Input Share your videos or photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device.13 Share Personal Entertainment Wirelessly connect to your PC to stream music, videos and photos to your Blu-ray Disc™ home (DLNA®) theater system.8 Socialize™ Socialize™ feature allows you to post a message to Facebook or send a Tweet to Twitter so you can share information about the Internet videos and music that you’re enjoying on your Sony Blu-ray Disc™ player. Multi-room Music with Wirelessly stream music throughout the home to compatible Sony® Network speakers.7 PartyStreaming Dolby® True-HD and dts® HD Take advantage of the latest and best in Blu-ray Disc™ sound tracks with these enhanced surround codecs sound audio codecs.11 1. 1080p playback requires HDMI™ cable (sold separately) and HDTV with equivalent display capability. 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. Legal Footnotes 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. (min. 8 pt font) Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod touch® players. 6. Application must be downloaded from the iTunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an 802.11 access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 orSA-NS300), sold separately. Wireless audio streaming requires wireless 802.11 home network. 8. DLNA streaming requires a home network with an 802.11 access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 9. Requires Internet connectivity. Some disc titles may not be supported by the Gracenote™ service. 10. Upscaling requires HDTV with HDMI™ cable (sold separately) and equivalent display capability. Upscaled image quality will vary. 11. Dolby® TrueHD and dts®-HD Master Audio decoding requires HDMI™ cable and receiver with HDMI input and LPCM capabilities (both sold separately). 12. Measurements at 3 Ohms, 80Hz – 1 kHz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner’s Manual for compatibility. Copyright/Trademarks © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. (min. 8 pt font) Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary. Sony, BRAVIA, S-AIR, make.believe, their respective logos and the Full HD 1080p logo are trademarks of Sony. Blu- ray Disc is a trademark. iPod and iPod touch are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners.

BDV-E780W 4

Content Partner Logos: When appropriate, as many logos as possible should be included. Ranking: -Yellow: 1st priority—ALWAYS try to use. -Blue: 2nd priority—Use when space allows up to 10 logos. -No color: 3rd priority—use when space allows more than 10 logos. Netflix Flixster FearNet uStudio YouTube Crackle Ford Models Videocast Pandora BlipTV GolfLink Wired HuluPlus Howcast Inside Berlin Philharmonic Qriocity VOD eHow Livestrong uStudio Vudu Concierge Podcasts Videocast CinemaNow Daily Motion Pongalo MyPlay NPR Singing Fool Slacker Dr. Oz Style Amazon VOD Epicurious Tara Stiles

Other Logos: FullHD 1080p Blu-ray Blu-ray 3D Sony 3D World Wi-Fi PartyStreaming Made for iPod iPhone/iPod touch Android QuickStart& Loading DLNA Gracenote BRAVIA Internet Video HDMI

LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES

COPYRIGHT © 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications are subject to change without notice. Non-metric weights and measures are approximate and may vary. TRADEMARK Sony, BRAVIA, S-AIR, make.believe, their respective logos and the Full HD 1080p logo are trademarks of Sony. Blu-ray Disc is a trademark. iPod and iPod touch are trademarks of Apple Computers, Inc.HDMI is a trademark of HDMI Licensing LLC.Dolby is a trademark of Dolby Laboratories. dts is a trademark of DTS, Inc. All other trademarks are trademarks of their respective owners.

Master Footnote list: 1. 1080p playback requires HDMI™ cable (sold separately) and HDTV with equivalent display capability.

BDV-E780W 5 2. Certain circumstances may limit/prevent Blu-ray Disc™ media playback. 3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD content). Video quality and picture size vary. Content provided subject to change. Premium content may require additional fees or a paid subscription. Wireless connectivity requires a home network with an 802.11 access point (802.11n recommended). 4. 3D viewing requires 3D content, 3D HDTV, a high speed HDMI™ cable (supporting at least 10.2 Gbps) connection, and other 3D accessories (including 3D glasses). 5. iPod® supported limited to the following players: iPod nano® 2nd, 3rd, 4th, and 5th generations, iPod classic®, and iPod touch® players. 6. Application must be downloaded from the iTunes application store or Android Market application store. Check Android Market from your device for compatibility. Requires that the Blu-ray Disc Player and remote device be connected to the same wireless network with the remote device connected through an 802.11 access point (802.11n recommended). 7. Requires Sony Network speakers (SA-NS400 or SA-NS300), sold separately. Wireless audio streaming requires wireless 802.11 home network. 8. DLNA streaming requires a home network with an 802.11 access point (802.11n recommended) and content stored on a DLNA compliant PC or server. 9. Requires Internet connectivity. Some disc titles may not be supported by the Gracenote™ service. 10. Upscaling requires HDTV with HDMI™ cable (sold separately) and equivalent display capability. Upscaled image quality will vary. 11. Requires HDMI™ cable (sold separately). 12. Measurements at 3 Ohms, 80Hz – 1 kHz with a THD of 1%. 13. Not all USB devices are supported. Please check Owner’s Manual for compatibility.

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