Freedonia Industry Study #1413 Study Publication Date: April 2001 Price: $3,700 Pages: 206

Siding, a new study from The Freedonia Group, provides you with an in-depth analysis of major trends in the industry and the outlook for product segments and major markets -- critical information to help you with strategic planning.

This brochure gives you an indication of the scope, depth and value of Freedonia's new study, Siding. Ordering information is included on the back page of the brochure.

Brochure Table of Contents

Study Highlights ...... 2 Table of Contents and List of Tables and Charts ...... 4 Sample Pages and Sample Tables from: Market Environment ...... 6 Products by Material ...... 7 Demand by Market and Region ...... 8 Industry Structure ...... 9 Company Profiles ...... 10 List of Companies Profiled ...... 11 Forecasting Methodology ...... 12 About the Company ...... 13 Advantages of Freedonia Reports ...... 13 About Our Customers ...... 14 Other Titles From Freedonia ...... 15 Ordering Information...... 16 Study Highlights

• Demand for siding in the US is forecast to reach 109 million squares valued at $9.2 billion in 2005.

• Fiber cement siding will be the star performer, experiencing unit gains of nearly five percent annually and continuing to wrest market share from wood and, to a lesser extent, vinyl.

• Opportunities for siding will be brightest in the repair and improvement segments in both residential and nonresidential markets.

• The industrial market will offer the best nonresiden- tial prospects, with an acceleration of siding demand generated by an improving construction outlook for manufacturing facilities, including an increase in maintenance and upgrade activity.

• Opportunities for siding are forecast to be strongest in the South through 2005, buoyed by a more favorable outlook for housing and economic activity than the nation as a whole.

• The US siding industry is fairly fragmented, with sales of the 13 largest manufacturers amounting to approximately 37 percent of the market in 2000.

* Excluded are secondary products such as soffits and trim. In nonresidential markets, neither curtain wall nor loadbearing walls of concrete block, poured concrete or stone are included.

Siding #1413 Freedonia Industry Study 2 Study Highlights Siding Product Demand by Material, 2000

Vinyl 38.0%

Wood 16.8%

Other 2.5%

Metal Panels 6.1% Stucco & Related Fiber Cement 17.0% 7.9% Brick 11.7%

Siding Product Demand by Material (million squares) % Annual Growth Item 1995 2000 2005 2010 95/00 00/05

Building Construction Expend (bil 96$) 450.6 578.5 608.6 671.2 5.1 1.0 squares/mil 96$ bldg constr 199 182 179 176 — —

Siding Demand 89.6 105.1SUMMARY 109.0 118.0 TABLE 3.2 0.7 Vinyl 28.2 39.9 44.1 49.0 7.2 2.0 Wood 28.6 17.7 15.1 12.8 -9.2 -3.1 Stucco & Related 13.5 17.9 18.0 19.5 5.8 0.1 Brick 9.5 12.3 12.4 13.5 5.3 0.2 Fiber Cement 1.3 8.3 10.5 13.5 44.9 4.8 Metal Panels 5.0 6.4 7.0 7.5 5.1 1.8 Other 3.5 2.6 1.9 2.2 -5.8 -6.1

$/square 72.7 79.5 84.6 90.3 1.8 1.3 Siding Demand (million $) 6515 8355 9220 10650 5.1 2.0

© Copyright by The Freedonia Group, Inc.

Siding #1413 Order form on last page 3 III. SIDING PRODUCTS BY MATERIAL List of Contents, General ...... 37 Volume Outlook...... 38 Table - Siding Product Demand by Material ...... 39 Tables and Charts Value Outlook ...... 39 Table - Siding Market Value by Material ...... 40 Chart - Siding Market Value by Material, 2000...... 41 Installed Costs...... 41 Chart - Average Installed Cost I. EXECUTIVE SUMMARY for Selected Siding Materials ...... 43 Summary Table ...... 3 Vinyl Siding ...... 43 Table - Vinyl Siding Demand...... 46 II. MARKET ENVIRONMENT Markets...... 46 General ...... 4 Products ...... 47 Macroeconomic Environment ...... 5 Stucco & Related Materials ...... 48 Table - Macroeconomic Indicators ...... 7 Table - Stucco & Related Material Siding Consumer Income & Spending ...... 7 Demand by Market ...... 49 Personal Income & Expenditures...... 8 Markets...... 50 Table - Personal Income & Expenditures...... 9 Products ...... 50 Consumer Financing ...... 9 Table - Stucco & Related Material Siding Table - Consumer Financing Environment ...... 11 Demand by Product ...... 51 Demographic Trends ...... 11 Stucco ...... 51 Population ...... 12 Table - Stucco Siding Demand ...... 53 Table - Population Trends ...... 14 EIFS...... 53 Households ...... 14 Table - EIFS Siding Demand ...... 55 Building Construction Trends ...... 15 Other ...... 55 Table - Building Construction Expenditures ...... 17 Table - Stone, Concrete & Other Nonmetallic Residential Construction ...... 17 Mineral Material Siding Demand ...... 57 Table - Residential Construction Expenditures ...... 19 Wood Siding ...... 57 Housing Starts...... 19 Table - Wood Siding Demand by Market ...... 59 Table - Housing Indicators ...... 21 Markets...... 60 Housing Completions ...... 21 Products ...... 60 Housing Stock...... 22 Table - Wood Siding Demand by Product ...... 61 Chart - Year of Construction of Housing Stock, 2000 ...23 Plywood...... 61 Repair & Improvement ...... 23 Table - Plywood Siding Demand ...... 63 Table - Residential Repair & Improvement ...... 64 Expenditures ...... 24 Table - Hardboard Siding Demand...... 66 Nonresidential Construction ...... 24 Other ...... 66 Table - Nonresidential Construction Expenditures .....26 Table - Other Engineered Wood Siding Demand .....68 Pricing Patterns ...... 26 Lumber & Wood Shingles ...... 68 Table - Siding Pricing Trends ...... 28 Table - Lumber Siding & Wood Shingles Demand ....71 Market Trends ...... 28 Brick ...... 71 Table - Siding Market Trends, 1990-2000 ...... 30 Table - Brick Siding Demand ...... 72 Chart - Siding Market Trends, 1991-2000 ...... 30 Markets...... 72 Materials & Technology Trends...... 31 Products ...... 74 Legislation & Regulatory Considerations ...... 32 Fiber Cement ...... 75 Foreign Trade ...... 34 Table - Fiber Cement Siding Demand ...... 77 World Industry Outlook ...... 35 Metal Panels ...... 78 Table - Metal Panel Siding Demand ...... 78

Siding #1413 Freedonia Industry Study 4 Markets...... 79 Economic Outlook ...... 116 Products ...... 79 Table - Regional Gross Domestic Product ...... 117 Other ...... 81 Construction Activity ...... 117 Table - Other Siding Demand by Market & Material.....82 Table - Regional Construction Expenditures ...... 118 Aluminum Siding ...... 82 Housing Trends ...... 119 Polypropylene Siding ...... 84 Table - Regional Home Sales & Housing Starts ...... 120 Steel Siding ...... 85 Regional Demand for Siding ...... 121 Miscellaneous Siding...... 85 Chart - Siding Demand by Region, 2000 ...... 122 Table - Siding Demand by Region ...... 122 IV. SIDING DEMAND BY MARKET Northeast ...... 123 General ...... 87 Table - Northeast Siding Demand Table - Siding Demand by Market ...... 88 by Subregion & Market ...... 124 Residential ...... 89 New England ...... 125 Table - Residential Siding Market ...... 90 Middle Atlantic ...... 125 New Housing ...... 91 Midwest ...... 126 Table - New Residential Siding Market ...... 93 Table - Midwest Siding Demand Single-Family ...... 93 by Subregion & Market ...... 128 Table - New Single-Family Housing East North Central ...... 128 Market for Siding ...... 95 West North Central ...... 129 Multifamily...... 95 South ...... 130 Table - New Multifamily Housing Market for Siding ...96 Table - South Siding Demand Manufactured Housing ...... 96 by Subregion & Market ...... 132 Table - Manufactured Housing Siding Market ...... 98 South Atlantic ...... 132 Repair & Improvement...... 98 East South Central ...... 134 Table - Residential Repair & Improvement West South Central ...... 135 Siding Market ...... 100 West ...... 136 Nonresidential ...... 100 Table - West Siding Demand by Subregion & Market ... 137 Table - Nonresidential Siding Market ...... 102 Mountain ...... 138 New...... 102 Pacific ...... 138 Table - New Nonresidential Siding Market ...... 103 Repair & Improvement...... 104 VI. INDUSTRY STRUCTURE Table - Nonresidential Repair & Improvement General ...... 140 Siding Market ...... 105 Industry Composition ...... 141 Demand by Building Type ...... 105 Table - Estimated US Siding Revenues Office & Commercial...... 105 for Selected Manufacturers, 2000 ...... 142 Table - Office & Commercial Siding Market...... 107 Leading Companies ...... 143 Industrial ...... 107 Market Share by Material ...... 145 Table - Industrial Siding Market ...... 108 Product Development & Manufacturing ...... 147 Institutional ...... 109 Table - Capital Spending Patterns: Table - Institutional Siding Market ...... 110 Selected Siding Manufacturers ...... 151 Other Nonresidential Markets ...... 110 Competitive Strategies ...... 151 Table - Other Nonresidential Siding Markets ...... 111 Marketing & Distribution ...... 154 Financial Issues ...... 155 V. SIDING DEMAND BY REGION Table - Composite Financial Ratios: General ...... 112 Selected Siding Manufacturers ...... 157 Regional Demographic & Economic Trends ...... 113 Mergers & Acquisitions ...... 157 Population Patterns ...... 114 Table - Selected Acquisitions & Divestitures ...... 159 Table - US Resident Population by Region ...... 115 Company Profiles ...... 160-206

Siding #1413 Order form on last page 5 Market Environment

The Market Environment Section discusses factors influencing siding demand, including building construc-

tion trends and regulatory consider- MARKET ENVIRONMENT ations.

Foreign Trade This information provides you with an understanding and an analysis of the The vast majority of cross-border activity in the siding industry takes place before the materials are processed. Actual trade in finished product is much less, as climate in which the siding industry demand for most siding tendsSAMPLE to be localized PAGE in nature because the weight and bulk operates. of many of the products increase the cost of transportation. In addition, relative to markets outside of the US and Canada, the product mix of siding materials used is vastly different. For example, in much of Western Europe and Latin America, brick, stucco, concrete, stone and other masonry products predominate, and vinyl siding is much less important.

The one siding product category for which foreign trade is important for the US is wood siding. Most of the wood siding used in residential buildings is made from softwood lumber, for which Canada is an important source. Even in this case, however, much of the trade is at a product stage upstream of the siding production. A substantial share of the imports is generated by US-based producers, however, taking advantage of the less restricted and, in many cases, larger timber supply in Canada. This is especially true for engineered wood products, where the wood supply for certain materials (e.g., oriented strand board) is underutilized and can support a much larger industry. Wood shakes are one finished siding product for which Canadian production is substantial, given the availability of cedar and other wood in British Columbia.

The foreign presence in the US siding industry is not so much from imports of foreign-produced siding, but from direct investment by foreign firms in US siding producers. For example, CertainTeed, one of the leading US vinyl siding manufac- turers, is a subsidiary of France’s Saint-Gobain. Brick production is generally located close to the consumer, so penetration of foreign markets relies on branches as a matter of course. In the US market, Boral (Australia), CRH

Siding #1413 Freedonia Industry Study 6 Products By Material

SIDING PRODUCTS BY MATERIAL

The Products by Material Section Fiber Cement provides demand for historical years and forecasts growth to 2005 and 2010. Demand for fiber cement siding is forecast to rise 4.8 percent per annum through 2005 to 10.5 million squares, a pace faster than any other siding material. Measured bySAMPLE dollar value, demandPAGE is million in 2005 on annual increases of 5.9 This information helps you: percent. Fiber cement siding will achieve these advances despite the general weakness in building construction markets, as fiber cement continues to supplant alternative materials, particularly wood. Fiber cement siding has achieved • Analyze your company's explosive gains during the 1990s off of a negligible base before that time. growth potential in Repair and improvement markets will offer the best prospects for fiber cement the industry. siding over the forecast period, with incursions aided by products designed specifically for re-siding applications, such as James Hardie’s HARDIHOME • Outline your strategic panels. While use in new residential construction will expand at a much slower pace than during the 1990s, it will nonetheless exceed that for other materials. plans for five and ten Fiber cement siding will continue to make inroads at the expense of wood siding in years out. the new residential market, and will also slow the penetration of vinyl siding into new housing construction, especially for consumers who wish to preserve the option of changing the color of the siding without having to replace the siding. • Establish sales goals. Current versions of fiber cement are successor materials to asbestos cement, which was used as a building material prior to concerns about the health effects of asbestos fibers. fibers (generally from unbleached kraft wood pulp) are Brick Siding Demand combined with sand and Portland cement to form a slurry that is cured in an (million squares) autoclave. The product can be formed into boards or panels for siding use. A Item slightly different process1990 is used 1995 to create 2000fiber cement 2005 roofing. 2010

Res Bldg Constr Expend (bilFiber 96$) cement siding carries229.0 a Class 252.0 I fire rating, 316.9 resists 329.1 deterioration 363.4 from freeze- squares/mil 96$thaw cycles and is impervious 40 to water 38 or insects. 39 It has 38 a consistent 37 composition

Brick Siding Demand 9.2 9.5 12.3 12.4 13.5 Residential: 5.4 5.9 8.2 8.2 8.8 New 5.1 5.6 7.8 7.7 8.3 Repair & Improvement 0.3 0.3 0.4 0.5 0.5 Nonresidential: 3.8 3.6SAMPLE 4.1 TABLE 4.2 4.7 New 3.0 2.7 3.1 3.2 3.5 Repair & Improvement 0.8 0.9 1.0 1.0 1.2

% brick 11.1 10.6 11.7 11.4 11.4 Total Siding Demand 82.9 89.6 105.1 109.0 118.0

$/square 98 106 133 148 164 Brick Siding Sales (mil $) 900 1005 1635 1835 2215

© Copyright by The Freedonia Group, Inc.

Siding #1413 Order form on last page 7 Demand by Market & Region

The Markets Sections analyze trends and consider the threats and opportunities in each of the major markets for siding, as well as regional demand trends. SIDING DEMAND BY MARKET

Nonresidential Siding Demand by Building Type - Industrial The information presented will help you: Siding demand associated with construction, repair and maintenance of industrial buildings is projected to grow 1.7 percent per annum through 2005 to 6.1 million • Focus your sales and marketing squares. Demand will reverse a downward trend duringSAMPLE the 1990s PAGEas real expendi- efforts on high growth areas. tures on industrial construction are forecast to increase 2.1 percent per annum through 2005. By contrast, industrial construction expenditures fell over one • Propose new areas for development. percent annually in real terms from 1990 through 2000. Industrial construction suffered in particular from the recession at the beginning of the 1990s and from the uncertainties generated by the international financial crisis of 1997-1998, when weakness in overseas export markets caused US manufacturers to delay plant expansions. Through 2005, industrial construction will benefit from the need to modernize manufacturing facilities to maintain the productivity increases of the 1990s. Subsegments with better prospects include biotechnology and microelec- Midwest Siding by Subregion & Market tronics manufacturing. Overall gains in the industrial construction segment will be (million squares) tempered, however, by changes in manufacturing processes that emphasize just-in- time delivery of inventory and production to orders rather than to product Item inventory. These1990 developments 1995 will 2000generate less 2005 demand 2010 for additional warehous- ing on industrial sites. Midwest Constr Expend (bil 96$) 121.2 134.0 163.6 173.6 188.8 squares/mil 96$ 149 147 139 134 132 Industrial buildings encompass manufacturing facilities and other buildings, such as Midwest Siding Demandwarehouses and 18.0offices, that19.7 are situated 22.7 on parcels 23.2 primarily 24.9 devoted to manufac- By Subregion: turing. Siding products used on industrial buildings are generally selected for their East North Centraldurability and low 12.8 maintenance14.0 requirements. 16.0 Questions 16.3 of 17.4 creating a striking West North Centralvisual appearance 5.2 are usually 5.7 secondary. 6.7 Metal panels 6.9 are a 7.5 prominent siding material in the segment, especially in conjunction with metal building systems. By Market: Buildings for the industrial marketSAMPLE generally are TABLE low-rise, so the amount of siding Residential 13.0 14.7 17.0 17.2 18.5 Newper square foot of 6.6 floor space 7.6 is modest. 9.1 At the 8.4same time, 8.7 however, the cost of Repair & Improvementconstruction for industrial 6.4 buildings 7.1 is 7.9below that 8.8 of the average 9.8 nonresidential Nonresidentialbuilding. Thus, the 5.0 amount 5.0of siding used 5.7 per dollar 6.0 of construction 6.4 exceeds that New©of Copyrightother nonresidential by The 3.3 Freedonia structures. 3.2 Group, 3.8Inc. 3.9 4.2 Repair & Improvement 1.7 1.8 1.9 2.1 2.2

% midwest 21.7 22.0 21.6 21.3 21.1 Total US Siding Market 82.9 89.6 105.1 109.0 118.0

© Copyright by The Freedonia Group, Inc.

Siding #1413 Freedonia Industry Study 8 Industry Structure Sample page from Freedonia Industry Study

Gain#1117 a better Fractional understanding Horsepower of your Motors competition and analyze your company's position in the industry with information about:

• industry composition INDUSTRY STRUCTURE

• leading companies Product Development & Manufacturing

Product development in the siding industry encompasses both enhancement of • competitive strategies existing products and creation of new siding products through the use of new materials. The introduction of vinyl siding in the 1970s and the development of • marketing share by material aluminum siding a generation earlier are examples of the latter process. A variant on that theme was the introductionSAMPLE in the USPAGE of fiber cement siding in the early • product development 1990s. The product was not from an entirely new material, but developed as a replacement for cementitious siding that used asbestos fibers. The existing array of siding materials and the development of new sidings contributes as well to • manufacturing pressure for enhancement of existing products. Such incremental improvements can be used by manufacturers to forestall the possibility of substitution of siding • marketing & distribution materials of different types.

One of the driving market forces in the siding industry has been building owners’ • financial issues desire for low-maintenance sidings that satisfy aesthetic concerns. In residential use, wood siding materials have been losing market share to alternatives such as • mergers & acquisitions vinyl and, more recently, fiber cement. Both of these newer products have been designed in many cases to preserve some semblance of wood appearance, with grain patterns on the material. Newer products include lower-gloss coatings or two-toned color schemes that attempt to more closely resemble woodgrain patterns. Wood siding producers have responded to the challenge by developing lower-maintenance wood sidings, including factory prepriming or prefinishing. Louisiana-Pacific’s SMARTPANEL and SMARTLAP engineered wood sidings are treated with preservatives to resist fungus and insects. The sidings can also be ordered with factory-applied SMART FINISH to eliminate the need for painting upon initial application.

Another set of improvements to vinyl siding have been designed to make the product more rigid and thus enable it to lay flatter on the substrate. For example,

Siding #1413 Order form on last page 9 Company Profiles

The Profiles Section analyzes 32 companies active in the U.S. siding market. These profiles represent a sampling or cross-section of the types of

companies involved in the industry. COMPANY PROFILES

Divisions, subsidiaries, joint Louisiana-Pacific Corporation 805 Southwest Broadway, Suite 1200 ventures, etc., are discussed under Portland, OR 97205 appropriate parent companies. 503-221-0800

Sources for profiles included: Louisiana-Pacific (LP) is a forest products firm which manufactures lumber, pulp, structural and other panel products, hardwood veneers and cellulose insulation. • Information provided by The Company’s operations are conducted through five product segments: Structural Products, Exterior Products, Industrial Panel Products, Other Products key staff members in the and Pulp. LP’s sales in 2000 totaled $2.9 billion billion, including interarea respective companies transfers. The Company employed 11,000 in 2000. SAMPLE PAGE The Company is active in the siding industry through its Exterior Products • Annual reports segment, which had 2000 sales of $329 million. Through the segment, LP manufactures exterior siding and other cladding products for the residential and nonresidential building markets. LP’s siding operations include • 10-K reports three product lines: SMARTSYSTEM, vinyl and hardboard siding. These product lines are distributed through retail outlets and to builders and siding contractors. • Security analysts reports LP’s SMARTSYSTEM products consist of oriented strand board (OSB)-based siding, trim, soffit and fascia. The Company’s OSB for siding is manufactured at • Corporate product literature facilities in Newberry, Michigan; Silsbee, Texas; Tomahawk, Wisconsin; and Two Harbors, Minnesota. These plants had a combined annual capacity of 760 million square feet on a 3/8-inch basis as of the end of 2000. Products in the SMARTSYSTEM family include SMARTLAP, SMARTSIDE, SMARTPANEL and EZPANEL. SMARTSYSTEM products are manufactured using the borate-based SMARTGUARD process to resist termites and fungal decay.

SMARTLAP and SMARTSIDE lap sidings are treated and engineered wood siding

© Copyright by The Freedonia Group, Inc.

Siding #1413 Freedonia Industry Study 10 Companies Profiled Alcan Aluminum Limited Onex Corporation Alusuisse Composites Incorporated American Buildings Company Alcoa Incorporated Architectural Metal Systems Reynolds Metals Company CBC Steel Buildings Associated Materials Incorporated Commercial Building Components Incorpo- Alside Incorporated rated Berkshire Hathaway Incorporated Gulf States Manufacturers Incorporated Acme Brick Company Jannock Limited Justin Industries Kirby Building Systems Boral Limited MAGNATRAX Corporation Cedar Valley Shingle Systems Incorporated VicWest Steel Clarke Group Owens Corning Shakertown 1992 Incorporated Cultured Stone Corporation Crane Plastics Holding Company Vytec Corporation CRH plc Royal Group Technologies Limited Glen-Gery Corporation RPM Incorporated Etex Group NV Dryvit Systems Incorporated Cemplank Incorporated Saint-Gobain Eternit Incorporated Ashland-Davis FCP Incorporated CertainTeed Corporation Gentek Building Products Incorporated Wolverine Technologies Georgia-Pacific Corporation Smurfit-Stone Container Corporation Hancor Holdings LLC CLADWOOD Heartland Building Products Sto AG Jancor Incorporated Temple-Inland Incorporated Hanson plc Weyerhaeuser Company Boren Brick MacMillan Bloedel Limited Richtex Brick Wienerberger Baustoffindustrie AG US Brick Cherokee Sanford Group LLC Hardie (James) Industries Limited Darlington Brick and Clay Products International Paper Company General Shale Products LLC Masonite Corporation Kaycan Limited Louisiana-Pacific Corporation LTV Corporation VP Buildings Incorporated NCI Building Systems Incorporated Nichiha Corporation Nortek Incorporated Napco Variform

Siding #1413 Order form on last page 11 Forecasting Methodology

Freedonia does not just collect and reprint data; Freedonia develops data. Our analysts thoroughly investigate an industry by extensively interviewing key industry participants and analyzing information from sources such as associations, govern- ment and trade literature. Once this The Freedonia research is complete, Freedonia establishes Economics Group Freedonia one set of forecasts. All writing, editing In-house Research Consistent framework and forecasting is done in-house to assure of economic indicators on . . . • Quantitative forecasting quality and consistency. In cases where • Building Construction Expenditures • Industry structure & market • Manufactured Housing Shipments share analyses data does not exist, Freedonia develops the • Gross Domestic Product (GDP) • Product analyses & forecasts data based on input/output ratios, bills of . . . and many others materials and flow charts. The following chart summarizes Freedonia's methodology:

Methodology for Siding

Proprietary Extensive Interviews Electronic Database • Key participants • Trade publications • Industry experts • Government reports • End-users • Corporate literature • Online databases . . . and many others

Siding #1413 Freedonia Industry Study 12 The Freedonia Group, Inc. is a leading international industry study/ About database company. The Freedonia Group Since 1985, Freedonia has published over 1,600 titles covering areas such as chemicals, coatings and adhesives, building materials, plastics, industrial components and equipment, health care, packaging, household goods, security, and many other industries.

Freedonia has produced a wide variety of titles, including:

• Roofing • Insulation • Windows & Doors • World Prefabricated Housing

Because Freedonia is a reliable information source, our forecasts are cited in numerous publications such as The Wall Street Journal, Do-It-Yourself Retailing and RSI Magazine.

Advantages In-house operations of Freedonia Reports Because all of our staff work at the same location, interaction between analysts and departments provides a strong system of checks and balances.

Consistency Our Economics Group develops indicators that are used by all analysts. Therefore, every Freedonia study is based on a consistent set of economic assumptions (GDP, manufactured housing shipments, building construction expenditures, etc.)

Reliable forecasts Because all of our forecasts consider the environment in which a product or industry is operating, as well as threats and opportunities to the market, Freedonia forecasts are reliable indicators of future performance.

One-on-one interviews All studies are produced by conducting interviews with key industry participants and end-users.

Proprietary electronic database Freedonia’s analysts can tap into an extensive in-house electronic database containing corporate literature (including private company information), trade publications, government reports and many other sources of information.

Siding #1413 Order form on last page 13 About Our Customers

Freedonia's clients include major US and international companies in the manufacturing, services, consulting and financial sectors.

Typical purchasers of Freedonia studies :

• Key Executives • Corporate Planners • Market Researchers • Financial Analysts • Information Centers • New Product Developers • Merger & Acquisition Specialists

Since 1985 we have provided research to customers ranging in size from global conglomerates to one person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia research to help with their strategic planning.

Some of Freedonia's customers in the siding market include: Alcoa, Boral Limited, Georgia-Pacific, James Hardie and Saint-Gobain.

Siding #1413 Freedonia Industry Study 14 Flat Glass Roofing Demand for flat glass in the US will reach 6.6 The best opportunities in roofing will be found Other Titles billion square feet in 2005. Growth will be driven in reroofing applications, which account for by steady gains in residential repairs and improve- three-quarters of demand. Thermoplastic mem- ments, where flat glass finds many uses such as brane roofing will grow the fastest, with thermo- From Freedonia windows, doors, shower enclosures and skylights. plastic polyolefin (TPO) making inroads against Rebounding passenger car production will also built-up roofing and elastomeric roofing. Asphalt provide opportunities, although slowing produc- shingles will remain the dominant roofing mate- tion of larger vehicles will limit gains. This study rial. This study analyzes the $9.6 billion US analyzes the US flat glass industry to 2005 and roofing industry to 2005 and 2010 by product, For more information about 2010 by type and market. It also evaluates market market, and geographic region. It also profiles share and profiles key companies. key companies and presents market share data. these or other Freedonia titles, #1446...... 6/01...... $3,500 #1394...... 3/01...... $3,700 please contact us at: World Prefabricated Housing The Freedonia Group, Inc. Windows & Doors Demand for windows and doors in the US will World demand for prefabricated housing will Phone: (440) 684-9600 reach $24.6 billion in 2005. Vinyl and other plas- reach 1.3 million units in 2004. Gains will be bol- tic window and door demand will grow almost stered by housing activity in developing Asia/Pa- (800) 927-5900 6% annually, based on vinyl’s strength in residen- cific and Latin America, where prefabricated Fax: (440) 646-0484 tial markets. Plastics are already the top material housing will find use as both low-cost units to in the replacement window segment and will sur- reduce shortages and as high-quality, well-insu- pass wood windows in new home construction by lated houses for well-to-do consumers. This study 2005. This study analyzes the US window and analyzes the US $54 billion world prefabricated door industry to 2005 and 2010 by type, material, housing industry to 2004 and 2009 by type, mar- market and by region. It also details market share ket and region, and for 19 countries. It also de- and profiles key industry players. tails market shares and profiles key companies. #1435...... 5/01...... $3,800 #1370...... 1/01...... $4,300

Paints & Coatings Glass Fibers Demand for paints and coatings in the US will US demand for glass fibers will rise 3.6% annu- reach 1.5 billion gallons in 2004. Durable equip- ally through 2005, driven by the use of textile ment coatings will lead gains based on expanding glass fibers in construction products, motor ve- US durables production and robust growth in hicles and electronic equipment. Glass wool (fi- coatings exports. Solid increases are also forecast berglass) insulation will retain its dominance, for aerospace coatings due to gains in aircraft but will lag textile glass fibers. This study ana- production and the maintenance requirements of lyzes the 5.9 billion pound US glass fiber indus- the existing fleet. This study analyzes the $17 try to 2005 and 2010 by product and market. It billion US paints and coatings industry to 2004 also examines the market environment, evaluates and 2009 by type and application. It also profiles market share and profiles key companies. key firms and evaluates market shares. #1428...... 5/01...... $3,700 #1303...... 8/00...... $3,700

Hard Surface Flooring Insulation US hard surface flooring demand will surpass Thermal and acoustical insulation demand in the one billion square yards in 2005. Laminate, US will reach $6 billion in 2004. The best wood and ceramic tile flooring will be the fastest growth will be found in appliance, equipment growing segments and continue to supplant car- and HVAC uses, based on efforts to reduce en- pets and rugs. Demand for laminate flooring will ergy use and machinery noise, and improve in- keep growing at double digit rates. The nonresi- door air quality. Foamed plastic will be the fast- dential market will remain dominant and grow est growing insulation material, with fiberglass the fastest. This study examines the $7 billion remaining the largest type by weight. This study US hard surface flooring industry to 2005 and analyzes the US insulation industry to 2004 and 2010 by product and market. It also evaluates 2009 by material, market and region. It also pro- market share and profiles key firms. files key firms and presents market share data. #1415...... 5/01...... $3,600 #1248...... 4/00...... $3,600

Siding #1413 Order form on last page

15 How to Order

Ordering Information For more information about our products, Fill out the coupon below and mail it to The Freedonia Group, or send your order by fax (440) 646-0484, or E-mail to please call the Freedonia Customer Service [email protected] Department at (440) 684-9600 or (800) 927-5900 or fax (440) 646-0484. Handling and Shipping is FREE There is NO charge for handling and shipping. In the US we ship via UPS. Outside the US, we provide free airmail service. If you would like express delivery, we provide this to you at cost. Save Fifteen Percent If you order three (3) different titles at the same time, you can receive a discount of 15 percent. If your order is accompanied by a check, you may take a 5 percent cash discount (discounts do not apply to corporate use licenses).

Use Credit Card You may charge your order to either Visa, MasterCard or American Express. Please include your credit card account number, expiration date and your signature. Orders Outside of the US Checks must be paid in US funds and drawn against a US bank. Wire transfers should be sent to: Fifth Third Bank, Cincinnati, Ohio; The Corporate Use Licenses Freedonia Group, Inc.; SWIFT #FTBCUS3C; ABA #042000314; Account #830-51814 (please include study number and/or invoice number with all wire transfers). Now every decision maker in your organiza- tion can act on the key intelligence found in Additional Copies all Freedonia studies. For an additional Additional copies are available to original purchasers at $400 per title. $2,000, you receive unlimited use of an elec- Online Access tronic version (PDF) of the study. Place it on The complete text and tables from our studies and reports can be found your Intranet, e-mail it to coworkers around on our Web site www.freedoniagroup.com and through major commercial the world, or print it as many times as you online vendors. like! Order it today.

THE FREEDONIA GROUP, INC. TITLE PRICE 767 Beta Drive Cleveland, OH 44143-2326 USA Phone: (440) 684-9600 • (800) 927-5900 #1413 Siding $3,700 Fax: (440) 646-0484 Corporate Use License $2,000 Name: Additional Print Copies @ $400 Each Title:

Company:

Division: Please check method of payment: Total: $ Street: Enclosed is my check (5% discount) drawn on a US bank and payable to The Freedonia (no PO Box please) Group, Inc., in US funds. (Ohio residents add 7% sales tax). City/State/Zip: Bill my company MasterCard Visa American Express

Country:

MO. YR. Phone: Fax:

Email: Credit Card # Expiration Date SHIPPING and HANDLING charges are FREE via UPS (USA only) or airmail. Express delivery available at cost. Signature: F-SM.1413 Please inquire.