The Minecraft Session Table of Contents

Total Page:16

File Type:pdf, Size:1020Kb

The Minecraft Session Table of Contents Welcome to the Minecraft session Table of Contents Introduction………………………………………………………………………………….Slides 3-8 Creative Mode……………………………………………………………………………… Slide 9 Survival Mode………………………………………………………………………………. Slide 10-16 Tools…………………………………………………………………………………………………… Slide 12 Difficulties…………………………………………………………………………………………. Slide 13 Monsters……………………………………………………………………………………………..Slides 14 & 15 Weapons & Armor………………………………………………………………………………. Slide 16 Hardcore Mode……………………………………………………………………………. Slide 17 Crafting……………………………………………………………………………………….. Slides 18 & 19 Controls……………………………………………………………………………………….. Slide 20 Today’s Session……………………………………………………………………………. Slide 21 What is Minecraft? Minecraft is an open world sandbox game that focuses on building, exploration, and survival. It is an independently developed (indie) game created by Markus Persson and his company Mojang. Although there is an “ending” to the game, the user sets out his/her own objectives, as each action in the game provides rewards. Background Originally known as Cave Game, the first development phase of Minecraft began on May 10th, 2009. After a short development cycle of only 6 days, the first version of the game was publicly released on the 17th of May, 2009. This phase of the game would later become known as Classic, and it can still be played to this day. Over the next couple of years, Minecraft would go through many updates and changes, before being officially released on November 18th, 2011. The Rise of Minecraft Being an indie game, Minecraft lacked a fan base upon initial release. At the time, YouTube personalities began to upload “Let’s Plays,” videos in which people would play a video game and provide live commentary of their interactions. SeaNanners and YogsCast, two successful YouTube channels (at the time roughly 200,000-400,000 subscribers each) presented their adventures in this unknown game to a large audience which multiplied as the videos were spread on social media. They are credited with Minecraft’s sudden rise in popularity. Adam “SeaNanners” Montoya Simon & Lewis of the Yogscast Minecraft & Minecraft Edu There are a couple of main differences between the normal and Edu versions of Minecraft. Minecraft Edu is not meant to be played over the Internet (though it can be in certain circumstances), but rather a Local Area Network (LAN) in a classroom- like setting. While it was not developed exclusively for teaching, education is the primary goal of Minecraft Edu. Minecraft Edu’s multiplayer servers come preinstalled with a modified client. The client grants administrators special permissions/powers to the game, including the ability to reward and/or punish players. From the players’ perspective, there should be no difference in the gameplay. Minecraft Edu is what you will be using today, it will also be the version installed on the labs that are being sent out. Game Modes There are multiple ways to play Minecraft. The three game modes installed on the default Minecraft client are: Creative, Survival, and Hardcore mode. All three game types take place in the same sandbox world. Creative mode is focused solely on building. It is more laid back, as the player does not have to worry about any of the hazards of survival mode. Survival requires more attention to things such as hunger, environmental dangers, and the various monsters that inhabit the world. While more difficult, survival is more rewarding in the way that you appreciate everything you create, as it can all be lost in an instant. Multiplayer An option that will be available to the public is to play Minecraft with others over a server. In multiplayer, the users may choose to interact with each other in many different ways. They may work together to collect and share resources, and fend off malicious creatures and other players. Creative Creative mode is probably the most basic and easiest game mode to learn in Minecraft. As the entire focus is on building, the player does not have to worry about the harsher elements of Survival, such as hunger, hostile monsters, and death. Source: deviantart.com There is also no need to search for supplies, as the player has immediate access to every item in the game. Creative mode can be toggled on/off in the multiplayer portion of MinecraftEdu, the version of Minecraft that will be shipped out to your libraries. Survival This game mode promotes a sense of adventure in the players. In this mode, the player starts with nothing but their surroundings and is tasked with creating a shelter, foraging for resources, and fending off the denizens of the night. Initially, the amount of tasks may intimidate you, a brand new adventurer. However, we will break down and go in depth with each of the basics. Similar to creative mode, any block may be used in construction. The only difference between survival and creative mode’s building, is that you need to obtain your materials through harvesting, crafting, or exploration. Exploration is necessary (supplies will run out, and you will need more), and essential to progressing in the world of Minecraft (you will find better equipment and building materials). Tools In order to start foraging for resources, you must craft tools to harvest them with. It is possible to harvest wood, and all materials collected by a shovel with your bare hand. A pickaxe is used for mining minerals, stone, and metals. An axe is used for harvesting wood. A shovel is used to quickly collect gravel, snow, sand, and dirt. A hoe is used to make dirt suitable for farming crops on. The efficiency/durability of a tool depends on the quality of the material it was crafted from. Survival Mode Continued The screenshot provided is of your heads up display (HUD). The hot bar (squares on the bottom) are where objects in your inventory may be selected and used. The bar above the squares is the experience bar, which fills up from collecting resources, and killing mobs. On the left hand side above the experience bar are ten hearts. These hearts are your health points, and your avatar will die upon losing all of the hearts. Your health will regenerate if your hunger bar is full. The meat icons to the right represent your avatar’s hunger. You will have to find food in order to replenish your hunger bar. Once the hunger bar is empty your character will begin to lose health points. The amount of health points lost depends on the game’s difficulty. It is worth taking note that cooked foods will heal you for more health than raw food products. Difficulty In survival mode, there are four difficulties: Peaceful, Easy, Normal, and Hard. In peaceful difficulty, hostile mobs will not spawn. The player will regain health automatically, and will not require food. Hostile mobs will spawn in all difficulties except for peaceful. Mobs in easy difficulty will deal less damage when compared to the Normal difficulty. The player’s avatar may fall down to half health when the hunger bar is empty. In normal difficulty, the enemies will deal standard amounts of damage, and the player can starve to a miniscule amount of life. In hard difficulty, enemies deal the greatest amount of damage, and it is possible to starve to death. Survival Monsters can spawn in dark places, such as caves, and at the surface (only during night time). One may safely avoid confrontation by hiding in a shelter during the night. Once the player acquires a bed, it is possible to bypass night time by going to sleep. In a multiplayer server, the administrators (teacher accounts) may change the time to day by using commands. In order for the players to bypass night without commands, all of the players must sleep in their own bed. However, the monsters may be fought for the valuable materials that they yield. Monsters Zombie Skeleton Creeper Spider Enderman - Slow - Slow - Normal - Fast movement - Fast movement, movement movement movement - Close up jumping teleports - Close up - Long ranged - Detonates attacks - Aggravated by attacks attacks when close - Can scale up looking into its eyes - Drops - Drops to players straight walls - Close range attacks feathers & arrows, - Drops - Drops string & - Drops ender pearls rotten flesh bows, & sulphur spider eyes bones Weapons and Armor Weapons are very useful in combat, dealing more damage to players and monsters. The strength of a sword depends on the quality of the material that it was created from. This principle does not apply to bows however. Armor reduces the amount of damage that its user takes. The effectiveness of the armor follows the same principle as weapons and tools. Hardcore Hardcore mode is a variant of Survival, where the player’s world is deleted upon death. The mechanics and principles of the game are the exact same as survival, other than the fact that the player faces the added pressure of his/her work being erased if they die. In this game mode, the difficulty is permanently set at Hard. Crafting The handouts we have provided will include the recipes for items you can craft. To begin crafting, create a crafting bench by placing four refined wood blocks in the 2x2 grid located at the top of your inventory. Most tools and objects will require the crafting bench in order to be crafted. Materials Controls Today’s Session To help you get acquainted with the controls and environment of Minecraft, we have created a world that provides shelter in a town. As well, we have created a quest for both your entertainment and to encourage exploration. We have placed Gold Nuggets in chests (which may be accessed by right clicking on the chest) to collect. The first player to return to either one of us with the allotted amount of items will win a prize. You may attack other players if you desire, as killing them will allow you to gain all of their items.
Recommended publications
  • Free Minecraft Alts
    Free Minecraft Alts Free Minecraft Alts CLICK HERE TO ACCESS MINECRAFT GENERATOR minecraft creeper juice free printable labels free 24 7 minecraft pe server hosting In this video review, the narrator gives a detailed look at how you can hack Minecraft by obtaining a free limited amount of resources (such as wood or iron). This is not a hack tool but rather an online generator. This approach is great for those who don't want to download anything and those who don't know how to install anything. This generator is completely free of charge! Check out the video below to see it in action!", Some of the first mods were just new items which let players add new items into their game. This is a big deal because it's easy to overlook the small things when you're playing Minecraft. No one wants to miss out on anything, so new items make the game much more interesting and can take it up to new levels. More Info Download: MINECRAFT MODS", On a positive note, the game also allows players who are unable to play due to technical issues to create their own customized server in order for them to continue playing the game with their friends. On July 8th 2021, Facepunch Studios announced that "Rust" would be rebuilt with the use of a new development engine in order to create next-generation visuals and longer-term gameplay improvements.", how to get into minecraft free minecraft realms free trial download Doesn't matter what type of server you are looking for - Factions, Survival, SkyBlock, Creative or Towny - we have you covered.
    [Show full text]
  • The Advanced Strategy Guide to Minecraft®
    ADVANCED STRATEGY GUIDE TO MINECRAFT® Second Edition Stephen O’Brien 800 East 96th Street, Indianapolis, Indiana 46240 USA 000_5735_FM.indd i 10/9/15 11:06 AM ii Advanced Strategy Guide to Minecraft Advanced Strategy Guide to Minecraft® Editor-in-Chief Second Edition Greg Wiegand Copyright © 2016 by Que Publishing Executive Editor Rick Kughen All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, Development Editor photocopying, recording, or otherwise, without written permission from Todd Brakke the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been Managing Editor taken in the preparation of this book, the publisher and author assume Sandra Schroeder no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein. Project Editor ISBN-13: 978-0-7897-5573-5 Seth Kerney ISBN-10: 0-7897-5573-4 Copy Editor Library of Congress Control Number: 2013946682 Bart Reed Printed in the United States of America Indexer First Printing November 2015 Cheryl Lenser Trademarks Proofreader All terms mentioned in this book that are known to be trademarks or Jess DeGabriele service marks have been appropriately capitalized. Que Publishing cannot Technical Editor attest to the accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. Timothy L. Warner ® Minecraft /™ & © 2009-2013 Mojang/Notch Publishing Coordinator Minecraft is a trademark of Mojang Synergies/Notch Development AB.
    [Show full text]
  • Ski Nautique 200 - Closed Bow Ski Nautique 200 - Open Bow
    2018 OWNERS MANUAL SKI NAUTIQUE 200 - CLOSED BOW SKI NAUTIQUE 200 - OPEN BOW Ski_Sport_200_front matter_2018.qxp_Nautique Ski front matter.qxd 7/13/17 2:52 PM Page i Dear Nautique Owner, Welcome to the Nautique Family! For over 90 years, Nautique has been dedicated to providing our customers and their families with the finest inboard boats available. It’s our passion to create the best performing boats in the industry. Boats that allow you to escape the routine of everyday life. Our customers don’t just own a Nautique, they live the Nautique life. Your boat has been built with the best material and workmanship available, a legacy handed down from our founder. Our wealth of experience gives us the edge in innovation, quality and performance. We have the most dedicated and loyal employees in the industry. Hands down. Every day, our employees do more than just punch a clock; they take personal pride in every boat that comes down the line. Review this Owner’s Manual for your boat. We have assembled this manual to inform you about your Nautique and educate you further on boating. Please pay particular attention to the safety statements labeled as DANGER, WARNING, CAUTION and NOTICE. These statements alert you to possible safety hazards to avoid so you can have a safer boating experience. There are also many tips and tricks on care and maintenance sprinkled throughout the manual. Boating is very important to us and we would like you to enjoy many years of boating in your Nautique. By purchasing a Nautique, you have taken the first step in trading your old lifestyle for a new one.
    [Show full text]
  • MUSIC CAMPS: Summer 2018
    Specialty Camps BMuZ Brass Camp | GRADES 6-12 Come enjoy the perfect brass tune up right before the new MUSIC CAMPS: school year begins—for musicians who play trumpet, horn, REG trombone, baritone or tuba. Activities include group warm- Summer 2018 ONLINE ups, chamber music groups, all camp brass choir, listening sessions, and non-musical games. Register online or at a Recreation Hub office. *For students entering grades 6-12 who play trumpet, horn, trom- Location: Longfellow Middle School bone, baritone/euphonium, and tuba. *Two years playing experience (or approval from the Location: Longfellow Middle School—1500 Derby St., Berkeley, 94703 camp director) is required. Code Date Day Time Fee 18008 Jun 25-29 M-F 8:30am-12:00pm $220 BMuZ Band Camp 18912 Jun 25-29 M-F Both Brass & Drumline Camp* $350 GRADES 6-9 *See Drumline Camp details below Bring all your friends, and make new ones as well. We will work together on sight reading, creating a beautiful group BMuZ Drumline Camp | GRADES 5-9 sound, locking in intonation, articulating with expression, Come experience what it is like to be in a real drumline! We and playing together as an ensemble. Activities include will be learning drumline warm-ups and cadences using group warm-ups, all band rehearsals, sectionals, music snares, quads, bass drums and cymbals. No drumming games, and non-musical games. experience necessary. All you need is a pair of sticks and an Location: Longfellow Middle School, 1500 Derby Street, Berkeley, 94703 excitement to learn! Code Date Day Time Fee Location: Longfellow Middle School—1500 Derby St., Berkeley, 94703 18010 Jun 18-22 M-F 8:30am-12:00pm $220 Code Date Day Time Fee 17948 Jun 18-22 M-F Both Band & Jazz Camp* $350 18020 Jun 25-29 M-F 1:00pm–4:30pm $220 *See Jazz Camp details below *See Brass/Fiddle/Guitar description for combined codes/fees.
    [Show full text]
  • Minecraft As a Tool for Engaging Children in Urban Planning: a Case Study in Tirol Town, Brazil
    International Journal of Geo-Information Article Minecraft as a Tool for Engaging Children in Urban Planning: A Case Study in Tirol Town, Brazil Bruno de Andrade 1,* , Alenka Poplin 2 and Ítalo Sousa de Sena 3 1 School of Architecture, Planning and Environmental Policy, University College Dublin, D04 V1W8 Dublin, Ireland 2 College of Design, Community and Regional Planning Department, Iowa State University, Ames, IA 50011, USA; [email protected] 3 Department of Geography, Federal University of São João del-Rei, São João del-Rei 36307-352, Brazil; [email protected] * Correspondence: [email protected]; Tel.: +353-87-3439101 Received: 17 December 2019; Accepted: 4 March 2020; Published: 13 March 2020 Abstract: The purpose of this paper is to explore the potential of Minecraft’s game environment for urban planning with older and younger children in a public school in Tirol town, Brazil. Minecraft is employed as an innovative tool to tackle the present lack of engagement and involvement of key societal actors such as children and young people in urban planning. Thus, how can games support children to co-design their future city? Which heritage values do they represent graphically in the game environment? Geogames are games that provide a visualization of a real spatial context and in this study, Minecraft is the tool which we use to explore youth engagement. We designed two experiments, which tested Minecraft as a geogame environment for engaging young people in urban planning. These experiments were conducted with children, who emerged as active emancipated actors to bring their values to the planning practice.
    [Show full text]
  • Minecraft Android Unofficial Game Guide
    Minecraft Android Unofficial Game Guide Copyright 2017 by HSE Games Third Edition, License Notes Copyright Info: This ebook is licensed for your personal enjoyment only. This ebook may not be resold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return and purchase your own copy. Thank you for respecting the hard work of this author. Legal Info: This product is not associated, affiliated, endorsed, or sponsored by the Original Copyright Owner(s), nor have they been reviewed, tested or certified by either. This is an unofficial guide. This guide is to be used as a reference. This does not modify or alter the game in any way and is not a software program. Presented by HiddenStuffEntertainment.com Table of Contents Minecraft Android Unofficial Game Guide Preface How to Install the Game for the Kindle How to Install the Game for the iPad/iPhone How to Install the Game for Android Devices How to Install for Windows Phone How to Install for Windows 8 How to Install for Blackberry How to Install for Nook How to Install the Game on your PC Introduction Getting Started Why Play Minecraft? Future Game Objectives and Goals Getting Started Quick Tips The First Night 10 Ways to Survive the Night 10 New Ways to Enjoy Mine craft Combat Mining Food Supply And Farming Animal Rearing Playing with the Oculus Rift Setting Up a Multiplayer Server Mods you should download Building a Semi-Permanent Home THE END Potions Crafting Conclusion Free Bonus for our Readers How to Install the Game on your PC 1) Go to Google and search “facebook app games” by typing it into the search bar.
    [Show full text]
  • LOVE YOU GUYS (NO HOMO)’ Amanda Pottsa a FASS Building, Lancaster University, Lancaster LA1 4YD Published Online: 07 Nov 2014
    This article was downloaded by: [St Cadoc's Hospital] On: 07 September 2015, At: 04:08 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: 5 Howick Place, London, SW1P 1WG Critical Discourse Studies Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rcds20 ‘LOVE YOU GUYS (NO HOMO)’ Amanda Pottsa a FASS Building, Lancaster University, Lancaster LA1 4YD Published online: 07 Nov 2014. Click for updates To cite this article: Amanda Potts (2015) ‘LOVE YOU GUYS (NO HOMO)’, Critical Discourse Studies, 12:2, 163-186, DOI: 10.1080/17405904.2014.974635 To link to this article: http://dx.doi.org/10.1080/17405904.2014.974635 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Versions of published Taylor & Francis and Routledge Open articles and Taylor & Francis and Routledge Open Select articles posted to institutional or subject repositories or any other third-party website are without warranty from Taylor & Francis of any kind, either expressed or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, or non-infringement. Any opinions and views expressed in this article are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information.
    [Show full text]
  • Minecraft Story Mode Free
    Minecraft Story Mode Free Minecraft Story Mode Free CLICK HERE TO ACCESS MINECRAFT GENERATOR Rust is a survival game released in 2012 developed by Facepunch Studios. It is similar to Minecraft as it allows players to build and destroy structures using various blocks.", The Minecraft Bedrock Edition is a new game on the market. It's like Java version of Minecraft, but everything is changed to be more like mobile or console. It has all of the original features of Minecraft and you can play with your friends, make new friends and chat in real-time right from your phone.", How to Use the Minecraft Worlds Generator STEP 1 Download the Minecraft worlds generator files here. STEP 2 Download the Minecraft worlds generator tool. STEP 3 Follow the instructions on the tool to generate any worlds you want! Don't forget to switch off your Internet connection so that no other users can access your world. STEP 4 Download and install the Minecraft versions 1.7.8 or 1.7.9 files from this page. STEP 5 Enjoy! You should now have your desired world type ready!", Your Minecraft Bedrock Edition server will be available for players who want to play on their own terms. You can create an unlimited number of servers, each with its own set of options that will cater to a variety of players' needs. Minecraft Bedrock Edition is known for its flexibility, and this new version is no exception. You can choose to allow or disallow griefing at your own discretion in a variety of different ways.
    [Show full text]
  • How to Get Minecraft for Free on Ipad
    How To Get Minecraft For Free On Ipad How To Get Minecraft For Free On Ipad CLICK HERE TO ACCESS MINECRAFT GENERATOR Step 6: Installation in Minecraft. Well, now go to Installations, + New Option, Type in the name of the installation that you want to Install!. I’m talking about OptiFine File that we installed just a few mins prior!. Select OptiFine and it’s the latest version from the drop-down box!. Name what you want to name, (But I’ll recommend you not to rename because that can be slightly tricky ... Free Modded Minecraft Server Hosting Health. Health Details: Create Minecraft Server With Mods Health.Health Details: How to Setup a Modded Minecraft Server (1.12.2) : 6 Steps .Health Details: Open your server's mods folder and paste the mods there.Then you'll want to move the original mods you copied to your .minecraft folder. to find it, press the windows key and type %appdata% into the ... Discover the best free Minecraft Online Games.Play amazing Kids and Funny games on Desktop, Mobile or Tablet.¡Play now on Kiz10.com! is an OPEN WORLD construction video game which was created by the Swedish Markus Persson (NOTCH) and later for the company he created called... Vous pouvez jouer en ligne avec eux, même si votre copie de jeu est officielle. Tout ce dont vous avez besoin de faire est de créer un serveur Minecraft en modifiant quelques détails, ainsi tout le monde pourra rejoindre votre serveur. Faites un doubleclic sur le programme afin de lancer le serveur.
    [Show full text]
  • How to Get Minecraft on Chromebook for Free
    How To Get Minecraft On Chromebook For Free How To Get Minecraft On Chromebook For Free CLICK HERE TO ACCESS MINECRAFT GENERATOR Best Mods For The Survival Mode When you look at why people might want to use mods over more new content, it's because they like adding new things and making their experience better. These mods improve upon what already exists in Minecraft which is why everyone likes them so much. More Info Download: MINECRAFT MODS", As you can see, the different kinds of mods differ in many ways. Knowing them is important because you will be able to identify each of them when you are browsing for a mod.", Minecraft Bedrock Edition offers a much more convenient way to play Minecraft and it's compatible with iOS, Android and Windows 10 devices. You don't need any special hardware or software in order to use your server. All you need is a mobile device to connect to it and you're ready to go. The process of starting your server is very simple and anyone can do it, so you'll be playing in no time! You can also make purchases with in- game currency for extra characters, skins and other stuff from the Minecraft Marketplace, so if you decide to buy something from there you won't have any problems or issues at all.", "Rust" takes place in a post-apocalyptic world where climate change has reportedly caused most animals (including humans) to become extinct. A player begins their journey by choosing to build themselves a shelter or start mining and gather resources as soon as possible for crafting valuable items which can be sold for money.
    [Show full text]
  • Single Player Orientation
    Single Player Orientation Minecraft for mobile Singleplayer orientation This document is for teachers. New words and phrases Singleplayer mode is a way of playing Minecraft on one device. Pupils can only see themselves in the Minecraft world. Multiplayer mode can have up to five pupils working together over the local network. This makes collaboration an option. See the CCEA Multiplayer resource for more information. Game modes: Creative In creative mode, the only task you have is to build things. You will have access to all the resources in your inventory. Survival When you are in survival mode you must find food to survive and/or farm resources to craft and build items. If you die, you respawn and carry on. Adventure Adventure mode is a game mode intended for player-created maps, limiting some of the gameplay in Minecraft. In this mode, you cannot directly destroy any blocks with any tools or place any blocks, in order to avoid spoiling adventure maps. Approximate times are given for each step throughout the resource. 1 Single Player Orientation Learning outcomes When pupils have completed Activity: Singleplayer creative mode they will have: Created an avatar; Created a new world in singleplayer mode, named the world and set the game mode to creative; Explored the world in creative mode, using the inventory and hotbar; Created a small shelter in creative mode; Documented their build by taking a snapshot; and Helped fellow pupils through the steps, where appropriate. When pupils have completed Activity: Singleplayer survival mode they will have: Set the game mode to survival; Explored the world in survival mode; Completed a selection of Recipes in survival mode; Documented their crafting activities by taking a series of snapshots; and Helped fellow pupils through the steps, where appropriate.
    [Show full text]
  • Youtube Marketing: Legality of Sponsorship and Endorsement in Advertising Katrina Wu, University of San Diego
    From the SelectedWorks of Katrina Wu Spring 2016 YouTube Marketing: Legality of Sponsorship and Endorsement in Advertising Katrina Wu, University of San Diego Available at: http://works.bepress.com/katrina_wu/2/ YOUTUBE MARKETING: LEGALITY OF SPONSORSHIP AND ENDORSEMENTS IN ADVERTISING Katrina Wua1 Abstract YouTube endorsement marketing, sometimes referred to as native advertising, is a form of marketing where advertisements are seamlessly incorporated into the video content unlike traditional commercials. This paper categorizes YouTube endorsement marketing into three forms: (1) direct sponsorship where the content creator partners with the sponsor to create videos, (2) affiliated links where the content creator gets a commission resulting from purchases attributable to the content creator, and (3) free product sampling where products are sent to content creators for free to be featured in a video. Examples in each of the three forms of YouTube marketing can be observed across virtually all genres of video, such as beauty/fashion, gaming, culinary, and comedy. There are four major stakeholder interests at play—the YouTube content creators, viewers, YouTube, and the companies—and a close examination upon the interplay of these interests supports this paper’s argument that YouTube marketing is trending and effective but urgently needs transparency. The effectiveness of YouTube marketing is demonstrated through a hypothetical example in the paper involving a cosmetics company providing free product sampling for a YouTube content creator. Calculations in the hypothetical example show impressive return on investment for such marketing maneuver. Companies and YouTube content creators are subject to disclosure requirements under Federal law if the content is an endorsement as defined by the Federal Trade Commission (“FTC”).
    [Show full text]