Experts in Custom Exterior Branding
“The biggest issue is getting the right care, at the right time, at an affordable cost to the system, public and patients.” Dr. Mark Schonfeld, page 4 FEBRUARY s 6/,5-% s .5-"%2 THIS ISSUE Harper talks trade during B.C. visit
Edelman conducts global Board of Trade CEO survey on trust · 2 Iain Black moderates economic discussion with B.C. receives an ‘A’ for red tape reduction · 3 Canada’s Prime Minister
BY GREG HOEKSTRA Board aims to address health-care challenges · 4 From the death of Nelson Mandela, to the birth of Canada’s B.C. mining industry adds historic trade deal with the Euro- new jobs in 2013 · 5 pean Union. From the opportunities facing Op-ed: Coal industry is Canada’s energy exports in Asia, safe and responsible · 6 to the challenges facing Canada’s Olympic hockey team in Sochi. Will 2014 bring a surge of All that and more was dis- economic growth? · 7 cussed candidly on Jan. 6, when Prime Minister Stephen Harper Photo highlights · 8 visited Vancouver for an economic discussion with Iain Black, Presi- Prime Minister Stephen Harper chose The Vancouver Board of Trade as the venue for his first public appearance of 2014. Above, he dent and CEO of The Vancouver participates in a moderated Q&A with Iain Black, President and CEO of The Vancouver Board of Trade. Submitted photo Exploring the Oakridge Board of Trade. 2025 development · 11 The 35-minute question-and- cussing the three Ps – pipelines, implications for a wide variety Union,” he said. answer session attracted a sold- the Pacific Gateway, and hockey of industries, including forest “We will have tariff-free access, Measuring your company’s out crowd of nearly 600 business pucks – before shifting the con- products, fisheries, agriculture, essentially, to more than half the success online · 13 leaders and garnered significant versation toward the significance manufacturing, and professional world’s economies.” media interest, given that it was of the Comprehensive Economic services. On the topic of trade, Black @boardoftrade Harper’s first public appearance and Trade Agreement (CETA) with “When this thing comes into then asked Harper to address of 2014. the European Union. effect, we’ll have 98 per cent of “the elephant in the room,” which /VancouverBoardofTrade Black kicked off the event by Harper told the audience that trade [with the E.U.] tariff-free. We was the future of Canada’s energy playfully quipping that the Prime CETA is a historic agreement will be the only G8 nation with es- industry and the proposed energy boardoftrade.com Minister couldn’t pass through for Canada, due not only to its sentially tariff-free access to both British Columbia without dis- scope, but also due to its positive North America and the European TURN TO PAGE 3 The New Learjet 75 The Future of Aviation
LAS is proud to announce the arrival of Canada’s first Learjet 75, the fastest aircraft in its class. You can now fly non-stop to Toronto at a moment’s notice. With satellite phones, complimentary Wi-Fi and personal touch screens, you will turn your travel time into productive time.
604-272-8123 | 1-877-399-8123 londonair.com hours7days 2 member news Sounding Board February 2014 Who can you trust? Edelman presents results from global survey to Vancouver’s business community on Feb. 26
Join The Vancouver Board Trust Barometer builds on 14 This year, survey results will what the Trust Barometer means of Trade on Feb. 26 as Edelman years of the survey, expanded be presented by Ben Boyd, Edel- locally. Panellists will include Canada presents results from to 26 markets around the world, man’s Global Chair Corporate seasoned broadcaster Bill Good its global survey — the Edelman measuring trust in institutions, Practice, John Clinton, Edelman from CKNW Radio, Port Metro Trust Barometer 2014 — to Van- industries and leaders. Canada’s CEO, Patti Schom- Vancouver President and CEO couver’s business community. Each year, results from the Moffatt, Edelman Canada’s Chief Robin Silvester, LNG Canada Edelman, the world’s largest Edelman Trust Barometer are Client Officer, and Kim Peacock, General Manager Susannah public relations firm, has been released annually at the World Edelman Vancouver’s General Pierce, TransLink COO Doug tracking trust globally for 14 Economic Forum in Davos, Manager. Kelsey, and Michael Parent, John Clinton, CEO, Edelman Canada years — watching the rising in- Switzerland to an elite global The presentation will be fol- Director of the Centre for Cor- fluence of “a person like me” and business community. Following lowed by an expert panel discus- porate Governance and Risk Tickets for this event are now the decline of traditional sources that, the results are presented at sion with local media, business Management at Beedie School available. Register today at www. of information. Edelman’s 2014 The Vancouver Board of Trade. and academic influencers about of Business. boardoftrade.com/events.
EVENTSEVENTS CALENDARCALENDAR UPDATE UPDATE Small Business Council See our full events calendar at boardoftrade.com/events Member Spotlight
FRIDAY, FEBRUARY 7, 2014 THURSDAY, FEBRUARY 20, 2014 FRIDAY, FEBRUARY 28, 2014 Leanne Gillespie, Founder, Shift Designs Leaders of Tomorrow Small Business Council Rebalancing Health Executive Roundtable Roundtable: Doing Care: Public, community, BY MELISSA WILLIAMS with Scotiabank Business with the corporate and patient Government of Canada partnerships 8 – 9:30 a.m. Shift Designs is a Vancouver- presented by Pacific Blue Cross 7:30 – 9:30 a.m. based marketing company started Scotiabank BC Offices 7:20 a.m. – 4 p.m. 650 West Georgia St — Vancouver Tara Hartley, Regional Director in 2007 by Leanne Gillespie. The Suite 3400 for the Office of Small and Dr. Richard Saltman, Professor of company focuses on working with Medium Enterprises at Public Health Policy and Management, businesses to create long-lasting Event Sponsors: Scotiabank Works and Government Services Rollins School of Public Health, brands through logos, print design Canada Emory University and the increasingly important TUESDAY, FEBRUARY 11, 2014 Pan Pacific Hotel — Oceanview Suite Dr. Kendall Ho, Professor in web presence. To gain more insight Company of Young 999 Canada Place Emergency Medicine, Faculty of on the importance of branding for Professionals Leadership today’s up-and-coming business, Medicine, University of British Cafe with the Vancouver Columbia Sounding Board did a quick inter- WEDNESDAY, FEBRUARY 26, 2014 Art Gallery view with Gillespie. Dr. Ron Walls, Professor and Edelman Trust Barometer Q: You specialize in branding ,EANNE 'ILLESPIE &OUNDER 3HIFT $ESIGNS 5:30 – 8 p.m. Chair, Department of Emergency 2014: Who can you trust? which is about differentiating Vancouver Art Gallery Medicine at Brigham and 11:30 a.m. – 2 p.m. yourself from your competitors. easy. What accomplishment are 750 Hornby Street, Vancouver Women’s Hospital and Professor Pan Pacific Vancouver of Medicine, Harvard Medical How does Shift Designs differenti- you most proud of? Event Sponsors: School, Boston MA ate itself? A: Starting and running my own Vancouver Art Gallery — Crystal Pavilion A: We understand that each business for five years. One of my 999 Canada Place Plus 2 panel discussions client is different with a different main challenges was in the first Presenting Sponsor: Edelman WEDNESDAY, FEBRUARY 19, 2014 Hyatt Regency Hotel set of needs therefore we don’t year. I had taken on a big contract — Regency Ballroom Networking Breakfast use a standard template or have that brought in about 75 per cent Series: Orientation THURSDAY, FEBRUARY 27, 2014 655 Burrard Street a uniform sequence of activities. of the business’s revenue which and Roundtable Members’ Reception Title Sponsor: Pacific Blue Cross We work closely with our clients to was great but also unnerving since Elite Sponsor: TELUS 7 – 9 a.m. at V Lounge fully understand the nature of the we were then highly reliant on that Premier Sponsor: LifeLabs business and be very clear about client. I had to work at diversifying Renaissance Vancouver 5 – 7 p.m. the company intent so that no our clientele to ensure we weren’t Harbourside Hotel V Lounge clients are lost through the misrep- in a position to rely on any one 1133 West Hastings Street 1095 Mainland WEDNESDAY, MARCH 5, 2014 Keynote Speaker Hillary resentation of the brand. client. Event Sponsor: Worldlynx Wireless Event Sponsor: V Lounge Rodham Clinton Q: As an entrepreneur and Q: What advice do you have for small business owner, how do you others in business? Doors: 5:30 p.m. define success? A: Do it right the first time and Hillary Rodham Clinton, A: Generally it is when you avoid backtracking. You won’t be Former U.S. Secretary of State obtain the goals that you have set able to do everything yourself so and Former U.S. Senator from out for yourself. This could be the make sure you have a good team New York amount of money you make, the and outsource when necessary. Queen Elizabeth Theatre position title you hold or just how Also, make sure you have an ac- Vancouver, B.C. much you love doing your job. counting expert on hand, you won’t Success for me has been wading regret it. through the different obstacles Q: Last words of advice for our What speaker, topic or issue do you want explored? We’ll look into it. that you encounter when starting readers? and running a business and getting A: Don’t give up. Even when E-mail: [email protected] through the tough times without things are daunting, just buckle being discouraged. down and punch through because Q: Overcoming obstacles that is when you are going to be Register now at boardoftrade.com/events without being discouraged is not most proud of your success. February 2014 Sounding Board member news 3 Letter to the Editor: Canada needs to diversify B.C. receives an ‘A’ for red tape reduction markets for energy: Harper
Dear Editor, work on the Mobile Business Licence throughout 2013, alongside partner organi- program, which allows business to operate CONTINUED FROM PAGE 1 zations such as the Richmond Chamber of Red tape costs businesses time and across multiple municipalities with a single Commerce, BC Chamber of Commerce and money. We want entrepreneurs to be able licence, rather than needing one in each pipeline projects to get Canada’s energy the Vancouver Airport Authority. to focus on what matters - creating jobs and community. products from mine to market. Responding to a question about the spurring innovation. But we’re not going to sit back and let “It’s without a doubt in the country’s best Pacific Gateway, Harper said the proximity That’s why the B.C. red tape pile up. Last week interests that we diversify the markets for our of B.C. to surging Asian markets is not lost government is committing we announced five new energy resources,” said Harper. “We sell 98 upon government officials in Ottawa. to cutting red tape to make priority projects to further or 99 per cent of our energy to one country “We know that we have a special ad- it easier for businesses to reduce red tape in British – the United States – which clearly, as with vantage in Canada, because no part of the do business in B.C. Columbia. These projects any business, is not really in our interest.” Western hemisphere or the Americas is We’re the first gov- include everything from Harper said its important that Canada closer to Asian markets than British Colum- ernment in Canada to making it easier for entre- find a way to capitalize on energy demand in bia,” said Harper. enshrine in law the re- preneurs to find out how growing markets, such as Asia, but stopped He also hinted that his government will quirement to publish to start a new restaurant, short of commenting on specific proposals. make some “substantial investments” in annual reports about to simplifying the way “The government’s role is not to endorse infrastructure on the West Coast, as part of regulatory reform. to apply for government particular pipelines,” said Harper. “Our job the $53-billion Building Canada Fund, but We’ve reduced regula- contracts. You can visit our as a government is to set up proper processes stopped short of discussing specific details tory requirements by over Regulatory Reform page of evaluation and scrutiny.” at this time. 42 per cent since 2001. through gov.bc.ca for more Continuing the discussion on Asia, Black “[Fostering trade with Asia] will continue That’s more than 154,000 information on the five thanked the Prime Minister for the recent to be a priority,” he said. “We do know that regulatory requirements 4HE (ONOURABLE .AOMI 9AMAMOTO projects. approval of the APEC travel card program, in the next century, that is where the largest off the books – and we’ve B.C.’s Minister of Small Business Over the next year I which will help expedite Canadian business portion of global growth is going to be.” committed to holding the commit to not giving up travel to Asia. Harper rounded out the conversation line right through to 2015. the fight against the red tape. We’ll work Black noted that The Vancouver Board with some over-arching thoughts on what’s Our hard work is being acknowledged. hard to ensure we continue to be national of Trade lobbied for program during the in store for the Canadian economy in 2014, On Jan. 28, as part of Red Tape Awareness leaders in red tape reduction and build on Canadian Chamber of Commerce’s Annual as well as some insights on his new book. Week, CFIB awarded B.C. an ‘A’ for reducing our efforts to be the most small business General Meeting in 2011, bringing the issue Video highlights from the Prime Minis- red tape for the third year in a row. As the friendly jurisdiction in the country. to the national stage. ter’s discussion with Iain Black are available only province in the country to receive an In addition, Black also thanked Harper at www.youtube.com/theboardoftrade. ‘A’ grade, we know we are national leaders. Naomi Yamamoto for the federal government’s recent efforts A full photo gallery from the event is also We were also nominated for a national Minister of State for Tourism and Small to improve air access – an issue that The available online at www.facebook.com/ Golden Scissors Award by CFIB for our Business, Government of British Columbia Vancouver Board of Trade advocated for vancouverboardoftrade.
Edelman Trust Barometer 2014: Who can you trust?
Wednesday, February 26, 2014 | Pan Pacific Vancouver 11:30 a.m. – 2 p.m.
Edelman, the world’s largest PR firm, has been tracking Trust globally for 14 years — watching the rising influence of “a person like me” and the decline of traditional sources of information in the eyes of informed and general publics. The 2014 results data from Edelman Trust Barometer will be presented in Vancouver on February 26th. Find out how Canada ranks globally, and more importantly, what is going on with trust here at home.
Presenting Sponsor: Media Partner:
boardoftrade.com/events 4 featured event Sounding Board February 2014
PUBLISHER: Business in Vancouver Media Group A rebalancing act EDITOR: Greg Hoekstra, 604-640-5450 ADVERTISING SALES: Katherine Butler, 604-608-5158 Board of Trade aims to address Canada’s DESIGN: Business in Vancouver Media Group health-care challenges at Feb. 28 forum As the official publication of The Vancouver Board of Trade, the Sounding Board newspaper provides analysis and discussion of regional and national issues facing the business community, along with input from member companies, allowing them to raise their profile in the business community. BY GREG HOEKSTRA Management at Emory Universi- Sounding Board is published 12 times per year by Business in Vancouver Media Group in partnership with The Vancouver Board of Trade. ty’s Rollins School of Public Health. Sounding Board is read by leading business executives and their employees. The Some of North America’s Regarded as one of the world’s paper has a primary circulation of 12,500 and a conservatively estimated total leading health-care experts are leading authorities on health-care readership of 37,500. coming to Vancouver this month systems, Saltman was recom- ABOUT THE VANCOUVER BOARD OF TRADE for The Vancouver Board of mended by the Canadian Medical The Vancouver Board of Trade is Vancouver’s chamber of commerce. Since 1887, The Board of Trade has been an active proponent of business in Vancouver. The Trade’s 2014 Health Care Forum Association, due to his expertise $R 2ON 7ALLS CHAIR OF THE EMERGENCY World Trade Centre Vancouver is the international division of The Vancouver — a symposium that will bring to- in redefining health care in an era room that treated victims of the Boston Board of Trade and is affiliated with more than 300 WTCs worldwide. gether patients, the public sector, with reduced economic ability to Marathon bombing, will deliver one of OUR MISSION STATEMENT and private enterprise for a frank sustain it. three keynotes at The Vancouver Board of The Vancouver Board of Trade works in the enlightened interest of its members to promote, enhance and facilitate the development of the region as a Pacific discussion on the future of Cana- “I knew we needed him to Trade’s Health Care Forum. centre for trade, commerce and travel. da’s health-care system. come and speak, because he’s the
OUR BASIC PRINCIPLES The forum, which takes place guru,” says Schonfeld. “He has Dr. Ho’s presentation will be The Board of Trade believes that the market system is the only system that Feb. 28, features three keynotes studied health-care systems across complimented by a panel discus- works effectively in the allocation of scarce economic resources for efficient and stable economic growth and job creation. The Board of Trade recognizes the and two panel discussions focused the world for 25 or 30 years.” sion on “Digital health and tech- imperfections of the market system and supports the need for publicly provided on the theme of “rebalancing Next, Schonfeld says he began nological savings” featuring other services such as social services, health services and public education. The Board supports the philosophy of less government involvement in the business sector health care” through public, com- assembling a “blue-ribbon panel” panellists Lindsay Kislock, As- and believes that governments should not do what can be done in whole or in munity, corporate and patient of experts, who will tackle the sistant Deputy Minister of Health part by the private sector. partnerships. The forum’s title topic “Creating community and Sector IM/IT at the Province of PUBLICATIONS MAIL AGREEMENT No. 40011551 sponsor is Pacific Blue Cross. public partnerships in integra- British Columbia, Dr. Alan Brook- The Vancouver Board of Trade, World Trade Centre Dr. Mark Schonfeld, former tion of health care.” Panellists stone, CEO of CanadianEMR, Dr. Suite 400, 999 Canada Place Vancouver, B.C. V6C 3E1 CEO of the British Columbia will include Dr. Stephen Brown, Michael Guerriere, Chief Medical [email protected] Medical Association and Chair Deputy Minister of Health for the Officer at TELUS Health, and Dr. of The Vancouver Board of Trade’s Province of British Columbia, Kip Richard A. Bebb, Clinical Associate BOARD OF DIRECTORS 2013-2014 Health Care Committee, says the Woodward, Chair of Vancouver Professor at UBC. Special speaker EXECUTIVE COMMITTEE committee first began develop- Coastal Health, Scott Cousens, Thomas O’Shaughnessy, Health Chair Elio Luongo Canadian Managing Partner — Tax ing the concept of a forum last Founder and Chair of Fortius Sector Advisory Lead at KPMG, will KPMG LLP spring, with a goal of creating an Sport & Health, Stefan Fletcher, also deliver remarks on “Harness- Senior Vice-Chair Janet Austin Chief Executive Officer environment that would “foster CEO of Rebalance MD, as well as ing an innovation agenda for new YWCA Metro Vancouver open dialogue” between health- Dr. Saltman. health care business models.” Vice-Chair Tim Manning Regional VP, Commercial Financial care providers and B.C.’s business Services community. The digital revolution Lessons from the Boston RBC Royal Bank Vice-Chair Tamara Vrooman “Most of the forums on this As Canada’s population ages, Marathon bombings Chief Executive Officer topic don’t involve the private our health-care system is facing Health Care Forum 2014 will Vancity Secretary-Treasurer George Cadman, QC sector. There is a need to bring a “grey tsunami” of patients who also include a third keynote by Shareholder everyone together, so we can start could potentially drive up health- Dr. Ron Walls, a physician who Boughton Law Corporation Finance and Audit Committee Chair Jon Schubert discussing how we are going to care expenditures significantly. grew up in Prince George, studied Policy Council Chair Robin Silvester partner in order to maintain the In order to accommodate the at UBC, and is now a professor President and Chief Executive Officer Port Metro Vancouver level of health care that we have increased demand, Schonfeld at Harvard Medical School and Immediate Past Chair Ken Martin now. I believe this forum is the first says Canadians will need to start Chair of the Department of Emer- President and Chief Executive Officer Pacific Blue Cross of its kind,” says Schonfeld. rethinking their individual respon- gency Medicine at Brigham and Member at large Maninder Dhaliwal It’s estimated that health-care sibility for health care, including Women’s Hospital — an emer- Executive Director Tradeworks BC costs now consume nearly 50 per their own nutrition, diet, and gency room that treated many Member at large Member at large Tracey McVicar cent of provincial budgets — with exercise. victims of the 2013 Boston Mara- Partner “The public — the patients — thon bombings. CAI Capital Management Company costs expected to rise even higher Member at large Member at large John Nightingale in the years to come. With that in includes all of us. We have to figure Speaking to Vancouver’s busi- President and Chief Executive Officer mind, Schonfeld says it’s crucial out how we’re going to do this ness leaders and health officials, Vancouver Aquarium President and CEO Iain Black that we find ways to control costs, together,” says Schonfeld. “The Walls will discuss “Emergency The Vancouver Board of Trade whether through new technol- biggest issue is getting the right preparedness and the response BOARD OF DIRECTORS ogy or innovative partnership care, at the right time, at an afford- experience of the Boston Mara- Penny Ballem City of Vancouver Dave Cunningham Telus Corporation models, such as P3s (public-pri- able cost to the system, public and thon.” Schonfeld says it’s a “critical Lara Dauphinee Fiore Financial Corporation, Fiore Group vate partnerships) or philanthrop- patients.” discussion” that we continue to Mary Anne Davidson Acciona Infrastructures Canada ic programs supported by private Schonfeld notes that new tech- have in B.C., as we do an ongoing Anne Giardini Weyerhaeuser Company Limited Calvin Helin RCI Capital Group, Inc. businesses. nologies — such as digital insulin assessment of our own levels of Craig Hemer Boyden Global Executive Search “It’s critical to our economy,” pumps that send data to a patient’s preparedness in dealing with Robin Hemmingsen BCIT School of Business David Hoff Ledcor says Schonfeld. “Health care is not family physician or their specialist large-scale emergencies. Terry Hui Concord Pacific Developments Inc. only important to the individual, — could go a long way toward de- Schonfeld says he hopes that at Richard Jaffray Cactus Restaurants Ltd. Moray Keith Dueck Auto Group but to the economy as well. Em- creasing demands on health-care the end of the forum participants Sacha McLean The McLean Group ployers both large and small, want providers and helping Canadians and attendees will walk away with Evi Mustel Mustel Group their workforce to be as healthy as manage chronic illnesses. a “blueprint of where we want to go Gordon Nelson Rogers Communications Group Jatinder Rai Response Advertising Inc. possible, and don’t want to lose Building on that topic, Dr. and how we’re going to achieve it.” Elise Rees Ernst & Young LLP them to downtime.” Kendall Ho, Professor in Emer- “I am outcome-driven,” he Dr. Mark Schonfeld Dennis Skulsky BC Lions Football Club gency Medicine at the University says, “and I’m hoping that one of Lorne Segal Kingswood Properties Ltd. Identifying the next steps of British Columbia, will deliver a the outcomes from this will be the Denise Turner Bravura Business Solutions Inc. Schonfeld says one of the first keynote on the digital revolution stimulation of some pilot projects speakers he recruited for this year’s in health care and what Schon- and partnerships.” forum was Dr. Richard Saltman, feld refers to as the “rise of the For more information, visit Professor of Health Policy and e-patient.” boardoftrade.com/healthcare. February 2014 Sounding Board member news 5 B.C. mining remains strong in 2013, adds jobs
B.C.’s mining industry con- continues to be a major eco- expectations for the consul- the first cheques were delivered With exploration spending re- tinued to grow and expand nomic driver in this province. tation process and working to First Nations for agreements maining strong in 2013, mining in 2013, as new projects and Many new jobs at operating toward more revenue-sharing with New Afton, Copper Moun- remains one of the province’s expansions drove job creation mines were created this past agreements. Mining employs tain and Highland Valley mines. more important industries. and investment throughout the year - these are high-quality jobs more First Nations than any In 2012, mining was valued For more information, visit mining industry, the provincial that support our families and other industry in B.C. at over $8.3 billion to B.C.’s the Mining Association of BC’s government announced last help build strong communities The Province has signed economy and exploration was website at www.mining.bc.ca month. for many years to come,” said 10 economic and community recorded at $680 million, a 47 or the Ministry of Energy and The most important high- Bill Bennett, Minister of Energy development agreements with per cent increase over the pre- Mines website at www.empr. light of 2013 was the celebration and Mines and Minister Respon- First Nations to date. In 2013, vious year and the highest ever. gov.bc.ca. of a new mine going into pro- sible for Core Review. duction in August. Mt. Milligan Mine construction domi- mine north of Prince George, nated industry progress in 2013 The Vancouver Board of Trade has just confirmed that Karina Briño, President and CEO of the a $1.5-billion project with 350 with a number of large projects Mining Association of British Columbia, will give her annual address to Board of Trade members permanent jobs, shipped its first well on their way to becoming on May 14, 2014. Visit www.boardoftrade.com/events for more details. Registration is now open. copper ore in late summer and producing mines. Red Chris celebrated its commissioning mine in the Northeast is well in October. on its way. Additionally, a number of The $500-million project operating mines made improve- is expected to start producing ments to their operations. Both ore in 2014. Roman mine, near Gibraltar mine in the Cariboo Tumbler Ridge, also started and Line Creek in the Koote- construction and the company nays received Mines Act permit is working toward production amendments that resulted in in 2014. almost $400 million in invest- Both industry and the Prov- ment and ensured jobs for 650 ince continue to work closely workers. with First Nations on resource “The B.C. mining industry development, setting out clear Boeing 787 on fi nal approach to YVR Vancouver International Airport ushers in @9EAR OF THE $REAMLINER
Vancouver International size airplane, all while achieving Airport (YVR) ushered in the Year Mach 0.85 speed, unmatched of the Dreamliner last month, fuel efficiency and improved with an announcement that passenger comfort. Japan Airlines will begin Boeing Customers aboard the new 787 operations on its daily non- aircraft will enjoy a substantial stop service between YVR and improvement to the in-cabin Tokyo’s Narita Airport (NRT). experience, with wider aisles, The new service begins this larger windows with adjustable week, on Monday, Feb. 3. The tint, cleaner and more comfort- inaugural flight marked the able air, lower cabin altitude and first-ever scheduled arrival of a a smoother, quieter ride. Boeing 787 Dreamliner to YVR. JAL will introduce the 787-8 “Metro Vancouver’s commu- Dreamliner to the YVR-NRT nity of aviation enthusiasts – me route using a phased approach, BCIT WELCOMES PRESIDENT included – is thrilled to welcome beginning with one weekly flight the Dreamliner to YVR,” said on Mondays and extending to its Kathy Kinloch Craig Richmond, President and daily flights by March 2014. CEO of the Vancouver Airport JAL’s Dreamliner service is Authority. expected to be followed by ad- “Japan Airlines has connected ditional Boeing 787 announce- The British Columbia Institute of Technology welcomes President Kathy Kinloch. travellers between Vancouver ments, as other YVR airlines take and Tokyo since 1968. After 45 delivery of their new aircraft and Kathy is a widely recognized educational leader — her career includes senior leadership positions years of great history and close to plan routes and service sched- in health, government, and post-secondary education where she has successfully led strategy 23,000 flights, we are so pleased ules for the balance of 2014. development. She has also served as Dean, BCIT School of Health Sciences; Senior Advisor, British Columbia Ministry of Health; and Chief Operating Officer, Fraser Health. Kathy holds to celebrate JAL’s next chapter YVR will work with its airline a Bachelor of Science (Nursing) from University of Alberta, a Master’s Degree in Leadership, with the latest in aircraft tech- partners to host official inau- and a Graduate Certificate in Executive Coaching, both from Royal Roads University. nology.” gural events, including tours With its modern systems, and contests. Updates on YVR’s Kathy joins BCIT at a key moment in the Institute’s history as we prepare advanced engine technology Year of the Dreamliner will be to celebrate our 50th anniversary in the Fall of 2014. and unique composite structure, shared online at www.yvr.ca Boeing’s 787 Dreamliner series and through YVR’s social media delivers big-jet range in a mid- channels. 6 guest column Sounding Board February 2014 B.C.’s coal industry is safe and responsible
BY ALAN FRYER with even less impact on our ances the economic opportu- the people whose jobs depend communities. nities with the impacts on our on it. Under that scenario, we There is a lot of misinforma- In other words, we listen, communities and the environ- all lose. tion being spread by critics of we engage and we continually ment. That process makes us For decades the coal indus- B.C.’s coal industry that ignores strive to do things better. When better. try has been a proud and re- both the benefits of the industry communities and individuals Unfortunately, some groups sponsible part of B.C.’s resource to our province, and the exten- express legitimate concerns, have been attacking and trying economy. Today we remain sive measures we take to ensure those concerns are addressed to undermine confidence in committed to economic devel- the health and safety or employ- and reasonable alternatives are that process in order to push an opment, job creation and the ees and communities. considered. ideological agenda. Their goal is values that protect our people So what are the facts about All projects are subject to not to make things better, but to and our environment. coal? In B.C. alone, the coal a rigorous and sophisticated cause delays and to attack a criti- Alan Fryer is spokesperson for industry supports 26,000 well- review that considers and bal- cal sector of our economy and the Coal Alliance. Alan Fryer, Spokesperson, Coal Alliance paying jobs. It contributes some $3.2 billion to the provincial GDP every year. And what about the safety of coal? The unions representing the men and women who work in close proximity to coal every day have said publicly and unequivo- cally the product they’ve been handling for decades is safe. Coal is Port Metro Vancou- ver’s most important export. The Vancouver Board of Trade has Most of it is mined right here just confirmed that Karina Briño, in B.C. and is used to make President and CEO of the Mining steel; steel that goes into ev- Association of British Columbia, will erything from mass transit and give her annual address to Board of high density housing to wind Trade members on May 14, 2014. turbines, solar panels and smart Visit www.boardoftrade.com/events phones. Steel is a necessity of for more details. Registration is now modern daily life and B.C.’s coal open. is a necessary ingredient in its manufacture. We also export thermal coal – some of it mined here, most of it from the U.S. The reality is that 42 per cent of the world’s population today depends on coal to power their homes, their businesses and their communi- ties — a fact that’s not going to change anytime soon. We’ve been mining coal in B.C. for more than a century. And for over four decades we’ve been transporting it safely and respon- sibly from mine site to terminal for export to overseas markets. In fact safety and responsibility are at the heart of everything we do. Westshore Terminals contin- ues to reinvest in its operations to enhance its environmental systems, investing $14 million in 2013 alone. When communities ex- pressed concern about coal dust from the coal transfer facility at Fraser Surrey Docks, the termi- nal agreed to eliminate the pro- posed coal stockpile and BNSF Railway Company agreed to spray its coal cars with a sealant a second time before crossing the border into Canada. Additional investments in new equipment at Neptune and Westshore terminals will ensure our terminals are operating more efficiently than ever before and February 2014 Sounding Board guest column 7 Will 2014 bring an upsurge of new growth?
BY PETER G. HALL are not using all of their capac- behind us in the EU, and U.S. taper-talk, let alone plans for a ity, machinery is getting older, cutbacks are expected to be less fuller withdrawal of excess cash. Five years beyond the crisis, prone to breakdown or just not scathing in 2014. Even Japan has A final observation is the we are still looking for that solid competitive any more. As such, a sanguine outlook on the fiscal general talk itself. “Chatter” year of growth that puts us con- we are seeing that increasingly, side. This collectively suggests is not normally a great influ- clusively beyond the lean years. consumers and businesses have a type of fiscal dividend – not a encer, as there are typically Compared with known history of to spend. spending spree, but an economic quite diverse opinions on the the economy’s ups and downs, But now, they just don’t have growth spurt that is the result of economy. However, there has five years is an extremely long to spend – they want to. One of been a decided tilt in public dis- time to wait for a return to any- the most significant develop- “It seems quite course in the post-crisis period thing like normal. ments in the large economies toward panic – the next cliff, the Can we expect that 2014 is of late is the return of confi- signifi cant that over next significant political event, going to be any different? Here dence. It’s a hidden factor in the the past six months, the next scandal – in a way that are six reasons to believe that economy, usually operating in has fed gloomy expectations. things are finally on the up- the background – but for the general chatter It seems quite significant, and-up. best part of five years, it has been has made a shift: then, that over the past six First, leading indicators are Peter G. Hall, Vice-President and Chief absent, lurking at recessionary growth-gab is now months, general chatter has pointing up. In past columns, I Economist, Export Development Canada levels. About six months ago, it made a shift: growth-gab is now have talked about leading indica- reappeared in the normal zone, all the rage.” all the rage. tors, their usefulness, which ones Next, we have clear evi- in the U.S., and has hit post-crisis The bottom line? It has been to watch, and those to ignore. dence of pent-up demand. This highs in Japan and the EU. the cessation of deep austerity. a long time coming, but there is These arguments aside, it is clear has been obvious in the U.S. This neo-willingness to get It’s already lifting growth. a growing pile of evidence that that when all the leading indica- economy for a while, and has active in the economy is long Add to the list the windup suggests 2014 is going to mark tors are added up and plunked in already pushed leading sectors overdue, and suggests that a of monetary stimulus. Cloaked a significant positive departure to the OECD composite leading upward – aggressively. ramp-up of activity in 2014 is in the term “tapering,” just the from recent experience. indicator, what you see at the There is now evidence of already psychologically there. mention of it caused a great stir moment is thirteen months of pent-up pressure in the EU A fourth factor is the fiscal last May. The point of mention- Peter G. Hall is vice-president successive increases. This hasn’t and even in Japan. It stands to situation. Austerity came hard ing it is that neither the term and chief economist for Export been the case in the period im- reason, as households can only on the heels of stimulus, as nor the topic would be in the Development Canada, a Crown mediately following the huge put off purchases for so long governments realized they had discourse if it weren’t for growth. corporation that supports and global outpouring of fiscal stimu- before the cars need repairing or grossly underestimated fiscal Without growth, there is no need develops export trade by helping lus in 2009-10. If the leading indi- replacing, the appliances break deterioration. For years, public for tapering. Central banks must Canadian companies respond cators are really rising together in down, the roof needs shingling, sector scrimping has taken lots see that the world economy is to international business op- a sustainable way, it’s pointing to and so forth. The same is true of oomph out of the economy. gaining momentum. Otherwise, portunities. Visit www.edc.ca for a new upsurge of growth. for businesses – even if they But the worst of austerity is now there would be no need for any more info.
Economic Outlook 2014: Options and Opportunities for B.C.’s Economy Thursday, January 16 Thank you to all who attended our sold- out Economic Outlook Forum — and to the sponsor partners who made it possible!
Presenting Sponsors: Supporting Sponsor:
Community Sponsors:
Media Partner:
boardoftrade.com 8 member news Sounding Board February 2014
1 2
1
7 3 Around the Board Photo highlights from recent events and activities at The Vancouver Board of Trade Clockwise from top left: 1) A panel discus- and mentees from The Vancouver Board of Trade’s sion with five senior executives from Canada’s top Leaders of Tomorrow Program take part in a ‘speed financial institutions kicks off The Vancouver Board networking’ event on Jan. 16. 5) A sold-out crowd of Trade’s 25th Annual Economic Outlook Forum on moves from breakfast buffet to the ballroom at the Jan. 16. 2) Surrey Mayor Dianne Watts is filmed Vancouver Convention Centre, during Economic by a news camera, following a panel discussion Outlook 2014. 6) The Vancouver Board of Trade’s on transit in Metro Vancouver. 3) Prime Minister President and CEO, Iain Black, thanks Coast Stephen Harper is presented a heritage Vancouver Capital Savings President and CEO Tracy Redies Canucks jersey by the team’s General Manager and Vancity President and CEO Tamara Vrooman Mike Gillis (left), COO Victor de Bonis (second from for their participation in a CEO panel discussion right) and Vancouver Board of Trade Chair Elio at Economic Outlook 2014. 7) City of Vancouver Luongo (right), following Harper’s Jan. 6 appear- Mayor Gregor Robertson takes questions from 6 ance at The Vancouver Board of Trade. 4) Mentors reporters at Economic Outlook 2014.
5 4
More photo galleries online at facebook.com/VancouverBoardofTrade February 2014 Sounding Board guest column 9 Peer-to-peer travel sites attracting investor attention
BY MICHAEL ARMSTRONG individual properties in response 2014. Based on the little we know AND ANDREY SCHMIDT to complaints. As peer-to-peer about their business, they are travel bookings increase, we unlikely to rush to market. Let’s take a quick look at the in- would expect to see heightened As noted earlier, HomeAway vestment merits of peer-to-peer enforcement of current laws is publicly traded in the U.S., but travel booking companies Ho- in some jurisdictions and legal at present, we view its shares as meAway Inc. (NASDAQ:AWAY), amendments adapting to the overvalued. In our style of invest- which owns vrbo.com (vacation trend in others. ing, identifying a good business rental by owner), and Airbnb, The hotel industry will proba- is only part of the process — we Inc., the private company oper- bly start pushing for more regula- also want to buy at undervalued ating airbnb.com. tory enforcement to counter the prices to reduce risk and increase If you haven’t used one of competitive threat. According returns. these sites yourself in the last to IBIS World, the global hotel Armstrong Schmidt Invest- 12 months, you probably know industry takes in around US$600 ment Management provides someone who has. The two billion annually. In comparison, a full range of investment ser- sites are similar in the sense some sources peg the vacation vices to both retail and corporate that travellers use them to find Andrey Schmidt and Michael Armstrong of Armstrong-Schmidt Investment Management. rental industry as roughly a clients with a specific focus on and book short-term property US$85 billion annual business. discretionary portfolio manage- rentals. Airbnb also includes list- listed and, in some cases, the rentals. There are valid reasons Unlike the tech industry, the ment. The partnership operates ings where the property owner competitive pricing. Property for all of these types of rules, hotel industry is not accustomed under the corporate umbrella continues to live in the property owners are happy to generate including those relating to safety. to facing disruptive competi- of Raymond James Ltd., one of during the traveller’s stay. revenue from assets that may As a high-profile example of tion. If more and more travel- Canada’s leading independent On the surface, these compa- otherwise lay dormant. these issues, the State of New ers choose peer-to-peer travel full-service investment dealers. nies have great business models, These positives are somewhat York is taking the position that bookings over traditional hotel The views and opinions expressed and both could grow rapidly for tempered by the risks, including Airbnb is illegal, and property rooms, the hotel industry will in this article are those of Arm- many years. They are not capital the fact that many owners are not owners using the site should be forced to respond, probably strong Schmidt Investment Man- intensive, and they carry no complying with local regulations have been paying the state’s 15 through regulatory lobbying, and agement and not Raymond James inventory. They are extremely when they list their properties per cent hotel tax. Some owners hopefully by also providing more Ltd. This article is not a solicita- scalable, as shown by their global on these websites. Many juris- have apparently delisted their value to travelers. tion and is for information pur- reach. They have a long runway dictions prohibit homeowners properties in response. Having considered the oppor- poses only. Raymond James Ltd. for growth, as the vacation rental from hosting paying guests for Looking at our local require- tunities and risks, we will not be is a member of the Canadian In- industry is fragmented, and they short stays. Many jurisdictions ments, Vancouver media reports investing in these companies at vestor Protection Fund. For more are already in an online leader- also require licenses, permits and on Airbnb state that short-term this time. Airbnb is still private, information about our services, ship position. Travellers like the inspections. Strata bylaws and rentals contravene city bylaws, but there is speculation that an please visit www.armstrong- wide variety of accommodations leases often prohibit short-term but the city only investigates IPO could occur sometime in schmidt.ca.
Rebalancing Health Care: Public, community, corporate and patient partnerships Presented by Pacific Blue Cross Friday, February 28, 2014 | 7:30 a.m. – 4 p.m. Register now at boardoftrade.com/Healthcare
The cost of health care continues to grow. It currently consumes close to 50% of provincial budgets. Changes need to happen and the shift of responsibility needs to be shared between public, community, corporate and patient groups. The Vancouver Board of Trade is bringing together industry experts and government officials to discuss the necessary changes to the current Canadian health care model. Dr. Mark Schonfeld Dr. Richard B. Saltman Dr. Kendall Ho Dr. Ron Walls
Led by Dr. Mark Schonfeld, former CEO, British Columbia Medical Association, Health Care Title Sponsor: Committee Chair and Vancouver Board of Trade Director SPEAKERS Dr. Richard B. Saltman, Professor of Health Policy and Management, Rollins School of Public Health, Emory University, Atlanta, GA Dr Kendall Ho, Professor in Emergency Medicine, Faculty of Medicine, University of British Columbia Elite Sponsor: Premier Sponsor: Dr. Ron Walls, Professor and Chair, Department of Emergency Medicine at Brigham and Women’s Hospital and Professor of Medicine, Harvard Medical School, Boston, MA Panel 1: Creating community and public partnerships in integration of health care Panel 2: Digital health and technological savings
boardoftrade.com/healthcare | [email protected] | 604-640-5487 PRESENTED BY
JOIN OUR CORPORATE TEAM
CREATE A CORPORATE TEAM AND CHANGE YOUR CORPORATE DRESS CODE
The 2014 Vancouver Sun Run Corporate Team Challenge is open to 10 members or more. Awards are given to top teams in various categories. Entry also includes a team shirt for each member with company logo or name, as well as other team benefits.
Corporate Team registration open until March 28, 2014 Individual registration open until April 22.
Like us on and follow us on for running tips and fun facts! Facebook.com/vancouversunrun I @vancouversunrun
REGISTER TODAY AT VANCOUVERSUNRUN.COM February 2014 Sounding Board member news 11 CYP members get a closer look at Oakridge 2025 Panel discussion explores the City of Vancouver’s largest current planning project
BY JAY JAGPAL running track, and Tai Chi grounds. AND RYAN LERMITTE Silvera noted that 25 per cent of housing will be affordable The mood was electric on Jan. “non-market” housing and 50 20, as members of The Vancouver per cent will be transit-oriented Board of Trade’s Company of housing, with limited parking to Young Professionals program had encourage sustainable modes of an opportunity to learn about — transportation. and discuss — one of Vancouver’s Jerry Dobrovolny, the City of Host Vancouver’s favourite topics… real estate. Vancouver’s director of transpor- More specifically, the discus- tation, outlined how the $2-billion sion focused on the largest re- project is designed to LEED- Business Community development project in North Platinum Neighbourhood De- America, Oakridge 2025, which is velopment standards, with a key currently being reviewed by The focus on sustainable solutions. For The Vancouver Board of Trade Vancouver Board of Trade’s Civic example, the project will include Affairs Committee. innovative transportation initia- Members’ Receptions This joint collaboration tives, such as extended Skytrain between Ivanhoe Cambridge platforms to accommodate more and Westbank Projects Corp., transit riders, a car share program, Hosting a Members’ Reception is an excellent way to promote your business and working with the City of Vancou- and additional bicycle lanes. connect with other Vancouver Board Trade members. ver, is one of five key town centres The project will also include Most events sell out very quickly and range in size anywhere from 60 – 200 in Metro Vancouver’s future liv- waste heat recovery and solar ability plans. thermal, and water efficiency Board of Trade members. From the onset of the discus- systems will be implemented to As co-host, The Vancouver Board of Trade will be your partner in organizing and sion, the audience was captivated ensure the development minimiz- promoting the event. by the level of due diligence that es its impact on the environment. has already taken place and the As young professionals and the extraordinary level of transit and broader Vancouver populace seek community-building initiatives to live ever more meaningful and Hosting Member Receptions for The Vancouver Board of Trade has been that have been put forward. sustainable lives, it is promising great for growing our business relationships and overall exposure to other Graeme Silvera, Vice President to see innovative neighbourhood Vancouver Board of Trade members. The events create opportunity to of Ivanhoe Cambridge, outlined developments such as Oakridge showcase your services and build future business alliances. how 80 per cent of the site will be 2025 taking shape. revamped, creating many new We certainly look forward to — Judy Reeves, Owner, The Edge Cafe and EdgeCeptional Catering features. The largest cost and chal- the redevelopment of this city lenge for Oakridge 2025, he said, landmark and the addition of To find out more about the benefits of hosting a members’ reception please services and amenities to the is that the development is not on contact: Sarah Summerfelt at [email protected]. Greenfield, meaning a significant community. This redevelopment amount of area will be “renovated” has the potential to leave a legacy and built on to accommodate this of growth, prosperity, and sustain- development. ability for future generations. For Members’ Reception at Urban Fare — November 29, 2012 In saying that, with large chal- additional information, visit www. lenges come significant oppor- vancouver.ca/Oakridge. tunities and benefits. Highlights Jay Jagpal and Ryan Lermitte of the community plan include are volunteers with the Company a nine-acre rooftop common of Young Professionals (CYP) ad- green space bordered by a desig- visory committee. CYP is a lead- nated, two-way bicycling road; a ership development program of pedestrian-only high street fea- The Vancouver Board of Trade turing cafes and restaurants; and which engages those under 35 a 70,000-sq-ft library, community through leadership, networking, centre and child care facility. and volunteerism opportunities. The proposal also includes To engage your emerging leaders activity fields, quiet gardens, a or learn more about the program, reflecting pool, sport courts, a visit www.boardoftrade.com/ CYP. boardoftrade.com 12 member news Sounding Board February 2014 Data champions HR’s competitive edge The six core competencies that defi ne effective human resources professionals
BY JASON MCROBBIE tracking that hone in on six core tions to business challenges; and business realities. Technology, competencies that define HR’s Technology Proponents able industry and economic trends, For 25 years, Dave Ulrich has competitive business edge. to use information and make demographics and CEO expecta- explored what makes businesses With the latest 2012 study informed decisions. tions are all driving forces that succeed from the inside out and encompassing over 20,000 HR Of the six, Ulrich holds the are changing the role of HR,” he has become one of the world’s professionals and line managers role of credible activist as tanta- explains. “Everything seems to most prolific proponents of worldwide, those six competence mount to effective HR, building happen quicker. The half-life of human resources in the process. domains remain unchanged— the trust requisite to ensure in- knowledge is shorter. The goal is “Organizations don’t think— except for their augmented fluence throughout an organiza- not to be more knowledgeable— people do. Getting the right importance to all organizations. tion. “Having credibility gets HR the goal is to be more productive. people to think the right way So where does HR stand to access, but knowing what to say How can you take what you know helps organizations win. Com- make the greatest impact as an or do when given access delivers and make something happen?” petitiveness is not strategy, but architect of business results? business results,” says Ulrich. Dave Ulrich is returning the ability to deliver on strategy According to Ulrich, effective HR The latest study also yielded to Vancouver as one of four and build organizational capa- professionals are: evidence of where HR’s atten- keynote speakers at the BC bilities that sustain strategy,” Strategic Positioners able tion most benefits the shared Human Resources Manage- says Ulrich. Dave Ulrich to align the organization in the bottom line. ment Association’s 52nd Annual “HR professionals help business context with key inter- “Business improved the most Conference and Tradeshow. leaders make informed choices of leveraging human resources. nal and external stakeholders; when HR departments focused Themed, “Change Starts Here”, and the emerging competitive Amongst many accolades, he Credible Activists able to on external customer expecta- the conference takes place April advantage comes from talent, has been ranked the #1 most build relationships of trust with tions to define HR priorities, 15-16, 2014 at the Vancouver culture, and leadership which influential international thought line managers and employees where there was an alignment of Convention Centre - West. allows an organization to have leader in HR by HR Magazine and and take a proactive view about strategy to culture to HR practice In keeping with just how far lower prices, better products and in the Top 100 Thought Leaders the business; and when line managers par- HR has come, the closing keynote improved processes.” in Trustworthy Leadership Be- Capability Builders able ticipated in HR decisions,” says speaker, Colonel Chris Hadfield, As a professor at the Ross haviour. to diagnose capabilities and Ulrich. is guaranteed to expand perspec- School of Business, University of From dark horse to black shape and evolve a culture that He acknowledges that this is tives even further. Michigan and founding partner stallion, no one could be less matches customer expectations not the HR of decades past, and For further information visit of the RBL Group, a consulting surprised at the enhanced role and strategies; points to the world at large. bchrma.org/conf2014. firm focused on helping orga- of HR in organizations large, Change Champions able to “Let’s think about what is nizations deliver value, Ulrich small and world-wide; since initiate and sustain change; happening in the world. Global- Jason McRobbie is the editor of has published over 25 books and 1987 Ulrich and his colleagues Innovators and Integrators ization is changing the business PeopleTalk, BC HRMA’s quarterly 200 articles on the importance have collected six waves of data able to offer integrated HR solu- world and giving rise to new member magazine.
Governors’ Banquet and Rix Center Awards 2014
Thursday, April 24, 2014 Vancouver Convention Centre — West
The Rix Award for Engaged The Rix Award for Engaged Council of Governors Inductee Corporate Citizenship Community Citizenship
David McLean, O.B.C., LL.D., F.ICD Ken Martin Chairman, The McLean Group President and Chief Executive Officer, Pacific Blue Cross (retired)
Gold Sponsor Silver Sponsor Leaders of Tomorrow Sponsor
boardoftrade.com/governorsbanquet For table purchases and sponsorship opportunities: [email protected] February 2014 Sounding Board member news 1313 Learn how to Measuring success online land federal Some businesses measure visitor traffi c to their websites. Very few measure success. gov’t contracts
BY MAURICIO ROJAS Goals for objectives. These builds on the next and it works Did you know the Govern- will mark the pathway to com- cohesively. ment of Canada purchases ap- These days, with the vast pleting the business objectives Ensure your model’s contin- proximately $20 billion of goods flow of information available, above. These goals will be the ued success by doing the follow- and services each year? For many we’re becoming an increasingly “how” you successfully accom- ing three things: small businesses , this could mean analytical society. Whether it’s plish your “why?” Revisit. Web analytics never opportunities to bid on — and measuring the fuel efficiency of Performance indicators. involves setting and forgetting. secure — lucrative contracts with cars, counting Twitter followers, Metrics (data) that help you Adapt. Your model will need Ottawa. or managing personal finances, understand how well your goals adjusting, so the sooner you On Thursday, Feb. 20, The we’re always trying to measure work toward accomplishing your embrace the ever-changing Vancouver Board of Trade’s the direct results of our actions objectives. nature of the Internet, the better. Small Business Council will host and decisions. Targets. Define your success Automate. Web analytics a roundtable discussion with Tara So, why are many businesses (or failure) and act accordingly. is work, but you can automate Hartley, Regional Director for failing when it comes to measur- With no targets, you’ll have no some of it. Take advantage of the Office of Small and Medium ing the level of success of their Mauricio Rojas idea what the results of your your analytics provider’s options Enterprises at Public Works and digital marketing assets? campaigns were. and have alerts sent to you when Government Services Canada. The reality is that plenty of you should continue forward, Analysis. Decide which objec- performance indicators reach or In this discussion, Hartley will businesses are having a hard stop or make a change. tives, goals and targets are the drop to certain levels. share insights on the government’s enough time embracing digital Here are five steps you can use most valuable to the company. After all, this is the only way contracting process, including marketing tactics, so the idea of as a guideline: Are you satisfied with the results? of measuring if your efforts and how local small businesses can web analytics is overwhelming — Business objectives. This Analysis will help you under- investments are having success… register in supplier databases, after all, if you don’t understand might seem simple, but you really stand how well your campaigns or not. search for opportunities, obtain what a set of data is saying, the have to be honest about why your are working and how you can Mauricio Rojas is an Internet security clearances, and more. data itself is useless. business exists. Once you know make improvements. Marketing expert with WSI and a The event will include a light The key is understanding the the why, then apply it to whatever This is a brief framework member of The Vancouver Board breakfast and networking recep- purpose and intent of your online campaigns you’re planning on from which you can build your of Trade’s Small Business Council. tion at the Pan Pacific Hotel. marketing efforts and know how running (website, social, email, own model. The most impor- He can be reached at mrojas@ Best of all, it’s complimentary for well they’re working and whether content, etc.). tant aspect is that one concept onlinemarketingwsi.com. members of The Vancouver Board of Trade — but space is limited, The Vancouver Board of Trade’s Small Business Council has partnered with WSI Marketing to present a free Digital Marketing so register early to avoid disap- Webinar Series. Webinars will cover current and relevant digital topics that will help business improve online promotions, including pointment. social media, web advertising, search engine optimization, and much more. Visit boardoftrade.com/webinars to register. Visit www.boardoftrade.com/ events for more details.
Welcome to some of our newest members
AECOM Canada Ltd. Douglas College Klohn Crippen Berger Ltd. Seachange Seafoods Ltd. aecom.com Training Group klohn.com seachange.ws [email protected] douglascollege.ca [email protected] [email protected] 604-777-6230 604-669-3800 250-537-5641 Anago Vancouver anagovancouver.ca Easy Park Lumose Narrative Design Science World BC [email protected] easypark.ca lumosenarrative.com scienceworld.ca 604-639-4419 [email protected] [email protected] [email protected] 604-682-6744 604-868-6157 604-443-7488 Alpha-Tech Clean [email protected] Ellison Travel and Tours Ltd. Prestige Marketing Trade Commission of Belgium 604-255-9334 ettravel.com prestigemarketing.ca [email protected] [email protected] [email protected] CDIT International 604-983-2470 778-994-3333 The 365 Financial Market Consultants Solutions Corp. cdit.com.mx Fusion Recruitment Prima Lite Nutrition 365financial.ca [email protected] fusion-recruitment.com primalitenutrition.com jeffhuang@365financial.ca 604-367-6159 [email protected] [email protected] 604-789-8266 604-678-5627 604-729-2435
Leadership loves company 14 programs Sounding Board February 2014
WOMEN’S LEADERSHIP CIRCLE® Refl ections on opportunity and leadership
BY KATERINA ANASTASIADIS of Trade sent recommendations professionals, to emerging and leadership thus involves specific to the Ontario Securities Com- upcoming leaders, those in execu- dynamics of gender and politics, Built on foundation laid by mission, following a request for tive ranks, academics, and across various levels and types of gov- strong past leadership, The Van- comments on proposed disclosure all demographics and ethnicities. ernance, community, and state couver Board of Trade’s Women’s requirements regarding women on What does it mean to be a environments. Leadership Circle has thus far boards and in senior management. female leader within today’s so- Impactful women such as witnessed great success forwarding This March, the WLC will play a cietal and political environment? the Premier of British Columbia the 2013-14 agenda; with the for- key role in The Vancouver Board Let us consider that in fact, Christy Clark and Premier of mation of a WLC Advisory Council of Trade’s highly anticipated event gender and leadership are both Alberta Alison Redford (political Policy Committee for the first time with Hillary Rodham Clinton. political. What do we mean by this? leaders of top provincial econo- in the Board of Trade’s history and Each of these accomplishments Firstly, being a woman within tra- mies in Canada), City of Surrey invigorated support and trac- are signifiers The Vancouver Board ditionally male-dominated ranks Mayor Dianne Watts (B.C.’s second tion for the WLC’s mission “to be of Trade has embraced imperatives inevitably brings the politics of largest city), outgoing Lululemon the premier women’s leadership to profile, recognize and support gender into play. Secondly, lead- Athletica CEO Christine Day, and organization that connects, sup- Katerina Anastasiadis female leadership and to empower ership is intrinsically power laden famous religious figures such as ports, and advocates for women and facilitate positive change for built on position. Mother Teresa demonstrate the in business.” of Trade’s value s to be inclusive, women. The word politics (politikos, unique and multiple ways women Specifically, the Committee has more diverse and representative Although the road to “true” Greek) means “of, for, or relating can and have lead society. come together to drive the WLC’s of its membership. In the years practical equality in the workforce to city and citizens” and entails In the end, leadership is Advocacy Pillar, “to influence since, the WLC has increasingly — particularly at executive levels influencing other people; with a complex, varied, and personal and policy and develop frameworks stepped up its efforts for women by — remains long, the stage has been set of principles and views, on a what matters most is its meaning that enable enhanced governance undertaking policy transformation set, momentum is clear; there is civic or individual level. It involves and impact to those affected. and support for women in busi- to build a stronger organizational real opportunity for female leader- achieving and exercising positions Katerina Anastasiadis is Chair ness.” Establishment of the WLC structure and voice for women in ship to seize and to borrow Sheryl of governance – organizational of the WLC Advisory Council Policy Program in 2007 itself was an in- business and leadership. Sandberg’s term, to “Lean In” to. control over a human commu- Committee. For more info, visit dication of The Vancouver Board In the fall, The Vancouver Board The message is for all, from new nity, particularly a state. Female www.boardoftrade.com/WLC .
Thank you sponsors!
For your generous contributions throughout January
CANADA’S LARGEST COMMUNITY BUILDER
Without your support, our events would not be possible February 2014 Sounding Board programs 15
The past year was a pivotal one for The Vancouver Board of Trade’s Company of Young Professionals – a program that engages business professionals under the age of 35. Key events in 2013 included a Leadership Cafe at Vancouver Aquarium (above left), a social night with the Vancouver Symphony Orchestra (above right), and the annual Young Professionals Leadership Forum (below). For more on the program, visit boardoftrade.com/CYP. Where Vancouver’s emerging leaders connect The Vancouver Board of Trade’s Company of Young Professionals program looks ahead to 2014
BY RYAN LERMITTE are always sold-out and are a AND GRAHAM LOVELY perfect forum for networking and making new friends. 2013 proved to be one of the 2014 looks to be better than most successful years yet for ever with our largest member The Vancouver Board of Trade’s base to date, and a full events Company of Young Profession- calendar to bring people to- als (CYP) program, filled with gether for learning and good growth and opportunity for its times. members — emerging leaders Events this year will include under the age of 35. a Leadership Cafe with the Van- The events for the year couver Art Gallery in February, focused on a variety of program an Innovation Panel profiling cornerstones with career devel- outstanding CYP member ac- opment, networking, leader- complishments in March, a ship and volunteer activities, Strategic Thinking Develop- bringing the members closer ment Night in April, and our together. Annual Leadership Forum in One of the key highlights May. this year was the launch of Simply put, CYP is the place the CYP’s Emerging Leaders for Vancouver’s emerging course, in partnership with leaders to connect and develop. BCIT School of Business, which featuring presentations from ties highlighted member’s com- League. successfully ran three times in senior leaders at Starbucks, mitment to the community and All events included exclusive Ryan Lermitte and Graham 2013. CYP members and future Teck and the Canadian Olympic desire to work creatively in a access, such as meeting musi- Lovely are members of the leaders took part to improve Committee. collaborative environment and cian Nicola Benedetti following Company of Young Profession- their skill set through interac- In 2013, the CYP also lent lead to volunteer outings with her VSO performance, with a als Advisory Committee. The tive programming and dynamic time and expertise to the Van- the Great Canadian Shoreline Q&A session that provided a Company of Young Professionals instruction. couver Aquarium and Canadi- Cleanup and plans for a future glimpse into one of Vancouver’s (CYP) is a leadership develop- Topics covered included risk an Blood Services to help tackle blood drive. most venerable organizations. ment program of The Vancouver management, whole brain deci- organizational challenges and CYP members also know The holiday social at Granville Board of Trade which engages sion making, collaborative lead- engage a younger demographic. how to have fun! Social and Island’s Theatre Sports started those under 35 through leader- ership, and meeting facilitation. CYP members brainstormed cultural events in 2013 included with a private pre-show recep- ship, networking, and volun- The pinnacle event of the and presented new ideas to an evening at a Vancouver Ca- tion and ended with the improv teerism opportunities. To engage educational series was the management with the best nadians game, the Vancouver crew leaving folks in stitches. your emerging leaders or learn CYP’s Leadership Forum hosted ideas being chosen for potential Symphony Orchestra, and The camaraderie was infec- more about the program, visit by Global BC’s Sophie Lui and implementation. These activi- the Vancouver Theatre Sports tious. The CYP’s social outings www.boardoftrade.com/CYP IF YOU’VE GOT LIGHTS WE’VE GOT A BUSINESS OPPORTUNITY FOR YOU.
BC Hydro is offering substantial financial rebates to small businesses that invest in energy efficient upgrades. Upgrades that will lower your power bill and improve your bottom line. Our network of contractors can help you identify energy saving opportunities that will benefit you the most and guide you through the process.
To find out more call our Business Help Desk at 1 866 522 4713 or visit bchydro.com/upgrade.