NEW ZEALANDERS and the ARTS SURVEY FINDINGS for RESIDENTS in WELLINGTON CITY INTRODUCTION Background and Objectives of the Research

NEW ZEALANDERS AND THE ARTS SURVEY FINDINGS FOR RESIDENTS IN WELLINGTON CITY INTRODUCTION Background and objectives of the research

Since 2005 Creative New Zealand has conducted research to measure New Zealanders engagement with the arts. This includes attendance and participation in different art forms, as well as wider attitudes to the arts. The research comprises two separate surveys (one of adults aged 15+; and one of young people aged 10-14). The surveys have been repeated every three years with the most recent research completed in 2014.

The research is used in a number of ways. It provides:

• Vital insights for Creative New Zealand, selected agencies and arts organisations about the national levels of cultural engagement;

• Stories to advocate for the arts

• Up-to-date data that arts organisations can use to develop marketing programming and income generation strategies.

This report presents findings on public attitudes, attendance and participation in the arts in Wellington City. The findings are compared to all New Zealanders (aged 15+).

‘Attendance’ is defined as going to: The arts is split into six different art forms, and attendance and participation is measured for each:

• Art galleries or exhibitions or online galleries or film festivals • Visual arts is defined as sculpture and painting, print-making, typography, photography and film-making

• Performances in theatres, contemporary dance, ballet, concerts • Craft and object art is defined as ceramics, furniture, glass, jewellery, embroidery, quilting, pottery, or circuses woodcraft, spinning and weaving, or textiles

• Poetry or book readings, or literary festivals • Performing arts is defined as theatre, dance and music

• Cultural performances, festivals, exhibitions or celebrations of • Literature is defined as poetry or book readings, writing workshops or literary events, creative writing in Pacific or Māori arts. poetry, fiction or non-fiction

• Pacific arts is defined as arts and crafts activities or workshops including weaving, tapa making, tivaevae, ‘Participation’ is defined as : carving, traditional dance, singing or music

• The active involvement in the making or presentation of art • Māori arts is defined as arts or crafts activities or workshops, including carving, raranga, tāniko, weaving, forms. waiata or, kapa haka, kōwhaiwhai, tā moko, Māori dance or music

©COLMAR BRUNTON SLIDE | 3 Approach

529 ONLINE INTERVIEWS FIELDWORK DATES NATIONAL COMPARISON With adults aged 15+ 27 October to 29 November 2017 Findings are compared to all New Zealanders living in Wellington City (6,101 interviews)

METHOD SAMPLING TREND DATA SIGNIFICANCE TESTING Historically New Zealanders and the Arts has been In order to achieve a The change in method from telephone There is a margin of error associated with conducted using a telephone survey. representative sample of to online means the 2017 national data any survey sample. Based on a sample size of In 2017 the decision was made to shift the survey residents in Wellington City, can no longer be compared to the 529 respondents the margin of error is up to to an online panel. The key reasons were to: quotas (or interviewing targets) previous published trends. +/- 4.3 percentage points. were set by age within gender. • Future-proof the survey. It is becoming However, a national telephone survey We have used statistical tests to determine increasingly challenging to reach a Weighting was also applied to was conducted in parallel to the online whether the survey findings between representative sample of New Zealanders using ensure the final sample profile survey. The telephone survey used a cut Wellington City and New Zealand are randomly generated landline numbers. was representative of the down version of the questionnaire. statistically significant or if the difference Wellington City population. falls within the margin of error. • Opportunities to offer additional value. The shift This parallel survey has allowed us to Weighting was also applied to model some questions at a national A white triangle is shown beside the results to online has made it more affordable for the national results to correct Wellington City Council (and others) to purchase level to estimate what the previous to indicate those findings which are for the over-sampling of survey results would have been had an statistically significant when compared to additional sample, and questions, so they can residents in Wellington City. better understand the extent to which residents online method been used. Creative NZ New Zealand. The direction of the difference in their own area engage with the arts. can provide further information. is indicated by the triangle ( ).

SUMMARY Summary of key findings

OVERALL: The Creative Capital lives up to its reputation. Wellington city residents are highly engaged in the arts, with above average levels of attendance and participation. In addition, residents hold more positive attitudes about the arts than average.

ENGAGEMENT IN THE ARTS ADVOCACY OF THE ARTS POTENTIAL FOR MORE ENGAGEMENT IMPORTANCE OF THE ARTS TO WELLINGTON CITY AND THE ROLE OF THE WELLINGTON CITY COUNCIL Nearly nine in ten (87%) Wellington City residents Wellington City residents hold broadly positive While arts attendance is high in Wellington, there have engaged with the arts in the last 12 months. attitudes about the arts, and are generally more is potential to improve it further still. Two thirds Wellington’s vibrant arts and culture scene is an This is higher than the national average (80%). positive about the arts than all New Zealanders. (63%) of residents agree some arts events important reason why many residents want to live interest them but they still don’t go much. there. Seven in ten residents say that national cultural Overall attendance is higher for Wellington City They feel the arts benefit the individual in various institutions (72%), and events that celebrate diversity (81%) compared to all of New Zealand (73%). This ways. They are a source of national pride (78% Price and choice are the top two barriers to (67%) are important to Wellington being the place they want to live. Additionally, the majority of appears to be driven by higher than average agree), a chance to learn about different cultures Wellington City residents who are interested in residents say that major national events (65%), cultural levels of attendance for the performing (61% vs. (74%) and a life-enhancing experience (60%). the arts but don’t go that often. Fifty-eight events in suburban centres (64%), art in public spaces 51%), visual (61% vs. 45%) and literary arts (14% percent indicate that reducing ticket prices would (64%), and local cultural institutions (62%) help make vs. 10%). The performing and visual arts are the Residents also believe the arts benefit the nation. increase their likelihood of attending, and 57% Wellington the place they want to live. most popular art forms for Wellington City They contribute positively to the economy (76%), indicate that a broader range of arts events residents to attend. improve New Zealand society (72%), help define would make a big difference to their attendance. Roughly two thirds of Wellington residents think it is who we are as New Zealanders (68%), and enrich important that Wellington City Council supports each Overall participation is also higher for Wellington the community (66%). of the above. City (58%) compared to all of New Zealand (52%). KEY DEMOGRAPHIC DIFFERENCES The vast majority (81%) of residents view creativity as This appears to be driven by higher than average Wellingtonians’ recognition of these benefits Throughout the report women express greater important to Wellington City’s identity. Most see the participation in the literary arts (18% vs. 13%). helps to explain why seven in ten (68%) residents feel the arts should receive public funding engagement with the arts than average in following as important to securing the city’s future: • helping young people access new technology for Visual arts (31%) and craft and object art (25%) (compared to 53% on average). Wellington City, or hold more positive attitudes about the arts. creative purposes (67%), are the most popular art forms for residents to • supporting programmes for creative businesses participate in, while Pacific arts is the least Asian New Zealanders on the other hand, are less (65%), popular (5%). Participation in the Pacific arts is engaged with the arts than average in Wellington • funding for children’s arts education (65%), lower than the national average (8%). • encouraging new and experimental artwork (62%), City, and are overall less favourable. One possible • increasing contemporary Māori, Pasifika and Asian interpretation of this finding is that the current arts and culture (58%). arts scene in Wellington City is not doing as well to appeal to the cultural tastes of Asian New The majority of Wellington residents feel that Zealanders. Wellington City Council should support the above.

©COLMAR BRUNTON SLIDE | 6 OVERALL ENGAGEMENT INCLUDING OVERALL ATTENDANCE AND PARTICIPATION Overall engagement

Overall engagement is based on all those who have either attended or participated in The survey asks respondents specifically about their Q the following art forms in the last 12 months: Visual arts, Craft & object art, attendance at, and their participation in, six separate art Performing arts, Literature, Pacific arts and Māori arts forms. There are no overall questions that measure attendance or participation in the arts at an overall level.

Wellington New Zealand The results opposite are therefore a nett calculation based on the respondents who said they attended or participated in at least one art form in the last 12 months.

Nearly nine in ten (87%) Wellington City residents have engaged with the arts in the last 12 months. This is higher than the national average (80%).

Sub-group differences in Wellington City: 80% Households earning incomes of $81-$120,000 per annum (95%), and 87% women (91%) are more likely than average (87%) to have engaged in the arts in the last 12 months. Conversely, Asian New Zealanders are less likely to have engaged with the arts (80%)

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 8 Overall attendance

Overall attendance is based on all those who have attended the following art forms in A total of 81% of Wellington City residents have attended Q the last 12 months: Visual arts, Craft & object art, Performing arts, Literature, at least one arts event or location in the last 12 months. Pacific arts and Māori arts This is higher than the national average (73%). There are no sub-group differences in attendance. Wellington New Zealand

81% 73%

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 9 Frequency of attendance

Frequency of attendance shows the number of times respondents have attended any We have identified four groups in terms of the frequency Q of the following art forms in the last 12 months: Visual arts, Craft & object art, with which they attend any art form. Performing arts, Literature, Pacific arts and Māori arts The majority of Wellington City residents attend arts

events or locations reasonably frequently. Six in ten (60%) % attend more than three times a year, and three in ten (30%) attend more than ten times a year. The proportion Did not attend Low (1-3 events) Medium (4-10 events) High (11+ events) of residents attending more than 10 times a year is higher than the national average (22%).

Sub-group differences in Wellington City: Older people aged 60+ (50%) and women (36%) are more likely than Wellington 19 20 30 30 average (30%) to be represented in the ‘high’ group for frequency of attendance. While men (24%) and people aged 30 to 49 years (21%) are less likely to be represented in this group.

New Zealand 27 23 29 22

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 10 Overall participation

Overall participation is based on all those who have participated in the following art Nearly six in ten (58%) Wellington City residents have Q forms in the last 12 months: Visual arts, Craft & object art, Performing arts, participated in at least one arts based activity in the last Literature, Pacific arts and Māori arts 12 months. As with attendance, this is higher than for all New Zealanders (52%).

Wellington New Zealand At a national level, participation has increased since 2014 (from 43% to 52%).

Sub -group differences in Wellington City: Low-income households earning up to $30,000 per annum (80%) and younger people aged 15 to 29 (71%) are more likely than average (58%) to have participated in the arts. People aged 30-39 years are less likely (48%) to have participated.

58% 52%

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 11 Frequency of participation

Frequency of participation shows the number of times respondents have participated We have identified three groups in terms of the frequency Q in any of the following art forms in the last 12 months: Visual arts, Craft & object art, with which they participate in any art form. Performing arts, Literature, Pacific arts and Māori arts A quarter (26%) of Wellington City residents participate in

the arts on a regular basis (more than 12 times a year). % This is higher than the national average (20%).

Did not participate Participated up to 12 times Participated more than 12 times Sub-group differences in Wellington City: Lower income households earning less than $50,000 per annum (44%), young people aged 15 to 29 (39%), and women (31%), are more likely than average (26%) to participate regularly (more than 12 times a year). Men (21%) and people aged 30 to 39 years (15%) are Wellington 42 32 26 less likely to participate regularly.

New Zealand 48 31 20

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 12 ARTS ATTITUDES Attitudes towards the arts: Inclusivity and the arts

To what extent do you agree or disagree? There is particularly strong support amongst Wellington Q City residents for the arts to reflect New Zealand’s cultural diversity (77%) and to be part of the education of every New Zealander (72%). Agreement with both statements is % Strongly agree Slightly agree Neither agree nor disagree Nett higher than the national average. Slightly disagree Strongly disagree Don't know agree Slightly more than half (56%) of respondents agree that The arts Wellington should reflect 38 39 16 4 11 77 ‘the arts are for people like me’, again this is higher than NZ’s cultural New Zealand 29 37 25 5 22 67 the national average. This could be a reflection of the type diversity of people attracted to living in Wellington, or a result of a more liberal and inclusive arts scene. The arts should be part of the Wellington 35 37 18 7 3 72 A sizeable (32%) minority of residents agree that the arts education of are only for certain types of people. While agreement with every New New Zealand 24 37 26 7 4 1 61 Zealander this statement is lower than the national average (36%), it appears that more work is needed to shift this perception.

The arts are for Wellington 29 27 22 14 6 1 56 Sub-group differences in Wellington City: people like me New Zealand 17 27 34 14 7 2 43 There are several gender differences in agreement with the statements. Women are more likely than average to agree with the following: • The arts should reflect New Zealand’s cultural diversity (83% vs. The arts are Wellington 7 24 22 22 25 32 77%) only for certain • The arts should be part of the education of every New Zealander types of people New Zealand 7 29 27 21 15 1 36 (79% vs. 72%) • The arts are for people like me (64%, compared to 56%). Men (39%) and Asian New Zealanders (43%) are more likely than average (32%) to agree that the arts are only for certain types of people. = significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 14 Attitudes towards the arts: Access to the arts

To what extent do you agree or disagree? While arts attendance is high in Wellington, there is potential to Q improve it further still. Two thirds (63%) of residents agree some arts events interest them but they still don’t go much. This is in line with the national average (62%). % Strongly agree Slightly agree Neither agree nor disagree Nett Six in ten (61%) Wellington City residents agree they have Slightly disagree Strongly disagree Don't know agree access to a range of arts and artistic activities that they can experience or participate in. This is higher than the national Some arts events Wellington 10 53 19 13 4 1 average (46%). Very few residents actively disagree with this interest me but I 63 still don’t go statement (9%). much New Zealand 11 50 22 10 5 1 62 Half (50%) of Wellington residents agree that the availability of good arts activities and events is an important reason why they My community like living in Wellington. Wellington is well known as being the has a broad ‘Creative Capital’ of New Zealand and it is unsurprising that this range of arts and Wellington 20 41 25 7 2 5 is a determining factor for many. artistic activities 61

that I can Sub-group differences in Wellington City: experience or New Zealand 13 33 32 13 4 4 46 participate in People aged 30 to 39 years are more likely than average to agree that some arts interest them but they still don’t go much (72% vs. 63%). The availability This may be because people at this stage in their lives often have of good arts young families. activities and Wellington 22 29 26 13 9 1 50 Asian New Zealanders are less likely than average to agree that their events is an community has a broad range of artistic activities to participate in important New Zealand (45% vs. 61%). reason why I 9 21 37 18 13 2 30 like living Older people aged 70+ are more likely than average to agree that the where I do availability of good arts events and activities is an important reason why they like living in Wellington City (68% vs. 50%).

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 15 Attitudes towards the arts: What the arts mean to me

To what extent do you agree or disagree? The arts have considerable meaning for nearly half of Q Wellington City residents. Forty-five percent of residents agree the arts are part of their everyday life. The same proportion agree they can’t live without the arts. % Strongly agree Slightly agree Neither agree nor disagree Nett Agreement with both of these statements is higher than Slightly disagree Strongly disagree Don't know agree the national average. The arts are Wellington 17 29 25 19 11 45 More residents are interested in the arts than not. While part of my 16% of Wellington City residents agree they don’t find the everyday life New Zealand 11 24 28 22 15 1 arts all that interesting, 64% disagree. The proportion that 35 lack interest in the arts is lower than the national average (16% vs. 24%).

I can’t live Wellington 19 26 22 20 13 45 Sub -group differences in Wellington City: without the Older people aged 70+ (70%) and women (52%) are more likely than arts New Zealand 10 20 29 23 17 1 average (45%) to agree that the arts are part of their everyday life. 30 While men (39%) and Asian New Zealanders (35%) are less likely to agree with this statement. Women (51%) are more likely to than average (45%) to agree that I don’t find they can’t live without the arts. While men (38%) and Asian New the arts all Wellington 4 11 20 27 37 16 Zealanders (29%) are less likely to agree with this statement. that Asian New Zealanders (23%) are more likely than average (16%) to interesting New Zealand 7 16 23 29 24 1 24 agree that they don’t find the arts that interesting.

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 16 Attitudes towards the arts: How the arts benefit me

To what extent do you agree or disagree? The arts provide personal benefits to the majority of Q residents in Wellington City. Eight in ten (78%) feel proud when New Zealand artists succeed overseas, three quarters (74%) learn about different cultures through the % Strongly agree Slightly agree Neither agree nor disagree Nett arts, and six in ten (60%) agree that the arts improve their Slightly disagree Strongly disagree Don't know agree outlook on life. Agreement with the latter two statements I feel proud is higher than the national average. when NZ Wellington 47 31 17 3 21 78 artists At the national level, agreement with the statement ‘the succeed New Zealand 40 34 18 4 22 74 arts improve how I feel about life in general’ has increased overseas since 2014 (41% in 2017, 37% in 2014).

Sub-group differences in Wellington City: I learn about different Wellington 35 39 17 6 31 74 Women are more likely than average to agree with the following cultures statements: • I learn about different cultures through the arts (83% vs. 74%) through the New Zealand 22 42 22 8 5 1 64 • I feel proud when New Zealand artists succeed overseas (83% vs. arts 78%) Men are less likely to agree with both statements. The arts Wellington improve how I 24 36 22 11 5 1 60 feel about life in general New Zealand 14 28 33 15 9 1 41

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 17 Attitudes towards the arts: How the arts benefit New Zealand

To what extent do you agree or disagree? The majority of Wellington City residents recognise Q different ways in which the arts benefit New Zealand. Seventy-six percent agree the arts contribute positively to the economy, 72% agree they help define who we are as % Strongly agree Slightly agree Neither agree nor disagree Nett New Zealanders, and 68% agree they improve New Slightly disagree Strongly disagree Don't know agree Zealand society. The arts contribute Wellington 27 49 18 22 1 76 In addition, 66% of Wellington City residents agree that positively to New Zealand 18 40 30 6 3 2 59 their community would be poorer without the arts. our economy Agreement with all statements is higher than the national average. The arts help Wellington 28 43 18 5 3 2 72 improve NZ At the national level the proportion recognising each of New Zealand society 18 39 27 8 5 2 57 these benefits is higher than in 2014, although the increase on national identity is not statistically significant. The arts help Wellington 25 43 20 7 5 68 Sub-group differences in Wellington City: define who we are as NZers New Zealand Men (71%) and Asian New Zealanders (60%) are less likely than 18 36 29 11 6 1 54 average (76%) to agree the arts contribute positively to the New Zealand economy. My community Women (77%) are more likely than average (72%) to agree the arts would be Wellington 32 34 22 7 2 3 66 help to improve New Zealand society. While men (66%) and Asian poorer New Zealand 20 30 29 12 6 3 50 New Zealanders (60%) are less likely to agree with this statement. without the Women are more likely than average to agree the arts help define arts who we are as New Zealanders (73% vs. 68%). Older people aged 60+ (85%) are more likely than average (66%) to feel that their community would be poorer without the arts. Young = significantly higher / lower than New Zealand people aged 15 to 29 (54%) and Asian New Zealanders (41%) are less likely to agree with this statement. Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 18 Attitudes towards the arts: Funding support for the arts

To what extent do you agree or disagree? There is support for public funding of the arts. Nearly Q seven in ten (68%) Wellington City residents agree the arts should receive public funding. In contrast, just 10% disagree, while the remainder are on the fence or do not Strongly agree Slightly agree Neither agree nor disagree express an opinion. % Nett Slightly disagree Strongly disagree Don't know agree Six in ten (63%) Wellington City residents feel the local council should give money to support the arts. Wellington The arts 33 34 21 6 5 1 68 Agreement with both statements is much higher than the should receive national average. public funding New Zealand 19 34 28 11 6 2 53 At the national level, agreement that the arts should receive public funding has increased since 2014 (53% in 2017, 49% in 2014)

Sub -group differences in Wellington City:

Women are more likely than average to agree that: My local • The arts should receive public funding (74% vs. 68%) council Wellington 25 38 21 9 6 2 63 • The local council should give money to support the arts (70% vs. should give 63%) money to Men and Asian New Zealanders are less likely to agree with the above statements. support the New Zealand arts 15 32 29 13 9 2 47

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 19 Attitudes towards the arts: Quality of the arts

To what extent do you agree or disagree? The majority of Wellington City residents are positive Q about the quality of New Zealand arts. Seven in ten (70%) agree that the New Zealand arts are of high quality while six in ten (62%) feel they are world class. % Strongly agree Slightly agree Neither agree nor disagree Nett Slightly disagree Strongly disagree Don't know Agreement with both statements is higher than the agree national average.

Overall, New Wellington 32 38 23 31 3 70 Sub-group differences in the Wellington region: Zealand arts Women (78%) are more likely than average (70%) to agree that New are of high Zealand arts are of high quality. Men (62%) and Asian New Zealanders quality (61%) are less likely to agree with this. New Zealand 25 38 27 5 2 3 62 Older people aged 70+ (78%) are more likely than average (62%) to agree that the arts in New Zealand are world class, whereas young people aged 15-29 years (49%) and Asian New Zealanders (49%) are less likely to agree with this.

The arts in Wellington 30 32 28 6 13 62 New Zealand are world class New Zealand 22 33 32 7 2 3 56

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 20 Attitudes towards the arts: Impact of Ngā Toi Māori (Māori arts)

To what extent do you agree or disagree? Wellington City residents benefit from Ngā Toi Māori in a number Q of ways. Sixty nine percent agree Ngā Toi Māori helps define who we are as New Zealanders, and 56% agree they learn about Māori Strongly agree Slightly agree Nett % culture through Ngā Toi Māori. Agreement with both these Neither agree nor disagree Slightly disagree agree Ngā Toi Māori statements is higher than the national average. Wellington help define 36 34 19 5 5 2 69 New Three in ten residents also agree Ngā Toi Māori motivates them who we are as Zealand 26 34 23 6 6 4 60 to speak Māori (31%) and improve how they feel about life in NZers general (28%). Agreement with the former statement is higher I learn about than for all New Zealanders. Wellington Māori culture 19 37 25 10 7 2 56 New Māori residents are much more likely than all Wellington through Ngā Zealand 15 30 29 12 10 4 45 residents to be motivated to speak Māori by Ngā Toi Māori (62% Toi Māori vs. 31%) and to feel better about life thanks to Ngā Toi Māori Ngā Toi Māori (59% vs. 28%). Eighty percent of Māori residents agree Ngā Toi Wellington improve how I 8 20 39 15 14 3 28 Māori helps define who we are as New Zealanders compared to New feel about life 69% overall, although the difference is not statistically significant. Zealand 8 17 37 16 19 3 25 in general Māori residents are equally likely to feel they learn about Māori culture through Ngā Toi Māori (56% agree for both audiences) Ngā Toi Māori Wellington 31 motivates me 11 20 29 19 18 2 Sub-group differences in Wellington City: to kōrero New 8 16 31 19 23 3 24 Women are more likely than average to agree with the following statements: Māori Zealand • Ngā Toi Māori help define who we are as New Zealanders (79% vs. (69%) • I learn about Māori culture through Ngā Toi Māori (67% vs. 56%)

Men and Asian New Zealanders are less likely than average to agree with the = significantly higher / lower than New Zealand above statements. Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 21 ATTENDANCE BY ARTFORM Attendance by art form

Q Proportion who have attended different art forms in the last 12 months. The chart shows the proportion of Wellington City residents who have been actively involved in each art form at least once in the last 12 months. % The most popular art forms for participation are the performing (61%) and visual arts (61%). Attendance for 61 both art forms is higher than the national average. Performing arts 51 The least popular art form is the literary arts, although 61 attendance in the literary arts in Wellington is higher than Visual arts 45 average (14% vs. 10%). Further analysis of each art form (including sub-group 43 differences) is presented in the following slides. Craft and object art 39

20 Māori arts 22

17 Pacific arts 18 Wellington Literature 14 10 New Zealand

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 23 Performance arts attendance

On average, how often have you attended [concerts or other musical performances / Wellington City residents that attend the theatre do so Q theatre / ballet or other dance events] in the last 12 months? particularly frequently. Four in ten (39%) have attended four or more times in the last 12 months. This compares to 27% nationally.

% Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know The majority (76%) of those who have attended concert or musical performances have done so between one and Concert or Wellington (233) 20 48 22 2 7 three times. This is consistent with all New Zealanders musical (69%). performance New Zealand (2160) 25 50 17 3 4 1 Similarly, the vast majority (80%) of those who have attended dance performances have done so between one and three times. Again, this is consistent with all New Zealanders (86%). Wellington (158) 17 43 28 6 5 Theatre Sub-group differences in Wellington City: New Zealand (1468) 29 44 21 4 3 Women (51%) are more likely than average (39%) to have attended the theatre four or more times in the last 12 months. Men (27%) and people aged 30-39 (22%) are less likely to have attended with such frequency.

Wellington (107) Please note, the base sizes are too small to test for statistical Ballet or 46 33 16 22 significance across sub-groups for ballet or other dance. other dance New Zealand (713) 48 38 10 22 1

Base: All respondents who have attended each art form, numbers shown in brackets

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 24 Performance arts attendance

Now thinking about the performing arts such as theatre, dance, and music. Have you Six in ten (61%) Wellington City residents have attended at Q gone to any ballet or contemporary dance performances, live theatre, concerts, least one performing arts event in the last 12 months. This musical performances or circuses in the last 12 months? level of attendance is higher than for all New Zealanders (51%). Wellington New Zealand Attendance is higher than the national average across all three types of performing arts asked about in the survey. Forty six percent of Wellington City residents have attended a concert or musical performance, 32% have attended the theatre, and 21% have attended a ballet or 61% 51% dance performance. Levels of attendance for ballet or dance is nearly twice that of all New Zealanders (11%).

Sub-group differences in Wellington City: Base: All respondents: Wellington (529); New Zealand (6,101) Older people aged 70+ (70%) , and women (59%) are more likely than average (46%) to attend a concert or musical performance. While Q Which of these have you been to in the last 12 months? men (33%) and Asian New Zealanders (28%) are less likely. Older people aged 70+ (34%), and women (28%) are also more likely Concert or musical 46 than average (21%) to attend a ballet or dance performance. Men % performance 37 (13%) are less likely to attend this.

32 Theatre 25 Wellington Ballet or dance 21 11 New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 25 Visual arts attendance

Firstly thinking about the visual arts such as sculpture and painting, print-making, Six in ten (61%) Wellington City residents have attended a Q typography, photography and film-making, have you visited any art galleries or visual arts event in the last 12 months. This level of exhibitions or online galleries or attended any film festivals in the last 12 months? attendance is higher than for all New Zealanders (45%). Wellington New Zealand Wellington City residents also attend the visual arts more frequently than all New Zealanders. Thirty-four percent have attended four or more times in the last 12 months, this compares to 24% of all New Zealanders.

At the national level, visual arts attendance has increased 61% 45% since 2014 (45% in 2017, 41% in 2014).

Sub-group differences in Wellington City: Older people aged 60+ (78%) are more likely than average to have attended the visual arts in the last 12 months. Base: All respondents: Wellington (529); New Zealand (6,101) People aged 40 to 49 years (19%) are less likely than average (34%) to attend on a regular basis (4 or more times in the last 12 months). Q On average how often have you done this in the last 12 months?

% Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 18 47 23 5 6

New Zealand 25 50 17 4 3 1

Base: All who have attended the visual arts - Wellington (328); New Zealand (2,786)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 26 Visual arts attendance: impact of film festivals

Were film festivals included among the visual arts you have visited in the last 12 Of those who have attended the visual arts, 45% have Q months? attended at least one film festival in the last 12 months. Wellington New Zealand This level of attendance is higher than for all New Zealanders (30%).

Eighty-five percent of those who have attended film festivals in the last 12 months have also attended other visual art forms. This is consistent with all New Zealanders 45% 30% (84%). There are no sub-group differences of note in terms of film festival attendance or other visual arts attendance.

Base: All who have attended the visual arts - Wellington (328); New Zealand (2,786)

Q And have you visited visual arts other than film festivals in the last 12 months? Wellington New Zealand

85% 84%

Base : All who have attended film festivals - Wellington (149); New Zealand (817) = significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 27 Craft and object art attendance

Thinking now about craft and object art such as ceramics, furniture, glass jewellery Four in ten (43%) Wellington City residents have attended Q embroidery, quilting, pottery, spinning and weaving, or textiles, have you visited any a craft and object art event in the last 12 months. This is art galleries or exhibitions or online galleries in the last 12 months? consistent with all New Zealanders (39%). Wellington New Zealand Wellington City residents attend craft and object art events more frequently than all New Zealanders. Thirty percent have attended four or more times in the last 12 months, this compares to 22% of all New Zealanders.

43% 39% Sub-group differences in Wellington City: Older people aged 60+ (65%), and women (49%) are more likely than average (43%) to have attended at least one craft and object art event in the last 12 months. Men (35%) and younger people aged 15 to 29 (33%) are less likely to have attended. Base: All respondents: Wellington (529); New Zealand (6,101) People aged 60 to 69 years (24%) are more likely than average (10%) to attend on a very regular basis (9 or more times in the last 12 months). On average how often have you done this in the last 12 months? Q % Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 28 42 20 7 3 1

New Zealand 30 47 15 3 4 1

Base: All who have attended craft and object art - Wellington (231); New Zealand (2,487)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 28 Pacific arts attendance

Now thinking about Pacific Arts, have you gone to any cultural performances, festivals, Seventeen percent of Wellington City residents have Q exhibitions or celebrations by Pacific people or groups in the last 12 months? attended a Pacific arts event in the last 12 months. This is in line with the national level of attendance (18%). Wellington New Zealand The majority (87%) of those who have attended have done so between one and three times. This is similar to the proportion of all New Zealanders (85%).

At the national level, Pacific arts attendance has increased 17% 18% since 2014 (18% in 2017, 14% in 2014)

There are no sub-group differences of note in terms of overall Pacific arts attendance or frequency of attendance.

Base: All respondents: Wellington (529); New Zealand (6,101) Please note there are too few Pacific respondents in the survey in Wellington City to report their results separately and test for statistical significance against the average. On average how often have you done this in the last 12 months?

Q % Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 54 33 9 4

New Zealand 51 34 10 2 21

Base: All who have attended the Pacific arts - Wellington (93); New Zealand (1,067)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 29 Māori arts attendance

Thinking about Māori arts, have you gone to any cultural performances, festivals, One in five (20%) Wellington City residents have attended Q exhibitions or celebrations by Māori people or groups in the last 12 months? a Māori arts event in the last 12 months. This is in line with the national level of attendance (22%). Wellington New Zealand Māori in Wellington are more likely to attend Māori arts than average (49% vs. 20%).

The majority (85%) of those who have attended have done so between one and three times. This is similar to the 22% 20% proportion of all New Zealanders (84%).

At the national level, Māori arts attendance has increased since 2014 (22% in 2017, 17% in 2014).

Base: All respondents: Wellington (529); New Zealand (6,101) Sub-group differences in Wellington City: Women (25%) are more likely than average (20%) to have attended a Māori arts event in the last 12 months. Q On average how often have you done this in the last 12 months?

% Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 46 39 10 4 1

New Zealand 46 37 9 3 4

Base: All who have attended Māori arts - Wellington (114); New Zealand (1,318)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 30 Literary arts attendance

Now thinking about literature, have you gone to any poetry or book readings, or Fourteen percent of Wellington City residents have Q literary festivals or events in the last 12 months? attended a literary arts festival or event in the last 12 months. This is higher than the national level of Wellington New Zealand attendance (10%).

The majority (72%) of those who have attended have done so between one and three times. This is similar to levels of attendance for all New Zealanders (78%).

14% 10% There are no sub-group differences of note in terms of literary arts attendance.

Please note the base sizes are too small to test for statistical significance across sub-groups for frequency of Base: All respondents: Wellington (529); New Zealand (6,101) attendance.

On average how often have you done this in the last 12 months? Q % Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 31 41 22 2 4

New Zealand 35 43 14 4 3 1

Base: All who have attended the literary arts - Wellington (70); New Zealand (580)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 31 Encouraging greater attendance in the arts

You earlier agreed that the arts interest you but you still don’t go much. What Two thirds of Wellington City residents (63%) agree that some arts Q interest them but they still don’t go much. We asked these difference would the following make in encouraging you to go to the arts more often? respondents what might encourage them to go more often.

% 5 - A big difference 4 3 2 1 - No difference at all Nett 4-5 Price and choice are the top two barriers to Wellington City residents who are interested in the arts but don’t go that often. Fifty-eight If the price of Wellington 32 26 22 12 9 58 percent indicate that reducing ticket prices would increase their tickets were likelihood of attending, and 57% indicate that a broader range of arts NZ cheaper 30 22 21 12 15 52 events would make a big difference to their attendance. Agreement that a broader range of events would make a difference is higher than the national average (50%). If there were more Wellington 20 37 23 11 9 57 arts events that In addition, social isolation and quality are barriers for a substantial appealed to me NZ 21 29 27 10 13 50 proportion of Wellington City residents. Half (50%) indicate that 1 having someone to go with would increase their likelihood of If I could go with Wellington 22 28 17 15 18 50 attending, and 42% indicate better quality arts events would increase someone / had NZ their likelihood of attending. Agreement that better quality events someone to go with 18 27 22 13 20 45 would make a difference is higher than the national average (37%).

Finally, there is evidence that a minority feel the arts is exclusive. If arts events Wellington 13 29 29 12 17 42 were of high Twenty-eight percent indicate that knowing more people like them quality NZ 11 25 29 13 22 37 were going would make a big difference, the same proportion would like to feel more assured of being welcome at arts events. If I knew there Wellington 9 19 25 19 28 28 Sub -group differences in Wellington City: would be more people like me going NZ 10 19 26 17 29 29 Young people ages 15 to 29 are more likely than average to indicate the following would make a big difference to their attendance: • If there were more events that appealed to them (70% vs. 57%) If I were confident Wellington 11 17 29 15 29 28 • If they had someone to go with (69% vs. 50%) of feeling welcome NZ 11 18 27 16 29 • If they knew there would be more people like them going (44% vs. 28%) 28 • If they were more confident of feeling welcome (42% vs. 28%) Asian New Zealanders also indicate they would go more if they knew more = significantly higher / lower than New Zealand people like themselves were going (46%) and if they were confident of feeling Base: All respondents who are interested in the arts but don’t go much: Wellington (337); New Zealand (3,822) welcome (45%).

©COLMAR BRUNTON SLIDE | 32 PARTICIPATION BY ARTFORM Participation by art form

Q Proportion who have participated in different art forms in the last 12 months. The chart shows the proportion of Wellington City residents who have been actively involved in each art form at least once in the last 12 months. % The most popular art form to participate in is the visual arts. Three in ten (31%) Wellington City residents have Visual arts 31 participated in the visual arts in the last 12 months. This 28 is closely followed by craft and object art (25%).

25 Participation in literary arts is higher in Wellington City Craft and object art 24 than it is nationally. Eighteen percent of residents have participated in the literary arts at least once in the last 12 months, this compares to 13% of all New Zealanders. Performing arts 19 16 The least popular art form is Pacific arts. Only 5% of Wellington City residents have participated in Pacific arts 18 in the last 12 months. This is lower than the national Literature 13 average (8%). Further analysis of each art form (including sub-group 9 differences) is presented in the following slides. Māori arts 12

Wellington Pacific arts 5 8 New Zealand

= significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

©COLMAR BRUNTON SLIDE | 34 Visual arts participation

Q Have you been actively involved in the visual arts in any way in the last 12 months? Three in ten (31%) Wellington City residents have For example, painting, photography, sculpting, drawing, print-making, typography, participated in the visual arts in the last 12 months. This web-based digital art, or film making? is consistent with all New Zealanders (28%). Wellington New Zealand Of those who participate, 35% do so on a regular basis (at least nine times in the last 12 months). This is similar to all New Zealanders (32%).

At the national level, participation in the visual arts has 31% 28% increased since 2014 (28% in 2017, 19% in 2014). One possible explanation for the increase in participation is the continued uptake and development of digital technology (including smart phones and tablets) supporting an increase in web-based art or film making. Base: All respondents: Wellington (529); New Zealand (6,101)

Sub-group differences in Wellington City: On average how often have you done this in the last 12 months? Low-income households earning less than $30,000 per annum (48%) Q and young people aged 15 to 29 (42%) are more likely than average (31%) to have participated in the visual arts in the last 12 months. Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know People aged 60 to 69 years (14%) and households earning $50- % $80,000 per annum (16%) are less likely to have participated. Wellington 7 36 17 5 29 5

New Zealand 17 31 17 8 24 4

Base: All those who have participated in the visual arts - Wellington (157); New Zealand (1,604)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 35 Craft and object art participation

Q Have you been actively involved in craft and object art in any way in the last 12 A quarter (25%) of Wellington City residents have months? For example, ceramics, furniture, glass, jewellery, embroidery, quilting, participated in craft and object art in the last 12 months. pottery, woodcraft, spinning and weaving or textiles. This is consistent with all New Zealanders (24%). Wellington New Zealand Of those who participate, 33% do so on a regular basis (at least nine times in the last 12 months). This is similar to all New Zealanders (31%).

Sub-group differences in Wellington City : 25% 24% Women (33%) are more likely than average (25%) to have been actively involved in craft and object art in the last 12 months.

Base: All respondents: Wellington (529); New Zealand (6,101)

On average how often have you done this in the last 12 months? Q % Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 11 37 19 5 28 1

New Zealand 17 33 15 7 24 4

Base: All those who have participated in craft and object art - Wellington (129); New Zealand (1,540)

= significantly higher / lower than New Zealand

©COLMAR BRUNTON SLIDE | 36 Performance arts participation

Still thinking about the performing arts, in the last 12 months have you been actively One in five (19%) Wellington City residents have Q involved in theatre, dance, singing or other music-making? participated in the performing arts in the last 12 months. Which of these were you actively involved in? This is consistent with all New Zealanders (16%). Wellington New Zealand Looking more specifically at the type of performing arts, % the survey shows that 9% of Wellington City residents Singing or music- 9 have been involved in singing or making music, while 6% making 11 have participated in the theatre and 5% have done some form of dance. 16% Theatre 6 19% 5 Of those who participate in the performing arts, four in Wellington ten (40%) have done so more than 12 times in the last 12 5 months. This is higher than the national average (29%). Ballet or dance 4 New Zealand

Sub-group differences in Wellington City : Base: All respondents: Wellington (529); New Zealand (6,101) Low-income households earning less than $30,000 per annum (36%) and young people aged 15 to 29 (27%) are more likely than average On average how often have you done this in the last 12 months? Q (19%) to have participated in the performing arts. Low-income households earning less than $30,000 per annum are Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know more likely than average to participate in dance (14% vs. 5%). % Young people aged 15 to 29 are more likely than average to Wellington 16 16 16 11 40 1 participate in theatre or drama (14% vs. 6%).

New Zealand 15 29 17 9 29 2

Base: All those who have participated in the performance arts - Wellington (90); New Zealand (896)

= significantly higher / lower than New Zealand

Still thinking about literature, in the last 12 months have you taken part in a writing Eighteen percent of Wellington City residents have Q workshop or literary event, or done any creative writing of your own, for example participated in the literary arts in the last 12 months. This poetry, fiction or non fiction? is higher than all New Zealanders (13%). Wellington New Zealand Of those who participate in the literary arts, 28% do so on a regular basis (at least nine times in the last 12 months). This is equivalent to the proportion of all New Zealanders (24%).

13% At the national level, there has been an increase in literary 18% arts participation since 2014 (13% in 2017, 10% in 2014).

There are no sub-group differences of note in terms of overall literary arts participation or frequency of participation. Base: All respondents: Wellington (529); New Zealand (6,101)

On average how often have you done this in the last 12 months? Q % Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 14 34 20 7 22 2

New Zealand 15 39 19 5 19 2

Base: All those who have participated in the literary arts - Wellington (90); New Zealand (746)

= significantly higher / lower than New Zealand

Still thinking about Māori arts, in the last 12 months have you been actively involved One in ten (9%) Wellington City residents have Q in any Māori arts or craft activities or workshops, including carving, raranga, participated in Māori arts in the last 12 months. This tāniko, weaving, waiata or, kapa haka, kōwhaiwhai, tā moko, Māori dance or music? compares to 12% for all New Zealanders; although the difference is not statistically significant. Wellington New Zealand Māori in Wellington are more likely to participate in Māori arts than average (31% vs. 9%).

Of those who participate in the Māori arts, most (59%) do 12% so infrequently (between one and three times in the last 9% 12 months). This is similar to the proportion of all New Zealanders (61%). These results should be treated with caution due to the small base size (50 respondents).

At the national level, there has been an increase in Base: All respondents: Wellington (529); New Zealand (6,101) participation in the Māori arts since 2014 (12% in 2017, 9% in 2014). On average how often have you done this in the last 12 months? There are no differences of note between subgroups for Q Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Māori arts. % Wellington 29 30 20 7 14

New Zealand 25 36 17 7 13 3

Base: All those who have participated in the visual arts - Wellington (50); New Zealand (655)

= significantly higher / lower than New Zealand

Still thinking about Pacific Arts, in the last 12 months have you been actively involved Five percent of Wellington City residents have participated Q in any Pacific arts and crafts activities or workshops including weaving, tapa making, in the Pacific arts in the last 12 months. This is less than all tivaevae, carving, traditional dance, singing or music? New Zealanders (8%). Wellington New Zealand Of those who participate in the Pacific arts, most (68%) do so infrequently (between one and three times in the last 12 months). This is equivalent to the proportion of all New Zealanders (68%). These results should be treated with extreme caution due to the small base size (27 5% 8% respondents). There are no differences of note between subgroups for Pacific arts participation.

Please note there are too few Pacific respondents in the Base: All respondents: Wellington (529); New Zealand (6,101) survey in Wellington City to report their results separately and test for statistical significance against the average. On average how often have you done this in the last 12 months?

% Once 2 or 3 times 4-8 times 9-12 times 13+ times Don't know Wellington 38 30 16 7 8

New Zealand 29 39 17 5 8 2

Base: All those who have participated in the Pacific arts - Wellington (27); New Zealand (429)

= significantly higher / lower than New Zealand

Q In the last 12 months have you used the internet or digital technology to do any of Digital technology is enabling greater engagement in the the following? By digital technology we mean laptops, tablets or smartphones. arts for many Wellington City residents. Fifty-seven percent of residents have used digital technology for arts Research or review the arts or artists 30 % 17 activities, this compares to 43% of all New Zealanders.

Follow or interact with an artist or arts organisation 26 The most popular activities are researching or reviewing 17 the arts or artists (30%), following or interacting with an artist or arts organisation (26%), and discussing the arts 21 Create art using digital technology 15 with other people (22%). Wellington City residents are more likely than average to Discuss the arts with other people 22 13 have participated in almost all digital arts activities.

16 Share art others have created 11 Sub-group differences in Wellington City: Overall, women (63%) are more likely than average (57%) to have 12 participated in any type of digital art in the past 12 months. Share art I had created 10 When looking at specific digital arts activities: Collaborate with others to create digital art 11 Young people aged 15 to 29 are more likely than average to discuss 8 the arts with other people (35% vs. 22%), create art using digital technology (29% vs. 21%), collaborate with others (22% vs. 11%) and 9 share their own art work online (20% vs. 12%). Actively engage with an online arts community 5 Wellington Women are more likely than average to research or review the arts or artists (35% vs. 30%), follow or interact with an artist or arts Sell an artwork online 4 3 New Zealand organisation online (33% vs. 26%), and share art others had created (20% vs. 16%). Create art via augmented reality 12 = significantly higher / lower than New Zealand Base: All respondents: Wellington (529); New Zealand (6,101)

Q You earlier agreed that the arts improve how you feel about life in general. For what Respondents who agree the arts improve how they feel reasons do you feel the arts improve how you feel about life? about life in general or agree they help improve society,

Leading responses were asked the reasons why they think this. To reduce % respondent burden if someone had agreed with both 20 Makes me feel good 26 statements they were only asked one of the follow-up questions. Appreciate/understand different viewpoints 15 10 The chart opposite shows the leading reasons why 10 Wellington City residents feel the arts improves their Adds enjoyment/makes me happy 14 outlook on life. The most important reasons are that the arts make them feel good (20%), followed by it helps 9 Enables self-expression 4 them to understand and appreciate different viewpoints (15%). Broadens our minds/horizons 9 8 Wellingtonians mentioned the arts enable self expression 7 more often than all New Zealanders (9% vs. 4%). Adds beauty/colour 7

Thought provoking/inspiring 7 6 “Given that I am a musically inclined person who plays several musical instruments and enjoys most forms of 6 dancing, the arts resonate with me well and provide me Acknowledges cultural diversity 6 with solace and helps me to relax and enjoy life. The arts Wellington 6 tap into my interests and provides a spiritual and often Offers different perspective on life 6 therapeutic outlet for me. I love learning about different New Zealand cultures as it feeds my curiosity and enriches my well-being 6 I am an artist/art is my life 4 and life. It helps my sense of wellbeing - I feel more connected to = significantly higher / lower than New Zealand people through it. Base: Respondents who agree the arts improve how they feel about life in general - Wellington (172); New Zealand (1,397) ”

Q You earlier agreed that the arts help improve New Zealand society. For what reasons The chart opposite shows the leading responses why do you feel the arts help improve society? Wellington City residents feel the arts help improve

% Leading responses society. 17 The top two reasons are that the arts enable greater Understanding other cultures 17 understanding of other cultures (17%) and are thought 16 provoking and open people’s minds (16%). Thought provoking/opens minds 9 The proportion of residents who say the arts improve 11 Allows creative expression 14 New Zealand society because they open minds is higher the national average. 9 Educates people about art/culture/history 6

8 Breeds tolerance/acceptance 8 “It can be a way of connecting and bringing people together. People have different interpretations of what art 8 Improve mental health/well being 6 means to them. For the people that create art, it's a way of expressing themselves. For the people who view art, it 7 can make them think about what the creator was trying to Understand others opinions/views 7 portray and how that links back to them. 7 Gives pleasure/happiness/entertains us 5 It is a positive reflection of our culture. I feel great pride Wellington when I see our performers contributing to the world stage. 7 Adds to our culture/mana 5 New Zealand Arts can bring people from diverse backgrounds together, and can help to break down barriers that might not Brings like minded people together 7 7 normally be crossed in everyday life. = significantly higher / lower than New Zealand ” Base: Respondents who agree the arts help improve New Zealand society - Wellington (227); New Zealand (2,323)

©COLMAR BRUNTON SLIDE | 44 WELLINGTON CITY Questions in this section of the report were designed specifically for Wellington City Council Wellington City questions

HOW TO INTERPRET THIS SECTION Northland (n=496) Wellington City is one of six regions or cities (including Auckland, Bay of Plenty, Southland, Northland, and Waikato) that commissioned additional questions to the main survey to further explore how residents engage with the arts. This section of the report presents the findings of these Auckland (n= 1889) additional questions. Bay of Plenty (n=606)

Waikato (n=513) Where possible, questions asked by the six regions or cities were kept consistent to allow for comparability. Findings are compared to the weighted average across the other regions or cities asked the same question. The specific regions or cities included in the averages are detailed on each slide.

Due to the population size, where Auckland has been included this will have a strong influence on the average. Wellington City (n=529)

Southland (n=381)

Q How important are the following to Wellington being the place you want to live? There is evidence to suggest that the strong arts and culture scene in Wellington is an important reason why many residents want to live there. % 5 - very important 4 3 2 1 - Very unimportant Nett 4-5 Seven in ten (72%) residents say that national cultural National cultural Wellington 42 30 15 6 7 72 institutions, and a diverse and tolerant population, with institutions Average 1 associated events, are important to Wellington being the place they want to live (72% and 67% respectively). A diverse and tolerant Wellington 41 26 17 6 8 67 In addition, more than six in ten residents say that major 2 national events (65%), suburban centres, and the activities population with Average 29 28 25 8 7 associated events 57 that take place there (64%), art in public spaces (64%), and 1 local cultural institutions (62%) help to make Wellington a Major national Wellington 37 28 15 9 9 65 place they want to live. events 1 Average Wellington City residents place more importance on the arts than New Zealanders from some other parts of the country. Suburban centres They are more likely than average to say the following are and the activities Wellington 33 30 19 9 7 64 1 important in driving their place attachment to Wellington : that take place Average • A diverse population, and associated events (67% vs. 57%) there • art in public spaces (64% vs. 50%) • local cultural institutions (62% vs. 54%). Art in public Wellington 34 30 18 8 9 64 places 3 Average 20 30 30 11 5 50 Sub-group differences in Wellington City: Women are more likely than average to feel that all of these factors Local cultural Wellington 35 27 21 10 7 62 are important in making Wellington the place they want to live. institutions 2 Average 25 30 27 10 5 54 Young people aged 15 to 29, are more likely than average to say a diverse population and associated events (76% vs. 67%) and suburban = significantly higher / lower than the average centres, and the activities that take place there (73% vs. 64%) are Base: All respondents living in Wellington City: Wellington (529); Average (2=1025; 3=1631) important in making Wellington a place they want to live. Note: (1) Question not asked of other regions or cities, therefore no average is available for these questions. (2) Average is made up of Wellington City and Northland (3) Average is made up of Wellington City, Northland, and Bay of Plenty.

Q How important is it that the Wellington City Council supports each of the following? Roughly two thirds of Wellington residents think it is important that the Wellington City Council supports various arts based initiatives, including: % 5 - very important 4 3 2 1 - Very unimportant Nett 4-5 • events that encourage diversity and tolerance (69%) A diverse and tolerant • local and national cultural institutions (68% and 66% population with associated 41 28 18 6 5 69 respectively) events • major national events (67%) • arts activities based in suburban centres (66%) • and art in public places (65%). Local cultural institutions 40 29 20 5 5 68 Sub-group differences in Wellington City: Certain types of residents are more likely than average to view the Major national events 37 31 20 6 6 following initiatives as important for the Wellington City Council to 67 support: • Art in public places: women (73% vs. 65%) • Events that encourage tolerance and diversity: women (79% vs. Suburban centres and the 69%), young people aged 15-29 (80% vs. 69%) activities that take place there 38 28 20 7 5 66 • Local cultural institutions: women (74% vs. 68%)

National cultural institutions 37 29 21 7 5 66

Art in public places 38 27 20 6 7 65

Base: All respondents living in Wellington City: Wellington (529)

Q How important is it that the Wellington City Council supports each of the following? When asked to rate the relative importance of different work programmes, residents expressed most support for the Council helping young people access arts education (65%). This is followed % 5 - very important 4 3 2 1 - Very unimportant Nett 4-5 by helping young people and communities to access new technology for creative purposes (62%), and providing support programmes for Funding for arts education creative businesses (58%). experiences for children 34 32 21 8 5 65 Just over half of residents support the Council helping to encourage new and experimental artwork (53%), and increasing contemporary Māori, Pasifika and Asian arts and culture (52%). Helping young people and communities to access new 31 31 24 10 4 It should be noted that many of those who do not feel it is important technology for creative 62 purposes for the council to support these initiatives hold a neutral position on the matter. It may be that these people do not feel informed enough to express an opinion. Providing support programmes for creative 24 34 28 9 5 58 Sub-group differences in Wellington City: business Young people aged 15 to 29 are more favourable to the Wellington City Council supporting the following: • Helping young people and communities access new technology for

Encouraging new and creative purposes (72% vs. 62%) experimental art work 24 30 28 12 6 53 • Providing support programmes for creative business (68% vs. 58%) • Encouraging new and experimental art work (63% vs. 53%) • Increasing the visibility of contemporary Māori, Pasifika and Asian arts and culture (63% vs. 52%)

Increasing contemporary Māori, Women are more favourable to the Wellington City Council supporting the Pasifika and Asian arts and 25 27 27 10 8 52 following: culture • Funding for arts education experiences for children (70% vs. 65%) • Encouraging new and experimental art work (60% vs. 53%) • Increasing the visibility of contemporary Māori, Pasifika and Asian arts and culture (59% vs. 52%) Base: All respondents living in Wellington City: Wellington (529)

Q How important do you think each of the following are to Wellington's future as a Most Wellington City residents see providing support creative city? which enables the arts to prosper and grow as important to Wellington’s future as a creative city. % 5 - very important 4 3 2 1 - Very unimportant Nett 4-5 Sixty-seven percent think that helping young people to Helping young people Wellington 36 31 23 5 3 67 to access new access new technology for creative purposes is important to Wellington’s creative future; 65% think providing technology for Average 22 35 32 6 3 56 creative purposes support programmes for creative businesses is important, and the same proportion think funding for arts education Providing support Wellington 26 39 23 5 4 65 experiences for children is important. programmes for creative business Average 15 29 35 11 4 44 In addition, 62% think encouraging new and experimental artwork is important to Wellington’s future as a creative 1 city, and 58% feel that increasing contemporary Māori, Funding for arts Wellington 36 29 23 6 4 65 Pasifika and Asian arts and culture is important. education experiences for Average 22 31 32 8 3 Agreement with each of the statements is higher for children 53 Wellington City than the average.

Encouraging new Wellington 26 35 23 7 7 62 Sub-group differences in Wellington City: and experimental art work Average 16 30 34 11 4 Women are more likely than average to agree that the following are 46 important for Wellington’s future as a creative city; • Funding for arts education experiences for children (71% vs. 65%) • Increasing contemporary Māori, Pasifika and Asian arts and culture Increasing Wellington contemporary Māori, 25 32 24 8 8 58 (66% vs. 58%) Pasifika and Asian Average Young people aged 15 to 29 are more likely than average to agree 16 27 32 13 7 43 arts and culture that encouraging new and experimental art work is important for Wellington’s future as a creative city (72% vs. 62%). = significantly higher / lower than the average Base: All respondents living in Wellington City: Wellington (529); Average (2=1025) Note: (1) Average is made up of Wellington City, Northland, and Bay of Plenty.

Q And all things considered, how important is creativity to Wellington’s identity as a Eight in ten (81%) Wellington residents believe that city? creativity is important to Wellington’s identity, and nearly half (48%) think that it is very important. This high level of agreement is not surprising considering that Wellington has built a reputation as the Cultural Capital of New % 5 - very important 4 3 2 1 - Very unimportant Zealand, with the Wellington City council actively marketing it as such.

Sub -group differences in Wellington City: Some groups of Wellington residents are less likely than average to feel the arts are important to Wellington’s identity: 48 33 10 2 5 • Residents aged 70+ (68% vs. 81%) • Asian New Zealanders (70% vs. 91%)

Nett important 81%

Base: All respondents: Wellington (529)

EDWARD LANGLEY

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