1 auhau ITC Bauhaus created by Edward Benguiat & Victor Caruso
of the International Typeface Corporation
type specimen designed and edited by Jordana Rae Rubin 2015
2 3 Meet Bauhaus...8 The Movement...... 8 The Character...... 9 Designers...... 10
Letters.....13 Weights...... 14 Alphabet...... 17 Anatomy...... 18
Symbols...... 24 Numerals...... 29 Languages...... 30 Mathematics...... 31 Bauhaus knows Symbols...... 33 Punctuation...37 everyone at the Punctuation...... 41 Copyright...... 43 Colophon...... 44 party. Acknowledgments...45
4 5 Bauhaus has a cup of chamomile tea every night before bed.
Bauhaus has never been a very good gift giver.
6 7 Meet Bauhaus The Movement The Character
Following Germany’s defeat in World War I, the German art scene Bauhaus lives in San Fransisco with his girlfriend of three years. thrived without the strict censorship that had been holding artists He’s in his late twenties. back for years. Artists were inspired by the Arts & Crafts movement He’s adventurous and a thrill seeker. He enjoys deep-sea kayaking which valued beauty in everyday objects, such as furniture, cooking and freestyle snowboarding. He’s gone sky diving three times. utensils, tools, and fabrics. He can juggle and tie a cherry stem with his tongue. His favorite movie is “Scott Pilgrim Vs. The World”. In 1919 Walter Gropius founded the Bauhaus school, a physical When Bauhaus was a kid he really wanted to be an astronaut. Now school that was very much representative of the movement’s name he doesn’t know what he wants to do, but that’s okay. which means “build house”. Followers of the movement understood Bauhaus enjoys working with his hands. In fact, his favorite store is that art was not valued purely on its aesthetics and craft was not Home Depot. values on just its technical qualities. Additionally, bauhaus is known He built the big bookshelf in his living room but it mostly holds old for its absence of ornamentation. The bauhaus movement was one of magazines and take-out menus. the most influential modernist movements of the 20th century. It held Bauhaus is a really cool guy, I want to become better friends. that minimalism was not merely a style choice, it was a holistic view of the whole design process.
8 9 ...And His Parents Herbert Bayer Edward Benguiat & Victor Caruso
In 1925 Herbert Bayer strived to create “the universal typeface”. During his time studying at the In 1975, two New York based designers, Edward Benguiat and Bauhaus school, he developed a workshop which focused Victor Caruso took Bayer’s design for Universal and created ITC on understanding effective communication through type and Bauhaus. Although ITC Bauhaus is not an exact replica from letterforms. According to Bayer, the most effective typeface Bayer’s designs, the smooth letterforms, appealing geometric eliminated the need for capital letters and relied on strong influence, and open end strokes in place of counters give the geometric letterforms. When Bayer was commissioned to typeface a clean, distinctive, and unique look. They created five create a typeface for all Bauhaus communications, he applied display weights: light, medium, demi, bold and heavy, each of his theories and created Universal. However, the typeface was which give Bauhaus his magnetic and multifaceted personality. never cast and only existed as a conceptual design.
10 11 letters
12 13 Bauhaus prefers to wear flannels.
Bauhaus bought a guitar but never learned to play it, so now he uses it as decor. 2 3 Bauhas has... Bauhaus is an weight fluxuation ambivert. Light Aa Bb Cc Dd Ee Sometimes he’s bold, Medium Ff Gg Hh Ii Jj Kk
Demi vivacious Ll Mm Nn Oo Pp and the life of the party. Bold Qq Rr Ss Tt Uu Heavy Vv Ww Xx Yy Zz other times he’s quiet and contemplative, yet unpretentious.
16 173 light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
demi ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
The waitress at bold Bauhaus’ favorite ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz diner knows what to heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ bring him when he abcdefghijklmnopqrstuvwxyz orders “the usual”. 2 19 tall ascender, disconnected crossbar one story ‘a’ oblong tittle great posture reflected letters Bauhaus liked that band open counters, minimal stroke strong legs, parallel cross stroke no spine open minded variation, sturdy stance from and finial never stressed snowboarding
broad, athletic small ear, subtle oblong narrow hook shoulders round vertex bad listener counters ascender height
x-height before they were cool baseline
diagonal bar slanted eye vertical tail, symmetrical sudden end terminals, descender height energetic and arcs impulsive enthusiastic
20 21 Bauhaus always brings his Go Pro when he goes snowboarding.
Bauhaus brings his lunch to work in a metal lunchbox. 4 5 symbols
4 5 Bauhaus' dream vacation would be going on a roller coaster tour.
Bauhaus has a pet turtle— her name is Cynthia. 4 5 1234567890 1234567890 Hey Bauhaus, Can I have your number? 1234567890 1234567890 1234567890
282 293 Bauhas has... an ear for language and a head for numbers
Latin Æ Æ Æ Æ Æ 2 × ½ = ¼ + ¾ French Ç Ç Ç Ç Ç 4² < 3³ Spanish Ñ Ñ Ñ Ñ Ñ √49 = 14 ÷ 2 German ß ß ß ß ß π = 3.141592653589793 Danish Ø Ø Ø Ø Ø Icelandic ∂ ∂ ∂ ∂ ∂
30 31 currency Bauhas doesn't give a $¢£ ¤ ¥€ accents ÅåÈèÎîÕõÛûŸÿ mathematical $#%@ +−×÷=<>√∞≈≠≤≥ ligatures fractions about what other fi fl ¼½¾ people think greek trademark ∆μ∏π∑Ω ©®™
6 33 Bauhaus collects VHS tapes likes some hipsters collect records.
Bauhaus cuts his own hair.
8 9 punctuation
2 3 ????? ! ! ! ! !
384 395 Bauhas is... very punctual. He’s always on time.
Light . , : ; ! ? / @ # & * ^ ( ) [ ] { } … _ - – — Medium . , : ; ! ? / @ # & * ^ ( ) [ ] { } … _ - – — Demi . , : ; ! ? / @ # & * ^ ( ) [ ] { } … _ - – — Bold . , : ; ! ? / @ # & * ^ ( ) [ ] { } … _ - – — Heavy . , : ; ! ? / @ # & * ^ ( ) [ ] { } … _ - – —
40 41 ITC Bauhaus Std created by Edward Benguiat & Victor Caruso
can be purchased from Adobe for $125 or $29/weight
copyright Bauhaus has never International Typeface Corporation lost a game of as part of Scrabble. Monotype Imaging Holdings Inc.
2 43 Adobe InDesign Creative Cloud Acknowledgments 2014.1 Release 10.1.0.71 Created for Graphics 437: Typographic Design Professor Claudia Strong 1 New pinterest Board Syracuse University S.I. Newhouse School of Public Communications 62 Pins; 12 New Followers Spring 2015 Sources designhistory.org/Avant_Garde_pages/BauhausType.html inhabitat.com/infographic-the-history-of-the-bauhaus-movement/ 3 Sabra Hummus Cups myfonts.com/fonts/linotype/itc-bauhaus/ store2.adobe.com/ 2 Venti Soy Chai Lattes theartstory.org/movement-bauhaus.htm Special Sean LeFlamme and Alex Gurevich for inspiring Bauhaus’ character 176 Google Searches Rachel Klein for teaching me “if this is true, what else is true” Thanks Anya Marina for her spectacular cover of “Whatever You Like” 1 All Nighter
44 45 “Bauhaus is a really cool guy. I wish I was friends with him.”
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