CAREER TRACK: Marketing Research

Marketing research deals with the systematic generation and analysis of information for use in marketing problem-solving and decision-making, equipping students with tangible skill sets that give them a competitive edge in the job market. This field is characterized by abundance of good-paying jobs, the use of qualitative and quantitative techniques along with the computer, the application of the scientific method to find answers to marketing questions, and a continual search for a better understanding of human behavior in the marketplace. The marketing research career track is for students who plan to work as marketing research analysts, research project managers, research account executives, or field research supervisors. Marketing research functions are performed by marketing research firms, advertising agencies, educational institutions, governmental entities, research departments in business firms, and a variety of non-profit organizations. Our program is the only undergraduate program in the state of California that offers specialized curriculum and Market Research Club, a student-led club, backed up by Behavioral Lab training, to prepare students for careers in market research. As a result, we have a track record of placing our graduates in leading world-class market research firms and marketing research department of the fortune 500 client companies.

Marketing Research Career Track Classes 22 units REQUIRED (must complete 8 units from this section) IBM330 Marketing Research I ** (4)** IBM409 Marketing Research II 4 IBM499 Special Topics: Marketing Research Practicum 4

RECOMMENDED (must complete at least 6 units from this section) IBM441 Internship in Marketing Research * 1-2 IBM442 Internship in Marketing Research * 1-2 IBM400 Special Study for Upper Division Students (Research Proposal 2 Development) † IBM400 Special Study for Upper Division Students (Data Collection and 2 Report Writing) † ANT358 Social Anthropology (F, W) 4 STA310 Sampling Theory and Applications (SP, Odd years) 4 ELECTIVE (must complete at least 8 units from this section) IBM306 Professional Selling 4 IBM307 Promotional Strategies 4 IBM326 Interactive Marketing 4 IBM402 Product and Brand Management 4 IBM403 Electronic Commerce 4 ANT390/390A Methods in Anthropology (F) 3/1 STA432 Applied Regression Analysis (F, Odd years) 4 FRL363 Business Forecasting and Financial Planning (F, W, SP) 4 STA435 Analysis of Variance and Design of Experiments (F, Even years) 4

Note: *Opportunity for getting hands-on training as a Research Assistant is available at CBA Behavioral Business Research Lab. For details of the positon and benefits, follow the link. †Both IBM400 courses are geared towards hands-on learning, preparing students for various competitions as a group or individually. **IBM330 is the prerequisite for IBM409, and is a required course for all marketing majors. For this reason, it cannot be accounted again for the career track course.