ANNUAL REPORT

INSPIRING LEARNERS OF ALL AGES SINCE 1967

Dear Friends,

hanks to support from the community, WSRE has delivered trusted public television programs and educational services for 50 years. On behalf of our dedicated board members and talented staff, we are pleased to share this Annual Content & Services Report. In the following pages, we report on our annual achievements for the past fiscal year Tand highlight our accomplishments over the decades. Education is at the heart of all we do, and with new 24/7 WSRE PBS KIDS services, expanded hours at the Imagination Station and the purchase of new mobile kiosks for educational outreach, WSRE is equipped better than ever to positively impact educational outcomes for our children. Our content — on-air and online programming — expands the minds of viewers young and old with performances that make the best of music and theater Stephen T. Holman accessible to everyone, documentaries that reflect on our history and open Chair (2016-2017) up new worlds, and non-commercialized news programs that provide multiple WSRE-TV Foundation, Inc. perspectives and crucial information. Technology is core to our operation. Due to rapid advancements and subsequent obsolescence, the replacement of essential technology is critical. Your donations help us meet this constant demand on the WSRE broadcast operation. From the first WSRE sign-on, this community has supported our station with time, talent and treasure. While we are proud of the station’s growth and accomplishments over the past 50 years, we remain mindful of the challenges ahead and grateful for your continued support.

Bob Culkeen General Manager WSRE

3 Inspiring learners of all ages since 1967

n 50 years, WSRE has come WSRE’s mission is to open doors to a understanding of the community from closed-circuit classroom larger world with quality programming and world in which they live. As a broadcast to becoming and educational outreach services for community-supported outreach service Northwest ’s premier every person on the Gulf Coast who of Pensacola State College, WSRE public , serving desires to be more educated, informed brings forth culture and ideas that IEscambia, Santa Rosa and Okaloosa and entertained. WSRE helps people enhance quality of life and promote counties with educational, cultural make informed decisions with a better the joy of discovery and learning. and public affairs programs, along with educational outreach. Today’s broadcast is delivered over- the-air, via cable and satellite providers, and through digital streaming on TVs, mobile phones and tablets, keeping pace with technology. WSRE is one of 350 television stations that are members of the Public Broadcasting Service (PBS). Licensed to the Pensacola State College District Board of Trustees in Pensacola, WSRE covers a viewing area of 1.5 million people all along the Gulf Coast from the /Mississippi state line to Destin with four channels: the signature channel WSRE (23.1), WSRE World (23.2), WSRE Create (23.3) and WSRE PBS KIDS (23.4). Along with the station’s progress and growth, the educational focus of WSRE’s mission has remained constant over the years.

1966 First station and tower 1953 at PJC and transmitter Federal Communications building on Fairfield Drive Commission assigns are constructed. TV channel to Escambia 1963 Escambia County School County School District. District assigns WSRE Ferry Pass Junior High 1967 School PTA leads effort call letters. WSRE begins broadcast for community support over UHF Channel 23 on of Educational TV. September 11. Closed circuit classroom President Lyndon B. broadcast begins at Johnson signs Public Ferry Pass and Workman Broadcasting Act on junior high schools and at November 8. Pensacola Junior College (PJC).

4 WSRE’s vision is to positively influence WSRE greatly relies on additional the lives of all on the Gulf Coast support from individual members through broadcast programming and and corporate funders for programs, educational outreach services that production and capital required to encourage us to engage more deeply fulfill its mission and integral role in the world around us. in the communities it serves. In support of WSRE’s public service With generous support from local projects furthering education, public funders, WSRE has been situated safety and civic leadership, the station from the very start to keep ahead of receives public funding from both advancements in broadcast technology, federal and state governments ensuring the delivery of trusted media through the Corporation for Public that educates, inspires, entertains and Broadcasting. expresses diversity of perspectives.

1969 PJC introduces TV 1967 production courses Garden Magic premieres at WSRE. with host Dr. Bill Bennett. Open Forum premieres with hosts Dave Pavlock and Vince Whibbs.

1969 Public Broadcasting Service (PBS) founded. 1971 Equipment acquired to WSRE Program Director broadcast in color. Eric Smith becomes first Station Manager. FCC transfers license to Pensacola Junior College Board of Trustees. 5 WSRE PBS KIDS anytime, anywhere!

SRE PBS KIDS — a new On March 6, WSRE began the 24/7 channel anywhere and anytime they multiplatform delivery of PBS KIDS broadcast on over-the-air are ready to watch and learn. 24/7 children’s services — Channel 23.4 and via local cable Research shows that PBS stations is WSRE’s latest initiative providers. reach more kids ages 2–5, more moms to support early learning. The new 24-hour broadcast makes it with children under 6 years old and WThe free services include a new TV easy for children to watch their more children from low-income channel and live stream on digital favorite series during primetime and families than any other kids’ TV platforms with games integration to other after-school hours when viewing network. (Nielsen NPower, 9/21/2015– follow. Streaming launched nationally among families is high. With live 9/18/2016) With the new 24/7 channel on January 16 at pbskids.org and on stream viewing on mobile devices and and digital offerings, WSRE is building the PBS KIDS Video app. tablets, families can access the new on this reach and impact.

1972 1974 New tower and microwave College credit TV courses dish provide PBS branded Campus of the Air. interconnect access, $500,000 color television improving program unit semi-truck offers delivery. first color productions. 1978 New satellite ground station receives regular transmissions.

1977 Gourmet Cooking with WSRE Community Affairs Chef Earl Peyroux Department introduces premieres on WSRE. local election coverage. 6 New animated series explores the ocean Digital resources keep kids learning plash and Bubbles — a new Since its earliest days, WSRE has been Northwest Florida’s animated series by The Jim home to some of the most creative, inspiring and educational Henson Company — premiered programming for families on TV. Today, with access to digital S media, the amount of educational resources and activities on Nov. 25, 2016. The show, designed to encourage kids ages 4–7 to explore delivered by WSRE seems endless. Through funding from the U.S. the natural undersea world, follows Department of Education’s Ready to Learn television grant, WSRE the adventures of Splash — a yellow is now informing new parents about these resources by way of the fusilier fish — who befriends Bubbles IMPACT Brain Bags project in local hospitals. — a Mandarin dragonet whoseEarly learning vivid is as simple as 1-2-3 … with help from WSRE! colors match her colorful personality. Together, Splash, Bubbles and their friends explore the world’s undersea habitats, make new friends and learn PBS KIDS is committed to making Hundreds of free and fun learning about the many different ways life a positive impact on the lives of activities can also be found at looks and lives in the ocean. The series children through curriculum-based florida.pbslearningmedia.org — a introduces the concepts of ecological entertainment with positive role digital library of thousands of balance and the importance of taking models and content designed to educational resources customized care of the ocean. nurture a child’s total well-being. for Florida’s K–12 classrooms and Families can explore apps, episodes, also a great source for Pre-K early ebooks and more from their favorite learning activities. PBS KIDS shows at pbskids.org.

The pbsparents.org website is a The WSRE Imagination trusted resource filled with child Station provides a safe and free development and early learning environment for parents to information. Children learn and grow engage with their children in both with PBS KIDS activities, and parents hands-on and online early learning can monitor progress with the PBS fun. Located at Blue Wahoos Parents Child Development Tracker , the Imagination and sign up for the monthly PBS Station served more than Parents Newsletter for free parenting 12,600 people during the tips, family-friendly recipes, cool 2016–2017 fiscal year. crafts and fun educational games. wsre.org/imaginationstation

1978 Don Dorin becomes Station Manager. Early learning is as simple as 1-2-3 … with help from WSRE!

1980 Precision at 460 M.P.H. 1979 about the U.S. Navy Blue Hurricane Frederick Angels is picked up by PBS response includes for national broadcast. 1982 weather coverage, relief Sports coverage expands GourmetEarly learning Cooking is as goes simple as 1-2-3 … with help from WSRE! information and a into national syndication. newsroom for Pensacola to include high school News Journal operations. football with commentator Dan Shugart. 7 Making a splash for our kids! Educational outreach projects focus on early learning, literacy and ocean conservation

WSRE PBS KIDS & Family Day dives into spring break fun or the third year, the annual WSRE PBS KIDS & Family Day at FGulfarium Marine Adventure Park kicked off spring break in Okaloosa County. Beloved PBS KIDS characters WSRE recognizes local greeted young fans engaged in hands-on champions for early learning learning activities along with the park’s he national American Graduate: dolphin and sea lion shows, animal Let’s Make It Happen campaign exhibits and aquariums. Tuses the power and reach of With event sponsorship by Gulf Power public media to share community- Company and the park’s donation of a based solutions helping communities portion of admissions, this event has across America improve graduation raised $15,000 for the WSRE-TV rates as well as college and career Foundation each year. preparedness. The overall goal is to reach a national graduation rate of 90 percent by 2020. Localizing the campaign during the national American Graduate Day 2016 broadcast, WSRE premiered videos recognizing Sacred Heart Hospital’s Early Steps and Studer Community Institute as local American Graduate Champions who advocate for early learning and providing children with a solid foundation for improved academic and social outcomes.

1984 $1 million transmitter, antenna and tower upgrade adds 1,500 square miles to coverage area. Dance 23 premieres.

1987 Allan Pizzato becomes 1983 Station Manager. Nautilus News is produced by PJC and University of The annual WSRE-TV 1989 West Florida students. Wine Tasting & Auction WSRE celebrates 20 (Wine & Food Classic) years of Sesame Street. debuts. 8 Public Square speakers WSRE connected Prager with students from King advocate for child development Middle School and the and early literacy Washington High School SRE’s Public Square Speakers Marine Science Academy Series presented former to encourage their Sesame Street actress and interest in both W marine science and writer Sonia Manzano on September 13; marine scientist Ellen Prager on reading. The 7th February 23; and Harvard political graders received a scientist Robert Putnam on April 18. copy of Stingray City, her latest book in the Playing Maria on Sesame Street for Tristan Hunt fiction 44 years gave Sonia Manzano a unique series for middle look at how children’s educational school readers. television has evolved. She was the first leading Latina woman on TV and retired from Sesame Street in 2015 as public policy professor one of the show’s most recognizable and bestselling author faces and a role model for generations Robert Putnam is a of young girls and women. She was leading expert on the topic of also an Emmy-winning writer for the inequality and opportunity in show and has authored several books. America. He shared his ideas and solutions for diminishing the WSRE took Manzano to visit preschool opportunity gap for today’s youth as and kindergarten students at Ensley chronicled in his latest book, Our Kids: Elementary School, where she read from The American Dream in Crisis. two of her children’s books, and each child was given a book to take home. Manzano was sponsored in part by Gulf Power Company, and Studer As former chief scientist at the Aquarius Community Institute partnered with Reef Base in Key Largo, Ellen Prager WSRE to present Putnam. has conducted extensive research on how corals build reefs. She writes and speaks about the wealth of life in the sea and the need to protect it.

1990 AWARE! debuts with hosts William Jackson and Dee Dee Sharp. WSRE-TV Foundation, Inc. 1991 is established to support Mobile broadcast introduced fund development efforts. with $680,000 satellite uplink van. 1993 Teach Your Children Well! 1994 A Special Town Meeting First broadcast from is broadcast from PJC $7 million Kugelman Hagler Auditorium. Center for Telecommuni- cations on September 8. 1992 Sesame Street Preschool Sightline reading service Education Program is PBS Mathline expands launched for the visually launched. use of technology in local impaired. classrooms. 9 Connecting the community WSRE productions keep viewers informed

Candidate forums help voters assess candidates SRE’s televised candidate In keeping with the spirit of encouraging forums have been an election an informed electorate before Election Wcycle tradition in Northwest Day, WSRE also offered a special edition Florida going back to the 1970s. For of Conversations with Jeff Weeks in both primary and general elections in which U.S. First Congressional District Escambia, Santa Rosa and Okaloosa candidates were interviewed. Legislators answer questions counties, RALLY 2016 aired in August from constituents and October respectively. efore and after each legislative session, WSRE solicits questions Bfrom Northwest Florida residents and presents them to state legislators during the live broadcast of Legislative Review: Dialogue with the Delegation. Moderated by Jeff Weeks, WSRE presented this Q&A with legislators RALLY is produced in partnership on January 31 and May 23 with with the Pensacola Bay Area and simulcasts on NewsRadio 92.3 FM Okaloosa County Leagues of Women & 1620 AM. Voters to give viewers an unbiased The following legislators participated: look at the candidates running for Sen. (District 1); and public office and an opportunity to Reps. Clay Ingram (District 1), Frank hear their responses to questions White (District 2), Jayer Williamson on current issues. RALLY 2016 was WSRE also delivered gavel-to-gavel (District 3) and Mel Ponder (District 4). produced by Mollye Barrows and coverage from PBS NewsHour during co-hosted by Barrows and WUWF’s the Republican and Democratic Florida’s legislative session convened Sandra Averhart. national conventions in July 2016. on March 7 and concluded on May 8.

1999 1997 1996 Wine & Food Classic event WLNE (Where Learning wins National Educational Kids club Never Ends) is created becomes P-Pals. Telecommunications in partnership with PJC Association (NETA) Award. Distance Learning and .

WSRE named Ready to Learn site offering 1998 resources and workshops Sesame Street Live WSRE named National for parents and teachers. is presented at the Teacher Training Institute Pensacola Saenger site for annual seminar. Theatre. 10

= PMS 375 C = C-40 M-0 Y-100 K-0

= PMS 2592 CVC = C-69 M-94 Y-0 K-0 inStudio spotlights issues of local impact osts Sherri Hemminghaus Weeks, Rameca Vincent Leary Hand Jeff Weeks have continued to tackle issues of significant impact and put the spotlight on individuals and organizations making a difference. In the program’s second year, inStudio provided a platform for local experts and advocates to share critical information on topics including end- of-life care, religious tolerance, human trafficking, animal welfare, the environment, mental health, addiction and early learning. The program also celebrated community milestones, like Five Flags Speedway’s 50th anniversary, and featured a three-part series on the arts in Pensacola.

2000 2001 2000-foot tower for Four digital channels 2001 broadcast transmitter are added to traditional FutureVision constructed in Baldwin analog broadcast. capital County, Alabama. Juergen and Helen Ihns campaign Production Facility helps raise is equipped for high $2 million definition production. for digital transition.

2000 Sandy Cesaretti Ray becomes General Manager.

11 Still watching after all these years

TV’s longest running (the PBS audience is 135% larger), Bravo (126%), TLC (122%), Discovery series continue to capture Channel (70%) and HGTV (39%). primetime viewers (Nielsen NPower, 9/19/2016–9/24/2017) s a PBS member station, WSRE Among this year’s primetime highlights delivers America’s longest were the premiere season of Victoria Arunning weekly primetime drama on Masterpiece — following the romance series, Masterpiece (since 1971); longest and reign of the girl behind the running performing arts series, Great famous monarch; Spy Creatures on Performances (since 1972); and the Nature — employing animatronic spy popular science series, NOVA cameras disguised as animals to (since 1974). National news secretly record behavior in the wild; coverage from PBS NewsHour and Hamilton’s America on Great began as The Robert MacNeil Performances — a behind-the-scenes Report in 1975, and other look at the hit Broadway musical. principal programs debuted in the 1980s: Nature (1982); Local viewers can count on WSRE American Masters (1986); and to remain a trusted source for quality American Experience (1988). television content that enriches, educates and enlightens. For decades, public television has provided trusted programming that is uniquely different from PBS’ Summer of Adventure commercial broadcasting. brings back family TV viewing Public media is driven by the interests of the BS’ Summer of Adventure gave American people — not by the markets viewers a sweeping look at some — and Americans are watching. Pof the most fascinating places on Earth. This family-friendly primetime PBS ranks sixth among all broadcast lineup encouraged family night screen and cable networks, and PBS’ time and exploring together beyond primetime household audience is TV with science and history programs significantly larger than many like The Story of China, Big Pacific and commercial channels, including A&E Great Yellowstone Thaw.

2003 Jean and Paul Amos Performance Studio is constructed. 2002 2004 Flavors of the Coast with PBS President Pat Mitchell, Chef Irv Miller premieres. 2004 Jim Lehrer, Mrs. Fred Scoops Reading Challenge Rogers and David Newell Website is launched at launched in partnership (Mr. McFeely) participate wsre.org. with the Pensacola Pelicans in the Jean & Paul Amos WSRE partners with WEAR team. Performance Studio to host 9/11 telethon for Connecting the Community grand opening. American Red Cross. originates to assist Jean & Paul Amos Local segments air on Hurricane Ivan recovery. Performance Studio ZOOM national broadcast. is dedicated. 12 WSRE productions gain national exposure and awards

They Were Our Fathers selected their common grief and support one WSRE wins Telly Award for PBS’ Stories of Service another like no one else can. for Forts of Pensacola Bay Other honors for the film included hey Were Our Fathers became SRE was awarded the screenings at the Ronald Reagan and part of PBS’ Stories of Service Bronze Telly Award Richard Nixon presidential libraries in collection in November 2016. for production of T 2016 and a 2017 People’s Silver Telly W Viewable at .org/veterans, Stories the Forts of Pensacola Bay: Award for production excellence and of Service is a multi-platform initiative Advanced Redoubt episode distinction in creative work. that unites powerful stories and of In Your Own Backyard. conversations around military veterans. The program focuses on the “The programs featured as part of Advanced Redoubt of Fort This WSRE production documents Stories of Service tell the compelling the stories of Gold Star Americans, Barrancas, which saw action joining Sons and Daughters in Touch stories of those who have served during the Civil War and is — a group formed in 1990 to locate, and provide a deeper understanding located at Naval Air Station unite and support Americans who lost of our nation’s military history.” Pensacola. In Your Own Backyard, their fathers in the Vietnam War — as hosted by Sherri Hemminghaus –Paula Kerger Weeks, is about unique points of they gathered in the nation’s capital PBS President and CEO to honor their fathers, reflect on interest along the Gulf Coast.

2007 2008 Khaki Coast: How the WSRE World and WSRE Panhandle Helped Win Vme channels introduced. WWII wins Telly Award. Teachers Domain online classroom resource is 2008 launched. 20th Wine & Food Classic StudioAmped hosts celebrity chef concert Jacques Pépin. series 2006 Gulf Coast War Memories premieres. WSRE presents Andre and Khaki Coast: How the Riéu and the Johann Panhandle Helped Win WWII Strauss Orchestra at the receive Emmy nominations. Pensacola Civic Center. PBS KIDS Raising Readers literacy campaign launched.

13 Dancing Through the Decades to celebrate 50 years n the mid-1980s, Seville Quarter was home to WSRE’s Dance 23 Itelevision show, which was broadcast live from Phineas Phogg’s. On February 4, friends of the station gathered in Phineas Phogg’s for the Dance 23: Dancing Through the Decades 50th Anniversary Kickoff. In support of WSRE Channel 23 began broadcasting as and fans of public WSRE-TV from the campus of television, Pensacon Pensacola Junior College in 1967 — a has provided space year when bands like The Monkees, for a PBS Nerd The Beatles, The Rolling Stones and photo booth during The Supremes topped the music its annual conven- charts. For this event, Boogie, Inc. tion in February. donated their services, spinning top hits This year, WSRE from that era and through the years, brought Jet and attendees dressed in costumes Propulsion from the PBS KIDS series from their favorite decades. Ready Jet Go! to Pensacon, where he greeted fans and fellow nerds. Ready Jet Go! follows Jet and his friends as they explore the solar system and its effects on the science of our planet, while also learning about friendship Everyone’s a nerd for something and teamwork. BS Nerd is a community engage- For lovers of sci-fi classics, the PBS ment campaign focused on the Nerd Night broadcast of Doctor Who Pthings that public media does on Saturdays “regenerated” from best — catering to niche interests, episodes starring Tom Baker as the catalyzing learning in every space Doctor to those featuring actor Peter and convening the community around Davidson, one of Pensacon’s featured these ideals. guests in 2016.

2010 2009 Gulf Coast Consortium Pensacola forms to expand Deep Veterans Memorial Water Horizon reporting. Park; Honor Flight … Gulf Islands National 2011 A Journey of Heroes; 2009 Seashore: The Treasure Lighthouses of the Gulf Coast War Memories; of the Gulf Coast receives EnvisionIt! capital campaign Gulf Coast: Sand Island to and The Ripple Effect: The an Emmy nomination raises more than $800,000 St. Marks receives Emmy Digital School Initiative and two for production equipment. nomination and Telly Award. win Telly Awards. Telly Awards. Mayor Ashton Hayward Ashley Brown in Concert: Gulf Coast War Memories Online access presents PBS President Call Me Irresponsible outreach campaign wins to WSRE Paula Kerger with a receives Telly Award. NETA Award. productions proclamation declaring launched. Analog broadcast ends. March 16 PBS Day in Pensacola.

14 ocal music fans provided the studio audience for the ninth season of LStudioAmped, WSRE’s televised concert series recorded in the Jean & Paul Amos Performance Studio. The annual Pensacola Beach Songwriters Festival Special kicked off the performances Painting “happy little trees” on Sept. 30, 2016 with in support of WSRE Nashville singer-song- lso as part of the 50th cele- writers Charlie Black, bration, WSRE fans discovered Dana Hunt Black and their inner Bob Ross during the Don Poythress. The A following bands Cinco de Mayo Fiesta Paint Party at the station in May. Participants painted completed the season Painting with a Twist’s Tree of Life and lineup, performing their enjoyed food and drink donated by shows in October 2016: Moe’s Southwest Grill. Painting with a Southern Drawl Band (Nashville) Twist also sponsored a similar event Nick and the Ovorols (Pensacola) in Fort Walton Beach in June. The Vegabonds (Nashville) Lee Yankie & The Hellz Yeah (Gulf Shores) Hotel Oscar (Destin) Paw Paw’s Medicine Cabinet (Mobile) The Mulligan Brothers (Mobile) The Truth Featuring Cat Rhodes (Pensacola) StudioAmped Season 9 made its broadcast debut on WSRE in January.

2013 Pensacola State College Learning Lab & WSRE Imagination Station opens at Blue Wahoos Stadium. Baseball in Pensacola wins Telly Award. 2013 25th Wine & Food Classic 2014 hosts former White House WSRE Imagination pastry chef Roland Mesnier. Station wins NETA 2012 Award for Community Florida PBS LearningMedia WSRE participates in Engagement. Martha Speaks Reading digital education platform Buddies statewide is aligned with state WSRE produces Ethan research project. curriculum standards. Presents: A Celebration of America for national distribution.

15 Inner Circle lifetime members honored SRE Inner Circle members Kugelman, Teri Levin, Joe Lovoy, share a passion for media Jane Merrill and Patricia Windham. that matters — programming W Their longtime support and ongoing that is trusted to educate, inform and investment significantly impact entertain everyone from the youngest WSRE’s delivery of quality programs viewers watching PBS KIDS to lifelong and educational services that improve learners and arts enthusiasts. quality of life for local communities. As part of WSRE’s 50th anniversary celebration, the following lifetime By the close of FY 2016–17, 55 WSRE members were honored in March: members had pledged to annually Vicki A. Baroco, Helen Ihns, Michael give, at the $1,000 Inner Circle level Johnson, Bob Kerrigan, Jane or above, to the WSRE-TV Foundation.

2016 Wine & Food Classic is Seasoned in the South orth Carolina’s Troy Gagliardo Carmen’s Lunch Bar was voted Top was WSRE’s guest celebrity chef Chef, earning the Earl Peyroux Nfor the Seasoned in the South Culinary Legacy Award, and Chef Wine & Food Classic on October 14–15 Chris Pichotta from V. Paul’s Italian at the Hilton Pensacola Beach. This Ristorante was runner-up for Top 28th annual event included the Grand Chef and Best Booth winner. Southern Tasting, So Gourmet & Kitchenry was the featuring local presenting event sponsor; Gulf Power chefs, and the Company was lead sponsor for the VIP Cuisine Grand Southern Tasting; and Polonza Scene with a Bistro was celebrity chef sponsor. menu presented Honorary event chairs were Michael by Chef Troy. and Phyllis Johnson. Altogether, the Chef MariCarmen event raised a net total of $113,950 Josephs from for the WSRE-TV Foundation.

2015 2016 Public Square Speakers Bob Culkeen becomes Series launched with General Manager. author Rick Bragg. 2017 2015 WSRE PBS KIDS channel Annual WSRE PBS KIDS launched. & Family Day at Gulfarium They Were Our Marine Adventure Park Fathers and In Your is launched. Own Backyard: Autism Pensacola Stories Forts of Pensacola Bay/Advanced In Your Own Backyard: of Champions spot In Your Own Backyard: Redoubt win Blue Angels Air Show appears on national Pensacon and In Your Telly Awards. and An Evening with American Graduate Day Own Backyard: Undersea Tommy Emmanuel win broadcast. Northwest Florida win Telly Awards. inStudio premieres. Telly Awards. 16 WSRE Statement of Financial Position

June 30, 2017 June 30, 2016 Assets Cash and cash equivalents 2,049,266 1,914,940 Accounts and pledges receivable 188,299 142,833 Prepaid expenses 62,249 71,553 Investments 1,914,754 1,735,025 Real estate held for sale 25,000 25,000 Capital assets, net of accumulated depreciation* 5,146,745 5,439,095 Total Assets 9,386,313 9,328,446

* Depreciation expense was $321,755 and $345,988S forOU 2017RCE andS OF 2016, STA respectively.TION RESOURCES — 2017 Other Federal Grants Inkind/Indirect 21% Liabilities and Net Position Support 20% Accounts payable and accrued liabilities 139,868 93,309State Grants 7% Accrued compensated absences 73,397 86,152 Deferred revenue 1,036,975 1,066,965 Net position 8,136,073 8,082,020 Local Other State and Community Total Liabilities and Net Position 9,386,313 9,328,446Institutional Support Support 15% 29%

SOURCES OF STATION RESOURCES — 2017 ALLOCATION OF STATION RESOURCES — 2017 Other Broadcasting Donor Services, On-Air Federal Grants 15% Drives, Grants, Special Events Inkind/Indirect 21% 13% Support Station 20% Management State Grants 14% 7%

Local Other State and Program Community Institutional Production/Acquisition, Support Support Promotion, Educational 15% 29% Services 58%

FinancialALLO Cinformation,ATION OF asSTA presentedTION RE above,SOUR reflectsCES — 2 017consolidated total assets, revenue and expenses of WSRE (the Station) and incorporatesBroadcasting the assets, revenue andDonor expenses Services, On-Air of WSRE-TV Foundation, Inc. (the Foundation). The Foundation is a 501(c)(3) organization15% operating as a Drives,direct Grants, support Special organization Events under Florida Statutes in support of the operating and capitalStation needs of the Station. The Foundation’s assets13% comprised 32% of the total assets of the Station at June 30, 2017. Thirty percentManagement of the Station’s 2017 operating revenue was provided by the Foundation from donations, program grants, inkind support14% and provision of facility/production services to others. The Station’s consolidated audited financial statements and the Foundation’s IRS Form 990 are available on our website at wsre.org or by request at (850) 484-1231.

Program Production/Acquisition, Promotion, Educational 17 Services 58% Governance

WSRE-TV Foundation, Inc. was established in 1990 as a direct support organization of Pensacola State College to support the activities and capital and operating needs of WSRE. Pensacola State College Dr. C. Edward Meadows, President We are grateful for all who volunteer at WSRE, and our staff gave back in April Pensacola State College volunteering for Pensacola Habitat for District Board of Trustees Humanity’s tornado rebuild in Century. Patrick Dawson, Chair Chip W. Simmons, Vice Chair Carol Carlan PACE Center was one of Monsignor Luke Hunt several groups to tour Kevin Lacz WSRE studios in 2016–2017. Edward Moore Marjorie T. “Margie” Moore Herb Woll WSRE-TV Foundation, Inc. Board of Directors Stephen T. Holman, Chair Bobby Emmons, Vice Chair Michael Johnson, Past Chair Rebecca Boles, Secretary Sandy Cesaretti Ray, Executive Director (Through Dec. 4, 2016) Bob Culkeen, Executive Director (Starting Dec. 5, 2016) Doug Campbell Steve Clark Helen Ihns Joe Lovoy New Leadership Tammi Moftaqir Bob Culkeen became General Manager of WSRE and Executive Director of the Ann Neal WSRE-TV Foundation on Dec. 5, 2016. Peg Nickelsen Sharon Nobles Culkeen replaced Sandy Cesaretti Ray, who was promoted to Associate Vice John L. Peacock, Jr. President of Community and Government Relations for Pensacola State College. Kathy Phillips Carmella Porter Rev. Carl Reeves WSRE is licensed to the Pensacola State College District Board of Trustees, 1000 College Blvd., Pensacola, FL 32504. The WSRE-TV Foundation Board of Directors supports WSRE’s mission and Andy Remke programs by encouraging private gifts and through the financial oversight of the Foundation’s Mallory Studer investments and annual budget. The Foundation is a 501(c)(3) tax-deductible, non-profit corporation Dona Usry and is organized as a direct support organization of Pensacola State College under Florida Statutes. Tiffany Washington WSRE is a member of the Florida Public Broadcasting Service (FPBS), the National Educational Telecommunications Association (NETA) and the Public Broadcasting Service (PBS). Frank White Larry Work Pensacola State College does not discriminate on the basis of race, ethnicity, national origin, gender, Dr. Edwin E. Yee age, religion, marital status, disability, sexual orientation or genetic information in its educational programs and activities. For inquiries regarding nondiscrimination policies, contact the Office of Institutional Diversity at (850) 484-1759, Pensacola State College, 1000 College Blvd., Pensacola, FL 32504.

18

Station managers, past and present, at WSRE’s 50th Anniversary Gala on Oct. 21, 2017 Pictured L to R: Eric Smith, 1969–1978; Allan Pizzato, 1987–2000; Sandy Cesaretti Ray, 2000–2016; Bob Culkeen, 2016–Present.

WSRE General Manager Bob Culkeen, PBS President/CEO Paula Kerger and Corporation for Public Broadcasting President/CEO Patricia Harrison celebrating 50 years of public television in Northwest Florida.