MeetingInternational.org Business Destination HollandHolland Volume 4 - nr1 - 2014 - MeetingInternational.org

Find out why Holland should be your next MICE destination

Backstage at the NSS - Public embraces original Dutch productions - First Slow Food Chefs Alliantie on Texel - Culinary hotspots - Made by Holland - Art in progress For more information, please contact us at Transformers to optimize +31 30 295 5038 or visit meetingmoods.nl

your meetings Meetingmoods is the special meeting concept of the international exhibition and convention Meetingmoods encourages and challenges. Stimulates the senses for real results. centre Jaarbeurs Utrecht. Jaarbeurs Utrecht Creates the right mood for an enduring impression. And earns everyone’s lasting is situated in the heart of Holland in Utrecht, applause. Dynamic or valuable. Safe or inventive. Inspiring or comfortable. Meetings at only 40 minutes from Amsterdam Airport are of various types and sizes. Meetingmoods has a suitable location for every meeting. Schiphol, next to the central station and within One hundred percent matched to your wishes, target group and message. In terms walking distance of the historic city centre. of set up, catering and audiovisual support. Suitable for small (6) to large (1.500) groups. Curious about our locations? Visit meetingmoods.nl

Utrecht the most central city for meetings

The city for knowledge and culture

DEF_215x285mmADV_meetingmagazine.indd 1 08-05-14 16:05 Preface Meeting

For more information, please contact us at Transformers to optimize +31 30 295 5038 or visit meetingmoods.nl your meetings Meetingmoods is the special meeting concept of the international exhibition and convention Meetingmoods encourages and challenges. Stimulates the senses for real results. centre Jaarbeurs Utrecht. Jaarbeurs Utrecht Creates the right mood for an enduring impression. And earns everyone’s lasting is situated in the heart of Holland in Utrecht, applause. Dynamic or valuable. Safe or inventive. Inspiring or comfortable. Meetings at only 40 minutes from Amsterdam Airport are of various types and sizes. Meetingmoods has a suitable location for every meeting. Schiphol, next to the central station and within One hundred percent matched to your wishes, target group and message. In terms walking distance of the historic city centre. of set up, catering and audiovisual support. Suitable for small (6) to large (1.500) groups. Curious about our locations? Visit meetingmoods.nl

Utrecht the most central city for meetings Much to be proud of Recent figures from CBS (the Dutch statistics institute) and the NBTC (the Dutch tourism board) have shown that in 2013, the Netherlands received 4% more international guests. No less than 12.7 million visitors made the journey to our country to come and see the pearls in the Dutch crown. Of these visitors, the majority came from Germany, the United Kingdom and Belgium. Together with the United States, these countries were also The city responsible for the majority of corporate visits to our country. But not just our neighbouring countries know for knowledge exactly where the Netherlands lie. Russia and China were the countries with the biggest rise in visits, with 20% and 18%, respectively. and culture Of course, the opening of the renovated Rijksmuseum in 2013 was an enormous attractive force for these 12.7 million visitors. But apart from exceptional art, the Netherlands have a great deal more to be proud of. Are you, for instance, into carrots? Do you regularly check the relevant internet website to monitor your stocks? And don’t you just hate these speed traps? The basis for all these ‘inventions’ was laid by Dutchmen. And did you now that in the Netherlands, on the island of Texel, the first Dutch Slow food restaurant opened its doors? These are some, but far from all reasons why the predicted 2% growth in visitors from abroad will easily be realised.

Enjoy your printed journey through the Netherlands! Team Meeting International

MeetingInternational.org 3

DEF_215x285mmADV_meetingmagazine.indd 1 08-05-14 16:05 6 NBTC: Holland makes the most of its compact size Dutchman Antoni van Leeuwenhoek, the first microbiologist, discovered how size matters – especially if you’re very small. More than 450 years later, president Barack Obama experienced the advantages of Holland being such a compact country. At the Nuclear Security Summit 2014.

16 Backstage at the NSS The Nuclear Security Summit (NSS), the biggest international summit ever in the Netherlands, caused quite a commotion in the city of The Hague. Motorways were closed off for all traffic and F-16 fighter planes patrolled the air space over the region. Thirteen thousand policemen and three thousand soldiers were on duty. All this was quite enough reason for MPI Nederland and the ‘Genootschap voor Event- managers’ (Event Managers’ Society) to go and have a peek backstage of this mega event in the World “The Dutch are good Forum in The Hague. at improvising, but the Japanese insist on 26 Public embraces original Dutch productions having every possible In the past years, musicals and theater plays have gained enormously in popularity in the Netherlands. scenario worked out The running periods of shows are extended successfully and special (temporary) theater sites are con- to the last detail.” structed to provide the stages for the productions. Originally, Dutch productions are not only aimed at entertainment, but are characterised by a critical note and a message to society. Apart from that, the Marc Gerritsen, the Dutch original Dutch themes provide a feeling of recognition, something that you often miss in American pro- Foreign Office, page 16 ductions. This is probably the main reason why the Dutch shows are so successful.

30 First Slow Food Chefs Alliantie on Texel People are more and more conscious about their food. Loud marketing campaigns from the big brands and chains make good use of this trend, which sometimes makes it difficult to find real food that you can enjoy intrinsicially. The Slow Food movement offers an alternative and aims at the preservation of tradi- tional, authentic products and preparations. Meeting International took a trip to Texel, where recently, the first Slow Food Chefs Alliance restaurant of the island opened its doors.

8 13 4 MeetingInternational.org Contents Meeting

Volume 4, number 1 www.meetinginternational.org

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A PUBLICATION OF MVM Producties b.v. Postbus 6684 6503 GD Nijmegen Kerkenbos 12-26c 6546 BE Nijmegen t: 024 - 3 738 505 f: 024 - 3 730 933

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EDITOR IN CHIEF Jessica Scheffer [email protected]

EDITORS Sofie Fest MA Hans Hooft

ADDITIONAL CONTENT BY Eric Bakermans, The Hague Convention Bureau

LAYOUT Joost Franken, Jan-Willem Bouwman 44 PHOTOGRAPHY Jordi Wallenburg, NBTC, Rijksmuseum, Karim de Groot, Rotterdam Partners, 36 Made by Holland Joris van Bennekom In the course of the centuries, the Netherlands have been a fertile ground for various in- ventions which have made an enormous impact worldwide. Several inventions in the fields COVER of health care, agriculture, transport by road, electronics et cetera originated from Dutch View over The Hague from The Penthouse brains. Meeting International International selected a few of these major Dutch inventions. in the Haagse Toren

ADVERTISEMENTS 44 Art in progress Danny Toonen: Last year, the Amsterdam Rijksmuseum attracted a great deal of attention because of its [email protected] reopening. But 2014 also boasts a great many attractions in various other Dutch museums, Jordey de Joode: including MICE-related attractions. [email protected]

This magazine is a special edition of Meeting Inter- national.nl. The copyright of all articles published Also in this magazine in this magazine rests with the publisher. Although 8 Utrecht Science Park 22 T he Hague Marketing about the Nuclear the greatest care was given to the accurateness 10 Utrecht Convention Bureau Security Summit of the information in this publication and checked 12 Hotel Mitland 25 International recognition for Rotterdam where possible, the publisher and the editors ex- 12 Park Plaza Utrecht 28 Amsterdam stays on top plicitly contest any liability for any incorrectness 13 Postillion Hotel Utrecht Bunnik 32 Culinary Hotspots or incompleteness of the information provided. 14 Jaarsbeurs Utrecht 15 Carlton President Utrecht

MeetingInternational.org 5 What do Antoni and Barack have in common?

They both experienced the advantage of compactness NBTC Meeting

Discover the big advantages of being detail-oriented. Like Antoni and Obama Holland makes the most of its compact size By Mr. Holland

Dutchman Antoni van Leeuwenhoek, the first unique combination of activities. Like the Chinese delega- microbiologist, discovered how size matters tion, president Obama resided in a hotel in beach town – especially if you’re very small. More than Noordwijk. From there, he seized the opportunity to visit the Rijksmuseum in Amsterdam to see some of our world famous 450 years later, president Barack Obama Dutch masterpieces, and attend the NSS in the The Hague experienced the advantages of Holland being World Forum right after that. And even if you don’t have a such a compact country. At the Nuclear helicopter, the drive from Amsterdam to The Hague will only take you 45 minutes. Security Summit 2014. 8,000 hotel beds The World Forum in The Hague was the main location t is an all too common joke among certain foreigners: for the NSS, attended by several thousands of guests. We “Holland? Isn’t that the capital of Denmark?” And were able to accommodate all these people within a radius Ialthough we are proud to be a country and not just a of only 60 km from the convention centre, in Amsterdam, capital, you could very well call Holland the capital of Rotterdam, Noordwijk and The Hague itself. 55 hotels made event planning. With everything of interest so close to sure our guests could enjoy a good night’s sleep in a total of each other, Holland is the perfect location for any event. over 8,000 beds. Of course, they also made sure our guests Even if this concerns hosting the political leaders of the started their day with a good breakfast. world. Come meet us Airport to congress: 30 minutes Are you planning an event for 8,000 people, 8 people or any- For the NSS, we welcomed most of our guests at Amsterdam thing in between? And are you curious to know how Holland Airport Schiphol, one of the most modern airports in the could host your event? Come meet us at the Holland Meeting world. From there, it takes you only 30 minutes to be in The Point (Stand E100) at the IMEX and find out much more, in Hague. Guests arriving at Rotterdam Airport had it even person, from our friendly Dutch Masters of the Dutch meet- easier. The drive from Rotterdam to The Hague is done in ing industry who will be on hand to meet you. There’ll be no more than 20 minutes! representatives available from Regional Convention Bureaus, Destination Management Companies, Convention Centres, Beach hotel to Dutch Masters: 30 minutes Hotel Chains, Individual Hotels, Special Venues and Air Thanks to the short distances in Holland, we could offer Lines. We look forward to meeting you, whether you run a our honoured guest American president Barack Obama a country or a small business.

MeetingInternational.org 7 Students during festival deBeschaving – photography Marieke Verhoeven

Utrecht The outstanding congress city of the Netherlands

When it comes to congresses, the city of and networks. Specific themes represented here include Utrecht certainly is the place to be. It is with life sciences and sustainability. Leading companies good reason that for the second year in a as Danone Nutricia Research, the Hubrecht Institute which, among other items, performs stem cell research, row, the city manages to maintain its status and research organisation TNO are based here. But the as most attractive business destination in grounds also house many smaller companies and start- Europe. This makes the city more popular up companies. As the Utrecht Science Park also acts as a breeding place for starting and expanding companies, than Amsterdam and The Hague. The secret a great deal of innovation and development takes place of this success? An excellent collaboration on these grounds.” between all parties involved. Intensive collaboration Such a favourable surroundings attracts other companies, but also offers inspiration for various congresses in the icoline Meijer, marketing and communica- fields of medicine and innovation. In 2013, partly for this tion manager with the Utrecht Science Park, a reason, Utrecht Science Park and the Utrecht Convention Nmajor player on the corporate congress market Bureau (UCB) have decided to intensify their collabora- in Utrecht, says: “At the Utrecht Science Park, a small tion. Meijer: “The UCB is an independent advice and area contains a very high concentration of knowledge. organisation agency that provides free of charge advice Here, various leading knowledge institutions and enter- and assistance regarding the organisation of congresses prises are located that, because of their proximity, can to Dutch as well as foreign congress organisers. This profit optimally from each other’s knowledge, expertise organisation already works closely together with Utrecht

8 MeetingInternational.org Utrecht Meeting

University, University Medical Center Utrecht and HU University of Applied Sciences Utrecht. It is then a logical step towards other organisations at the Utrecht Science Park. With the presence of the various enterprises and knowledge institutions, the Park’s potential value for the congress market is huge. In combination with the knowledge and

Educatorium Rem Koolhaas – photography Hans Werlemann expertise of the UCB, you can enhance each other’s performance and put Utrecht on the map as city of knowledge, as therefore an extremely attractive congress venue.”

Wide range The UCB is instrumental in promoting the congress possibilities for, among others, the enterprises at the Utrecht Science Park because Utrecht has a large number of advantages in that area. “An important proposition is, of course, the enormous concentra- tion of knowledge we already mentioned”, Meijer explains. “Apart from that, the city has a wide range of meeting and congress locations. The surround- ings are very green, whereas the Utrecht city center is a very lively and compact area with historic build- ings, nice shops and many cosy pubs and restau- View of the Utrecht Science Park – photography Friso Smit rants. What is more, the city is located in the very heart of the Netherlands and can easily be reached by car or public transport. Even Schiphol Airport is close by. It is for good reasons that many foreign del- egations prefer Utrecht to, for instance, Amsterdam. Because here, you also have major enterprises, excellent facilities, green and history, but without the hustle and bustle of the capital.”

World congress to Utrecht With these conclusive arguments Utrecht Science Park, assisted by the UCB, is at this moment in competition with Moscow and Istanbul to let the 2016 World congress of the IASP (International Association of Science Parks and Areas of Innovation) take place in Utrecht. “To realise this goal, we collaborate with all partners in the city to Science Cubes – photography Anne Hamers put Utrecht on the international map. In this project the UCB supplies the cohesion and the intrinsic knowledge in the field of congress organisation.” When and if the congress will eventually take place in the Netherlands, it is not just the city of Utrecht in the spotlights. “In the Netherlands there are a great many interesting cities and locations the congress delegates can visit. It is for that reason that, among other things, we will be collaborating closely with the city of Eindhoven, where many technical and medical innovations take place. A congress of that order provides a unique opportunity to let the del- egates become acquainted with all the Netherlands have to offer”, says Meijer.

MeetingInternational.org USP Breakfast Toulouselaan – photography Ivar Pel 9

Utrecht Meeting

Utrecht, the Netherlands: where science and culture meet The city of Utrecht, with its inextricable combination of rich history and dynamic present, is a truly unique place. An excellent meeting and congress destination located in the heart of the Netherlands at a crossroads of rails, roads and waterways, it is only 30 minutes by train from Schiphol Airport.

trecht has a wide selection of Stroll down the quaint streets and along information and assistance offered by the fine both modern and clas- the canals in the Utrecht Museum UCB is free of charge. To give you an Usic meeting venues, whether Quarter and sample the pleasant, inti- idea of what UCB could mean for you, for small or large groups, and you will mate atmosphere for which Utrecht is this is a summary of our main activities: surely find a location that meets even famous. Utrecht is home to 70,000 stu- • Assistance in finding suitable venues the most demanding criteria. Together dents, which re-present the character of and congress locations with approximately 1,550 hotel rooms this lively city. Welcome to Utrecht! • Assistance if required regarding the and many more in the immediate vi- social programme of the event cinity, from five-star to economy, in a Utrecht Convention Bureau • Organisation of site inspections modern or historical setting, Utrecht One of the key activities of the Utrecht • Production of bid books offers extensive possibilities. A free Convention Bureau (UCB) is to inform • Providing an information booth during service for organizers of Congresses and advise corporations, intermediaries, conference and Events. Hotel accommodation associations and (government) organi- • Free use of promotional material (city in Utrecht and surroundings in the sations about the possibilities the city map, tourist guide e.d.) for conference 3, 4 and 5 star category can easily be of Utrecht has to offer in the field of bags booked (and paid if required) via an Meetings, Incentives, Congresses and embedded page on the website of the Events (MICE). UCB is a neutral, inde- www.utrechtconventionbureau.com event. From contracting to billing, pendent organisation that operates on a one stop shop. not-for-profit basis. This means that all

MeetingInternational.org 11 Meeting Utrecht

Naturally Mitland Centrally located for Service and flawless meetings hospitality as The four-star Park Plaza Utrecht occupies a spectacular glass-fronted building in central Utrecht, highest priorities within walking distance of the central railway station and the Jaarbeurs exhibition centre. The hotel is Nestled in a picturesque city park on the outskirts close to the heart of the city’s business district, with of the historic city of Utrecht lies the luxurious many leading companies headquartered nearby, and Hotel Mitland. With its prime location cl Schiphol Airport is only 30 minutes away by train. ose to major traffic arteries and the city centre, this multi-faceted hotel is the ideal setting for The hotel’s eleven meeting rooms on the seventh floor can host events for up to 120 delegates. Each offers natural daylight and arresting your visit to Utrecht. Hotel Mitland is a genuine panoramic views of the Utrecht skyline. family business, where a high service level, warm Park Plaza Utrecht’s 120 air-conditioned guestrooms all feature a hospitality and an informal ambience go hand in minibar or small refrigerator, flatscreen TV with cable channels and safety deposit box, as well as a generous work desk and direct-dial Thehand. combination of 141 luxuriously furnished hotelrooms phone with loudspeaker. Great views of the city centre are available and 14 multifunctional meeting rooms – all enjoying natural in selected Executive Level rooms, which also boast luxury ameni- daylight – makes Hotel Mitland a favoured location for meet- ties such as Nespresso machines, separate dataports and indulgent ings and conferences for up to 250 people. And with extensive bathrobes. Complimentary wifi is available throughout the hotel, as facilities including a swimming pool with sauna, its own are a Business Centre, on-site car parking, a modern health club and bowling alley and a restaurant with two terraces, the four-star a baggage storage service. hotel also offers everything you need for a perfectly relaxed stay. The meeting rooms feature comprehensive modern Exquisite international cuisine is prepared at Plein 50, the hotel’s facilities, including state-of-the-art audiovisual equipment. signature restaurant, while Plein 50 Bar & Brasserie is open daily for Some of them even have beautiful terraces with photogenic drinks, snacks and late dinners. The cosy patio is ideal for a relaxing views over the peaceful waters of Fort De Bilt. What is more, drink, and a dedicated private dining room can cater for up to 40 at Hotel Mitland your stay is truly green: thanks to a host of diners. environmentally friendly initiatives the hotel has proudly held www.parkplaza.com/utrecht the coveted golden Green Key certificate – the premier eco label for the tourism sector – since 2012. www.mitland.nl 12 MeetingInternational.org Utrecht Meeting

Postillion Utrecht Bunnik goes for gold

Postillion Hotel Utrecht Bunnik has the processing of the applications and the registrations. Via ambition to become the foremost congress the app, guests receive attachments with, for instance, Postillion Hotel Utrecht Bunnik key and meeting expert of the Netherlands. In the programme and updates. This makes a paper handout and large numbers of emails superfluous.” - 79 hotel rooms the past few years, the hotel has launched Apart from that, the hotel introduced the Brainfood - 28 multifunctional rooms with various innovative concepts in order to concept. Ginjaar explains: “Meeting is top sport, free technical support achieve that goal. and to compete and perform optimally, you need - Business Point with various flex energy and nutrients. We are the only venue in the workstations Netherlands that has adjusted its entire Food & - 400 own parking places ostillion Utrecht Bunnik offers all possible Beverage programme to this issue. Our menu includes - à la carte restaurant and bar facilities for the corporate market. To name a only homemade and healthy products, like dark - free wifi Pfew examples: the hotel has various function chocolate cake and nut-cake. These will give you more - free iPads on loan rooms fitted with all imaginable audiovisual equip- energy after the lunch, instead of making you drowsy.” - Golden Green key ment and every corporate visitor is always guided to The concept was very well received by the guests. - charging point for electric- the relevant room by a meeting host. The hotel guest “There are even some trainers who come to our venue powered car as well as the traveller who is only passing through specifically because of this concept.” - 5 ‘vergaderhamer’ qualification can also use the facilities of the Business Point. “Here, we apply the corporate Meet Work Stay Trade award Concept”, says general manager Erik-Jan Ginjaar. These distinguishing concepts constitute one of the “Especially for the individual business guest we reasons why Postillion Hotel Utrecht Bunnik has been have, in the public rooms, various workstations fitted awarded several trade awards. “We may call ourselves with all necessary equipment.” the best congress location of the years 2012 and 2013”, Ginjaar proudly states. “Both years, the combination Event app of the guest reviews, the jury report and the judgment In the course of the years, the location has developed by the mystery guest resulted in the highest score.” a number of innovative concepts. At the time, for Ginjaar is well aware of the reason for this success instance, Ginjaar and his team were the first to intro- of his hotel: “For us, quality is our first and foremost duce an online tool for the online booking of a meeting. concern. This is not only expressed in the personal The most recent novelty is a special event app. “This approach by our staff, but also by the innovative con- enables trainers to arrange their entire congress on our cepts we develop”, says Ginjaar. website, including the sending of the invitations and the www.postillionhotels.com

MeetingInternational.org 13 Meeting Utrecht Special Stimulate the senses Whether you are organising a meeting, congress or training programme, a successful presentation relies on the power of persuasion. Like an arrow the message must find its mark, and penetrate so that it sticks. All senses have to be taken into consideration since 75% of what someone remembers is linked to a stimulus of the senses. Just think, for instance, about a particular smell or taste.

he international congress and in the Flame Foyer, participants move exhibition venue Jaarbeurs offers step-by-step to a clear, fresh atmosphere. Ta bespoke and unique concept Design, catering, furnishing, colour, called ‘meetingmoods’ for successful smell and even temperature have all presentations. It does this by incor- been planned down to the finest details. porating all the senses. This is where In this atmosphere new innovations all perception and observation can be are born, participants find themselves guided consciously or subconsciously; arriving at fresh insights, and seeds for the perfect location for an event with a change are sown. message that matters. A meeting about a new marketing Moodmakers strategy, the presenting of an award, or Thanks to the auspicious location, in the a multiple-day medical congress: meet- middle of the Netherlands, Jaarbeurs is ings come in many shapes and sizes. also the perfect location for an inter- Meetingmoods can offer a suitable loca- national event. In combination with a tion for every type of meeting; perfectly visit to the nearby Utrecht city centre it tailor-made to the objective of the client, provides an enriching experience for the target group and message conveyed. foreign guest. Furnishing, catering and audiovisual ele- The concept’s ‘moodmakers’ can help ments will all be taken into consideration support each event from A to Z. Experts to create the right atmosphere, so that in the field of sense stimulation and the guests and participants get into the right creation of sensory experiences, they mood for the meeting. offer clients the right recipe for a suc- cessful event. The ingredients depend on Media Plaza the goal and target group. This is why Whereas the Jaarbeurs is renowned for the moodmakers will take all the time to its large-scale exhibitions and events, listen to the needs of the customer: the the heart of the Jaarbeurs, Media Plaza, basic ingredients of the event. By mixing offers a unique location for smaller the right ingredients in the right propor- events from 6 to 650 people. The Media tions they create a very powerful con- Plaza consists of 17 foyers and meeting cept, where experience moves beyond rooms. A unique lighting design with seeing, hearing and feeling. millions of LED lamps, innovative appli- cations, and state-of-the-art facilities For more information visit www.meetingmoods.nl or give every space its unique character. create your own event on www.mymoods.nl From the warm and ‘safe’ reception

14 MeetingInternational.org Utrecht Meeting

“Here, every guest feels special”

Located in the Utrecht region, the to 300 delegates, each congress room at the hotel offers Carlton President is a luxury 4* business a range of business features – the largest of which at About Carlton President: hotel where ‘meetings’ truly are the 265 square metres boasts both uninterrupted meet- - 164 rooms ing space and a 6 metre ceiling height for the ultimate - 9 multifunctional rooms with pri- focal point. Ideally situated near various conference destination. vate dining areas arterial roads and just a few minutes’ - Free wifi throughout the hotel drive from Utrecht city centre, the hotel Apart from the function rooms, there is also the pos- - Bar & Brasserie sibility to use the President’s business centre facilities - B usiness centre with complimen- prides itself on providing the perfect with its range of complimentary coffee, office facilities tary work spaces, coffee and office business destination always exceeding and free wifi. “We invite our guests to network with facilities the expectations of its guests. each other and to share experiences. The unexpected is - L eisure: billiard room, table foot- sometimes the most exciting. Besides, (un)expected busi- ball and darts ness meetings will advance your enterprise: you often - W ellness: Jacuzzi, sauna, Turkish eeting any possible demands concerning find the piece of the puzzle that you were missing.” steam bath, solarium and fitness comfort, inspiration and connectivity, the suite MCarlton President manages “to combine FoodBook, eat when you want - C omplimentary shuttle service the personal attention required by guests with the Guests who wish to extend their stay, can be accommo- from Maarssen Train Station, as efficient handling of the assignment”, says General dated in one of the hotel’s 164 rooms, infamous for their well as to and from various office Manager Bart Blikman. “We welcome the trainer or uber comfortable ‘box sprung’ mattress and expertly locations keynote speaker of a meeting and together we will designed pillow menus. For breakfast, lunch or dinner, - L ocated on the A2 motorway. ensure that the day runs perfectly. The conference the Garden Brasserie is the place to be with a selec- 22 minutes’ drive from Schiphol team then extend this personal attention and service tion of delicious international dishes available from the Airport and 10 minutes’ drive from to the participants or other meeting guests to cre- innovative FoodBook throughout the day. Possibilities Utrecht city centre ate the perfect working environment - that is what for guests who wish to explore are also abundantly pre- - S pacious parking lot for 250 cars, Carlton President is known for.” sent in the nearby Utrecht city centre, as is relaxation in including charger facilities for the hotel’s very own wellness and leisure centre. electric-powered cars. Meetings, meeting and connecting The bar is located in the President’s Exchange lounge The nine multifunctional rooms at the hotel are read- and here the attentive nature of the bar manager gener- ily used by a wide variety of industries accommodat- ally receives high praise from hotel guests. “Perfectly ing guests from both the Netherlands and around the matching the hotel’s philosophy”, says Blikman, “We world. Able to accommodate meeting briefs from 4 up want every guest to feel special.”

MeetingInternational.org 15 Biggest international summit in Netherlands ever Backstage at the NSS

The Nuclear Security Summit (NSS), the biggest international summit ever in the Netherlands, caused quite a commotion in the city of The Hague. Motorways were closed off for all traffic and F-16 fighter planes patrolled the air space over the region. Thirteen thousand policemen and three thousand soldiers were on duty. Three thousand media reporters closely followed 58 world leaders and five thousand delegation members. All this was quite enough reason for MPI Nederland and the ‘Genootschap voor Eventmanagers’ (Event Managers’ Society) to go and have a peek backstage of this mega event in the World Forum in The Hague on the 16th of April. Meeting International joined the party.

Photography Jordi Wallenburg

hat the item NSS was a hot topic amongst event pro- Cultural differences fessionals, was obvious from the huge turnout. More On the main stage in the hall where the world leaders had Tthan three hundred colleagues had taken the trip conferred, Roderik van Grieken of the ‘Nederlands Debat to The Hague to be informed about everything related to instituut’ (Dutch Debating Institute) acted as discussion the nuclear summit. On arrival the reporters were given leader for the meeting between the reporters and the people the red-carpet treatment as if they were world leaders and involved in the organisation of the NSS, such as the suppli- guided upstairs via the temporary side entrance of the ers. One of the people involved was Marc Gerritsen from the World Forum. Once there, they were served exactly the Dutch Foreign Office. He and his team had been involved same snacks as the real world leaders got during the NSS, with the summit from the very beginning. Gerritsen explained from the same service. about the seemingly endless sessions in which everything was

16 MeetingInternational.org NSS Meeting

discussed and all possible scenarios were assessed. He Final rehearsal also pointed out the aspect of cultural differences. “The Pieter Schure from PINO was one of the few external Dutch are good at improvising, but the Japanese insist professionals who played a special role in the project on having every possible scenario worked out to the last team. He suggested, for instance, to hold a kind of final detail”, said Gerritsen. rehearsal with some sixty former ambassadors. “This way, we could review all processes”, said Schure. That Trip not everything could be foreseen, Schure illustrated by Gerristen remembered best the moments it almost went relating about an unexpected event when a staff mem- wrong. Like the moment the German ‘Bundeskanzler’ ber was just about to cut a piece of carpet with the use Angela Merkel, being not too steady on her feet, came of Stanley knife, when suddenly a delegation member in too late during the opening act in a darkened hall. appeared on the very same spot. This story aroused “I hoped she would wait a moment, but she just kept on some laughter from the assembled crowd. walking. I was terrified that she would trip.” But of course, he also remembered many good Neighbours moments. “I already got the ‘wow’ feeling during the The main locations were next to relate their experi- opening ceremony when I realised everything went ences with the NSS. Michiel Middendorf from the smoothly. The second moment I will not easily forget World Forum began by discussing, among other items, was on the Tuesday evening when two thousand people the unique collaboration with the neighbours. “All living in the World Forum neigbourhood were given buildings surrounding the World Forum became one the opportunity to have a look inside the Forum. Their big World Forum area.” astonishment and enthusiasm made me realise that we Marco van Ringelesteijn from Jacot Audiovisueel had achieved something very special.” received a lot of praise for his innovative discussion

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system that was used during the NSS. The present Olympic sportspersons. He consid- audiovisual services all had several backups. ered the huge meeting table a big challenge. “Really nothing could go wrong”, said Van “That table is now for sale”, he pointed out. Ringelesteijn. Next, questions from the audience were During the NSS, Fred Bourgonje from answered. One of the questions concerned Bourgonje was mainly busy switching the protocol followed during the taking of between the various locations where he the official photo. Jean-Paul Wijers from had to deliver audiovisual services. “The ‘Het Protocolbureau’ told the audience that thing I remember best is that at the very last according to the Vienna Treaty, in principle moment, we also had to supply the technol- all countries are equal, but that there were a ogy for the extra G7 summit in the Catshuis few exceptions to that rule. Barack Obama, (the official residence of the Dutch Prime for instance, as well as the South Korean Minister). It was small-scale and informal, president (last NSS’s host) had to have a but still a tough job because until just a few prominent position, just like the present hours before the summit, the venue was host, Dutch Prime Minister Mark Rutte. used for an other meeting.” Pim Koster from Dutchview made sure that Proud all journalists present could do their jobs Next, the parties from the hospitality sec- well. “When you offer them a comfortable tor had their turn. Ingrid Vermeeren from working area, you know where they are. Kronenburg Promotie & Begeleiding told us We have tried to please them as much as about the supervision of the hostesses. “We possible.” worked with 200 volunteers who had the C widest variety in backgrounds, but we were M Dutch icons and classics extremely proud when we had all persons

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MeetingInternational.org 19 NSS 2014 | CHINESE STATE VISIT | ECONOMIC FORUM We hosted the Chinese president and 500 CEO’s from the Netherlands and China. More than 2 billion Euros worth of contracts were signed between Chinese and Dutch multinationals. The high profi le Chinese guests enjoyed the completely renovated hotel rooms and suites as well as the renewed meeting space, lobby and bar.

Koningin Wilhelmina Boulevard 20-31 | 2202 GV Noordwijk aan Zee | The Netherlands T. +31 (0)71 - 367 68 69 | E. [email protected] www.hotelsvanoranje.com

IMEX-editie-Meeting-International(3).indd 1 13-5-2014 10:18:55 NSS Meeting

‘What happens when you have lost your badge’, were dis- Stephan Stokkermans from Grand Hotel Huis ter Duin even cussed in this paper.” called his hotel ‘The White House in the city of Noordwijk’. Robin van der Schuyt from Van der Linde Catering + “Our hotel, where amongst others, Obama, the American del- Evenementen told wonderful stories about his collabora- egation and Foreign Secretary John Kerry, resided, became tion with ‘de Librije’ (a famous Michelin-star restaurant), some sort of second White House. The entire hotel was rented and Jorrit Oosthoek from Verwiel & Wijngaard explained and strict security measures were put in place. We even had to to the audience the demands made from the ‘black brigade’. cancel some people’s reservations to create enough room.” “Everyone had to be at least 25 years of age and have a mini- mum of three years’ work experience in the hospitality sector.” Cohesion One of the questions was about the fact that the black brigade Vincent Pahlplatz from Crowne Plaza Den Haag – included only men, something the press discussed widely. “We Promenade also welcomed various delegations in his hotel wanted a uniform appearance, that is why we decided on this and underlined the feeling of cohesion. “Our hotel looked like option”, Oosthoek explained. a command center, but for us it was the best team building event ever!” Medical center Gerritsen concluded by emphasising the enormous public- Finally, the hotel managers answered questions from the ity value the summit yielded for the Netherlands, the city of audience. Krijn Taat from Novotel Den Haag World Forum The Hague and all partners involved. “If you look at the cost expounded the operation of moving 192 beds. “We moved of the organisation, that amounted to some 24 million euros. thirty full containers outside.” Stephan van der Meulen from But in organising this summit, the Netherlands have proved Worldhotel Bel Air Den Haag agreed. “I was asked literally that it has a lot to offer and what we are capable of. The main how many square meters of surface I had. One room was even result is, however, that the world has become a bit safer.” laid out as a medical center. It was as if our entire building was taken over.”

MeetingInternational.org 21 Nuclear Security Summit ‘Flawless organization’ makes the case for The Hague The Hague took centre stage in the world for a couple of days, when world leaders gathered in the city of Peace and Justice for the largest governmental summit ever in the Netherlands. Despite extreme security measures necessary to ensure the safety of the world leaders, The Hague demonstrated that it can perfectly organise a conference of this magnitude. And when the world political stage demanded immediate action, the G7 world leaders met during an additional summit, initiated and meticulously organised at the very last minute.

t the Nuclear Security as the very first International Peace Immaculate organisation Summit in Seoul (2012) The Conference was held here in 1899. It NSS facts: ANetherlands was asked to host is the official seat of the Crown and - 48,000 cups of coffee the next summit. The EU presi- government, home to hundreds of - 600 flags (table top and outdoor) dency in 2004 and the successful international organisations and multi- - 1 20 espresso machines (for delegation Afghanistan Summit in 2009 provid- nationals and the world’s second UN meeting rooms) ed The Hague and the World Forum city. It is home to international judicial - 9 ,000 suitcase labels (orange for world with a wealth of expertise with com- institutions, such as the International leaders, blue for delegates) plex, high-level and high-security Court of Justice (ICJ), the Permanent - 58 name signs with country flag events, making them a logical choice Court of Arbitration (PCA), the - 3,000 umbrella’s (not used) to become the 2014 host venue and renowned Peace Palace Library, The - 1 km of orange carpet (instead of red city. Hague Academy of International Law, carpet) the Organisation for the Prohibition of - 150 km cable (power and ict) Security, Peace & Justice Chemical Weapons (OPCW) and the - 60 explosives dogs The Hague is the international city of International Criminal Tribunal for - 13,000 policemen peace and justice. A reputation that the former Yugoslavia (ICTY). - 8,000 military staff was built over more than a century, This made a strong argument for - 3,000 extra temporary road signs

22 MeetingInternational.org NSS Meeting

The Hague as an obvious choice to host the 2014 Nuclear Security Summit. The choice for The Hague resulted in About the NSS2014 The Hague Security Delta (HSD). Thousands of delegates The Nuclear Security Summit 2014 (NSS) is and members of the international press were welcomed for a a world summit, aimed at preventing nuclear special ‘innovation room’ during the NSS to get informed terrorism around the globe. The NSS is an about the many high-tech solutions the Netherlands has to initiative of US president Barack Obama, and offer in the field of security. is organised for the third time (previous edi- tions were held in Washington and Seoul). Security The Netherlands and in particular The The biggest challenge for all suppliers involved was prob- Hague were chosen due to its reputation as ably the strict security. This required ​​a tighter than nor- city of peace, justice and security. With icons mal preparation and thorough planning to ensure people like the Peace Palace and the International and resources were at the right place at the right time. Court of Justice, The Hague was a perfect fit Calculating with additional bomb-checks, blocked routes for the NSS2014. and redundant technical systems, suppliers demonstrated 2 days great creativity when preparing for a successful execution 4 organisations of the event. This prevented catering trucks from ending 53 countries up in a president’s motorcade and would reduce equipment 55 hotels down-time during the important meetings to a minimum. 58 world leaders Another remarkable cooperation was the display of over 140 2000 employees paintings and photographs by old masters and Cobra move- 3000 journalists ment works, loaned by The Hague’s municipal museum 5000 delegates (Gemeentemuseum), the Cultural Heritage Agency and the Ministry of Foreign Affairs. NSS 2014 took a major step towards a safer world. During the conference concrete A reputation widely spread… agreements were made to further reduce With The Hague being centre stage of the world for two the threat of a nuclear attack: Reducing high days and on many occasion in the past, the city has strongly enriched nuclear material, improving the built on a reputation of being a great conference destination. security of radioactive material (including According to this reputation, the NSS top turned out to be low-enriched uranium) and improving the a great success. Here’s what the meeting owner of the recent international exchange of information and NSS2014-summit – US president Barack Obama – said: international cooperation. “Your hospitality has been remarkable. Your organization has been flawless” and “My first visit to the Netherlands has been truly ‘gezellig’.”

MeetingInternational.org 23 600 m² of divisible meeting space | 3 Boardrooms and 1 Penthouse Boardroom | 8 Meeting Suites Congress and Event Hall A1 for up to 500 persons and private Garden Terrace | Natural light in all meeting rooms

Trendy Restaurant Purple | Brasserie Butterfl y | Bar Lounge | Authentic Embassy Jazz Bar | Free Wi-Fi throughout the hotel 30 Executive Suites | Penthouse Suite with skyline view | 269 comfortable hotel rooms | 150 parking spaces in private parking lot

To book your next meeting, call our conference team at +31 (0)70 3525386 or send an email to [email protected]

Worldhotel Bel Air | Johan de Wittlaan 30 | 2517 JR The Hague | The Netherlands | worldhotelbelair.com

Located in the vibrant city center, surrounded by shops, architecture, museums, hotels and restaurants. Easily accessible by car and public transport.

Rotterdam Wide diversity Located in the vibrant city of rooms center, surrounded by Always a room that suits shops, architecture, your congress or event. museums, hotels and Meeting rooms directly restaurants. Easily accessible adjacent to the conference by car and public transport. rooms and exhibition places.

Green and Beurs - WTC Congress & Event Center Full-service certificated In the very heart of the Rotterdam business world you will concept nd the perfect location for your conferences, events, trade • 37 rooms with individual Quality certi ed fairs and meetings. Beurs-WTC oers 37 stylish and unique ambiance, including 5-Hammer congress rooms for 10 to 1,000 persons and combined into a multiple conference and meeting and meeting venue of that. We oer a full-service concept with accommodation, rooms, board rooms, and The Green Key AV, IT and culinary care of your guests, all supervised by an exhibition and event halls location (Gold standard). experienced Project Manager. • In-house catering • Technical- and audiovisual support • Wireless internet Contact • Unique opportunities for exposure Beurs-World Trade Center • Attractive reception area Beursplein 37, Rotterdam • Professional hostesses P.O. Box 30099 • Parking space 3001 DB Rotterdam • Excellent price/quality ratio The Netherlands T: +31 (0)10 - 405 4462 E: [email protected] W: www.wtcrotterdam.com

Adv Meeting Magazine 190x128.indd 1 30-08-13 16:29 Rotterdam Meeting

International recognition for Rotterdam

This year, the New York Times included they gather to work, have drinks, brainstorm, Rotterdam Rotterdam in its list of 52 cities one must hold meetings or to dine. performs well have seen in 2014. Part of the reason for In 2013, Rotterdam managed to An other imposing edifice that was completed this year, attract 4% more hotel overnight this nomination the city thanks to its is the new Rotterdam Centraal railway station. This stays compared to the year be- active profiling as city of architecture: the complex made of, among other building materials, steel fore that. At the time the city Rotterdam skyline is continually changing. and natural stone, includes a huge station hall which at recorded 1,265,000 hotel over- its apex is no less than 30 meters high, and a new shop- night stays by 800,000 guests, lined pedestrian passageway of nearly 150 meters long. almost 3 million visits to the his year alone, several impressive build- The complex also has the deepest parking garage in the Rotterdam attractions (up 8.2% ings were added to the list of architectural Netherlands, consisting of five parking levels at a depth compared to 2012). Just like in Tmasterpieces in Rotterdam. Late 2013, of 20 meters. 2012, Rotterdam The Hague for instance, ‘De Rotterdam’ was opened on the In October, the Markhal is added to this list. This Airport also saw an increase in Wilhelminapier. This building, designed by in- Markthal (market hall) covers a surface of 11,000 the number of passengers, to ternationally renowned architect Rem Koolhaas, square meters dedicated to shops and apartments. The 748,198 air travellers. is 149 meters high and boasts 160,000 square building will be the country’s first indoor food hall. meters of residential, work and office spaces and early 2014, the NH Hotel Group opened there a Apart from the exceptional architecture Rotterdam new ‘nhow hotel’. In this hotel the focus lies on has various festivals, events, attractions, shops, hotels the city of Rotterdam, which is shown in, among and places to go out. Partly thanks to the many urban other aspects, the splendid view over the city from developments, more and more Rotterdam districts get every room and the programming around archi- a trendy image, which makes them well worth visiting. tecture, design, art and music. Apart from hotel It is quite justified that the New York Times has noticed guests, this programming also attracts the inhab- Rotterdam. itants of Rotterdam themselves to ‘nhow’, where

MeetingInternational.org 25

Dutch Productions Meeting

Public embraces original Dutch productions

In the past years, musicals and theater plays ANNE have gained enormously in popularity in the That at the moment, the Second World War is a very impor- Netherlands. The running periods of shows are tant item for theater productions is apparent from the fact that recently, an other show opened which takes place during extended successfully and special (temporary) the same period. The theater show ‘ANNE’ is about the life theater sites are constructed to provide the of Anne Frank and her development as a writer. ‘ANNE’ was stages for the productions. Especially a Dutch realised on the initiative of the Anne Frank Fund in Basel, established by her father Otto Frank, and was written by show like ‘Soldaat van Oranje – The Musical’ Leon de Winter and Jessica Durlacher. In order to put the draws a full house, evening after evening. By ‘ANNE’ show on stage, a completely new theater was con- now, over 1.3 million visitors have enjoyed the structed in Amsterdam: Theater Amsterdam. show. The expectations for the theater show Innovating concepts ‘ANNE’, that opened 8 May, are also very great. Robin de Levita and his business partner Kees Abrahams are responsible for these innovating concepts with which Photography Joris van Bennekom they shake up the theater world. The theater in which ‘ANNE’ is staged, was built and financed by Imagine Nation, riginally, Dutch productions are not only aimed the production company owned by Robin de Levita and at entertainment, but are characterised by a Kees Abrahams. In various media De Levita states that he Ocritical note and a message to society. Apart thinks that the public is always looking for new experiences. from that, the original Dutch themes provide a feel- That is why he came up with the idea for the innovating ing of recognition, something that you often miss in ‘revolving’concept for ‘Soldaat van Oranje – The Musical’. American productions. This is probably the main rea- During this show, the audience sits on a giant disk that rotates son why the Dutch shows are so successful. from one to an other stage set. The ‘ANNE’ show also has a specially designed stage set consisting of large rotating disks. Soldaat van Oranje – The Musical Although in the past, several Dutch musicals crossed borders, At the moment, ‘Soldaat van Oranje –The Musical’ has been like producer Joop van den Ende’s ‘Cyrano’, before long, running for nearly four years in an airplane hangar turned original Dutch shows can also be attended in other coun- theater, is the longest-running show in Dutch theater his- tries. Because Abrahams and De Levita have serious plans to tory. For a number of years now, the show has been running. produce ‘ANNE’ in Berlin and the hit musical ‘Soldaat van ‘Soldaat van Oranje - De Musical’ is based on the true story Oranje – The Musical’ produced by NEW Productions may of one of the greatest resistance heroes in Dutch history: Erik open in London in the near future. Hazelhoff Roelfzema. At the beginning of the war, this hero escapes to England. From there, he smuggles radio transmit- ters to the Netherlands and as an airplane pilot, takes part in bombing Germany.

MeetingInternational.org 27 Amsterdam stays on top

At an international congress level, Amsterdam number of available hotel rooms, which is conducive to has been competing for the top for many a quick decision process and further organisation. The years now. In 2012, for instance, the Dutch number of meetings locations is also steadily increased. In 2013, for instance, Amsterdam ArenA built a new capital took tenth place in the ICCA ranking convention center, and nowadays the Beurs van Berlage of congress cities, preceded by cities like Paris, (Amsterdam stock exchange) is available for internation- Berlin, Barcelona and London. al multiple-day congresses. Highest rise The great appeal of Amsterdam as a city is also proved by the or Amsterdam, the congress sector is of great eco- fact that the number of hotel overnight stays has increased nomic importance. It is with good reason that the considerably in 2013. The preliminary figures from the Fcapital invests time and energy in the congress Dutch ‘Centraal Bureau voor Statistiek’ (statistics agency) sector and that, among others, Amsterdam Marketing, showed that of all overnight stays in the Netherlands in the the hotel sector, the municipality of Amsterdam and first quarter of 2013, no less than 32% took place in the Amsterdam RAI work closely together. In April 2013, country’s capital. This boils down to a registration of 2.3 mil- for instance, an agreement was entered into with the ho- lion hotel overnight stays, up 220,000 compared to the first tel sector. As a result, Amsterdam Marketing can guar- quarter of the previous year. This 10.7% increase is far bigger antee organisers of international congresses a maximum than the country-wide growth of 1.9% from the same period. number of 16,000 hotel rooms, qualified with the ‘I With these figures, Amsterdam is the city with the highest amsterdam Approved’ mark of approval. When actually rise in numbers in Europe, followed by Berlin and Hamburg. organising a congress, the organisers in advance receive Apart from that, Amsterdam has the highest room booking up-to-date information in the bidbook regarding the rate in Europe, preceded only by London. The increase in

28 MeetingInternational.org Amsterdam Meeting

the number of visitors is mainly caused by the recreational Resorts Worldwide. W Hotels is the luxury and design visitors. In this category, the number of Dutch vistors based lifestyle brand of this chain of hotels. W Amsterdam increased by more than 25% and the number of foreign will be located on the former ‘Rijkskantoorgebouw voor visitors with more than 7%. This increase was mainly Geld- en Telefoonbedrijf’ premises. This is a historic caused by tourists from the neighbouring countries, but building behind the ‘Dam’ square, built in the archi- the so-called BRIC-countries also had a big part in this. tectural style of the Amsterdam School. The hotel in Amsterdam will have 169 rooms, including 10 suites and Canal buildings a presidential suite. On arrival, the guests are directed With figures and numbers like these, it is no surprise and received on the top floor for the check-in and a cock- that the country’s capital city still welcomes new hotels. tail in the ‘W Living Room’. The roof restaurant and One example is the Waldorf Astoria Amsterdam from destination bar of the W Amsterdam, with a view over the the Hilton Worldwide portfolio. The hotel, where from Dam square and the city, is open for all. Apart from that, the fall of 2014, guests can book a room, is housed in the new hotel will have 480 square meters of meeting and six ‘grachtenpanden’ (buildings along a canal) on the event spaces, including two large halls and two smaller Herengracht and has 94 rooms. The hotel will also meeting rooms. It will also have a state-of-the-art fitness include a restaurant and bar, a sports and wellness center center and a 24-hour business center. of 500 square meters and 400 square meters of meeting and congress rooms. Sidney Schutte will be in charge of Thanks to these positive developments, Amsterdam the kitchen brigade. He is the former chef of the famous continually manages to attract the attention of the MICE three-star ‘De Librije’ restaurant, and will continue to sector, and is working steadily to further improve her posi- be related to this restaurant. The renowned designer Jan tion. Amsterdam has yet to find a worthy competitor in Taminiau is responsible for the staff’s outfits. the Netherlands, and the country’s capital will therefore retain its lead in the Dutch MICE ranking. Amsterdam School An other hotel that has confirmed its coming to Bron: www.atcb.nl Amsterdam is the hotel brand W of Starwood Hotels &

MeetingInternational.org 29 Opduin opens first Slow Food Chefs Alliance on Texel

People are more and more conscious about their food. Loud marketing campaigns from the big brands and chains make good use of this trend, which sometimes makes it difficult to find real food that you can enjoy intrinsicially. The Slow Food movement offers an alternative and aims at the preservation of traditional, authentic products and preparations. Meeting International took a trip to Texel, the island of traditional growers, and of course, the traditional Texel sheep’s cheese. We arrived at the village of De Koog, where recently, the first Slow Food Chefs Alliance restaurant of the island opened its doors. Photography Karim de Groot

t is almost impossible to perceive a better location for award for our continuous efforts and the collaboration a Slow Food restaurant than Grand Hotel Opduin with Texel producers.” Ion Texel. The hotel is situated in the National Park According to Dashorst, Texel ingredients have always ‘de Duinen van Texel’, and in its restaurant you get the played the leading role at Opduin. “Local products available impression of dining in the middle of the rough Texel in their seasons, the skipping of unfinished products and nature. This year, the hotel celebrates its eightieth birth- directly involving the producers of the island’s specialties in day and recently its restaurant was completely renovat- our cuisine, for us it was all standard procedure. Since many ed. Managing Director Kirsten Dashorst is proud of her years, Chef Aart Wijker and his kitchen team have been hotel: “We can now call ourselves the first Slow Food cooking for us according to this philosophy. That is why the Chefs Alliance restaurant on Texel, and that feels as an Slow Food mentality suits us perfectly!”

30 MeetingInternational.org Food&Drinks Meeting

Peter Bolier, sous-chef Grand Hotel Opduin Gerrie van der Heide, sous-chef Grand Hotel Opduin

Slow Food Chefs Alliance the Texel sheep’s cheese. With the ‘Ark van de History Slow Food The ‘Nederlandse Slow Food Chefs Alliantie’ is the Smaak’, Slow Food aims to save traditional, old- To counter the rise of fast food, a most recent addition to an international organisa- fashioned regional products from oblivion. By life in the fast lane, Slow Food was tion established by the Slow Food Foundation for documenting methods of culture and process- created in Italy in 1989. It was also Biodiversity in Italy in 2009. In the Netherlands 27 ing by all possible means (also audiovisual), and a reaction to the disappearance of chefs are associated with the Alliantie. by including these products in the ‘Ark van de local food traditions. The movement Smaak’, Slow Food wants to make these often wants to make people more conscious unique products better-known and to gain rec- about the food they eat; where it ognition for them. An example of this are the comes from, how it tastes and how Sustainable products ‘Goede Vissers’ (good fishermen): the traditional this choice of food impacts the rest The Slow Food Chefs Alliance is an association small-scale fishery in the Wadden sea. of the world. The Slow Food products of chefs who actively support the ideas of Slow are produced in a sustainable manner Food in their daily work. Chefs who create dishes Satay by farmers who receive a fair price based on local, sustainable products and consider According to Dashorst, the reactions to the Slow for their products, and Slow Food these products as a way to distinguish themselves Food dishes on the Opduin menu are constantly is mostly prepared using regional from other chefs and restaurants. Who offer enthousiastic. “Of course, our regular guests products. unique, endangered products and their small- were already familiar with the fact that we pre- scale producers the opportunity to survive and pare many dishes with a wide variety of Texel who, by means of their regional dishes, let the products and ingredients, but they respond very general public experience tasteful, pure and fair positively to our taking this further. Our staff food. also propagates this. When someone orders a Slow Food dish, they are happy to explain to Biodiversity the guests what the concept behind Slow Food The chefs associated with the Alliance have means.” obliged themselves to put at least two Slow Food Dashorst hopes that other restaurants on Texel Presidium products on their menus, plus at least as well as in the rest of the Netherlands will soon one product from the ‘Ark van de Smaak’ (Ark follow Opduin’s example. “Some people don’t of the Taste). A Presidium is made up of one or trust anything they don’t know’ is the general more local producers of an authentic regional view. Many people are still playing the waiting product which is recognised by Slow Food as game. If you walk along the average boulevard, cultural heritage and bearer of biodiversity. in the lower segment you mainly see pizzas, The product must still be made in an authentic satays and pastas. Whereas there are so many manner and the producers involved are bound alternatives. You should really accept only taste- by strict demands. A good example of this is ful, pure and fair products.”

MeetingInternational.org 31 P’rooflokaal, Veghel Brasserie NL, Leidschendam

Jopenkerk, Haarlem Here, dinner is an experience

Dining out is an experience in itself, but Geurds opened a second restaurant in Rotterdam, named because of their cuisine or location, some FG Food Labs. This restaurant is the only restaurant in the restaurants are so unique that they make an Netherlands with its own food laboratory. In the Food Lab, François, together with professor of Laboratory Education indelible impression on the guest. Meeting Danny Dukers, experiments with food. Purpose of the International compiled a selection of experiments is to extract as much taste as possible from the restaurants definitely worth including in a pure product without using colouring agents, e-numbers and thickening agents. The methods discovered are then used in bucket list. the dishes prepared at the FG Food Labs Restaurant. FG Restaurant: www.fgrestaurant.nl G Restaurant / FG Food Labs Rotterdam FG Food Labs: www.fgfoodlabs.nl If you want to experience a culinary spectacle, book Fa table with FG Restaurant (formerly Ivy) or FG Food Brasserie NL, Leidschendam Labs in Rotterdam. FG Restaurant has gained an excel- Brasserie NL, owned by chef Ruben van Dieten, is located lent reputation with molecular cooking. Nowadays, the in the Dr. Neherlab, a wonderful industrial state monument, restaurant boasts two stars and recently, owner Francois where the future of telecommunication was developed. The

32 MeetingInternational.org Culinary Hotspots Meeting

De Kas Amsterdam

building immediately catches the attention because are prepared with beer. Each dish is accompanied Restaurants also of its 52 meter high tower. The beautiful lobby with by a fitting beer advice (for the people who do not definitely worth a visit: its original mosaics and elongated ‘dining room’ like beer, special wines are available). - Garlic Queen, Amsterdam. Here it decorated in vintage style will guarantee a perma- www.jopenkerk.nl is all garlic, from aperitif up to and nent reminder of the Fifties. With Brasserie NL, including dessert. Van Dieten makes his dream come true: respect The Penthouse Den Haag - Ct aste, Amsterdam. Dining out is for the product, cooking from the heart and service The Penthouse is located at a height of 135 meters, much more exciting in the dark. with a smile. on the 42nd floor of the Haagse Toren and offers a - L ido, Rotterdam. Experience the www.brasserienl.com breathtaking view, from the skyline of The Hague cruise feeling in this restaurant on and Hook of Holland, to Rotterdam and Leiden. the SS Rotterdam. De Kas Amsterdam Apart from this breathtaking vistas, it also has a - W oods, Leiden. Dining on the river- In a unique suroundings, located right between menu with dishes following the latest food trends, a side in an old lumberyard shed. the hothouses and kitchen gardens, you will find spectacular city balcony and panorama projections - F ort H, Muiden. Former bunker restaurant De Kas. In this former hothouse with its on the windows. Every Sunday there is the Lazy metamorphosed into an attractive meters-high ceiling and lots of glass, designed by Jazz lunch with a live performance. restaurant with waterside terrace. Piet Boon, it is all about pure products. Top chef www.thepenthouse.nl Gert Jan Hageman prepares all dishes with own ingredients. Every day, only one menu is composed P’rooflokaal, Veghel based on the yield of the own market garden. The In the Netherlands, more and more pop-up restau- cooking style is inspired by the cuisines of the rants open their doors. Last year, in an industrial mediterranean countryside. Nowadays, every year setting in the shape of a grain silo, at a height of some 45,000 enthousiastic guests from all over the 32 meters offering a wonderful view of the city of world find their way to this exceptional restaurant. Veghel and surroundings, Maison van den Boer www.restaurantdekas.nl opened its pop-up P’rooflokaal. In the relaxed atmosphere of the brasserie one can enjoy pure Jopenkerk, Haarlem and honest tastes. The chefs select the best seasons’ The former Jacobs church in Haarlem has been products, often purchased from local producers, renamed Jopenkerk: a beer brewery with restau- to prepare tasteful dishes that always boast the rant, pub and vicarage. The church is the first characteristics of Maison van den Boer as well as in the Netherlands where beer is brewed: real a leading role for sustainablitity. The restaurant Jopenbier. The cuisine often includes regional also acts as a testing location for food concepts of products and the vegetables are mostly biological. Maison van den Boer. No less than 75 – 80% of the dishes on the menu www.maisonvandenboer.com/prooflokaal/nl/home.aspx

MeetingInternational.org 33 More locations Bigger spaces Better service

Choose from the biggest MICE locations “Choosing the right in the Netherlands, only 20 minutes from location for my events is the major Dutch airports. All our locations a matter of finding the are equipped for your every need, with best space with the best spaces for up to 4.000 attendees, 500 service and best facilities.” hotel rooms under a single roof and services that surpass all expectations. Anouk Roohé Managing Director, Meetingselect

that’s me For bookings and information, please contact: +31 (0)20 554 4057 or [email protected]

nh-hotels.com The biggest MICE locations in the Netherlands, with over 450 meeting rooms across the country. More locations Bigger spaces Better service

Choose from the biggest MICE locations “Choosing the right in the Netherlands, only 20 minutes from location for my events is the major Dutch airports. All our locations a matter of finding the are equipped for your every need, with best space with the best spaces for up to 4.000 attendees, 500 service and best facilities.” hotel rooms under a single roof and services that surpass all expectations. Anouk Roohé Managing Director, Meetingselect that’s me For bookings and information, please contact: +31 (0)20 554 4057 or [email protected]

nh-hotels.com The biggest MICE locations in the Netherlands, with over 450 meeting rooms across the country. Made by Holland In the course of the centuries, the Netherlands have been a fertile ground for various inventions which have made an enormous impact worldwide. Several inventions in the fields of health care, agriculture, transport by road, electronics et cetera originated from Dutch brains. Meeting International selected a few of these major Dutch inventions.

House of Orange. This family led the uprising against the Spanish empire. Early nineteenth century, the descendants of the House of Orange were put on the throne of the then cre- ated Kingdom of the Netherlands. The present Dutch king Willem-Alexander belongs to the seventh generation of this house.

ORANGE-COLOURED CARROT Before the carrot was produced exclusively in its now well- know orange colour, it also existed in other colours like white, black, purple, red, brown and yellow. It was not until the OLDEST FINANCIAL STOCK EXCHANGE sixteenth century that the orange colour became dominant, The Amsterdam stock exchange was established in the when Dutch farmers in the village of Hoorn gave the car- seventeenth century when the Dutch government, by means rot its familiar colour by means of selective cultivation by of the Vereenigde Oostindische Compagnie (United East- pairing yellow and red carrots. According to tradition, the Indian Company) obtained the monopoly on the trade colour orange was chosen and cultivated in honour of the with Asia. Because of the great need for investments it was

36 MeetingInternational.org Dutch Inventions Meeting decided to work with exchangeable stocks which were sold at there was no cause for alarm. On his living room ceiling he the Amsterdam Damrak location. As more and more stocks constructed a working scale model of the solar system with a were sold, including those of the West-Indian Company clockwork that regulated the orbits of the then-known planets that traded with countries in North and South America and Mercury, Venus, Earth, Mars, Jupiter and Saturn. When the West-Africa, as well as the creation of various investment planetarium was finally completed, the planet Uranus was vehicles like options and futures, this led to a great need for a discovered in 1781. Unfortunately, there was no more room regulating body. In 1851 the ‘Amsterdamse Vereniging voor for it in the ceiling construction. The scale model still exists de Effectenhandel’ (Amsterdam Association for the Exchange and is the oldest still working planetarium in the world. of Stocks) was established, which had to regulate the trade in stocks. Only the members of this organization were author- ized to participate in the trade at the stock exchange. In the twentieth century, the Amsterdamse Vereniging voor de Effectenhandel and the European Options Exchange merged to become the Amsterdam Exchanges. In 2000 the Amsterdam stock exchange merged with the Brussels stock exchange and the Paris stock exchange to form Euronext NV. oldest still working planetariuin the world.

COCOA POWDER In 1828 the Amsterdam chocolate producer Casparus van Paris stock exchange to Houten Sr. (1770-1858) created a cheap way to press the fat from roasted cocoa beans by means of a hydraulic cocoa bean press. In those days, cocoa beans were still ground to a fine form Euronext NV. substance, which was then mixed with milk to make choco- late milk. By adding sugar, cinnamon and vanilla it was also used to make cookies. The high fat content, however, caused the cookies to be difficult to digest. Van Houten’s machine MODERN MERCURY THERMOMETER WITH reduced the cocoa butter content in the raw cocoa parts by TEMPERATURE SCALE about half. These parts could easily be pulverized to cocoa Around 1714 in Amsterdam, the Dutch-German scien- powder, the basic ingredient for all chocolate products. tist Daniel Gabriel Fahrenheit (1686-1736) developed the Casparus’ son Coenraad Johannes van Houten (1801-1887) mercury thermometer. For this, he used a temperature scale introduced a further development by processing the powder developed by himself, which became the first system used with alkaline salts, making it easier to mix the powder with worldwide. By the end of the twentieth century, most coun- water. Nowadays, this process is used worldwide and some- tries had converted to the common Celcius scale. Nowadays, times also called Dutching. The introduction of cocoa powder the Fahrenheit is still the official temperature scale in made it much easier to prepare chocolate beverages, but it also Jamaica, the Cayman Islands, the Bahamas, Palau and the became possible to combine chocolate with sugar and to add United States. Canada uses the Fahrenheit scale as an addi- cocoa butter again, to make, for instance, chocolate paste. tional system used next to the Celsius scale.

SPEED CAMERA PLANETARIUM The speed detection camera was invented by the Dutchman In 1781, amateur astronomer Eise Eisinga (1744-1828) com- Maurice Gatsonides (1911-1998), rally driver and winner of pleted his own planetarium in his residence in the village of the 1953 Monte Carlo Rally. The first speed indicator was a Franeker in the province of Friesland. Eisinga’s motivation to so-called Gatsometer. This device was connected to two rub- build the planetarium was a publication by the pastor Eelco ber tubes that were placed across the road. As soon as the first Alta from 1774, in which he predicted that the moon and of the two tubes came into contact with the front wheels of the planets Mercury, Venus, Mars and Jupiter would collide, the vehicle, a chronometer was activated. The meter stopped causing the earth to be swept from its orbit and incinerated again when the front wheels came into contact with the sec- in the sun. With his planetarium Eisinga wanted to show that ond tube. From the period of time passed between the first

MeetingInternational.org 37 contact and the second, the vehicle’s speed could be calcu- machines. Eventually, it was the Dutch surgeon Willem Kolff lated. In motor sports, this invention proved an ideal method who succeeded in developing the first working artificial kid- of monitoring the average speed on the race track. In 1958 ney. The elements he used for this artificial kidney included Gatsonides established the Gatsometer company to produce the remains of a German bomber aircraft, a water pump the devices. In the Netherlands, the first redlight cameras from a T-Ford car and cellophane from the local butcher. were installed in 1966. In the course of time, the technol- The artificial kidney was composed of a large drum that ogy was improved upon and the result was the introduction, revolved in a container with dialysate. In 1945 Sofia Maria in 1971, of a new version that worked with loops. After the Schafstadt underwent the first successful dialysis by means first speed check with radar in 1980, two years later the first of this machine. Kolff was also the initiator of the first blood speeding ticket as a result of ‘flash’ was produced by a mobile bank on the European continent in 1940. This was induced apparatus that could be placed next to the highway. In 1988 by the German bombing of the city of Haarlem in that same the combined redlight and speed check camera followed. year. Since the nineties the digital speed camera is used more and more. Nowadays, the Netherlands have more than 1,400 ‘flash posts’ and the technology was sold to more than 60 countries. This makes it one of the most successful as well as despised inventions from the Netherlands. In Great Britain the ‘flash post’ is often called Gatso Camera.

FAIRTRADE CERTIFICATION Although the fair trade concept has already existed for 40 years, it was not until the eighties that an official quality label was developed. On 15 November 1988, at the initiative of ELECTRO CARDIOGRAM (ECG) Mexican coffee farmers, the world’s first Fair Trade organi- In 1911, the London-based scientist Augustus Waller was the zation was established in the Netherlands, named Stichting first medical doctor to do research the internal activation Max Havelaar. This was an initiative of the Dutchmen Nico and workings of electronic impulses in the heart. His find- Roozen, Frans van der Hoff and developing aid organization ings were only recognized in 1901 when the Dutch medical Solidaridad. The name ‘Max Havelaar’ is adapted from a doctor Willem Einthoven used, in his examinations, a string fictional character from the novel of the same name that was galvanometer of his own design. Einthoven indicated the published in 1806, in which the exploitation of the workers various activities in the heart by means of the letters P, Q, R, on the coffee plantations in the Dutch colonies was severly S and T, thus enabling the electro cardiogram to be used as a criticized. diagnostic instrument. He also described the electro cardio- graphic features of a number of cardiovascular disorders. In 1924 he received the Nobel Prize for Physiology or Medicine for his invention.

BLUETOOTH AND WIFI The technology behind Bluetooth, a wireless connection between apparatus over a short distance, was developed by the Dutchman Jaap Haartsen. At the time, Haartsen was ARTIFICIAL KIDNEY employed by the Swedish company Ericsson which, in 1994, In the early years of the twentieth century, many experi- was looking for a way to establish a communication via a ments were performed regarding the treatment with dialysis radio connection between mobile phones and other appa-

38 MeetingInternational.org Dutch Inventions Meeting

ratus, with the intention to make redundant all those cables countries, and together with the Big Brother format from between mobile phones and pc cards, headphones, desktop production company Endemol these can be considered the apparatus et cetera. Four years earlier, in the Dutch city of audience’s favourites of today. Other succesful formats from Nieuwegein, the forerunner of the wireless internet (802.11) Talpa are Bonje met de Buren (trouble with the neigh- was invented under the supervision of the Dutch electrical bours), which in France is broadcast under the title On ne engineer Vic Hayes, by assignment of the American compa- choisit pas ses voisins (you don’t choose your neighbours). In nies NCR Corporation/AT&T Corporation. For 10 years, Germany, the show De Jongens tegen de Meisjes (the boys Hayes led the team that invented the first wireless interna- vs the girls) is very successful, and the international versions tional standard IEEE 802.11 in 1997. of the quiz show Ik Hou van Holland (I love Holland) are well received in various countries. Endemol is also success- ful with the format The Money Drop. In the Netherlands the programme was not very successful, but worldwide the quiz show can be viewed in 35 other countries. The Eyeworks production company is doing very well in Denmark. There, the hypnosis show Ik weet wat je deed is drawing a large audience under the title I Know what you did last Friday. The show Echte Meisjes in de Jungle (real girls in the jun- gle), in which girls who participated in other previous reality programmes are sent to the jungle, even beats the Danish version of Expedition Robinson. Finally, there is Toren C from Blazhoffski, which on the French Canal+ is a great suc- cess under the title WorkingGirls. The series was followed by almost one million viewers and is doing even better than the TV FORMATS American tv series Nurse Jackie and Damages which were Since a number of years, the tv formats of Dutch produc- also broadcast at the time. tion companies experience an enormous period of growth. Talpa, for instance, sold the format for The Voice to several

MeetingInternational.org 39

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Dutch museums in action Art in progress

Last year, the Amsterdam Rijksmuseum museums and (cultural) institutions from the Netherlands, attracted a great deal of attention because Belgium, France, and Great Britain which have played a of its reopening. But 2014 also boasts a role in the artist’s life and work. They are all committed to preserve Van Gogh’s heritage. Various activities will great many attractions in various other be organized in the cities where these institutions are Dutch museums, including MICE-related located. A digital application will also be developed. attractions. The activities taking place in the Netherlands and Belgium will be organized by, among other institutions, the four institutions that establish the basis of the Stichting Van 015 will see the 125th anniversary of the decease Gogh Europe: the Van Gogh Museum, the Kröller-Müller of the internationally renowned painter Vincent Museum, Van Gogh Brabant, and Mons 2015, Cultural 2van Gogh. The Stichting (foundation) Van Gogh Capital of Europe (Mons, or Bergen is the capital city of the Europe, a form of collaboration between some 30 institu- Walloon province of Henegouwen in Belgium). tions, will honour this Dutch artist by means of an inter- From 24 January to 17 May 2015 the foundation Mons 2015 national program. Central theme of this program will be will organize the exhibition Van Gogh in the Borinage, the ‘125 years of inspiration’. The foundation includes various birth of an artist in the BAM (Fine Arts Museum) in Bergen.

44 MeetingInternational.org Museums Meeting

Drents Museum - Foto Bernard Mulder

Amsterdam Historisch museum Dick Bruna huis

During his stay in the Borinage, a region in Henegouwen (25 September 2015 to 17 January 2016). Vincent van Gogh as where at that time cole-mining took place on a large scale, Van well as Edvard Munch (1863-1946) are known for their emo- Gogh switched careers from preacher to artist. The exhibi- tionally pregnant paintings and drawings, their personal and tion will present about 70 paintings and drawings from various innovative style and life full of hardships. international collections, including many pieces on loan from Apart from these larger museal projects, a great many activities the Van Gogh Museum and the Kröller-Müller Museum. are prepared at the various heritage sites. The cultural season From 25 April to 27 September 2015 the Kröller-Müller 2014 (5 April to 31 August) in Auvers-sur-Oise, the place where Museum will host the exhibition Van Gogh & Co. This exhi- Van Gogh died and lies buried, for instance, focuses on Van bition focuses on the traditional genres at the end of the 19th Gogh with the project ‘In the footsteps of Van Gogh’ and this century: still lives, landscapes and vistas, nature, city views and theme will be continued in 2015 and 2016. 2015 will also see portraits. Paintings and drawings by Van Gogh from various many activities at the Brabant locations where Van Gogh worked periods will be combined with those from contemporaries from and lived, inspired by Van Gogh’s life and work. The other items the museum’s own collection. on the program will be announced in the course of 2014. The Noordbrabants Museum has started talks with the inter- nationally renowned artist, designer, entrepreneur and pioneer Building the future Daan Roosegaarde regarding an exhibition (June to August Not just the museums with a link to Vincent van Gogh play 2015) inspired by Van Gogh. Earlier, Studio Roosegaarde major parts in the Dutch museum world. Other museums developed a 600 meters long innovative cycling path for the also see a great many developments. In The Hague, the Eindhoven region, inspired by the famous painting ‘Starry Mauritshuis will reopen its doors on Friday 27 June 2014, night’ (Museum of Modern Art, New York), as part of the Van after an extensive renovation lasting two years. The surface of Gogh cycling route that was opened in May 2013. The interac- the museum in The Hague, where one can admire Johannes tive cycling path is expected to open in the fall/winter of 2014. Vermeer’s ‘Girl with the pearl earring’ and Paulus Potter’s The Van Gogh Museum, in collaboration with the Munch ‘The bull’, was doubled (from 3,400 to 6,400 m2). This exten- Museum, goes all out with the exhibition Munch: Van Gogh sion was partly realized by means of an underground lobby

MeetingInternational.org 45 Mauritshuis

that connects the Mauritshuis with the opposite-lying art jointly will constitute the ‘Tuinzaal’ (Garden room). This deco building Plein 26, which after the official reopening will Tuinzaal borders on the inner yard with terrace and the be called the Royal Dutch Shell wing. This lobby consti- connection with the Nicolaï church, and offers a view of the tutes the new reception area, in which the entrance is moved museum garden. Because the room can be reached indepen- to the front square. Furthermore, among other projects, dently from the museum entrance, the Tuinzaal is also acces- the 17th century building was renovated, a new entrance sible outside the museum’s opening hours. was created on the main square, new public facilities were The museum will also get a new entrance directly on the established including halls for commercial rent, a flex- Agnieten street, which will make the entrance in the oldest ible exhibition room and offices, and the new initiative De part of the museum much more visible. The moving of the Kunstwerkplaats (The Art Shop), a permanent educational entrance has another advantage: this will be directly oppo- room. In spite of this major operation supervised by Hans site the dick bruna house. The new museum cafeteria, also van Heeswijk Architects, the appearance and the unique accessible after opening hours of the museum and without homely atmosphere of the museum have remained intact. an entrance ticket, will also be housed in the existing glass reception building. Not just the Centraal Museum, the Gateway to artistic Utrecht opposite-lying dick bruna house will also be renovated in In 2013, the Centraal Museum started with an ambitious the final stage of the renovation project and will be newly renovation that will be completed in 2015, with the aim to decorated to create more presentation space and to increase better serve the corporate market, among other target groups. the visitors’ capacity. Late 2015 the new dick bruna house In June 2014, for example, three new multifunctional rooms will be completed and the decoration finished. With the will be realized in the monumental part of the complex which construction of the railway station Vaartse Rijn in the

46 MeetingInternational.org Museums Meeting

Van Gogh Museum

Complete picture The Amsterdams Museum, previously named the ‘Amsterdams Historisch Museum’, will also be redecorated in phases, with 2016 as target date. The redecoration was divided into three different phases, in order to be able to keep the museum open to the public. Among other items, the routing will be changed, which will result, after the first phase, in a separate tour which enables the visitors to choose from multiple and clearly indicated routes. The basements, where until recently the historical (art) objects were kept in depot, will be changed into presentation rooms, including an auditorium where seminars can be held and films and videos can be shown. With these Centraal museum Utrecht extensions, the possibilities for business and corporate events will be increased even further, as the museum already has various rooms and inner courts where, for instance, a meet- ing can be held in the old ‘regentenkamer’ or a dinner among the 17th century civil defence guild artifacts in the so-called ‘Schuttersgalerij’. Finally, the name of the museum wil also be changed. With the new name ‘Amsterdams Museum’ the museum wants to express more clearly that it deals not only with the capital’s history, but also has a clear connection with the present.

New main entrance The Van Gogh Museum not only participates in the Van Gogh Europe project, but, in the summer of 2015, will also present its visitors with a whole new reception building. The construc- tion of this starts early 2014. The intention is to locate the new entrance at the Museumplein, where the Rijksmuseum and the Stedelijk Museum also have their main entrances. The open and transparent glass reception building will be added to the ellips-shaped exhibition wing bordering on the Museumplein, and will offer, with its 800 square meters of extra surface, a larger reception area for visitors. This also presents more pos- southern part of Utrecht the museum will also function as a sibilities for the organization of larger meetings and receptions. gateway to the museum quarter. The design and the redecora- The museum’s main building will remain open to the public tion is handled by Soda+, a collaboration of various design- during the entire renovation. Here, the paintings by Vincent ers who, each from their own discipline and perspective, van Gogh are presented. The layout design for the entrance work at the same time on projects in a sort of joint venture. building was made by the Japanese architect agency Kisho During the building activities the museum will remain open Kurokawa, which, in an earlier phase, was also responsible for to the public. Apart from that, on 22 March was the official the design of the exhibition wing. opening of the new Museum Oud Amelisweerd (MOA). In this art museum the collections of the manorial estate Oud Largest doll’s house in the Netherlands Amelisweerd, the Armando Collection and Chinese wallpa- Recently, the Drents Museum in Assen was renovated and pers are gathered. The location, the Amelisweerd manor, is extended. No less than 4,600 square meters of exhibition space one of the best kept examples of an 18th-century manorial establish the background for remarkable archeological finds, estate in the Netherlands. Two of the rooms are even decorated leading contemporary realism and art from the period between with Chinese wallpaper that was imported to the Netherlands 1885-1935. The new museum wing, designed by the renowned during the VOC-period. The Armando collection includes Dutch architect Erick van Egeraat, will be housing the interna- the pieces that were saved from the Armando Museum. This tional blockbusters. The various departments, which have all museum, which burned down in 2007, was dedicated to this been redecorated, will regularly present temporary exhibitions. Dutch painter, sculptor and draughtsman. Overall theme of In the spring of 2014, visitors will also be able to view the great the new museum is the essential and universal relation between period rooms, which have recently been redecorated to present man and nature. the largest doll’s house in the Netherlands.

MeetingInternational.org 47 Places to be

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1 ROTTERDAM ROTTERDAM REFRESHINGLY DUTCH REMARKABLY INTERNATIONAL REFRESHINGLY DUTCH REMARKABLY INTERNATIONAL

Looking for a different MICE destination? Interested in Rotterdam as a refreshing destination? Somewhere new and refreshing? Find out more at en.rotterdam.info/conventions A modern, cosmopolitan city still easily Or visit us at EIBTM, Holland Meeting Point, Looking for a different MICE destination? Interested in Rotterdam as a refreshing destination? accessible and offering good value for money? stand H10 and let us surprise you! Somewhere new and refreshing? Find out more at en.rotterdam.info/conventions Rotterdam is your answer! A modern, cosmopolitan city still easily Or visit us at EIBTM, Holland Meeting Point, A diverse city located in Western Europe. accessible and offering good value for money? stand H10 and let us surprise you! Dutch Meeting Venues Meeting Rotterdam is your answer! RegionalA diverse city Convention located in Western Europe.Bureaus

“I was excited to have discovered Rotterdam as a venue for the 6th Internati- “For decades, the city of Rotterdam onal Conference on Children’s Bone Health, which was held in June 2013 at has had a reputation for being a De Doelen Conference Centre. The ease of access from a major international airportROTTERDAM like Schiphol, the proximity of the main train station, conference centre ROTTERDAM hotbed for avant-garde architecture.” and hotels to each other, the support from Rotterdam Marketing, the buzz of BBC, 2013 REFRESHINGLY DUTCH REMARKABLY INTERNATIONAL the cityREFRESHINGLY along with its architectural DUTCH sights REMARKABLY and scenic port area INTERNATIONAL will make this hard to beat as a destination for us. Our delegates agreed, with over 75% “I was excited to have discovered Rotterdam as a venue for the 6th Internati- rating Rotterdam as a conference location as either “Very good” or “Excellent”. “For decades, the city of Rotterdam onal Conference on Children’s Bone Health, which was held in June 2013 at Looking for a different MICE destination? Interested in Rotterdam as a refreshing destination? Janet Crompton, Conference Organiser, 6th International Conference on Children’s Bone Health De Doelen Conference Centre. The ease of access from a major international Somewhere new and refreshing? Find out more at en.rotterdam.info/conventions Looking hasfor a different had MICE destination? a reputationInterested in Rotterdamfor being as a refreshing adestination? Meet us at IMEX! A modern, cosmopolitan city still easily Or visit us at EIBTM, Holland Meeting Point, Somewhere new and refreshing? Find out more at en.rotterdam.info/conventions airport like Schiphol, the proximity of the main train station, conference centre accessible and offering good value for money? stand H10 and let us surprise you! A modern,hotbed cosmopolitan city for still easily avant-garde Or visit us at EIBTM, architecture.” Holland Meeting Point, and hotels to each other, the support from Rotterdam Marketing, the buzz of Rotterdam is your answer! accessible and offering good value for money? stand H10 and let us surprise you! A diverse city located in Western Europe. BBC, 2013 the city along with its architectural sights and scenic port area will make this Rotterdam is your answer! hard to beat as a destination for us. Our delegates agreed, with over 75% See us at A diverse city located in Western Europe. rating Rotterdam as a conference location as either “Very good” or “Excellent”.

EIBTM, Janet Crompton, Conference Organiser, 6th International Conference on Children’s Bone Health stand H10

“I was excited to have discovered Rotterdam as a venue for the 6th Internati- “For decades, the city of Rotterdam onal ConferenceSee on Children’sus atBone Health, which was held in June 2013 at has had a reputation for being a De Doelen Conference Centre. The ease of access from a major international airport like Schiphol,EIBTM, the proximity of the main train station, conference centre hotbed for avant-garde architecture.” and hotels to each other, the support from Rotterdam Marketing, the buzz of BBC, 2013 the city along with its architectural sights and scenic port area will make this 13467 RM advertentie_def.indd 2-3 hard to beatstand as a destination H10 for us. Our delegates agreed, with over 75%18-10-13 14:24 Groningen rating Rotterdam as a conference location as either “Very good” or “Excellent”. “I was excited to have discovered Rotterdam as a venue for the 6th Internati- “For decades, the city of Rotterdam onal Conference on Children’s Bone Health, which was held in June 2013 at Janet Crompton, Conference Organiser, 6th International Conference on Children’s Bone Health has had a reputation for being a De Doelen Conference Centre. The ease of access from a major international Rotterdamhotbed for avant-garde architecture.” Partners airport like Schiphol, the proximity of the main train station, conference centre Convention Bureau Noordwijkand hotels toMarketing each other, the support from Rotterdam Marketing, the buzz of BBC, 2013 the city along with its architectural sights and scenic port area will make this See us at hard to beat as a destination for us. Our delegates agreed, with over 75% EIBTM, rating Rotterdam as a conference location as either “Very good” or “Excellent”. stand H10 Coolsingel 195-197 De Grent 8 Janet Crompton, Conference Organiser, 6th International Conference on Children’s Bone Health Ubbo Emmiussingel 37B Domplein 9-10 9711 BC Groningen 13467 RM3012 advertentie_def.indd AG 2-3 Rotterdam 2202 EK Noordwijk 18-10-13 14:243512 JC Utrecht T: +31 See10 us - at 790 01 40 T + 31 50 316 8877 13467 RM advertentie_def.indd 2-3 EIBTM, 18-10-13 14:24 T: +31 71 - 362 38 87 +31 30 236 00 35 E: conventions@rotterdam-stand H10 E: [email protected] [email protected] [email protected] partners.nl www.groningencongresbureau.nl 7 I: www.noordwijk.info www.utrechtconventionbureau.nl I: www.rotterdam.info 1 2 3 4

13467 RM advertentie_def.indd 2-3 18-10-13 14:24

Novotel Amsterdam City

Oudezijds Voorburgwal 197 Nieuwe Doelenstraat 2-14 Europaboulevard 10 1012 CP Amsterdam 1012 EX Amsterdam 1083 AD Amsterdam The Netherlands +31 (0)20 555 3 339 T +31 20 – 541 1123 T: +31 20 531 17 77 eMail: H2783-SB@sofi tel.com E [email protected] E: [email protected] 5 Website: sofi tel-legend-thegrand.com 6 I www.novotelamsterdamcity.com 7 8

The Dylan Amsterdam

Just what makes The Dylan the most exclusive address in Amsterdam? Distinct setting, Distinct fl exibility, Distinct culinary off erings…

• Exclusive use of the whole hotel • Events tailor made to perfection • Signature celebrations & events up to 450 people Europaplein Beurs van Berlage For more information on our 1078 GZ Amsterdam Damrak 243 • Beursplein 1-3 exclusive event options contact Linde & Simone via: T +31 20 – 549 1722 1012 ZJ AMSTERDAM F +31 20 – 549 1848 T +31(0)20 531 33 55 T +31 20 530 2010 E [email protected] E [email protected] E [email protected] 9 I www.rai.nl 10 I www.beursvanberlage.nl 11 I www.dylanamsterdam.com Meeting Dutch Meeting Venues

OPENING SOON

AN EVENT LOCATION WITH 5 HALLS, A TOTAL OF 30.000 M2 IN THE CENTRE OF THE NETHERLANDS

Postillion Hotel Bunnik is genomineerd voor beste congreslocatie van 2013! Stem op ons via www.congreslocatievanhetjaar.nl

MORE INFORMATION? +31 30 286 2202 [email protected] Postillion Hotel Utrecht Bunnik TivoliVredenburg_Adv-215x285_defvs2.indd 1 25-04-13 16:24 Vredenburg Kosterijland 8 NL-3981 AJ Bunnik NH Conference Centre T +31 30 – 286 2202 Koningin Wilhelmina Boulevard 20-31 2202 GV Noordwijk aan Zee Leeuwenhorst E [email protected] [email protected] T +31 30-6569222 T: +31 71 367 6801 I www.vredenburg.nl E: [email protected] Langelaan 3 - 2211 XT Noordwijkerhout www.postillionhotels.com 12 13 14 I: www.hotelsvanoranje.nl 15 T: +31 25 237 8888 E: [email protected]

POSTILLION HOTEL UTRECHT BUNNIK

Kosterijland 8, 3981 AJ Bunnik T +31 (0)30 - 656 92 22 [email protected] www.postillionhotels.com

9464_adv_215x285mm-postillion-bunnik-okt.indd 1 15-10-13 16:26

Pullman Eindhoven Cocagne: Make your meetings run extra smoothly

NOORDWIJK AAN ZEE With Co-Meeting by Pullman you benefit from personal support by our highly skilled Event and Leonard Springerlaan 2 IT Solutions Managers as well as high-level technologies. Picképlein 8 Johan de Wittlaan 30 9727 KB Groningen Pioneering ideas are created not only in our 18 meeting rooms (for up to 400 people), 2202 CL Noordwijk aan Zee 2517 JR The Hague 3e Katendrechtsehoofd 25 but also during the innovative break-time activities that we offer. +31 71 365 3000 T: +31 70-3525354 T +31 50 5222620 3072 AM Rotterdam Pullman Eindhoven Cocagne, Vestdijk 47, Eindhoven 5611 CA, Netherlands. [email protected] [email protected] [email protected] T +31 10 206 6533 www.belairhotel.nl www.martiniplaza.nl 16 www.palacehotel.nl 17 18 [email protected] 19 Book now at pullmanhotels.com or by telephone on: +31 (0) 40 - 2326160 600 m² of divisible meeting space | 3 Boardrooms and 1 Penthouse Boardroom | 8 Meeting Suites www.ssrotterdam.com Congress and Event Hall A1 for up to 500 persons and private Garden Terrace | Natural light in all meeting rooms

Trendy Restaurant Purple | Brasserie Butterfl y and Bar Lounge | Authentic Embassy Jazz Bar | Free Wi-Fi throughout the hotel 30 Executive Business Suites | Presidential Suite (300m²) with skyline view | 269 comfortable hotel rooms | 150 parking spaces in private parking lot

To book your next meeting, call our conference team at +31 (0)70 3525386 or send an email to [email protected]

Worldhotel Bel Air | Johan de Wittlaan 30 | 2517 JR The Hague | The Netherlands | worldhotelbelair.com

040-CONGRESS & EVENTS Derlon Hotel Maastricht Onze Lieve Vrouweplein 6 040-CONGRESS & EVENTS features 6211 HD Maastricht 24 meeting rooms (including 1 up to Information? T: +31 043-3216770 1000m2) suitable for conferences, T. 040-2116033 F: +31 043-3251933 product presentations, exhibitions and W. www.hoteleindhoven.nl [email protected] festive events from 12 to 2000 people. All the rooms have modern audiovisual Please contact our Reservations www.derlon.com equipment and stylish foyers & lounges, Department for any question or query. 20 we offer ample free parking, free Wifi 21 Photographer: Hugo Potharst Photographer: Paris . Sao Paulo . London . Shanghai . Dubai . Bangkok . Sydney . Berlin . Bali . Barcelona and our location is easily accessible! Congress | Events | Meetings

JOIN OUR GLOBAL LOYALTY PROGRAM AT ACCORHOTELS.COM

2076_PM_AZ_Eindhoven_215x285_ENG_0913_k1.indd 1 05.09.13 13:32 Pullman Eindhoven Cocagne: Make your meetings run extra smoothly

With Co-Meeting by Pullman you benefit from personal support by our highly skilled Event and IT Solutions Managers as well as high-level technologies. Pioneering ideas are created not only in our 18 meeting rooms (for up to 400 people), but also during the innovative break-time activities that we offer. Pullman Eindhoven Cocagne, Vestdijk 47, Eindhoven 5611 CA, Netherlands. Book now at pullmanhotels.com or by telephone on: +31 (0) 40 - 2326160

Photographer: Hugo Potharst Photographer: Paris . Sao Paulo . London . Shanghai . Dubai . Bangkok . Sydney . Berlin . Bali . Barcelona

JOIN OUR GLOBAL LOYALTY PROGRAM AT ACCORHOTELS.COM

2076_PM_AZ_Eindhoven_215x285_ENG_0913_k1.indd 1 05.09.13 13:32 Two locaTions, one sensaTion In downtown Rotterdam you’ll find the two leading locations of Rotterdam; de Doelen International Congress Centre Rotterdam and The Manhattan Hotel Rotterdam. The venues have an internal connection by means of a covered over - head bridge. • Meeting from 100 – 3.000 visitors • 230 hotel rooms • Opposite the Central Station • Stylish ambiance • Professional and service-oriented

Weena 686, 3012 CN Rotterdam the Netherlands

reservations@ manhattanhotelrotterdam.com 0031 10 4302222

PO Box 972, 3000 AZ Rotterdam the Netherlands

0031 10 2171735 [email protected]