SPONSOR BROCHURE

12th Annual

LA JOLLA CONCOURS D’ELEGANCE AND THE LA JOLLA MOTOR CLASSIC AT THE CONCOURS

WORLD CLASS , WORLD CLASS EXPERIENCE. April 8 – 10, 2016 CELEBRATING FRENCH CURVES

PRESENTED BY LA JOLLA HISTORICAL SOCIETY 11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE WELCOME& THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS PRESENTED BY LA JOLLA HISTORICAL SOCIETY 12th Annual

Founded in 1963, the La Jolla Historical Society is a champion for La Jolla’s heritage by discovering, collecting and preserving the community’s historical documentation, artifacts, sites and structures. The Society is committed to increasing the community’s awareness and LA JOLLA COVE The La Jolla Historical Society was the final stop of the 2011 La Jolla Motor Car Classic Tour, appreciation of its heritage by providing access to and interpretation of its sponsored by Ferrari Maserati of San Diego. collection for the public and presenting educational programs for all ages. THE JEWEL & The Society is a 501(c)(3) nonprofit organization with more than 800 members. The Society owns three historic buildings on the site of what THE CONCOURS was once the estate of famous philanthropist Ellen Browning Scripps, including the historic 1904 Wisteria Cottage, a 1909 beach cottage that It is fitting that when translated into Spanish, La Jolla means “the serves as the Society’s offices and public research, and the adjacent 1894 jewel,” because La Jolla truly is the diamond of the West Coast. La carriage house. The Society is in the final stages of a multi-million-dollar Jolla has become the embodiment of luxury, class and style in San capital campaign to raise funds to restore the historic property for public Diego. The chic allure of La Jolla’s avenues has drawn the finest exhibitions, educational programs, gift shop, research facilities, modern automobiles to this coastal town for the past eleven years at the archives storage and offices. La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at . the Concours. GIVING BACK The La Jolla Concours d’Elegance features various types of THE MONARCH SCHOOL PROJECT fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, Woodies, 50’s classics, American sports cars (with a salute to GM on their 100th The Monarch School provides an accredited anniversary), and the automobiles of Carroll Shelby. Spectators education to homeless and at-risk children, from all over the nation come to the breathtaking shores of La Jolla while also caring for their basic needs such as to view their favorite classics. As the La Jolla Concours d’Elegance healthcare, food, clothing and personal hygiene. The project was formed as a rolls into its twelfth year, it will be Celebrating French Curves. California not-for-profit corporation to fund renovations, furniture and fixtures. We hope once again that if diamonds are forever, then cars are This unique public school serves students in grades K-12 who have been timeless. impacted by homelessness, providing them with an accredited education and an after school program, as well as basic necessities such as medical and dental care, food and clothing, hygiene kits, transportation, and family assistance. Currently there are more than 15,870 homeless students in our county, according to San Diego County School Districts. Monarch students live in shelters, motels, single room occupancy housing, double- or tripled-up with other families in small apartments, in campsites, cars, or on the streets.

2 • Presented by La Jolla Historical Society April 10 - 12, 2015 • 3 11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

Concours d’Elegance. According to Webster, “Concours” comes from the French, and means “a crowd or confluence of things; also a park promenade.” The term conjures up romantic visions of beautiful women in haute couture in a park-like setting surrounded by sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and sculpture, and later, by the finest automotive art.

photo credit: Rudy Vaca Rudy credit: photo Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry, combined with grandeur, became the prevailing spirit of the Concours d’Elegance. Originating in the late 17th century, the early Concours was a leisurely social affair where light-hearted competitions among coaches and fashions were rewarded with rosettes, wine and champagne. As coaches and carriages segued into automobiles in the late 19th century, the competitions became more defined. By the mid 1920s, no society season on the French Riviera was complete without a variety of organized Concours events. CONCOURS D’ELEGANCE A BRIEF HISTORY As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the perils of world war, we find the demise of the Concours as it gave way to the bare survival of nations. Once the free world was able to right itself and move beyond subsistence, it was the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who in 1950 created what was to become the grandfather of all post-war Concours—Pebble Beach.

So, what for centuries had been a European staple has become a true international tradition. It pays homage to its French roots by its very name, and is patterned by the defined structure of judging rules. We wish to acknowledge and thank all of our past and present sponsors who have supported the La Jolla Historical Society in hosting such a first- class event. The La Jolla Concours d’Elegance today gives our competitors and spectators the opportunity to share this time-honored tradition. Enjoy!

4 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 5 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

G. MICHAEL DORVILLIER NIGEL MATTHEWS CHAIRMAN, LA JOLLA CONCOURS D’ELEGANCE CHIEF JUDGE The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2016 La Jolla Originally from Oxfordshire, England. Nigel has enjoyed the past 39 years living in Vancouver, Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and British Columbia where he worked as a red seal designation licensed automotive technician Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate and member of the Guild of Master Craftsmen. collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. The past 19 years of his 37 year automotive career has been in the classic and exotic car He graduated from the University of New Hampshire in 1989 and relocated to Southern California insurance Industry as a specialty vehicle damage appraiser, underwriter, and ten years as to start his professional career. He lives in La Jolla and is the father of two wonderful children, the Administrator of the British Columbia provincial government collector and vintage vehicle licensing and insurance programs. Madeline and Blake. He has judged at most of the major Concours throughout North America for the past ten years and has written a weekly column in The Canadian Press for the past twelve years HARRY CLARK and also written for a number of magazines. VICE CHAIRMAN, LA JOLLA CONCOURS D’ELEGANCE He is currently the Director of Sales and Marketing for Hagerty Canada and Historic Vehicle He was honored to be elected and serve for two terms on the National Board of Directors of Association Manager for Canada and F.I.V.A Scrutineer, having joined the company in 2010. the Classic Car Club of America (CCCA). As a National Board member, Harry was one of three members that was selected to judge the Preservation Class automobiles. He was also active in the development of the processes for judging Preservation Classes. Harry is a Master Judge with the CCCA. As a CCCA Master Judge, he has participated as the Chief Class Judge at concours events throughout North America. For ten years Harry was responsible for the Pebble Beach Concours awards ceremony as the “Ramp Guy”. He was also an active member of the board and ED GILBERTSON is presently on the steering committee for the Dana Point Concours. He was also responsible HONORARY CHIEF JUDGE for the development of the children’s judging program for Packard’s International which is still actively used today. The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief Judge for the fourth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach For over twenty years he has participated at the top levels of the Classic Car hobby. He has a Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16 special affinity to CCCA Full Classics and has collected and enjoyed marques such as Packard, years. Rolls-Royce, Bentley, Bugatti, Alfa Romeo, Pierce Arrow and Cadillac. His classics have been Mr. Gilbertson has been actively involved in concours judging for 37 years and is a noted shown at the Pebble Beach Concours, at the Amelia Island Concours, and about over a dozen authority on judging procedures, proper preservation, and correct restoration. He is also Chief other concours events throughout North America. Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief HEATH FOX Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed EXECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETY FF40 show in Brussels, among many others. He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served graduate of the Getty Leadership Institute and the Harvard Business School executive education as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; is a member of many other car clubs. Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.

6 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 7 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

LA JOLLA CONCOURS D’ELEGANCE 2015 SPECIALTY WINNERS KEITH MARTIN EMCEE

La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith Martin as emcee of this year’s show. “In 2012 the event raised it’s bar significantly. It has all the requisite pieces in place to move up the ladder of nationally known concours. The setting is spectacular, almost Pebble Beach-esque,” says Keith.

In addition to being the founder and publisher of the monthly Market and Corvette Market magazines, Martin’s columns on collecting and reviewing of exotic cars have appeared in The New York Times, Automobile, AutoWeek, Road & Track and other publications. His Keith Martin on Collecting series, published by Motorbooks International, includes books on Ferrari, Jaguar, Alfa Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two editions of Keith Martin’s Guide to Car Collecting.

In 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the BEST IN SHOW MOST OUTSTANDING POST-WAR Collector Car Price Tracker, the first real-time collector car price guide in the world. On television, Martin’s most recent show is What’s My Car Worth, now showing on the Velocity channel (formerly 1937 Peugeot Darlmat Cabriolet 1967 Rolls-Royce Phantom V Landaulet State Discovery HD Theater). For eleven years, he was an analyst at the Barrett-Jackson auction for Speed Peter Mullin John Ellison Jr., Calumet Collection Channel. Known for his incisive knowledge of collector cars coupled with a warm sense of humor, Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse Italiano and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward Herrmann, of the Kirkland Concours, in Washington.

SCOTT JACOBS POSTER ARTIST

The Harley-Davidson or classic collectible car stands proud with the sun reflecting in its polished chrome. Every detail is perfection, right down to the reflections. Admirers are often surprised to discover that the image before them is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the first officially licensed Harley-Davidson artist and still proudly holds that honor. Added to that list are: Chevrolet, Ford, Mattel, Marilyn Monroe Estates and Elvis Presley Enterprises.

Scott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he had saved from working odd jobs. At 21, Scott had the cash and customer base to open Reflections On Canvas Gallery in Westfield, N.J., a gallery that met with much success. Scott’s images can be seen on MOST OUTSTANDING PRE-WAR CHAIRMAN’S AWARD a variety of objects from limited editions graphics to Franklin Mint Collector plates, coffee mugs, beach 1925 Rolls-Royce Silver Ghost Piccadilly 1925 Rolls-Royce Phantom I Aerodynamic towels, clocks and many others. 2010 saw the release of his second book, The Art of Scott Jacobs - Aaron and Valerie Weiss The Margie and Robert E. Petersen Collection The Complete Works.

8 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 9 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

12th Annual

BENEFITING THE LA JOLLA HISTORICAL SOCIETY AND THE MONARCH SCHOOL

10 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 11 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

2016 SPONSORSHIP MENU TITLE SPONSORSHIP BRANDING OPPORTUNITIES – $75,000 TITLE SPONSORSHIP $75,000

PRESENTING SPONSORSHIP $35,000 DISPLAY/SIGNAGE ADVERTISING PREMIER SPONSORSHIP $15,000 yy 10’ x 10’ exhibit booth at yy Ticket booth yy Banner ad/link on LaJollaConcours.com home page premier location and space to yy Truss arches yy Full page ad in the program on the back cover display 3 vehicles See additional pages for the following sponsorships: yy Towers yy Two TV spots promoting the La Jolla Concours, dates TBD yy Banner in Exhibit Area yy VIP area yy Present “Best in Show” award yy Main entrance VIP HOSPITALITY AREA SPONSORSHIP $20,000 yy La Jolla Concours d’Elegance yy Thirty, 15-second radio commercials yy Feature position on all yy 3” x 3” ad on the click-and-print on-line ticket RESTORER SPONSORSHIP $15,000 yy La Jolla Motor Car Classic signage listing multiple yy Two email blasts with your ad and choice of message sponsors yy Main Stage Banner CAR DEALERSHIP SPONSORSHIP $15,000 yy Company logo in most Concours advertisements in magazines such as, but LOGO RECOGNITION not limited to: $15,000 FRIDAY NIGHT CONTEMPORARY CLASSIC COCKTAIL PARTY • Sports Car Market yy Top tier logo placement $15,000 • Hemmings Motor News MOTOR CAR CLASSIC SPONSORSHIP yy LED screen on main stage • Finish Line Magazine (Petersen Museum) TOUR D’ELEGANCE SPONSORSHIP $15,000 yy Car placards • Bulletin (Classic Car Club newsletter) yy Tour and Concours ribbons • Ranch & Coast Magazine DRIVE & RIDE SPONSORSHIP $15,000 yy Event ticket • Riviera Magazine SATURDAY EVENING VIP RECEPTION SPONSORSHIP $15,000 yy Flyers and posters  • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe yy Confirmation and welcome emails to registrants SUNDAY VIP RECEPTION SPONSORSHIP $10,000 Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe yy Credentials Review, Del Mar Village Voice, and Carmel Valley News MAIN STAGE SPONSORSHIP $10,000 TROPHY SPONSORSHIP $10,000 JUDGES SPONSORSHIP $10,000 VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS TOUR D’ELEGANCE LUNCH SPONSORSHIP $10,000 yy Logo on the reception invitation to all sponsors, media and car entrants yy 10 tickets to the Friday Night Contemporary Classic Cocktail Party $5,000 MOTORCYCLE CLASS SPONSORSHIP yy 20 tickets to the exclusive Saturday evening VIP reception VALET SPONSORSHIP $5,000 yy 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance yy Opportunity to address the crowd at the reception and Tour d’Elegance lunch EMCEE SPONSORSHIP $5,000 yy Company logo incorporated on the window decals for each tour entrant ON-LINE TICKET SPONSORSHIP $5,000 yy 4 car entries in the Tour d’Elegance which includes 1 passenger per car entry TECHNOLOGY SPONSORSHIP $5,000 yy Feature promotional products or materials in goodie bags yy 10’ x 20’ VIP Hospitality Lounge VIP HOSPITALITY SUITE $4,900 | 12 AVAILABLE • 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) PLATINUM EVENT SPONSORSHIP $3,500 | 6 AVAILABLE • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40 PHOTOGRAPHY SPONSORSHIP $2,500 yy 10 staff credentials TOUR D’ELEGANCE BREAKFAST SPONSORSHIP $2,500 yy First right of refusal for the 2017 La Jolla Concours d’Elegance Title Sponsorship TOUR D’ELEGANCE GIFT SPONSORSHIP $2,500 CAR GIVE-AWAY SPONSORSHIP In-Kind HOTEL PARTNERS In-Kind 12 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 13 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

PRESENTING SPONSOR PREMIER SPONSOR BRANDING OPPORTUNITIES – $ 35,000 BRANDING OPPORTUNITIES – $15,000

DISPLAY/SIGNAGE ADVERTISING DISPLAY/SIGNAGE ADVERTISING yy 10’ x 10’ exhibit booth at premier location and space to yy Banner ad/link on LaJollaConcours.com home page yy 10’ x 20’ exhibit booth at premier location with a courtyard and space to yy Banner ad/link on LaJollaConcours.com home page display 2 vehicles display 2 vehicles (Opportunity to bring in outside catering however, no yy Full page ad in the program yy Full page ad in the program yy Banner in Exhibit Area outside alcohol may be brought in) yy Main entrance yy One TV spot promoting the La Jolla Concours, dates TBD yy Present “Specialty” award yy Banner in Exhibit Area yy Feature position on all signage listing multiple sponsors yy Present “Reserved Best in Show” award yy One email blast with your ad and choice of message yy Main entrance yy Ticket booth yy One email blast with your ad and choice of message yy Company logo in most Concours advertisements in magazines yy Truss arches yy Feature position on all signage listing multiple sponsors yy Company logo in most Concours advertisements in magazines such such as, but not limited to: yy Towers as, but not limited to: yy Truss arches • Sports Car Market yy VIP area • Sports Car Market yy Towers yy La Jolla Concours d’Elegance • Hemmings Motor News yy VIP area yy La Jolla Motor Car Classic • Hemmings Motor News • Finish Line Magazine (Petersen Museum) yy La Jolla Concours d’Elegance yy Main Stage Banner • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) yy La Jolla Motor Car Classic • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine yy Main Stage Banner LOGO RECOGNITION • Ranch & Coast Magazine • Riviera Magazine • Riviera Magazine  • SD Suburban News, La Jolla Light, Del Mar Times, Rancho yy First tier logo recognition  • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa LOGO RECOGNITION Santa Fe Record, Carmel Valley Leader, Solana Beach Sun yy LED screen on main stage Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley yy Car placards Santa Fe Review, Del Mar Village Voice, and Carmel Valley News yy Second tier logo recognition News yy Flyers and posters yy LED screen on main stage yy Confirmation and welcome emails to registrants yy Credentials yy Flyers and posters yy Confirmation and welcome emails to registrants yy Listing below title and presenting sponsors on VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS pre-event press releases yy Logo on the reception invitation to all sponsors, media and car entrants yy 6 tickets to the Friday Night Contemporary Classic Cocktail Party VIP RECEPTIONS | TOUR D’ELEGANCE | CONCOURS yy 12 tickets to the exclusive Saturday evening VIP reception yy Logo on the reception invitation to all sponsors, media, and car entrants yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance yy 2 tickets to the Friday Night Contemporary Classic Cocktail Party yy 2 car entries in the Tour d’Elegance which includes 1 passenger per car entry yy 8 tickets to the exclusive Saturday evening VIP reception yy Feature promotional products or materials in goodie bags yy 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance yy 10’ x 20’ VIP Hospitality Suite yy 1 car entry in the Tour d’Elegance which includes 1 passenger per car entry • 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) yy Feature promotional products or materials in goodie bags • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge yy 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage • Mediterranean catering package for 40 yy 6 staff credentials yy 8 staff credentials yy First right of refusal for the 2017 La Jolla Concours d’Elegance Premier Sponsorship yy First right of refusal for the 2017 La Jolla Concours d’Elegance Presenting Sponsorship

14 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 15 CONTEMPORARY CLASSIC COCKTAIL PARTY LA JOLLA CONCOURS TOUR D’ELEGANCE

16 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 17 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

EXCLUSIVE SATURDAY EVENING VIP RECEPTION 12th Annual

DEMOGRAPHICS

CAR OWNERSHIP GARAGE SPACES EVENT PARTICIPATION OUR AVERAGE EXHIBITOR COLLECTOR CARS OWNED OUR AVERAGE EXHIBITOR HAS • 20,000 people (approx.) attend OWNS 9 AUTOMOBILES: • 44% European Sports/GT STORAGE FACILITIES / GARAGE the La Jolla Concours d’ Elegance • 24% American Sports/GT SPACE FOR NINE VEHICLES AT and the La Jolla Motor Car Classic at the Cove • 3 COLLECTOR CARS • 17% Classic/Touring SEVERAL LOCATIONS • 3 HISTORIC RACE CARS • 12% Prewar • 64% exhibit their cars at concours • 3 STREET/FAMILY CARS • 98% have, on average, a 4-car & classic car shows garage at their primary residence FAMILY CARS OWNED • 51% maintain one or more • 26% Luxury/High • 17% participate in touring rallies collector car insurance policies • 28% have, on average, a 5-car Performance garage at a secondary residence • 25.2% SUV • 40% plan to buy a new race or • 22.3% Sports Car collector car in the coming year • 31% have, on average, an 11-car • 19.4% Pickup/ storage facility elsewhere • 4.4% Exotic Car

PERSONAL INCOME TRAVEL SPENDING • Age: • Average Household is over • Travel Time to Work • Number of Vehicles Per Household 20% - 25 to 39 Years Old $205,000 30.13% - Travel Time Less than 15 Min 2 Vehicles 41.29% 30% - 40 to 64 Years Old 48.73% - Travel Time 15-29 Min 3 Vehicles 13.99% 19% - 65 Years Old or Over Of Households over $205,000 per year, 17.21% - Travel Time 30-59 Min 60% have income of $100,000 to This is one of the wealthiest 85.72% Married Family Household $500,000 • Mode of Transportation neighborhoods in the United States. 73.83% - Personal Vehicle Residents are older, married couples, • Home Ownership 10% have an income in excess of and cosmopolitan. They drive luxury cars and visit museums. 61% Owner Occupied $500,000/yr • Business & Vacation Travel 30% travel more than 21 days per They rank highest on most consumer • Median Housing Price: $1,285,000 • Average net worth exceeds year on business expenditures with families being married 24.99% - Valued $500,000-$749,999 $2 million 45% travel more than 21 days per couples in their peak earning years. This 28.50% - Valued $750,000-$999,999 45% net worth of $1-$4 million year for pleasure highly educated type is the top-ranked 23.18% - Valued More than $1,000,000 15% net worth of $4-$10 million+ 45% purchase more than 21 days per group for investments, drinking wine, year of hotel accommodations and invest in collections such as fine • Education watches, motorcycles scale models, 34.31% Completed Bachelors Degree fine art, antiques and automotive art to 35.56% Completed Graduate Degree La Jolla residents name a few. are in the Top One Percent economically

18 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 19 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

12th Annual

MEDIA OPPORTUNITIES In the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:

TELEVISION yy Pacific San Diego Magazine – (2) Full Page 4C, March & April Issues yy California Association of Sunbeam Tiger Owners – Forum listing yy Hemmings Blog – Large color photo with article and subscriber comments with photos yy Fox 5 yy Ranch and Coast Magazine – (2) Half Page, March & April Issues yy Hey Event – Event listing with link to website yy KUSI 9 yy San Diego Home/Garden – (1) Full Page 4C, April Issue yy Car Stories – Event listing with brief description, photo and link to page yy Highline Autos – Event article with graphic and link to website yy CW 6 yy Sports Car Market – Concours & Events Guide Supplement yy Car Stories – Best in Show post event feature with color photo yy Highline Autos – Instagram posts with photos DAY OF COVERAGE (2) Full Page, February & March Issues. (1) Full Page, April Issue yy Cars Yeah – Podcast interview with Chairman Michael Dorvillier yy Highline Autos – Full page editorial in March Issue and half page editorial yy CW 6, NBC 7, CBS 8 and KUSI 9 yy U-T Night&Day – (1) Full Page 4C, April 6th, 2015 yy Carshow Nationals – Event graphic in April calendar in May Issue yy Classic Car Club of America Southern Region – Event listing in calendar yy Hillbank USA – Event listing with information, photo and link to page EDITORIAL FEATURES IN PRINT & ONLINE RADIO COVERAGE yy Classic Cars – Article with photos yy Hillbank Motor Corporation – Event link in News & Offers yy 101 Things To Do San Diego – Article, event breakdown, logo, and graphics yy Easy 98.1, KiFM, KPRI, Jack FM, 760 AM, KGB, KOGO yy Classic Motorcycles – Facebook event photos yy Hilton La Jolla Torrey Pines – Event listing yy 101 Things To Do San Diego – Facebook event contest for tickets XTRA, KISS and STAR 94.1 yy Classic Showcase – Event feature with logo and description yy Hyman Ltd. Classic Cars – Event listing in calendar with details yy 101 Things to Do San Diego – Facebook posts promoting event yy Club VIP – Instagram event posts yy Issue – Program flipbook COLLATERAL MATERIALS yy 101 Things to Do San Diego – Graphic feature in newsletter yy Concours Dates – Full calendar listing with logo yy Joe Foty Real Estate – Article with photo and breakdown of events yy Calendar Notice yy 101 Things to Do San Diego – Twitter event posts yy Cruise 4 Kids – Event listing with description and photo yy John Straub – Event listing in Kar Kulture Kalendar yy Press Release yy 101 Things to Do San Diego – Website contest and event featured image yy CUR8EUR Online – Post event article with photos yy Just a Car Guy – Color photos and blog comments from event yy Press Release featuring Concours VIP Receptions yy Ace Magazine – Event listing with map yy CUR8EUR Online – Event article with breakdown of events, ticket yy Just a Car Guy – Color photos in blog posting yy Press Release featuring Award Winners yy Alfa Romeo Owners Club USA – Event feature in calendar with link to giveaway, photos and link to website yy Just My Ticket – Event description with link to website, graphic and photo yy Media Alert website yy Digital News Buzz – Event listing and link to NBC San Diego article yy KFMB – Listing in events calendar yy Event Posters yy Alfa Romeo Owners Club San Diego – Event listing in calendar of events yy Easy 98.1 – Brief event description, logo and link to purchase tickets yy KGB – Event contest giveaway for tickets yy Event Flyers yy Alliance – Event listing in “Antique, Old & Classic Car Show Calendar” yy Empress Hotel – Event article with breakdown of weekend yy KOGO – Event contest giveaway for tickets yy All Events – Event listing yy Event Tickets yy Estancia La Jolla – Event featured in calendar yy KPRI San Diego – Event article with logo yy American Collectors USA – Event photos yy Event Crazy – Article, photo and map with link to page yy KPRI San Diego – Event listed in San Diego Weekend Guide PRINT ADVERTISEMENTS yy Authentic Luxury Travel – Event article with photos and link to website yy Event Crazy – Article of Motor Car Classic with map and photo yy La Jolla.com – Event article with history, background, and call to purchase yy American Car Collector – (1) Full Page, March & April Issues yy Auto Gespot – Event listing yy Event Guide – Event listing tickets yy Dream Homes San Diego – (1) Full Page, March Issue yy Bergstrom’s Photography – Link to photo gallery yy Eventful – Event posting with description yy La Jolla Association – Call for volunteers with photo and link to website yy Finish Line Magazine – (1) Full Page 4C, Winter Issue yy Best Events – Event listing with photo and details yy Facebook – Event page with promo code and information yy La Jolla Blue Book – Event article with photo and description yy Highline Autos – (2) Full Page, February & March Issues yy Billionares Row La Jolla – Event posting in “April Happenings in La Jolla” yy Ferrari Chat – Blog comments of event yy La Jolla Blue Book – Event posting with details and photo yy La Jolla Light – (1) Half Page 4C, April 2nd, 2015 yy BMW Forum – Blog event comments yy Happen Stance – Twitter post with photo yy La Jolla Blue Book – Twitter posts yy Old Cars Weekly– (1) Half Page, March 26th, 2015 yy Bowden’s Autobody – Event photos yy Healthy Living and Travel – Event calendar listing with map and yy La Jolla Blogs – Event listing and description with link to page color photo

20 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 21 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

EDITORIAL FEATURES IN PRINT & ONLINE CONT’D yy Pure Financial – Event description with full color photo and link to website yy So Cal Beaches Magazine – Twitter posting of event video yy Vintage Motorsport – Event calendar listing with link to website yy La Jolla by the Sea – Event Information and photo yy Rally Ways – Event listing yy So Cal Beaches TV – Event video “Ferrari at 2015 La Jolla yy Where Event – Event posting with map and link to website Concours d’Elegance” yy La Jolla Concours – Event website yy Ranch & Coast Magazine – Article and photo yy Where Magazine – Event article in “10 San Diego Things To Do In April” yy So Cal Classic Car Club of America – Event listing in calendar of events yy La Jolla Historical Society – Event included in Annual Appeal yy Ranch & Coast Magazine – Event Facebook post with photo yy Wild At Work – Event contest for tickets yy So Cal Photo Opps – Event listing in blog and calendar yy La Jolla Light – Event description yy Ranch & Coast Magazine – Event Twitter post yy Yelp – Full event description with graphic, photos and link to page yy Southern California Life Magazine – Article with weekend of events yy La Jolla Light – Large color photos with article yy Rancho Santa Fe Motor Club & Storage – Mention of event in 1st Anniversary article breakdown ONLINE PROMOTIONS yy La Jolla Light – Listing, description and photo in trending news yy – User comments with link to website yy Speedster Owners – Posted in Events blog yy 101 Things To Do San Diego yy La Jollla Light – Twitter posts yy San Diego Auto Show – Twitter posting with photos yy Sports Car Market – Article “Sea Lions and SLs: The 11th Annual La Jolla Personalized landing page, 7 day home page scrolling banner ad on 101sandi- yy La Jolla Light – Link to event article Concours d’Elegance” by Keith Martin ego.com, Social media postings, promotions prior and during events, online yy San Diego Beaches and Adventures – Event listing with photo yy La Jolla Luxury Real Estate Blog – Event listing with brief description yy Sports Car Market – Article “Meet the SCM Gang at La Jolla” event calendar listings and inclusion in e-newsletter. yy San Diego California Events – Event listing with logo yy Luxe Beat Magazine – Article with spotlight on car and photo yy Sports Car Market – Event mention in “Planning Out my Old Car Year” yy La Jolla Blue Book yy San Diego CityBeat – Event listing with details and map Dedicated profile page under visitor information category; social media support yy Man Tripping – Article with event description and photo Keith Martin’s Blog yy San Diego Firefighters Federal Credit Union – Event calendar listing and via Facebook, Twitter, LinkedIn & Google+; two articles on the La Jolla Blue yy Mark Krause Photography – Event photos yy Superformance – Event calendar listing brief description Book blog; calendar event listing and a web banner on the home page starting yy McLaren Newport Beach – Event listing with short description yy The Barnaby Chronicles – Video of event Monday, April 7th-Sunday, April 13 yy San Diego Magazine – Event listing and article yy Meals and Steals – Ticket promo yy The Barnaby Chronicles – Video of event “European Motorcars” yy La Jolla Village Merchants Association yy San Diego Reader – Event calendar listing with logo Banner ad on homepage, event featured with article, photos and information yy Mercedes Benz USA – Event listed in “Classic Car Events” yy The Bed and Breakfast Inn at La Jolla – Event listing on calendar yy San Diego Regional Group of the Club of America – Event on calendar section yy The Daniels Group – Event listing with photo yy Michelle Dystrka – Event listing in April calendar listed in March Newsletter with Save the Date and website yy Ranch & Coast Magazine yy Military Press – Event mention in April calendar yy SanDiego.org – Large color photo with details and link to website yy The Gellens – Event information and photo featured on blog “News” Digital advertising during March & thru event date: Two (2) Web site Towers ads standard placements and Editorial piece to run online on R&C’s Web site yy NBC Los Angeles – Link to article NBC San Diego “Dream Wheels: yy San Diego.org – Event calendar listing with logo and color photos and link to yy The Grande Colonial Hotel – Listing in events calendar La Jolla Concours d’Elegance” with photo website yy The Lotzof Group – Event posting in April calendar with link yy San Diego Home/Garden LJCDE Event Listings on www.sandiegohomegarden.com for one (1) month yy NBC San Diego – Article “Dream Wheels: La Jolla Concours d’Elegance” yy San Diego.org – Event listing in “Spring Festivals, Street Fairs, Car Shows yy The MG Cars Enthusiast’s Club – Blog posting prior to event. Includes image + hyperlink to LJCDE’s registration site – post featured in Worth The Drive with photo and More” yy The Motor Calendar – Event listing with poster graphic on 3/11/14. LJCDE ’14 post-coverage in SDHGL’s On the Scene (print and yy News Central – Event posting with photo and description yy San Diego.org – Event listing in “Spring Activities Bloom in San Diego” yy The Sole Purpose – Event video online) society pages; LJCDE ’14 video recap on website for one (1) full year. yy No Braking – Article with photo and details yy Scott Jacobs Studio – Event calendar listing yy The Wall Street Journal – Event mention in article “The Vintage Volkswagen yy Sports Car Market yy North County Sun – Event listing yy San Diego CW 6 – Event video “World class cars at La Jolla Concours Beetle Goes Electric” (2) banner ads on website 728 px x 90 px & 250 px x 250 px yy Octane – Editorial feature in June Issue d’Elegance” yy Times of San Diego – Event listing in article with brief description and link yy U~T San Diego yy O’ Gara Coach La Jolla – Facebook event posting yy San Diego Ville – Ticket contest with event description and graphic to website Skin/takeover web banners featured on March 31st-April 11th. Entertainment Newsletter Big Box on April 11th. DiscoverSD.com Big Box on March 31st-April yy Pacific San Diego – Event listing with prices and link to page yy San Gabriel Valley Region PCA – Event listing in April weekly update yy Tweet Tunnel – Event Twitter posts 11th. DiscoverSD.com Leader Board on March 31st-April 11th. yy Packards International Car Club – Event feature in newsletter with photo yy SD News – Full page article “What’s in a name? Find out at the 2015 yy USA Today – Event mention in “Classic Car Shows in San Diego” Concours d’Elegance” with photo yy Packards International Motor Car Club San Diego Region – Listing in 2015 yy UT Contests – Event ticket contest EMAIL BLASTS yy SD News – Event mention in article events calendar yy UT San Diego – Article with weekend breakdown, information and photo yy CUR8EUR – Inclusion in email blast yy Seagate Condo Rentals – Event listing in blog with graphic for Motor Car yy Panduvie – Event Instagram reposts with photos yy Venuelust – Event listing with large color photo yy Easy 98.1 / KiFM – Inclusion in at least one email blast per station promoting Classic and link to website yy Park West Gallery – Event article “Scott Jacobs paints Rolls-Royce for yy Views of La Jolla – Article with photos and link to website in the event to subscribers yy See California – Event listing in “California Concours Car Shows” charities” with photos “What’s Happening” yy Hagerty – Banner ad inclusion in eNewsletter yy See California – Event posting with color photo yy Petersen Automotive Museum – Facebook post promoting Round Door Rolls- yy Vintage BMW – Event listing with map, description, and link to website yy Highline Autos – Inclusion in eNewsletter to 29k+ opt-in email subscribers Royce at event yy So Cal Beaches Blog – Listing with description and link to gallery photos yy Vintage Motorsport – Post event article with photo and listing of winners yy Jack FM – Inclusion in email blast yy Pinterest – Event listed and photo in La Jolla San Diego Things to Do yy So Cal Beaches Magazine – Event video yy Just My Ticket – Featured inclusion in email blast to 17k+ subscribers

22 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 23 12TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

12th Annual

EMAIL BLASTS CONT’D yy McFarlane Promotions, Inc – Created LJCDE Instagram account, Facebook, Twitter and Instagram posts daily yy KISS – Inclusion in two email blasts yy Ranch & Coast Magazine – Promotion with a minimum of 1 each Facebook & yy KOGO – Inclusion in email blast Twitter posts yy KPRI - Inclusion in at least one email blast per station promoting the event to yy San Diego Home/Garden – Promotion of LJCDE on all of SDHGL social media subscribers outlets, including Facebook, Twitter and Pinterest leading up to the event yy McFarlane Promotions – Multiple email blasts to 12k+ subscribers and bi- yy San Diego Ville.com – Promote LJCDE with minimum of 3 posts monthly registration spotlight entrant email blasts yy STAR 94.1 – Social media support of 1 Facebook and 1 Twitter post yy Ranch and Coast Magazine – Inclusion in dedicated email blast to12k+ subscribers titled “Celebrating Couture 2015, Encore! Gala, La Jolla Concours yy XTRA – Social media support of 1 LJCDE post d’Elegance & More,” Top billing in one R&C email newsletter to 10k+ sub- scribers with a call out in the subject line of newsletter PHOTO GALLERIES yy San Diego 6.com – Inclusion in eNewsletter to 15k+ SD6 Members yy Auto Geek Online – http://www.autogeekonline.net/forum/company-forum- yy San Diego Ville – Dedicated email blast to 5k+ subscribers news-headlines/90758-la-jolla-concours-d-elegance-2015-a.html yy Sports Car Market – Inclusion in eNewsletter yy Bergstrom’s Photography – http://www.photoreflect.com/store/thumbpage. aspx?e=9554699 yy STAR 94.1 – Email blast with event details yy CJ Charles Jewelers – http://www.cjcharles.com/blog/vintage-luxe-at-the-la- yy U-T – Inclusion in email blast to U-T Members jolla-concours-delegance-2/ yy Wild at Work – Feature in email distributions to opt-in consumers yy Just A Car Guy – http://justacarguy.blogspot.com/search/label/LaJolla%20 throughout region Motor%20Car%20Classic%202015 yy Yelp – Banner ad in Yelp email blast to over 130k+ subscribers yy My Car Quest – http://mycarquest.com/2015/04/la-jolla-concours-delegance- photos-by-geoffrey.html SOCIAL MEDIA yy SoCal Beaches Magazine – http://www.socalbeachestv.com/2015-la-jolla- yy 101 Things To Do – Social media postings and promotions prior and during events concours-d-elegance-car-show-photo-gallery-and-event-notes/ yy CUR8EUR – Social media support of LJCDE yy Smug Mug – http://hotlava67.smugmug.com/11th-ANNUAL-LA-JOLLA- yy CW 6 – Facebook posts to promote LJCDE CONCOURS/i-VGWL2jL yy Easy 98.1 / KiFM – Minimum of 6 Facebook and Twitter posts on radio stations social media accounts VIDEOS yy Gaslamp Event Management – Promotion on all social media platforms for yy Active Rain - http://activerain.trulia.com/blogsview/4651039/2015-la-jolla- ticket sales concours-d-elegance-car-show-photos-video-and-winners yy Highline Autos – Promotion of LJCDE on social media platforms yy CW 6 – http://www.sandiego6.com/san-diego-living/World-Class-Cars-at-La- Jolla-Concours-DElegance-298928381.html yy Jack FM – Social media support yy Fox 5 – http://fox5sandiego.com/2015/04/02/throttle-thursday-la-jolla- yy KGB – Social media support of 3 LJCDE posts concours-delegance/ yy KISS – Social media support of 1 LJCDE post yy KUSI – http://www.kusi.com/Clip/11330906/la-jolla-concours-delegance yy KOGO – Social media support of LJCDE yy NBC San Diego – http://www.nbcsandiego.com/on-air/as-seen-on/La-Jolla- yy KPRI – Minimum of 6 Facebook and Twitter posts on radio stations social Concours-Delegance2015_San-Diego-299331001.html media accounts yy So Cal Beaches Magazine – https://www.youtube.com/watch?v=-KJC4lkNPQk yy La Jolla Blue Book – Social media support of 1 LJCDE post yy So Cal Beaches TV - http://www.socalbeachestv.com/best-of-2015-la-jolla- yy La Jolla Concours d’Elegance Facebook Page – Grew to 1,416 followers, posts concours-d-elegance-car-show/ daily, Promoted LJCDE with Facebook ads

24 • Presented by La Jolla Historical Society April 8 - 10, 2016 • 25 VENUE

12th Annual

LA JOLLA CONCOURS D’ELEGANCE AND THE LA JOLLA MOTOR CAR CLASSIC

AT THE CONCOURS VENUE April 8–10, 2016 CELEBRATING FRENCH CURVES lajollaconcours.com REACH SOUTHERN CALIFORNIA’S CRÈME DE LA CRÈME We make it easy to reach the best prospects for luxury goods and services such as exotic cars, real estate and financial services, as well as luxury travel and entertainment. Target the crème de la crème, up close, in person, at the twelfth annual La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at the Concours from Friday, April 8 through Sunday, April 10, 2016. This event draws the most sophisticated audience from San Diego and surrounding areas, as well as across the nation.

Have an exhibit in a prime location at one of the most beautiful venues in the world. Reach vehicle exhibitors and guests through our mailings, in our literature, on our website (where we can link to yours), signage at partner events and in our media advertising.

Support this premier festival in one of the world’s most prestigious communities, build brand recognition and earn goodwill within the community and throughout the region. Proceeds support the Monarch School for Homeless Children and the La Jolla Historical Society. Best of all, by getting involved now, you’ll be guaranteed a place in the event for future years as it grows to become one of the leading attractions of its kind.

For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com