......
Popular History
and the Literary
Marketplace
BBook-pfitzer.indbook-pfitzer.indb i 112/3/20072/3/2007 12:58:1312:58:13 PMPM studies in print culture & the history of the book
Editorial Advisory Board Roger Chartier Robert A. Gross Joan Shelley Rubin Michael Winship
BBook-pfitzer.indbook-pfitzer.indb iiii 112/3/20072/3/2007 12:58:1312:58:13 PMPM ......
Popular History and the literary
marketplace, –
......
gregory m. pfitzer
University of Massachusetts Press amherst & boston
BBook-pfitzer.indbook-pfitzer.indb iiiiii 112/3/20072/3/2007 12:58:1312:58:13 PMPM Copyright © 2008 by University of Massachusetts Press All rights reserved Printed in the United States of America LC 2007024295 ISBN 978-1-55849-625-5 (paper); 624-8 (library cloth) Designed by Richard Hendel Set in Monotype Bulmer, Engravers Bold, and Madrone types by BookComp, Inc. Printed and bound by The Maple-Vail Book Manufacturing Group
Library of Congress Cataloging-in-Publication Data Pfi tzer, Gregory M. Popular history and the literary marketplace, 1840–1920 / Gregory M. Pfi tzer. p. cm. — (Studies in print culture and the history of the book) Includes bibliographical references and index. ISBN 978-1-55849-625-5 (pbk. : alk. paper) — ISBN 978-1-55849-624-8 (cloth : alk. paper) 1. United States—Historiography. 2. Historiography—United States—History—19th century. 3. Historiography—United States—History—20th century. 4. Historiography—Economic aspects—United States—History. 5. History publishing—United States—History. 6. United States—Intellectual life—19th century. 7. United States—Intellectual life—20th century. 8. Historians—United States—Biography. 9. American literature—19th century—History and criticism. 10. American literature—20th century—History and criticism. I. Title. E175.P478 2008 973.072—dc22 2007024295
British Library Cataloguing in Publication data are available.
BBook-pfitzer.indbook-pfitzer.indb iviv 112/3/20072/3/2007 12:58:1312:58:13 PMPM for michael & sally —still the “two greatest kids in town”
BBook-pfitzer.indbook-pfitzer.indb v 112/3/20072/3/2007 12:58:1412:58:14 PMPM BBook-pfitzer.indbook-pfitzer.indb vivi 112/3/20072/3/2007 12:58:1412:58:14 PMPM Contents
List of Illustrations ix Acknowledgments xi Introduction “Whatever Popularizes Vulgarizes” Defi ning Popular History 1 Chapter 1 When Popular History Was Popular Washington Irving, George Lippard, John Frost, and Book Culture in the Nineteenth Century 18 Chapter 2 The “Terrible Image Breaker” William Cullen Bryant, Sydney Gay, and Scribner’s Hybrid History 73 Chapter 3 The Metahistorian as Popularizer John Clark Ridpath and the Universal Laws of Popular History 123 Chapter 4 “The Past Everything” Edward Eggleston, Realism, and the Rise of the “New” History 179 Chapter 5 “A Background of Real History” Edward S. Ellis and the Dime Novel as Popular History 227 Chapter 6 Writing Himself Out of Trouble Julian Hawthorne and the Commercialism of Popular History 282 Conclusion The Unpopularity of Popular History 332 Notes 349 Bibliography 433 Index 455
BBook-pfitzer.indbook-pfitzer.indb viivii 112/3/20072/3/2007 12:58:1412:58:14 PMPM BBook-pfitzer.indbook-pfitzer.indb viiiviii 112/3/20072/3/2007 12:58:1412:58:14 PMPM Illustrations
Advertisement for Ridpath’s History of the World 2
Retrospective article in the Philadelphia Record on the writings of George Lippard 62
Frontispiece to Part One of the subscription series for Bryant’s Popular History 78
A “Bem Method” chart illustrating Ridpath’s linear approach to history 140
“The Ships of Columbus” from Eggleston’s Household History of the United States and Its People 202
Frontispiece from salesman’s dummy for Ellis’s History of Our Country 260
Promotional brochure for Julian Hawthorne and Company 328
BBook-pfitzer.indbook-pfitzer.indb ixix 112/3/20072/3/2007 12:58:1412:58:14 PMPM BBook-pfitzer.indbook-pfitzer.indb x 112/3/20072/3/2007 12:58:1412:58:14 PMPM Acknowledgments
The inspiration for this book came from a series of questions posed by the late Harvard professor of history John Clive to students in his rigorous course on the history of historical writing. As an advanced graduate student, I audited this course—twice, in fact—without completing it; the distractions of teach- ing and dissertation writing were simply too great to allow me to fulfi ll the obligations of the syllabus, although I learned a great deal from the sections I did fi nish. It was Clive’s practice to begin the course by passing out a list of pertinent questions for students to keep in mind as they read dozens of works by important European and American historians, from Edward Gibbon to Henry Adams. The reading list was intimidating, to be sure—any course that begins with the Decline and Fall of the Roman Empire must be, I sup- pose—but the questions treating various aspects of historical texts as literary productions, including subject matter, style, structure, historical argument and explanation, were especially challenging. “What is the role of human reason in these narratives?” Clive asked students. “How does the historian depict character?” “What is the tone of the history? Serious? Ironical? Polemical? Matter-of-fact?” “Is description sometimes synonymous with explanation?” and so on. I’ll never forget Professor Clive’s reaction when I went to see him for the second time to say I would not be able to complete the course. “Mr. Pfi tzer,” he said in his quaint manner, “You’re going to have to face these ques- tions at some point, you know.” And he was right, of course. Popular History and the Literary Marketplace, 1840–1920 is my effort to offer answers to these important matters and to fulfi ll my unmet obligations to Professor Clive. Further inspiration for this book derived from recent trends in historiog- raphy over the last two decades. Like many graduate students in the 1980s interested in the literary underpinnings of historical works, I found my way eventually to Hayden White, who challenged me to recognize the “deep structure of the historical imagination” in dominant linguistic forms. White’s “metahistorical approach” led me to works by Robert J. Berkhofer Jr., David Harlan, and Gertrude Himmelfarb, a very diverse group of scholars, to be sure, who elaborated on or took issue with White’s controlling ideas about the liter- ary turn in historical writing in the nineteenth and twentieth centuries. Their collective writings caused me to refl ect more deeply on the narrative structure of history. In reading their works I was compelled to consider explicitly the role of memory in the preservation of history as well as the mechanisms by
BBook-pfitzer.indbook-pfitzer.indb xixi 112/3/20072/3/2007 12:58:1412:58:14 PMPM which we construct narratives about the past and the standards by which we determine what constitutes historical truth. I also came under the infl uence of scholars interested in the history of the book, Michael Winship, in particular, who elaborated in meaningful ways the power of texts to shape cultural mean- ing. Finally, I was affected profoundly in my thinking by scholars and former mentors David Donald, Alan Brinkley, Charlie Bassett, and Richard Moss, all of whom have been productive teachers and scholars of things historical. From the late 1980s to the present, I have had the benefi t of the wisdom of my Skid- more College colleagues in American studies, Mary Lynn, Joanna Zangrando, Dan Nathan, Joshua Woodfork, Richard Kim, Janet Casey, and Nancy Otrem- biak, who advised me in various capacities with respect to this book and other matters of importance to the profession while I was writing it. Thank you also to my friends David Baum, Neil Jumonville, and Gordon Hylton, who have taken time over the years to discuss this project with me during lengthy phone conversations, between pitches at baseball and softball tournaments, and dur- ing substitutions at noontime basketball games. In completing my work, I benefi ted from the helpful advice of members of several professional organizations who were generous enough to comment on my “popular history” presentations, including those from the Great Lakes Association of Colleges and Universities, the Mid-Atlantic Popular Culture Association, the American Historical Association, and the American Studies Association. Deans Chuck Joseph, Muriel Poston, and Mark Hofmann and members of the Faculty Development Committee at Skidmore College pro- vided various travel stipends and a Major Projects Completion Grant for two research trips to the Huntington Library in San Marino, California. I have made extensive use of the personal papers of popular historians, publishers, book agents, and readers scattered across the country as well. Some of these materi- als are housed in substantial archival collections, such as the Columbia Uni- versity Libraries, the New York Public Library, the Pierpont Morgan Library, the Olin Library at Cornell University, the Historical Society of Pennsylvania, the Bancroft Library at the University of California at Berkeley, the Princeton University Archives, the Harvard University Archives, and the American An- tiquarian Society. Others are in more specialized collections associated with the Western Association of Writers at the Indiana State Library, the Indiana State Historical Society, the Lilly Library at Indiana University, and DePauw University. Still others are available only to those with an explorer’s sense of intellectual adventure, such as the back issues of Publishers’ Weekly that I dis- covered in a dimly lit closet on the second fl oor of the reading room at the Huntington Library. I wish to thank the staffs of all these institutions (big and small) as well as others listed in the bibliography for their aid in research and xii } Acknowledgments
BBook-pfitzer.indbook-pfitzer.indb xiixii 112/3/20072/3/2007 12:58:1412:58:14 PMPM for permission to cite sources in their collections. Thanks as well to editors Paul Wright and Clark Dougan, director Bruce Wilcox, managing editor Carol Betsch, and other members of the hardworking staff of the University of Mas- sachusetts Press who have done so much to advance an appreciation for the history of books. Many of the texts I analyze in Popular History and the Literary Marketplace as well as some of the materials I cite relative to book agents, readers, and re- viewers of popular histories were discovered through extensive Internet and eBay searches. During the better part of the decade on which I was at work on this book, I amassed a small library of well-worn histories and complementary sources that have helped me to understand how these histories functioned in the literary marketplace. I found a “salesman’s dummy” used for subscription sales of Bryant’s Popular History of the United States and another for Ridpath’s Popular History of the United States. I located publicity brochures for Edward Ellis’s The People’s Standard History of the United States, complete with sam- ple illustrations and maps. I purchased publishers’ handbooks fi lled with use- ful instructions to book agents for selling volumes such as Edward Eggleston’s Household History of the United States. And I discovered an original brochure documenting the failed business ventures of the popular historian Julian Haw- thorne. Using various search engines on the Internet, I even managed to track down and interview relatives of the various nineteenth-century popular histo- rians I study in this book, most of whom were every bit as engaging and down- to-earth as their ancestors evidently were. The fact that I was able to purchase these popular histories, salesman’s dummies, and publicity brochures on eBay serves as a reminder that the fate of popular history as a genre is still very much conditioned by the circumstances of the marketplace. Part of the purpose of this book is to consider how the laws of supply and demand infl uenced our defi nition of what constituted the popular in nineteenth-century America and how those laws continue today to shape our perceptions of what is important to remember and celebrate in our heritage. Finally, I thank my wife, Mia, and members of my immediate and extended families (the Pfi tzers and the McCrossans) for sticking with me through the production of this book. It scares and saddens me a bit to think how often I may have shirked my daily responsibilities to them in my efforts to lose myself in these nineteenth-century texts. More than once my loved ones have had to shake me back to the present where history meets reality in startling and disruptive ways in the form of dishes to be done, lawns to be mowed, and mortgages to be paid. Here again, however, there is a neat consistency between the kinds of distractions the writers of these popular histories experienced in producing their works and those that contemporary historiographers, such Acknowledgments { xiii
BBook-pfitzer.indbook-pfitzer.indb xiiixiii 112/3/20072/3/2007 12:58:1412:58:14 PMPM as myself, face in writing about them. Popular historians of the nineteenth century often lamented the fact that they were too distracted by the press of daily concerns to give themselves over completely to the past, and so it has been with me. But some things in the present are more precious than those in the past and remind us of the dangers of our escapist fantasies. That is why, most of all, I want to thank my son and daughter, Michael and Sally, who grew up with this book. Memories of their fading childhoods, which I associate so closely with the production of this work, have increased my appreciation for the importance of history as a device for preserving impressions of what we cannot have back. Michael and Sally are now at colleges in Boston themselves, taking courses from professors who, like John Clive, are challenging them to think about their place in the world, past, present, and future. I look forward to seeing what questions they, too, “are going to have to face” in the years ahead and how they will respond.This work is dedicated with love to them.
xiv } Acknowledgments
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Popular History
and the Literary
Marketplace
BBook-pfitzer.indbook-pfitzer.indb xvxv 112/3/20072/3/2007 12:58:1412:58:14 PMPM BBook-pfitzer.indbook-pfitzer.indb xvixvi 112/3/20072/3/2007 12:58:1412:58:14 PMPM ......
Introduction “Whatever Popularizes Vulgarizes” Defining Popular History
In the summer of 1908, fi fteen-year-old Huey Long went door-to- door in the parishes of central Louisiana selling books on consignment for a Texas book dealer. Long, who later bragged to his high school friends that he could “sell anything on earth to anybody,” made a decent living that summer peddling a stock of volumes ranging from “trashy books to the fi nest literary and scholarly works.” One can picture young Huey Long as an ambitious ju- nior book vendor, cultivating the arts of sweet persuasion, shameless cajoling and relentless pursuit that would become the trademarks of his later career as a politician. A favorite tactic of his was to memorize and quote verbatim lengthy passages from works such as Ridpath’s three-volume “popular” His- tory of the World (1885) as a way of startling and impressing customers with his striking ability “to photograph whole pages in his mind.”1 Noting that Ridpath’s trilogy “stressed the role of powerful leaders” in world history, Wil- liam Leuchtenburg has argued that this mental exercise provided Huey with models of “unadorned power” on which he relied so heavily later in life.2 As the biographer T. Harry Williams has added, Long knew that “an audacious action” of this sort “could shock people into a state where they could be ma- nipulated.” Huey was “challenged by the possible resistance of buyers” and the “feeling of power” he experienced when he overcame it.3 Long’s success as a book peddler suggests the impact popular historical literature had on certain kinds of readers. The novelist Thomas Wolfe, born in 1900, was among those affected as a young boy by Ridpath’s popular his- tories. In his autobiographical work, Look Homeward Angel, Wolfe explained the powerful visual and emotional impact of the volumes on his alter ego, Eu- gene Gant. Gant enjoyed nothing better than sitting by the hearth, “spitting clean and powerful spurts of tobacco-juice over his son’s head into the hissing fi re,” and “poring insatiably over great volumes in the bookcase, exulting in the musty odor of the leaves, and in the pungent smell of their hot hides.” The books he enjoyed most were “three huge calf-skin volumes called Ridpath’s History of the World,” wrote Wolfe, in whose pages “the past unrolled . . . in separate and enormous visions.” The volumes were “illustrated with hundreds
BBook-pfitzer.indbook-pfitzer.indb 1 112/3/20072/3/2007 12:58:1512:58:15 PMPM Advertisement for John C. Ridpath’s History of the World.
BBook-pfitzer.indbook-pfitzer.indb 2 112/3/20072/3/2007 12:58:1512:58:15 PMPM of drawings, engravings, wood-cuts” that were so narrative in their storytelling elements that they allowed Gant, even as a child, to follow “the progression of the centuries pictorially before he could read.” The images of battle “de- lighted him most of all,” and his “brain swarmed” with visions of “unend- ing legends” built “upon the pictures of kings of Egypt, charioted swiftly by soaring horses.” Something “infi nitely old and recollective seemed to awaken in him as he looked on fabulous monsters, the twined beards and huge beast- bodies of Assyrian kings, the walls of Babylon,” Wolfe noted.4 Ridpath had an even more persistent hold on Huey Long’s historical imagination. Years after he was done selling books, Long continued to quote Ridpath’s History of the World, as he did in the 1930s during one memorable speech on the fl oor of the Senate in making the case for his “Share Our Wealth” program.5 Almost fi fty years after it fi rst had been crafted, Long, at least, felt that Ridpath’s historical prose still had relevance. What types of books were these “popular” texts such as Ridpath’s His- tory of the World, and what did their large sales suggest about the ways in which Americans like Huey Long and Thomas Wolfe absorbed lessons from the past? To answer these two questions, which is the central purpose of this book, we must consider these popular histories both as material and as cul- tural artifacts. First, the material. Reduced to their simplest components, these volumes were works of popular literature every aspect of which was designed to increase sales among readers. Their wide infl uence began with aggressive prepublica- tion advertising campaigns of publishers intended to attract readers to widely circulating books in a new mass-market economy with vast implications for historical literacy and learning in America. From the point of view of publish- ers, the key to success in this literary marketplace was to witness economies of scale that came from selling huge numbers of works at small profi t. The strat- egy of publishing houses, therefore, was the relatively simple one of reducing profi t margins on the sale of inexpensive books in hopes of expanding mar- ket share among a group of new and avid readers. Book agents such as Huey Long understood that the way to achieve distribution runs of the magnitude necessary to realize profi ts in the popular book market was to convince read- ers that they could not be without such works. The target audience was the growing American middle class. Benson J. Lossing, a historian who produced popular histories that competed well with those of Ridpath in the literary mar- ketplace, declared that he wanted to make history “accessible to our whole population” by producing inexpensive books that would aid in the effort “to scatter the seeds of knowledge” to “those in the humbler walks of society” whose “adventitious circumstances” denied them access “to the full granary Defi ning Popular History { 3
BBook-pfitzer.indbook-pfitzer.indb 3 112/3/20072/3/2007 12:58:1512:58:15 PMPM of information, where the wealthy are fi lled.”6 Even the pedantic William H. Prescott reminded himself in a private journal entry to “aim at wide rather than deep views, at a popular, rather than an erudite compilation, avoiding intricate research, particularly in antiquities, and particularly too on topics relating to constitutions of Governments, or economy.”7 The results were dramatic. As Paul Gutjahr notes, “[p]ublishers at the turn of the nineteenth century rarely produced print runs over two thousand copies,” but “by mid-century, Ameri- can publishing had so radically changed that editions of 30,000, 75,000, even 100,000 copies were common.”8 As a way of increasing product recognition, publishers also alerted would- be readers to the fact that only the most recognized writers with established literary reputations had been chosen to produce popular volumes. Houses such as Scribner’s, Appleton’s, and Collier’s sought out only those authors whose names were familiar enough to readers to sell books. These writers rarely had formal training as historians; in most cases, in fact, they were poets and novelists who were well known to general American readers, including the novelists Washington Irving, James Fenimore Cooper, and George Lip- pard, the poet-journalist William Cullen Bryant, the Indiana “poet-historian” John Clark Ridpath, the local color and regional author Edward Eggleston, the dime novelist Edward S. Ellis, and the realist novelist Julian Hawthorne (son of Nathaniel Hawthorne). Privileging narration and an effusive literary style over dispassionate prose, these writers possessed rhetorical gifts that were valued by many middle-class readers who viewed fi ction and history as inextricably linked. In each case, the favorite literary conventions of these writ- ers with respect to character development, narrative description, tone, point of view, rules of evidence, tense, and plot transferred to their historical prose with an ease that suggested the degree to which they collectively viewed his- tory as literary art. Publishing fi rms advertised the popular histories of these artists as literary accomplishments and acted on the assumption (a correct one as it turned out) that works of history that were poorly written, no matter how thoroughly researched and soundly argued, could not sell enough copies to make them viable economically. The titles of these popular books were important literary markers by which publishers provided readers with useful clues as to their editorial intentions. The histories that “hawkers” such as Long peddled had descriptive headings that fell into two related categories: those that emphasized the domesticity and collective identities of the “people” in their titles, such Eggleston’s The House- hold History of the United States and Its People and Ridpath’s The People’s History of the United States; and those that appealed to the masses of common Americans through use of the descriptive term “popular,” such as Bryant’s or 4 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 4 112/3/20072/3/2007 12:58:1512:58:15 PMPM Ridpath’s Popular History of the United States. Sellers of popular books in the former category presumed that the American home was the logical starting place for their mass readership campaign, which explains why their door-to- door subscription and consignment techniques worked so well. As George Callcott has suggested, “Historians liked to say that history should be in every home, a hearthside companion for the family.”9 Publishers of popular histories in the latter category hoped their works would be “popular” in the sense we understand that term today—that is, well-liked and well-supported in the mar- ketplace. However, they also conceived of “popular” in the French sense of the term populaire—that is, as something produced for the benefi t of “le peuple.”10 Such usages had obvious nationalizing implications as well. In the Popular History of France from the Earliest Times (1869), Francois Guizot encouraged a sense of cultural democratization among the French by demonstrating to the educated and working classes that they shared a distinct culture of nationalis- tic values. He also informed readers that he intended to trace those infl uences which affected most profoundly the daily experiences of French commoners and would do so in such a way as to make them understandable to their grand- children. Infl uenced by French realist novelists, popularizers of history after Guizot sought to delineate the ordinary life of ordinary people and to study that which was habitual in the culture.11 Prefaces and forwards were also opportunities for publishers of popular histories to make their ideological commitments to “the people” clear. Mason Weems, author of a much-celebrated biography of George Washington, was said to be a “writer of the highest order of popularity” because, from the very introductions to his works, he indicated that he desired to capture the imagina- tions of the American people, “to catch their ear” and to say “exactly what they wanted to hear.”12 Similarly, Joel and Esther Steele in Barnes’ Popular History of the United States (1875) announced that their volume was not intended for antiquarians, students, or scholars merely but for the “general reading public” who needed guidance in the ways of patriotism and citizenship. They believed that a noteworthy “popular history” must produce a “truer reverence for the past, a purer patriotism for the present and a more hopeful outlook for the future.”13 Marketers were especially adept at promoting the patriotic benefi ts of popular texts that embraced a spirit of democratic, middle-class sentimen- tality.14 Expansion of the market encouraged those active in the book trade to believe that they were serving patriotic purposes by satisfying democratic appetites, while booksellers did what they could to convince customers that the consumption of popular histories was a political act of great signifi cance for national progress. “History could impart its delights ‘only when read by adequate numbers,’ ” noted one astute observer of the scene, while another Defi ning Popular History { 5
BBook-pfitzer.indbook-pfitzer.indb 5 112/3/20072/3/2007 12:58:1512:58:15 PMPM added: “If the past provided entertainment for ‘the few,’ then it was a service to extend it also to ‘the general reader.’ ”15 If appeal to good writing, patriotism, domesticity, and middle-class sensi- bilities proved insuffi cient to convince would-be customers to open up their pocketbooks to purchase these histories, traveling book salesmen could rely on sensational packaging to charm the reluctant into purchases. Despite old cautions against judging books by their covers, potential buyers were often eas- ily distracted by the outward appearances of popular books, which, like the agents such as Huey Long who sold them, were ingratiating and somewhat out- rageous in style, folksy and hypnotic in rhetorical manner, and unforgettable in terms of visual packaging. As Thomas Wolfe’s description of the visual impact of Ridpath’s History of the World implies, popular histories were easy to spot in their day because they were characterized by certain physical elements re- lated to ease of transport and circulation. They were printed on lightweight and cheap paper and usually sold by subscription in unbound segments or “parts”; sometimes they were republished later in sturdier, cloth formats. The quality of the inks used in many of the original editions was substandard as well, although the texts were embellished frequently with lavish and eye- catching illustrations, while their covers were embossed in accordance with the best tra- ditions of pictorial book design.16 Color was a particular selling point after the 1870s, as publishers used three- and four-pigment chromolithography to adorn their popular texts. These ornamented books became objects and “works of art” to be collected, part of the intellectual bric-a-brac of the nineteenth century that middle-class Americans displayed on their coffee tables and in their parlors as ways of demonstrating their learnedness. So lavish were some of the covers of these popular books that their marketers came to believe that the cosmetic components of bookmaking were the most essential to a literary work’s success, even more important, perhaps, than the quality of the story they embellished. Mason Weems (who sold books before he turned popular author) argued that the key to promoting a popular biography of even so popular a fi gure as George Washington was to have “regiments upon regiments in red and gold to fl ash around.” Worry not about the quality of the writing, he counseled, since “[t]he 17 name—the noise—the Eclate is EVERYTHING.” Second, with regard to popular books as cultural artifacts, these works were highly signifi cant for the manner in which they affected the ways Americans absorbed lessons from the past. For one thing, they infl uenced the very chan- nels of communication through which average citizens gained access to his- tory. Prior to the revolution in print culture that encouraged the production of such popular works, history was preserved primarily in artifact collections and in source documents housed in athenaeums, archives, and local historical 6 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 6 112/3/20072/3/2007 12:58:1512:58:15 PMPM societies to which few had access. Many people “heard” local history based on these materials as recounted in commemorative orations by ancient town fathers, but only a select group of highly educated patrons “read” the past as presented in complex, multivolume works by patrician historians such as Francis Parkman, George Bancroft, and John Lothrop Motley.18 “Popular his- tory” books of the mid-nineteenth century were different from these earlier antiquarian efforts, however, in that their circulation-minded authors and pub- lishers geared them toward a much wider reading public in hopes of giving more Americans access to historical resources and insights and of profi ting from them. Sales fi gures tell the story of a cottage industry that exploded after the Civil War.19 Some popular texts, such as Mary Howitt’s Popular History of the United States of America (1860), sold tens of thousands of copies dur- ing a short production life (one year), while others, such as Hamilton Mabie’s Popular History of the United States (1897), sold slowly but steadily in multiple editions over three decades.20 Jack Carter Thompson has made an exhaustive study of the number of times publishers of histories reissued their books in the nineteenth century and has identifi ed dozens of historical works that qualifi ed as “popular” in terms of book sales.21 The proliferation of such works speaks to the commodifi cation of literary and historical culture that occurred as a re- sult of mass production, since readers demonstrated their increasing historical appetites by choosing to purchase and “own” books in impressive numbers.22 These popular works also introduced new literary strategies for treating the past. Despite the distinctions that marked the individual styles of the novelists and poets who wrote these histories (and these were signifi cant at times), all popularizers faced similar challenges with respect to how to tell the story of the past. They confronted diffi cult questions, such as: What is our relationship to the past, and how should we narrate it? Is it possible to write a spirited narrative account of American history without allowing the storytelling function of narra- tive to distort the facts of the American past? Not surprisingly, the responses of popularizers to these questions were conditioned by their literary preferences and choices. Form and function were inextricably linked in such works, and history seemed to derive its meaning as much from the form of the narrative conventions that popularizors employed as from the past itself.23 Consequently these popular histories suggest a good deal about the intellectual constructs used by nineteenth-century Americans to organize and fi lter historical experi- ence. One of the important goals of Popular History and the Literary Market- place is to consider what these forms indicate about the specifi c uses of historical evidence made by popularizers of history like Irving, Lippard, Bryant, Ridpath, Eggleston, Ellis, and Hawthorne and to understand the implications of those uses for popular histories as historical artifacts and cultural agents. Defi ning Popular History { 7
BBook-pfitzer.indbook-pfitzer.indb 7 112/3/20072/3/2007 12:58:1512:58:15 PMPM The competitive conditions of the literary marketplace were crucial forces in the shaping of responses to these philosophical queries as well. In considering the intellectual underpinnings of such popular works, therefore, I have paid special attention to their production histories, focusing not only on the literary intentions and choices of the writers but also on the roles of publishers, editors, and coauthors. The diverse reading habits of the purchasers of these works and the refl ections of reviewers also conditioned numerous aspects of production. Another purpose of this study, then, is to refl ect meaningfully on how rival nar- ratives of the past did battle with one another for the attentions of readers in the late nineteenth century and to consider what those battles reveal about chang- ing cultural priorities. I have tried to demonstrate how each writer’s literary and philosophical choices concerning narration and historical explanation offered readers a range of competing “imagined histories” from which to pick.24 In its purest sense, then, Popular History and the Literary Marketplace is a chapter in the “history of the book,” contributing to an appreciation of the ways that the production, dissemination, and reception of texts advance cultural agendas.25 These popular histories also suggest important things about the appetites of American readers in the nineteenth century, although precisely what they reveal about reader response is often diffi cult to determine with precision. As scholars of book history will attest, the most diffi cult aspect of measuring the impact of works in the popular book market is in evaluating why and how readers read. There is a substantial review literature available in newspapers and periodicals that gives us a sense of how experienced critics of literature responded to these texts. But what of the thousands of common readers who purchased them? We know very little about these consumers beyond what an- ecdotal evidence in the form of book agents’ letters or subscription lists sug- gests. There is also no way to measure adequately whether the category “books purchased” is synonymous with that of “books read.” Popular histories were collected and displayed in the manner of coffee-table publications today, but they may not have been read thoroughly or at all by those who purchased them and hence may not have infl uenced the popular imagination to the degree that large sales fi gures would imply. And what of books that were purchased by one owner but circulated among many readers, as with a library copy or books for a reading club? Clearly the category “total sales” of a book is not an adequate standard of measure for determining reading preferences. Despite the best ef- forts of receptivity theorists, it is still diffi cult to ascertain how and why people read and nearly impossible to construct a defi nition of popular history based solely on demand for books as refl ected in sales or circulation. Concerning the receptivity of popular texts in the culture at large, we do know that, while these books sold well, they were not universally liked. Almost 8 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 8 112/3/20072/3/2007 12:58:1512:58:15 PMPM from the inception of the genre, in fact, scholars took issue with the fact that many popular histories were too literary and polemical in conception. Many of these critics associated popular history with a particular style of loose or undis- ciplined writing, and they resented the literary concessions popularizers made to readers which seemed to compromise the integrity of their texts. There is no question that popularizers cut corners. Eschewing footnotes and biblio- graphic materials that they imagined would clog up a narrative, producers of popular history emphasized the storytelling functions of history, highlighting character development and plot structure over the delineation of impersonal processes. The storylines within these histories were almost always descriptive rather than analytical, conforming to linguistic and grammatical tendencies implicit in Western storytelling. Their authors often employed rhetorical de- vices intended to give readers the illusion of participation in historical events. Popularizing in this sense meant reducing history to a moral drama through the use of various literary devices such as second-person narration or the pres- ent tense to refl ect on “our personal destiny, our ambition, our moral worth.”26 From the 1880s on, scholars objected with increasing rancor to the “ ‘intrusive’ authorial presence, the explicit moralizing, and overt partisanship” of these works and labeled them “popular” as a way of condemning their “ideological bias and the use of history for purposes of indoctrination.”27 They came to believe, in short, that “whatever popularizes vulgarizes.”28 Critics of popular history were among those who gathered at the fi rst meet- ing of American Historical Association (AHA) in Saratoga Springs, New York, in 1884, where scholars began to develop rigid codes of practice for the pursuit of “professional” historical work. These historians gradually came to view the conspicuously rhetorical quality of much writing in the fi eld of popular history as “something that concealed as much as it revealed” about the “truth” of his- tory. “When science as the preferred foundation for truthfulness became the model of scholarly discourse,” Robert Berkhofer Jr. has noted of this outlook on the part of AHA members, the word rhetoric “took on its modern meaning of superfl uous or meretricious verbiage.”29 The centrality of literary concerns to the study of history was challenged within the profession by scholars who advanced radically different defi nitions of historical evidence and interpreta- tion. They sought to protect history from the vagaries of literature, and, once having done so, they guarded religiously against the “revival of narrative,” fear- ing (as David Harlan remarked of a later period) that literature might return to history, “unfurling her circus silks of metaphor and allegory, misprision and aporia, trace and sign, demanding that historians accept her mocking pres- ence right at the heart of what they . . . insisted was their own autonomous and truly scientifi c discipline.”30 The process by which popular rhetorical texts Defi ning Popular History { 9
BBook-pfitzer.indbook-pfitzer.indb 9 112/3/20072/3/2007 12:58:1612:58:16 PMPM lost their place of prominence to those of scholars within the “profession” of history refl ects important shifts in the intellectual climate in America at the turn of the twentieth century and is an important part of this study as well. Another of my goals here is to evaluate what the loss in popularity of popu- lar histories implied for the discipline of history at the end of the nineteenth century. Historians are often interested primarily in the rise of intellectual movements, and I am no exception insofar as this book is concerned with the emergence of popular history at midcentury as a dominant strategy for under- standing and disseminating information about the past. In Chapter 1, in fact, I describe the rapid emergence of the genre of popular history during the 1840s and demonstrate how promoters of popular works, such as Evert A. Duyck- inck, used idealistic intellectual arguments to establish the place of literature and poetry in the historical imagination. I concentrate especially on the infl u- ence of widely circulating popular texts, especially those that emphasized the connections among fi ction, romance, and history, such as the works of William Gilmore Simms, Washington Irving, George Lippard, and John Frost. I am also intrigued, however, by the unraveling of the genre of popular history in the late nineteenth century and by what its “fall from grace” suggests about chang- ing cultural priorities in those decades. In this regard I share much in common with those historians who believe that intellectual history is richest when it deals with periods of transition and decline; that is, when it studies how major controlling imperatives are challenged, weakened, and then abandoned over time. Even as I describe the triumphant emergence of popular history as a genre in the early chapters of this book, then, I simultaneously prepare the ground for its decline. Each of the case studies I present in subsequent chap- ters concentrates on how popular historians dealt with formidable attacks on their historical productions by professional historians and others. As the title of the conclusion to this book implies, I am interested in knowing why popular history became unpopular, and each chapter corresponds with specifi c meth- odological challenges that popularizers faced in constructing, promoting, and defending their narratives. Chapters 2 through 6 relate in some way to the epistemological crisis that historians experienced at the turn of the century as they experimented with new narrative strategies in the wake of the modernist critique of nineteenth- century romantic traditions. Central to each of the popularizers whose works are de- scribed here was the question: “Can we really know what happened in the past, and, if so, how can we best tell its story?” Chapter 2, for instance, explores a compromise solution to these challenges reached by the poet-journalist, Wil- liam Cullen Bryant and his former colleague at the New York Tribune, Sydney Howard Gay, who produced a four-volume popular history for Scribner’s in 10 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 1010 112/3/20072/3/2007 12:58:1612:58:16 PMPM the 1870s and early 1880s. The production history of Bryant’s Popular History of the United States was marked by moments of obvious contention as each au- thor attempted to stamp the popular history with his own literary style. Bryant’s poetic voice often confl icted directly with Gay’s more scientifi c perspective on the past. At issue was the degree to which popular history should challenge or tinker with the accepted mythologies of the people. Bryant and Gay were able to reconcile their differences eventually and in ways that suggest the value of negotiated history, but, despite these compromises, the coauthors could not satisfy their publisher’s desire for a seamless production based on consistent strategies of presentation. Indeed, Scribner worried aloud about the commer- cial implications of a work that vacillated so wildly between the theatrical senti- mentality of Bryant and the dispassionate prose of Gay. In the publisher’s mind, their curious hybrid work raised as many practical and methodological ques- tions about popular history as it answered, including: Does narrativity require ordering strategies that by defi nition corrupt the historical record? and Is there such a thing as a “poetics” of history? Gay was a believer in the inscrutability of facts and argued that a direct correspondence between the past and the study of the past could be achieved, while Bryant was an epistemological skeptic who was inclined to view history as a branch of imaginative literature. In Chapter 3, I extend the discussion of these methodological themes by tracing the popular works of poet-historian John Clark Ridpath and his ef- forts to transcend the dichotomies implicit in the subjective/objective duality of Bryant and Gay by recourse to “metahistorical” generalizations or covering laws that operated through history. Ridpath, one of the fi rst college professors of history in the country, left the academy in the 1880s to write for the popular book market, where he felt he could indulge his poetic, philosophical impulses more freely. Heavily infl uenced by the Western Association of Writers of which he was a founding member, and in particular by the poet and fellow Hoosier James Whitcomb Riley, Ridpath became interested in the “subjective agencies of the human story,” emphasizing “the actors in the human drama as distin- guished from the acts” of history. Wrestling with the question of whether his- torical meaning inheres in facts or in universal laws derived from facts, Ridpath tried to identify subjective processes that underlay the objective substance of the past. In so doing, he was attacked by former colleagues who “dreaded an entangling alliance with philosophy” and who rejected teleological systems as the bedrock of history.31 Though Ridpath claimed that facts were prior to inter- pretation, some believed that his metahistorical preferences were just mythic overlays designed to distort the historical record by promoting pet theories of causation. Charged with reductionism, Ridpath responded that history as a discipline was meaningless unless its practitioners made some efforts to reduce Defi ning Popular History { 11
BBook-pfitzer.indbook-pfitzer.indb 1111 112/3/20072/3/2007 12:58:1612:58:16 PMPM the complexities of the past by reference to established philosophical prin- ciples of selection. In this chapter I refl ect on questions that haunted popular- izers such as Ridpath in light of these accusations and counter-accusations, including: Did the emergence of a modern sensibility, with its implicit doubts about the stability of universal structuring laws, mean an end to the relevance of history? Was there any order implicit in the past; was there even a past that could be verifi ed from an ontological point of view? In Chapter 4, I suggest that by the turn of the twentieth century, universal laws such as those Ridpath advocated had been discredited and had given way to a general skepticism about the place of grand abstractions in history. Modernism, with its rejection of orderly intellectual systems, encouraged popular historians to study not teleological causes but random processes that revealed the “total experience” of American life at particular cultural moments without reference to reductionist schemes. Popular historians such as Hoo- sier novelist Edward Eggleston, for instance, aspired to treat the “inner life” of human beings at specifi c moments of time in the comprehensive manner of realists. Having established himself in the 1870s as a local colorist and as a realist novelist, Eggleston startled his friends with the announcement in the 1880s that he would abandon literary “causes” in pursuit of what he called “New” History, the study of the “commonplace actualities of early American history” central to “common folk.” A precursor to the “Social History” move- ment of the early twentieth century, Eggleston’s New History combined the popularizer’s desire to reach wide audiences through broad, generalizing as- sertions about the past with the professional’s interest in the minute details of everyday life in America. Eggleston structured history not according to some chronological or sequential narrative of events but as an internal, psychologi- cal drama underscoring the nonlinear sensibilities of the modernist era. The problem with such a totalizing approach—one in which the popular historian tried to tell “the past everything”—was that in lieu of the principles of selec- tion implicit in a teleological treatment of the past, there was no reliable way to prioritize what was important and what was not important in the historical record. Eggleston’s most popular history, the Household History of the United States and Its People (1889), raised philosophical questions about historical relativism, about the proper scope and ambition of history, and about the ap- propriate public audiences for popular literature. Eggleston eventually became president of the American Historical Association, an affi liation that signaled his commitment to professional standards but also caused him to question the extent of his infl uence on the general American reading public. Eggleston found it diffi cult to complete even a small portion of the multivolume popu- lar history he envisioned because he could not shake free from the relativism 12 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 1212 112/3/20072/3/2007 12:58:1612:58:16 PMPM implicit in his training as a realist novelist who overvalued the multiplicity of meanings inherent in the past to the exclusion of singular truths. In Chapter 5, I consider how these relativistic dilemmas infl uenced the strange odyssey that was the career of Edward S. Ellis, who transformed him- self with revealing ease from one of America’s most well known writers of fi c- tion to one of its most prolifi c popular historians. As the author of hundreds of dime novels, including the best-selling Seth Jones, Ellis had a reputation for melodrama, sensationalism, and theatricality and was an unlikely candidate for writing history in an age when verisimilitude and objectivity were highly valued. He was accused by critics of corrupting the moral development of young readers through an excess of interest in sensational themes and of being a historian who “invents details” or “seizes upon the unimportant ones” in an effort to enliven the record of the past.32 For his part, Ellis claimed that his spir- ited narratives were based on a reality “no less thrilling than the unreal” and on facts “no less marvelous than fi ction”; but professional scholars were uncon- vinced, fi nding in his popular histories “monstrously absurd exaggerations” based on “utterly false and debasing ideas of life.”33 He discovered a recep- tive audience, however, for popular histories that fl attered readers by focusing on contemporary circumstances above those of the distant past. Ellis’s most popular history, The People’s Standard History of the United States (1899), re- fl ected the impulsive showmanship of his dime novels and a good deal of the infl ated nationalistic rhetoric of bygone eras as well, but it mainly concentrated on contemporary late nineteenth-century affairs and suggested the degree to which success in the literary marketplace required concessions to the present- mindedness of readers. Ellis also experimented openly with the concept of eternal time in ways that disturbed professionals for what it implied about the looseness of temporal schemes in popular historical narratives. Ellis was accused of approaching the past almost exclusively from the delimiting per- spective of contemporary dilemmas and concerns, thereby placing most of the human past outside the scope of what Anne McClintock has called panoptic time and anachronistic space.34 His widely circulating popular works beg the question: Is history inevitably an artifi cial construction when it is based on present concerns as extrapolated back onto the past? In Chapter 6, I consider how Julian Hawthorne, son of Nathaniel and a novelist in his own right, tried to balance some of the philosophical concerns with which all these popularizers were dealing. Ever in the shadow of his more famous father, Julian Hawthorne wrestled throughout his life to reconcile the “world of matter” with the “world of spirit” treated so sensitively in the fi ction of his parent. The author of dozens of little-noticed realist novels, he turned from literature to journalism and fi nally to history, where he made his fi rst real Defi ning Popular History { 13
BBook-pfitzer.indbook-pfitzer.indb 1313 112/3/20072/3/2007 12:58:1612:58:16 PMPM mark with the publication of Hawthorne’s United States (1899). This work demonstrated just how idiosyncratic and whimsical popular history could be. Eschewing the “hackneyed” things “told in history books,” Hawthorne wrote with a self-righteous moral tone, fi lling the pages of his popular history with highly personalized “philosophical speculations on the nature of man, on human destiny and free will” that he hoped would appeal to average readers in search of “spiritual guidance.” In the end, he did not succeed. Troubled by fi nancial obligations throughout his career, Hawthorne exploited the one marketable commodity he had, his family name, by taking on historical hack- work as an additional source of income and incurring the wrath of professional critics who equated his efforts to reach mass audiences with crude pandering. The rank air of crass materialism clouded his reputation as it did that of the entire fi eld of popular history. Professionals came to view the commodifi cation of culture to which Hawthorne contributed as a sign of the corruption in the popular book market and as an indictment of the culture of mass production that had spawned it. The chapter ends with the sad story of Hawthorne’s im- prisonment for mail fraud and the downward spiral of his career in a manner symbolic of the general fall from grace of the fi eld of popular history. The conclusion makes connections among all of the popularizers studied in Popular History and the Literary Marketplace, reminding readers of the complexity of the relationships that existed among writers, editors, publish- ers, book agents, and reviewers in the literary world they mutually inhabited. It recalls for readers the common problems and challenges novelists-turned- popular historians faced and the gradual eroding over time of the reputation of popular history as a genre. The successful campaign of scholars to establish evidentiary standards within the profession and to substitute an appreciation of cold, raw facts and evaluative rigor for the cult of “narrative, narrative, nar- rative” was responsible for some of these changes. Sean Wilentz has noted that the “decline of popular history” was conditioned as well by a recognition on the part of readers of history that they must “analyze and act” in the tem- per of “critical analysis” rather than merely “observe and enjoy” in the spirit of “sentimental appreciation.”35 To be sure, popular history as a genre never vanished, as I demonstrate in the concluding sections of this book. If popu- lar history is understood broadly to include general historical narratives on a variety of topics produced by nonacademics for primarily lay audiences, then certainly we must acknowledge that it persisted well into the twentieth century and lives on in mutated form even today. Allan Nevins, Barbara Tuchman, and David McCullough might all qualify as latter-day popular historians by this defi nition. Defenders of the genre abound at present, arguing that indictments of popular historians by professionals constitute nothing more than “typical 14 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 1414 112/3/20072/3/2007 12:58:1612:58:16 PMPM ivory-tower hand wringing that underscore[s] the academy’s infl exible attrac- tion to narrow scholarly questions and complete tin ear for the larger market of readers.”36 That said, in the conclusion I also assert that popular history enjoys nothing like the popularity it had in its heyday in the late nineteenth century. Popular History and the Literary Marketplace attempts to explain why. While I do not pretend to have answered defi nitively all of the philosophi- cal questions that I identify as central to the disagreements between popular- izers and professionals regarding the proper type and direction of history, I have tried to ground my discussion of these otherwise airy concerns in the concrete details of specifi c literary productions by real historians working out the implications of debate over methodology in practical contexts. There have been a number of important efforts by historiographers to treat the complex ontological and epistemological questions associated with the professional- ization of history (see, for instance, the excellent works of Higham, Novick, Harlan, Berkhofer, and others on whom I rely extensively here), but most of these discussions occur on an elevated theoretical plane; few are anchored in the day-to-day practical business of writing and publishing as experienced at all levels of the production history of popular books. I am interested in the practical challenges that popularizers faced in trying to translate their literary and poetic skills to the historical enterprise. How did the experience of writ- ing novels condition Eggleston, Ellis, or Hawthorne to refl ect on history in narrative forms? How did the meter and structure of poetry contribute to the pace of histories produced by Bryant and Ridpath? And what techniques did book agents use to convince readers of the necessity of owning popular works produced in these ways? Since the literary marketplace was the testing ground for the working out of the practical implications of the philosophical questions outlined above, I have focused especially on what Alice Fahs calls the “constel- lation of cultural and economic practices that shaped publishing,” including, “[w]here and how books were actually produced and distributed, the conven- tions understood to govern their production, the perceived demands of the market, the intentions of authors, [and] the reception of texts by readers.”37 Finally, in addition to telling the stories of the production of these popular histories from the ground up, I have tried to take popularizers more seriously than have some historiographers whose tendency has been to dismiss popular works out-of-hand as the shallow, commercial by-products of a feckless age of mass production. I acknowledge the sometimes comic misrepresentations and errors associated with these quickly produced volumes, but I also recog- nize the almost certain genius evidenced by popular authors able to condense and make comprehensible to vast audiences of readers large segments of the national past in accessible forms. In the conclusion I argue that scholars have Defi ning Popular History { 15
BBook-pfitzer.indbook-pfitzer.indb 1515 112/3/20072/3/2007 12:58:1612:58:16 PMPM been too quick to assume that popular books structured along novelistic or poetic lines and committed to constructivist or narrative techniques rather than the cult of objectivity are not worthy of study as historical artifacts. As I argue along with Beard and Novick, the presumption of the existence of an “objective” past by scholars has been at best a “noble dream” and at worst a distracting delusion. Some historians still cling tenaciously to the idea that we can know the past defi nitively and with precise reference to “what actually happened.” Over the past two decades, however, the very concept of objectiv- ity as a heuristic device for structuring and evaluating past experience has been questioned. Given what some have argued recently about the value of narrative as a structural and evaluative principle for understanding the past, it may be time that we take more seriously these alternative popular histories dismissed as verbal fi ctions by scholars but embraced as meaningful narratives by the people. If, as James Wilkinson argues, history is but a “choice of fi ctions,” then popular historians ought to be seen as of a kind with professionals, and their popular works should command at least some of the attention of scholars for what they tell us about how the past is absorbed by average readers.38 I am aware of the irony that as a professional historian interested in res- urrecting popular histories, I employ the tools of scholarship (explanatory devices, footnotes, bibliographies, etc.) that were developed originally by aca- demics to condemn such “unworthy” texts. I also recognize the risks I run in “academizing” books that were intended for non-academic audiences. As I argue throughout, however, “popular” and “professional” are not necessarily mutually exclusive terms; nor do I think readers favor one approach to the past over another. Though I am a professional historian, I hope that readers will fi nd in my argument an appropriate compromise between appreciation for and criticism of popular rhetorical devices in history. If they do not, then I hope at least that they will come to appreciate why I might be simultaneously attracted to and skeptical of these popular histories. At the very least it seems worth asking why a popular work of the 1880s such as Ridpath’s History of the World had such a life beyond its own time, why it was powerful and resilient enough to have informed the complex worldviews of Thomas Wolfe and Huey Long in the 1920s and 1930s. Additionally, I hope readers who remain cynical about these texts will at least come to recognize their value for the age in which they were written. If nothing else, historians should contextualize these popular histories as a way of understanding why they were important to nineteenth-century readers. Lawrence Levine, a twentieth-century cultural historian accustomed to think- ing of Shakespeare as “fi rmly entrenched in the pantheon of high culture,” re- counted his initial resistance to the idea that the playwright’s works constituted 16 } “Whatever Popularizes Vulgarizes”
BBook-pfitzer.indbook-pfitzer.indb 1616 112/3/20072/3/2007 12:58:1612:58:16 PMPM a vibrant form of popular culture in the nineteenth century. “It took a great deal of evidence to allow me to transcend my own cultural assumptions and accept the fact that Shakespeare actually was popular entertainment in nineteenth- century America,” Levine noted. To avoid the contradictions implicit in such a “cultural trap,” he argued, “it was necessary to do what historians should strive to do, however imperfectly they succeed: to shed one’s own cultural skin suf- fi ciently to be able to perceive Shakespeare, as nineteenth -century Americans perceived him, through the prism of the nineteenth century.” I hope in these pages to encourage a similar shedding of cultural skin by twenty-fi rst-century scholars with respect to these nineteenth-century histories. These popular works, though not quite as pervasive in the culture as Shakespeare, were also a form of popular entertainment, sharing in the “language and eloquence, the artistry and humor, the excitement and action, the moral sense and worldview that Americans found in Shakespearean drama.”39 If, as Levine reports, a mid- nineteenth-century canal boatman knew enough about Shakespeare to scream threats at Edwin Forrest as Iago in an Albany, New York, production of Othello, then the names of Bryant, Ridpath, Eggleston, Ellis, and Hawthorne were at least familiar enough to American readers in the 1800s to have earned for them the “privilege of criticism” that provided further publicity and in some cases greater popularity for their works.
Defi ning Popular History { 17
BBook-pfitzer.indbook-pfitzer.indb 1717 112/3/20072/3/2007 12:58:1712:58:17 PMPM In our view, the search for historical truth brings with it not a rejection but rather a greater awareness of the cultural specifi city and the necessary limits of historical knowledge. A self-conscious recognition of the fi ctive elements in historical writing, we argue, strengthens—not weakens—the search for truth.—Ann Curthoys and John Docker, Is History Fiction? (2005) 1...... When Popular
History Was
Popular
Washington
Irving, George
Lippard, John
Frost, and Book
Culture in the
Nineteenth
Century
BBook-pfitzer.indbook-pfitzer.indb 1818 112/3/20072/3/2007 12:58:1712:58:17 PMPM Calculated to Strike the Popular Curiosity
In the early winter of 1845, the writer, editor, and literary critic Evert A. Duyckinck was involved in a protracted discussion about the proper direction of American literature with members of a literary circle that he had helped found. Born in Manhattan in 1816, Duyckinck was the son of a bookseller, publisher, and collector of the same name who had been immortalized in Washington Irving’s Knickerbocker History of New York as the book peddler “Ever Duckings.” The younger Duyckinck graduated from Columbia Col- lege in 1835 and was admitted to the bar in 1837, although he never practiced law, preferring instead to establish a literary salon in the basement of his 20 Clinton Place home near Washington Square in New York City where writers . and artists could discuss literature and socialize.1 Committed to improving the reputation of American literary fi gures both at home and abroad, he edited and promoted the works of Edgar Allan Poe, Herman Melville, and William Gilmore Simms among others. Duyckinck was also active in several periodical publications of high standing, including the Literary World, which he founded and edited with his brother, George, between 1847 and 1853, and Arcturus: A Journal of Books and Opinion, which Poe described as “decidedly the very best magazine in many respects ever published in the United States . . . upon the whole, a little too good to enjoy extensive popularity.” Apart from what Poe’s comment suggests about popular reading tastes in the mid-nineteenth century, it identifi ed correctly Duyckinck’s strong association with the very fi nest “national magazines, national writers and national books” of his age.2 Duyckinck is probably best known today as the co-compiler of the Cyclopae- dia of American Literature (1855), which featured biographical portraits of America’s most prominent writers along with selections from their most im- portant writings.3 Between 1836 and 1855 Duyckinck met regularly in his salon with an emerg- ing New York literati, including the editors and journalists William Alfred Jones, Jedediah B. Auld, Russell Trevett, Cornelius Mathews, and his brother, George Duyckinck.4 The Tetractys Club, as it was known, was described by Poe as a serious intellectual group wholeheartedly committed to altering per- ceptions about the value of American literature.5 Although he satirized some of the pretentiousness of the group in a widely circulated piece, A Fable for Critics (1848), James Russell Lowell agreed with Poe, referring to Duyckinck as “Our Hero” of national literary projects.6 It was a “fortunate literary visitor” to New York, indeed, who found “his way to the Duyckinck salon in the basement at 20 Clinton Place near Washington Square [to] enjoy cigars, champagne or punch, a good deal of literary talk, and even choice gossip,” Heyward Ehrlich Book Culture in the Nineteenth Century { 19
BBook-pfitzer.indbook-pfitzer.indb 1919 112/3/20072/3/2007 12:58:1712:58:17 PMPM has written.7 Over food and spirits the “Young Americans” as they were later identifi ed, “engineered for the future” by discussing strategies for the shaping of a new literary vision for the nation. In the winter of 1845 the special topic for consideration was a lengthy piece Duyckinck had just published in the American Review titled “The Literary Prospects of 1845,” in which he recommended that two principles should in- form an emerging American literary identity: fi rst, literature should be acces- sible to the people, a condition that required publishers to fi nd ways to market texts more cheaply and widely; and second, such popular works should seek not to imitate European models but to express uniquely American themes in unmistakably American ways.8 With respect to the fi rst of these principles, accessibility, Duyckinck longed for a democratization of literature.9 As early as 1840, Duyckinck had written club member W. A. Jones, urging that American literature “must now be prac- tical for the masses.” One way to achieve this, Jones suggested in an article for Arcturus titled “The Culture of the Imagination,” was to offer obtainable “cul- ture” to Americans in the form of “people’s editions, cheap libraries without end.”10 In response, Duyckinck began negotiations with Wiley and Putnam to produce two compendia of popular works, the Library of Choice Reading and the Library of American Books. The former series featured foreign works, the latter only American, “many of which were original and all of which were paid for on a royalties or lump sum basis.”11 Duyckinck’s extensive correspondence with the numerous authors he consulted as potential contributors to the se- ries—including Emerson, Whittier and Hawthorne—reveals how earnest he was in terms of bringing American literature to the masses.12 In a circular for the forthcoming series, the publishers announced their recognition of “the ex- tent of the reading public in the country” and affi rmed their commitment to a “policy of supplying that public with books at low prices proportioned to the extent.” Books in the United States “must hereafter be cheap,” they an- nounced, adding, “To reconcile the utmost possible cheapness with a proper attention to the literary and mechanical execution of the books published, will be the aim of the publishers in the present series.”13 Issued in paperbound edi- tions at twenty-fi ve to fi fty cents a piece (and sometimes later bound in cloth for a dollar), these books provided solid literature to a much wider audience than had had access to such authors in the past.14 As a result, the publication and circulation of Duyckinck’s libraries represented a signifi cant moment in American book history, one that Ezra Greenspan has referred to as “nothing less than the coming of age of American literary culture.”15 Duyckinck was not the fi rst to envision a widely circulating library of popu- lar texts, of course. Popularizers such as Mason Weems had pursued similar
20 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 2020 112/3/20072/3/2007 12:58:1712:58:17 PMPM schemes as early as the fi rst years of the nineteenth century. Weems, author of The Life of George Washington (1808), traveled extensively throughout New York, New Jersey, Pennsylvania, Maryland, Virginia, the Carolinas, and Geor- gia, selling his popular biography of Washington along with other “cabinet” works by publisher Mathew Carey of Philadelphia.16 It is estimated that the minister-turned-bookseller peddled tens of thousands of copies of his works that appeared in dozens of editions before his death in 1825. As early as 1797, Weems divulged to publisher Carey his strategy for achieving wide circulation for his library. “Experience has taught me,” he wrote, “that small, i.e. quarter of dollar books, on subjects calculated to strike the Popular Curiosity, printed in very large numbers and properly distributed, w[ould] prove an immense rev- enue to the prudent and industrious Undertakers.”17 In addition, Weems used tricks of showmanship and hucksterism that would have put Huey Long to shame. “Timing his appearances to coincide with county fairs, elections, mar- ket days, or other local events,” Cathy Davidson notes, “Weems would enter onto the scene crying out ‘Seduction! Revolution! Murder! as he unveiled his wares.”18 While less fl amboyant, other booksellers such as the former minister Charles Augustus Goodrich and his brother, Samuel G. Goodrich, author of the “Peter Parley” tales, also published and marketed collected sets and librar- ies of popular histories in the 1820s on the assumption that “a certain revolu- tion in the public taste” was in the offi ng.19 In their bid to become truly popular writers, however, Weems, the Go- odriches and others like them labored under some substantial diffi culties, not the least of which was the price of the books they peddled. Manufacturing and distribution costs were so prohibitive that the regular purchase of books by the general public was simply out of the question. Manually operated presses had not yet given way to more effi cient horse- and steam-driven equipment, and the inking process was still laboriously performed by hand, awaiting the invention of rollers and cylinder presses. Nor was machine-made paper yet available. Booksellers faced enormous obstacles in circulating their volumes extensively, as well, since the geography of the United States in the fi rst third of the nineteenth century did not lend itself readily to mass distribution; the population was large and scattered widely, while the urban centers were small and their markets easily saturated.20 Poor roads, unnavigable river systems and inadequate bridges made it diffi cult for book dealers to hawk their wares, and it was not until the internal improvements of the 1820s and 1830s emerged as well as a nascent railway system that transportation was convenient enough to make wide circulation of books possible. These advances in transportation, when they did fi nally emerge in the 1840s, led to a substantial expansion of literary opportunities in all fi elds. Not Book Culture in the Nineteenth Century { 21
BBook-pfitzer.indbook-pfitzer.indb 2121 112/3/20072/3/2007 12:58:1712:58:17 PMPM surprisingly, the fi rst works marketed by publishers were those that required less formal education for comprehension, especially almanacs and works of fi ction. Attracting new readers was the highest priority. Canvassers trans- ported novels from urban bookstores “with uncertain sales prospects” to the very doors of rural readers who, for the fi rst time, were treated to a wide array of classic and popular literature, while new syndicated magazines serialized works of fi ction in ways that increased dramatically the familiarity of such readers with periodical literature of all kinds. Fostering a “climate of reader- ship” was also a big part of the marketing strategy of publishers. Exposure led to habit and habit to addiction. As Paul Gutjahr notes, there was a “reciprocal relationship” between “rising American literacy rates” and “multiplying mo- tivations for the consumption of printed matter,” both of which contributed to the advance of book culture. Writers and readers benefi tted mutually from widening American reading interests, sharing common “desires for economic gain, social distinction, political involvement, and entertainment.”21 Once en- gaged in any sort of reading activity, even the reading of fi ction, noted one pub- lisher, Americans who had been “destitute entirely of the wisdom” contained in “works of solid information” would become literary creatures with literary needs.22 In an age when reading novels became an acceptable means of gaining access to wider social, political, and intellectual communities, the conventions of literary discourse were important vehicles of cultural exchange. A new le- gion of readers emerged who demanded stimulating plots, emotional intensity, and liberating creativity in the volumes they read, all of which had signifi cant infl uences on many genres within the popular book market.23 Duyckinck’s cir- culating libraries benefi tted greatly from these trends, and friends congratu- lated him on the foresight and commercial instinct he demonstrated in issuing them. “You are now in a situation to do a real service to American Literature,” wrote one admirer, “by opening certain fountains to the public taste which will equally please and purify.”24 Many such popular works marketed by Wiley and Putnam and others were sold by traveling book agents who pedaled these “popular” printed goods door-to-door throughout the United States after the Civil War. Crisscrossing the country with their “salesmen’s dummies” that featured mock-ups of “indis- pensable” texts to be sold by subscription in “parts,” such vendors circulated novels, self-help manuals and histories to a new constituency of middle-class readers.25 These “cheap and compact” “popular” volumes were produced by national publishing houses that had broken free of exclusive regional markets (such as Harper and Brothers, J. B. Lippincott and Company, and Baker and Scribner) and were part of a revolution in print culture created when the tools of mass production were brought to bear on the challenges of preserving and 22 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 2222 112/3/20072/3/2007 12:58:1712:58:17 PMPM transmitting information.26 In the eighteenth century, oral communication (sermons, orations and debates) had been the primary means by which Ameri- cans received and circulated intellectual ideas The arrival of a mass-produced, print-bound culture in the mid-nineteenth century, however, meant that more readers gained access more quickly to common information.27 Although the Panic of 1837 caused a temporary reduction in national book sales, by the mid- 1840s Americans were becoming dependent on reading (rather than merely listening) for basic information of all kinds and in ways that produced a boom in the popular book market. Duyckinck’s Library of Choice Reading and the Library of American Books, then, were promoted at a very propitious time, at a cultural moment when, as Duyckinck anticipated, “a taste for reading was diffused by the cheapness of books, and books will continue to be published at low prices.”28 With respect to the second principle outlined in “Literary Prospects of 1845,” the Americanizing of texts, Duyckinck’s ambitions and timing were equally auspicious. “Duyckinck and his friends were champing at the bit for a new kind of American literature,” Edward Widmer has noted. “They tried val- iantly to describe what this writing would be like. Like America itself, the new books they expected would be big, reckless, and throughly ‘original,’ to use their most overworked adjective.”29 Following the lead of Emerson, Duyckinck claimed that the mission of creating a national literature required the slough- ing off of European models, since American verse “partakes too much of study and imitation” and is in need of “a national song writer of true lyrical fervor; and indeed, poets in every department, of the true passion.”30 Throughout his literary career, Duyckinck kept extensive logbooks fi lled with protonational- istic passages under the general category “Americanisms” which celebrated the original artistic sensibilities of American writers as against the staid tradi- tions of Europe.31 Duyckinck also collected the names of “American Authors” whose works he compared favorably with those of European counterparts in literature, poetry and drama.32 “America has a great and noble task before her in literature, and we fi rmly believe the power and capacity to do it,” Duyckinck proclaimed on behalf of his literary vision. Her people needed simply to seize “the Time and the Motive” to make it happen.33 Prior to the 1840s, however, the efforts to create an original American litera- ture were hampered not only by the aforementioned technological challenges but by the fact that there was no international copyright law to protect writers from acts of literary piracy. This condition affected what Americans could pub- lish both abroad and at home. Though anxious to make a name for themselves in Europe, American authors had a disincentive to publish in foreign markets since they could not recover royalties for their books without signifi cant effort Book Culture in the Nineteenth Century { 23
BBook-pfitzer.indbook-pfitzer.indb 2323 112/3/20072/3/2007 12:58:1712:58:17 PMPM nor prevent the marketing of unauthorized versions of their texts. Conversely, it was the preference of many American publishers to reprint pirated copies of older, established European volumes at very low cost rather than commission authentic new works from American writers.34 The effect of both tendencies, especially the latter, was to discourage American authors from competing in the literary marketplace. To overcome these limitations, members of the Tet- ractys Club initiated a campaign against American publishers who engaged in the “subversive practice” of “reprinting,” especially Harpers, for whom Duyckinck had a “special disdain,” in part because the House of Harper had issued an earlier version of the Library of Choice Reading called Harper’s Family Library, which was “made up of reprints” largely and was therefore “considerably greater in bulk.”35 Harpers admitted that “the present system of publishing . . . was an exclusion of American authors, but they continued the practice because of its obvious fi nancial benefi ts.”36 Later that year Duyckinck and others of his circle organized the American Copyright Club, enlisting the help of eminent fi gures such as the poet and journalist William Cullen Bryant, who served as the organization’s fi rst president and who worked tirelessly with the Young Americans to promote fair practices with respect to American writ- ers at home and abroad.37 Among those with whom Duyckinck treated on this issue of copyright was the southern novelist, essayist, and dramatist William Gilmore Simms, whom he invited into the sanctum sanctorum at 20 Clinton Place. Duyckinck and Simms shared a great deal in common in terms of commitments to popular American literature.38 Like Duyckinck, Simms insisted that American texts were too imitative, and he was outspoken in his criticism of native writers who “think after European models, draw their stimulus and provocation from European books, fashion themselves to European tastes, and look chiefl y to the awards of European criticism.” The effect of these misguided allegiances, he wrote, was “to denationalize the American mind” and “to enslave the na- tional heart.” As an alternative, Simms suggested, Americans needed a liter- ary “plant of our own raising,” “true to the spirit of the country” and to “its genuine heart.” The key was to infl uence the popular mind with the belief that a signifi cant American literary presence could aid in the achieving of the national mission. “[S]uch a condition of the popular mind is the precursor of performance,” he argued, “The wish to do, is the forerunner of the way.” If American authors shied away from the responsibility of providing an indig- enous literature, he concluded, they “might as well be European,” they “might as well have been born, dwelling and dilating in Middlesex or London.”39 Given the friendship that developed between Duyckinck and Simms on the matter of an American popular literary tradition, it should not be surprising to
24 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 2424 112/3/20072/3/2007 12:58:1712:58:17 PMPM learn that Simms was among the fi rst authors Duyckinck commissioned for a volume in the Library of American Books. Published in two series as Views and Reviews in American Literature, History and Fiction, Simms’s essays focused on a particular aspect of literature in the United States that fascinated both editor and author—the value of history and historical fi ction in the shaping of an American literary identity. Simms believed that historians had a crucial role to play in the cultivation of an American literary sensibility. Episodes from the national past, he reasoned, provided the best resources by which American writers could popularize and legitimize American literature for average read- ers. Although a relatively unhistoried people, Americans nevertheless had ac- cess to a supply of dramatic historical moments that could be exploited for nationalistic purposes. Simms argued, for instance, that American poets and writers might tell the tale of Pocahontas by focusing especially on the crucial moment of her intervention in the ceremonial execution of John Smith. The sad pathos of Ponce de Leon’s quixotic search for immortality in a fountain of youth would make a suitable topic for heroic narrative as well, he noted, or, better still, the tragic wanderings of Hernando de Soto. The instance of national history that Simms thought was most “susceptible of use, even at this early day, by the novelist,” however, was the traitorous betrayal of Benedict Arnold during the American Revolution. “No other series of events, in all that history, seem more naturally to group themselves in the form of a story,” Simms argued, and stories were what popular audiences demanded. The “future poet who thus undertakes his delineation,” Simms noted, will chronicle “the bitter- ness of a proud heart, denied! The misanthropy, the jaundiced green envy and mortifi cation, discolouring to his mind all the objects of his thought. . . . The temptation follows,—and the fall!” As the title to the keystone essay in Simms’s volumes indicated, narratives such as one chronicling Arnold’s calamitous de- cline would bear out the crucial value of “The Epochs and Events of American History as Suited to the Purposes of Art in Fiction.”40 Not just any history would suffi ce, of course. In his essay emphasizing the potential of fi ction for teaching the lessons of the past, Simms made clear dis- tinctions between popularizers who he thought could advance Duyckinck’s agenda and scholars who would derail it. He rejected, for instance, those who had perverted the literary past by questioning the interpretive value of events as mythologized in ancient texts. Citing in particular the debunking works of Barthold Georg Niebuhr, author of a three-volume History of Rome completed in the 1830s, Simms condemned the German scholar as part of a “class of mod- ern historians” who were “professed skeptics of all detail in ancient history.” He eschewed those of Niebuhr’s colleagues who insisted on “dry, sapless his- tory” that “tells us nothing,” while ignoring the “fl esh and blood and life” of Book Culture in the Nineteenth Century { 25
BBook-pfitzer.indbook-pfitzer.indb 2525 112/3/20072/3/2007 12:58:1812:58:18 PMPM the past. Despite his “learned ingenuity, the keen and vigilant judgment, the great industry, the vast erudition and sleepless research,” Niebuhr was a “cold and impertinent querist” in Simms’s estimation, a petty scholar who had made a “wreck” of “the imposing structure of ancient history, as it comes to us from the hands of ancient art.” Dismissing such a historian as a “dull seeker after bald and isolated facts,” a “digger merely,” Simms insisted on an alternative historical tradition, one that would excite “a just curiosity” and awaken “noble affections” in perceptive students of culture. For Simms, “the chief value of history consists in its proper employment for the purposes of art,” for it is the artist alone who is “the true historian,” the writer “who gives shape to the unhewn fact, who yields relation to the scattered fragments,—who writes the parts in coherent dependency, and endows, with life and action, the otherwise motionless automata of history.”41 For Simms, historical fi ction was the highest expression of truths about the past and the form that promised the most for the emergence of a uniquely American style of literature. Like the fi ction writer, “the historian then must be an artist,” he noted in Views and Reviews, whose prose mirrors the “genius of romance and poetry.” In making his case for a historically grounded literary sensibility in the United States, Simms hoped that American readers had ad- vanced beyond the old “puritanism” by which “it was supposed that romance was a disparagement to history, or led to a perversion of the truth in history.” The public should no longer feel itself “shocked” by a proposed collaborative relationship between fi ction and history, he argued, since the “tendencies of romantic narrative to heighten the taste for history itself” were undeniable. The historian and the novelist were engaged in the same basic activity and aspired to the same high purposes. “If the historian is required to conceive readily, and to supply the motive for human action where the interests of a State or a nation, are concerned,” Simms wrote, “a like capacity must inform the novelist, whose inquiries conduct him into the recesses of the individual heart. Both should be possessed of clear minds, calm, deliberate judgments, a lively fancy, a vigorous imagination, and a just sense of propriety and duty.” In addition, both must be “endowed with large human sympathies, without which neither of them could justly enter into the feelings and affections, the fears and the hopes, of the person whose characters they propose to analyze.” There were subtle distinctions, of course. “If the subject of the historian is one of more dignity and grandeur,” Simms concluded, then “that of the romancer is one of more delicacy and variety.” In general, however, real opportunities existed for historians and historical novelists alike to write “truthful fi ctions” about topics of the greatest “tragic interest.” In the end, “the wit of the novel- ist enables him to conform his writings more nearly to the form and aspect of 26 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 2626 112/3/20072/3/2007 12:58:1812:58:18 PMPM events as they really happen” than could the analytic historian dabbling in the dry bones of the past.42 The kinds of “truthful fi ctions” that Simms had in mind pushed the bound- aries of what was acceptable in terms of historical memory, even in his own day. In calling for the use of history for the purposes of art, Simms reversed the traditional logic of historical investigation which implied that the further removed historians were from the events they described the greater critical dis- tance they could achieve in recounting those events objectively. According to Simms, historical insight decreased over time as subtleties of perspective were lost. Into the void must enter the historical novelist, he noted, who would have free license to use “adroit insinuation” and a more “tractable” set of facts to de- part from “absolute history” in ways that “will not offend the spectator some hundred years from now.” Historical memory with respect to the villainy of Benedict Arnold was a case in point. Simms argued that “[w]hen the grandson of the last revolutionary soldier shall be no more,—when the huge folios which now contain our histories and chronicles, shall have given way to works of closer summary and more modern interest,—the artist will fi nd a new form for these events, shape all their features a new, and place the persons of the drama in grouping more appropriate for scenic action.” This might include invent- ing details in accordance with the “privileges of the prose romancer,” such as allowing Washington to capture and execute Arnold “as, by a similar license, Richmond slays Richard, and Macduff, the usurper of Scotland, in the pres- ence of the audience.” Simms went so far as to suggest that future novelists of the subject might invent the characters they needed to help move the storyline along various subplots that would be most meaningful to the national mission. “You have but to endow Arnold, or his wife, with a sister, who, won by the love of Andre, shall be made the instrument for bringing about the treachery of the hero,” Simms noted, in order to hint that Arnold acted from passion rather than mere treachery. Simms found “no such violations of general truth as should outrage propriety,” in these suggestions; in fact, he argued, “[t]his could be done without coming into confl ict, in the smallest degree, with the written history.”43 As iconoclastic as Simms’s counterfactual historical fi ction appears to our contemporary eyes, most members of Duyckinck’s group accepted its basic literary premises wholeheartedly, at least insofar as they pertained to the rise of historical fi ction. Some of the Young Americans were historical novelists themselves, and they embraced Simms’s assertion that “truthful fi ctions” could be valuable tools for instructing Americans about their collective past.44 Like many nineteenth-century idealists, they shared a basic conviction “that fundamental truths rested in the unseen realm of ideas and spirit,” and they
Book Culture in the Nineteenth Century { 27
BBook-pfitzer.indbook-pfitzer.indb 2727 112/3/20072/3/2007 12:58:1812:58:18 PMPM believed that “great history, like great art, should entice people beyond the facts toward an appreciation of the higher, poetic imagination.”45 Novelists and poets, then, were described by them as literary forebears of history, “kindred spirits” who prepared the intellectual and artistic ground for the producers of historical narratives.46 While Duyckinck distinguished carefully between facts and fi ction, he argued that historians were essentially storytellers who relied on narrative strategies for the articulation of transcendent themes. He noted in his diary in 1847, for instance, that the French historian Alphonse Lamartine’s “narrative of the fl ight of Louis XVI and the royal family, in his History of the Girondins,” was of such “thrilling interest” because the historian’s “skilful [sic] arrangement of facts do not yield to any fi ction. . . . The novelists have in fact taught the historians to understand their business. Indirectly history is hugely indebted to the author of Waverley.”47 Duyckinck’s reference to the useful abstractions of Sir Walter Scott’s historical novels suggests the degree to which he was willing to expand the defi nition of history to accommodate the needs of an idealistic philosophy. Members of Duyckinck’s circle were great admirers of Scott as both novelist and historian. Indeed, in 1838, Duyckinck submitted an essay on the British novelist to The New York Review in which he argued for a more generous in- terpretation of the value of Scott as both historian and romance writer. Inter- estingly, the article was rejected by the Review’s editor, Caleb Sprague Henry, because it went too far in extolling the virtues of historical romance. “I am no Puritan,” noted Henry, but “many, very many sensible persons, viewing the subject in this light & putting the question in this shape, have unqualifi edly condemned Sir Walter Scott’s career in life as, in the judgment of Reason and Religion, a waste, or an unfaithful use, of his high talent.”48 Simms disagreed with Henry’s decision, of course. Citing the value for history of novelizations that sparked an interest in past events, Simms noted: “It was, for example, only with the publication of Ivanhoe, one of the most perfect specimens of the romance that we possess, that the general reader had any fair idea of the long, protracted struggle for superiority between the Norman and the Saxon people.” Scott’s novel was responsible, he argued, for “the very charming history of the Norman conquest and sway, from the pen of Monsieur Thierry [the nineteenth-century French historian]. In this work, the writer, borrowing something of the attributes of the poet, has contrived to clothe his narrative with an atmosphere which confers upon it a rich mellowness not to be found in the works of the ordinary historian.” As with the infl uence of Shakespeare’s Richard III on the historical writings of Horace Walpole, Simms believed that ancient historical voices “could be made to ring, trumpet like, in a modern ear, by such a lyre as Walter Scott.”49 Revealingly, Simms made this statement 28 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 2828 112/3/20072/3/2007 12:58:1812:58:18 PMPM with no apparent recognition of the double entendre implicit in its choice of descriptive noun for Scott. These interpretive trends at the heart of Duyckinck’s editorial vision and Simms’s writing underscore the lack of distinction made by the publishers of the Library of American Books between history and romance or fi ction in the mid-nineteenth century.50 History was considered part of the belles lettres, and the literary strategies used by novelists and historians were thought to be very similar in practice. Novels informed by history, such as those written by Sir Walter Scott, were the best-read of all works of fi ction; indeed, some viewed recourse to historical topics as a way of safeguarding against the imaginative excesses of fi ction. In turn, a piece of history that was characterized as “read- ing like a novel” received the highest praise possible. When Alexander Dumas congratulated Lamartine for having “raised history to the status of a novel,” he did so without the slightest sense of irony.51 The philosopher of history Max Nordau noted that as a young boy his “real affi nities” were with the historical novel in which the “melodramatic past” reigned supreme and in which read- ers were encouraged to indulge their “inborn” and perpetual “love of stories.” The most important historical works of his youth were “picturesque” narra- tives of adventure that drew inspiration from the Thousand and One Nights rather than Bancroft, histories that were “full of tragedies, dramas, comedies of character and intrigue.” According to Nordau, such histories differed from fairy tales primarily in their “piquant attempt to prove that everything did ac- tually happen as it is set down.” The only meaningful distinction between the historian and the novelist, he argued, “is that the invention of the former is limited in regard to the facts of which a recognized version is current”; other than that, Nordau concluded, “there is no exaggeration in saying that history as it is written is a kind of roman à thèse novel.”52 Part of the ease of transference between fi ctional and historical modes of thinking as articulated by Simms, Duyckinck and others was conditioned by the subdued role played by “facts” in historical narratives in the mid-nineteenth century. With the exception of some almanac compilers and annalists, most historians of the period did not consider themselves mere stockpilers of details nor bound by facts; rather, they viewed these as the bare platforms on which important narrative structures could be assembled. As David Levin has argued persuasively with regard to mid-century historians, “whatever value facts had for their own sake, it was the story, and the kind of story, that counted.”53 In this sense, historical meaning was “constructed” and was presumed to inhere not so much in the facts associated with an historical episode as in the ways facts were organized.54 Facts were not irrelevant, of course, since historians were restricted in their narratives to events that took place at specifi c times
Book Culture in the Nineteenth Century { 29
BBook-pfitzer.indbook-pfitzer.indb 2929 112/3/20072/3/2007 12:58:1812:58:18 PMPM and spaces while writers of fi ction were not. Even the nonconformist Simms would acknowledge that self-respecting historians of the nineteenth century did not willfully invent characters, occurrences, or dialogues the way novel- ists do. Apart from these subtle distinctions, however, the aims of historians and fi ction writers were presumed to be virtually the same. Both were story- tellers who had to meet criteria of “correspondence and coherence in their accounts,” and both relied heavily on the power of the imagination to struc- ture experience. The “conventional distinction between the two realms under- estimated the constraints on the writer of fi ction and overestimated those on the historian,” Peter Novick has noted of the period. Historical stories, like all others narratives, were thought to be “made rather than found.”55 Given these points of convergence, it was assumed by many in Duyckinck’s circle that the best training a historian could obtain as preparation for the pop- ular book market was as an imaginative writer of fi ction. Since both historical and fi ctional meaning were understood to be “constructed” in a literary sense, narrative, the art of storytelling, was recognized as lying at the heart of each enterprise. This sentiment helps explain why both historians and novelists of the mid-nineteenth century were preoccupied with the substance and style of the stories they were telling, whether cautionary tales or prescriptions for moral uplift.56 To the extent that there was any consistency in the subject mat- ter of these literary works, it was in their shared interest in the Great Story or the master narrative of history.57 Historical novelists and writers of history organized many of their texts around the same central ideas of progress, na- tionalism or the battle of reason over superstition.58 In addition, what novelists and historians consistently excluded from their narratives (such as the stories of repressed minorities) also revealed by indirection and obfuscation common strategies of design.59 Style proved remarkably consistent with respect to both historical novels and works of history marketed by the Young Americans and others. In fact, so crucial to historical writing were technical matters of literary presenta- tion—character development, descriptive strategies, tone, point of view, rules of evidence, etc.—that Duyckinck conceived of history as essentially synony- mous with highly personalized literary art. In criticizing Machiavelli’s History of Florence, Duyckinck regretted that the author had not included more “per- sonal matter” in his text. “Where public affairs are so uniform how brilliantly he might have lit up the narrative by the detail of personal history,” the editor noted in his diary. “His preservation of the dignity of history is absolutely pain- ful.”60 Popular historical literature of the mid-nineteenth century must be idio- syncratic and personal, borrowing heavily from the rhetorical devices common to imaginative fi ction if necessary. According to George Callcott, “[s]weeping
30 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 3030 112/3/20072/3/2007 12:58:1812:58:18 PMPM the reader up into the narrative” obligated historians to use “natural words, simple expression, and concrete images” derived from their personal lives, which, in turn, placed a premium on the “direct language, strong verbs, and everyday expressions” used by novelists.61 Even the standards for “truth” in history as established by Duyckinck were determined by rhetorical consider- ations, as history was expected to do more than merely report; it was expected to edify. Truth was not synonymous with fact alone, but with a combination of fact and imagination.62 Rational thought and creative literary expression (sub- stance and style) were viewed symbiotically by Simms, who valued them as equal partners in the historian’s task of defi ning moral truth. He applied the romantic conventions of current literature to real historical episodes in an ef- fort to make history accountable to contemporary moral standards.63 These sentiments suggest why the “men of letters” in whom Simms and Duyckinck placed the most faith for the creation of a unique American literary tradition had been writers of fi ction before they were historians.64 Parkman produced a novel long before he completed work on his epic North America series; John Lothrop Motley wrote two novels; and Prescott borrowed un- abashedly from the romantic literary conventions of the novelists of his day, making extensive use of standardized narrative themes (the Past, Nature, and the Great Man in History) as well as traditional tropes of fi ction (irony, tragedy, comedy).65 Appreciation for the literary gifts of these writers was especially strong among publishers such as Wiley and Putnam, who worked hard (and unsuccessfully) to convince Francis Parkman to contribute a volume to the Library of American Books. It is revealing, however, that when the two publish- ers split their fi rm in the winter of 1848, Parkman was one of the fi rst authors signed by acquisition editors of the new concern, G. P. Putnam & Company. The success of The Oregon Trail seemed to verify Putnam’s faith in the value of good historical prose literature for popular readers.66 In the Cyclopaedia of American Literature, Duyckinck later noted that another work by Parkman, The History of the Conspiracy of Pontiac (1851), “attracted attention by its in- dividuality of subject, respect by its evidences of thorough investigation, and popularity by its literary merits.” Because his volumes were written “in a clear, animated tone, giving its pages due prominence to the picturesque scenery as well as the dramatic action of its topic,” Parkman “attained a foremost rank as a historian.”67 By this standard, Prescott was even more a master of prose style. His Conquest of Mexico (1843), Duychinck argued, was “effective and popular, comprehending that series of military adventures, which read more like a cruel romance than the results of sober history.”68 Conversely, the inability to write with the imagination of a good novelist often doomed the careers of would-be historians in the eyes of Duyckinck.
Book Culture in the Nineteenth Century { 31
BBook-pfitzer.indbook-pfitzer.indb 3131 112/3/20072/3/2007 12:58:1812:58:18 PMPM Samuel Eliot was a sad case in point. Enrolled at Harvard at the age of thirteen, Eliot had graduated fi rst in an impressive class that included Edward Everett and of which he was the youngest member, having displayed a particular ap- titude for historical study. After a Gibbonesque epiphany while traveling in Rome in the early 1840s, and with encouragement from his boyhood friend and neighbor, Francis Parkman, Eliot determined to write a history of liberty from the classical era to the present. His research was exhaustive and his argu- ments sound, and Duyckinck acknowledged that if viewed as “critical analy- sis” rather than as “narrative” it possessed a certain “philosophical acumen” and bore “evidences of a diligent study of the original and later authorities.”69 A few readers even appreciated the “moral dignity” of the work, applauding its recognition of the “religious sense of the dealings of Providence with the history of man.”70 Eliot’s The History of Liberty was panned by most critics, however, for showing none of the “creative power,” imagination, or stylistic genius of the historical novelists of his day. “In undertaking the history of lib- erty,” Harvard professor Barrett Wendell later noted, Eliot “mistook literary ambition for capacity,” failing to recognize that popular historical writing “de- mands special gifts which he never quite revealed.”71 If training as a novelist was considered the best kind of preparation for the writing of history, then the study of poetry was a close second. For cen- turies poems had been appreciated as favored vehicles for conveying histori- cal truths.72 The imaginative and even mystical elements of the poetic were considered meaningful devices for encouraging an appreciation for the past.73 This logic appears counterintuitive to us today, since we have come to believe that poets work “deductively,” employing patterns that predate subject mat- ter and are imposed on it, while historians develop narrative devices in an in- ductive manner, derived from facts and “found” in the data.74 But as Hayden White and others have suggested, many of the literary conventions employed by historians are “pre-generic” and derive from archetypal and epic forms.75 That is, historians, like all those who use language in the service of explana- tion, are conditioned by the structural properties of linguistic forms, which are themselves poetic.76 Simms anticipated these comments when he asked rhetorically of the kind of poetry that “furnishes the perfect history”: “Shall we consider it less true because it is attested in the underlying measures of verse!”77 For Duyckinck, the answer was a defi nitive “No!” These assumptions about the relationship between the disciplines of his- tory and literature explain why Duyckinck could confl ate so readily all these forms into one common statement of purpose for American ambitions with respect to literature. In “Literary Prospects of 1845,” Duyckinck wrote: “We would urge it for every department of literature; stimulating the historian to 32 } When Popular History Was Popular
BBook-pfitzer.indbook-pfitzer.indb 3232 112/3/20072/3/2007 12:58:1812:58:18 PMPM profounder research, the poet to a more concentrated self-knowledge and a more truthful pursuit of nature, the novelist to acquire that spirit of art which is both an incentive and restraint to his powers.” The tasks of the historian, poet and novelist might even be subsumed in the career of a single individual, a jack-of-all literary trades who could accomplish remarkable feats of intel- lectual consolidation. Embedded language in the correspondence between Simms and Duyckinck as well as in the latter’s “Literary Prospects of 1845” re- veals something undeniably messianic in their search for a new poet-novelist- historian who could elicit the “spiritual and eternal” elements of an emerging American literature. Such a literary savior would be a “humble man” who would not “bray his affairs constantly before the world” like those false proph- ets who send their “noisy nostrums through the street with trumpet and plac- ard at all hours,” Duyckinck wrote. Instead, he would be an “invisible angel who appears only seldom, but then in great beauty, at the life-giving sacred Bethesda.” If the literary marketplace was a rough-and-tumble arena in which the “children of light” suffered needless obscurity, there was still hope that the true “man of letters,” the “One” who tirelessly “devotes his time and talents to the improvement of society,” might emerge. Would 1845 be the year of this Savior’s coming? Duyckinck hoped so. “There is a new year opening of the Christian Era;” he proclaimed. “[L]et it be so indeed, and like Boniface’s ale, savor of the Anno Domini!”78