Eurostop's E-Retail Selected by Erke for 7,000 Sportswear Outlets in China Submitted By: PR Artistry Limited Tuesday, 1 February 2011

Eurostop's e-retail selected by Erke for 7,000 sportswear outlets in China Submitted by: PR Artistry Limited Tuesday, 1 February 2011

New flagship retail management solution from Eurostop secures largest ever customer Eurostop, the leading supplier of retail management systems for the fashion, footwear, apparel and lifestyle sectors has secured its largest ever retailer with its flagship product, e-retail. Erke, an international sports brand has selected Eurostop’s e-retail and e-pos for its 7,000 outlets across the People’s Republic of China (PRC). Erke is owned by China Hongxing Sports Limited which is listed on the Singapore Exchange. Erke products have won many awards and accolades across PRC, and are also available in Malaysia and in Europe. e-retail has been developed by Eurostop Shanghai to meet the specific needs of very large retailers with branches in excess of 1,000 outlets. As well as head office features like stock control, warehouse, distribution, sales, merchandising and promotions, the system also includes fully integrated wholesale and franchise functionality. The system will be on show for the first time in the UK at the Retail Business Technology Expo, 16 – 17 March, Earl’s Court, London. Richard Loh, Managing Director of Eurostop UK commented, “We are delighted that Ms. Hew Poh Yin (Managing Director of Eurostop Shanghai) has secured this contract with one of the largest sportswear retailers in China. e-retail is our flagship product which is designed for the larger retailers and should enable us to expand our market share within the UK and European markets as well. With this new product Eurostop is now able to provide solutions to retailers of every size from standalone stores, multi-store independents to large retailers with a multi-national presence.” -ends- NOTES TO EDITORS About Erke Established in 2000, China Hongxing Sports Limited is one of the leading domestic sports brand companies in the People’s Republic of China. The company is primarily engaged in the design, manufacture and sale of an extensive range of sports footwear, as well as the sale of a wide range of sports apparel and sports accessories. The Group successfully listed on the main board of the Singapore Exchange Securities Trading Limited in November 2005. Products are sold under the Erke brand name, which has won several awards and accolades in the PRC. Products are distributed and sold via an extensive retail sales network spanning more than 7,000 points of sales across the PRC.

Page 1 Headquarters and sports footwear production facilities are strategically located in Quanzhou City, Fujian Province, the PRC. For more information, please visit: www.erke.com About Eurostop Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software. Eurostop’s flagship products consist of: e-rmis: A suite of head office management applications. e-retail: A suite of head office management applications including wholesale and franchise functionality. Extremely user friendly with many slick features. Eurostop’s e-retail can be integrated to all major ERP systems, like SAP, Oracle, JD Edwards, etc. e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users. e-commerce: Custom e commerce solutions for Independent retailers that provides a hosted and fully integrated service. e-data: The collection of tenants’ data from Shopping Malls for multi-purpose use. e-mall: A comprehensive system that controls all aspects of the shopping mall from Sales Management, VIP Management, Financial Settlement to Merchant Payment Management and much more. e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation. e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity. All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems. As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese. Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service. High profile customers include: All Wellan Good, Ann Summers, Argento, Ben Sherman, Browns, Cult Clothing, Daks, David Morris, Firetrap, Hawes & Curtis, Ghost, Joseph, Joy, Long Tall Sally, Matches, Nevisport, Octopus, Paul & Joe, Pavers Shoes, Punkyfish, Sahara, Sonneti, Speedo, Superdry, The Flannels Group, Trespass, Weird Fish and many more. For more information visit: www.eurostop.co.uk or contact:

Page 2 Editors’ Contacts Phillip Moylan Eurostop Limited Tel: 020 8991 9500 Email: [email protected] Andreina West PR Artistry Limited Tel: 01491 639500 email: [email protected]

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